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2024 -selectedPORTFOLIO

hello! bonjour hola!

Pearlita is an experienced Creative Designer, Digital Content Creator, and Social Media Planner with 3 years of experience working profesionally. Pearlita is a fast learner and is able to adapt quickly within many dynamic working environments. Pearlita has handled more than 30 national and international social media projects from various fields; Beauty, Food and Beverage, & Fashion.

Pearlita is always eager to learn more, especially Graphic Designing, and is currently very interested working in creative industries, especially Advertising.

Bachelor of Visual Communication Design at Multimedia Nusantara University 2017-2021

Science Student at SMAK Kalam Kudus II Jakarta 2014-2017

education skills work experiences

Core Qualification (GPA : 3.62)

Layouting, Branding, Social Media Management, Expert Planning Skill & Content Creation, Motion

Graphic, Photo & Video Editing, Packaging Design, Promotional Design, Web Banner Design, Digital Imaging, & Assisting Production

Tools

Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Adobe Premiere Pro, Adobe In Design, Adobe Lightroom, Canva & Figma

Language

Bahasa Indonesia (Native)

English (TOEIC Score: 775)

Mandarin (HSK 3 Score: 264)

Creative Lead at For Skin’s Sake

June 2024 - Present

Graphic Designer at SKINTIFIC Cosmetics Ltd

June 2022 - June 2024

Freelance Graphic Designer at Skemasocial

May 2023 - Present

Freelance Graphic Design at Two Sisters Agency

July 2023 - September 2023

Sr. Graphic Designer at Idein Creative

January 2022 - June 2022

Jr. Graphic Designer at Idein Creative

January 2021 - December 2021

Graphic Designer Intern at Idein Creative

August 2020 - December 2020

01. creative direction

Directing creative strategy for For Skin’s Sake and buttered’s brand identity. Also creating key visual for new product launch needs; product knowledge, storyboard, moodboard, teaser & launch video, offline store display, etc.

02. promotional media

05. social media table of contents.

Mainly focused on SKINTIFIC Cosmetics Ltd & Emaku Indonesia social media things, web ads banners, and other promotional media.

03. branding

Branding and stationaries tool for Vanilla; logo, GSM book, envelope, business card, plastic bag, staff ID card & uniform, merchandise.

04. packaging design

Packaging design for Oullu perfume, For Skin’s Sake,’s Serum, Buttered’s Lip Balm, Lanosalve New Variant, etc.

Social media posts of various clients with various design style and identities; food & beverage, beauty, and fashion.

hard work beats talent, when talent does not work hard.

Tim Notke

Creative Direction

Creative Direction 1

Salicylic Acid Toner 2%

For the Salicylic Acid Toner 2% launch, I created a bold, science-inspired look that really shows off For Skin’s Sake’s focus on powerful skincare ingredients. Using a sleek black color scheme and dramatic music, I aimed for a serious, confident vibe that speaks to the product’s strength.

The whole concept made a big impact and set a fresh tone for the brand, giving it a look that’s both trustworthy and attention-grabbing.

Tools Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro

Salicylic Acid Toner 2% Product Knowledge

Creative Direction 3 - Launching Video

Salicylic Acid Toner 2%

Using a sleek black color scheme and dramatic music, I aimed for a serious, confident vibe that speaks to the product’s strength.

* This video was taken & edited by the videographer.

Adding a personalized touch by featuring each recipient’s name on the box.

PR Package Design

Salicylic Acid Toner 2%

This detail aimed to create a memorable unboxing experience and strengthen the connection between the brand and influencers, making the launch feel unique and personal.

Daily Tracker

Sticker Pack

* Photo was taken by the photographer

Instagram @skintiﬁcid 5X Ceramide Series

Instagram @skintiﬁcid

Truffle Biome Moisturizer (Digital Imaging)

Instagram @skintiﬁcid Mugwort Acne Clay Mask (Digital Imaging)

YOUR ACNE HERO

SKINTIFIC Cosmetics Ltd

Instagram Story @skintificid

2022-2024

SKINTIFIC Cosmetics Ltd

Instagram Story @skintificid 2022-2024

SKINTIFIC Cosmetics Ltd

Key Visual for Foundation & Moisturizers

Year 2023

SKINTIFIC Cosmetics Ltd

Motion Graphic / GIF / Video 2022-2023

ScanHere!:)

emaku

The main idea is to make 2 kind of series; housewife series and the college student series with engaging copywriting to show Emaku as an instant and healthy seasonings product.

January, 2021 Promotional Media (Final Project)

vanilla

Vanilla is a baking ingredients shop at West Jakarta. The concept is using "cake" colors; pastel colors as the main color of the brand. The new logo looks like a letters that written using a piping bag plastic from top view (looks a bit flexible). Around the logo, there are some elements that represents the shape of creams.

May, 2019

Branding & Stationary (Campus Assignment)

Because Vanilla is a baking ingredients shop, the super graphic that close to it are baking tools; whisk, apron, rolling pin, glove, cream, etc.

Oullu is a start-up local perfume brand. The concept is using flowers and leaves line art to represent the aroma of the perfume.

The logo is made with Serif font (with the curved on the corner of each letter); it is also made as simple as possible with dark brown color, so it will looks like a premium and elegant local perfume.

Tools Adobe Photoshop & Adobe Illustrator