What is Pioneer?
Real Wood Replicated in a Reinforced PVC Composite
The Pioneer range is advancing composite aesthetics with highresolution digital replications of timbers.
A foamed-PVC and glass fiberreinforced core provides increased strength and span capability and reduces expansion and contraction of the PVC. It’s advanced wear layer and composition protect against fading, scratches, moisture, and stains.
TAKE HOME BENEFITS
Colour Range
The Pioneer colour range celebrates the beauty of timber with exceptionally natural looking composite. Pioneer offers state-of-the-art high-resolution digital print technology and scans of real timber to give each board an unrepeated realistic wood grain texture. This technology mirrors the hues and tones of specific timber types.
PRODUCT RANGE
STARTER
x 21mm (5.45m lengths) 145 x 21mm (5.45m lengths)
(refer
DIMENSIONS
JOIST SPACING
centre to centre
INSTALLATION
DOWNLOAD OUR LATEST TECHNICAL GUIDES
Technical Data Sheet Installation Guide
Compatible with Chain collated clips
Uses HULK composite top fixing screws on non-grooved edges
Collated system comes pre-loaded with screws for quicker installation. Works with timber & composite boards of variable thickness & groove depths.
Website - Documents
What is it? Adding documents such as Install guides and product brochures help people learn more about the product and enagage them to make informed decisions.
Touchpoint: Website
Download the version for your region here.
Social Media - Instagram Post
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What is it? Instagram posts are an opportunity to convey a brand’s personality, values, and products while building a stronger connection with your audience. Instagram posts are perfect for promoting VistaClad with engaging, informative and educational content.
Touchpoint: Social Media - Instagram Post
Multiple versions created for you
Important: Use Hashtags to improve your reach #
Important: Tag @iti _ aus on all posts so we can share.
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Do you need help? We have a guide that can help you utilise Instagram Posts to promote Pioneer, download a copy here.
Social Media - Instagram Stories
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What is it? Vertical, full-screen photos or videos that allow you to add interactive tools like stickers, polls, and AR filters that vanish after 24 hours. Instagram Stories are perfect for promoting brands like Pioneer with engaging, time-sensitive content to your many followers.
Touchpoint: Social Media - Instagram Stories
Multiple versions created for you
Important: Use a Hashtag to improve your reach #
Important: Mention @iti _ aus on all Stories to increase your reach.
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Do you need help? We have a guide that can help you utilise Instagram Stories to promote Pioneer, download a copy here.
Social Media - Facebook Post
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What is it? Facebook posts are a fundamental element of an effective social media strategy. They offer a platform to share a variety of content, from text and images to videos and links, allowing businesses to connect with their audience, share updates, and engage in meaningful conversations.
Touchpoint: Social Media - Facebook Post
Multiple versions created for you
Important: Use a Hashtag to improve your reach #
Important: Mention @iti _ aus on all posts to increase your reach.
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Do you need help? We have a guide that can help you utilise Facebook Posts to promote Pioneer, download a copy here.
- LinkedIn Post
it? LinkedIn is a professional networking platform that goes beyond normal social media. It serves as an invaluable tool for businesses to establish and nurture their professional identity as it operates on a B2B level. LinkedIn should be a part of your Social Media strategy.
oint: Social Media - LinkedIn Post
Important: Use a Hashtags to improve your reach #
Important: Mention @iti _ aus on all posts to increase your reach.
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Do you need help? We have a guide that can help you utilise Linkedin promote Pioneer, download a copy here.
Product Images
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What is it? Websites are a must and having product images that you can display on your website allow you to attract new customers and service existing customers easier. Along with the image be sure to have a clear and concise product name that contains the word Pioneer to help with SEO.
Touchpoint: Your Website product pages, online store and google shopping
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To help streamline this process we have created a standard upload template on excel, this template can be easily changed to suit most web platforms. If you require a customised upload template created please reach out to your ITI Representitive.
Online Training
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What is it? Being trained on the Eva-Last range is crucial for effective sales because it equips you with the necessary knowledge and confidence to address customer inquiries and concerns accurately.
Being well-informed allows you to articulate the benefits, features, and unique selling points of the Eva-Last range, thereby building trust with potential buyers.
Furthermore, product training helps you anticipate and overcome objections, leading to higher conversion rates and increased customer satisfaction. Ultimately, thorough training on Eva-Last products fosters credibility, enhances communication, and significantly boosts sales performance.
Touchpoint: External and Internal staff, key customers and installers
Image Libary
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What is it? Exclusive access to theEva-Last Flickr account where you can download hi-res images selected by the ITI marketing team.
Touchpoint: Website or Social Media
Image Use: Download a copy of the ITI Image use policy here
Need
Contact your ITI Australia Account Manager if you’d like further information or support around activating these digital assets or any marketing intitiaves provided by ITI.
ITI Australia are committed to your success, if you would like or need custom content created to suit your specific business needs please email justinn@iti.net.au
