ModWood is the original Australian wood composite manufacturer and has been producing composite decking for over 20 years.
ModWood uses home-grown technology based on the latest advances in additives for the wood/plastic industry from all over the world. These additives are thoroughly tested in our laboratories to ensure we can offer our customers a safe, durable, world-class product.
The o r i ginal
over years
AUSTRALIAN WOOD
2002 - 2025 composite manufacturer
Customer Activation What is happening?
Greentag
Certification
Social Media
Assets to suit different platforms.
(Instagram/ Facebook/Linkedin)
Social media copy to support posts.
Google Ad Words
Targeted advertising at the builder.
Measurable results.
Website Assets
Website banners
Website logos
Image assets
TV Advertisements
Xtreme Guard
Natural Grain Collection Flame Shield
Exhibitions
Showcased at majority capital city home shows.
View the ModWood
TV advertisements
Guard
Xtreme
Natural Grain Collection
Flame Shield
Strategic
words
When using any of this content or hearing the TV advertisements you will see or hear eight keywords used extensively.
Utilise these eight keywords/ phrases in your own marketing when using the ModWood assets provided to take full advantage of the campaign.
High Brand Awareness
Local technical support
Original Aussie Owned and Made Composite decking
Broad and nationally readily available product range
Campaign focused on 8 strategic keywords and phrases
Uses Aussie Waste – plastic milk bottles and wood shavings
Proven track record in Aussie harsh environment
Compliant to AUS Building Codes - including up to BAL-40
Competitive market pricing
Why is Digital Marketing so important?
In today’s digital age, customer activation is about connecting with your audience where they spend a significant portion of their time - online.
Digital marketing is an indispensable tool for doing so effectively, efficiently, and with measurable results.
How to use this Digital Marketing Activation Kit.
On each of the following pages, you’ll see a link to the assets available. Each of these can be utilised within your own digital marketing touch-points.
There are multiple options so you can choose to do multiple posting over several weeks, or several posts a week and with multiple versions you wont be duplicating any content.
Mix and Match posts by using different assets, utilise the copy provided or write your own. Remember to utilise all or some of the 8 keywords and be sure to tag @modwood on all posts.
ModWood Logo
Multiple option are available so whatever the background there will be a logo for you to be able to utilise.
ModWood full colour.jpg
ModWood black.jpg
ModWood one colour.jpg
ModWood white.png (transparent background)
Download ModWood LOGO FILES
Website Banners
What is it?
Website banners produced in several different sizes to suit standard website platforms.
Touchpoint
Your website home page and/or product pages.
Download ModWood WEBSITE BANNERS
Social Media - Instagram post
What is it?
Instagram posts are an opportunity to convey a brand’s personality, values, and products while building a stronger connection with your audience. Instagram posts are perfect for promoting ModWood with engaging, informative and educational content.
Touchpoint
Social media - Instagram post Instagram story
Multiple versions available
Important: Use a Hashtag to improve your reach #modwood #naturalgraincollection #xtremeguard #modwoodwould #australianmadeandowned #sustainable @iti_au @modwoodtechnologies #woodcompositedecking #compositedecking
We have a guide that can help you utilise Instagram media posts and stories to promote ModWood, download a copy here.
Social Media - FaceBook post
What is it?
Facebook posts let you showcase a brand’s personality, share its values, and highlight products, all while connecting more deeply with your audience. They’re a great way to promote ModWood through engaging, informative, and educational content that resonates with followers.
Touchpoint
Social media - Facebook post
Multiple versions available
Important: Use a Hashtag to improve your reach #modwood #naturalgraincollection #xtremeguard #modwoodwould #australianmadeandowned #sustainable @iti_au @modwoodtechnologies #woodcompositedecking #compositedecking
We have a guide that can help you utilise Facebook media posts to promote ModWood, download a copy here.
Download ModWood SOCIAL MEDIA FILES
Social Media - LinkedIn post
What is it?
LinkedIn is a professional networking platform that goes beyond normal social media. it serves as an invaluable tool for business to establish and nurture their professional identity as it operates on a B2B level.
Touchpoint
Social media - Linkedin post
Important: Use a Hashtag to improve your reach #modwood #naturalgraincollection #xtremeguard #modwoodwould #australianmadeandowned #sustainable @iti_au @modwoodtechnologies #woodcompositedecking #compositedecking
We have a guide that can help you utilise LinkedIn media posts to promote ModWood, download a copy here.
ModWood Training Presentation
What is it?
The ModWood Training presentation is a PowerPoint designed to showcase ModWood’s products, unique features, and sustainability advantages. It provides an engaging and informative overview, perfect for educating teams, clients, or stakeholders about the benefits of ModWood.
Touchpoint
Presentation materials – training sessions, client meetings, and product education.
Download ModWood TRAINING PRESENTATION
Point-of-sale (POS) signage
Why is POS so important?
Point-of-sale (POS) signage is a critical element in driving sales and enhancing the customer shopping experience. Acting as a silent yet effective salesperson, it helps customers navigate the store, locate products quickly, and discover promotions or special offers. This not only streamlines their shopping journey but also encourages engagement with the products on display.
Eye-catching and strategically placed displays draw attention to new, seasonal, or high-margin products, making them more appealing and boosting impulse purchases. Informative signage that highlights product benefits, provides comparisons, or answers common questions empowers customers to make confident, informed choices, increasing satisfaction and trust in the brand.
Display Stand - 9 Board
Display Board
Well-designed POS materials do more than promote products—they shape customer behavior, create memorable shopping experiences, and foster loyalty. By integrating visual appeal and practical information, POS signage ensures that stores not only maximize sales but also build lasting relationships with their customers.
Counter Top XTG
Counter Top XTG sleeve
Counter Top Natural Grain Collection
Corflute Sign 900 x 900 mm
Corflute Sign 600 x 450 mm
Image Library
What is it?
Exclusive access to our ModWood Flickr account where you can download hi-res images selected by the ModWood marketing team.
Touch point Website or social media.
Image use
A copy of the ModWood Image Use Policy and Image Library Usage Guidelines is available for download.
Download ModWood IMAGE USE POLICY
Click here to access MODWOOD FLICKR ACCOUNT
Need further information?
Contact your ModWood account manager if you need further information or support around activating these digital assets or any marketing initiatives provided by ModWood.
ModWood is committed to your success, if you would like or need custom content created to suite your specific business needs please email info@modwood.com.au
