Design Pine has turned 20 Years old.
Customer Activation
What is happening?
Social Media
Assets to suit different platforms
Social Media copy to support posts
Radio Advertisments
commenced from Oct 23, 2023
Triple M
Sydney & Newcastle
Other markets to potentially follow
Focused on 7 strategic keywords and phrases
Website Assets
Website Banners
Website Blogs
Image Assets
Google Ad Words
Targeted Advertising at the Builder
Measurable Results
Exterior Timber Products
Campaign focused on 7 strategic keywords and phrases
Fit for Purpose
Trade Quality Trust
Performance
When using any of this content or hearing the radio advertisements you will see or hear these 7 keywords used extensively.
Utilise these 7 keywords in your own marketing when using the ITI Assets provided to take full advantage of the campaign.
As heard on Triple M, listen to our 2 commercials here.
New Logo
What is it?
Click here
Touchpoint:
To celebrate this milestone we have crafted a new Design Pine logo that identifies the milestone including the years of service 2003-2023.
If you're currently using the Design Pine logo on your website or in any marketing initiatives, you can replace it with our new logo.
Multiple options available so whatever the background there will be a logo option for you to be able utilise.
For convieniance we have also created this icon that can be placed alongside or with the existing Design Pine logo, for situations where changing the logo is difficult.
Why is POP so Important?
Effective in-store signage and displays ‘POP’ is crucial for boosting sales as it serves as a silent yet persuasive salesperson, guiding and influencing customer behavior. Clear and well-placed signage helps customers navigate the store, find products quickly, and become aware of promotions and special offers, enhancing their overall shopping experience.
Eye-catching displays and informative signs can draw attention to new or featured products, encouraging impulse buys and increasing the likelihood of purchase.
Moreover, signage that highlights key product benefits or provides comparisons can aid customers in making informed decisions, thereby boosting their confidence and satisfaction. In essence, welldesigned in-store signage not only streamlines the shopping process but also strategically promotes products, leading to higher sales and improved customer loyalty.
Signage - Sign A
Order here
Size:
1800mm (High) x 900mm (Wide)
Design: Profiles (Version designed to suit each states range)
Location:External or Internal use
Material:
AluminiumComposite Material (ACM)
Touchpoint: Best suited near or adjacent to racking
Profiles to match ITI Range in each state
QR Code that links to website
Order here
Signage - Sign B
Size:
1800mm (Wide) x 900mm (High)
Design: Images & Profiles (Version designed to suit each states range)
Location:External or Internal use
Material: AluminiumComposite Material (ACM)
Touchpoint: Best suited near or adjacent to racking or at the entrance to a site
Updated logo Profiles to match ITI Range in each state QR Code that links to website Images Tag line
Signage - Sign C
Order here
Size:
1189mm (High) x 841mm (Wide)
Design: Profiles only (Version designed to suit each states range)
Location: External or Internal use
Touchpoint:Best suited near or adjacent to racking
Material:Corflute or AluminiumComposite Material (ACM) QR Code that links to website
Updated logo
Profiles to match ITI Range in each state
Order here
Size:
350mm (High) x 900mm (Wide)
Design: Logo with words “Proud Stockist”
Location: External or Internal use
Material:Corflute or ACM
Touchpoint:Best suited on a front fence or entrance, alternatively over racking
Why is Digital Marketing so Important?
In today's digital age, customer activation is about connecting with your audience where they spend a significant portion of their timeonline. Digital marketing is an indispensable tool for doing so effectively, efficiently, and with measurable results.
How To Use This Digital Marketing Activation Kit
On each of the following pages, you’ll see a link to the assets available. Each of these can be utilised within your own digital marketing touchpoints.
There are multiple options so you can choose to do multiple posting over several weeks, or several posts a week and with multiple versions you wont be duplicating any content.
Mix and Match posts by using different assets, utilise the copy provided or write your own. Remember to utilise all or some of the 7 keywords and be sure to tag @iti aus on all posts.
Click here
Website Banners
What is it?
Website banners produced in several different sizes to suit standard website platforms
Touchpoint: Your Website home page and / or product pages
nstagram Post
tagram posts are an opportunity to convey a brand’s personality, ues, and products while building a stronger connection with r audience. Instagram posts are perfect for promoting Design e with engaging, informative and educational content.
cial Media - Instagram Post
Important:
Use a Hashtags to improve your reach #designpine #exteriortimber #tradequality #timbersolutions #fitforpurpose #20yearsstrong
Important:
Tag @iti_aus on all posts so we can share.
Do you need help? We have a guide that can help you utilise Instagram Posts to promote Design Pine, download a copy here. Click here
Social Media - Instagram Stories
Click here
What is it?
Vertical, full-screen photos or videos that allow you to add interactive tools like stickers, polls, and AR filters that vanish after 24 hours. Instagram Stories are perfect for promoting brands like Design Pine with engaging, time-sensitive content to your many followers.
Touchpoint: Social Media - Instagram Stories
Multiple versions created for you
Important:
Use a Hashtag to improve your reach #designpine #exteriortimber #tradequality #timbersolutions #fitforpurpose #20yearsstrong
Important:
Mention @iti_aus on all Stories to increase your reach.
Click here
Do you need help? We have a guide that can help you utilise Instagram Stories to promote Design Pine, download a copy here.
Social Media - Facebook Post
Click here
What is it?
Touchpoint: Social Media - Facebook Post
Facebook posts are a fundamental element of an effective social media strategy. They offer a platform to share a variety of content, from text and images to videos and links, allowing businesses to connect with their audience, share updates, and engage in meaningful conversations.
Important:
Use a Hashtag to improve your reach #designpine #exteriortimber #tradequality #timbersolutions #fitforpurpose #20yearsstrong
Important:
Mention @iti_aus on all posts to increase your reach.
Do you need help? We have a guide that can help you utilise Facebook Posts to promote Design Pine, download a copy here. Multiple versions created for you
Click here
Social Media
Click here
- LinkedIn Post
What is it?
LinkedIn is a professional networking platform that goes beyond normal social media. It serves as an invaluable tool for businesses to establish and nurture their professional identity as it operates on a B2B level. LinkedIn should be a part of your Social Media strategy.
Touchpoint: Social Media - LinkedIn Post
Important:
Use a Hashtags to improve your reach #designpine #exteriortimber #tradequality #timbersolutions #fitforpurpose #20yearsstrong
Important:
Mention @iti _ aus on all posts to increase your reach.
Do you need help? We have a guide that can help you utilise Linkedin promote Design Pine, download a copy here. Multiple versions created for you
Click here
Blogs
Click here
What is it?
Blogs are articles used on online platforms or websites that contain a series of informational or educational articles. These posts can be written by a business for you or you can write your own, and they work best when supported by banners and images.
Touchpoint:Your Website Blog section, news pages or used as email marketing.
Multiple versions created for you
Important: Use a Hashtags to improve your reach #designpine #exteriortimber #tradequality #timbersolutions #fitforpurpose #20yearsstrong
Important: Mention @iti_aus when sharing Blogs on Social Media to increase your reach.
Click here
Do you need help? We have a guide that can help you utilise Blogs to promote Design Pine, download a copy here.
Being trained on Design Pine is crucial for effective sales because it equips you with the necessary knowledge and confidence to address customer inquiries and concerns accurately.
Being well-informed allows you to articulate the benefits, features, and unique selling points of the Design Pine range, thereby building trust with potential buyers.
Furthermore, product training helps you anticipate and overcome objections, leading to higher conversion rates and increased customer satisfaction. Ultimately, thorough training on Design Pine products fosters credibility, enhances communication, and significantly boosts sales performance.
External and Internal staff, key customers and installers
Image Libary
Click here
What is it?
Exclusive access to our Design Pine Flickr account where you can download hi-res images selected by the Design Pine marketing team.
Touchpoint: Website or Social Media
Image Use: Download a copy of the ITI Image use policy here
Contact your ITI Australia Account Manager if you’d like further information or support around activating these digital assets or any marketing intitiaves provided by ITI.
ITI Australia are committed to your success, if you would like or need custom content created to suit your specific business needs please email justinn@iti.net.au
Thank You
