Welcome to the James Hardie
Modern Homes Forecast 2024— our first annual research report for homeowners and trade professionals on the seven popular, enduring and emerging contemporary home styles. For our customers, we are pleased to be able to package this campaign into an easily deployable digital activation kit that you can use through your media channels to inspire and educate your customers, so that we can continue our growth journey together.
James Hardie is proud to partner with interior design expert and judge, Neale Whitaker, to present the James Hardie Modern Homes Forecast 2024. Neale has worked on leading renovation shows as a trusted authority in the design space, inspiring audiences with insightful guidance and style advice, to build their modern dream homes.
‘Throughout my career, I’ve seen James Hardie revolutionise the way we design, renovate and build homes through their innovative product portfolio—the Hardie™ Architectural Collection’.
–
Neale Whitaker, Interior Design Expert
On each page, you’ll see the assets available.
Look at how each of these can be utilised within your own digital and print marketing touchpoints.
Digital Assets
We’ve created all the tools for you to activate your website, social media and builder emails.
Click here Item Asset Library
To download the relevant assets for each item, click on the Item Asset Library button on each page from this deck. Click on this button to also download all the assets within the activation kit.
Influencing builders & homeowners from awareness through to conversion
Awareness:
Digital, outdoor, print
Each month the campaign will specifically focus on one of the seven home styles with new content
29th February LAUNCH March September
Your customers become aware of a product. James Hardie owned and paid media channels
AWARENESS/ CONSIDERATION
Your customers explore and compare options. Customer owned and/or paid media channels
29th February LAUNCH March
Introducing our inaugural research report focusing on seven popular, enduring, and emerging contemporary home styles in Australia, for homeowners and trade professionals. Whether you're planning an extension, renovation, restoration, or new build, this forecast will be a valuable resource on your journey.
This unprecedented research deciphers the direction of Australian home design, empowering homeowners to articulate their desires and assisting trade professionals in delivering dream modern homes without compromise.
Click here PDF Asset
• What is it? PDF file for digital viewing
• Touchpoint: Upload to your website or Modern Homes Landing Page
Create your own landing page
Click here Landing Page
• What are they?
• Touchpoint: Website Provide this to a web developer to create your own landing page
9:16 Instagram Story slides
Heading (FB) - Explore the 7 Modern Homes styles in the James Hardie Modern Homes Forecast
Copy (FB) - James Hardie has undertaken an unprecedented study on modern home design in Australia, identifying 7 emerging styles. Whether its a new build or renovation, the Modern Homes Forecast is an invaluable tool for builders.
Copy (IG) - Explore the 7 Modern Home styles in the James Hardie Modern Homes Forecast, an invaluable tool for builders on new builds and renovations.
Hashtags - @jameshardieau #Buildyourmodernlife #JamesHardieModernHomesForecast
CTA – Download the Forecast
• Touchpoint: Facebook, Instagram 1:1 Facebook/Instagram Tiles 9:16 Video 1:1 Video (60 sec)
• What are they? Social Media Posts -assets available for different platforms.
How to upload a post:
1.Choose the platform you wish to upload your post onto (we have provided 1:1 and 9:16 assets for both Facebook and Instagram)
2.Upload the images or video you wish to (use order shown if uploading multiple)
3.Use suggested heading, copy and hashtags in the text field
4.Post
Heading - Explore the 7 Modern Homes styles in the James Hardie Modern Homes Forecast
Copy (FB) - James Hardie has undertaken an unprecedented study on modern home design in Australia, identifying 7 emerging styles. Whether its a new build or renovation, the Modern Homes Forecast is an invaluable tool for builders.
Copy (IG) - Explore the 7 Modern Home styles in the James Hardie Modern Homes Forecast, an invaluable tool for builders on new builds and renovations.
Hashtags - @jameshardieau #Buildyourmodernlife #JamesHardieModernHomesForecast
CTA – Download the Forecast
• What are they? Social Media Posts -assets available for different platforms.
• Touchpoint: Facebook, Instagram
• What is it? A4 trade advertising promoting Modern Homes Forecast
• Touchpoint: Trade publications, diaries
A seamless balance of traditional design and contemporary elements, modern farmhouse style references classic architecture with a focus on clean lines, open spaces and materiality.
9:16 Instagram Story slides
1:1 Facebook/Instagram Tiles
Heading - Learn the hallmarks of a modern farmhouse build
Copy - Find out how to achieve this grand, classic, cohesive look – with architectural features, Hardie™ Exterior Cladding Solutions, technical guides and more.
CTA – Learn More
Hashtags - @jameshardieau #ModernFarmhouse #Buildyourmodernlife #JamesHardieModernHomesForecast
9:16 Video(60 sec)
• What are they? Social Media Posts -assets available for different platforms.
• Touchpoint: Facebook, Instagram
How to upload a standard feed post:
1.Choose the platform you wish to upload your post onto (we have provided 1:1 and 9:16 assets for both Facebook and Instagram)
2.Upload the images or video you wish to (use order shown if uploading multiple)
3.Use suggested heading, copy and hashtags in the text field
4.Post
1:1 Facebook/Instagram Tiles
Heading - Learn the hallmarks of a modern farmhouse build
Copy - Find out how to achieve this grand, classic, cohesive look – with architectural features, Hardie™ Exterior Cladding Solutions, technical guides and more.
CTA – Learn More
Hashtags - @jameshardieau #ModernFarmhouse #Buildyourmodernlife #JamesHardieModernHomesForecast
1:1 Facebook/Instagram Stories or Carousel post (next slide)
Heading - Learn the hallmarks of a modern farmhouse build
Copy - Find out how to achieve this grand, classic, cohesive look – with architectural features, Hardie™ Exterior Cladding Solutions, technical guides and more.
CTA – Learn More
Hashtags - @jameshardieau #ModernFarmhouse #Buildyourmodernlife #JamesHardieModernHomesForecast
1.Choose the platform you wish to upload your story carousel post onto (we have provided 9:16 assets for both Facebook and Instagram)
2.Upload the 5 posts (in order shown)
3.Use suggested heading, copy and hashtags for Carousels. If posting a story, create text fields for hashtags and CTA.
4.Post
Heading - Learn the hallmarks of a modern farmhouse build
Copy - Find out how to achieve this grand, classic, cohesive look – with architectural features, Hardie™ Exterior Cladding Solutions, technical guides and more.
Hashtags - @jameshardieau #ModernFarmhouse #Buildyourmodernlife #JamesHardieModernHomesForecast
How to upload a Reel:
1.Choose the platform you wish to upload your story carousel post onto (we have provided 9:16 assets for both Facebook and Instagram)
2.Upload the video, it will perfectly fit the 60 second limit.
3.Use suggested copy and hashtags in the text field.
4.Post
9:16 Video (60 seconds) Facebook/Instagram Reels
Copy - Find out how to achieve this grand, classic, cohesive look – with architectural features, Hardie™ Exterior Cladding Solutions, technical guides and more.
Hashtags - @jameshardieau #ModernFarmhouse #Buildyourmodernlife #JamesHardieModernHomesForecast
1. Send the attached templates in its entirety (in your email automation platform, or simply forward to your builders if you do not have this function).
2. Convert the attached template, making it your own by adding your logo etc. Please do not modify any copy provided by James Hardie. OR
• What are they? EDM template – PDF version and artwork files provided.
• Touchpoint; Marketing/CRM platform for email campaigns
• What is it? An A4 flyer that summarises the look for trade
• Touchpoint: Downloaded directly from website or send as link to download from eDM
• What is it? A variety of Modern Farmhouse images
• Touchpoint: Can be used across multiple touchpoints including website, social, digital and instore signage.
• Image Use Conditions: Authorised use of images for with clearly label product name or feature a James Hardie logo.
• Touchpoint: Downloaded directly from website or send as link to download from eDM 9:16 Video (30 seconds) 9:16 Video (60 seconds)
Click here Item Asset Library
• What is it? Builder testimonial and case study video
This architectural style revitalises traditional homes through a delicate balance of sensitive restoration and bold renovation, with a defining element of contrast.
• Touchpoint: Facebook, Instagram 1:1 and 9:16 Facebook/Instagram Tiles 9:16 Story
Heading - Learn the hallmarks of a modern heritage build
Copy - The Modern Heritage style is about sensitive restoration and bold renovation. Learn the architectural features, Hardie™ exterior cladding solutions and technical tips to achieve this look. CTA – Learn More
Hashtags - @jameshardieau #ModernHeritage #Buildyourmodernlife #JamesHardieModernHomesForecast 9:16 Video (9 sec) 9:16 Feature Project Videos (13-17 sec)
• What are they? Social Media Posts -assets available for different platforms.
How to upload a standard feed post:
Choose the platform you wish to upload your post onto (we have provided 1:1 and 9:16 assets for both Facebook and Instagram)
Upload the images or video you wish to
Use suggested heading, copy and hashtags in the text field
Post
1:1 Facebook/Instagram Tiles
Heading - Learn the hallmarks of a modern heritage build
Copy - The Modern Heritage style is about sensitive restoration and bold renovation. Learn the architectural features, Hardie™ exterior cladding solutions and technical tips to achieve this look.
CTA – Learn More
Hashtags - @jameshardieau #ModernHeritage
#Buildyourmodernlife
#JamesHardieModernHomesForecast
1:1 Facebook/Instagram Stories or Carousel post (next slide)
Heading - Learn the hallmarks of a modern heritage build
The Modern Heritage style is about sensitive restoration and bold renovation. Learn the architectural features, Hardie™ exterior cladding solutions and technical tips to achieve this look.
CTA – Learn More
Hashtags - @jameshardieau #ModernHeritage #Buildyourmodernlife #JamesHardieModernHomesForecast
How to upload a Carousel or Story post:
Choose the platform you wish to upload your story carousel post onto (we have provided 9:16 assets for both Facebook and Instagram)
Upload the 5 posts (in order shown)
Use suggested heading, copy and hashtags for Carousels. If posting a story, create text fields for hashtags and CTA.
Heading - Learn the hallmarks of a modern heritage build
The Modern Heritage style is about sensitive restoration and bold renovation. Learn the architectural features, Hardie™ exterior cladding solutions and technical tips to achieve this look.
CTA – Learn More
Hashtags - @jameshardieau #ModernHeritage #Buildyourmodernlife #JamesHardieModernHomesForecast
How to upload a Reel:
Choose the platform you wish to upload your story carousel post onto (we have provided 9:16 assets for both Facebook and Instagram)
Upload the video, it will perfectly fit the 60 second limit.
Use suggested copy and hashtags in the text field.
9:16 Video (9 sec) Facebook/ Instagram Reels
9:16 Video (17 sec)
Facebook/ Instagram Reels 9:16 Video (13 sec) Facebook/ Instagram Reels 9:16 Video (13 sec) Facebook/ Instagram Reels 9:16 Video (13 sec)
Facebook/ Instagram Reels 9:16 Video (16 sec)
Facebook/ Instagram Reels 9:16 Video (13 sec)
Facebook/ Instagram Reels
- The Modern Heritage style is about sensitive restoration and bold renovation. Learn the architectural features, ™ exterior cladding solutions and technical tips to achieve this look.
Learn More Hashtags - @jameshardieau #ModernHeritage #Buildyourmodernlife #JamesHardieModernHomesForecast
Send the attached templates in its entirety (in your email automation platform, or simply forward to your builders if you do not have this function).
Convert the attached template, making it your own by adding your logo etc. Please do not modify any copy provided by James Hardie. OR
Click here EDM Template
• What are they? EDM template – PDF version and artwork files provided.
• Touchpoint; Marketing/CRM platform for email campaigns
• What is it? An A4 flyer that summarises the look for trade
• Touchpoint: Downloaded directly from website or send as link to download from eDM
• What is it? A variety of Modern Heritage images
• Touchpoint: Can be used across multiple touchpoints including website, social, digital and instore signage.
• Image Use Conditions: Authorised use of images for with clearly label product name or feature a James Hardie logo.
• Touchpoint: Downloaded directly from website or send as link to download from eDM 9:16 Video (30 seconds) 9:16 Video (106 seconds)
here
• What is it? Builder testimonial and case study video
• What is it? A4 trade advertising promoting Modern Homes Forecast
• Touchpoint: Trade publications, diaries
Characterised by large blocks or cubeshaped volumes, the Box Modern style creates captivating, contemporary residences through stacked, intersecting, or arranged structures.
Heading - Master your next Box Modern build.
Copy - Find out how the team from Futureflip used Linea™ Weatherboard to create this bold Box Modern home. Learn the architectural features, Hardie™ exterior cladding solutions and technical tips to achieve this look.
– Learn More Hashtags - @jameshardieau #BoxModern #Buildyourmodernlife 9:16 Stories/Carousels
What are they? Social Media Posts -assets available for different platforms. Touchpoint: Facebook, Instagram 1:1 and 9:16 Facebook/Instagram Tiles
How to upload a standard feed post:
Choose the platform you wish to upload your post onto (we have provided 1:1 and 9:16 assets for both Facebook and Instagram)
Upload the images or video you wish to
Use suggested heading, copy and hashtags in the text field
Heading - Master your next Box Modern build.
Copy - Find out how the team from Futureflip used Linea™ Weatherboard to create this bold Box Modern home. Learn the architectural features, Hardie™ exterior cladding solutions and technical tips to achieve this look.
CTA – Learn More
Hashtags - @jameshardieau #BoxModern #Buildyourmodernlife
1:1 Facebook/Instagram Stories or Carousel post (next slide)
Master your next Box Modern build.
Futureflip used Linea™ Weatherboard to create this bold Box Modern home. Learn the architectural features, exterior cladding solutions and technical tips to achieve this look.
CTA – Learn More
Hashtags - @jameshardieau #BoxModern #Buildyourmodernlife
arousel or Story post:
Choose the platform you wish to upload your story carousel post onto
(we have provided 1:1 and 9:16 assets for Facebook and Instagram)
Upload the 5 posts (in orders shown)
Use suggested heading, copy and hashtags for Carousels. If posting a story, create text fields for hashtags and CTA.
Heading - Master your next Box Modern build.
Copy - Find out how the team from Futureflip used Linea™ Weatherboard to create this bold Box Modern home. Learn the architectural features, Hardie™ exterior cladding solutions and technical tips to achieve this look.
CTA – Learn More Hashtags - @jameshardieau #BoxModern #Buildyourmodernlife
Send the attached templates in its entirety (in your email automation platform, or simply forward to your builders if you do not have
Convert the attached template, making it your own by adding your logo etc. Please do not modify any copy provided by James Hardie.
What are they? EDM template – PDF version and artwork files provided.
• Touchpoint; Marketing/CRM platform for email campaigns
What is it? An A4 flyer that summarises the look for trade Touchpoint: Downloaded directly from website or send as link to download from eDM
What is it? A variety of Box Modern images
Touchpoint: Can be used across multiple touchpoints including website, social, digital and instore signage.
• Image Use Conditions: Authorised use of images for with clearly label product name or feature a James Hardie logo.
16:9 Video (38 seconds)
What is it? Builder testimonial and case study video
Touchpoint: Downloaded directly from website or send as link to download from eDM
Japandi brings together the best elements of Scandinavian and Japanese minimalism in a hybrid architectural style, resulting in a simple and elegant home.
1:1 Facebook/Instagram Tiles
9:16 Facebook/Instagram Tiles
Heading - Learn the features of a Japandi home.
Copy - Japandi brings together the best elements of Scandinavian and Japanese design and construction to achieve a new emerging style
CTA – Find out more
Hashtags - @jameshardieau #Japandi #Buildyourmodernlife
Social Media Posts -assets available for different platforms.
Touchpoint: Facebook, Instagram
Choose the platform you wish to upload your post onto (we have provided 1:1 and 9:16 assets for both Facebook and Instagram)
Heading - Learn the features of a Japandi home.
Copy - Japandi brings together the best elements of Scandinavian and Japanese design and construction to achieve a new emerging style
CTA – Find out more
Hashtags - @jameshardieau #Japandi #Buildyourmodernlife
Send the attached templates in its entirety (in your email automation platform, or simply forward to your builders if you do not have
Convert the attached template, making it your own by adding your logo etc. Please do not modify any
EDM Template
EDM template – PDF version and artwork files provided.
• Touchpoint; Marketing/CRM platform for email campaigns
An A4 flyer that summarises the look for trade Downloaded directly from website or send as link to download from eDM
Japandi images
Can be used across multiple touchpoints including website, social, digital and instore signage.
• Image Use Conditions: Authorised use of images for with clearly label product name or feature a James Hardie logo.
Downloaded directly from website or send as link to download from eDM 9:16 Video (30 seconds) 9:16 Video (100 seconds)
Builder testimonial and case study video
Barn homes boast vaulted ceilings, open plan living spaces and bold street presence. A steeply pitched gable roof is a must.
1:1 Facebook/Instagram Tiles
9:16 Facebook/Instagram Tiles
Heading - Master your next Barn build.
Copy - Create the vaulted ceilings and clean lines of a Barn style home with James Hardie. Learn the architectural features, Hardie™ exterior cladding solutions and technical tips to achieve this look.
CTA – Find out more
Hashtags - @jameshardieau #Barn #Buildyourmodernlife 16:9 Facebook Paid Post
• What are they? Social Media Posts -assets available for different platforms.
• Touchpoint: Facebook, Instagram
How to upload a standard feed post:
Choose the platform you wish to upload your post onto (we have provided 1:1 and 9:16 assets for both Facebook and Instagram)
Upload the images or video you wish to
Use suggested heading, copy and hashtags in the text field
1:1 Facebook/Instagram Tiles
Heading - Master your next Barn build.
Copy - Find out how designer Alex Ureña used Linea™ Weatherboard to deliver a contemporary take on the traditional Barn style.
CTA – Learn More
Hashtags - @jameshardieau #Barn #Buildyourmodernlife
How to upload a standard feed post:
Choose the platform you wish to upload your post onto (we have provided 1:1 and 9:16 assets for both Facebook and Instagram)
Upload the images or video you wish to
Use suggested heading, copy and hashtags in the text field
1:1 Facebook/Instagram Tiles
Heading - Axon™ Cladding adds a contemporary take on the traditional Barn style
Copy - Create the vaulted ceilings and clean lines of a Barn style home with James Hardie. Learn the architectural features, Hardie™ exterior cladding solutions and technical tips to achieve this look.
CTA – Learn More
Hashtags - @jameshardieau #Barn #Buildyourmodernlife
Send the attached templates in its entirety (in your email automation platform, or simply forward to your builders if you do not have this function).
Convert the attached template, making it your own by adding your logo etc. Please do not modify any copy provided by James Hardie.
• What are they? EDM template – PDF version and artwork files provided.
• Touchpoint; Marketing/CRM platform for email campaigns
• What is it? An A4 flyer that summarises the look for trade
• Touchpoint: Downloaded directly from website or send as link to download from eDM
• What is it? A variety of Barn images
• Touchpoint: Can be used across multiple touchpoints including website, social, digital and instore signage.
• Image Use Conditions: Authorised use of images for with clearly label product name or feature a James Hardie logo.
• What is it? Builder testimonial and case study video
• Touchpoint: Downloaded directly from website or send as link to download from eDM
• What is it? A4 trade advertising promoting Modern Homes Forecast
• Touchpoint: Trade publications, diaries
Inspired by relaxed Australian beach heritage, Modern Coastal style offers a contemporary take on traditional coastal design with laid-back spaces, modern minimalism and crisp white weatherboards.
Photos by @tari.c.peterson
How to upload a standard feed post:
Choose the platform you wish to upload your post onto (we have provided 1:1 and 9:16 assets for both Facebook and Instagram)
Upload the images or video you wish to Use suggested heading, copy and hashtags in the text field
Heading - Find out how Neil Hipwell from Futureflip used Linea™ Weatherboard in his latest Modern Coastal build.
Copy - Find out how Neil Hipwell from Futureflip used Linea™Weatherboard in his latest Modern Coastal build. Learn the architectural features, Hardie™ exterior cladding solutions and technical tips to achieve this look. Photos by @tari.c.peterson.
CTA – Learn More
Hashtags - @jameshardieau #ModernCoastal #Buildyourmodernlife
1:1 Facebook/Instagram Stories or Carousel post (next slide)
from Futureflip used Linea™ Weatherboard in his latest Modern Coastal build.
Futureflip used Linea™Weatherboard in his latest Modern Coastal build. Learn the architectural features, exterior cladding solutions and technical tips to achieve this look.
CTA – Learn More
Hashtags - @jameshardieau #ModernCoastal #Buildyourmodernlife
arousel or Story post:
Choose the platform you wish to upload your story carousel post onto
(we have provided 1:1 and 9:16 assets for Facebook and Instagram)
Upload the 5 posts (in orders shown)
Use suggested heading, copy and hashtags for Carousels. If posting a story, create text fields for hashtags and CTA.
from Futureflip used Linea™ Weatherboard in his latest Modern Coastal build.
Futureflip used Linea™Weatherboard in his latest Modern Coastal build. Learn the architectural features, exterior cladding solutions and technical tips to achieve this look.
Hashtags - @jameshardieau #ModernCoastal #Buildyourmodernlife
Send the attached templates in its entirety (in your email automation platform, or simply forward to your builders if you do not have
Convert the attached template, making it your own by adding your logo etc. Please do not modify any copy provided by James Hardie.
What are they? EDM template – PDF version and artwork files provided. Touchpoint; Marketing/CRM platform for email campaigns
What is it? An A4 flyer that summarises the look for trade Touchpoint: Downloaded directly from website or send as link to download from eDM
Touchpoint: Can be used across multiple touchpoints including website, social, digital and instore signage.
Image Use Conditions: Authorised use of images for with clearly label product name or feature a James Hardie logo.
What is it? Builder testimonial and case study video
Touchpoint: Downloaded directly from website or send as link to download from eDM
What is it? A4 trade advertising promoting Modern Homes Forecast
Touchpoint: Trade publications, diaries
With its emphasis on practicality and functionality, Mid-Century Modern is seeing a huge resurgence. Reimagined for 21st century living, the classic style balances contemporary minimalism with the finesse, intelligence and spirit of Mid-Century Modern architecture.
1:1 Facebook/Instagram Tiles
Heading - Find out how the team from Happy Haus used Axon™ Cladding in their latest Mid-Century Modern build.
Copy - Learn the architectural features, Hardie™ exterior cladding solutions and technical tips to achieve this look.
CTA – Find out more
Hashtags - @jameshardieau #MidCenturyModern #Buildyourmodernlife
• What are they? Social Media Posts -assets available for different platforms.
• Touchpoint: Facebook, Instagram
How to upload a standard feed post:
1.Choose the platform you wish to upload your post onto (we have provided 1:1 and 9:16 assets for both Facebook and Instagram)
2.Upload the images or video you wish to
3.Use suggested heading, copy and hashtags in the text field
4.Post
1:1 Facebook/Instagram Tiles
Heading - Find out how the team from Happy Haus used Axon™ Cladding in their latest Mid-Century Modern build.
Copy - Learn the architectural features, Hardie™ exterior cladding solutions and technical tips to achieve this look.
CTA – Find out more
Hashtags - @jameshardieau #MidCenturyModern #Buildyourmodernlife
1. Send the attached templates in its entirety (in your email automation platform, or simply forward to your builders if you do not have this function).
2. Convert the attached template, making it your own by adding your logo etc. Please do not modify any copy provided by James Hardie. OR
• What are they? EDM template – PDF version and artwork files provided.
• Touchpoint; Marketing/CRM platform for email campaigns
• What is it? A variety of Mid-Century Modern images
• Touchpoint: Can be used across multiple touchpoints including website, social, digital and instore signage.
• Image Use Conditions: Authorised use of images for with clearly label product name or feature a James Hardie logo.
• What is it? Builder testimonial and case study video
• Touchpoint: Downloaded directly from website or send as link to download from eDM
• What is it? A4 trade advertising promoting Modern Homes Forecast
• Touchpoint: Trade publications, diaries
Click here Item Asset
• What is it? Additional James Hardie collateral - Joints & Junctions guide, Hardie™ Product Catalogue, Hardie™ Oblique™ Cladding brochure, Hardie™ Brushed Concrete Cladding brochure
• Touchpoint: Website
We’re here to help
Contact your James Hardie representative if you’d like further information or support around activating these digital assets.
