The “Recess” of Traditional Marketing Tools I Think An Idea 1-888-240-0606 info@ithinkanidea.com
Marketing and advertising used to be very stiff, as did general business,in decades past
Then, the internet came along and brought with it internet marketing
Suddenly, the hard sell approach didn’t work anymore
People want engagement That’s why social media marketing works
It’s fun to get on social media and interact with people and businesses. Consumers can interact with professional companies and gain valuable insight, all while having a good time and sharing conversation.
Social media marketing is about hanging out with your audience, if you will. Instead of a lecture, it’s a group conversation Forget sales or selling anything, because that’s a byproduct in this medium.
Wait, wait… Sales are a by product? Think of it like this: If you go to a football game, the team doesn’t tell you what they’re going to do. They just play the game.
Ergo… You just need to show up and play the game for your audience, no strings attached. They want: →Insight →Industry advice →Expert input and opinions →An engaging and interactive conversation →If you give it to them, they will come.
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