The Great Debate of Internet Marketing I Think An Idea | 1-888-240-0606 | info@ithinkanidea.com
SEO Search Engine Optimization A process involving the use of relevant keywords to tailor web content, including visual content, to a specific industry or niche.
PPC Pay-Per-Click A marketing tool that allows businesses to create advertisements or search engine results that are sponsored, and only pay each time a click is made.
SEO is... Practically free Easy to integrate A must-have tool, even in social media
PPC is... Based on the going rates of various keywords used Costly for those with small marketing budgets An option in addition to SEO, not instead of
Which is Better? SEO Free or cheap Easy to integrate Must-have marketing tool Better ROI
PPC Costs vary and can get expensive Often takes time to launch Effective with low-cost keywords
SEO vs. PPC: The Bottom Line It isn’t a battle. SEO and PPC both have their place in internet marketing. You have to develop a marketing strategy that fits your budget and utilize the tools that fit your needs. This may or may not include PPC campaigns, but must include SEO.
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