Motiva Media Kit by motiva

Media

CONTENT 1

Introduction

Landing Pages ∙ Important Advice on Creating Landing Pages ∙ Motiva® ∙ SmoothSilk® ∙ Motiva Implants® ∙ Divina® ∙ Motiva MinimalScar® ∙ Puregraft® ∙ MotivaHybrid® ∙ Center Locator ∙ Social Media Content ∙ Ads ∙ RealSelf ∙ Estheticon

INTRODUCTION

VALUED PLASTIC SURGEONS, We've developed this media kit as part of our continuing partnership with you to support and grow your practice. Motiva Implants are designed to improve safety and aesthetic outcomes in breast surgery by incorporating the latest advancements in material science and surface technology. Our commitment is unwavering in our pursuit to transform this industry by focusing on womenâ&#x20AC;&#x2122;s health and by bringing safe solutions based on science and user-centric design. ÂŽ

In this kit, you will find information, guidelines, and various kinds of media assets to add value to your practice's day-to-day communication and marketing efforts.

LANDING pages

Important Advice on Creating Landing Pages Duplicated Content Can Negatively Impact Your Website’s SEO The following landing page guides are meant to exemplify the type of patient-centric content that could be used on a landing page on a surgeon’s practice website about various Motiva® products and services. It is important that the content in each guide not be copied verbatim (i.e. there must be significant rewriting/rewording) to a landing page. Using content that is a partial or complete word match to that of another webpage can negatively impact the SEO (search engine optimization) and ranking of your website on SERPs (search engine results pages). Metadata Creation All webpages should include appropriate (and unique) metadata (i.e. a meta or page title and description) that search engines use on SERPs as a preview of the page’s content. Metadata should appear clean and free from excessive punctuation and symbols, as search engines tend to ignore/not recognize special characters. We recommend a meta title be no more than 70 characters (not words), and a meta description be no more than 160 characters – excess characters will likely be cut off from page previews in SERPs. To draw in local search traffic, it is good practice to situate your primary keyword (i.e. the term patients may be most likely to search for) as closely as possible to a geo-indicator (i.e. the geographical location your practice is located in/near). Below is an example of metadata with the primary keyword and geo-indicator in green. Example meta title/page title: [Primary keyword/topic] | [city/town, state/province/country] | [surgeon or practice name] “Motiva Implants | Los Angeles, CA | Dr. Jane Doe” Example meta description/page description: “Dr. Jane Doe explains the unique features of Motiva Implants, and why her Los Angeles, CA practice loves the safety and aesthetic benefits it brings patients.” Other Recommendations for Webpage Content Content on each webpage should be laid out in a logical, systematic order with appropriate headings and subheadings to denote various sections where needed (such as features, benefits, patient eligibility, pre- and post-op instructions, long-term monitoring, fees and financing etc.). With potential patients being your audience of interest, ensure that copy is informative and easy to understand.

Motiva ImplantsÂŽ Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy

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Motiva Implants

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Breast Implants Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy

Breast Implants

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SmoothSilkÂŽ Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

SmoothSilk

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MinimalScarÂŽ

Motiva ÂŽ MinimalScar

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MotivaHybridÂŽ Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

MotivaHybrid

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Puregraft PureGraft®® Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Puregraft

DivinaÂŽ Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Divina

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CENTER Locator

Put yourself on the Motiva Map ®

In our efforts to support women through their surgical journey, we’ve developed the MotivaImagine Center® & Partner Locator web app to connect patients with experienced surgeons registered with us as Motiva® partners or MotivaImagine Center® practices. Many of our social media followers ask us daily to recommend surgeons in their region. By registering your practice with us, you make it easier for them to find you, and better your chances of connecting directly with them and expanding your business. And because most of our paid marketing efforts lead user traffic to the MotivaImagine Center® & Partner Locator web app, you benefit from becoming a part of our global, online Motiva® network by gaining greater exposure to potential patients and building your practice's reputation.

1. Visit our MotivaImagine Center® & Partner Locator webpage 2. Click on “Join us!” to submit your request 3. After your information is validated, you will receive a form you must complete to build your profile 4. Start connecting with more patients!

JOIN NOW!

SOCIAL MEDIA Content

When using social media under the Motiva® brand, you are speaking for yourself and for Motiva®. Our mutual aim is to deliver empowering information about how we work to make the world healthier with safer products that patients can trust. Let’s build cohesive branding through images and messages that embrace the femininity and independence of today’s women.

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ADS

Keeping ad campaigns active will help us develop a stable brand identity that prospects are more likely to keep in mind when planning their surgery. Click below to acquire social media assets designed to increase awareness of MotivaÂŽ and your practice among potential patients.

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REALSELF

CLAIM YOUR PROFILE

ESTHETICON

CLAIM YOUR PROFILE

RESOURCE Center

The Motiva Resource Center ®

tool has been released!

The Motiva® Resource Center is an online portal created for surgeons, distributors and internal teams to access approved marketing and educational materials to support Motiva® products and services. Are you ready to access all the Motiva® materials you need for success?

1. Head to https://partner.motiva.health/ 2. Select Motiva® Resource Center 3. Sign up by filling all the required fields with your personal information 4. Accept Terms and Conditions and submit 5. You will be sent a confirmation email when your application is accepted 6. Log in and access all the materials you need for success!

Ready for your social media to break the mold? Creative ideas are encouraged. Let's help with your communication needs, and help you find creative ways to showcase your patient pictures and successful cases. Letâ&#x20AC;&#x2122;s build great content together! Write to us: socialmediamotiva@establishmentlabs.com