IT'S Your Product Guide

IT’s YOUR PRODUCT GUIDE

TABLE OF CONTENTS

SKINCARE EDUCATION SHEETS

1

CONFIDENCE CORE

Featuring Confidence In A Cleanser, Confidence In A Cream and Confidence In An Eye Cream

IT ’s Your Must Have Skincare Routine

Why IT’s skin loving: What IT is:

✓ A game-changing skincare super trio that cleanses, hydrates and rejuvenates the look of skin.

✓ Our Confidence Core Skincare routine is great for all skin types, and is formulated for even the most sensitive skin

✓ Anti-Aging Armour Rejuvenating Concentrate deeply moisturizes, restores visible radiance and reduces the appearance of lines and wrinkles

✓ Super Ceramide Complex helps retain hydration by strengthening the moisture barrier

THREE THINGS TO REMEMBER

2 3

CONFIDENCE IN A CLEANSER

Cleanser: Removes all traces of makeup while leaving skin soft and hydrated

Sulfate-Free & Soap-Free: Gentle enough for even the most sensitive skin

Serum: Anti-Aging Armour Rejuvenating Concentrate immerses the skin with moisture

1 2 3

CONFIDENCE IN A CREAM

Hydrates: Hyaluronic Acid helps to retain moisture in the skin

Plumps: Hydrolyzed collagen helps to plump and firm the look of skin

Protects: Ceramides help to strengthen skin barrier

1 2 3

CONFIDENCE IN AN EYE CREAM

Hydrates: Hyaluronic Acid helps to retain moisture in the skin

Brightens: Proprietary apricot tint instantly colorcorrects the look of under eye darkness

Smooths: Avocado and chrysin help to smooth the look of puffiness, fine lines and wrinkles

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Apply IT:

1. Cleanse: Gently massage onto wet skin for 30 seconds every morning and evening. Rinse and pat dry.

2. Treat*

3. Hydrate/Face: Using upward sweeping motions, sweep gently onto your face, neck, décolleté and anywhere your skin needs moisture.

Pair IT:

4. Hydrate/Eye: Apply morning and night, all around the eye area to hydrate and refresh.

*Treat IT: For the second step in your anti-aging skincare routine, use Hello Results Wrinkle-Reducing Daily Retinol Serum-in-Cream or your favorite Bye Bye Serum with your Confidence Core products.

Confidence In An Eye Cream + Love Beauty Fully

$49

it transforms your skin!

Why it’s skin loving: What it is:

✓ Quick absorbing, ultra-hydrating moisturizer

✓ Super cream that can be used AM or PM

✓ Anti-Aging Armour Rejuvenating Concentrate improves the look of skin and provides intense hydration

✓ Super Ceramide Complex helps retain moisture in the skin by strengthening the moisture barrier

2

Apply it:

✓ Collagen and Hyaluronic Acid: Plump the appearance of lines and wrinkles

✓ Niacin: Intensely hydrates and enhances the look of skin texture and firmness

✓ Anti-Aging Armour Rejuvenating Concentrate: Improves the look of skin and provides intense hydration

3 PROTECTS

Apply to clean skin in the morning and evening, using upward sweeping motions. For the ultimate skincare self-care, use the Heavenly Luxe Complexion Brush #7. Dab a small amount onto your skin using the micro-end of the brush, then buff it into the skin with the fluffy end.

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it ’s perfect for the IT Girl or IT Guy who

✓ Wants to hydrate, smooth and firm the look of their skin

✓ Wants to reduce the appearance of pores and discoloration

✓ Wants a moisturizer that’s perfect for all skin types – even the most sensitive

Using the Heavenly Luxe Complexion Perfection Brush #7 to apply Confidence In A Cream. Use the micro-end to apply Confidence In An Eye Cream to the undereye area.

Showcase Confidence In A Cream’s hydrating power with this demo:

✓ Step 1: Using clean hands, apply a small amount of Confidence In A Cream to the back of one hand. Leave the other hand bare.

Pair it with:

✓ Step 2: Using a water bottle, spray water onto the back of both hands. Watch as the water rolls and drips off the bare hand.

Connect

it:

✓ Step 3: Notice how the other hand looks plump. Water beads on the hand with Confidence In A Cream and shows how it helps to protect your skin by retaining moisture.

✓ Start your day with Confidence! Cleanse your skin with Confidence In A Cleanser, then apply Confidence In A Cream and Confidence In An Eye Cream!

Confidence In An Eye Cream

YSBB CC+ Cream SPF 50+

Heavenly Luxe Complexion Perfection Brush #7

✓ Lock in moisture and maximize the benefits of Confidence In A Cream by smoothing No. 50 Serum Primer on over Confidence In A Cream.

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it tip

it ’s perfect for the IT Girl or IT Guy who

✓ Loves and uses other Confidence products and wants a targeted night treatment!

✓ Wants to see visible improvement in the look and feel of their skin in one week!

✓ Wants to wake up to healthier- and restedlooking skin!

Use your multitasking Complexion Perfection Brush #7 as part of your skincare routine.

Use the fluffy end to apply Confidence In Your Beauty Sleep to your skin, then use the micro-end to apply Confidence In An Eye Cream to the undereye area.

Pair it with:

Confidence In An Eye Cream

Confidence In Cream

Connect it:

✓ Confidence In A Cream and Confidence In Your Beauty Sleep make the perfect AM/PM pair!

✓ Wake up with even more Confidence by applying Confidence In Your Beauty Sleep and Confidence In A Neck Cream at bedtime.

Heavenly Luxe Complexion Perfection Brush #7

$54

sleep your way to younger-looking skin with it !

Why it’s skin loving: What it is:

✓ Enhances skin’s natural nightly regeneration so skin looks more rested and refreshed after the first sleep!

✓ Visibly improves the top signs of aging in just 7 sleeps

✓ Provides deep hydration and plumps skin

✓ Rebuilds and protects skin’s moisture barrier

1 IN 7 SLEEPS

✓ Rest and Restore Complex: Adenosine and Persian Silk Tree Bark help to improve visible signs of aging: fine lines, wrinkles, loss of elasticity, dryness and uneven texture

✓ Jojoba Seed Oil and Cactus Flower Extract: Provide deep hydration and plump skin

✓ Ceramides: Help to re-build and protect skin’s moisture barrier

THREE THINGS TO REMEMBER

Visibly improves top signs of aging skin: Fine Lines, Dryness, Loss of Firmness, Dullness, Tired-Looking Skin

2 NIGHT SHIFT

Specially formulated for use during overnight hours (10pm - 2am) when your skin experiences peak rejuvenation

Apply it:

3 MEMORY BOUNCE TECHNOLOGY

Provides a rich and bouncy texture for a luxurious application experience

Smooth a dime-sized amount onto clean skin, using upward, circular motions.

DARK SPOTS BYE BYE

it’s 8 weeks to a more visibly even skin tone!

$29

What is it:

BYE BYE DARK SPOTS CONCENTRATED DERMA SERUM is your solution for more visibly even skin! Developed with our IT Cosmetics Advisory Board of Plastic Surgeons and Dermatologists, our formula is infused with 4% Niacinamide to help reduce dark spots and discoloration, while accelerating the repair of your skin! Coupled with Ethyl Vitamin C to promote overall skin clarity for that bright and even flawless complexion. Say Bye Bye to dark spots and see a more even skin tone in just 8 weeks!

Why it’s skin loving:

✓ 4% Niacinamide: reduces environmental damage, minimizes the look of dark spots and discoloration, for even-toned skin.

✓ Ethyl Vitamin C: helps increase skin clarity and brightness, for a more even complexion.

THREE THINGS TO REMEMBER 1 REDUCES DARK SPOTS AND DISCOLORATION

4% Niacinamide, also known as Vitamin B3, helps to minimize the appearance of dark spots and discoloration, promoting an even-toned complexion

Apply it:

2 VISIBLY BRIGHTENS AND IMPROVES SKIN CLARITY

Ethyl Vitamin C brightens and enhances overall skin clarity

3 CLINICALLY PROVEN RESULTS

Just 8 weeks to visibly even skin tone! 87% said their skin tone looks more even!

For best results, use Bye Bye Dark Spots Serum twice daily, both morning and night. After cleansing your skin, apply 4-5 drops to your skin, using clean fingertips. Press an even distribution of serum onto your forehead, cheeks, t-zone and neck, allowing the product to fully absorb into your skin. Be sure to avoid eye area. Follow with moisturizer and sunscreen for optimal results. Confidence in a Cream and CC+ SPF 50 are great formulas to layer over Bye Bye Dark Spots Serum!

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✓ wants to combat the appearance of dark spots and discoloration.

✓ spends time outdoors and is looking to prevent future damage!

✓ is a skincare enthusiast who wants a solution they can use on face, neck, décolleté and back of hands.

✓ loves a lightweight, fast absorbing serum that delivers potent results!

it tip

Tip 1: Apply to neck and décolleté for even more skin loving benefits!

Tip 2: Apply to back of hands to fight darks spots from the sun!

Tip 3: Pair with SPF to prevent future sun damage that could result in new dark spots!

Connect it:

CLEANSE (AM & PM): Confidence in a Cleanser

TREAT (AM & PM): Bye Bye Dark Spots Serum

HYDRATE FACE (AM): Confidence in a Cream

HYDRATE FACE (PM): Confidence in Your Beauty Sleep

HYDRATE EYES (AM & PM): Confidence in an Eye Cream

SUN PROTECTION (AM): CC + Cream with SPF 50

The CONFIDENCE CORE + BYE BYE DARK SPOTS SERUM = Your Daily Care Routine

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DULLNESS BYE BYE

Concentrated Derma Serum

t’s your 15% Pure Vitamin C for more radiant-looking skin!

$29

What is it:

BYE BYE DULLNESS CONCENTRATED DERMA SERUM is your solution to achieving more radiant looking skin. Developed with our IT Cosmetics Advisory Board of Plastic Surgeons and Dermatologists, IT's packed with 15% Pure Vitamin C, giving you visibly smoother and more radiant skin. Vitamin E is included to nourish your skin with moisture, while boosting your natural glow. IT's paraben free, dye free, mineral oil free and fragrance free. Your skin will look more rested and radiant in just 10 days

Why it's skin-loving:

✓ 15% Pure Vitamin C (L-Ascorbic Acid): Pure Vitamin C is a potent antioxidant, helping to protect skin from damaging free radicals. IT's well-known to help improve skin’s radiance and texture. In our formula, it helps to brighten dull skin, giving it a fresh and radiant glow.

✓ Vitamin E: nourishes skin while boosting your natural glow.

THREE THINGS TO REMEMBER

1 BOOSTS RADIANCE AND PROTECTS

Pure 15% Vitamin C is known as a powerful antioxidant, protecting your skin from environmental aggressors, while improving skin radiance

Apply it:

2 NOURISHES

Vitamin E conditions the skin and boosts its natural glow

3 PROVEN CLINICAL RESULTS

Just 10 days to more radiant skin! With +40% reporting an improvement in overall skin radiance!

For best results, use Bye Bye Dullness Serum once daily in the morning. After cleansing your skin, apply 4-5 drops to your skin, using clean fingertips. Press an even distribution of serum onto your forehead, cheeks, t-zone and neck, allowing the product to fully absorb into your skin. Be sure to avoid eye area and lips. Follow with moisturizer and sunscreen for optimal results. Confidence in a Cream and CC+ Cream Illumination with SPF 50 are great formulas to layer over Bye Bye Dullness Serum!

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✓ is looking to combat dull, tired skin

✓ is a skincare enthusiast looking for a dermatologist grade of 15% Pure Vitamin C

✓ is looking for an instant glow

✓ wants to protect skin from environmental aggressors

✓ loves a lightweight texture that instantly absorbs into skin

Tip 1: Press into your upper cheeks for an extra boost of radiance!

Tip 2: Pair with CC+ Illumination w/SPF 50 to lock in a luminous complexion!

Tip 3: Don’t forget to apply to neck, décolleté and back of hands for daily skin defense!

Connect it:

CLEANSE (AM & PM): Confidence in a Cleanser

TREAT (AM): Bye Bye Dullness Serum

TREAT (PM): Hello Results Serum-in-Cream

HYDRATE FACE (AM): Confidence in a Cream

HYDRATE FACE (PM): Confidence in Your Beauty Sleep

HYDRATE EYES (AM & PM): Confidence in an Eye Cream

SUN PROTECTION: CC + Cream Illumination with SPF 50

The CONFIDENCE CORE + BYE BYE DULLNESS SERUM = Your Daily Care Routine

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Concentrated Derma Serum

’s your 1.5% Hyaluronic Acid serum for plumper looking skin!

$29

What is it:

BYE BYE LINES CONCENTRATED DERMA SERUM is your line smoothing serum! Developed with our IT Cosmetics Advisory Board of Plastic Surgeons and Dermatologists, this skin loving formula is infused with 1.5% Hyaluronic Acid to plump and smooth skin, while diminishing the appearance of fine lines around the eyes, mouth and forehead.

Vitamin B5 and Peptides help to improve overall skin bounce! Bye Bye Lines Serum provides lasting hydration for smoother, firmer and plumper skin!

Why it’s skin loving:

1.5% Hyaluronic Acid helps support a complexion that looks healthy, hydrated, and dewy while minimizing the appearance of fine lines.

Vitamin B5 provides intense hydration, helping skin appear soft, smooth and healthy.

Peptides act as building blocks of protein, giving skin a firmer, smoother look and feel.

THREE THINGS TO REMEMBER

1 VISIBLY PLUMPS AND MINIMIZES THE APPEARANCE OF FINE LINES

1.5% Hyaluronic Acid delivers lasting hydration that plumps and smooths the skin

Apply it:

2 CREATES SOFT, SUPPLE HEALTHY SKIN

Peptides + Vitamin B5 replenish and strengthen the skin for a firmer, smoother look and feel

3

PROVEN CLINICAL RESULTS

Two weeks to smooth, plump and healthylooking skin, with a reduction in fine line appearance of -60%

For best results, use Bye Bye Lines Serum twice daily, both morning and night. After cleansing your skin, dispense 3-4 drops onto clean fingertips. Using fingertips, press Bye Bye Lines Serum into face, evenly distributing to forehead, cheeks, t-zone and neck, allowing the product to fully absorb into your skin. Be sure to avoid the eye area. Follow with moisturizer and sunscreen for optimal results. Confidence in a Cream and CC+ Cream with SPF 50 are great formulas to layer over Bye Bye Lines Serum!

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✓ is looking to target fine lines around eyes, mouth and forehead

✓ desires that extra burst of hydration and likes a soft silky finish

✓ want a multi-tasking serum that can be used on face, neck, décolleté, back of hands and even cuticles

✓ loves to cocktail their serums for an extra boost of hydration

Tip 1: Apply to damp skin to lock in the hydration benefits of Hyaluronic Acid!

Tip 2: Apply to neck, décolleté, and even cuticles for even more skin loving benefits!

Tip 3: Generously press into targeted areas like crows feet, forehead and smile lines to plump and smooth.

Connect it:

CLEANSE (AM & PM): Confidence in a Cleanser

TREAT (AM & PM): Bye Bye Lines Serum

HYDRATE FACE (AM): Confidence in a Cream or Confidence in a Gel Lotion

HYDRATE FACE (PM): Confidence in Your Beauty Sleep

HYDRATE EYES (AM & PM): Confidence in an Eye Cream

SUN PROTECTION (AM): CC + Cream with SPF 50

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it tip

Concentrated Derma Serum

’s your 10% glycolic acid serum for visibly minimized pores!

$29

What is it:

BYE BYE PORES CONCENTRATED DERMA SERUM is your fast-acting, pore refining solution for smoother, flawless skin! Developed with our IT Cosmetics Advisory Board of Plastic Surgeons and Dermatologists, we infused 10% Glycolic Acid to deliver safe and efficacious skin smoothing results that minimize the appearance of pores! Combined with Hyaluronic Acid to give your skin a burst of hydration and keep it looking supple and soft! ! It’s just 1 week to pore refined skin!

Why it’s skin loving:

10% Glycolic Acid helps to accelerate skin cell turnover, smoothing out skin texture while minimizing the appearance of enlarged pores.

Hyaluronic Acid instantly hydrates the skin, for a soft and smooth complexion. Paraben free, dye free, mineral oil free and fragrance free, this formula is safe, gentle and effective for even the most sensitive skin.

THREE THINGS TO REMEMBER

1 MINIMIZES THE APPEARANCE OF CLOGGED AND ENLARGED PORES

10% Glycolic Acid accelerates skin cell turnover, providing gentle exfoliation for a more refined look of pores.

Apply it:

2 SOFTENS AND SMOOTHS

Hyaluronic Acid hydrates and plumps the skin, giving you a soft, smooth texture.

3 PROVEN CLINICAL RESULTS

Delivers visibly minimized pores in just 1 week! -24% visible pore reduction.

For best results, use Bye Bye Pores Serum once daily, at night. After cleansing your skin, dispense 4-5 drops onto clean fingertips. Using fingertips, press into face, evenly distributing to forehead, cheeks, t-zone and neck, allowing the product to fully absorb into your skin.

Be sure to avoid eye area and lips. Since glycolic acid is an ingredient that increases sun sensitivity, we always recommend avoiding direct sun exposure and following the next morning with a sunscreen. CC+ Cream with SPF 50 is a must-have whenr using Bye Bye Pores Serum !

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Tip 1: Pair with Bye Bye Pores Leave-On Solution for poreless perfection!

Tip 2: Finish with Bye Bye Pores Powder for flawless complexion!

✓ wants to combat the appearance of enlarged and clogged pores

✓ has skin that is prone to excess oil and build-up in the t-zone

✓ is looking for a serum that offers non-physical exfoliation benefits, targeting congested pores and keeping skin soft and supple

✓ loves a lightweight, fast absorbing serum to use at night

The CONFIDENCE CORE + BYE BYE PORES SERUM = Your Daily Care Routine

Connect it:

CLEANSE (AM & PM): Confidence in a Cleanser

TONE (AM): Bye Bye Pores Leave On Solution

TREAT (PM): Bye Bye Pores Serum

HYDRATE FACE: Confidence in a Gel Lotion (AM) Confidence In Your Beauty Sleep (PM)

HYDRATE EYES (AM & PM) : Confidence in an Eye Cream

SUN PROTECTION (AM): CC + Cream Oil-Free Matte with SPF 40 or CC+ Cream with SPF 50

LEAVE-ON SOLUTION

Pore-Refining Toner + Skin-Mattifying Complex + Skin-Smoother Concentrate

$34

Reveal better-looking skin with it ! Why it’s skin loving:

What it is:

✓ Skin-refining toner that diminishes the look of pores and mattifies the skin!

• Absorbs oil and minimizes pores while leaving skin moisturized and nourished

• Helps retain moisture for a smooth look

• Tested for all skin types, perfect for oily

THREE THINGS TO REMEMBER

1 PORE-REFINING Optical Blurring Technology blurs the look of pores

2 MATTIFYING Colloidal clay and silk reduce shine

Apply it:

Colloidal Clay and Silk: Help to refine pores and absorb oil

Coconut Extract: Helps to plump and nourish the skin

3 SMOOTHS

Glycerin and hydrolyzed collagen capture and retain moisture for a hydrated, smoothing effect

1. Cleanse skin with Confidence In A Cleanser

2. Saturate a cotton pad with Bye Bye Pores Leave-On Solution

3. Gently sweep across your face to remove excess oil and mattify the skin. Do not rinse.

4. Apply your favorite IT Cosmetics moisturizer

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Bye Bye Pores Leave On Solution: selling soundbytes and need-to-know info

it tip

Bye Bye

it

’s perfect for the IT Girl or IT Guy who

✓ Loves the mattifying power of Bye Bye Pores Powder!

✓ Has oily skin and visible large pores!

✓ Is on the go and wants a toner that’s portable

Pair it with:

Bye Bye Pores Leave-On Solution is great for guests with combination skin as well!

It can be applied to the t-zone to reduce shine and excess oil.

Connect it:

✓ Bye Bye Pores Leave-On Solution is go-to skincare product for your guests with oily skin because it mattifies the skin, and absorbs oil while leaving it nourished and moisturized.

✓ Guests with oily skin STILL need hydration so that the skin doesn’t overproduce oil to make up for a lack of moisture.

✓ Bye Bye Pores Leave-On Solution can also be used for those guests who have combination skin. For example, does your guest have an oily t-zone?

Pores Powder

Confidence In A Gel Lotion Bye Bye Foundation Oil-Free Matte

HELLO RESULTS

BABY-SMOOTH GLYCOLIC PEEL + CARING OIL

’s your glycolic peel for everyday use!

$58

What is it:

HELLO RESULTS BABY-SMOOTH PEEL is your 1-step solution to baby smooth skin! Developed with our IT Cosmetics Advisory Board of Plastic Surgeons and Dermatologists and inspired by in-office peel procedures, our nightly solution delivers a smoother, more refined texture for even the most sensitive skin.

Hello Results Baby-Smooth Peel has been carefully crafted with both efficacy and care! Infused with Glycolic Acid for accelerating skin cell turnover and Argan & Meadowfoam Seed Oil to nourish and hydrate the skin. Clinically tested and proven to smooth skin texture while minimizing the appearance of fine lines and pores. Skin looks baby smooth in just 4 weeks!

Why it’s skin loving:

✓ Glycolic Acid: An alpha hydroxy acid known to resurface skin texture by accelerating skin cell turnover through chemical, non-physical exfoliation. In our formula, it helps to smooth out skin texture, minimizing the appearance of fine lines and pores.

✓ Botanical Oils: Argan & Meadowfoam Seed Oils act as a powerful nourishing oils to condition and lock in moisture for more comfortably hydrated skin!

THREE THINGS TO REMEMBER

1 1-STEP, EVERY DAY GLYCOLIC PEEL

Developed with Dermatologists and Plastic Surgeons to be safe, gentle and effective, for even sensitive skin to use daily.

Apply it:

2 EFFICACY + CARE

Glycolic Acid helps to accelerate skin cell turnover, smoothing out skin texture while minimizing the appearance of fine lines and pores.

Botanical Oils: Argan and Meadowfoam Seed Oil nourish and condition the skin for that comforting touch of care.

3 DELIVERS BABY SMOOTH SKIN IN 4 WEEKS!

Visible improvement on texture, fine lines and pores! 93% say skin looks smoother!

For best results, Hello Results Baby-Smooth Peel, can be added to your skincare routine at night. After cleansing your skin, begin by shaking the bottle well to thoroughly blend skin-loving ingredients. Dispense 1-2 pumps into cleansed palm and rub hands together to evenly disperse formula. Press Hello Results BabySmooth Peel into face, evenly distributing to forehead, cheeks, t-zone and neck, allowing the product to fully absorb into your skin. Be sure to avoid eye area and lips. Follow with Confidence in Your Beauty Sleep to complete your nighttime skincare routine. When using Hello Results Baby-Smooth Peel, it is important to always use a sunscreen and avoid direct sun exposure. Be sure to apply CC+ Cream with SPF 50 the morning.

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it ’s perfect for the

IT Girl or IT Guy who

✓ wants an easy 1-step solution that exfoliates and hydrates for smooth, nourished skin

Tip 1: Apply to neck and décolleté for even more benefits!

Tip 2: Be sure to use your CC+ Cream with SPF 50 the next morning.

Tip 3: Apply any excess product onto other dry areas on the body, like elbows and cuticles, for softer skin!

The CONFIDENCE CORE + HELLO RESULTS BABY-SMOOTH PEEL = Your Daily Care Routine

Connect it:

CLEANSE (AM & PM): Confidence in a Cleanser

TREAT (AM): Bye Bye Lines Serum

TREAT (PM): Hello Results Baby-Smooth Peel

HYDRATE FACE (AM): Confidence in a Cream

HYDRATE FACE (PM): Confidence in Your Beauty Sleep

HYDRATE EYES (AM & PM): Confidence in an Eye Cream

PROTECT (AM): CC+ Cream with SPF 50 or CC+ Cream Oil-Free Matte with SPF 40

it tip

Wrinkle-Reducing Daily Retinol targets the epidermis layer of the skin:

Epidermis

Dermis Hypodermis

1 SERUM-IN-CREAM FORMULA

Anti-aging benefits of a retinol serum, with the soothing hydration of a cream.

$69.00

What is it:

HELLO RESULTS DAILY RETINOL

is a one-step daily solution and doctorfavorite, even for sensitive skin. It reduces the look of wrinkles and dark spots and helps improve firmness, all while minimizing the common side effects of retinol usage.

The unique, serum-in-cream formula combines the anti-aging power of a serum with the soothing, hydrating care of a cream. It features a blend of free and encapsulated retinol, niacinamide, and vitamins B5 and E.

Why it’s Skin-Loving:

✓ Dual-Retinol Blend:

A dual-retinol blend of free and encapsulated retinol to deeply penetrate the surface layer of the skin; providing improvement in the look of fine lines, wrinkles, firmness, and elasticity.

✓ Niacinamide:

Also known as Vitamin B3, niacinamide helps to minimize the appearance of dark spots and discoloration, while promoting even-toned, radiant skin.

✓ Vitamins B5, E + Ceramides:

Vitamins that soothe and comfort the skin, while helping address the common effects of retinol usage, including redness, dryness, and flaking.

THREE THINGS TO REMEMBER

2 REDUCES DARK SPOTS AND DISCOLORATION

Niacinamide, also known as Vitamin B3, helps to minimize the appearance of dark spots and discoloration. It helps promote even-toned, radiant skin.

Apply it:

3 ANTI-AGING, CLINICAL RESULTS

Dual-Retinol Blend composed of free and encapsulated retinol, helps increase cell turnover to renew skin and improve the appearance of lines, wrinkles, firmness, and elasticity.

✓ For best results, Hello Results Wrinkle-Reducing Daily Retinol Serum-In-Cream should be added to your nightly Confidence Core skincare routine.

On clean skin, apply a pea-sized amount of Hello Results Daily Retinol in a gentle, sweeping motion with your favorite IT Brush . Using a brush encourages hygiene and adds a bit of “brush-therapy” to your nightly self-care.

Apply starting with forehead, then outer sides of the face, chin, and neck. Lastly, apply along T-zone and around the orbital bone. Complete your skincare routine with Confidence In Your Beauty Sleep, to address the top 5 signs of aging and lock in your daily dose of retinol.

Hello Results Daily Retinol is recommended to be used once daily. If preferred, it can be used during the day under your favorite Confidence moisturizer. If used during the day, CC+ Cream should also be used for sun protection, to truly start your day with Confidence!

WRINKLE-REDUCING DAILY RETINOL SERUM-IN-CREAM it combines the power of an anti-aging serum with the soothing care of a cream!

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it tip

✓ Consistent retinol usage, day or night, makes skin more sensitive to sunlight. Always apply a daily sunscreen and limit direct sun exposure. We recommend CC+ Cream with SPF 50+!

✓ Wants the benefits of using a retinol, without the irritation.

✓ Wants to incorporate a proven anti-aging product into their skincare routine.

The CONFIDENCE CORE + HELLO RESULTS DAILY RETINOL = Your Daily Care Routine

DAY NIGHT

Connect it:

Great makeup starts with great skin. Add HELLO RESULTS DAILY RETINOL to your daily CONFIDENCE CORE skincare routine:

1. CLEANSE: Confidence in a Cleanser

2. TREAT: Hello Results Daily Retinol

3. HYDRATE FACE: Confidence in a Cream (A.M.) Confidence in Your Beauty Sleep (P.M.)

CLEANSE

STEP 5: SUN PROTECTION CC+ CREAM with SPF 50+

STEP 3: HYDRATE FACE STEP 4: HYDRATE EYES STEP 4: HYDRATE EYES

Confidence In a Cream Hello Results

HYDRATE FACE

TREAT Confidence In Your Beauty Sleep

it’s perfect

for

IT Girl or IT Guy who:

✓ Wants the flexibility of using day or night.

COLOR EDUCATION SHEETS

$39.50

it ’s your only step!

Why it’s skin loving: What it is:

✓ Full Coverage foundation

✓ SPF 50+ UVA/UVB broad-spectrum physical sunscreen

✓ Brightening color corrector

✓ Hydrating anti-aging serum

✓ Poreless finish primer

✓ Dark spot concealer

✓ Moisturizing day cream

✓ Advanced anti-aging serum

• Hydrolyzed collagen, peptides, niacin and hyaluronic acid hydrate, smooth and plump the look of fine lines and wrinkles for skin that looks younger

✓ Antioxidants:

Vitamins A, B, C and E

• Diminish the look of fine lines and wrinkles, improve elasticity, brighten dull skin and reinforce the skin barrier

THREE THINGS TO REMEMBER

1 MULTITASKING replaces up to 7 skincare and makeup products in just one step

2 PROTECTION SPF 50+ physical only

Apply it:

3 COVERAGE

Full coverage, color-correcting pigments

Starting in the center of the face, use your favorite complexion brush to apply 1-2 pumps, and smooth outward over the skin.

Pair it with:

Heavenly Luxe Complexion Perfection Brush No. 7

it

’s perfect for the IT Girl or IT Guy who

✓ Wants to create beautiful skin quickly and effectively

✓ Wants a broad-spectrum sunscreen that’s physical only

✓ Wants a complexion perfector that acts like skincare and creates gorgeous skin

Connect it:

✓ Ready, set, go: Apply Bye Bye Pores over CC+ Cream for a blurred, airbrushed complexion.

it tip NEW! UP TO 16HR MAKEUP WEAR ✓ Full Coverage ✓ SPF 50+ ✓ Anti-Aging Serum

CC Cream in America* *Source: The NPD Group, Inc./US Prestige Beauty Total Measured Market, Makeup + Skincare Brand Dollar and Unit Sales, 12 months, ending November 2019.

✓ Spritz Your Skin But Better Setting Spray onto your skin after applying CC+ Cream for even more skincare benefits, and to create a look that keeps going!

Full Coverage Moisturizer ™

Never wear foundation again!

$39.50

What it is:

✓ Full coverage moisturizer powered by proprietary 3D Skin Flex Technology ™ floats over lines and wrinkles and won’t crease, cake, or crack.

✓ IT’s the ultimate problem-solver, created to cover and improve the look of skin concerns, including redness, pores, dark spots, breakouts, lines, and wrinkles—all while protecting your skin with SPF 50 broad-spectrum physical sunscreen.

✓ 7 key fermented ingredients work to increase absorption and efficacy of your skincare.

✓ Bioluminescence and diamond powder add subtle radiance without glitter or shimmer.

✓ Anti-aging hydrolyzed collagen and peptides attract moisture, boost elasticity and plump the look of fine lines, and wrinkles.

3 1 HYDRATING

Hydrolyzed collagen, peptides, caviar extract, and argan oil boost hydration in the skin

THREE THINGS TO REMEMBER: BRIGHTENING

2 SKIN-SMOOTHING

Buildable coverage diminishes the appearance of fine lines and wrinkles

Why it’s skin loving: Apply

Drops of Light Optical Blurring Technology harnesses light-mimicking, optical-blurring liquid crystals to make your skin appear instantly radiant, youthful, and flawless

it:

Pair it with:

see it. say it. sell it.

it tip

IT Brushes for ULTA

Airbrush Full Coverage

Complexion Brush #77

it’s perfect for the IT Girl or IT Guy who

✓ Wants hydrating, full coverage that feels like nothing but covers everything.

✓ Wants SPF 50 UVA/UVB broadspectrum physical sunscreen that helps protect their skin.

✓ Wants to improve the look of skin concerns such as pimples, redness.

For extra long wear, apply Bye Bye Pores under Bye Bye Foundation. IT’s your go-to for long lasting complexion perfection.

Connect it:

Bye Bye Lines Serum

✓ Want to get all set for complexion perfection? Apply Your Skin But Better Primer before applying Bye Bye Foundation, then set your look with Your Skin But Better Setting Spray!

Full Coverage Moisturizer ™

$39.50

it’s your full coverage moisturizer now in hydrating

What it is:

Proprietary 3D Skin Flex provides flexible pure color pigments that float over lines and wrinkles without creasing or cracking

Full coverage, hydrating moistruizer that delivers a matte finish!

SPF 50+ Broad Spectrum Physical Sunscreen feels like nothing but covers everything!

Covers and improves the look of skin imperfections including pimples, redness, pores, breakouts, lines and wrinkles!

Why it’s skin loving:

Moroccan Lava Clay: Mattifies and controls excess oil

Hyaluronic Acid: Hydrates by attracting moisture to skin

Roman Chamomile Extract: Soothes and hydrates skin

THREE THINGS TO REMEMBER:

2 HYDRATING

3 1 MATTIFYING Moroccan Lava Clay provides oil control for a naturally flawless finish

Hyaluronic Acid and Roman Chamomile Extract hydrate skin without adding oil

COVERAGE

Builable full-coverage moisturizer covers and improves the look of pimples, redness, pores and other skin imperfections

Apply it: Apply 1-2 pumps to clean skin using the IT Brushes

EDUCATION

see it. say it. sell it.

it’s perfect for the IT Girl or IT Guy who:

✓ Loves the look of matte, hydrated skin!

✓ Wants a foundation that feels like a moisturizer, but keeps skin matte!

✓ Has oily skin that is dehydrated

IT Tip:

Is your skin super oily? Try applying Bye Bye Pores Loose BEFORE smoothing on Bye Bye Foundation Oil-Free Matte to really lock things into place.

Pair it with:

Connect it:

✓ Want to get all set for complexion perfection? Apply Bye Bye Foundation Powder over Bye Bye Foundation Oil-Free Matte !

✓ Perfect your complexion with Bye Bye Foundation Oil-Free Matte , then apply Bye Bye Pores Bronzer anywhere the sun kisses your skin for a beautifully bronzed look.

Bye Bye Pores Bronzer

Bye Bye Foundation Powder

it’s Your Foundation For Better Skin!

$39

Why it’s skin loving: What it is:

✓ Foundation + Skincare Hybrid provides buildable, waterlight coverage, and instantly perfects the look of pores and imperfections.

✓ Hepes Acid: Gently exfoliates for a brighter-looking complexion.

✓ Hyaluronic Acid and Aloe Vera: Hydrate and smooth skin’s surface instantly.

✓ Vitamins E and B5: Moisturize skin and fight free radicals to strengthen skin barrier.

THREE THINGS TO REMEMBER

1 HYDRATING AND SMOOTHING

Hyaluronic acid and glycerin hydrate and smooth skin’s surface immediately and over time. Aloe provides a soothing effect to the skin.

2

BRIGHTENING

Immediate: micronized pearls provide a vibrancy to the skin. Over time: hepes acid gently exfoliates the skin for a brighter looking complexion.

Apply it:

3

HYBRID PIGMENTS

New hybrid pigments for brighter, more true-to-skin tones.

Amino acid coating prolongs wear AND helps to minimize oxidation!

Apply one pump using your Perfection Brush #115 motions. For added coverage, repeat process. To extend the wear of your foundation, complete your complexion look with

it’s perfect for the IT Girl or IT Guy who:

✓ Is a skincare lover that wants to improve tone and texture

✓ Wants a natural, weightless & medium coverage foundation

✓ Wants all-day hydration and wear

see it. say it. sell it.

it tip

Not sure how to identify your undertone? Use the chart below as a guide to finding the correct undertone:

You're Warm IF

You tan easily Gold jewelry complements your skin best the veins on your wrists look green

You're Cool IF

You burn easily Silver jewelry complements your skin best the veins on your wrists look blue

You're Neutral IF

You tan but sometimes burn Gold & Silver jewelry complements your skin best the veins on your wrists look green/blue

Pair it with:

IT Brushes For Ulta Airbrush Complexion Perfection Brush #115

Your Skin But Better Setting Spray

Connect it:

Start with Confidence In A Cream. It hydrates, protects and plumps your skin!

Next, use the IT Brushes for Ulta Airbrush Complexion Perfection Brush #115 to smooth Your Skin But Better Foundation onto your skin!

Finish off your look with Your Skin But Better Setting Spray+ for even more skincare benefits, and to lock your look in place all day!

1

Why it’s skin loving: What it is:

Deeply hydrates and restores moisture to your skin

Help protect your skin and reduce the look of signs of aging

THREE THINGS TO REMEMBER

2

Peptides, vitamins, antioxidants, hydrolyzed collagen & hyaluronic acid

STEP 1

STEP 2

3

Conceals look of imperfections!

the shade group:

Fair/Light Medium

Tan/Rich Deep

STEP 3

, select a shade that is one shade lighter than their skin tone.

as a guide to finding the correct undertone:

You tan easily Gold jewelry complements your skin best the veins on your wrists look green

You burn easily Silver jewelry complements your skin best the veins on your wrists look blue

You tan but sometimes burn Gold & Silver jewelry complements your skin best the veins on your wrists look green/blue

on the face, select a shade that is the exact color of their skin. a tiny amount with your fingers

it onto the skin using your favorite concealer brush

with Bye Bye Pores

see it. say it. sell it.

Pair it with:

the look of dark circles, redness, hyperpigmentation, age spots and discoloration

with anti-aging and skincare benefits

complexion perfector

Connect it:

Apply before applying to prep and hydrate the under eye area.

pairs perfectly with Use it over top of your concealer, and you’re all set!

ITBFU Airbrush Dual-Ended Flawless Complexion Brush #132

Heavenly Luxe Complexion Perfection Brush #7

Heavenly Luxe Dual Airbrush Concealer Brush #2

Also available in Illumination

1 TALC-FREE Never creases/cracks, real silk

Apply it:

PORELESS FINISH AIRBRUSH POWDER

LOOSE $29 • PRESSED AND ILLUMINATION $30 it makes the look of your pores disappear!

What it is:

✓ Best-selling, award-winning powder

✓ Bye Bye Pores Optical Blurring Technology blurs imperfections for a flawless-looking finish

✓ Universal Translucent shade for all skin tones

Why it’s skin loving:

✓ Hydrolyzed collagen and peptides

✓ Hydrates and reduces the appearance of fine lines

✓ Real Silk

✓ Erases the look of pores

THREE THINGS TO REMEMBER

2 TRANSLUCENT Suits any skin tone!

3 OPTICAL BLURRING TECHNOLOGY

Silk infused powder blurs the look of pores, fine lines, wrinkles and unevn texture

Use your favorite powder brush (we love the Heavenly Luxe Wand Ball Powder Brush No. 8, ITBFU Airbrush Powder Wand Brush No. 108 or Heavenly Skin Bye Bye Pores Brush No, 701) to apply a light dusting all over the face OR press the brush onto the skin and roll it for a flawless application.

Pair it with:

it. say it. sell it.

it tip it ’s perfect for the IT Girl or IT Guy who

✓ Wants to blur the look of pores and skin imperfections

✓ Wants a powder that goes on completely clear

✓ Wants to diminish the appearance of oily skin

Got oily skin? Try applying Bye Bye Pores BEFORE and after you apply CC+ Cream. Using this technique will help you maximize oil control and create a flawless finish that’s locked into place.

Connect it:

Use a fluffy brush like the Heavenly Luxe Wand Ball Powder Brush No. 8 to create complexion perfection with Bye Bye Pores.

Bye Bye Pores pairs perfectly with Bye Bye Under Eye! Use it over top of your concealer, and you’re all set!

IT Brushes for ULTA Airbrush Powder Wand Brush No. 108

Heavenly Luxe Wand Ball Powder Brush No. 8

Heavenly Luxe Bye Bye Pores Powder Brush No. 701

it's your brows but better!

24

What is it:

and now your best-selling, award-winning brow pencil comes in four universal shades to match every hair color

that mimics the look of real hair and adheres to skin for brows that last

that fills in and grooms thin, sparse, and unruly brows quickly and easily

Why it’s Skin-Loving:

✓ Biotin:

• A brow-loving B vitamin that promotes stronger, healthier-looking hair

✓ Saw Palmetto:

• A skin-conditioning plant extract known to help hair look stronger

✓ Vitamins A, B5, C and E:

• Antioxidants known to condition hair and skin

THREE THINGS TO REMEMBER

1 UNIVERSAL SHADE RANGE

Diverse range of shades matches all hair colors; pressure-based application

Apply it:

✓ Brow Power is pressure-based, so the harder you press, the deeper your color! It also works to completely cover gray brow hairs.

✓ If your eyebrow color is on the lighter side of your shade family, try applying your favorite shade of Brow Power using softer strokes. For deeper hair shades, use more pressure to apply Brow Power.

✓ To finish, lightly brush through brows with the built-in spooley brush for a natural, polished look. For added volume and definition, apply Brow Power Filler on top.

2 LONG WEARING Budge-proof formula

3 GIVES BACK Look Good Feel Better® one for one donation program

To create perfect brows, follow these guidelines:

• Your brow should start directly in line with the edge of your nose

• Your brow should end in line with the corner of your nose and the outer corner of your eye.

• Your brow arch should be in line with the outer edge of your iris!

NOW AVAILABLE IN 4 SHADES

Universal Taupe Universal Blonde Universal Auburn Unibersal Dark Brunette

Pair it with:

see it. say it. sell it.

it’s perfect for the IT Girl or IT Guy who

✓ Wants an easy to use brow pencil that looks like real hair and is long-wearing

✓ Wants a brow pencil that precisely matches their hair color

✓ Wants to give back! For every Brow Power that’s purchased, we donate one to Look Good, Feel Better®, an organization that helps women fight the appearance related side effects of cancer

it tip

Create the perfect brow wardrobe with your favorite shades of Brow Power and Brow Power Filler.

Use Brow Power on its own to create polished brows that are locked into place.

Then, smooth waterproof Brow Power Filler on top for brows that look naturally full.

Connect it:

✓ For an easy, eye-catching look, brighten and perfect the eye area with

Next, amp up your lashes with Frame your look by perfecting your brows with Brow Power, then add a touch of volume with

's your brows but fuller!

What is it:

A waterproof and transfer-proof brow gel with hair-like fibers creating the look of visibly fuller brows. Designed to fill, tint, shape, t ame, and set.

Why it’s Skin-Loving:

Biotin:

• Strengthens brow hair

Green tea:

• Provides protection against free radicals

Lecithin:

• Nourishes and hydrates

Hair-like Fibers:

• Visibly add volume to brows

1

THREE THINGS TO REMEMBER

Micro-flocked brush tip fills in brows. Molded bristles tint, shape, and set.

Apply it:

Brow Power Filler can be used alone or with your favorite IT Cosmetics brow pencil for W aterproof, all-day wear.

Use the micro-flocked tip to fill in where needed, by tapping and smoothing through brows.

Use the molded bristles to comb through the shape of your natural brow.

2

Hair-like fibers, in 4 naturallooking colors, adhere to brow hair and skin.

3 16 hour all-day wear.

: U niver sal Taupe, Universal Blonde, Universal Auburn, & Universal Dark Brunette.

Pair it with:

it. say it. sell it.

✓ Wants a brush on brow that never looks fake or overdone

✓ Wants more volume to their brows

✓ a brow product in their perfect shade

Universal Taupe Universal Blonde Universal Auburn Unibersal Dark Brunette

it tip Brow

Power Micro

Connect it:

boosts volume and fullness in your brows. Pair it with your favorite pencil for the perfect brow wardrobe.

1.

a. Pair with Brow Power Original in your favorite shade to create the look of symmetry.

Spar se Brows?

a.Pair with Brow Power Micro to create the look of natural brow hairs, volumize, and add definition.

a.Pair with Brow Power Full to fill in visible gaps.

a.Brow Power Filler is all you need!

*Brow Power Filler also e ortlessly conceals grays!

Brow Power

Shapeless Brows?

2.

3. 4.

it transforms your lashes! Elastic Stretch Volumizing Mascara

it is and does:

A game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat

It has a lash-changing power brush for maximum reach, lift, separation and curl

✓ It contains a super black pigment plus collagen, biotin and peptides to condition lashes as you coat

Why it’s Lash-Loving:

✓ Biotin:

• A brow-loving B vitamin that promotes stronger, healthier-looking hair

✓ Hydrolyzed Collagen:

• Gives lashes a more volumized appearance

✓ Elastic Stretch Technology and lash-lifting polymers:

• Take lashes to new heights!

THREE THINGS TO REMEMBER

1 POWER BRUSH

This brush is designed to make sure every lash is coated in Superhero’s pure black pigment. The bristles are cut to different lengths so they are able to grab every lash, no matter where it is in the growth cycle

Apply it:

We have a really cool way of applying Superhero Mascara. It’s important that you share this with your customers so they fall in love with Superhero. This technique maximizes each lash with the Elastic Stretch Technology. Think about how you blow dry your hair. You go against the growth pattern to get the most volume, right? So, we replicate the same technique when we apply Superhero.

2 ELASTIC STRETCH

The Elastic Stretch formula fully coats every single lash with a special, elastic polymer giving the look of longer fuller lashes!

3 BUILDABLE

One coat of Superhero increases the volume of your lashes by 5 times! And if that’s still not enough, you can add additional coats for even more volume

Roll the brush under the lashes, then pull the brush horizontally and then down, like a wave crashing. This creates amazing volume!

Pair it with:

see it. say it. sell

Tightline Waterproof

3-in-1 Primer Eyeliner Mascara

it’s perfect for the IT Girl or IT Guy who

✓ Wants dramatic volume and length

✓ Wants the appearance of a fuller lash line

✓ Wants a super buildable formula

Power Filler.

Superhero No-Tug Gel Eyeliner

Brow Power Filler

✓ To add dimension and definition to your eyes, sketch your favorite shade of Superhero No-Tug Gel Eyeliner all over your lids, and buff it out with the Superhero

4-in-1 Eye-Transforming Super Shadow and Liner Brush. Then, coat your lashes with Superhero Mascara.

IT Statement: it’s your ultimate lash blowout!

What it is:

ü Lash-loving mascara developed in collaboration with Drybar that provides eye-popping lift and feathery big volume

ü Powered by Lash Maximizing Technology, this microsphere brush enhances lashes by separating and defining

ü Developed with expert Drybar’s blowout brush technology!

ü Clinically proven to keep lashes voluminous all day!

Why it’s lash-loving:

MicroPlumpingMinerals: Boostlashes,providing blowoutvolume

Soy Protein: Nourishes and conditions lashes

Biotin: Promotesstrongerlashes

Apply it:

1. Want to create a fresh blowout effect for your lashes?! Start at the base of your eyelashes, then wiggle and sweep Lash Blowout up and through to the tips.

2. Buckle up for blowout volume, blowout lift and blowout drama!

Three Things to Remember:

1. Lash Maximizing Technology

• Microsphere brush grips lashes for eye popping definition

2. Lash-loving

• Biotin and soy protein help strengthen and condition lash fibers for thicker looking lashes

3. Volumizing

• Adds length and lift

see it. say it. sell it.

Lash Blowout: selling soundbytes and need-to-know info

it’s perfect for the IT Girl or IT Guy who:

ü Has sparse lashes and wants to give them a boost!

ü Wants a mascara that makes eyes look more awake!

ü Wants a fresh-out-of-the-salon lash look!

ü Loves a mascara that looks voluminous all day long!

Partner it with:

Connect it:

• Let your customers know that Lash Blowout not only adds blowout volume, it also contains biotin which conditions and strengthens the lashes. Ask them what they’re using to take care of their under-eye area –then introduce them to Confidence In An Eye Cream!

• Create an IT Cosmetics mascara wardrobe for your customers by sending them home with Tightline, Superhero AND Lash Blowout. This collection provides a lash for every occasion!

• Want to create a quick look that commands attention? Sketch No-Tug in Black along the upper and lower lash line, and the waterline. Smoke the color out with your favorite IT Cosmetics eye brush, then apply a generous coating of Lash Blowout to upper and lower lashes.

Tightline 3-in-1 Black Primer –Eyeliner - Mascara

it tip:

No-Tug Waterproof Anti-Aging Gel Eyeliner

Apply Tightline to lashes before Lash Blowout, focusing on the root of the lash to pump up the volume and give the look of lift. Give your lashes that extra root boost!

Create the look of lift around the eye area by using Bye Bye Under Eye a shade or two lighter than your skin tone right under the brow, and in the inner corner of your eye. Then swipe on Lash Blowout and go!

HELLO LASHES +

Volumizing Mascara + Lash Care Serum

it amplifies and cares for your lashes

What it is and what it does:

✓ A lash-loving mascara that allows you to say hello to volumized lashes instantly and soft, cared for-lashes after removal.

✓ It wraps lashes in natural volume with care, and is easily removed with warm water.

Why it’s Lash-Loving:

✓ Biotin: known to strengthen hair

✓ Argan Oil: known to moisturize and nourish

✓ Jojoba Oil: rich in vitamins and minerals

THREE THINGS TO REMEMBER

1 360 DEGREE WRAPPING BRUSH

Lash wrapping technology catches each lash for added definition and volume; ball tip creates vertical lift

2 ULTRA-GENTLE REMOVAL

Formula comes off with warm water, with less tugging and less lash loss

Apply it:

Start at the base of the lashes and wiggle upwards for the look of definition and volume. Next, hold the wand vertically, pushing upwards to separate the lashes, and to add lift. Then, use the ball tip to coat the bottom lash line.

3 LASH CARE SERUM

Biotin, argan and jojoba oil wrap lashes in care, helping them look better instantly and over time

Pair it with:

see it. say it. sell it.

it tip

it’s perfect for the IT Girl or IT Guy who

✓ Wants the appearance of instantly volumized and defined lashes

✓ Wants a mascara that is easy and gentle to remove

✓ Wants soft, cared for lashes

Going from work to the gym? Hello Lashes won’t budge during your workout because it’s sweatresistant. And it’s easily removed with warm water in the shower, post-workout.

Tightline Mascara

Bye Bye Under Eye

High-Impact Smudge-Proof Gel Eyeliner Pencil EDUCATION

$22

it ’s eye-opening!

What it is:

✓ New and improved formula

✓ Clinically shown waterproof, even after 12 hours of wear

✓ Super saturated smooth-glide color

✓ Easy to sharpen

1 GLIDES

No-Tug Technology provides a smooth-glide application of saturated color

THREE THINGS TO REMEMBER

2 LONG-LASTING

Clinically shown waterproof, even after 12 hours of wear

3 MULTITASKING

Versatile pencil can be used to line the upper or lower lash line or sketched all over the lid and buffed out like an eyeshadow!

Apply it:

Gently lift the eyelid to expose upper lash line, making sure to apply the liner only to the base of the lashes.

Gently press and wiggle the eyeliner onto the base of the upper lash line, using short strokes back and forth.

Draw the line out until you reach the end of the lash line, making sure it ends at the edge. Don’t worry about perfection as you can always smudge it out with IT Brushes For Ulta Love Beauty Fully Eye Smudger Brush #221 by sweeping it back and forth over the line.

To create a more dramatic eye look, press the liner into the outside corner of the lower lash line, making sure to apply to the base of the lashes only, and glide it along the lash line, ending at the center. Then smudge it with the #221 Brush

EDUCATION

see it. say it. sell it.

it ’s perfect for the IT Girl or IT Guy who

✓ Wants an easy to use eye pencil that keeps on keeping on!

✓ Loves multitasking color products

✓ Needs lots of color options!

it tip

Create a fresh spring look with a vivid shade of Superhero No-Tug Gel Liner. Grab Mystic Emerald or Cosmic Copper, and sketch the pencil all over your eyelid, building the intensity up to your desired level.

Then, use the fluffy end of a dual-ended brush like the Heavenly Luxe No-Tug Dual Eyeshadow Brush #5 or the Heavenly Luxe Dual Airbrush Concealer Brush #2 and buff the color all over the lid until it’s softly smoky. Apply a smoky line at the base of the lower lash line and use the other end of either brush to smudge the color out. Coat your lashes with Superhero Mascara and you’re good to go!

Pair it with:

HL No-Tug Dual Eyeshadow Brush #5

ITBFU Love Beauty Fully Eye Smudger Brush #221

Connect it:

✓ Perfect the under-eye area with Bye Bye Under Eye using Superhero No-Tug Gel Liner to define your lash line.

✓ Looking for a lash and liner combo that’s eye-popping? Create your own super duo by amping up your eye look with Superhero No-Tug Gel Liner and Superhero Mascara!

HL Dual Airbrush Concealer Brush #2

24 it’s your single swipe super shadow!

What it is and what it does:

✓ Super-blendable eye shadow stick that applies and blends in a flash.

✓ Buildable formula that goes from sheer to POW with ease.

✓ Built in primer that provides up to 16 hours of crease-free wear.

✓ Available in 12 matte and pearl super shades!

Why it’s Skin-Loving:

✓ Tri-peptide complex: known to activate skin cells – for a m ore youthful-looking eye area

✓ Hydrolyzed collagen: known to hydrate and strengthen skin

✓ Caffeine: known to soothe and depuff

THREE THINGS TO REMEMBER

1 ONE SWIPE COLOR

Super-smooth gliding for no tugging in your delicate eye area AND a super-buildable formula that goes from sheer to POW!

2 LONG WEAR

Waterproof, creaseless, transferproof and up to 16 hours of wear.

Apply it:

Apply Superhero No-Tug Shadow Stick all over the lid using windshield wiper motions. Apply 1-3 coats depending on the intensity of color you’re looking for. Then, blend out at the crease using the HEAVENLY LUXE Tapered All-Over Shadow Brush #27 for a diffused application. Make sure to work fast, as the shadow sticks dry quickly.

3 SKIN-LOVING

Tri-Peptide Complex stimulates skin cell activation, Hydrolyzed Collagen hydrates and strengthens and Caffeine soothes and de-puffs.

Pair it with:

see it. say it. sell it.

it tip

it’s perfect for the IT Girl or IT Guy who

✓ Wants a quick and easy, one swipe solution for more youthful looking eyes

✓ Wants brighter, more awake-looking eyes

✓ Wants an easy-toapply eyeshadow that won’t crease or tug on the eye area

Superhero No-Tug Shadow Sticks are perfect to apply as a smokey liner! Apply to the upper lash line and gently buff out the liner using the HEAVENLY LUXE Tapered AllOver Shadow Brush #27. It’s the perfect look for any night out!

Superhero Liner

Superhero Mascara Superhero No-Tug Gel Liner

Heavenly Luxe Tapered All-Over Shadow Brush #27

Connect it:

✓ Su perhero No-Tug Shadow Sticks can be used as a lid primer for any formulation of eyeshadow! Choose a matte shade that’s close to your skin tone or a pearl shade for an extra POP!

✓ C onfidently achieve a youthfullooking eye area by starting your eye makeup application with Confidence in an Eye Cream, it can be applied 360° around the eye – including the eyelid! Once absorbed, you can create your eye look with Superhero No-Tug Shadow Sticks.

MATTE PEARL

Bare & Brave

Fearless Umber Tenacious Tawny Tough Tan Courageous Cream

Transformative Taupe Gallant Gold Silk Armour Passionate Pearl Epic Amethyst Super Slate Bionic Bronze

$24

Embrace Your Pout!

What it is:

High impact color and skin-loving care infusion in one swipe

✓ Pigment-transforming payoff – 14 shades in TWO finishes (matte and cream) that complement all skin tones

✓ Effortless application with cushion tip that does the work for you by hugging the curves of your lips

✓ Invigorating mint scent provides a refreshing and cooling sensation that engages the senses

Why it’s skin loving:

Collagen: Helps to provide the look of smoothness

Shea Butter and Vitamin E: Provide longlasting hydration that blurs the look of lip lines

THREE THINGS TO REMEMBER:

1. LIP-LOVING

Shea Butter, Vitamin E, and Collagen provide lasting hydration that blurs the looks of lip lines

2. HIGH IMPACT COLOR

Richly pigmented shades allow you to add gorgeous color quickly and easily

3.

UNIVERSALLY FLATTERING Expertly created 14 shade range complements all skin tones

Apply it: Smooth onto lips with your favorite lip brush OR straight from the tube for gorgeous color and luxuriously, hydrating texture

14 universally flattering shades

Like a Dream

Gaze

Marvelous

Lights Out

Wistful

Serene

Pair it with:

see it. say it. sell it.

Pillow Lips: selling soundbytes and need-to-know info

it’s perfect for the IT Girl or IT Guy who:

✓ Loves lipstick!

✓ Wants color-infused skincare!

✓ Needs texture options when it comes to lipsticks!

✓ Wants a matte lipstick that’s not drying!

IT Tip:

Create your most powerful pout by wearing Stellar or Fanciful!

Perfect and set your lip look by applying Bye Bye Under Eye around the lips, followed by Bye Bye Pores, then apply Pillow Lips.

Connect it:

✓ Flawless skin and fabulous lips make a perfect pair! Perfect the skin with CC+ Cream SPF 50+ Illumination, and Bye Bye Pores Illumination, then smooth on your favorite Matte shade of Pillow Lips for an eye-catching look

✓ Pillow Lips drenches your lips with long-lasting hydration. Make sure your skin is properly hydrated withConfidence In A Gel Lotion…remember— it’s 3 days of hydration in one step!

Confidence In A Gel Lotion

CC+ Cream SPF 50+ Illumination

PILL OW LI PS

revitalize your lips with it !

$24

Why it’s skin-loving: What it is:

✓ A 5-in-1, high-shine, tinted gloss that provides instant hydration, skin-loving moisture, ultimate shine, and color! Plus, it’s never sticky or tacky.

✓ Collagen:

• Helps to provide the look of smoothness

✓ Hyaluronic Acid:

• Locks in moisture

✓ Tri-Oil Complex:

• Composed of sesame oil, peppermint oil, and jojoba oil to nourish the lips

THREE THINGS TO REMEMBER

1 5-IN-1 FORMULA

1. Up to 4 HRS of hydration

2. Instant Shine

3. Flush of Color

4. No Feathering

5. Look of Revitalized Lips

2 HYDRATION

Collagen, hyaluronic acid, Tri-Oil Complex provide 4 hours of hydration with every application.

3 HIGH SHINE SERUM

One click is all you need – upon contact with lips, turns from a solid to a serum.

Apply

it:

A click a day keeps the dryness away! Upon contact with your lips, turns from a solid to a serum. Wear alone or on top of the matching Pillow Lips Lipstick.

✓ Loves a high-shine gloss that’s never sticky or tacky

✓ Wants a lip color with significant color payoff that isn’t drying

✓ Looking for extreme hydration without a greasy texture

it ’s perfect for the IT Girl or IT Guy who

see it. say it. sell it.

it tip

Apply a darker color Pillow Lips Solid Serum, like Gaze, all over your lips while concentrating a lighter color, like Marvelous, in the center of the lips for a natural ombré effect.

Pair it with:

Connect it:

To compliment your perfect pout, let’s perfect the skin with Your Skin But Better Foundation + Skincare! Apply all over with your Heavenly Luxe Flat Top Buffing Brush #6 and set with Bye Bye Pores for a naturally beautiful look!

Apply over top of your favorite Pillow Lips Lipstick in the complementing shade for added color and a high-shine finish!

YSBB Foundation + Skincare

Pillow Lips Lipstick

What it is:

✓ Hydrating, oil-free, refreshing primer that makes the look of your makeup last longer!

✓ Works to refine the look of pores with continued use

✓ Delivers a more even feel to skin’s surface for a smooth makeup application that lasts

✓ All Day Grip Technology works to extend the look of your makeup to last all day!

1 HYDRATING

Glycerin helps to retain moisture in the skin

Why it’s Skin-Loving:

✓ Glycerin:

• Moisturizes and helps retain hydration in the skin

✓ Bark Extract:

• Provides antioxidant protection

✓ Ginger Root Extract:

• Soothes skin

THREE THINGS TO REMEMBER

2 LONG-WEARING

All-Day Grip Technology helps to lock the look of your makeup into place

3 OIL-FREE Delivers hydration to the skin without a heavy or greasy feel

Apply it:

1. Cleanse and moisturize skin

2. Dispense a small amount of Your Skin But Better Primer+ onto the IT Brushes for ULTA Airbrush OMG! Foundation Brush #106

3. Smooth onto skin

4. Let primer dry for a few moments

5. Buff on your favorite CC+ Cream for complexion perfection

see it. say it. sell it.

Your Skin But Better Primer: selling soundbytes and need-to-know info

it tip

it’s perfect for the IT Girl or IT Guy who

✓ Wants a primer that’s hydrating AND oil-free!

✓ Wants to create smooth, flawless “Insta-ready” skin!

✓ Wants to reduce the look of pores

✓ Wants complexion perfection that lasts all day long!

Pair it with:

For a sheer application of CC+ Cream, apply Your Skin But Better Primer+ and buff on CC+ Cream immediately after.

For a full coverage look, wait a few moments after applying Your Skin But Better Primer+ and stipple on CC+ Cream.

Connect it:

• Your Skin But Better Primer+ is a must-have for IT Girls and IT Guys who love CC+ Cream and Bye Bye Foundation because it hydrates the skin while creating a smooth finish!

• CC+ Cream Illumination fans will be starry-eyed over Your Skin But Better Primer+ because it leaves a refreshing feeling on the skin and creates a gorgeous,dewy finish.

• Bye Bye Foundation Oil Free lovers will love Your Skin But Better Primer+ because it’s oil-free, and diminishes the appearance of pores!

ITBFU Airbrush OMG! Foundation Brush #106

Bye Bye Foundation Oil Free Matte CC+ Cream Original

16HR

Makeup Extending Spray + Soothing Hydration Mist

$28

Love Your Skin. Lock Your Makeup.

What it is:

✓ Wear-boosting, skin-loving spritz that preps skin for makeup application!

✓ Sets makeup for up to 16 hours

✓ Revitalizes and hydrates skin mid-day

✓ Super Staying Power Technology helps to ensure strong, yet flexible, all-day holding power!

Why it’s skin loving:

Aloe Vera: Soothes skin and replenishes moisture levels

Coconut Water: Moisturizes without adding excess oil, while soothing skin

Hyaluronic Acid: Replenishes skin by hydrating and smoothing skin’s surface immediately and over time

1 MAKEUP EXTENDING

Delivers 16-hour makeup hold, preventing makeup melt and fade, while controlling oil and shine

THREE THINGS TO REMEMBER:

THREE THINGS TO REMEMBER

2 MOISTURIZING

Hyaluronic acid replenishes skin by hydrating and smoothing skin’s surface immediately and over time

3 OIL-FREE

Coconut water provides moisture without adding oil

Spritz this ultra-fine mist in a cross pattern after applying foundation and say goodbye

Pair it with:

see it. say it. sell it.

it’s perfect for the IT Girl or IT Guy who:

✓ Wants their complexion perfection to keep on keeping on!

✓ Is looking for the holy grail of setting sprays!

✓ Wants the perfect balance of makeup and skincare benefits!

IT Tip: Your Skin But Better Setting

Spray is perfectly portable! Tuck it into your bag and use throughout the day for a quick and easy skincare pick-me-up.

For more intensity with your favorite highlighters or eyeshadows, spritz your brush with Your Skin But Better Setting Spray before applying the product.

Be sure to let your mascara to dry fully before spraying, so that you don’t experience any smudging.

Connect it:

✓ CC+ Cream SPF 50+ and Your Skin But Better Setting Spray make a perfect pairing! After perfecting your skin with CC+ Cream, finish the look with a refreshing application of Your Skin But Better Setting Spray for even more staying power with skincare benefits!

✓ Practice skincare self-care by smoothing Confidence In a Cream onto your skin followed by Your Skin But Better Setting Spray!

IT’s YOUR SKIN LAB

SKINCARE INGREDIENT Glossary

peptides – strings of amino acids, essential building blocks of skin; can help the appearance of younger, firmer looking skin

antioxidants – protect the skin’s surface from environmental damage (“free radicals”)

ceramides - naturally occurring lipids that retain moisture and help reinforce the skin barrier

colloidal oatmeal – created by grinding oat grains into fine powder; binds to skin to form a protective barrier, holding in moisture & easing inflammation

glycolic acid – an alpha hydroxy acid; breaks down outer layer of dead skin cells without manual exfoliation, speeding up cell turnover

hyaluronic acid – helps to bind water to collagen, so skin can appear plumper & more hydrated

niacinamide – “aka vitamin b3”; works in skin to help minimize pores, even skin tone & soften lines & wrinkles

retinol – made from vitamin a; a type of retinoid that’s gentler, yet highly effective – helps to reduce the appearance of wrinkles, dark spots & other signs of aging

vitamin b5 – helps to restore skin’s natural hydration balance through absorbing moisture from the air; helps to repair damaged skin tissue

vitamin c – a powerful antioxidant; helps to promote collagen production, inhibit melanin production, even skin tone & enhance radiance

• ethyl vitamin c – vitamin c derivative, both water & oil soluble; has rapid absorbency & pairs well with other ingredients

vitamin e – a powerful antioxidant; helps to nourish, reduce inflammation & protect

OUR SKINCARE POSITIONING

Who is IT for?

Those who would consider cosmetic procedures but aren’t quite ready yet.

Who is IT for?

“Skintellectuals” searching for practicality & speed of action.

Who is IT for?

Transversal; good for any age group or skin type.

OUR SKINCARE RECIPE

Making skincare easy & accessible to all, with multi-use & multi-benefit products.

Better skin through science-proven, plastic surgeon & dermatologist developed formulas that help rebuild & protect the skin.

Products as enjoyable to use as they are to deliver results –you’ll want to use them every day.

TREATMENT STEPS – The Patch Test

HOW TO PATCH TEST :

PATCH TESTING FOR SKIN

TOLERANCE

Before using one or more active ingredient products, you may want to consider conducting a patch test.

1. Use the inside of forearm, just below the wrist.

2. Dispense 1 drop of product(s ) .

3. Gently massage into skin .

4. Be mindful of any sensitivities. This may take a minute or two .

BYE BYE PORES

CONCENTRATED DERMA SERUM

GLYCOLIC ACID OR RETINOL?

 IMPROVING LOOK OF ENLARGED PORES

 MINIMIZING EXCESS OIL

BUILD UP IN T-ZONE

10% GLYCOLIC ACID

HYALURONIC ACID

QUICK-ABSORBING SERUM

1 WEEK

TREATMENT STEP

EVERY NIGHT

IT’s PERFECT FOR

ACTIVE INGREDIENTS

TEXTURE

HELLO RESULTS

BABY-SMOOTH GLYCOLIC PEEL + CARING OIL

HELLO RESULTS WRINKLE-REDUCING SERUM-IN-CREAM

 IMPROVING OVERALL SKIN TEXTURE

 MINIMIZING APPEARANCE OF FINE LINES & PORES

GLYCOLIC ACID, ARGAN OIL & MEADOWFOAM SEED OIL

LIGHTWEIGHT LIQUID (PEEL + OIL)

RESULTS IN USAGE

4 WEEKS

TREATMENT STEP EVERY NIGHT

IT’s PERFECT FOR

ACTIVE INGREDIENTS

TEXTURE

 IMPROVING FEELING OF FIRMNESS & ELASTICITY

 MINIMIZING APPEARANCE OF WRINKLES & DARK SPOTS

DUAL RETINOL BLEND, NIACINAMIDE, VITAMINS B5 & E

SERUM-IN-CREAM

RESULTS IN

12 WEEKS

USAGE

These products were not developed to be used together because they target different skin concerns. When using any of these products, it’s recommended to use sun protection daily.

TREATMENT STEP MORNING OR NIGHT

TREATMENT STEPS - How to Layer

For efficacious layering:

o always layer from thinnest to thickest

o allow each product time to fully absorb

 brushing teeth or tweezing brows are good things to do during “absorption -time”

o ALWAYS layer SPF as the last step in your skincare routine (unless included in foundation)

SKIN GOALS

You’re probably wondering how to recommend CUSTOM CARE

ROUTINES to your different types of customers:

 those who have any / all of our active ingredient products

 can they be used together?

 do they need HELLO RESULTS BABY-SMOOTH PEEL & how does it fit in?  those who are new to our brand or skincare

 what other active ingredients are they using?

 did I meet their need first?

 those who are purchasing foundation / complexion products

 what skincare are they currently using?

 are they happy with how their foundation looks?

Using the Rx PAD to determine SKIN GOALS & CUSTOM CARE

ROUTINES is the most effective way to add our active ingredient products to their basket!

SKIN + COMPLEXION GOALS

HYDRATED SKIN IS OUR “UNIVERSAL”

SKIN GOAL

 Hydrated skin looks & feels healthier

 Skin has the hydration it needs to flush away toxins & carry nutrients to cells

SMOOTH SKIN IS OUR “UNIVERSAL”

COMPLEXION GOAL

 Smooth skin looks & feels healthier

 Makeup application is easier

 Makeup looks better & wears longer

SKIN GOAL: CLEAR & BALANCED SKIN

SKIN GOAL: BRIGHT & RADIANT SKIN

SKIN GOAL: YOUTHFUL LOOKING SKIN

ACTIVE INGREDIENT TREATMENT BEST PRACTICES

 DO USE SUN PROTECTION DAILY!

 DON’T USE GLYCOLIC ACID WITH: RETINOL, VITAMIN C, NICINAMIDE

 DO APPLY TO NECK & DÉCOLLETÉ

 DON’T USE RETINOL WITH:

 DO APPLY HYDRATION BOOSTERS

AHAs/BHAs (GLYCOLIC ACID, LACTIC ACID, SALICYLIC ACID),

BENZOYL PEROXIDE, VITAMIN C

UPDATED: SKINCARE SELLING & TRAINING CARD front

back

IT’s YOUR COLOR LAB

THE TAKE 5 SELLING METHOD

CONTINUE WITH WHAT THEY WANT COMPLEXION

SEAL THE DEAL WITH SKINCARE

MEET THEIR NEED

BLOW THEIR MINDS WITH BROWS

MOTIVATE WITH MASCARA

FOUNDATION COMPARISON

YOUR SKIN BUT BETTER

YOUR SKIN BUT BETTER FOUNDATION + SKINCARE

7 KEY FERMENTED INGREDIENTS, SKIN FLEX TECHNOLOGY, BIOLUMINESENCE, & DIAMOND POWDER

COLLAGEN, PEPTIDES, NIACIN, HYALURONIC ACID, & ANTIOXIDANTS

HYALURONIC ACID, ALOE, HEPES ACID, VITAMINS E & B5

FOUNDATION COMPARISON

CC+ Cream

 IT’s Perfect for Someone Who:

 Wants to create beautiful skin quickly and effectively

 Wants a broad-spectrum sunscreen that’s physical only

 Wants a complexion perfector that acts like skincare and creates gorgeous skin

 Wants a color-correcting makeup for redness &/or discoloration

Bye Bye Foundation

 IT’s Perfect for Someone Who:

 Wants hydrating, full coverage that feels like nothing but covers everything

 Wants a broad-spectrum sunscreen that’s physical only

 Wants to improve the look of skin concerns such as pimples, pores, lines, & wrinkles

Your Skin But Better Foundation + Skincare

 IT’s Perfect for Someone Who:

 Is a skincare lover that wants to improve tone and texture

 Wants a natural, weightless & medium & buildable coverage foundation

 Wants all-day hydration and wear

SHADE FINDER - FOUNDATION

Know your shade of CC+ Cream or Bye Bye Foundation?

Find your match in Your Skin But Better Foundation!

SHADE FINDER - CONCEALER

Bye Bye

Under Eye & Your Skin

But Better Foundation + Skincare make a perfect pair!

Find your match here!

COMPLEXION: FIND YOUR SHADE FAMILY

 Many people can easily identify their shade family, but you may find some who aren’t sure or whether their choice is correct. Here’s how you can help:

o Narrow choice to 2 shade families

DEEP RICH TAN

o Swatch both (if able) on the inside of their wrist & point out which one looks closest to their skin

• No-Touch environment? – hold bottle or tube close to the inside of wrist

o You may be able to just look at someone & know their shade family – but showing them the “why” will help ensure confidence in you as the expert & in the foundation they purchase

MEDIUM LIGHT FAIR

 Now that you’ve determined undertone & shade family, you’re ready to match them in their perfect foundation shade!

COMPLEXION: FOUNDATION TIPS & TRICKS

Choosing a Shade:

 Identify your undertone - Cool, Warm, Neutral

 Find your shade family - Fair, Light, Medium, Tan, Rich, Deep

 Choose 2-3 shades to try in your undertone/shade family

Where to Apply:

 Start in the center of the face, where more coverage is typically needed, and work outward

Brush Techniques:

 Choosing a brush:

o Longer, fluffier hairs for light to medium coverage

o Shorter, densely packed hairs for fuller coverage

 Use small, circular motions for smooth, even application

 Stipple (bouncing motion) over areas of concern for more coverage

COMPLEXION: DETERMINING UNDERTONES – Updated!

WE OFTEN THINK CERTAIN JEWELRY COMPLEMENTS OUR UNDERTONE BECAUSE WE HAVE A PREFERENCE OF OR .

 ASK THIS QUESTION: “Do you prefer or jewelry?”

 ASK THIS QUESTION NEXT: “Do you prefer (answer) because it really “pops” on your skin?

USE THE CHART BELOW TO HELP DETERMINE AN UNDERTONE BASED ON THE ANSWER TO THE 2ND QUESTION.

COMPLEXION: HOW TO USE FACE CHARTS

For Customers:

 Talk through each step & product; ensures customer understands how to use

 Gives confidence in product application once home

o Write down full name and shades of products used, in case everything isn’t purchased

 Great tool for clienteling (where applicable)

For You:

 Canvas for expression & outlet for creativity

o Freedom to create without limitations

o If you don't like one that you've created, you can always start fresh

o There are no rules, that's the beauty of IT!

COMPLEXION: FACE MAPPING vs. FACE CHARTING

 Face Charting is an artistry driven tool that focuses on technique.

 Face Mapping is a technique focusing on product placement. It’s a simple and effective tool that allows customers to recreate the look you taught them in store, once they’re at home.

 Face Mapping is as easy as grabbing a pen, a face chart, listing the product names, and detailing where they’re placed for your customer.

COMPLEXION: FACE MAPPING vs. FACE CHARTING

COMPLEXION: WHY FACE MAPPING?

Face Shapes:

face shapes & makeup application

 Your global face charts also represent common face shapes

 Determining the shape of a customer’s face can aid in makeup application, especially for highlighting & contouring

 When applying products based on the shape of someone’s face, balance & symmetry are the goal

 Important: a customer could be less than enthused if told they have a face shape they find unattractive. It’s recommended you teach them how to apply what where, without speaking to an actual shape.

OVAL ROUND SQUARE HEART

Key Features:

• Wide cheekbones and forehead

Key Features:

• Pointy chin

• Narrow jawline

• Length and width of face are nearly equal

Goal:

Key Features:

Key Features:

Key Features:

• High forehead, little wider than chin

• Prominent jawline and forehead

• Balance forehead and chin with strong cheekbones

• No major points along the jaw, chin, or hairline

Goal:

• Play up balanced face

• Add depth to cheekbones

Goal:

• Focus on center to soften & slim the face

• Wide cheekbones and forehead

• Pointy chin

• Narrow jawline

Goal:

• Balance forehead and chin with strong cheekbones

• Fuller cheeks

• Face width and length almost equal

Goal:

• Draw attention to center of face to avoid broadening

• Add more angles to face and create structure

COMPLEXION: HIGHLIGHTING TIPS & TRICKS

Where to Focus:

 High planes of the face, where the sun naturally hits

 Areas of the face you want to bring forward

o Forehead, cheekbones, bridge of nose, cupid’s bow, inner corner of the eye, brow bone

Choosing the Best Product:

 Concealer

o More intense look, fuller coverage (2-3 shades lighter)

 Powder or Cream Highlighter

o Softer look

Brush Techniques:

 Stippling motions to blend evenly for cream products

 Light, sweeping motions when using powder products

COMPLEXION: CONTOURING TIPS & TRICKS

Where to Focus:

 Low points or angles of the face

o Areas of the face you want to set back or give dimensions

o Hairline, jawline, hollows of the cheek bones, temples, sides of nose

Choosing the Best Product:

 Concealer

o More intense look, fuller coverage (2-3 shades darker)

 Powder Matte Bronzer

o Softer look

Brush Techniques: 

Stippling motions to blend evenly for cream products  Back and forth buffing motion for powder products

BROWS: FRAMING & SYMMETRY

The Importance of Brows

 Physical Health

o Move sweat & wetness away from our eyes

o Help keep dirt & too much light out of our eyes

 Identification & Communication

o Important in facial recognition (in human eye & technology)

o Express emotions

 Symmetry & Beauty

o Add balance & symmetry (how human eye perceives beauty) Frame the eyes

o Highlight facial features

o Help add lift & appearance of youth

BROWS: SYMMETRY & APPLICATION

How to Achieve Beautiful Brows in 3 Easy Steps

1) Make Your Marks

o Hold pencil straight up & against the side of nose – make a mark where your brow should START (1)

o Move the pencil so it’s still at the outside of nose, but runs through the center of the iris – make a mark where your brow should ARCH (2)

o Keeping the pencil at the outside of nose, move it to the outside corner of the eye – make a mark where your brow should END (3)

2) Draw the Line(s)

o Lightly draw a straight line under & above your brow, using the START & ARCH marks as your guide; these lines should be close to parallel

o Lightly draw a straight line under & above your brow, using the ARCH & END marks as your guide; these marks should be close to forming a triangle

3) Fill & Brush

o With feather-like strokes, begin filling in; you can move forward & backwards through the marks/lines

o Using the spoolie, brush through to blend & soften

SUPERHERO SHADOW STICKS: IT’s YOUR EYE PRIMER FOR EVERY SHADE FAMILY

EYE SHADOW PLACEMENT – BY DEFINTITION

Base Color:

• The primary color of your eye look.

• This shade should always be applied first.

• It’s typically applied all over the eyelid

Transition Color:

• Also known as the crease color.

• Brings the eye look together.

• Adds depth and contour to your eye look.

Lash line Color:

• Adds definition to the lash area.

• It’s typically the most intense color placement of your eye look.

Highlight Color:

• Creates the look of lift under the brow bone.

• It’s typically the lightest shade of your eye look.

• Can be matte or pearl.

IT’s YOUR EYE LOOK ROUTINE

Fill in Brows

Select & Apply: Base, Transition & Highlight Colors

Select & Apply: Lash Line Color

Select & Apply: Mascara

IT’s YOUR EYE LOOKS

NATURALLY PRETTY EYE LOOK

EASY SMOKY

EYE LOOK

SIMPLE SOFT GLAM

EYE LOOK

IT’s YOUR NATURALLY PRETTY EYE LOOK: APPLICATION TECHNIQUES

1. Fill in brows

2. Apply base color from lash line to crease & blend

3. Apply transition color into the crease

4. Apply lash line color to upper and lower lash line & smudge

5. Apply highlight color on brow bone, then blend

6. Coat lashes with Hello Lashes+

Products used:

• Superhero No-Tug Shadow Stick in “Bare & Brave” (base)

• Superhero No-Tug Shadow Stick in “Tough Tan” (transition)

• Superhero No-Tug Gel Liner in “Brilliant Brown” (upper & lower lash lines)

• Superhero No-Tug Shadow Stick In “Courageous Cream” (highlight)

• Hello Lashes+

Total Sale = $121

IT’s YOUR EASY SMOKY EYE LOOK: APPLICATION TECHNIQUES

1. Fill in brows

2. Apply base color from lash to crease & blend

3. Apply transition color into crease

4. Apply Superhero Shadow Stick and pencil liner to upper & lower lash lines as your lash line color

5. Repeat steps 2–4 until desired intensity is achieved

6. Apply highlight color on brow bone & inner corner, then blend

7. Coat lashes with Lash Blowout

Products used:

• Superhero No-Tug Shadow Stick in “Epic Amethyst” (base)

• Superhero No-Tug Shadow Stick in “Bare & Brave” (transition)

• Superhero No-Tug Shadow Stick in “Fearless Umber” & Superhero No-Tug Gel Liner in “Super Black” (upper & lower lash lines)

• Superhero No-Tug Shadow Stick In “Passionate Pearl” (highlight & inner corner)

Total Sale = $145

• Lash Blowout

IT’s YOUR SIMPLE SOFT GLAM EYE LOOK: APPLICATION TECHNIQUES

1. Fill in brows

2. Apply base color from lash to crease & blend

3. Apply transition color into crease & blend

4. Apply Superhero Liquid Liner to upper lash line

5. Apply highlight color on brow bone & inner corner, blend

6. Apply Tightline to upper & lower lash line; wiggle at base for Tightline effect

7. Apply Superhero Mascara

Products used:

• Superhero No-Tug Shadow Stick in “Bionic Bronze” (base)

• Superhero No-Tug Shadow Stick in “Bare & Brave” (transition)

• Superhero Liquid Liner (upper lash line)

• Tightline (upper & lower lash lines)

• Superhero No-Tug Shadow Stick In “Silk Armor” (highlight & inner corner)

• Superhero Mascara

Total Sale = $145

IT’s YOUR BRUSH LAB

1 DEEP CLEANING

BRUSH BATH

Purifying Solid Brush Cleanser

22 it’s your brush spa day!

What it is:

✓ A purifying, solid brush cleanser that instantly dissolves makeup, oil, and dirt, for better brush performance!

Why it’s brush AND skin loving:

✓ Provides brushes with the intense cleansing they need for optimal performance.

✓ Protects your skin from oil, dirt, and makeup that can build up on your brushes .

THREE THINGS TO REMEMBER

This easy-to-use cleanser goes beyond a quick surface cleaning to remove even the most stubborn makeup, oils, and dirt from your brushes or sponges.

2 BRUSH CONDITIONING

The fragrance, sulfate, and paraben free formula is gentle, effective, and helps minimize brush hair shedding.

How to use it:

Step 1

For deep cleaning your makeup brushes, add just a few drops of water to the brush head or to the solid cleanser, if you prefer. If cleaning a makeup sponge, use more water, as sponges tend to absorb liquid quickly.

Step 2

Gently swirl your brush or sponge into the cleanser to achieve a makeup, dirt, and oil-removing lather.

3 BETTER MAKEUP APPLICATION

After just one use, your beauty tools will perform better and give a more even application of any makeup product.

Step 3

Rinse with lukewarm water.

Step 4 Use a tissue or towel to blot excess moisture from your brush, or your hand to squeeze excess moisture from your sponge.

Step 5

Reshape brushes and let them dry, laying flat on a towel.

Pair it with:

see it. say it. sell it.

it tip

it’s perfect for the IT Girl or IT Guy who

✓ Loves makeup brushes!

✓ Has the original Brush Bath and also wants a deep cleanser for their makeup tools.

✓ Wants their beauty tool to deliver optimal and hygienic product application.

After deep cleansing your brushes, let them dry completely. Next, sprinkle a small amount of Bye Bye Pores Loose powder onto the bristles and reshape the head. This ensures absorption of any residual oil, and allows you to maximize the brush’s usage.

Connect it:

✓ For cleansing between makeup applications, use original Brush Bath. For a more intense clean, Brush Bath Purifying Solid Brush Cleanser is your go-to! Use weekly for best results.