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THE SCORECARD University of South Florida Alumni Association 2010 Annual Report

University of South Florida Alumni Association Board of Directors PRESIDENT

Thomas King, `09 Finance

Mark Levine, Esq., `74 Psychology

Diana Michel, `88 Business

Spencer Montgomery, USF Student Government Vice President


Michele Norris, `79 Marketing Patrick Poff, Esq., `92 English

Jeff Reynolds, `91 Finance

Brad Kelly, CPA, `79 Accounting


Rich Heruska, `99 Business

Kimberly Choto Schmidt, `92 Communication & M.A. Adult Education`02

CO-TREASURERS Donna Brickman, `81 Accounting

Victor Lucas, `85 Management


Ted Rivera, III, `98 Management

Alan Steinberg, `78 Communication

Jon Smith, `07 MBA

Jim Weber, `77 Finance & MBA `82

Derek Williams, CFP, `00 Finance

Lee Winter, `85 Finance

Christi Womack-Villalobos, `92 English


Judy Genshaft, University of South Florida President

John Harper, `76 Mass Communications, USF Alumni Association Executive Director

Leslie “Les” Muma, `66 Mathematics, USF Foundation Board of Trustees Chairman

Gene Balter, P.E. `77 Engineering

Shaye Benfield, `97 Marketing

Audrey Gilmore, `80 Marketing

Gene Haines, `97 Criminology

Ed Hoeppner, `81 Marketing

Gary Hoog, `83 International Studies, `87 Special Education

Joel D. Momberg, University Advancement Vice President

Andrew Cohen, USF Ambassadors President

Lisa Provenzano Heugel, `93 Mass Communications/Journalism, `96 Information Systems & `07 MSCS Computer Science


Sharing Our Bull Pride At the heart of any organization is the passion, participation and contribution of its members. And the USF Alumni Association is no different. At its core are people: alumni, volunteers and staff who serve Bulls Country. In this annual report, you will see how we have continued to make progress in spite of tough economic times. For example: •

Life Members have grown by 38% in the past year

License plates on the road have increased 28% over the past three years

Student Alumni Association, launched only last year, has increased membership by 40%

Membership dues and royalties from the USF Bulls license plate have allowed us to expand programs, such as student scholarships, alumni networking events, legislative advocacy and communications to our 244,000 alumni in Bulls Country worldwide. Thank you for your continued support of the Alumni Association. Your generosity has made a difference in the lives of fellow Bulls! In the words of Philosopher George W. F. Hegel, “Nothing great in the world has been accomplished without passion.” Your passion for USF strengthens your alumni association and your university’s global reputation. Go Bulls!

Our Motto Connect Alumni, Support Students, Strengthen USF

Our Mission The mission of the USF Alumni Association is to foster a mutually beneficial, lifelong relationship between the University and its alumni; to inspire loyalty and pride among current and future alumni; and to advocate for excellence in teaching, research and public service.

John Harper, `76 CONTACT US Gibbons Alumni Center 4202 E. Fowler Ave. ALC100 Tampa, FL 33620-5455 Phone: 813-974-4380

2010 Annual Report 3

Connect Alumni

Engaging Our Alumni One of the major goals of the Alumni Association is to connect alumni through engaging events and programs that reach our members and Bulls everywhere.

13,366 events

alumni attended



Community sponsors of Homecoming Parade Watch Party and Bulls Roast.


Watch parties and Tailgates

The biggest celebration of the year, Homecoming with the Alumni Awards reception, Parade Watch Party and Bulls Roast is a special tradition at the USF Alumni Association.

The Alumni Association and its chapters and societies include regular sports programming each year. 2009-10 featured dozens of watch parties and tailgates.


alumni More than celebrated and reconnected at Homecoming events

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game watch parties and tailgates boosted alumni pride.

Career Networking

51 1,382

career fairs, networking mixers, webinars

alumni participated in Alumni CareerQuest, a partnership with USF Career Services

Travel Programs The Alumni Association coordinates travel tours each year to exotic locations and domestic excursions. We bring together alumni and friends for an enriching experience and a lot of fun.


alumni and friends traveled on exotic tours and cruises. • Peru, featuring Machu Picchu

• Caribbean Cruise • Salmon River Adventure 2010 Annual Report 5

Connect Alumni

Serving Bulls Country Because Bulls live in communities across the country and around the world, we offer communications, events, services and other programs that help reach alumni wherever they call home. ALUMNI ASSOCIATION MEMBERS

14,196 1,937 38% 44

alumni association members

alumni association life members.

growth in life members over 3 years

Circle of Excellence donors - life members who have made an additional annual gift of $250 or above to the Alumni Endowment or Executive Director’s Fund for Excellence.


annual members chose auto renewal payments saving the alumni association valuable resources that can be directed into programs and scholarships. CHAPTERS & SOCIETIES Alumni chapters & societies designed to serve geographically-based groups of alumni and friends who share common interests, experiences, and connections. 6 University of South Florida Alumni Association


alumni groups • 32 in Florida • 29 out of state • 16 international

34 events focused on community; scholarship; networking, volunteerism, advocacy; recruitment and retention; and lifelong learning and education.


total attendance at chapter and society events

SCHOLARSHIP SUCCESS The Alumni Association is proud to support student education. During the 2010 fiscal year, the alumni association awarded:


Scholarships to Students • $6,687,471 in total scholarship endowments • $256,469 awarded

BUILDING BRAND Strong marketing campaigns have driven record growth in Bulls License Plates, providing high visibility for USF.

17,282 28%

Bulls License Plates on the Road

growth in three years

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Connect Alumni

Connecting Alumni through communications Alumni Voice


Alumni Voice magazines are published quarterly by the USF Alumni Association for its members. PRESIDENTIAL EMAILS


editions • One National edition • Eight college-based editions: Arts & Sciences, Behavioral & Social Sciences, Business, College of the Arts, Education, Medicine, Nursing & Public Health.





emails on behalf of President Genshaft to USF alumni and donors.

Our monthly e-newsletter features Alumni, University, College, and Athletics news and events. points of pride and monthly calendar notices

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invitations to watch parties, tailgates, exclusive receptions, networking socials and benefits.

total emails created. & Social Networks


Nearly registrants on the official alumni online community , featuring sections to register for events, join the alumni association, use career services, post class notes, and search for lost classmates.

155,395 500,087


members registered on our More than social networks: facebook, twitter, LinkedIn and MoBULLme

Alumni Web site visits

Alumni Web page views

Marketing Promotions


More than pieces of collateral material were produced, including: • 33 Ads, 26 Banners/Signs, 3 T-shirt designs, 4 Magazines, 108 eNewsletters, and 2 Postcards • More than 260 emails totaling 3.8 million individual emails delivered • More than 70 membership direct mails and 36 emails • Regular emails promoted alumni events, membership, Bulls Country Network, homecoming, USFAA announcements, surveys, travel tours and cruises, and alumni, university and college news.

2010 Annual Report 9

Support Students

Students Today, Alumni Forever

Student Alumni Association (SAA) The Student Alumni Association was established in the summer of 2009 to provide opportunities to support and enhance students’ educational and social experiences


students joined the SAA.

10 events, including: • 7 at 7 Dinners • Professional Etiquette Dinners • Networking events • Tailgates/socials

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USF Ambassadors


The USF Ambassadors embody the spirit of USF and serve as a link between the current student body and alumni. They are tomorrow’s leaders and work a variety of events on and off campus.

Each summer, alumni chapters nationwide coordinate receptions around the country for incoming USF freshman from their areas.

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Ambassadors on the Tampa campus

Ambassadors on the USF Sarasota-Manatee


Student Legislative Programs


students participated in Legislative Internship, Tallahassee Internship and Directed Study Programs



More than students at student roundups met other incoming freshmen, parents and alumni from their hometowns at Student Roundups. • Atlanta

• Miami-Dade

• Broward

• New York

• Chicago

• Northern Ohio

• Dallas

• Ocala

• Washington, D.C.

• Seattle

• Jacksonville

• Tampa Bay

• Los Angeles

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Strengthen USF



One of the leading advisory boards on the campus, its voting members are pivotal in guiding the mission and vision of the Alumni Association and the programs and services for USF’s

To build a strong alumni voice in Tallahassee, the association collaborated with the administration on key initiatives and built a new advocacy website at advocate to develop a grass roots effort in preparation for the next legislative session.


alumni. For a list of board members, see inside front cover.

ALUMNI ACADEMY This annual conference assists our alumni volunteers in sharing best practices and equips them to: • Effectively serve, engage and build membership among alumni within their networks, chapters and societies • Influence university administration on behalf of all alumni


alumni leaders nationwide participated in the 2009-10 Academy.

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The website keeps alumni informed about state and local issues that affect USF and higher education and provides alumni with the capability to take action with their state legislators. As a result, alumni have taken an active role in advocating for USF, resulting in more than


contacts with state legislators since the program began in 2008.

Strengthen USF

Recognizing Excellence Alumni Association Awards Alumni Association Awards are given during Homecoming weekend each year. These awards recognize outstanding graduates and non-graduates for service to USF and/or exemplary achievement in their profession.

The 2010 Alumni Award recipients were:


Donald A Gifford Alumni Service Award Robert Turner, ’92  

total recipients of alumni awards since inception of the program

Distinguished Alumnus Award Dr. Emilo Gonzalez, ‘77

Class of ’56 Award Dr. Dean Martin Outstanding Young Alumnus Award Alison Jimenez, ‘02

2010 Annual Report 13

Financials How We Used the Revenue

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Report of Independent Certified Public Accountants

University of South Florida Alumni Association, Inc. Statements of Financial Position

The Board of Directors University of South Florida Alumni Association, Inc. We have audited the accompanying statements of financial position of the University of South Florida Alumni Association, Inc. (the Association) as of June 30, 2010 and 2009, and the related statements of activities and changes in net assets, cash flows and functional expenses for the years then ended. These financial statements are the responsibility of the Association’s management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits in accordance with auditing standards generally accepted in the United States and the standards applicable to financial audits contained in Government Auditing Standards, issued by the Comptroller General of the United States. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. We were not engaged to perform an audit of the Association’s internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Association’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management and evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

June 30 Assets: Cash and cash equivalents Membership dues receivable, net Contributions receivable, net Prepaid expenses Equity in the USF Foundation, Inc.: Operating pool Equity pool Total assets Liabilities and net assets Liabilities: Accounts payable and accrued expense Due to University of South Florida Deferred revenue Total liabilities Net assets: Unrestricted net assets Temporarily restricted net assets Permanently restricted net assets Total net assets Total liabilities and net assets

2010 $

2,779 31,172 3,583 18,073

2009 $

18,833 30,025 6,769 16,239

518,970 2,527,906 $ 3,102,483

457,592 2,134,456 $ 2,663,914



44,170 17,422 1,085,274 1,146,866

1,692,016 62,880 200,721 1,955,617 $ 3,102,483

53,677 8,000 1,033,732 1,095,409

1,334,497 56,058 177,950 1,568,505 $ 2,663,914

See accompanying notes.

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of the Association as of June 30, 2010 and 2009, and the changes in its net assets and its cash flows for the years then ended in conformity with U.S. generally accepted accounting principles. In accordance with Government Auditing Standards, we have also issued our report dated October 28, 2010, on our consideration of the Association’s internal control over financial reporting and on our tests of its compliance with certain provisions of laws, regulations, contracts, and grant agreements and other matters. The purpose of that report is to describe the scope of our testing of internal control over financial reporting and compliance and the results of that testing, and not to provide an opinion on the internal control over financial reporting or on compliance. That report is an integral part of an audit performed in accordance with Government Auditing Standards and should be considered in assessing the results of our audits. October 28, 2010

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Proceeds generated from affinity programs are used in support of alumni programming and scholarships.

American Insurance Administrators (AIA) – Optional health insurance for alumni and their families. AHI – Travel partner for alumni travel program. AlumniDent -- Optional dental insurance plan. Bank of America – Official affinity credit card partner of the Association. BullsOutfitter – Bulls Store partner for branded merchandise. Harris Connect – Publisher of the 2008 Alumni Directory.

CAMPUS PARTNERS The Alumni Association’s mission collaborates with departments across campus to help engage alumni and support students. Last year many colleges contributed to the Alumni Association’s nine editions of it e-newsletter which we send monthly to alumni based on the college from which they graduated, and we publicized many alumni-focused events for our campus partners. We rely on the support and collaboration of the colleges and departments below to make our events and programs a success.


Kosove Scholars


President’s Office

Career Services

Student Alumni Association

Florida Bureau of Motor Vehicles – Proceeds from license plate sales are for scholarships and student programming.

College of Arts and Sciences

Student Government

College of The Arts

USF Polytechnic

College of Education

USF St. Petersburg

Professional Diploma Framing – The official diploma frame distributor of the Association.

College of Behavioral and Community Sciences

USF Sarasota-Manatee

College of Business

University Advancement

Liberty Mutual – Provides casualty and personal liability on home and automobile for alumni and their families.

School of Communication


College of Engineering

Capital Advantage-CapWiz – Provides communication tool for advocacy program in support of the University.

College of Marine Science

University Communication and Marketing

College of Medicine

University Lecture Series

College of Nursing

HarmonTampa PR

College of Public Health

University Scholarships & Financial Aid Services

iModules – Provides on-line community solution.

Information Technology

Interprint Web Printing

Information Management King O’Neal Scholars

USF Libraries

USF Alumni Association, 2010 Annual Report  
USF Alumni Association, 2010 Annual Report  

USF Alumni Association, 2010 Annual Report