SOKHA SENG - MOD 130 CAPSTONE BUSINESS PLAN

Sokha Seng Seng Bespoke Fashion Fashion UEI COLLEGE GARDENA BUSINESS OFFICE ADMINISTRATION BUSINESS BASICS MOD 130 THE CAPSTONE PROJECT BUSINESS PLAN

WELCOME TO SOKHA SENG BESPOKE FASHION

WELCOME, TO SOKHA SENG BESPOKE FASHION Sokha Seng Bespoke fashion is a women’s and Men’s contemporary label focused on Creating casual and contemporary's Clothlines. I am creating this Brand Sokha Seng Bespoke fashion for easy and affordable for season to season wear and also focuses on customer fitted. My business focused on Working with New designer who wanted to created their new fashion line to hit the market in USA , online and global. For professional freelance fashion designer to create a clothing line, etc.! www.sokhasengbespokefashion.come

Our Vision •cad flats/technica l drawings •contact •design researc h / colors, fa brics / phase #1 •fashion illust rations •fashion sketc h ideas •freelance fas hion designer services •patterns / ph ase #4 •Portfolio •tech packs/te chnical desig n •Press

TO HAVE A FULLY INTEGRATED SERVICE SS’ BESPOKE FASHION

Technical Drawings

Pattern Making

QC, Packaging & Shipment

Prototype Sample Large & Small Production

www.sokhasengbespokefashion.come

Mission Statement Goal: Sokha Seng Bespoke Fashion ONLINE Create A Unique Look/Unique Selling Point: Have endless work Effective Social Media Marketing: wix.com, snapchat Online Store: ...

Objective: Creator as a CEO to created Bespoke and make to hire customer , build an online, creating a body of work.

LegalZoom.com apply for Business LLC Packages from only $149 + filing fees.

These costs are tax deductible, so you can write them off.

Company Ownership SOKHA SENG PRESIDENT /CEO of Sokha Seng Bespoke Fashion, General Manager, Creative Directors, Webdesigner and coordinator

Professional Team: Financial resource HR Marketing resource Sale Resource My team myself, me and I and my team work in cutting sewing samplemaker finish production. www.sokhasengbespokefashion.come

The Problem CASHFLOW

PROFITABILITY

CONNECTIONS

MARKETIN G

TIME

PROCESSES

CUSTOMERS

Our Solutions BUDGET PRODUCTIVITY CONNECTIONS CUSTOMERS CASHFLOW: 1. Monitor cash flow regularly 2. Cut Cost….

3. Cash in on ASSETS 4. Get a business line of credit before you one…

5. Lease equipment instead of buying it….

6. Stay on top of invoicing….

7. Don’t let travel slow your invoicing…..

8. Get paid faster by using Mobile Payment Solution 9. Use Media, Direct, social, online, offline. Marketing all shapes NS

The Marketing

S.W.O.T. ANALYSIS STRENGTH

.The best teams and connection in fashion world wide .Talent people and skill to deliver the fashion market .The right resorted, affordable price .doesn't need to be rich to do online business .provide the right fit and design for customer

OPPORTUNITIES

.Expanding Global markets . Increasing online access, contract Manufacturing Marketing Services Online Automation . Emerging worldwide middle-classes with disposable income .profitable

WEAKNESSES

.Size and Capacity Logistics Employee knowledge .not having the right connection pressure to source material ethically, trim and finish product

THREATS

.Death of brand loyalty due to market

fragmentation (like doesn’t make any sale in the market show) .Cost of combating return rates as high as 50% .Global Competition Alternative to Copper Wire Added Competition Online

Market Overview

TRENDS: Overview For Global Fashion Industry in 2018-2019 1.Staying competitive in a uniquely crowded market 2.Delivering a seamless experience across all consumers touch points 3.Fostering brand loyalty with customers who have infinite choices.

4.Investing in and delivering on personalization promises.

•MARKET SIZE •RESALE MARKET $41B •THRIFT WILL GO IN MAINSTREAM •THRIFT QUICKLY BECOMES A LEFTSTYLE

Sokha Seng Besopke Fashion line breakdown price

BREAKDOWN PRICING STRATEGY Example of 10 pieces for our clothing line/ collection 3Tops, 1 Pant, 2 skirts, 2 Jackets & 2 dress = 10 pieces

10 styles x $200 (DMT) = $2000 Development/ $550 + idea Sketches/ $800 + Patterns / $3,000 + sewing / $2,700 + DMT/ $2,000 = $9,050.

PRICING STRATEGY

Doesn’t need capital to create the online business and promoting new Designer to launched their fashion line and creating manufacture. I am using manufacture resort and distributed to the cutting department, sewing sample and production sewing to finish good to hit the market and showroom. See above page for price breakdown.

Marketing Strategy Sokha Seng Bespoke Fashion Marketing Strategy is for easy and affordable for season to season wear and also focuses on customer fitted for Young contemporary customer. My business focused on Working with New designer who wanted to created their new fashion line to hit the market in USA using Snapchat, TV or Local Station to Exposed Sokha Seng Bespoke fashion

We provide the service for patternmaking to all Designer who wanted to launched their production and fashion design line. We have the latest tech, the best Fashion Deigner Expert and consistent work and hard worker.

We’ll delivered your line on time. We have the best price to serve your work.

END USER ENGAGEMENT/ WHY CUSTOMERS REPEAT YOUR BUSINESS Build walkthroughs & in-app messages to guide users to success!

Why customers Repeat my Business 1. Quality, personal attentions to detail 2. Promise 3. Loyalty 4. Latest technology for speed, accurate and reliable 5. Friendly 6. Time consistent

Investing Strategy

1. FIRST MONTH FROM DESIGN, PATTERN AND SAMPLE FOR SHOWROOM Technical Drawings Pattern Making

Prototype Large & Small Sample Production

2.SECOND MONTH AND THIRD MONT FROM ORDERING MASK PRODUCTION AND PRODUCT QC, Packaging & Shipment

$

PRODUCT OVERVIEW Logo name Sokha Seng Bespoke Fashion SS’s Fashion ® website.

Technical Drawings Pattern Making

$

Prototype Sample QC, Packaging & Shipment

Large & Small Production

Project Timeline 4-time breakdown SS’s Fashion

SS’s Fashion

Competitor Analysis

Map Analysis BASE in U.S.A.

BUSINESS BUDGET Business Budget is to START SMALL BUT THINK BIG! For online fashion business don’t need a lot of to start, look at the S.W.O.T, the 4’s P and Budget by keeping Cashflow.

WEBSITE

www.sokhasengbespokefashion.come

BALANCE SHEET

PARTNERSHIPS

EXIT STRATEGY My Exit Strategy is to start small doing freelance work, patternmaker and freelance designer.

Vera Wang and Zachary Posen are the fashion designer I would like to partner.

TARGET AUDIENCE/CUSTOMER PROFILE To Target my audience to stay positive on all design and especially in Apparel Industry is fragmented and highly competitive. There are a number of major players, but there are also countless niche stores and private companies that cater to specific demographics. Some of merchandisers and foreign companies bring more competition to the sector, need and highly efficient in order to survive. We all need to adapt to varying consumer tastes quickly and on this high demand fashion trends and change frequently.

Product Overview, follow above pages including designing office

Some of the material and tools we use for completing the garments.

Sewing area for first sample for the showroom.

Thank you for your time!