FY21Q2 Content Marketing Hacks Webinar Part 1

Content Marketing Hacks Part 1

April 2021

Content Marketing Hacks Part 1

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All participants will be muted throughout the duration of the presentation to ensure the best audio quality for all Please submit your questions anytime during the webinar. Click the Q&A button to do so (shown below)

Agenda 30 minutes - Issuu Insights 10 Minutes- Demo Open Q&A

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Lastly, we’re recording today’s webinar, and we’ll share the link in our follow-up. That way you can listen to it again, and even share with others who may be interested

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Meghan Cole Product Marketing Manager

Fan of all things Digital.

Also, bikes.

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What Level of Marketer are You? QUICK POLL

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What is the main reason you’ve joined today?

QUICK POLL

ABOUT ISSUU Issuu helps people transform static designs into high-performance content for every digital marketing channel.

PUBLISH to ISSUU

SHARE Anywhere

MEASURE Impact

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Issuu Insights

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What is “Content” Anyway?

To put it simply, content is any asset or deliverable that you create or use to get your message across to your audience. Content can be videos, audio, images, blogs, emails, websites--the list goes on.

The root of all content is messaging. Content can be flexible, but messaging should be consistent.

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Don’t “Reinvent the Wheel” if you don’t have to

In the world of content and content marketing, there is always the unending pressure to deliver high-quality content to your audience across an ever-growing array of channels.

When resources are limited, you have to stretch everything you have to succeed.

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Repurposing Content

Repurposing content simply means taking one asset and reusing it somewhere else.

To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats.

The benefits to repurposing content are considerable, too.

When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for.

Three Goals for your Repurposed Content

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Reaching New Audiences

Reinforcing your Message

Improved Organic Visibility

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Goals for your Repurposed Content

Reaching New Audiences When you repurpose that content in a new format and/or update it, you can reach new audience segments that otherwise may have never found it.

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Goals for your Repurposed Content

Reinforcing Your Message When discussing the merits of repurposing content, Kevan Lee of Buffer points out that repetition is important with marketing.

Marketing’s Rule of Seven states that buyers need to hear your message approximately seven times before they will close the deal.

Rather than covering a topic once and letting it disappear into the archives, repurpose your articles to consistently deliver your message to your audience. This works great if you’re starting with high-value, authoritative content. It makes it easier to find unique ways to reinforce your message.

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Goals for your Repurposed Content

Improved Organic Visibility Organic search still provides the majority of site traffic. One study from BrightEdge found that organic search holds a 51% share among traffic sources.

If that’s accurate, then repurposing optimized content in various formats can give you a significant lift in organic visibility and traffic.

Publishing a variety of content gives you more access to search real estate for targeted queries. If you publish your content on other sites, then you’ll also (sometimes) have the benefit of backlinks.

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How to Choose Content for Repurposing

When choosing content for repurposing, look at your metrics. Note what has performed well, and think about what can be done to deliver a fresh experience. Dig into your archives to find content that would benefit from being updated.

Previous successes and relevant topics are two indicators that if the content were repurposed, it would be valuable. If you’re stuck on ideas how, here are some that we will focus on for our three part webinar series.

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Tips on Content to Repurpose Turn blog posts into ebooks, webinars, or podcasts

If you come across a blog post with the content you’d like to expand on, turn it into a webinar or podcast episode. Webinars and podcasts can be a platform to deliver “dry” or “difficult” content in a digestible way. An ultimate guide you’ve written with a lot of sections could be a contender for either program.

A webinar or podcast episode, or a series of episodes, allows you to expand on the information and provide examples you’ve pulled from the post in a conversational way. You can also provide updated facts you’ve found since the original post.

But let’s not forget about e-books. If you have a series of blog posts on a similar topic. Weave those blog posts into an ebook and you have a new long-form

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Tips on Content to Repurpose

Have you received some stunning testimonials about your product? You can use this content to beef up your product page or include in your social media strategy.

Use testimonials for social media content or product pages.

Adding testimonials in visible places draws in customers who don’t consider purchasing from a business without reading a testimonial. It also lets customers know that your business is already trusted by audience members.

Testimonials can also improve customer relationships.

Putting reviews or testimonials in the spotlight sends a message to customers that their voice is being heard and matters.

How to Set your Content up for Success with Issuu

Publishing on Issuu

Repurpose Issuu Content for Campaign Assets

Build your content out on Issuu by uploading longform versions that can be transformed into high-performance flipbook assets for digital distribution.

Create different versions of Issuu Content with Issuu Article Stories or our GIF maker for shareable assets that can be posted on channels such as Instagram, Twitter, and Facebook.

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Demo

Are you interested in a free workshop on how Issuu can help transform your content into stories, emails, and social posts to engage your customers?

Tuesdays Getting Started, Preparing PDF for Upload Wednesdays Mobile Optimization Thursdays Statistics and Integrations

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Q&A