Work smarter. See how Issuu and Dropbox streamline digital marketing.
The content challenge Let’s see if this rings true. You care about content. You and your team invest a lot of time, effort, and money into content creation, to build your brand and your business — and make meaningful connections with your prospects and current customers, clients and colleagues, students, and stakeholders. You’re creating content of every shape and size, format and function. Content for your website, blog, social media channels, email, and messaging, both internal and external.
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Dropbox: Everything you need for work, all in one place With Dropbox, all your tools, content, and collaborators are accessible from the same place. More than a secure storage solution, it’s a smart, seamless way to optimize your existing workflow. Your file storage and collaboration is taken care of by Dropbox. And we think that’s terrific.
Enter Issuu: Create once, share everywhere Now you need a better solution to get the word out. To publish and distribute your content online. Issuu transforms your original asset stored in Dropbox into multiple assets so you can create the right format to connect with the right audience. Turn your catalog, brochure, or document into an awesome interactive
You’re using Dropbox to store and organize your marketing assets.
flipbook or multiple social stories for Instagram. Create mobile-optimized articles to share on your blog or embed on your website. Issuu makes it easy to transform new content recently created or refresh content stored in Dropbox and distribute it in a totally new way. This eBook will show you how to bring Issuu and Dropbox together to take your content marketing to new heights.
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For entrepreneurial creatives
Issuu helps creative and entrepreneurial people grow their businesses with the easiest, fastest, and most powerful way to publish and distribute content online. When you use Dropbox and Issuu together, you streamline your content workflow, enhancing your creators.
Integrate Issuu with Dropbox Create a seamless bridge between your design tools, digital asset management archives, and delivery solutions.
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Keep your team organized As a Dropbox premier technology partner, Issuu’s seamless integration with Dropbox makes it easy for content creators to keep assets hosted and organized in a central repository, always available for any team member to upload and publish via Issuu.
Over 20,000 PDFs are uploaded to Issuu every day by marketers, magazine and catalog publishers, educators, and small businesses. 5
Getting started is a snap Using Dropbox with your Issuu-powered campaigns is easy. Simply connect your Issuu account to your Dropbox account. A wizard walks you through the integration, and your creative files are instantly ready for publishing, sharing, and promoting on Issuu. It all takes just a few clicks.
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By linking a shared Dropbox folder to Issuu, designers can easily collaborate and share files with marketing and publishing managers and be confident they have always-on access to the latest files or existing files you want to refresh.
Check out our Issuu + Dropbox webinar for even more details on getting started using Dropbox with Issuu.
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See how Issuu and Dropbox work together
Let’s walk you through exactly what your content publishing workflow would look like with an Issuu subscription.
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Step 1 Create marketing magic Start by importing your Dropbox file into Issuu to create a beautiful flipbook. Notice how Issuu keeps your original design aesthetic while enhancing your asset with sleek page-flips that immerse your readers. Once uploaded, your file will be converted into the Issuu format. Easily repurpose your file into multiple assets — like marketing magic! Now you’ll have a shareable link for your flipbook to distribute, plus enhance your email marketing, website content, and more.
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Step 2 Take content from static to dramatic On Issuu it’s easy to make your content interactive by adding embedded videos and live links for shopping and increased engagement back to your website, eStore, blog, or even with your advertisers.
Go from creation to consumption in minutes Issuu integrates with all of your favorite marketing and publishing platforms — including Dropbox, Canva, Mailchimp, and Shopify — creating a seamless bridge between design tools, digital asset management archives, and delivery solutions.
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SEO on Issuu Maximize your reach and increase your visibility with Issuu. Issuu “automagically”optimizes content for search engines and mobile, including for Google AMP — no coding required, just upload your content. You can add links from your content to your top strategic web pages for a huge boost.
Full-screen Embed With Issuu, you can easily add your brochure, magazine, catalog, or any other piece of content directly on your website or blog - no coding skills needed. Customize our content reader with your logo and background colors for a seamless look-and-feel with your website.
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Step 3 Repurpose your content, instantly
Need more content? Extend your capabilities by remixing your Issuu flipbook (or other Dropbox or Issuu assets) to create additional derivative assets including mobile articles, motion graphics such as social stories and GIFs, email graphics, and more. Issuu does all the formatting, so you don’t need to worry about pixel sizes, and shapes for each platform.
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Step 4 Share with your friends, fans, and followers An easier way to share content, Issuu streamlines the
distribution step. Launch your content to the world right in Issuu — share right to Instagram, Facebook, and Twitter. Or download the repurposed assets and you’re ready to roll.
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Step 5 Know when you’ve got a killer campaign going Issuu Statistics delivers insights to help you understand who is consuming and interacting with your content and how it’s performing. Make data-driven decisions to drive reader engagement, subscriptions, and marketing campaigns. So you know when you’ve got a killer campaign, and it’s time to crush it even more with more content!
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A final word: Issuu, Dropbox, and You
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Using Dropbox to store your files? Using Issuu to transform your static PDFs into all the digital content you need? Issuu and Dropbox are the solution to maximize your content marketing. Bring them together by following the suggestions we’ve laid out in this eBook. Integrate Issuu with Dropbox to create a seamless bridge between your design tools, digital asset management archives, and marketing automation and delivery solutions.
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