Get to Market faster with an Minimally Viable Campaign
April 2021
Get to Market with an MVC
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Agenda 20 minutes - Issuu Insights 10 Minutes- Demo Open Q&A
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Lastly, we’re recording today’s webinar, and we’ll share the link in our follow-up. That way you can listen to it again, and even share with others who may be interested
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Meghan Cole Product Marketing Manager
Fan of all things Digital. Also, bikes.
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What Level of Marketer are You? QUICK POLL
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What is the main reason you’ve joined today? QUICK POLL
ABOUT ISSUU Issuu helps people transform static designs into high-performance content for every digital marketing channel.
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MEASURE Impact
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Issuu Insights
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Digital is the Economy Why top marketing teams are investing in a robust digital strategy
In the first half of 2020, people worldwide spent more time than ever on their digital devices. And that hasn’t slowed down yet.
To succeed in such a competitive market, we found more efficient ways to Go to Market.
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Considerations and Challenges in Digital Landscape
Reaching your marketing goals starts with knowing what your customers want. It also means addressing these fundamental marketing challenges: ● ●
Building (and maintaining) an authentic brand while you test various campaigns across all kinds of channels Engaging your audience and driving conversions when you only have so much time and so few resources
The quickest way to do that? The Minimally Viable Campaign, or MVC.
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WTH is an MVC? The most important marketing idea of the year.
A Minimally Viable Campaign is based on the philosophy that of getting the most value out of the least amount of time, talent, and resources.
An MVC emphasizes experimentation, the importance of user feedback, and an iterative design process. It borrows from the popular “Minimally Viable Product” (MVP) Model and Eric Ries’ “Lean Startup”
Three Simple Steps to Developing an MVC
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Interviewing Friends
Getting it Out There
Test before You Invest
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Step 1: Interview your Friends
Talking to people you already have a relationship with— current stakeholders, partners, customers, even your friends— can jump-start the ideas that will fuel your campaign thinking. You don’t need a multi-million dollar research budget to understand the market and your customers. Ask the people who know your business why they love what you offer instead of the competition. (Success is discovering at least one thing you didn’t know.)
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Step 2: Get it Out There
Your interviews now serve as your research. Leverage what you’ve learned to create content—see the Issuu blogs on catalogs and lookbooks. Remember: You want to create something that’s simply good enough to be viable so you can learn from it. The urgency of this step is meant to push you and your team to get your creative out into the wild
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Step 3: Test before you Invest
The final step in the MVC process isn’t really final. It’s meant to be a flywheel where the value of testing feeds back into another visit to your friends and the minimally viable effort it takes to get the next creative to market. Testing and evaluating results is an integral part of marketing. By executing MVCs, you can get twice the data in half the time. The essence of an MVC isn’t actually about speed. It’s about doing more with less.
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5 Tips to get Campaigns out Faster
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Social ads are a really effective way of testing new messages in the market—and getting results, fast. Only do one round of edits. Reduce approvals as much as possible. Get one boss to sign off and skip the red tape. Don’t stress about the little things. Don’t let perfect stand in the way of the good.
Ways to create MVCs with Issuu
Repurpose Issuu Content for Campaign Assets
Create Visual Stories to test Copy Options
Create different versions of Issuu Content with Issuu Article Stories or our GIF maker for shareable assets that can be posted on channels such as Instagram, Twitter, and Facebook.
Issuu Visual Stories converts your Issuu assets into vertical video content that can be used for Promoted Post Content.
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Demo
Are you interested in a free workshop on how Issuu can help transform your content into stories, emails, and social posts to engage your customers?
Tuesdays Getting Started, Preparing PDF for Upload Wednesdays Mobile Optimization Thursdays Statistics and Integrations
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Q&A