[EN] GAGING PROCESS
RAISSA GONZALEZ
GRADUATE PORTFOLIO
Graphic design 2020 - 2023
contact: issagonzalez5@gmail.com
raissa magalie gonzalez bejarano
+1 (447) 902-2397
Engaging Process:
commercial inspiration experimentation character
biennial of bolivian architecture: commercial
the lonely cholita: inspiration
arce, prado, perez: inspiration + experimentation
tbh pijama party: character + experimentation
nowhestairs: experimentation + inspiration
blue skin: character
table of contents graphic design 01 02 03 04 05 06
can communicate, sell and
ENGAGING
01. BIENNIAL OF BOLIVIAN ARCHITECTURE
School of Architects
La Paz - Bolivia 2017-19
Internship
The graphic design team of the Biennial of Bolivian
Architecture focused on creating a graphic line coherent with the topic selected for the year.
During this process; model making, handmade drawing and color matching was crucial to create engaging posters, notebooks and utensils design, and social media publications.
Project team: Santos Miranda, Fernando Martinez and Renzo Borja
Architecture software: Photoshop, Illustrator
14
Bienal
Boliviana de Arquitectura
FONT 1
Font 1
Font 1
Font 1
FONT 2
Font 2
Font 2
Font 2
Typography order experimentation
Rafale Font
Century Gothic Font Font
Identity Experimentation Identity Definition
CMYK: 4/100/91/0
RGB: 227/3/44
#e3032c
CMYK: 75/68/67/90
RGB: 0/0/0
#000000
CMYK: 45/57/34/1
RGB: 148/148/163
#949499
CMYK: 14/11/17/0
RGB: 217/214/205
#d9d6cd
Main Colors
Secondary Colors
Poster Example
Poster Examples
Poster Example
Poster Example
inspiration
02. THE LONELY CHOLITA
Independent work
La Paz - Bolivia 2020
It’s interesting how a simple door can become such a familiar sight in a city. In La Paz, there are many doors that look just like the one I describe. I’ve walked past them countless times in different neighborhoods, and they always evoke a sense of home for me. With their unpainted surfaces, graffiti, and cracked walls, they tell a story of a city that’s rough around the edges but full of character. The steel door with a handmade number, the typical gas meter, and electricity boxes are all familiar fixtures. Whenever I think of something that represents La Paz’s daily life, the image of that same door immediately comes to mind.
Architecture software: Photoshop, Illustrator, SketchUp, Vray.
inspiration, experimentation
03. ARCE, PRADO, PEREZ Independent work
La
Paz - Bolivia 2020
The city center of La Paz is known for its stunning Republican facades, which are predominantly concentrated around the government palace and Max Paredes district, which is famous for its many markets. These buildings, mostly antique houses, have been modified to adapt to new functions, particularly as stores. Walking through the streets of La Paz, it’s common to see these old buildings in daily life. You can admire their intricate details, like the materials used and traces of old paint, and appreciate how they were designed from the inside for optimal distribution. Despite their modifications, each building still retains a sense of history and a unique story.
Architecture software: Photoshop, Illustrator, SketchUp, Vray.
experimentation + character
0.4 TBH PAJAMA PARTY
SuperGraphic Landscapes
Champaign, IL - US
Prof. Joseph Altshuler
It’s true that spaces can be more than just physical elements. They can also be represented graphically through the use of colors, shapes, and patterns. By limiting space, creating pathways, and addressing specific elements, designers can create effective visual communication that goes beyond the physical realm.
Pijama Party in Tbh is a graphical representation of how to limit a space through SuperGraphics, creating a landscape, without adding physical elements.
Architecture software: Photoshop, Illustrator, Rhino, Autocad.
CHARACTER DESIGN
Average Size People
Tall People
Small People
Variables
experimentation + character
0.5 Nowherstairs
SuperGraphic Landscapes
Champaign, IL - US
Prof. Joseph Altshuler
The Alisos de Amauta project by Xomatok, a Peruvian artist, served as a major inspiration for this graphical experimentation. The optical illusions created by his SuperGraphics were particularly impactful and influenced my choice of color schemes and perspectives.
Architecture software: Photoshop, Illustrator, Rhino, Autocad.
Alisos de Amauta - Photos by @jeremayaf and @fuegoenel.23. From: Street Art Utopia
experimentation + character
0.6 Blue Cholita
Architecture for Graphic Design
Champaign, IL - US
Prof. Robin Planas
The vibrancy and intricate patterns of the traditional dresses worn by indigenous women, also known as “cholitas,” serve as a major source of inspiration for me. These stunning ensembles are often adorned with exquisite jewelry and topped off with a distinct hat featuring symbols from the Andean culture. Architecture software: Photoshop, Illustrator
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