Spatial Design

SPATIAL DESIGN RETAIL + HOSPITALITY + EXHIBITION PROJECT 3 ESSAY: IT’S HIP TO BE ISOBELLE POVER© 2010

100% recycled, one stop experience, user f r i e n d l y, e c o , f r i e n d l y accessorise, balanced, KISS principle, cutting edge, white space, technospeak, self-sufficient, past the use by date, state of the art, s l i c k , v i s u a l i d e n t i t y, branding, natural, flagship store, twenty first century, innovative, lifestyle, minimalist, white space, hip, bespoke, tick boxes, climate change, carbon neutral, hub, emerging, delivering, embraces, segmenting, unforgiving, radical, switched on, driven me as a designer, borrowing, based loosely, eclectic, collection, triggers, reinventing, look and feel, organic, incredibly, responsive, trendsetting, inspiration, innovation, environmentally conscious, cutting edge, local produce, emerging, geospatial, geo-web, co-opetition, porosity, geometries, intuitive, re-enginered, emergent, geotextile, zero waste, zero emission, hybrid, artificial intelligence, carbon offset, biomimicry, carbon neutral, ephemeral, artificial intelligence, renewable, selfsustaining, passive solar, hybrid solar, smart buildings, sick buildings, security, greenwashing, twittering, tweets.

IT’S HIP TO BE

CONTENTS 2 Coolness 2 GAD & Kirmizitoprak 2 WOHO 3 Nadim Karam 5 Uxus 6 Flagships 6 Steve Jobs 7 Marc Newson + Patrick Blanc 8 Summary References + A cknowledgements+ R eading

100% recycled, one stop experience, user friendly,eco,friendly accessorise, balanced, KISS principle, cutting edge, white space, technospeak, self-sufficient, past the use by date, state of the art, slick, visual identity, branding, natural, flagship store, twenty first century, innovative, lifestyle, minimalist, white space, hip, bespoke, tick boxes, climate change, carbon neutral, hub, emerging, delivering, embraces, segmenting, unforgiving, radical, switched on, driven me as a designer, borrowing, based loosely, eclectic, collection, triggers, reinventing, look and feel, organic, incredibly, responsive, trendsetting, inspiration, innovation, environmentally conscious, cutting edge, local produce, emerging, geospatial, geo-web, co-opetition, porosity, geometries, intuitive, reenginered, emergent, geotextile, zero waste, zero emission, hybrid, artificial intelligence, carbon offset, biomimicry, carbon neutral, ephemeral, artificial Intelligence, renewable, self-sustaining, passive solar, hybrid solar, smart buildings, sick buildings, security, greenwashing • Nominate and compare examples of designers, projects and opinions and theories which have already shown signs of change and a new direction, or which have indicated their concern with the current design paradigm.

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"If the centre is the new edge, maybe mainstream will be the new radical, square will be the new hip, and - stay with me here - uncool will be the new cool. In other words, maybe there is hope for us all." 1 Universally our human nature seeks experiences that are new, modelling who and what we are or want to be, with this natural ability we learn, visualize, imagine and invent. Many definitions for this ever changing scenario for being on the edge or being ‘cool’, express a ‘being first’ mentality. It refers to its perceived value as being ‘ahead’, or ‘new’. A created view of a cool thing/being/look/behaviour/way, gathers momentum by approvals of of fashion gurus, TV celebrities and high fashionistas, in this case starchitects. Approvers have the keys to create ‘coolness’. They mark, tag, authenticate and brand it. It’s a display of being good at something, being in the ‘know’, even if it is sitting in a chair, it needs to be the right one...

Charly Stendig sitting in the Ball Chair by Eero Aarni, 1966

A Ball Chair is a "room within a room" with a cozy and calm atmosphere, protecting outside noises and giving a private space for relaxing or having a phone call. Turning around its own axis on the base the view to the outer space is variable for the user and thus he is not completely excluded from world outside.2

Coolness breeds by its ‘broadcast’, creating frequency to set a trend, it becomes notable. It has movement from its epicentre, communicating by universal information flow 3 to be seen on the street and ‘twittered’ in our social networks. A trend can become extinguished or displayed in a hall of fame, referred to as a ‘classic’ that continues to live forever in the annals of infamy. Cool maybe an oxymoron, as it can implode itself once it reaches a saturation point, it is also ‘hot’ in social terms and this means it’s ‘now cool’, it only lives on if it has underlying values.

Predictions in twenty years of cool design of retail, exhibition and hospitality projects will entertain as ‘spectacle’. An organically structured never ending story, constantly reforming to reflect and incorporate whatever the latest technology. In sympathy with sentiment of the day, or how this lives in the streets and the information flow.

Today it’s; intuitive, the fabrication and materials are sustainable and used with innovation. It’s also about evoking a created space that offers a good experience. These terms will change; is sustainable self-sufficient? Design will have no disciplinary boundaries, retail, exhibition and hospitality will be an interactive experience. A building inside and out will be a micro world of complete sustainability, self generating energy and nutrients, fresh air and water with automatic sensitive climatic responses.

The desire for a ‘personal signature’ will set a trend, it’s our expression to show off our ingenuity, innovation, our ‘things’ and objects will be custom-made, tailor-made, embellished with the individual touch to make it authentic for each person. This will be the new deluxe service and product.

GAD and KIRMIZITOPRAK COLLABORATED to design this complex of villas, spaces, restaurants and recreation areas as an entity. The structures embrace the band thereby preserving its natural beauty. These diagrams, below, were overlaid resulting surfaces were molded, stretched and distorted to form the spaces 4. The style is organic, resembling seeds and pods and movement.

hotel rooms, event topology of the land on one another, the sense of the design

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1 Lev Grossman, “The Quest for Cool”, Time Magazine, September 8, 2003.

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http://www.eero-aarnio.com/8/Objects/Ball_Chair.htm retrieved 22 May 2010

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Irma Zandl invented a new way to analyze trends and in the process created a whole new industry. http://www.lambesis.com/

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Designboom Pina, Bodrum, Turkey, by GAD, images courtesy GAD, April 2010 retrieved 24/05/10 weblog/cat/9/view/10019/gad-pina-bodrum.html

http://www.designboom.com/

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turkish GAD (global architectural development) firm in collaboration with turkish architect dara kirmizitoprak have designed a proposal for residential units on a peninsula on the Aegean sea, located near Bodrum on the Southern coast of Turkey.

WOHO INTERDISCIPLINARY TEAMWORK, are architects who designed a mix of 40 hotel suites and 34 residential villas in a location that uses its natural attributes of the site orientation to create shade, ambiance and air flow. The design combines contemporary lines and the signatures of the Balinese traditional arts and architecture, demonstrating an environmental and social awareness. The project was designed with zero tolerance on waste and emissions and emphasis on the renewable.

‘Alila villas, Uluwatu is the first hotel in Bali to receive the highest level of certification for environmentally sustainable design (ESD). The development has been designed to exceed the green globe 21 requirements.’ the environmental implementations include: - rainwater collection and water recycling in retention ponds - aquifer recharging through soaks, swales and rain gardens - all wastewater goes to grey water systems for water plants and toilet flushing - sewerage is treated, and sewerage water recycled into the grey water system - large overhangs provide a natural cooling system - water heating using heat pumps - use of saltwater pools rather than chlorinated ones - low energy lighting - employment for local community - landscaping based on natural vegetation to encourage wildlife - use dry-climate vegetation to save water’

hotel lobby and public areas at dusk photo :patrick bingham-hall batik stamps used as part of the interior design of the Cire restaurant photo: tim griffith >>

Warung restaurant interior photo patrick bingham-hall >> 5 WOHO retrieved 22/05/10

http://www.woha-architects.com/

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Materials will become, responsive and alive, reactive to human activity, our voices and movements, humidity, heat and light. Voice commands will be ID authenticated to activate and operate numerous tasks from touch screen experiences to machinery and electrical goods, in both home and work environments. Science and technology work in cross-disciplinary outcomes for advancement There is a strong movement towards projects that use resources from the origin of the location, with materials, fabrication, skills, tradition, heritage and the local attitudes and needs.

Biomimicry takes its name from the Greek words ‘bios’, meaning life and ‘mimesis’, meaning to imitate. It is the study of how to replicate nature's designs with man-made materials and fabrication to solve society's problems. Designers can work with scientific data and emulate nature’s from and function to inspire design. Biomimicry looks at how nature processes waste and regenerates inside closed loop lifecycles. This system can be applied to our human systems. Nadam Karam is an architect and artist is using science an technology to visualize his project work, such as in ‘The Clock Tower’, below left.

NADIM KARAM ARCHITECT and ARTIST: !The Clock Tower, right, is like an organic tree that carries flowers of time on its branches. As a metaphor of a magic tree it gives a city different kinds of precise information related to the actual moment. Users of the city marina will depend on the accuracy of this information, which is essential to navigation. << The tower is alive. it lives and reflects the activities of the city. Its sensitivity to its environment is reflected not only through the different information it gives out but also in the subtle movement of its skin, the changing colours of its crown and through the sounds and lights emanating from the tower. In contrast to its architronic surroundings, the curvilinear and wavy lines grow from natural forces of the wind and sea.! retrieved 24/05/10 http://www.hapsitus.com/

Project: The Cloud http://www.hapsitus.com/

‘The Cloud of Dubai’ is an envisaged project in collaboration with Advanced Geometry Unit ARUP London. A sustainable design initiative for the climate of Dubai. Standing at 300 meters, with floating gardens, lakes, restaurants, palace and an open museum with a unique perspective of the city. It is a highly imaginative alternative to skyscraper architecture. It’s realization will set a precedent for future ways of living.

7 Left Home page of designers website Oililiy, New York

UXUS team in Antwerp, Holland, are three design principles, practicing in a multidisciplinary approach in: retail, hospitality, branding, packaging and interior architecture. Their focus is on recycling materials fusing vintage furniture pieces with modern industrial elements. The work shows a fusion of art and design that creates brand experiences. These are delivered with artistic solutions designed to target the customers emotions and connect these feelings with meaningful experiences.

Oilily is a kid’s clothing store, it evokes an eccentric atelier, positioning the brand as ‘artisans luxury’.

The store’s design is a quirky mix of custom-made from used and pre-loved materials. The sense of place in the New York store is one of curiosity and expectant discoveries found in an attic room, whereas the Dutch store reflects the use of local wooden hand crafts. Their interdisciplinary approach to projects and philosophy gives strength in their solutions. The mixed style of fabrication relies on locally found recycled materials in an international branded store. The design refers to the local culture and individualizes the store environment.

<< OILILY Antwerp Belgium, Flagship store, above New York Interior.

Design: UXUS, Holland

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APPLE NEW YORK above, exterior a cube flagship, exterior at night. left the interior APPLE LONDON left, the flagship of Europe, a two level store, commands strong presence with a pristine and spacious allure, an estimated rent of £1.5 million a year.

Retrieved 23/05/10 http://www.flagshipstorelondon.com/2009/01/apple.html

FLAGSHIPS Branded product stores such as Apple, Puma, Nike etc., have hard working websites collecting customer data and broadcasting connecting associative subjects that marry products and services. These support ongoing connectivity keeping customers loyal with blogs, competitions, product shows, loyalty points, TVC’s, and a great raft of inventive and innovative ideas that create the ‘story’ and underlying the product with meaning and definition in a busy marketplace.

Flagship stores present themselves as edifices of an international marketplace, traversing world boundaries with design and architecture that reflect the cultural aesthetics and the locale of the marketplace. There are businesses that operate flagship tours for wealthy shoppers and ones that schedule visits to Europe.

STEVE JOBS PIONEER APPLE.COM, CEO of Apple INC, cofounder with two partners Steve Woznicak and Mike Markkula, entrepreneur, industrialist and computer engineer developing computing and electronic products, systems and applications. Jobs recognises the importance of customer appeal attributed to the product design aesthetic. The products are functional and elegant, the development of these are evolutionary. Steve Jobs set precedents for achieving the unbelievable and showing the highest standards of product design as evolutionary functional tools. These tools have effected revolutionary changes in the way technology delivers to us a user friendly, intuitive design tools and methodologies.

“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs “In most people's vocabularies, design means veneer. It's interior decorating.

It's the fabric of the curtains of the sofa.

But to me, nothing could be further from the meaning of design.

Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” 6 Steve Jobs with his iPad.

6 http://www.quotationspage.com/quote/38348.html

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MARC NEWSON INNOVATIVE LONER DESIGNER BRAND NAME “When you're working, do you discuss or exchange ideas with colleagues, with other designers?” “...very rarely infact, because I find that I normally work the best when I'm on my own, when I'm in a perfectly kind of silent environment. And the most important thing for me is not to have any stress around, so infact when I'm with my colleagues which is to say the people I work with in my office, I don't do design. I don't design in my office ever....” Marc Newson

‘Nearly everything has been designed by Marc Newson specifically for the lounges and manufactured by leading international crafts men. Even the music has been specially created to complement the atmosphere and function of each area of the lounge.7 May 2007’ The interior design of the Qantas airport lounge set a precedent for lounges worldwide. These places are sanctuaries of personalized, luxury, a spatial haven with the latest technologies and interior designs.

Places to indulge yourself, have fun from away from the inconvenience of delays of international flight delays. State of the art technologies, materials and new ideas for a coordinated environment that every aspect of comfort had a consideration. New ideas in botany with ‘living walls’ contributed to freshen the air and a celebrity chef designing the restaurants and kitchens. LED visual identity systems with a message from the signature designer, already well known for his industrial design homewares and furniture, greets passengers with a talk about design, function, comfort and luxury.

Top: Qantas First Class lounge entrance.

Above left: restaurant designed with Neil Perry Left: Mark Newson in lounge video.

Above right and far left; A vertical garden designed by international botanist Patrick Blanc featuring more than 8,400 individual plants.

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http://www.qantas.com.au/travel/airlines/international-first-lounge/global/enMay 2007 - http://www.marc-newson.com

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SUMMARY: Philosophies expounded by designers and works that demonstrate the new paradigms can direct and influence future trends and inspire new talent to imagine and create sustainable solutions in every aspect of design.

Creative thinking is about sharing knowledge, innovative risk taking and experiments in the scope of design.

Government policies and public demand can model what the world requires to survive well, in a productive way for everyone. Social conscience and education can preserve the resources that remain, without wasting any part, protecting these should effect new parameters for design to meet.

Relationships that share multidisciplines are more likely to succeed with long term outcomes and effects that set precedents for more development. These presumptions can effect the technologies, materials, knowledge and skills, shared through information free flow that is in the public domain today.

It's not all about technology and 'new and latest', it can also be looking back at old technologies and design and reapplying this. Extracting the bits that work with new thinking and application of cross disciplinary practice, will make this adjunct take innovations to leaps and bounds using hindsight and foresight that we see evidenced today. © IPL 2010

References page 2 1 1 Lev Grossman, “The Quest for Cool”, Time Magazine, September 8, 2003.

2 http://www.eero-aarnio.com/8/Objects/Ball_Chair.htm retrieved 22 May 2010 3 Irma Zandl invented a new way to analyze trends and in the process created a whole new industry. http://www.lambesis.com/ 4 Designboom Pina, Bodrum, Turkey, by GAD, images courtesy GAD, April 2010 retrieved 24/05/10 http://www.designboom.com/weblog/cat/9/view/10019/gad-pina-bodrum.html page 3 Turkish GAD (global architectural development) firm in collaboration with turkish architect dara kirmizitoprak have designed a proposal for residential units on a peninsula on the Aegean sea, located near Bodrum on the Southern coast of Turkey.

5 WOHO retrieved 22/05/10 http://www.woha-architects.com/ page 4 retrieved 24/05/10 http://www.hapsitus.com/ page 5 www.uxusdesign.com/ page 6 retrieved 24/05/10 http://www.moma.org/collection/browse 6 Referenced 22/05/10 Library if Congress http://www.loc.gov page 7 retrieved 23/05/10 http://www.flagshipstorelondon.com/2009/01/apple.html 7 http://www.quotationspage.com/quote/38348.html page 8 http://www.qantas.com.au/travel/airlines/international-first-lounge/global/enMay 2007 http://www.marc-newson.com Acknowledgements http://www.radarcoms.com http://www.thecoolhunter.com.au http://www.greenwashingindex.com/what.php http://www.sustainablesites.org/ Kresge Foundation Headquarters http://www.sustainablesites.org/cases/show.php?id=14

http://www.time.com/time/covers/1101030908/xopener2.html Further reading 'Habitat Fragmentation and Landscape Change' by David Lindenmayer and Joern Fischer, 'Nature in Fragments' by Michael Klemens and Elizabeth Johnson 'The Ecology of Urban Habitats' by Philip Wheater 'Nature: An Economic History' by Geerat Vermeij 'Sustainable Urbanism' by Douglas Farr

100% recycled, one stop experience, user friendly,eco,friendly accessorise, balanced, KISS principle, cutting edge, white space, technospeak, self-sufficient, past the use by date, state of the art, slick, visual identity, branding, natural, flagship store, twenty fir st centur y, innovative, lifestyle, minimalist, white space, hip, bespoke, tick boxes, climate change, carbon neutral, hub, emerging, delivering, embraces, segmenting, unforgiving, radical, switched on, driven me as a designer, borrowing, based loosely, eclectic, collection, triggers, reinventing, look and feel, organic, incredibly, responsive, trendsetting, inspiration, innovation, environmentally conscious, cutting edge, local produce, emerging, geospatial, geo-web, coopetition, porosity, geometries, intuitive, re-enginered, emergent, geotextile, zero waste, zero emission, hybrid, artificial intelligence, carbon offset, biomimicry, carbon neutral, ephemeral, artificial Intelligence, renewable, self-sustaining, passive solar, hybrid solar, smart buildings, sick buildings, security, greenwashing