I Belive that people are the real power, I invest in myself and in my team to improve and enhance our mission & vision. I have been working in Marketing & advertising, customer service & Visual merchandising for more than 19 years handling all the Marketing functions with passion & love, in my retail journey I was taken care of more than 20 international brands.
Budgeting and Planning. Prepare and get management signoff on the annual marketing budget for the territory in coordination with the concept marketing team. Manage the territory's marketing budget. Provide feedback to the concept marketing team on approving key marketing expenditures Review the budget at regular intervals and appraise the management on quality and quantum of utilization. Update the Concept marketing team on the brand budget utilization Territory Branding. Build and Enhance the Group's image in the territory also for the respective brands. Maintain relationships with agencies and vendors at the territory level for efficient execution of branding exercises. Ensure that the entire corporate/ concept brand building strategies/exercise are implemented consistently across all stores Campaign & Media Planning. Coordinate with the Concept Marketing team for seasonal campaigns for each brand. Follow through with the media advertising maintained with the agency. Coordinate the photo shoot with the advertisement agency. Review the effectiveness of advertisement promos and take corrective actions Market Research. Partner with Concept and Corporate Marketing for periodic market research to study the customer
Partner with Concept and Corporate Marketing for periodic market research to study the effectiveness of the media campaign by evaluating the return on investment from the campaign's Other Marketing Activities. Coordinate with other outside agencies in consultation with Concept and Corporate Marketing for order placements and printing needs, stickers, flyers, and other sales material. Manage and responsible for Cross Promotion (i.e. Banks, airlines) in the territory Coordinate with Public relations agencies for PR and media coverage in consultation with the Concept Marketing team and Group’s Corporate communication & PR People Management. Manage and support recruitment. Monitor staff welfare and facilitate complaint resolution. Set KRI's for direct reports and conduct performance appraisal Shukran Handling all shukran activities, campaign Papering all CVM campaigns Handling all CVM & shukran reports Omnichannel Building and supporting omn-ichannel team with all the data and studies Preparing andsupport all the E-Com campaigns and buying patterns
• Customer Service Training Courses Basic
Customer Service Training
• Customer Service Communication Skills Training
• Coaching Customer Service Training
• Customer Service Culture Training
• Telephone Service Training
• Sales training courses
• Front Desk Training
• Live Support Training
• Customer Relationship Management Training
• Client Service Training
• Leadership Training
• Communication skills Training
• Human development Trainingdolor time.
• Digital Marketing Advanced.
•2D graphic design (Adobe Photoshop CS5, Adobe illustrator cs5, Adobe Indesign cs5).
• Creative strategy.
• Leadership Development course.
Certificates of thanks and appreciation
• Houras club
• Pyramisa hotel
• Vodafone Egypt
• Etisalat Egypt
• Al Ahram Agency For Advertising
• The MTN Group
• The Confederation of African Football. (C.A.F)
• Egyptian Federation for Football (efa)
• The International Federation of Association Football (FIFA).
• desigual
• Pronovias
• Eden Park
• Marina Rinaldi
2019- 2020
Group Brands
Leading and giving strategic direction to the communications team and taking responsibility for all marketing activities within the charity Developing communications and marketing strategies and plans that cover the full mix of communications and marketing tools, including media and public relations, internal communications, brand marketing, advertising, direct marketing, digital and social media and production of materials.
Implementing a marketing and communications strategy to build brand awareness, market services, promote income generation, communicate programmes, activities, and impact To be responsible for market research and needs analysis among those affected by lymphoma and the healthcare professionals who work with them.
2014 - 2019
Nasr city, cairo
FIG GROUP BRANDS IRG GROUP BRANDS
Developing and maintaining marketing strategies to meet agreed company objectives. window decoration of all the seasons. Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed. Oversees all marketing, advertising, and promotional staff and activities. Responsible for the marketing of company products and services to the right market. Demonstrate technical marketing skills and company product knowledge. Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives. Budget management. To deliver all marketing activity within the agreed budget. Direct marketing staff where budgets are devolved. Manage all aspects of print production, receipt, and distribution. Achieve frequent, timely, and positive media coverage across all available media. Managing the entire product line life cycle from strategic planning to tactical activities. Conduct market research in order to identify market requirements for current and future products. Develop and implement a company-wide plan to push the product, working with all departments for its execution. Analyses potential strategic partner relationships for product lines
2009 - 2014
Nasr City, Cairo, Egypt
Planning product ranges and preparing sales and stock plans in conjunction with buyers. Create an exacter for window decoration of all the seasons. Planning all sale promotions of all seasons. Liaising with buyers, analysts, stores, suppliers, and distributors. Planning promotion campaigns. Create a new design for the window display during the seasons. Create new ideas and directors for the ad campaigns. Designing and creating with follow-up to all the artwork and designs. Working closely with visual display staff and department heads to decide how goods should be displayed to maximize customer interest and sales. Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters, and DVDs; Writing and proofreading copy; Liaising with designers and printers; Maintaining a comprehensive library of appropriate data. Producing layout plans for stores. Forecasting profits and sales, and optimizing the sales volume and profitability of designated product areas. Analyzing every aspect of bestsellers (for example, the bestselling price points, colors, or styles) and ensuring that bestsellers reach their full potential. Monitoring slow sellers and taking action to reduce prices or set promotions as necessary. Gathering information on customers’ reactions to products. Managing, training, and supervising junior staff.
2007- 2014
(consulting , events management , marketing)
Nasr city Agency clients
Meeting and liaising with clients to discuss and identify their advertising requirements. Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget. Organizing and planning Promotional campaigns & special ceremonies under the sponsorship of Etisalat for a group of important matches, which had a lot of publicity & media attention, such as Al Ahly & Zamalek Matches, First National Team, Super Cup, Egyptian Cup Final. Add suggestions and ideas for new events & sponsorship. Management & organize & planning all events that Etisalat make it in the rights of Egyptian Football. Planning & Add suggestions for my company Trainer for all the teams for any event we make it. How to manage & organize all the work of the company. Presenting, alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies. liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively. Negotiating with clients and agency staff about the details of campaigns; Presenting creative work to clients for approval or modification; Handling budgets, managing campaign costs, and invoicing clients.
A chain of Vodafone rotations Beach ball (Alex, Ajamy, Gamesa, port said, Matrouh) summer 2007,2008 (The idea & the organization). Making the daily report for media monitoring reports for the newspaper-related coverage. Making the following reports for Etisalat football league, Etisalat Egypt cup, Etisalat super cup, And more of sports marketing business. Assists department management and staff in problem-solving, project planning, and development and execution of stated goals and objectives. Operates personal computer to compose and edit correspondence and/or memoranda from dictation, verbal direction, or from knowledge of established department/division policies; may prepare, transcribe, compose, type, edit, and distribute agendas and/or minutes of meetings. liaising and networking with a range of stakeholders including customers, colleagues, suppliers, and partner organizations; communicating with target audiences and managing customer relationships; sourcing advertising opportunities and placing adverts in the press - local, regional, national, and specialist publications - or on the radio, depending on the organization and the campaign. managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters, and DVDs; writing and proofreading copy. evaluating marketing campaigns. monitoring competitor activity; Conducting market research in order to identify market requirements for current and future products. Develop and implement a company-wide plan to push product, working with all departments for its execution Analyses potential strategic partner relationships for product lines.
Reports directly to and communicate with Front Office Manager on all pertinent Front Office matters affecting guest satisfaction. Provides functional assistance and direction to guest relations personnel. Interacts with guests as well as individuals outside the hotel including, but not limited to travel industry representatives, competitors, and other members of the local community. Cooperates coordinates and communicates with other hotel departments as required. Monitors guest relations personnel to ensure maximum guest satisfaction through personal recognition and prompt cordial attention & from arrival through departure. Monitors Guest Relations personnel repeat guests and other VIPs are received special recognition and service. informs other operating departments, notably Housekeeping and Food & Beverage, on matters which concern them. Establish and maintains effective employee relations. Assists in identifying training need developing formal training plans and implementing training sessions for guest-contact personnel. Oversees the maintenance of an efficient repeat guest history system. Maintains appropriate standards of conduct. dress, hygiene, uniform, appearance, and posture of Guest Relations personnel. Promotes entier Hotel sales and in-house facilities. Checks VIP rooms for amenities.