SA Jewellery News (SAJN) • June 2020

Page 1

R36,00 (incl VAT)

y N ews •

th e


vi n

er y

ser g

1y indu str y for 9

SA J e w e



l le r

JUNE 2020

diamo d and je n


• JMASA Chairperson Dave Newman puts the changing world in perspective • An inside view of MetCon’s Lockdown Jewellery Competition • How four local companies are coping during COVID-19

W h e n w e ’r e o n t o p o f t h e w o r l d o r l i f e t u r n s u p s i d e d o w n

I t ake you, until forever Forevermark Engagement & Commitment Collection Beautiful, Rare, Responsibly sourced

BJ Oberholzer cc DO IT ALL ONLINE Please refresh your browser to view the new website Purchase now and receive


when you spend R750 or more (within South Africa)

B J OBERHOLZER CC • Address: No.4 Spin Street (cnr Parliament Street), 3rd floor Church Square Building, Cape Town, South Africa • Telephone: 021 461 7370 • Fax: +27 21 465 3350 • Email:

g in l l se rs w te no me sks e ar o a e herm d m W t an

Finest Gemstones & Beads Cape Town: 021 422 4677 or 021 424 0063 or 076 162 3741 Email: or


contents Editor: Adri Viviers Tel: +27 (0)11 883-4627 Cell: 084-261-1805 E-mail: Publisher: Imraan Mahomed E-mail: Watch Editor: Alice Weil Tel: +27 (0)11 880-1680 Cell: 083-266-9182 E-mail: Advertising Sales: Ian Starnes Cell: 082-052-8428 E-mail: Advertising Sales Representative (India): Bhupal Potdar Cell: 91-982-115-1035 Email:

13. NEWS

Advertising Sales Representative (Hong Kong): Maud Errera E-mail:

• SAJN June includes Standing in Solidarity section

Designer: Joanne Brook E-mail:

• Cape Watch Tools & Jewellery Supplies continues sharing daily tips

Copy Editor: Anne Phillips

• Young Diamantaires moving beyond infancy

Subscriptions & Accounts: Thuli Majola Tel: +27 (0)11 883-4627 Fax: +27 (0)11 783-2677 E-mail:

• Christie’s online jewellery auction sells out

• CIBJO makes all Blue Books available free of charge

Distribution: Ruth Dlamini and Direct Marketing Solution

SA Jewellery News is published by: Isikhova Media (Pty) Ltd, Physical: 10th Floor, Metal Box, 25 Owl Street, Milpark, Johannesburg, South Africa. Website: The views expressed in this publication are not necessarily those of the owners, the Jewellery Council of South Africa, the Diamond Dealers’ Club of South Africa, its members, the publisher or its agents. While every effort has been made to ensure the accuracy of its contents, neither the owners, the Jewellery Council of South Africa, the Diamond Dealers’ Club of South Africa, the editor nor the publisher can be held responsible for any omissions or errors; or for any misfortune, injury or damages which may arise therefrom. The same applies to all advertising. SA Jewellery News© 2020. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without prior written permission from the publishers. ISSN 1817-5333.


22. LETTER FROM JMASA CHAIRMAN DAVE NEWMAN 24. HOW FOUR LOCAL COMPANIES ARE COPING DURING COVID-19 If ever there was a time when flexibility and innovation were needed, this is it, as local businesses adapt to meet the extraordinary challenges of COVID-19’s impact on the jewellery industry



Official Journal of the Jewellery Council of South Africa and the Diamond Dealers’ Club of South Africa.

R36,00 (incl VAT)

JUNE 2020

y N ews •

ea er y

th e


vi n


1y indu str y for 9

SA J e w e

l le r


Written by Dr Petré Prins, Gems and Jewellery: The South African Handbook is an introduction to gemstones, jewellery and store management



diamo d and je n


66. GIA OFFERS ESSENTIALS ELEARNING COURSES AT NO CHARGE To help support its corporate clients, trade associations, alumni and gem and jewellery professionals worldwide, the Gemological Institute of America is waiving tuition fees for all three online GIA Essentials eLearning courses with starting dates before 29 June 2020

71. BASELWORLD 2021 SHOW CANCELLED The organiser of Baselworld has called off the next edition of the show, scheduled for January-February 2021, following dissent over timing and refunds

34. LOCAL DESIGNERS’ CREATIVITY IMPRESSES MetCon’s Lockdown Jewellery Competition gave jewellers, both amateur and professional, a creative and fun way to spend their time during lockdown

46. THE PERFORMANCE CATALYST Nigel Smith, a results catalyst, aims to help people and businesses achieve goals by equipping them to innovate, relate, sell, coach and lead


• JMASA Chairperson Dave Newman puts the changing world in perspective • An inside view of MetCon’s Lockdown Jewellery Competition • How four local companies are coping during COVID-19

On the cover Leading refinery MetCon launched its Lockdown Jewellery Competition to give jewellers, both amateur and professional, a creative and fun way to spend their time during the lockdown. On the cover is Zadie Becker, who was announced the winner in the Professional category for her piece Flutter. “The goal was to provide lighthearted, distracting fun during these strange and stressful times,” says the refinery. “We were blown away by the amazing and creative entries.” Contact MetCon on tel: (012) 000-2442 or visit:

73. BORN IN AFRICA 2019/2020 82. LITTLE GEMS The Egyptian style


Banking Details: Isikhova Media (Pty) Ltd Bank: Standard Bank, Sandton, South Africa Branch Code: 01-92-05 Current Account Number: 3319 867 44



Suite 313 – Third Floor, 5 Sturdee Avenue, Johannesburg, South Africa Office: +27 11 268 6980 • Cell: +27 64 954 1204 / +27 82 707 8676 •


Message from the CEO of the Jewellery Council of SA THE PAST 13 WEEKS HAVE BEEN

a complete value chain immediately.

a roller-coaster of emotion for the

A plea was made that all restric-





anxiety, anticipation and despair. The Jewellery Council of SA (JCSA) team has worked tirelessly to distrib-

tions for our industry be lifted with immediate effect and that failure to do so will cause it irreparable harm from which it will not recover.

ute legislation, provide guidelines and

The council’s alliance with the SA

assist with compliance not only for

Independent Tenants’ Association

in Workplaces, all businesses will be

members, but for the entire industry.

(SAITA) has proved to be a positive

required to adopt and implement oc-

In March, we made a submission

move to support members in their

cupational health and safety meas-

to Nkosazana Dlamini-Zuma, Minister

negotiations with their landlords.

ures to reduce and eliminate the es-

of Co-operative Governance & Tradi-

Dr Ivor Blumenthal at SAITA has

calation of infections in workplaces.

tional Affairs, to reconsider the risk

presented webinars to members on

As such, the council worked with

adjustment level of the jewellery in-

topics such as the interpretation of

Crayve Presentations to provide

dustry, stating that it was imperative

the regulations, online trading, UIF

guidelines and templates for employ-

for the entire value chain to operate

claims and labour relations, includ-

ers, as well as resource packs, poli-

in tandem in order to be sustainable

ing retrenchments and performance

cies, standard operating procedures,

and deliver on its mineral beneficia-


checklists and print media packs.

tion mandate.

The industry has welcomed the

We are moving into a new chapter.

We motivated further that as the

announcement of lockdown Level

A positive one. Together we will get

jewellery industry has been identified

3, which will commence on 1 June

through this.

by government as a strategic industry

and will enable retail and wholesale

in the beneficiation pipeline of our

trade to commence trading. It is

mineral resources, it is crucial for its

one step closer to normality and an

survival that the level lockdown not

opportunity to earn a living.

be protracted, but that the jewellery

In terms of the COVID-19 Occu-

industry be permitted to function as

pational Health & Safety Measures

We are in this together!

Lorna Lloyd CEO

MEMBERSHIP INVITATION The Jewellery Council of South Africa is a voluntary, Non Profit Company that represents the interests of Jewellery Manufacturers, Retailers, Wholesalers and Service Members. For further information on membership benefits visit:

Become a Member Today! All enquiries including membership costs are to be directed to Bavina Vassan on (011) 484 5528 or

Initiating, Implementing, Informing, Supporting, Representing

Solid gold service 100% recycled, ethically sourced precious metals and the full range of goods and services to Southern African jewellers, backed up by expert product knowledge.

Jewellery Council of

South Africa

HEAD OFFICE (servicing Western Cape & Namibia)

+27 (0) 21 551 2066

JOHANNESBURG (Gauteng, Northern Provinces & Botswana)

+27 (0) 11 334 6263

DURBAN (KwaZulu-Natal, Northern Cape & Free State)

+27 (0) 31 303 5402

PORT ELIZABETH (servicing the Eastern Cape )

+27 (0) 41 365 1890 | | Find us on Facebook


interviews with specialists to bet-

from its Jewels Online sale, selling

ter connect virtually with our au-

100% by value.

diences,” says Caroline Ervin, spe-

An emerald and diamond necklace

cialist for e-commerce jewels at

from Graff’s Icon collection was the

Christie’s Americas. “The extraor-

top lot, fetching US$52 500 against

dinary engagement is a testament

a high estimate of US$15 000, the

to our meaningful client relation-

auction house said. The piece contains

ships and digital initiatives, and



the strong results are attributed to

a total of 2,99ct and 11 pear-

the thoughtful curation of the sale,

shaped, and nine round, emeralds.

which featured a wonderful selec-

A pair of emerald and diamond

tion of spring-inspired jewellery by

earrings from the same collection

celebrated designers.”



brought in US$43 750, well above its

Other notable items included a

US$30 000 upper pre-sale valuation.

Graff ring set with a pear-shaped

Some 81% of items on offer beat





OUR BLUBIRD STORE IS OPEN! Corner Atholl-Oaklands Road and Park Street, Birnam, JHB


their high estimates, with an “un-

diamonds weighing a total of 1,60ct,

precedented” number of online buy-

surrounded by 113 round rubies. The

ers, Christie’s noted. Bidders from

jewel fetched US$35 000, exceeding

31 countries participated, a 99%

its high estimate of US$18 000.

increase in unique visitors compared

Jewellery by designer David Webb

with the same sale in 2019, and a

also proved popular, including a pair

46% rise compared with February’s

of diamond and multi-gem earrings

online sale.

and a gold necklace, both of which

“We worked collaboratively to

sold for US$35 000, more than four

enhance our digital educational

times their low estimates. Pieces by

offerings to include refreshed on-

Verdura and Tiffany also performed

line collecting guides, videos and

well, Christie’s noted. – Rapaport


and busy,” says Tennille Hoge. “Since

Supplies, supplier of precision tools

day one of the lockdown, I’ve shared

and equipment to manufacturing

a top tip every day on Facebook.”


• Visit




watch retail trade and creative artists


working with alternative materials,

nal for Cape Watch’s daily tip.

is continuing to share daily helpful tips with the industry. “We’ve been reinventing ourselves and trying to inspire the industry to stay positive SA JEWELLERY NEWS – JUNE 2020

Besides our goldsmith service, we are proud to now also offer additional services to the trade.


1g • 14mm

2.5g • 14mm

Our gold coins are 100% South African. The gold is mined, refined and minted in South Africa.

5g • 14mm

South Africa's history of gold mining dates back more than a century. The seven deepest mines in the world are all found in South Africa, the deepest of which reaches more than 4km below the earth's surface. After more than a century of gold mining in South Africa, the US

¼ oz • 22mm

Geological Survey’s latest estimate still ranks South Africa as the custodian of the world's second largest gold resources at 6,000 tonnes. Unlike paper currency or other assets, gold has maintained its value throughout the ages. People see gold as a way to pass on and preserve

½ oz • 27mm

their wealth from one generation to the next.

Shop online at:

1 oz • 34mm

• Gold, Silver, Platinum & Palladium coins • African hardwood presentation boxes • Custom designed coins and bars • Delivered to your door • Secure payment • Buy back policy

1kg • 100mm

(only our products at market-related price)

2kg • 100mm

Tel: +27 11 450 3192 Email:



And if nothing else, we’re in this

“This wasn’t an easy decision for

Standing in Solidarity section in this

with you. Our hearts go out to all

us to make. However, as our coun-

issue. The publication first featured

who’ve been affected by the mas-

try has entered a lockdown, we had

the section in its May edition. “We

sive scale and human impact of the

no choice,” says Mohammed. “By

were overwhelmed by the industry’s

COVID-19 pandemic.

going digital, our dedicated readers

response and therefore decided to

“These are extremely challeng-

feature the section in our June edi-

ing and uncertain times and we’re

tion as well. We again invited those

deeply committed to you as we

“We’re preparing to distribute

members of the local jewellery com-

constructively rethink and reframe

SAJN digitally until the end of July

munity who have not yet done so

the way forward, to the mutual

and – like the rest of SA – will

to send us their logos,” says Imraan

benefit of all.”

wait and see how the situation

Mohammed, SAJN publisher.

will still be able to receive the publication and can read it at home.

For the second consecutive issue,

develops. For now, we’re just

“There’s no easy way to say it:

the publication will only be available

happy to still be able to bring our

life is overwhelming now. You feel

in electronic format as a result of

readers the latest industry news

it. We feel it. Everyone feels it.

the COVID-19 pandemic – for now.

and happenings.”





has specialist teams responsible for

their job in a concise biography,

group is planning to become a

technology, fundraising, public re-

helping Young Diamantaires find

more structured organisation, with

lations and strategy. Baron is also

potential vendors and clients from

regional chapters and an online

aiming to collaborate more with De

within the group.

networking platform for registered

Beers and the Diamond Producers’

“A lot of people really want this,”

members, its founder, Rami Baron,

Association to bolster some of the

Baron added. “There’s been a lot of

told Rapaport News.

community projects members are

discussion, with people saying: ‘I’d

working on.

love to do more business with Young

The initiative of the World Federation of Diamond Bourses (WFDB) has

“We’re now in the discussion

Diamantaires, but I don’t know what

expanded since it launched in 2016

stage of creating more formal struc-

everybody does.’ I get far more

as a small club that met at trade

tures, such as the basis on which

phone calls asking for contacts than

shows to discuss the sector’s future.

someone becomes a Young Diaman-

I can deal with.”

With close to 400 members, up from

taire,” Baron explained. “Initially,

The mutual support aspect of YD

around 250 six months ago, it is now

membership was on a more casual,

has gained importance during the

considering more specific member-

relaxed basis.”

COVID-19 crisis. Members use the

ship requirements and looking at

At present, being a YD member

group as a source of encourage-

ways of enabling young people in

essentially means being in one of

ment, benefiting from the commu-

the sector to interact more and do

the organisation’s various Whats-

nity of people in a similar situation,

business with each other.

App groups. This will change with

Baron said.

YD launched a website recently

the new website, which will even-

“It’s not as if one guy’s killing it

with information and articles about

tually have a members’ section, in-

and everyone else is asking: ‘What

the group and the industry, noted

cluding criteria for registering and

are we doing wrong?’ Everyone’s got

Baron. It recently set up a Middle

potentially a small fee, he added.

it tough,” Baron observed. “There’s

Eastern division, in addition to an

This restricted part of the platform

a lot of camaraderie and many peo-

existing European chapter, and now

will enable every member to explain

ple helping each other.” – Rapaport




CIBJO MAKES ALL BLUE BOOKS AVAILABLE FREE OF CHARGE With the international jewellery and

and nomenclature for diamonds,

such by the courts in the European

gemstone industry grappling with the

coloured gemstones, pearls, coral,

Union, as well as various govern-

challenge of a worldwide economic

precious metals and gemmologi-

ments and regulatory bodies around

shutdown, instituted by governments

cal laboratories, as well as respon-

the world.

in response to the COVID-19 pan-

sible sourcing practices. With an

“Given the scale of the current

demic, CIBJO has announced that it

almost complete absence of jewel-

crisis, this is clearly a modest gesture,

will no longer be charging for down-

lery industry standards endorsed by

but one we’re keen to make,” says

loads of its Blue Book series of indus-

the International Standards Orga-

Gaetano Cavalieri, CIBJO President.

try standards and nomenclature.

nisation, they are the most widely

“Like so many other economic

The CIBJO Blue Books are de-

accepted set of rules and terminol-

sectors, the jewellery business is

finitive sets of grading standards

ogy, and have been recognised as

largely at a standstill. But that’s temporary and when the markets begin moving again, we believe progress will be supported by all members of our industry working in unison, with a common set of rules and practices. That’s what the Blue Books promote.” The Blue Books are compiled and consistently updated – year in and year out – by the various CIBJO Commissions. Their standards represent a consensus derived from the broad expertise on the subject within the commissions, as well as from individuals outside the commissions who have expressed an interest in participating in the development of the guidelines. The application of the Blue Books' standards is voluntary. However, it is recommended that these standards should apply to all persons, partnerships and corporations at all stages of the jewellery chain of distribution, from the initial sourcing of all industry products up to and including the creation of jewellery. All seven Blue Books can be downloaded at no cost from a dedicated page on the CIBJO website, located at:



Moissanite is one of the rarest minerals found in nature, and we’ve made it our mission to share its beauty and brilliance with the world. Experts have now recreated moissanite in a lab to deliver you an artfully crafted, socially responsible and eternally brilliant gemstone. This material has hardness graded 9.5 on the Mohs scale –a rating that is very close to that of diamond, which is a 10 on the same scale. Moissanite is more brilliant and sparkly than a diamond with similar clarity, colour, and cut. In addition, moissanite has the double refraction property.

The best diamond substitute to use for clients who have a small budget but would love a big stone and still have a jewellery piece of value they can treasure.

Colours: white D-J/VVS, yellow, green, blue, black. Size: 0.15 ct to 12ct Delivery time: 2 – 10 working days depending on availability of stock.

CONTACT DETAILS | | +27 72739 6800 | Bryanston Johannesburg


PlatAfrica to focus exclusively on men’s jewellery for the first time Hosted annually by Anglo American Platinum, in partnership with Platinum Guild International India (PGI India) and Metal Concentrators (MetCon), PlatAfrica is SA’s premier platinum jewellery design and manufacturing competition. FOR THE FIRST TIME IN ITS MORE

Freed, Head of Market Development

than two-decade existence, local

at Anglo American Platinum.

jewellery design and manufacturing

PlatAfrica is open to students, ap-

competition PlatAfrica will focus ex-

prentices and professional jewellers

clusively on jewellery for men.

in South Africa. Students, appren-

The theme for this year’s competi-

tices and professional jewellers are

tion, which is presented annually by

invited to submit statement pieces

Anglo American Platinum in partner-

to be judged by an esteemed panel

ship with PGI India and MetCon, is

of local and international jewellery

Designed for Men of Platinum.

experts on a holistic range of crite-

Consumer research shows growing demand for men’s jewellery, but limited product offerings in this

ria, including interpretation of the brief and technical expertise. A flagship market development

segment. “While we’ve seen entries over the years for men’s statement pieces, this is the first time the competition will focus exclusively on men’s jewellery. We believe this will give designers an exciting new challenge to create pieces for an emerging consumer segment with significant growth potential,” says Mark 18


STRAP|SAJN initiative, PlatAfrica was created to

between the ages of 20 and

promote innovation and technical

50; is their family’s chief wage-

expertise in platinum jewellery and

earner; and balances family and

design within the local jewellery in-

friends with their career, taking

dustry. Platinum is the rarest, purest

pride in every aspect of their life. “

and strongest jewellery metal and

This individual is on his own

requires greater craftsmanship to

journey to success. They weren't

work with than other precious met-

born with a silver spoon in their

als such as gold and silver. South Af-

mouth. Instead, they dig deep to

rica is the largest producer of plati-

create and achieve their goals

num in the world.

and successes.”

The metal required to produce

• The two categories of adjudication

each handcrafted piece is loaned to

are individual students/apprentices

each participant by Anglo American

and individual professionals.

Platinum. Students and apprentices

• Platinum must be core to the design;

may receive up to 20 grams of the

other materials may be incorporated.

precious metal and professional jew-

• Creativity, originality, interpreta-

ellers up to 100 grams. The winners receive a cash prize, national media exposure and could be invited to participate in an all-expenses-paid design workshop at PGI

tion of the theme, delivery on the design expectations and technical excellence will be assessed. • The deadline for metal requests is on or before 21 June 2020.

India to learn more about the design

• Entries close on 28 August 2020.

and manufacturing of platinum jew-

All pieces must be original designs

ellery in the world’s fastest-growing

and while they can incorporate

market for this product. Candidates

non-platinum metal materials, plati-

are also eligible to participate in the

num must be core to the design.

design sourcing process for the pres-

• Prize money in the professional

tigious PGI India brand, Evara.

category totals R95 000, R40 000 in the student/apprentice cat-

Competition details

egory and R15 000 for the Peo-

• Design and manufacture a single

ple’s Choice Award.

piece of jewellery that fits the De-

For more information, visit https://

signed for Men of Platinum theme.

• The target customer falls in the


highly affluent income bracket; is


We believe this will give designers an exciting new challenge to create pieces for an emerging consumer segment with significant growth potential. SA JEWELLERY NEWS – JUNE 2020





JMASA Chairperson Dave Newman puts the changing world in perspective. WE ARE LIVING IN INTERESTING times. Just a few months ago, we were carrying on as usual in every aspect of our lives, facing the usual business challenges, grappling with material prices, sales, staff issues, exchange rates, regulations, etc. We followed the routines that suited us and both we and the world were minding our own business. The first signs of COVID-19 did not really cause too much alarm.

“The new normal” becomes the new manufacturing mantra

After all, we had seen swine flu, avian flu, ebola and a number of


other viruses and diseases, all of

cumbed to the pressures caused by

ness as usual” are phrases which

which had eventually receded as

the lockdown.

have become obsolete overnight.

medical science found ways of con-

We are now looking at an eas-

What is needed now is a shift in

trolling – if not curing – them. But

ing of restrictions. There has already

mindset; a refocus of priorities. Our

the Coronavirus did not recede at all

been some relief and we are able to

industry has always been quite insu-

and we realised that we were in for

operate on a limited scale, albeit to

lar, with everybody to some extent

a rough ride – on a global scale.

a paralysed value chain. So there is

looking after their own interests.

The industry, our livelihoods and

at least some light at the end of the

This has got to change. “Unity is

those of our staff are in a very tenu-

tunnel. The question is: where do we

strength” has never been more ap-

ous position, to say the least. Many

go from here?

plicable. Everybody is in the same

businesses are struggling to stay

One thing has become increasing-

boat and only by sharing information

afloat and several have already suc-

ly clear: “back to normal” and “busi-

and ideas can the industry recover.


MANUFACTURING|SAJN The time for exclusionary policies and practices is over. We simply have to stick together. Communication is paramount. During the first third of this year,

alternatives. Everybody can benefit.

which offer regular updates and

Share ideas. Collaborate. Support

share important documents. Hats off

each other. Support South African

to the staff of the council for their

industry. Support local trade – it is

efforts in keeping us all informed.

our lifeline.

Our industry needs to reinvent

the upsurge in the use of com-

The Jewellery Council of SA

itself and adapt for the future.

munications technology has been

has been working tirelessly to help

We need to come back from this

phenomenal. People from all walks

the industry not just survive this

distressing period in a stronger state

of life and all industries have been

dreadful period, but overcome it

than ever before; we need to work

connecting with each other via any

and emerge with positive energy

on identifying strengths and using

number of platforms. Online meet-

and momentum.

them to address weaknesses. We

ings have become everyday events.

Regular communication informs

need to communicate so that we

Skype, Zoom, Google Meet and

members of the status quo regarding

can turn threats into opportunities

many others are being used con-

regulations governing our ability to

to grow and improve. We need to

tinually. Global communication has

manufacture and trade. The impend-

work as a collective. We can all come

never been easier.

ing Level 3 status of the lockdown

through this if we assist each other.

Webinars are a wonderful plat-

will permit greater manufacturing

form to share ideas, network and

capacity – a promising development.

brainstorm. Systems such as

Working together is the key. It has never been more important!

The council has made a

I wish you all a safe and positive

submission to govern-

time ahead and a prosperous way

social media have be-

ment for easing lock-

forward. We will see this through

come more important

down restrictions on

and come out stronger, looking to

for networking. Face-

the entire value chain

a new, revitalised industry. I salute

book groups are easy

in the industry. If this is

you all.

to form and people re-

successful, the industry

LinkedIn as well as other

spond well to this medium,

will be able to regroup and

so use it to your advantage. On-

begin operating.

line marketing has become a crucial tool for reaching customers.

Since collaboration and networkCOVID-19 and its economic impact,

Revolution (4IR) – a much-bandied-

using the council as a conduit for

about term in recent times –

ideas, brainstorming, networking

represents a fundamental factor

and shared experiences makes a lot

in the way we work, live and

of sense. Keep in contact!

interact with one another. The advances

Dave Newman Chairperson: JMASA

ing are vital in recovering from both

Interestingly, the Fourth Industrial


Be well!


Watch out for JMASA e-mails,


past few years have ushered in a new chapter of human history and development, much as the previous three industrial revolutions altered the way we function. The onset of 4IR is no coincidence. Embrace the concept of utilising technology and transforming the way we live and do business. Think about reskilling and




How four local companies are coping during COVID-19 If ever there was a time when flexibility and innovation were needed, this is it, as local businesses adapt to meet the extraordinary challenges of COVID-19’s impact on the jewellery industry and the world. SA Jewellery News (SAJN) talked to Johan Bezuidenhout of Richline SA, Sharon Eades of Cape Precious Metals (CPM), Colin Campbell of Ekurhuleni Jewellery Project (EJP) and Alexa-Rae Sebba of Silk Route Gold. 24


BUSINESS MANAGEMENT|SAJN quickly and started enjoying being together as a family and planning things to keep us busy and getting closer to God again.” Covid-19 affected businesses materially around the world. All opera-

Richline SA: Johan Bezuidenhout It was during re-opening in January 2020 that Bezuidenhout first heard about the Coronavirus. While it did not initially bother him, he took more notice when American President Donald Trump made the decision to close his country’s borders for international travel. Bezuidenhout then real-

tions came to a standstill, sending

“You can’t rely on the ‘clever’ giants.

employees home. Customers can-

You can’t rely on historical data. You

celled orders and early gains were

have to relook at the way you’ll do

completely eroded. “Everyone’s in

business in future, taking a pragmatic

the process of drafting amended

approach and re-establishing your

forecasts, etc without any historical

objectives,” he says.

data to rely on,” says Bezuidenhout. “It’s going to be very tough on business in general. We’ve already drafted revised budgets and forecasts that are currently being reviewed.” He’s noted how much more personal business has become. “Knowing that we’re all in this together, people have more compassion and listen more than they did before. Being called

ised that the virus would

after hours is no longer

soon impact SA as well.

a problem because the

“It was a roller-coaster of emotions seeing the whole world come to a standstill and nobody able to do anything about it. It suddenly no longer mattered whether you were educated or uneducated, rich or poor – we were all equally vulnerable,” he recalls. “The first week or so of the lockdown was very stressful, not knowing whether we’d get sick, but afterwards we adapted quite

message may benefit you

CPM: Sharon Eades

in a big way.”

COVID-19 first appeared on Eades’

Bezuidenhout has also

radar as a serious issue for her com-

noticed how much more creative

pany when she became aware that

companies and individuals have be-

it would not involve a three-week

come in identifying new opportuni-

closure, but would be with us for

ties presented by COVID-19.

a long time to come. “I would say

He believes businesses should still

the first week of the lockdown was

be very conservative in drafting new

when reality hit home,” she recalls.

plans. “This year won’t see recover-

Eades lives on a smallholding and

ies or growth. Rather do your best

has tenants and staff

and be aggressive in curbing expenses and potential losses. Look beyond 2020 and draft forecasts for 2021 in terms of regrowth and getting back to normal,” he advises. What is the biggest lesson he has learnt over the past few weeks?



SAJN |BUSINESS MANAGEMENT to communicate with, as well as many projects and chores to do on the property. “We’ve kept very busy and positive. However, the worry of the staff responsibility is immense,” she says. Five weeks of no business was certainly a huge blow for CPM. “However, we survived it. We started a chat group with the full staff complement and kept communicating with each other, sending information, motivational texts and the odd joke. Many of us were able to work

What is the biggest lesson Eades

from home and utilised our time ad-

has learnt over the past few weeks?

dressing projects. Mostly, I think it

“We can’t predict what lies ahead of

gave us time to reflect on the reality

us. Take every day as it comes and do

of life and all we take for granted,

your best. Support others and count

as well as how blessed we are to be

your blessings.”

employed and have homes. Many others aren’t that fortunate.” CPM is currently working at 50% capacity and has taken measures to ensure continuity of business and the safety of its staff. The company has also shortened its hours. “We’ve

EJP: Colin Campbell

focused on what we can achieve

Early to mid-March was when Camp-

and have put plans of action in

bell first realised that COVID-19 could

place do so.”

become a serious issue for EJP. “That was when we became aware that this wasn’t going to blow over,” he recalls. “As we have over 18 emerging jeweller-based businesses on our books, we became concerned about how they’d adapt and what the market would be like later in the year.” As a jewellery incubator, EJP has seen some of its incubatees use this period as an opportunity. It expects them to survive. “I worry more about the new entrants who were only surviving through the normally quiet months of January and February and then had this crisis placed on them,” he says.



BUSINESS MANAGEMENT|SAJN EJP is currently thinking outside

what’s changed in business-as-usual,

the box and is seeking new opportu-

both permanently and temporarily

nities. The company has a saying at

with customers, suppliers and, more

its offices: “We kiss frogs.” It will not

importantly, competitors. Based on

be business as usual for some time

these changes, we’ve had to look at

to come, predicts Campbell.

our strengths, weaknesses, oppor-

To communicate with its team,

tunities and threats. Re-evaluating

business partners and suppliers,

these key aspects has allowed us

EJP has been making use of Zoom

to shift our focus to ensure we get

meetings. “We’ve also been us-

business up and running as quickly

ing it to talk to our sponsors, Rand

as possible.”

Refinery and Seda. This has made

Communication has been very im-

our interactions a lot more real and

portant for Silk Route Gold during

personal. I feel it’s extremely impor-

Silk Route Gold: Alexa-Rae Sebba

these times. “Access to conference-

tant to keep in contact with peo-

The eight weeks since the start of

calling and messaging apps has as-

the lockdown have been a

sisted in working through these

time of confusion, anxi-

changes, but good, old-fashioned

of us from feeling as

ety, self-reflection and

e-mails still play their part,” she says.

if we’re on our own.”

definitely growth for

Being able to anticipate or quickly

Campbell has seen

Sebba. “The Level 5

respond to the needs of people re-

businesses, including

lockdown meant that

garding cleaning products, masks,

ple through these kinds of mediums. It prevents all

EJP, make very smart adaptations,



alternative use of hi-tech equip-



sanitisers, etc has been the best adap-



tation Sebba’s seen businesses make

trade at all. Obviously, as

so far. “Prioritising staff safety and

ment. “We’d always found uses for

with many businesses, this lack of

our CO2 laser, but now it’s leading

trading brings huge concerns for cash

For Sebba, Charles Darwin’s words

our way forward from cutting mate-

flow and a need to look after our

ring very true: “It is not the strong-

rial for face masks to cutting wood

staff and ensure their well-being. It

est of the species that survive nor

and Perspex for PPE screens.”

also means there’s a lack of hands on

the most intelligent, but the most

the floor, when needed,” she says.

responsive to change.”

What is the biggest lesson Camp-

communication has been essential.”

bell has learnt over the past few

In times of change, businesses

What is the biggest lesson Sebba

weeks? “Adapt or die. It’s by talking

that can adapt and be resilient will

has learnt over the past few weeks?

to people in a work environment,

survive, believes Sebba. “It’s impera-

“Nothing is certain in life. You have

a family environment and on social

tive to reconfigure your business plan

to prepare for the unforeseeable and

media that you see a way forward,”

to adapt to the changes we’re all re-

be able to adapt to whatever life

he says.

quired to face. We’ve had to assess

throws at you.”




CPM celebrates its staff THE MANAGEMENT TEAM AT CAPE



lenged through continuous upskill-

Precious Metals firmly believe that

goals though the lens of human

ing efforts. Their extensive organi-

their personnel form their most valu-

capital has cemented an emphasis

sational knowledge is vital to the

able asset, and that investing in talent

on strategic planning into corporate

effective education of new company

is vital to sustainable business growth

culture, addressing any potential

members: providing clarity of di-

and success. In February 2020 they

skills gaps through targeted de-

rection, ensuring past mistakes are

celebrated their 26th anniversary, a

velopment programmes, or noting

avoided and workflow is maintained,

milestone that can be attributed in

where outside recruitment would

and providing trainees with a greater

large part to the committed individu-

best benefit the whole.

sense of autonomy and confidence

als who make up the vibrant and di-

CPM team members know that

in their work. They have blossomed

they are valued. They understand that

into leaders, nurturing company cul-


through hard work and dedication,

ture, fostering trust and contributing

Managing Director Sharon Eades, 28

there is an open path for promotion

to employee engagement and job

people have been with the company

or management consideration and

satisfaction. They are appreciated for

for over a decade. In their tenure

that the work they do can make a

their vast expertise and enjoy their

at CPM, long-term employees have

difference on a company-wide scale.

rewarding roles as mentors, and be-

developed a nuanced understanding

Since they anticipate long-term em-

ing exposed to fresh ideas from their

of the market and their clients, and

ployment, constructive working rela-


their years of experience have helped

tionships are built, and effort is put

The benefits of this approach

them cultivate a sixth sense that is

into improving group performance

don’t end at the internal stability and

crucial for innovation and growth.

and lifting each other up. They feel

resilience that CPM has enjoyed in

With a focus on internal training,

competent and personally invested in

this volatile economic climate, but

CPM continually evaluates and ac-

the company’s success, taking owner-

extend to their clients in the form of

knowledges existing talent and con-

ship and pride in their work.

loyal and passionate service, deliv-

verse Cape Precious Metals family. Apart





siders individual personalities and

CPM veteran employees have

ered timeously through the efficien-

aptitudes when investing in the ca-

become masters in their fields, yet

cy that results from this stable and

reer development of the workforce.

stay sufficiently motivated and chal-

productive working environment. SA JEWELLERY NEWS – JUNE 2020


CPM’s stalwart stars are spread across all levels of the organisation,

11. Reneé Sangerhaus (Eastern Cape Manager): 15+ years

from housekeeping to executives.

12. Brent Knipe (Sales): 15+ years

All 10 managers have been with the

13. Glenda Jacobs (Manager):

company for a decade or more, reflecting Sharon’s sentiment that once you understand this industry, you’re here to stay! The full list of long-term team members at June 2020 equals close on half of their staff contingent. 1. Sharon Eades (Director): 26 years 2. Carminda Mxunyelwa (Housekeeping): 24+ years 3. Charmaine Rossouw (Sales Executive): 23 years 4. Malcolm Jenner (KZN/Gauteng, Regional Manager): 10 years & 13+ years. 5. Albert Schulz (Refinery Administrator): 21 years 6. Dennis van Heerden (Sales Manager): almost 18 years 7. Francois Jonker (Manager): 16+ years 8. Jolandie Binneman (Manager): 15+ years 9. Olga Hood-Eades (Executive): 15 years 10. Primrose Tologu (Housekeeping): 15+ years SA JEWELLERY NEWS – JUNE 2020

almost 15 years 14. André Gerber (Smelter): 14+ years 15. Rozane Stander (Debtors Clerk): 14+ years 16. Georgia Walters (Team Leader): 14+ years 17. Bridgette Makatesi (Refinery): 13+ years 18. Patrick Dayimani (Maintenance): 13+ years 19. Nelson Mthabathi (Refinery): 13 years 20. Melody Mxunyelwa (Internal Sales): 12+ years

27. Bianca Pitt (Team Leader): 10+ years 28. Janelle Thomson (Manager): 10+ years 29. Jaun Hattingh (Internal Sales/ Refinery): 10+ years CPM’s motto – “The team that works together, works” – is surely evidenced by this noteworthy and impressive staff service record. Their team is on hand to offer expert knowledge and advice across their range of products and services. Chat to a dedicated executive about how CPM can help you: HEAD OFFICE: +27 (0)21 551-2066 JHB: +27 (0)11 334-6263 DBN: + 27 (0)31 303-5402 PE: +27 (0)41 365-1890

21. JC Binedell (Team Leader): 11+ years 22. Peter Mazinyo (Refinery): almost 12 years 23. Tommaso Altavilla (Sales Manager): 11+ years 24. Chantel Futter (Sales): 10+ years 25. Zelpha Relese (Refinery): almost 11 years 26. Walter Ngwenya (Refinery): 10+ years

(Above): Sharon Eades (Director)


YOUR INSURANCE IS OUR BUSINESS ASSOCIATED INSURANCE BROKERS (AIB) Contact: Shaun Summers Address: 33 Scott Street, Waverley, Johannesburg, 2090 E-mail: / Phone: +27 (0)11 883-2400 | Fax: +27 (0)11 783-3664 Website

AIB is the trading name of i capital Risk Services (Pty) Ltd Reg. No 2004/022911/07 AIB is a registered Financial Services Provider FSP 19819


MetCon launched its Lockdown Jewellery Competition to give jewellers, both amateur and professional, a creative and fun way to spend their time during the lockdown.

Local designers’ creativity impresses 34



tain their shape, which is why I used

centrators (MetCon) has announced

the aluminium of soft drink cans. I

the winners of its Lockdown Jewel-

used the rims of the cans to create

lery Competition. Zadie Becker was

the hoops and the body of the cans

announced the winner in the Profes-

for the butterfly’s shape. I used mul-

sional category for her piece Flutter,

tiple layers to create a three-dimen-

while Jeffrey Groenewald was an-

sional effect in an attempt to cap-

nounced the winner in the Student

ture the perspective and fluttering

category for his piece Home Grown.

movement of the butterfly. I stuck

During the national lockdown,

the layers together by means of su-

Becker spent time in the garden

perglue. Once it had dried, I shaped

and was captivated by the grace

the wings and finally painted the

of God’s creations, particularly the

earrings using acrylic paint. Alumin-

butterfly. “The wing patterns and

ium is light, making it perfectly suit-

colour combinations of a butterfly

able for earrings.”

are mesmerising and I was particu-

Groenewald also found inspira-

larly fascinated by its movement,”

tion in his garden. “Presented with

she says. “I decided to search for

the challenge of making a creative

materials in my house that could

piece of jewellery from whatever I

easily be manipulated, yet would re-

had available at home, the thought came to me to use only items from

'It was a great challenge and the inspiration for further home-grown pieces to come.' – Jeffrey Groenewald, Student category winner


our vegetable garden,” he explains. “Being effectively unable to work during the lockdown, I spent most of my time there and while planting, pruning and repairing fencing and trellises, I found the materials for my piece: a fragment of Delft ceramics which was buried in the soil, old wood from our rosemary bush, green twine from the fencing and



Karlien du Plessis,

copper wire, which I often use for

The judges were Esther Boshoff of

binding. Making the triangular frag-

Beaudell Jewellery, Karlien du Plessis

Karlien Designs

ment of ceramic the centrepiece, I

of Karlien Designs and Isabel Pfaff of

Du Plessis is a manufacturing jewel-

let the design evolve around it as I

Isabel Jewellery Design Studio.

ler based in Pretoria, Gauteng and

worked. I intended the finished piece

has been working in various spheres

to be bold and attractive, but also

About the MetCon Lockdown

of the industry for the past 20 years.

functional and a little rough – just

Jewellery judges:

Having been involved in manufactur-

like the garden it came from.”

ing, retail, diamond sales and a few Esther Boshoff,

other pursuits, in 2009 she opened

lery Competition over the first five

Beaudell Jewellery

Karlien Designs, which has since

weeks of confinement and invited

After completing her jewellery de-

gone from strength to strength.

professional jewellers and jewellery

sign and manufacturing studies at

students to create homemade jewel-

the Tshwane University of Technol-

Isabel Pfaff,

lery out of the various bits and bobs

ogy, Boshoff started Beaudell Jew-

Isabel Jewellery Design Studio

they found lying around their houses

ellery as a studio for custom en-

Pfaff grew up on a farm in Malelane,

and gardens, and to submit photos

gagement rings in 2010. She won

Mpumalanga. After obtaining her BA

of their creations.

the PlatAfrica Professional Design

in fine arts (jewellery design) in 1998,

“The goal was to provide light-

Award in 2019 with a neckpiece

she gained extensive and dynamic in-

hearted, distracting fun during these

named Love in Full Bloom and was

dustry experience. Since 1991, she

strange and stressful times,” says the

one of the jewellers who won the

has been working from her own

refinery. “We were blown away by

MetCon Six Rings competition at

studio in Kuils River in the Western

the amazing entries.”

Jewellex Africa 2019.

Cape, crafting beautiful creations.

MetCon ran the Lockdown Jewel-

'Thank you for allowing us the opportunity to focus on something creative and constructive, for distracting us from our daily challenges and for showing us how resourceful we can be.' – Zadie Becker, Professional category winner 36






An inside view of M Lockdown Jewellery Co


help create content for MetCon’s social media towards of



end Before

that, I would not have been able to offer you a shred of information about South African jewellery. In the time since, I have learnt a little more about an industry inextricably entwined with one of the most gov-

Kyle McIntyre from Redbeerd, the design team behind MetCon’s Lockdown Jewellery Competition, shares his observations of the industry, the competition entrants and MetCon during this difficult time.

erned and controlled categories of

with it. Thus the MetCon Lockdown

commodities in SA (and the world,

Jewellery Competition was born.

for that matter): precious metals. Redbeerd (MetCon’s design team

Battling boredom and

and the company I represent) was

MetCon’s generosity

given the challenge of producing

The competition was always primarily

material that embodied the spirit

routed in simple, creative fun. The

of the COVID-19 lockdown, the

idea was to help jewellers fend

pandemic and everything that came

off boredom and possibly subdue concerns about the industry’s future. The task set to the jewellers was simple – create original jewellery out of bits and bobs they were able to find around the properties where they were spending the lockdown. There would be two categories: professional jewellers and jewellery students. As the idea was distributed to all of us, it naturally evolved and MetCon quickly offered to sponsor food parcels for the Mooiplaats community through the SMILE initiative.




MetCon’s ompetition A focal point for South African jewellers Managing the entries and being directly involved with all communication regarding the competition, I saw how this event became a focal point for South African jewellers. And as someone still learning about the industry, I knew I would gain new insights from a unique vantage point. Receiving entries The response was immediately positive from the jewellers, all tagging

before expressing how happy they

The entries

each other and their friends in the

were that it was enabling the supply

I am no jeweller or any sort of crafts-

posts we put out. The entries them-

of food parcels to those in need.

man, but I was blown away by the

selves took a while to come through

I was deeply impressed by the

creativity of all the entries. The more

– understandably so, as it takes time

calibre of people who were entering:

they came in, the sadder I became

to create something beautiful. But

their clear and tangible respect for

that this was a competition and there

when they did come in, I got a good

their craft and their indelible, creative

would have to be “losers”, when

feel for who these jewellers were

spirit that far surpassed any egotisti-

none of the entries deserved any-

from the way they responded to

cal notion of “winning” something.

thing less than being called winners.

me as I communicated with each of

These were people who loved

And it was not just the brilliant

what they did and were delighted

pieces I saw that impacted me: it was

I was taken aback by a few things,

to keep doing it in an original, fun,

their stories. Some simply grabbed

but in the most wonderful way.

and creative way during a time of

my heart. Two, in particular, stood

Almost every jeweller conveyed

struggle and uncertainty. These were

out for me: Chanique Barnard, who

their gratitude for the competition

true South African artisans.

produced exquisite feather earrings,

them via e-mail.



SAJN |IN DEPTH moved me with her story of how her

pieces, one of which was made out

me every morning on my com-

father is her inspiration, along with

of balloon rubber and was abso-

puter screen. I had been given a

the tumbling pigeons he keeps as a

lutely wonderful! I was rather sad at

privileged view into an industry at

hobby, and Andreas Salver, who ac-

having to tell Yasmeen that Sabeeha

odds with the resources it needs to

knowledged the difficult economic

was ineligible for entry, but she said

thrive, in a turbulent sphere filled

times we will inevitably face with

she would explain it to her daughter

with bureaucratic obstacles, made

his focus on those less fortunate. He

easily enough.

even more dismal by a dangerous

pointed to the ease with which some-

pandemic. Yet it was undeterred by

one could make and sell his design

all these factors.

and, in so doing, put a little more in

It is an industry which, against all

their pocket and on their plate.

odds, retains its invaluable spirit of

The winners were exceptional.

creativity along with all the virtue’s

Zadie Becker created butterflies from

trappings. At no point did I perceive

cans which looked so real that I al-

any malice or resentment for the

most e-mailed her asking her not to

situation in which the jewellers found

kill any more of them! Jeffrey Groe-

themselves. There was only hope for

newald created the kind of elegance,

things to get better and an attitude

inspired by his veggie patch, that I

of resilience born of true respect for

expected to see accompanied by a

their craft.

hefty price tag.

I was also sad that we could not do more for the industry during this

The judges

trying period. I can only hope that

Three of the winners from the Six

I simply had to share this with

the competition produced a few

Rings competition were to adjudicate

Charlotte Crosse from MetCon and,

more smiles and inspired a little more

the entries. They turned out to be

being the classy lady she is, she re-

hope than existed before it.

Esther Boshoff, Karlien du Plessis and

sponded promptly to Yasmeen and

I wish to thank the MetCon team

Isabel Pfaff. All of them considered

Sabeeha, offering words of encour-

for endorsing the competition from

every entry with sensitivity, sincere

agement and thanks. We shared Sa-

the beginning, taking on the cost,

care and rigour.

beeha’s entries, as well as her “thank

sponsoring food parcels and simply

you” card to Charlotte, on The Jew-

being the wonderful company it is.

ellers’ Story Facebook page.

Many businesses would not have

A delightful young jeweller Before the competition ended, I re-

taken on such a project at the best of

ceived an entry from Yasmeen, a

After it all

times, let alone during this one, but

mother who was e-mailing on be-

When the competition ended, I

Charlotte Crosse and the MetCon

half of her eight-year-old daughter

was sad that its powerful creativ-

team showed not just their metal,

Sabeeha. The girl had created a few

ity would no longer be reaching

but their mettle. I salute them!

It is an industry which, against all odds, retains its invaluable spirit of creativity along with all the virtue’s trappings. At no point did I perceive any malice or resentment for the situation in which the jewellers found themselves. There was only hope for things to get better and an attitude of resilience born of true respect for their craft. 42


titled-1 1

2018/05/30 17:43


Nigel Smith, a results catalyst, aims to help people and businesses achieve goals by equipping them to innovate, relate, sell, coach and lead.

(ie, you know for sure that if you do X, you will get Y). When you look at any situation in the Obvious domain, your approach is to sense-categorise-respond. You sense what it is and what needs to happen. Then you categorise it, then you respond. In the Obvious domain you can really


copy best practices. Questions you

in this time of cha-

can use with your team in this do-



main are: “What are the things we

ity takes on a whole

know for sure?” and “What can we

new perspective, as

delegate with confidence?”


you well know. So the best way I

The second domain is the Com-

can serve you in this month’s arti-

plicated domain, where expertise is

cle is by sharing some insights from

valuable and a certain level of think-

my friend and colleague, Dr Shawn

ing is required to work out the best

Cunningham, who recently hosted a

order in which to do things. This is

webinar on the Cynefin Framework,

where an expert can look at what

facilitating key concepts for making

you are doing and say: “You missed

sense of where you are – “a sense

something here.” The Complicat-

of place” – in order to make the best

ed domain has known unknowns,

decisions as you navigate your busi-

where there are a range of answers

ness through this pandemic.

that experts can help you discern

Cynefin is a sense-making model

and choose from. As businesses,

developed by DJ Snowden and ME

what we must

Boone in November 2007 in an ar-

do in this do-

ticle entitled “A Leader’s Framework

main is sense-

for Decision-Making”, which ap-

analyse-respond: sense where there

it and then respond with appropri-

peared in the Harvard Business Re-

is a problem or an opportunity, do

ate action. This is the domain where

view (HBR). It’s since become one of

some form of analysis to understand

having good data is very valuable

Making some sense

the five most-cited HBR articles ever. The logic is that when you are under attack, you make decisions very differently from when you are sitting outside under a clear blue sky contemplating your future. You therefore need to know where you are so that you can make better decisions. According to the Cynefin Framework, there are five different domains which aid in decision-making. The first is the Obvious domain, where things are clear and simple. This is the domain of known knowns


and where good practice works:

While fighting fires and repurposing your company, new ways of doing and delivering business will emerge and become the accepted practices of the future.

where you can take something that works well in one place and, after some adaptation, make it work in your own situation. Questions you can use with your team in the Complicated domain are: “What are the things we can figure out by asking the right questions?”, “What are the things where the sequence is critical?”, “What are the areas where we know which resources are needed?” and “How can we use data to improve performance?”


THE PERFORMANCE CATALYST|SAJN only make sense retrospectively. In

are: “Where do we have to act de-

the Complex domain, your rule of

cisively to stop the bleeding?” and

thumb is to probe-sense-respond:

“What novel practices are emerging

try some things, sense and listen

from this?”

to see whether you are getting any

Finally, there is the Disordered/

change and then respond by typi-

Confused domain. You can be in

cally adding more resources so that

disorder because of two things:

any ideas which seem more viable

the first is ignorance, where things

can get you more resources. In this

which should have been addressed

domain, you have to pay attention

were overlooked, possibly because

to emergent practice, new ways

you were overwhelmed by other

of doing things emanating from a

factors, or simply not paying enough

complex situation like the current

attention, or made a bad business

COVID-19 pandemic. Questions you

decision because you took an un-

can use with your team in this do-

informed risk. The second cause is

main are: “Where are the patterns

that you put in great systems, but

shifting?”, “What are the things we

they are no longer helping you and

can only understand by trying many

you are genuinely perplexed about

small (safe to fail) experiments to

how to act. To get out of the Dis-

detect small changes?” and “What

ordered domain, you need to get

naïve, contradictory or counter-in-

your team together (including those

tuitive ideas appear to work?”

who strongly agree and those who

The fourth domain is the Cha-

strongly disagree with you) to re-

otic domain. This is also a domain

prioritise. A question you can use

of unknown unknowns, where

with your team in this domain is:

se out of it all

there are simply no right answers.

“Where are our own contradictions

Here there is no time for analysis.

leading to inconsistency, conflict or

In the Chaotic domain, you need to


The third domain is the Com-

take immediate action to prevent a

A last question to ask is: “What

plex domain. Here you are dealing

situation from getting even worse.

assumptions are we possibly making,

with uncertainty, where you are

While you do not necessarily make

based on past systems/rules, which

the best decisions, you neverthe-

are leading us into big trouble? For

less make them fast. The

example, are we assuming that when

be stable or predict-

rule of thumb here is

this pandemic is over, everything will

able yesterday have

to act-sense-respond.

return to the way it used to be?” As

changed; the under-

In the Chaotic domain,

businesses, we must confront our


not sure what leads to what. Things that appeared to



you need to pay atten-

assumptions, which in turn could



tion to novel practice.

lead us to innovation and triumph.

to be very careful

While fighting fires


not to solve complex



with the Cynefin Framework, but

company, new ways of doing

I hope I have conveyed some of its

and delivering business will emerge

concepts. For more information and

In the Complex domain, you have

and become the accepted practices

tools you can use to make decisions

unknown unknowns: there are no

of the future. Questions you can

under conditions of uncertainty, visit:

right answers. Cause and effect

use with your team in this domain

problems the same way you solved





There is much more to working


Gold/Silver Krugerrands • Gold/Silver Bars • Dinar/Zahab Gold Coins Silver One Ounce Coins • Buy-Back of all Gold Jewellery Specialised/Timeless Gifting • Vault Storage • Personal Investment Portfolio Manager

An Official Client of Rand Refinery

Faaiza Haniff 071 362 9630

Haseena Joosab 082 415 5202

Phone: 011 888 8888 (Ext 226) Address: 116 Fourth Street, Parkmore, Sandton, 2146 Website:

Clarity is our trade stand point


website - instagram - @virtuediamonds facebook - Virtue Diamonds


Renata Editorial Itingen, May 2020

Swiss quality and relentless reliability have been making watches with Renata batteries tick since the 70’s. Their energy fuels diverse products including watches, consumer electronics, RFID and beacons, as well as medical devices and sensors. As one of the world’s leading battery producers, Renata provides around one million coin cells a day to customers in over 140 countries. The Swiss company always has its eye on the future. Its 0% mercury silver oxide coin cells have set an industry benchmark and significantly raised the bar through modified materials and advanced production technologies. Renata offers a broad portfolio of silver oxide, lithium and zinc air batteries. Particularly in the silver oxide category the selection is huge. The offering focuses on the differentiation between high-drain and low-drain cells, vital in meeting the high technical demands of the watch sector. This market success is further energized by close collaboration between Renata and the development arms of Swiss made quartz watch manufacturers. In close collaboration with Tissot, Renata recently developed the rechargeable lithium coin cell, named “ICR 2430”. This battery is designed for the new Tissot TTouch Connect Solar Smartwatch. The battery’s highlight is its long autonomy – the battery, combined with the solar energy, must be charged only every 6-month. Another last successful project was the integration of the manufacturing high performance silver-oxide line. Renata’s engineering team designed and developed the first state of the art silver-oxide line worldwide. This investment offers many advantages, such as highly increased production capacity, flexible planning, full traceability and complete inspection of each individual cell. Renata keeps positioning herself strongly in the Industry 4.0 and reaches a new level of battery manufacturing.






Find us on


via Tel: +27 11 805 7574 Fax: +27 11 805 7576 Email: Website:

Monthly educational insert An SA Jewellery News and Jewellery Council of South Africa initiative

Written by Dr PetrĂŠ Prins, Gems and Jewellery: The South African Handbook is an introduction to gemstones, jewellery and store management.

The following is an extract from Gems and Jewellery: The South African Handbook

After two years' post-graduate research at Cambridge University, UK, and 10 years as senior lecturer in geochemistry and mineralogy at the University of Stellenbosch, South Africa, Dr Prins, in 1982, started Prins & Prins Diamonds, a leading supplier of diamonds, gemstones and fine jewellery in Cape Town.



Customers often need advice on the type of jewellery that will complement the shape of either their hand, neck or face or what colour of gold or pearls looks best with their particular skin tone.Your selling process will be much easier if you can offer the correct advice.

OPTICAL ILLUSIONS As a jeweller, you should know that optical illusions play a major role in designing and that the “total picture” of a hand with rings or bangles must be pleasing (beautiful) to the eye. Also, that there exist a few basic face, hand and neck types and that the oval face type is the most pleasing to the eye.

Square in box looks larger than one on left. Square on right looks flattened, while square on left looks higher.

The above principles should also be applied when designing or selecting jewellery for a specific type of face, neck or hand. The following sketches are self-explanatory.


Accessories on the face should thus render the illusion of an oval form. Fingers or wrists that are either too short or long will look more “normal” if the correct jewellery is chosen. Optical illusions are best explained by the sketches below.

Oval (ideal)



Lower bar looks shorter than one above

Line below looks longer than one above

Thick bezel settings make the diamond look bigger





Triangular face

IS JEWELLERY MAKING YOUR CUSTOMER SICK? Some people experience redness, blistering or dry and itchy patches on their skin after wearing certain pieces of jewellery. This condition can be of two types.

A thin, elongated ring on a broad hand will force the eye to move along the finger, making the finger look longer. Thin hands look “shorter” with broad rings.

Square face

The one is known as contact dermatitis, which occurs when the wearer lets soap, lotions, detergents and dirt build up on jewellery or when water and lotion get trapped beneath a ring that fits too tightly. Such cases can usually be cured by washing jewellery frequently and keeping affected areas of the skin free of excess cosmetics and lotions, or by having their ring sized properly. The other, a more serious type of skin condition, is known as nickel dermatitis. In this case, the wearer is allergic to nickel, which is a common component in some alloys of white gold, in yellow gold of less than 14k and in costume jewellery. It is advisable to consult a dermatologist to ensure that nickel is indeed the culprit. A solution to the problem is to wear jewellery that is nickelfree. Alternatively, the underside of the nickel-rich item can be plated with rhodium, pure yellow gold or, less expensively, by a layer of clear nail polish.

MATCHING GOLD WITH SKIN COLOUR GOLD JEWELLERY - white, green, purple, red or yellow?

Round face

Elongated face

The traditional colour of gold jewellery is yellow and in cultures where gold has religious meaning, no other colour but yellow is acceptable. Fashion in the ‘90s and thereafter demanded a “white” look and platinum and white gold jewellery became popular.The dramatic decrease in the price of platinum in 2008 allowed more consumers than before to choose platinum jewellery. If the price of platinum remains low, the “white” trend in jewellery may continue for many more years. However, fashion changes and yellow gold may yet regain its erstwhile popularity. Yellow gold alloys are available in a variety of colours, from intense dark yellow to a paler yellow, or yellow with a greenish or reddish tint. Even red, pink or black gold


alloys are available. The skin tone of the wearer will indicate which gold colour to be worn. For instance, a pinkish skin will not look good with red or intense yellow colours, while dark or tanned skins are complemented by the warm colour of

an intense yellow gold. Even white gold can have different shades of white, depending on the alloy, its surface texture and whether it has been plated with rhodium. Greyish gold colours often look good with reddish or yellowish skins.


A SMALL ISSUE CAUSING BIG PROBLEMS It may happen that when a ring is resized, a highly upset client is back the next day complaining: “I lost my diamond!” Your first prize is not to have to resize a ring. However, requests for the resizing of rings occur regularly. A jeweller will save himself much trouble and expense if the correct size is taken initially and a proper quality check is done after the ring was resized.


An incorrect finger size was measured initially. It may have been a very hot day, your client may have been walking for some time, or just came off an overseas flight - all reasons for a swollen hand. Keep a swollen hand in ice or under cold running water before taking the finger size.

ii) Clients pick up weight or their knuckles enlarge with time. iii)

stone rattles inside an insecure setting. Touch a small stone with a steel tweezer. If it moves, it is loose.

• The enlargement of a ring containing more than one stone may result in the stones being pushed against each other, causing damage to their girdles. • Resizing often results in soldering lines which may discolour or become visible with future polishing.

Your goldsmith made a wide band according to the size you supplied him. Problem is, you took the finger size using a narrow sizing band and did not tell him that. A wide band grips flesh more tightly or goes over a knuckle with more difficulty than a narrow band. If a goldsmith knows that a narrow sizing band was used, it is his responsibility to adjust the size of a wider band accordingly. Make sure that you and your goldsmith use the same type of size stick and ask him how he prefers you to indicate the finger size.

iv) The purchaser did not know the finger size and/or needed the ring in a hurry.

METHODS OF RESIZING If a ring needs to be enlarged by a few sizes only, it can normally be stretched easily with special tools and techniques. Enlargement by more than two sizes requires the soldering in of extra metal. Equally time-consuming is to make a ring smaller. It also requires soldering, polishing and often rhodium plating.




• When a ring is made smaller, claws and tube settings normally “open up” and stones become loose. Shake the ring close to your ear and you will hear how a largish

The major consumer countries use different systems to describe finger sizes. A comparison of these systems is essential for Internet trading and when dealing with foreigners.

Often a husband or boyfriend wants to surprise his beloved, or she may be unavailable for size measurements.

This educational supplement was proudly sponsored by


• Advise him to play with a ring of hers and to remember over which of his knuckles it goes perfectly. You can then size his knuckle. • He can measure with a caliper or even a tape measure, accurately to half a millimetre, the inside diameter of her old ring.

Please note: •

Drawing a circle on the inside of an existing ring gives a poor indication of the ring’s actual size.

Copy and cut out a finger size template for your client to use at home.

• She can always ask another jeweller to measure her finger size.

GEMSTONES FOR BIRTHDAYS AND WEDDING ANNIVERSARIES Birthdays and wedding anniversaries offer great opportunities for the sale of gemstones. The jeweller should always have a selection of birthstone rings or loose gemstones available which he can suggest as an ideal gift for these occasions.

THE LORE OF BIRTHSTONES The idea of associating a specific gem with each month probably originates from the breastplate worn by Aaron, High Priest of the Jews. As described in Exodus, his brother, Moses, made the breastplate in about 1250BC, according to instructions received during his 40 days on Mount Sinai. The breastplate contained 12 gemstones representing the 12 tribes. Almost the same 12 gems are recorded in Revelations,

the last book of the New Testament. Subsequently, these gems were linked to the 12 signs of the zodiac. Over the ages, the original list of gemstones has changed due to difficulties in translation, changing values and even the discovery of new gems. Each of the current gems represents a calendar month, whereas the zodiac signs cover a period spanning two months. A birthstone list is presented in Part III, Table 5.

WEDDING ANNIVERSARY GEMSTONES AND GIFTS It has been a tradition for many decades that husbands give their wives a gift on the anniversary of their wedding day. Only recently have wedding anniversary gift lists, one for gemstones and another for “everyday items”, been universally accepted.

HOW TO PROTECT YOUR INTELLECTUAL PROPERTY Many jewellery designers complain that their designs are copied by others. Copyright protection is a powerful tool to protect a designer’s most precious commodity - his creativity. However, it is not easy to demonstrate, especially in jewellery, that a design deserves copyright protection. First and foremost, the design must display sufficient originality as well as sufficient creativity. For example, a diamond bracelet design with alternating round brilliant and heart-shaped diamonds in stainless steel and yellow gold, although different, is not sufficiently artistic or original to warrant copyright protection. However, when the designer develops a unique clasp that operates with a mechanism not yet used before, or when he interprets a theme – say, two interlocking hearts in a way not done before – his creativity and artistic impression could merit protection.

Ownership and protection usually commence as soon as the design is created and fixed in a tangible medium such as a drawing. The design’s creator owns the copyright unless he is an employee of a company who supplies him with an annual IRP5 tax document. South African designers, or companies, can file for a temporary patent at the Companies & Intellectual Property Registration Office of SA (CIPRO). Documents are available at: It is sometimes easier to file for copyright protection in other countries, especially if you have a concept with worldwide appeal. US forms can be downloaded at:

This educational supplement was proudly sponsored by


SECURITY • Security systems • How to help prevent robberies and what to do after one • Shoplifting - the jeweller's plague For many centuries, diamonds and precious metals attracted the attention of unsavoury characters. During their lifetime, most jewellers and diamond dealers will probably experience acts of criminality directed at themselves or their businesses. Security issues should thus form an essential part of the training of their management and staff. Insurers believe that more than 50% of crime against jewellers are preventable.

SECURITY SYSTEMS While criminals increasingly target the diamond and jewellery industry, some businesses continue to trade with inadequate protection and, in some cases, no insurance at all. The security of premises and the protection of inventory are two of the most important responsibilities of management. Fortunately, high-tech security protection is relatively inexpensive.


MOTION DETECTORS All areas should be covered.The most efficient motion detector combines heat-sensing infra-red beams to detect body heat with microwave doppler technology to detect movement. Another type of detector is the “strong vibration detector” located near a safe or strongroom. This will trigger an alarm when the use of power tools or digging equipment is sensed.

All external doors - These should have steel gates with high-quality locks. Your front entrance should have two interlocking doors and always be closed. Clients must be identified before they are “buzzed in” and your staff should enter via a security code or card.


Glass doors - These should be made from high-impact security glass or normal glass covered with a security laminate and with sensors that trigger when an attempt is made to break the glass. Roller shutters - These can be installed to protect doors and outside windows at night. All physical barriers, including the strong room, should have magnetic sensors which trigger the alarm system when interference occurs.


Display windows - These should be built with shatterproof glass and fitted with robust locking devices that cannot be forced open easily.

Install a few panic buttons within reach of the staff or give each of them a personal panic button to carry at all times especially when entering or leaving the premises.

Most insurance companies will insist on sirens or bells that sound a loud alarm when the control panel is activated.

RAPID RESPONSE ALARM COMPANY All the detectors (fire and burglary) are connected to a control panel which is linked via a permanent telephone connection (either cell and/or land line) to a central monitoring station which is operated by a specialist alarm

This educational supplement was proudly sponsored by


company. The central station monitors your control panel 24 hours a day , and will call the key-holder or police when they receive a signal. Because intruders can cut telephone wires, a second dial-up line or radio contact should be installed as back-up.

may end up with a number of small inferior safes. Make sure that the weight of your safe is within the load-bearing capacity of your floor and lift. High-tech, thin-walled safes are available, but are quite expensive. Time locks can add some protection.

Burglars may pose as representatives of your alarm company and may gain access to your premises or security codes. Connecting a second alarm company to your control panel (with a different password) will lessen your risk.

Location of safes: Safes should preferably be located in a small, lockable strongroom with reinforced walls and a steel door. The main burglar and fire alarm control panel should also be located here. Safes can even be hidden in a “secret” locality.

CLOSED-CIRCUIT TELEVISION (CCTV) This has become an essential element in our industry. Cameras should cover the outside of your entrance, showcases, cashiers and strongroom. Modern computerised systems are not expensive and split-screen images can be transmitted to your alarm company or even your home. Recorded images taken over many weeks can today be stored on disk. Such evidence is vital in capturing and convicting intruders. Maintaining the system is essential, while improper lighting and inadequate positioning of cameras will hamper its effectiveness.

SAFES Your insurance company will advise you on selecting a safe. If you have one, make sure that its specifications have an insurance rating which covers the value of items to be stored. Buy the largest, best-rated safe you can afford. As your inventory grows, you will need more space and

VAULTS AND STRONGROOMS Traditional vaults are built with reinforced concrete, are heavy and the true professional can, unfor tunately, breach them. Modern modular vault systems built to tested technical standards normally provide guaranteed security. They are thinner-walled and resistant to diamond drill cores, thermic lances and explosives. However, they are much more expensive than traditional strongrooms.

Please note: All walls can be breached and a good alarm system remains the best protection.

SMOKE SCREENS Popular among smaller stores is a very effective system that generates dense smoke when your alarm is triggered. The smoke fills the whole store and renders intruders “blind”, protecting your inventory until the police arrives.

DO’S AND DON’TS WHEN ROBBERS STRIKE When robbers strike, more than merchandise may be lost - the lives of jewellers and their employees are equally at stake. Here is some advice on how to prevent a strike on your premises and how to minimise the damage done during a robbery.

3. Have an in-store verbal alert system for suspicious customers. 4. Don’t “stretch” normal opening or closing hours to make a sale. 5. Have a policy for buzz-lock doors on who gets buzzed in and who does not. Ask for identification, where appropriate.


6. Report suspicious persons and activities to the police. Phone your colleagues and alert them.

1. Have regular scheduled reviews of store security at staff meetings.

7. Know and post emergency phone numbers ahead of time.

2. Be alert to untypical customer behaviour. It may indicate that your store is being “cased”.

8. Don’t have fewer than three staff members in the store at any time, or as many as required by your insurer.

This educational supplement was proudly sponsored by


9. Never open and lock up the store on your own. Post someone outside the store during opening and closing. 10. Open your front door only after jewellery has been packed out into showcases and close your doors before it is returned to the safe.

4. Don’t reach for or use a gun. 5. Observe details of a robber – physical appearance, type of car, vehicle registration number, etc. However, avoid eye contact.

11. Use security cameras and shatterproof glass.

6. Don’t become aggressive towards robbers and don’t try an obvious stall.

12. Don’t ignore your own security procedures or bend the rules.


13. Keep showcases locked at all times.

1. Don’t pursue a criminal.

14. Show only two or three stock pieces at a time.

2. Immediately write down any characteristics of robbers and save all recorded images.

15. Do not let your stock value exceed your insurance limit.

WHAT YOU SHOULD DO DURING A ROBBERY 1. Don’t hit a loud alarm button while a crime is in progress. 2. Follow a robber’s instructions exactly. 3. Carry a remote control silent panic button on you and use it when needed.

3. Inform the police and your insurer. 4. Inform the Jewellery Council of SA (JCSA) and provide them with images for distribution to other jewellers. Contact them at: 5. Prepare your stock records/pictures/sketches to be used by the police and your insurer. 6. Know how to deal with the media after the event.

SHOPLIFTING - THE JEWELLER’S PLAGUE Shoplifters are not easy to identify and may look like your normal customer. Research has identified four shoplifter types:

Amateurs - these are occasional thieves who yield to temptation when the opportunity presents itself. Professionals - they steal jewellery as a living or to feed a drug habit.

A jewellery store attracts an unusual number of shoplifters because it carries small, high-value items that are easy to conceal. You may think your stock is safe because it is kept under lock and key, but salespeople are often under pressure and may leave cabinets open and keys on desks.They may not be able to keep track of individual items by showing too many at the same time, or trying to serve more than one client simultaneously. Such carelessness can easily result in serious stock losses.

Kleptomaniacs - they have a compulsion to steal due to a psychopathological problem and will even steal from friends. The items they steal normally have no useful function - ie, one earring. Habitual shoplifters - stealing forms part of their routine and they motivate their theft by thinking that all retailers are greedy, that they are owed something or that it will make no difference to the jeweller. They may have an emotional conflict or difficulty in controlling impulses. ...To be continued in the July 2020 edition

This educational supplement was proudly sponsored by

3D printers built by jewellers for jewellers Finally, you can print at exceptional speeds without sacrificing resolution or surface finish. The B9 Core Series is the new industry leader in speed, simplicity, and value.

BIG ON DEFINITION Premium quality investment powders producing the best finish

Order online or for more information 0861 11 51 37 Castle Mews building, 39 Sir Lowry c/o Russell street, Cape Town.

Contact Jacqui Tel: 011 334 7607/8 or Please visit our website for more information:

* From valid Jewellers Permit and Second-hand dealers License holders only. We do not buy directly from the public.

isikhova 08/2019



GIA offers courses at no charge To help support its corporate clients, trade associations, alumni and gem and jewellery professionals worldwide, the Gemological Institute of America (GIA) is waiving tuition (US$750 total value) for all three online GIA Essentials eLearning courses with starting dates before 29 June 2020. “AS THE EFFECTS OF THE CORONA-


entirely online and allow

Applicants who have previously en-

candidates to work at their

rolled and did not successfully com-

own pace within a three-

plete the course will not be eligible

month maximum comple-

to enrol through this offer. Re-enrol-

tion period for each course.

ments for a course will be charged

No prior experience or

the standard tuition fee. Optional

gemmological equipment

hard-copy books and materials are

is necessary to enrol in

available at standard cost, plus ad-

these courses. The course’s

ditional shipping costs.

official ending date will be reflected

All applicants must have a high

in both the candidate’s enrolment

school diploma or equivalent to be

agreement and online student cen-

admitted into GIA courses. Students

tre portal once registration for the

are required to have a valid e-mail

course is completed.

address and access to a personal

To earn the GIA Applied Jewelry

computer, tablet or mobile device

Professional™ (AJP®) Diploma, all

with Internet access to complete

three Essentials courses need to be

online courses.

completed. The eligible courses are: • GIA Jewellery Essentials (GEM 110) • GIA Coloured Stone Essentials (GEM 120) • GIA Diamond Essentials

The full list of application and course requirements can be found in the GIA Education Catalogue. Established in 1931, the GIA is a world authority on diamonds, coloured stones and pearls. A pub-

virus on our personal lives and busi-

(GEM 130)

lic benefit, non-profit institute, it

nesses continue, the GIA is commit-

To apply, candidates must use the

is a leading source of knowledge,

ted to our mission of ensuring the

GIA’s online application. Each course

standards and education in gems

public trust in gems and jewellery

requires a separate enrolment.

and jewellery, with many students

through our educational offerings,”

This offer is valid for first-time en-

around the globe turning to it for

says the institute. It therefore an-

rolments for courses starting before

the knowledge, skills and credentials

nounced that its Essentials eLearning

Monday, 29 June 2020. Courses be-

that launch successful gem

courses – which cover fundamental

gin every Monday (except 25 May,

and jewellery careers.

knowledge for gem and jewellery

when classes begin on Tuesday, 26

professionals and are required for

May) and apply to English-language

many GIA credentials – will be of-

Essentials eLearning courses offered

fered at no charge. The courses are

through the GIA Carlsbad Campus.


ADDRESS: SUITE 305, 3RD FLOOR, 5 STURDEE AVENUE, ROSEBANK TEL: 011 334 0187 | OFFICE CELL: 074 688 9907 E-MAIL: FACEBOOK: DIAGEM DIAMONDS WEBSITE: We stock a large range of certified polished diamonds. We offer excellent discounts.

CPT 021 905 0476

JHB 011 794 2105

NITON XRF PRECIOUS METALS & JEWELLERY ANALYSERS Wash Your Hands Sanitise Wear A Mask Do Not Touch Your Face Remember Social Distancing

XL2-100 P

NITON PORTABLE XRF SYSTEMS Analyse The Purity Of Precious Metals And Jewellery Highly Accurate Results Instant Analysis Of Precious Metals (Results in Seconds) Identify Gold Plating With Our Proven AuDIT Technology Eliminate The Toxicity Associated With Nitric Acid Methods More Comprehensive Results Than Fire Assay


DXL- 800


Baselworld 2021 show cancelled The organiser of Baselworld has called off the next edition of the show, scheduled for January-February 2021, following a revolt over timing and refunds. THE MCH GROUP, THE ORGANISER

ment Officer at Rolex.

of Baselworld, has announced that

Those brands had quit the 2021

Baselworld 2021 has been cancelled,

show amid complaints that the fair

that it has reached an agreement

clashed with other events and that

with exhibitors and that it has drawn

MCH was not returning the fees

up an “amicable solution” which

it had already received. MCH had

has gained support from industry

been forced to cancel the 2020


edition due to the Coronavirus

“In light of the large loss of revenue due to COVID-19 and our re-

and rescheduled it for 28 January2 February 2021.

sponsibility to all our stakeholder

“I welcome the constructive at-

Baselworld is a leading expe-

groups, this solution marks the limit

titude of the representatives of the

rience platform for the global

of what’s possible for us,” Bernd

MCH Group, which has enabled us to

watchmaking, jewellery, gem-

Stadlwieser, MCH’s CEO, said in a

find a balanced solution,” notes Du

stone and related industries.

statement. “With the amicable set-

Plessix, who has been a vocal critic of

Building on a tradition started

tlement… we can now concentrate

MCH’s handling of the rescheduling.

over a century ago, Baselworld

fully on the future.”

“Together with the exhibitors and

has become the annual must-


visitors, we’re working intensively on


Chanel and Chopard, as well as

clarifying and discussing the require-

discerning buyers, influential

LVMH brands Hublot, Zenith and

ments and options for new plat-

media and savvy connoisseurs

TAG Heuer, have agreed to take

forms,” says Michel Loris-Melikoff,

unite as a community to dis-

a thinner refund so that other ex-

Baselworld’s MD. “We’ll be taking

cover and experience new

hibitors receive better conditions,

a decision on possible follow-up for-

trends and innovations show-

according to Hubert du Plessix,

mats by the summer and will then

cased by the top brands first-

President of the Baselworld Exhibi-

provide information on the new con-

hand and share these globally.

tors’ Committee and Chief Invest-

cept and scheduling.” – Rapaport











Sterling Silver Collection 92 5


5 92


92 5

925 92 5



Available Online


Well entrenched in the Kimberley Process with a strong

South Africa is recognised around the world as the land

legislative framework and controls, the product is manu-

of gold, platinum and diamonds. From the historical

factured in an ethical business and socially responsible

town of Barberton in Mpumalanga, where the first gold

manner, giving the buyer peace of mind and added value to

was discovered, to the Merensky Reef – the largest

the conscientious consumer.

deposits of platinum in the world – and the fabled diamonds from Kimberley and Cullinan mines, our


mining history is well known and respected.

Born in Africa was launched in 2010 and features South African manufacturing jewellers listed alphabetically.

With the discoveries made at the Cradle of Humankind,

This listing, which forms part of the AFRICAN Odyssey

our country is linked to the birth of the human race in all

publication, should once again be considered a meeting

its celebrated diversity. Similarly, the culture of adornment

point between South African jewellery production and

in precious metals in South Africa dates back over 1 000

its distribution around the world.

years when, from a place called Mapungubwe in Limpopo Province, one of the largest kingdoms in South Africa had


a thriving international trade in ivory and gold with Egypt,

All jewellery is manufactured by members of the

China and India.

Jewellery Council of South Africa who abide by the Council’s Code of Ethics and Conduct.

The brand “Born in Africa” celebrates jewellery designed and manufactured in South Africa and created from the


mineral wealth our country has to offer. The ranges of

The “Born in Africa” brand forms part of the Jewellery

jewellery, manufactured from virgin metals, reflect the

Council’s vision to establish South Africa as the

diversity of our cultures born of the common origin of the

jewellery trading hub of Africa and actively encourages

South African soil.

the development of new entrants into the industry in a responsible, supportive manner.

THE INDUSTRY Our well-established jewellery industry has built a

Dave Newman

reputation for quality at a fair price. Its ability to service

JMASA Chairman

market needs through adaptability and a high level of service are its distinguishing traits. Ranging from technologically advanced mass producers to niche market specialists and hand-crafted pieces, South Africa offers a range of jewellery manufacturers able to cater to any variety of buyers’ needs.

Our thoughts are with the self-employed and small business owners in the industry during this uncertain time. Let’s stand together and support each other, even if it’s by means of words of encouragement.


TAKE NOTE: For those outside South Africa, use the dialling code +27.

ADELE’S MANUFACTURING JEWELLERS Tel no: 082 595 3868/083 227 6550 E-mail: ADJANI SCHOEMAN T/A ADJANI DESIGN STUDIO Tel no: 083 460 7334 E-mail: Website: AFRICAN ARGENTUM RESOURCES Tel no: 011 608 0427 E-mail: Website: AFRICAN TRADE BEADS JEWELLERY COLLECTION Tel no: 082 905 1736 / 011 726 7643 E-mail: Website: AKAPO JEWELS Tel no: 011 038 3130 E-mail:; Website: ALBO VAN DYK MANUFACTURING Tel no: 044 873 0567 E-mail: Website: ALL BLING CREATIONS (PTY) LTD Tel no: 079 744 0971 E-mail:; ALTIN JEWELLERS Tel no: 012 998 0141 E-mail: Website: ANACZYNSKI JEWELLERY Tel no: 082 934 5682 E-mail: Website: ANASTASIA JEWELLERS Tel no: 031 507 5561 E-mail: Website: ANDREAS SALVER MANUFACTURING JEWELLERS Tel no: 011 706 6828 E-mail: Website:

ASIMI JEWELS INTERNATIONAL Tel no: 011 453 4775 E-mail: ASSIQUE MANUFACTURING JEWELLERS Tel no: 021 706 3629 E-mail: AU TRADERS & REFINERS (PTY) LTD Tel no: 011 334 7607/8 E-mail:; Website: AURUM DESIGN Tel no: 021 423 6590 E-mail:; Website: AUTHOR BY KATHLYN ALLAN Tel no: 084 247 0358 E-mail: AZTEC MANUFACTURING JEWELLERS Tel no: 013 757 0827 E-mail:; Website: BEADZ BY FLEX Tel no: 083 967 3264 E-mail: Website: BEAUDELL DESIGNS (PTY) LTD Tel no: 082 885 8303 E-mail: Website: BEN & CO DESIGNS (PTY) LTD Tel no: 072 056 2156 E-mail:; Website: BERNARD’S JEWELLERY DESIGN & MANUFACTURE Tel no: 032 586 0889 E-mail: Website: BIJOU EXQUISITE JEWELLERS Tel no: 041 450 4320 E-mail: Website: BRADLEY MANUFACTURING T/A VARGA MANUFACTURING Tel no: 011 327 7926 E-mail:

CAPE DIAMONDS Tel no: 021 421 5364 E-mail: Website: CAPE PENINSULA UNIVERSITY OF TECHNOLOGY Tel no: 021 460 3632 E-mail:; Website: CAPE PRECIOUS METALS – CAPE TOWN Tel no: 021 551 2066 E-mail: Website: CAPE PRECIOUS METALS – DURBAN Tel no: 031 303 5402 E-mail: Website: CAPE PRECIOUS METALS – JOHANNESBURG Tel no: 011 334 6263 E-mail: Website: CAPE PRECIOUS METALS – PORT ELIZABETH Tel no: 041 365 1890 E-mail: Website: CARESS JEWELLERS UITENHAGE CC Tel no: 041 992 4421 E-mail: CAROMBA MANUFACTURING JEWELLERS Tel no: 036 631 4565 E-mail: Website: CENTRAL UNIVERSITY OF TECHNOLOGY FREE STATE – WELKOM Tel no: 051 507 4044 E-mail:; Website: CHANDLER’S MANUFACTURING JEWELLERS (PTY) LTD Tel no: 011 781 0303 E-mail: CHARL DE BEER Tel no: 012 440 7693 E-mail:; CHARLENE NEL T/A BELLA COSA Tel no: 021 975 5097 E-mail:


BRETTLANDS FINE JEWELLERS Tel no: 031 562 8009 E-mail: Website:

CHATEAU D’OR CC Tel no: 011 728 3741/3723 E-mail: Website:

ANNELLE MURRAY GOUDSMID Tel no: 082 956 7747 E-mail:

BRIAN BOSMAN GOLDSMITH STUDIO Tel no: 011 616 5328 E-mail:


BRONSKI JEWELLERS Tel no: 021 852 7891 E-mail:

COLLEGE OF CAPE TOWN Tel no: 021 464 3821 E-mail:; Website:

ASHLEY HEATHER JEWELLERY Tel no: 082 563 5086 E-mail: Website:

BROWNS THE DIAMOND STORE – WORKSHOP Tel no: 011 438 7920 E-mail: Website:




DABERON MANUFACTURING (PTY) LTD Tel no: 011 334 8841 E-mail: DALEEN BRUWER JEWELLERY DESIGN & GOLDSMITH Tel no: 023 342 7808 E-mail: DANIEL JACOBS JEWELLERY DESIGN CC Tel no: 021 880 1026 E-mail: DAVID BOLDING GOLDSMITH Tel no: 021 418 1049/1612 E-mail:; DC JEWELLERS Tel no: 044 691 3692 E-mail: DEGLON JEWELLERY STUDIO Tel no: 021 851 3182 E-mail: Website: DESIGN @ 50 Tel no: 010 442 9201 E-mail: Website: DESIGNER GOLD BUSINESS TRUST Tel no: 043 726 2291 E-mail: Website: DIA-KIM DIAMONDS T/A CHRISTOPHER REID Tel no: 021 418 4484 E-mail: Website: DIAMONDS4EVER Tel no: 082 786 7677 E-mail: Website: DIDIDESIGN Tel no: 011 784 0369 E-mail: Website: DR ESMÉ SPICER Tel no: 073 239 9983 E-mail:

EKURHULENI JEWELLERY PROJECT Tel no: 011 825 5822 E-mail: Website: ELEMENTAL STUDIO Tel no: 084 507 7777 E-mail: Website: EMBER MANUFACTURING & DESIGN (PTY) LTD Tel no: 083 557 5190 E-mail: Website: ENZA MANAGEMENT SERVICES Tel no: 031 824 9427 E-mail: EON HOON JEWELLERY DESIGN Tel no: 083 578 7447 E-mail: Website: ERICA DU PLESSIS (ERICA STRAUSS) Tel no: 021 851 8120 E-mail: ETERNITY ENTERPRISE JEWELLERS (PTY) LTD Tel no: 018 290 5722/3 E-mail: Website: EVERTRADE 142 (PTY) LTD T/A D’OURO JEWELLERS Tel no: 011 615 3402 E-mail:; Website: FACET JEWELLERY Tel no: 073 397 8820 E-mail: FEMKE KLEISEN DESIGNS (PTY) LTD Tel no: 083 787 6120 E-mail: Website: FERROS JEWELLERS Tel no: 041 363 1881 E-mail: Website:

DUDLEY’S JEWELLERS Tel no: 082 319 3226 E-mail:

FINEGOLD LABORATORY SERVICES Tel no: 021 511 6237 E-mail: Website:

DURBAN UNIVERSITY OF TECHNOLOGY Tel no: 031 373 6673/6 E-mail:; Website:


GC MANUFACTURING JEWELLERY Tel no: 011 326 7919 E-mail: GEM AFRIQUE Tel no: 062 050 6479 E-mail: GLOBAL JEWELLERY ACADEMY Tel no: 082 337 6428 E-mail: Website: GOLD AND I (PTY) LTD Tel no: 084 360 6762 E-mail: Website: GOLDFASHION JEWELLERS CC Tel no: 021 931 1319 E-mail:; GOUDSMID TEHILA VAN ENGELENHOVEN Tel no: 082 674 4410 E-mail: HARRIS JEWELLERS Tel no: 021 555 1437 E-mail: Website: HAVILAH GOLD CREATIONS Tel no: 041 581 1942 E-mail:; Website: HEATHER JANE SMITH CERAMICS & PORCELAIN Tel no: 064 915 4282 E-mail: ICKINGER JEWELLERS Tel no: 015 307 4448 E-mail: Website: IMFUNDISO SKILLS DEVELOPMENT Tel no: 012 734 0245 E-mail: Website: IMPILO COLLECTION Tel no: 010 0210441 E-mail: Website: INFACET Tel no: 082 878 4949 E-mail: Website: INGE SCHOLTZ JEWELLERY DESIGNER & MANUFACTURER Tel no: 073 271 3789 E-mail:

ECO CHIC JEWELLERY Tel no: 021 553 0332 E-mail:

FRANKLI WILD Tel no: 011 483 2620 E-mail: Website:

EDEL DESIGNER JEWELLERY Tel no: 072 636 0213 E-mail:

GATTOO JEWELLERY DESIGN STUDIO Tel no: 011 852 2046 E-mail:

ISABELLA JEWELLERS & REFINERS CC Tel no: 011 334 5919 E-mail: Website:

E-DESIGN Tel no: 082 445 8295 E-mail: Website:

GAUTA REFINERIES (PTY) LTD Tel no: 012 753 3304 E-mail: Website:

J HIND JEWELLERS Tel no: 031 306 1330 E-mail: Website:



KAYRO JEWELLERS Tel no: 041 585 4842 E-mail:

MAGMA METAL RECOVERIES Tel no: 031 702 4422 E-mail:

JAGGATH JEWELLERS Tel no: 031 307 7790 E-mail:

KIM CLOETE JEWELLERY DESIGN Tel no: 021 531 9082 E-mail: Website:

MAMBU DESIGN Tel no: 011 614 1879 E-mail:;

JANINE BINNEMAN JEWELLERY DESIGNS Tel no: 021 715 6178 E-mail: Website:

KINKEL JEWELLERY Tel no: 021 786 1549 E-mail: Website:

MAPULA DESIGNER JEWELLER (PTY) LTD Tel no: 083 641 2724 E-mail: Website:

JEWEL CRAFT – BRANDHOF Tel no: 051 444 3449 E-mail: Website:

KRISTEN MALAN CC Tel no: 011 880 1866 E-mail:;

MARINE GOLD CC Tel no: 021 424 0077 E-mail:

LADY PECULIAR Tel no: 021 886 8868 E-mail: Website:

MARION’S JEWELLERY STUDIO Tel no: 041 368 4582/3 E-mail:

JADE SOUTH AFRICA Tel no: 021 883 8974 E-mail: Website:

JEWELLERY CONNECTION Tel no: 011 728 6800 E-mail:; Website: JEWELLERY CONSULTANCY Tel no: 083 581 1513 E-mail: Website: JEWELLERY DESIGN CONCEPTS Tel no: 083 709 7722 E-mail: JOHANNA VAN ZYL Tel no: 082 778 5846 E-mail: Website: JOHN STEDMAN T/A ELEMENTAL DESIGN Tel no: 031 572 2902 E-mail: Website: JOHREN MANUFACTURING CC T/A THE JEWELLERY SHOP Tel no: 046 624 3748 E-mail: JOY MASSYN JEWELLERY MANUFACTURE & DESIGN Tel no: 012 662 2861 E-mail: Website: JPPE LAPIDARY Tel no: 021 424 7764 E-mail: JYARAS JEWELLERS (PTY) LTD Tel no: 067 397 6373 E-mail: Website:

LALI SILVER JEWELLERY Tel no: 011 646 8358 E-mail: Website: LAMBO DIAMONDS Tel no: 081 743 9255 E-mail: Website: L’AUTRICHE FINE JEWELLERY Tel no: 011 883 4021 E-mail: Website: LEGA DORO CC Tel no: 011 450 3233 E-mail:; Website: LEOPOLDINE DESIGNS Tel no: 076 586 3820 E-mail: LEUVEN METALS (PTY) LTD Tel no: 021 426 4140 E-mail:; Website: LILLY FRIEDLAENDER CC Tel no: 021 887 1655 E-mail: LORIEN MANUFACTURING JEWELLERS Tel no: 011 967 1700 E-mail: LOVI JEWELLERY DESIGN Tel no: 011 882 3272 E-mail:

K2 DESIGN STUDIO Tel no: 031 940 1274 E-mail: Website:

MADE OF METTLE Tel no: 079 386 1079 E-mail: Website:

KARLIEN DESIGNS CC Tel no: 083 659 2607 E-mail: Website:

MADELIEF DESIGNER JEWELLERY Tel no: 083 453 7018 E-mail:

KARLSEN JEWELLERY CO Tel no: 033 386 7872 E-mail:

MADELINE’S TEMPTATIONS Tel no: 083 305 2798 E-mail: Website:


MARK WHITEHORN GOLDSMITH Tel no: 083 271 6065 E-mail: Website: MASELESELE JEWELLERS Tel no: 012 734 0245 E-mail:; Website: MD INDIVIDUALLY DESIGNED HANDCRAFTED JEWELLERY T/A MICHAEL’S DESIGNS Tel no: 011 465 6446 E-mail: Website: MEDITERRANEAN JEWELLERS Tel no: 082 689 0630 E-mail: Website: MERAKI JEWELLERY DESIGN Tel no: 082 574 6043 E-mail: Website: METAL CONCENTRATORS SA (PTY) LTD – CAPE TOWN Tel no: 021 510 0770 E-mail: Website: METAL CONCENTRATORS SA (PTY) LTD – CENTURION Tel no: 012 000 4440 E-mail: Website: METAL CONCENTRATORS SA (PTY) LTD – DURBAN E-mail: Website: METAL IMAGE Tel no: 021 447 6600 E-mail:; Website: MG IVORY Tel no: 011 788 1018 E-mail:



PEARL AND DIAMONDS STUDIO Tel no: 011 678 0595/6 E-mail: Website:

RAND REFINERY LIMITED Tel no: 011 418 9000 E-mail: Website:

MICHL CONTEMPORARY FINE JEWELLERY Tel no: 021 913 3944 E-mail: Website:

PHATSIMA JEWELLERY DESIGNS Tel no: 072 739 6800 E-mail:; Website:

RARE EARTH CREATIONS Tel no: 011 326 1727 E-mail: Website:

MIRKO JEWELLERY Tel no: 021 886 8296 E-mail: Website: MIZANE JEWELLERY Tel no: 011 485 3784 E-mail: Website: MUGA MUGA HANDMADES Tel no: 072 299 7148 E-mail: Website: NEWMAN JEWELLERY DESIGN Tel no: 012 329 9600 E-mail:; NIGHT SHINE CANDY Tel no: 082 455 8973 E-mail: Website: NILU ENGRAVING & JEWELLERY (PTY) LTD Tel no: 083 384 7792 E-mail: Website: NOMAD JEWELLERY & ACCESSORIES Tel no: 082 770 9788 E-mail:; Website: NOVUS DESIGN STUDIO Tel no: 012 332 5850 E-mail: Website: NQ JEWELLERY DESIGN SERVICES Tel no: 073 700 6225 E-mail: Website: NV DESIGN COMPANY T/A BY NANETTE Tel no: 021 883 3856 E-mail: Website: ORO AFRICA (PTY) LTD – CAPE TOWN Tel no: 021 480 9860 E-mail: Website: ORO AFRICA (PTY) LTD – JOHANNESBURG Tel no: 011 645 9260 E-mail: Website: OSMOND’S Tel no: 021 559 8277 E-mail: PAUL GALLIAS Tel no: 073 194 2415 E-mail:

PHILIP ZETLER JEWELLERS Tel no: 021 423 2771 E-mail: Website: PHOENIX MANUFACTURING JEWELLERS Tel no: 012 549 4966 E-mail: Website: PICCOLO FINE DESIGNER JEWELLERY Tel no: 083 396 6178 E-mail: Website: PIERO G MANUFACTURING T/A PICO JEWELLERS Tel no: 011 483 3442 E-mail: Website: PIYUVE JEWELLERS CC Tel no: 031 301 3963 E-mail:; Website: PNEUMA JEWELLERS CC Tel no: 011 702 1462 E-mail: Website: POLART JEWELLERY STUDIO Tel no: 021 422 3848 E-mail:; Website: POPULAR DIAMOND JEWELLERY MANUFACTURING CC Tel no: 011 484 7044 E-mail: PRECISION SETTERS Tel no: 011 484 7803/4 E-mail: PRETTY FOUND THINGS Tel no: 083 651 9042 E-mail: Website:

RASIFIWA (PTY) LTD Tel no: 021 422 1350 E-mail:; Website: REC SET & ENGRAVE (PTY) LTD Tel no: 011 326 1727 E-mail:; RICHLINE SA (PTY) LTD Tel no: 011 418 1600 E-mail:; Website: RITCO MANUFACTURING JEWELLERS Tel no: 041 374 2101 E-mail: Website: ROHAN CHERRY DESIGNS Tel no: 082 974 4566 E-mail: Website: ROK ORIGINALS Tel no: 072 203 3288 E-mail: Website: ROMANELLI DESIGNS (PTY) LTD Tel no: 011 794 1666 E-mail: Website: RONALD’S JEWELLERY DESIGN Tel no: 031 701 5154 E-mail: ROUX DU PREEZ DESIGNS Tel no: 084 207 3876 E-mail: Website: RUTH PROWSE SCHOOL OF ART Tel no: 021 447 2492 E-mail: Website: SATHKAAR JEWELLERS CC Tel no: 031 306 4921 E-mail:

PRINS & PRINS DIAMONDS Tel no: 021 422 1090 E-mail:; Website:

SCARAB JEWELLERY STUDIO CC Tel no: 021 683 4646 E-mail:; Website:

QUICKSET JEWELLERS Tel no: 031 468 9236 E-mail:; Website:

SEDA LIMPOPO JEWELLERY INCUBATOR Tel no: 015 293 0214 E-mail: Website:

RALPH WALTON Tel no: 028 316 3851 E-mail: Website:

SERAGLIO JEWELLERS Tel no: 011 783 8301 E-mail: Website:



SHADOW JEWELLERS Tel no: 082 689 8297 E-mail:

SUGARBUSH CREATIONS Tel no: 015 293 2358 E-mail:

SHANI D JEWELLERY DESIGN (PTY) LTD Tel no: 082 308 2111 E-mail: Website:

SUSAN ROOS JUWELE Tel no: 028 754 2949 E-mail: Website:

SIBAHLE JEWELLERY (PTY) LTD Tel no: 011 049 3933 E-mail: Website:

TCHALIEU JEWELLERY Tel no: 011 453 0492 E-mail:

SILK ROUTE GOLD (PTY) LTD Tel no: 011 450 3192 E-mail: Website: SILPLAT (PTY) LTD Tel no: 021 461 5344 E-mail: Website: SILVER MYST – JULIANA RED Tel no: 021 762 9794 E-mail: SIMON EFUNE MANUFACTURING JEWELLERS Tel no: 011 334 4529 E-mail: SINCE NOW JEWELS Tel no: 072 336 9518 E-mail: SIRKEL JEWELLERY Tel no: 011 726 2365 E-mail: Website: SL HERMAN MANUFACTURING JEWELLERS Tel no: 012 460 6771 E-mail: Website: http://www.hermanmanufacturing

THATO RADEBE JEWELLERY E-mail: Website: THE BERA DIAMOND ACADEMY Tel no: 011 854 4556 E-mail:; Website: THE JEWELLERY HUB Tel no: 083 326 5746 E-mail:; Website: THE MAKERY Tel no: 082 600 7142 E-mail: Website:

VICTORIA ORPEN JEWELLERS Tel no: 011 615 4758 E-mail:; VIJAY SHAH CONCEPTS Tel no: 031 564 2948 E-mail:; Website: VK JEWELLERY Tel no: 082 789 4498 E-mail: Website:

TINSEL GALLERY Tel no: 011 782 4051 E-mail: Website:

WAINWRIGHT JEWELLERS Tel no: 021 554 1169 E-mail: Website:

TIP TOP JEWELLERS Tel no: 044 873 3048 E-mail:

WHITE DIAMOND JEWELLERS Tel no: 035 789 5550 E-mail: Website:

STARBRIGHT JEWELLERY Tel no: 083 775 9995 E-mail: Website:

TRISLO (PTY) LTD Tel no: 012 259 0100 E-mail: Website:

STUDIO 1980 (PTY) LTD Tel no: 083 379 0171 E-mail: Website:

TSHWANE UNIVERSITY OF TECHNOLOGY Tel no: 012 382 6007 E-mail: Website:

STUDIO LOUBSER Tel no: 011 782 4051 E-mail:; Website:

VAWDA GOLD GEM JEWELLERS Tel no: 031 208 9142/3 E-mail: Website:

VUKANI UBUNTU COMMUNITY DEVELOPMENT PROJECTS Tel no: 012 342 1385/8099 E-mail:; Website:

TRIMALCHIO Tel no: 012 346 6874 E-mail:

STUDIO C MANUFACTURING JEWELLERS Tel no: 011 642 7826 E-mail:; Website:

VALLABHJEE’S JEWELLERY SHOP Tel no: 032 944 1657 E-mail:

THE PLATINUM INCUBATOR Tel no: 014 597 0736 E-mail: Website:

SMITH JEWELLERY Tel no: 071 313 8649 E-mail: Website:

STUDIO 39 JEWELLERY DESIGN Tel no: 031 764 3000 E-mail: Website:

UNIVERSITY OF STELLENBOSCH Tel no: 021 808 3047 E-mail:; Website: visual-arts/

TURNER MANUFACTURING JEWELLERS Tel no: 021 424 2528 E-mail: Website: UNCUT JEWELLERS Tel no: 083 225 8221 E-mail: Website: UNIVERSITY OF JOHANNESBURG Tel no: 011 559 1129/1125 E-mail: Website:


WOOSH DESIGNS JEWELLERY STUDIO Tel no: 011 318 1340 E-mail: Website: YOL NOMADIC JEWELLERY Tel no: 074 136 3633 E-mail: ZUREL BROTHERS SA (PTY) LTD Tel no: 015 293 2306/58 E-mail:; Website:

Disclaimer: taken from African Odyssey 2019/20 All JMASA member details were correct at the time of going to print. While every effort has been made to ensure the accuracy of contents, neither the JMASA nor the publishers can be held responsible for any omissions or errors, or any misfortune, injury, consequences or damages which may arise therefrom.

Isabella Jewellers and Refiners was established in 2008 as a jewellery manufacturer and diamond merchant. Today, 21 years later, the company continues to grow and develop and is a registered and licensed precious metals refiner. Isabella Jewellers and Refiners is one of the largest, independently-owned precious metal refiners in Gauteng and boasts an environmentally friendly recycling plant and state of the art laboratory.

Address: 98 Naginton Road, Germiston | Tel: 011 568 2261 | Email: info@isabella-refi | Website: www.isabella-refi


THE TERM “FAÏENCE” IS usually associated with ancient Egyptian jewel-

The Egyptian style

lery. It is a crushed quartz material, best described as a glazed composition with a bright lustre in various colours, of which blue-green is the most common. It often imitates semi-precious stones, but it is actually a form of pottery which has been used in jewellery at different times. Faïence was used on beads, small statues and pottery and was the primary material for scarabs and other

The invention of a white pottery glaze suitable for painted decoration was an advance in the history of pottery. It is attributed to Iran before the 9th century. However, it was the French-speakers from northern Italy who gave the name to the Egyptian art form of faïence (derived from the French facina), which they used in jewellery. Alice Weil traces its earliest origins.

forms of amulets. The scarab was



LITTE GEMS|SAJN the sacred beetle of Egyptians – with

the oldest type of glazed ceramic,

a history dating back to the begin-

developed some 6 000 years ago

ning of the second millennium – and

in both Egypt and Mesopotamia.

was included in most forms of an-

Its surface can vary from matt to

cient Egyptian jewellery such as am-

opaque, glossy and translucent. It is

ulets, particularly during the fourth

considered a non-clay ceramic be-

century BC. Interestingly, the carving

cause it is composed mainly of silica,

of these little insects later led to the

along with small amounts of sodium

development of cameo carving.

and calcium. It is self-glazing, since

The glaze (named after the town

the sodium in the wet paste comes

of that name, which was famous for

to the surface as it dries to form a

its pottery) had a specific feature in

glaze when it is fired in a kiln – a

that it felt smooth against the skin.

process known as efflorescent glaz-

Larger objects were bowls, cups and

ing. The two most common colours

wall surfaces, particularly in temples.

(turquoise and blue) are achieved by

Egyptian faïence is distinct from

adding metal oxides (copper and co-

the tin-glazed faienza associated

balt ) to the paste.

with Italy and named for a town in

Faïence can also be created by

1899, actress Sarah Bernhardt set

that country which is renowned for

placing small items such as beads in

a trend by wearing Egyptian-style

its pottery. This is red earthenware

a container full of glazing powder

jewellery designed by René Lalique,


(cementation glazing) or by painting

who attempted to emulate ancient

on a glaze (application glazing), and

techniques. The style returned to

It is not known for certain how

more than one method of glazing

the fore in the 1930s, following the

ancient ceramic became known as

can be used on a single piece.

opening of Tutankhamun’s tomb

Egyptian faïence. One theory is that

Researchers and experiments have

(who, like other pharaohs and no-

when Europeans came to Egypt in

shown that there were many recipes

blemen, was buried with his treas-

the 18th century, they thought the

for Egyptian faïence, varying by

ures) by English archaeologist How-

brightly coloured scarabs and other

location and over time.

ard Carter. The tomb was found to





decorated with colourful designs.

small items resembled the pottery of

The Egyptians are credited with

contain wondrous valuables, includ-

Faienza. At that time, the word was

being the first to search for substitutes

ing amazingly extravagant jewels

sometimes used as a generic term

to replace rare materials for their

bearing strange symbols. These

for any type of glazed pottery.

jewellery. They used coloured glass

fascinated the public, leading to a

Egyptian faïence, which is very

and faïence, deemed suitable for

demand for interpretations of Egyp-

different from earthenware pottery,

imitating lapis lazuli, which could

tian motifs.

was exported widely in the ancient

not be found in Egypt. Pottery has

Tutankhamun’s ornaments strong-

world and the favourite blue-green

been an alternative material used for

ly influenced the world of design

colour was presumed to be a

jewellery at different times.

during the 1920s and a new kind of

reference to the Nile, the waters of

The modern Egyptian jewellery

Egyptian revival jewellery was born.

heaven and the home of the gods.

style began in the 1860s, with in-

Silver gilt replaced the original rich

Despite the prominence of this

terest in it being strengthened by

gold, while turquoise, lapis lazuli

colouring, turquoise and lapis lazuli

the opening of the Suez Canal in

and cornelian were also used (al-

were also alternatives, of which the

1869 by Viscount Ferdinand de

beit less extravagantly). However, it

latter was the most sought after.

Lesseps. The trend peaked around

was the dramatic geometric designs

Egyptian faïence (sometimes re-

the 1890s, during a revival period.

and atmosphere which created the

ferred to as “Egyptian paste”) is

Portraying Cleopatra on stage in

overall impression of each jewel.




0 (in


90 ng rati eb Cel

of ars ye

the ng bei








(incl VAT


Celebrat ing 90


,00 (inc



ing 90 Celebrat

Celebrat ing


91 year s of serv

n tio ec oll s d c orie on st iam cess d A suc etic ots th of sp l-syn ond id ay GIA tura diam n S aw na brid ico ses y hy r t pas us Ind rman Fo

The members of the Diamond Dealers Club of South Africa Comprises of South Africa’s leading diamond manufacturers, dealers in diamonds and precious stones and jewellers.



ing the

diam ond and


g the of bein

’s only industry

years of bein g the journal industry trade ’s

R36,00 ER 2018 (incl VA T) NOVEMB

only trad e journal



(incl VAT


jewe llery


Celebr ating over 90





rnal de jou ly tra




on try’s indus

ws Jewelle ys Ne r e l ry New l e s Jew New Jewelle NewsJew y r le l reywNee eller ry J e l w y Ne s el ws w e J the

ing of be ars 90 ye al rating urn Celeb e jo trad ly on ’s 19 20 stry LY R36 JU indu



of bein g the

indust ry’s


trad e jour





e mitte Com person ir ellex Jew ew Cha n miumt re ts p in ai’s even appo Dub ellery jew 019 for 2 date ea Mak

• 20 South Africa • You n com ng panies Mapun Diamanta exhibit ires gubwe at JA New Yor in Lim visit Venetia • AI not popo k Mine a key and focus for ma rketer s



t SA Min s reopen orld Coin Weum Mus are on Nightm street nce insura ice with Al Je Mlle ondays appoint we x Com d glamour s newGlitz anmittee llex Chairpe we atrsJeon nction Dubai’s tail fu ckem pr ium jewellco ery ev ent Make a date for 20 19

SA Jewellery News is the official journal of the diamond and jewellery industry in South Africa. Published monthly, this publication brings you scintillating news on current international and local affairs. NAME: ...................................................................................................... COMPANY: ............................................................................................... POSTAL ADDRESS: ................................................................................. ................................................................................................................... .................................................... CODE: .................................................. TEL: ............................................ FAX: ...................................................... MOBILE: ................................................................................................... E-MAIL: .....................................................................................................

t means that ou can enefit dealing ith a member of the Diamond Dealers Club of South Africa and be assured of: • Reliability

BANKING DETAILS BELOW: Account name: Isikhova Media (Pty) Ltd • Bank: Standard Bank Branch: Sandton South Africa • Branch code: 01-92-05 Account No: 3319 867 44 • Type account: Current Swift No: SBZA ZA JJ (International transfers)

• Ethical and honest conduct • Accountability in case of grievances egal expertise restige of its em ers due to strict controls and criteria onfidence the fi h Contact Joyce (Admin Manager - Diamonds) for more information Address: Ground Floor Suite G10, 3 Sturdee Ave, (Cnr. Baker St) Rosebank, 2196, JHB, South Africa Phone: +27 011-334-1930 Fax: +27 0865165958 Website: E-mail:



Go to: SA_Jewellery_News_Subscribe.html

Fill in the form and with your proof of payment, email to: (see banking details)

Cover price: R36,00 Subscription South Africa: R445,00 (12 issues) including VAT and postage International subscription: US$262,00 (12 issues) plus US$6,50 international banking clearance fee. All subscriptions may be done via electronic banking transfer.


Interesting facts 1

To find a perfectly round pearl is very fortunate, as these pearls are the rarest and the most valuable.


You can hunt for your own diamonds at the Crater of Diamonds State Park in Arkansas (USA) and if you find one, you may keep it free of charge. 7

The National Institute of Standards & Technology created a clock so accurate that it won't lose/gain a second in 20 million years. This is the clock used for Internet time.


If you were born in the month of June, you are lucky enough to have three birthstones to call your own – pearl, alexandrite and moonstone. 5

Gemstones are rated on their ability to withstand scratching based on a system called the Mohs Scale of Hardness.


Before alarm clocks, there was a profession called a knocker-upper who would go around and knock on your door until you woke up.


Pink or red shade diamonds are thought to be due to changes to the electron structure during the voyage to the surface.


Any gem can be imitated – gemmologists call these imitations “simulants” – by laboratorygrown or natural materials that closely resemble a particular gem. 9

The gold standard was a commitment by participating countries to fix the prices of their domestic currencies in terms of a specified amount of gold.

For your weekly dose of interesting industry-related facts, visit the SA Jewellery News Facebook page.



Standing in solidarity There’s no easy way to say it: life is overwhelming now. You feel it. We feel it. Everyone feels it. And if nothing else, we’re in this with you. Our hearts go out to all who have been affected by the massive scale and human impact of the Covid-19 pandemic.


Associated Insurance Brokers (AIB)

We invited the local jewellery and diamond community to send us their logos to be featured in our Standing in Solidarity section.



Standing in solidarity There’s no easy way to say it: life is overwhelming now. You feel it. We feel it. Everyone feels it. And if nothing else, we’re in this with you. Our hearts go out to all who have been affected by the massive scale and human impact of the Covid-19 pandemic.

We invited the local jewellery and diamond community to send us their logos to be featured in our Standing in Solidarity section.



Standing in solidarity There’s no easy way to say it: life is overwhelming now. You feel it. We feel it. Everyone feels it. And if nothing else, we’re in this with you. Our hearts go out to all who have been affected by the massive scale and human impact of the Covid-19 pandemic.


designer Jewellery Erica du Plessis

Cel: +27 72 596 9014 Jewellery made in South Africa

Contact us for free price &

We invited the local jewellery and diamond community to send us their logos to be featured in our Standing in Solidarity section.



Standing in solidarity There’s no easy way to say it: life is overwhelming now. You feel it. We feel it. Everyone feels it. And if nothing else, we’re in this with you. Our hearts go out to all who have been affected by the massive scale and human impact of the Covid-19 pandemic.




We invited the local jewellery and diamond community to send us their logos to be featured in our Standing in Solidarity section.



Standing in solidarity There’s no easy way to say it: life is overwhelming now. You feel it. We feel it. Everyone feels it. And if nothing else, we’re in this with you. Our hearts go out to all who have been affected by the massive scale and human impact of the Covid-19 pandemic.


manufacturing Est. 1985

We invited the local jewellery and diamond community to send us their logos to be featured in our Standing in Solidarity section.



Standing in solidarity There’s no easy way to say it: life is overwhelming now. You feel it. We feel it. Everyone feels it. And if nothing else, we’re in this with you. Our hearts go out to all who have been affected by the massive scale and human impact of the Covid-19 pandemic.

Maple Galleries Antique & Vintage Jewellery

We invited the local jewellery and diamond community to send us their logos to be featured in our Standing in Solidarity section.



Standing in solidarity There’s no easy way to say it: life is overwhelming now. You feel it. We feel it. Everyone feels it. And if nothing else, we’re in this with you. Our hearts go out to all who have been affected by the massive scale and human impact of the Covid-19 pandemic.




We invited the local jewellery and diamond community to send us their logos to be featured in our Standing in Solidarity section.



Standing in solidarity There’s no easy way to say it: life is overwhelming now. You feel it. We feel it. Everyone feels it. And if nothing else, we’re in this with you. Our hearts go out to all who have been affected by the massive scale and human impact of the Covid-19 pandemic.

We invited the local jewellery and diamond community to send us their logos to be featured in our Standing in Solidarity section.



Standing in solidarity There’s no easy way to say it: life is overwhelming now. You feel it. We feel it. Everyone feels it. And if nothing else, we’re in this with you. Our hearts go out to all who have been affected by the massive scale and human impact of the Covid-19 pandemic.



We invited the local jewellery and diamond community to send us their logos to be featured in our Standing in Solidarity section.



WHAT’S ON OUR SHELF? All your favourite reads under one roof.

ews N y r lle Jewe

0 (incl





rs ea




ars of 91 ye

WS • serving

g the servin

d nd an diamo









mond and je we dia he


rating Celeb

ustry ery ind jewell



ay –


7 Oct



ndustry for 91 ry i y lle

Business cards



A rou nd of syn tabl e disc ussion thet ic diam on the diam ond sub ject at the s took plac ond s vs e at Metcon natural of Blom coffee 14h00 yest erday sho p. Wo rld Diamon ds Ern Fed and Pre side ie Blom reno wne erat ion of nt of the Frie dma d local jew Diamon d Bou elle ry rses, Stu dio n and Chr designe C is van r Kev Council and Cha in Ren sbu irm an of Sou rg of of the while th Afr Jewelle Andrew ica Publish ry Meyer, led the disc ing ussi CEO and publish of Isik on Com er of hova as faci SA Jew municat ions litator. elle ry and New s, serv ed


B I - A N N U A L






This year’s Jewelle Year ove x al Con rall winner Africa Stan was awa d of centrat while the ors rded Vers (Sta awarded itrade (Sta nd Num to Metber E5) Rowan the Stan nd Number dard Jacobso E6) was ellex n, Cha Package Afri winners ca commit irman of winner. the Jew tee, at the announ show. ced the

e scienc unced sed on rs anno ility ba winne traceab 2019 ir Report: gn Fa Africa si in at ig Pl De e at & • ond Or n Art estim s Diam at Salo wellery • GIA’ ond-je shines ansky al diam s glob • Shim lower Beers De •



R Y- J U N



We have a full graphic design studio ready to assist you with all your graphic design needs! Brochures





For more information about our products or if you would like to advertise in any of our publications contact IAN ( or 011 883 4627)

* SA Jewellery News (SAJN) and all other publications are published by Isikhova Media (Pty) Ltd T: 011 883 4627 | F: 011 783 2677 |

Point of sale

BUSINESS AS UNUSUAL? The only thing we can be certain of is that, going forward will be a matter of Business as Unusual! There are 3 important issues which shouldn’t be ignored as they’re all set in the various Regulations and amendments and no one more important than the other. Let’s start with the most recent: Preparation of the workplace and WORKPLACE PLAN Government Gazette, 29 April 2020 (published for Phase 4)

Expand your jewellery business and take advantage of the growing demand for personalized jewellery. Our bre lasers are easy to operate, maintenance free, portable and it allows you to offer jewellery designs from signet rings, military tags, inside and outside ring engraving and much more on a variety of metals. our client turnaround is less than 10 minutes.

It was a rush into Level 4 and most were still trying to digest the requirements. One that is most pressing is the preparation of the workplace which includes a written phase- in, roll-out plan for employees and eventually customers and visitors to be able to understand and adhere to the strict protocols. It’s mandatory for every employer to understand the requirements, train its staff and have this in place going forward. Retail Jewellers should be considering their workplace plans without delay to be ready for the moment of opening shop. The Mining Charter 2018 Government Gazette, 28 September 2018 (amended 19 December 2018) Compliance Plans The MC18 is not in any manner vague, in that every licence holder should have complied by submitting its new MC18 Compliance plan by 01 March 2018. “a licence or permit holder who has not complied with the requirements of this Mining Charter shall be in breach of the Diamonds Act and the Precious Metals Act”. The SADPMR allowed a transitional period to 28 September 2019 and has been receiving compliance plans for the past year at its Transformation Department by scan and email. This is a “recognition” or “acknowledgement” of the elements and targets under the MC18 and is required despite your licence or permit not being up for renewal yet. Annual Reporting: Where in the past licence and permit holders would bear the duty to timeously apply to renew their licences every 5 years (Beneficiators and Refiners 10 yrs) and in those 5 years, may or may not have been required by the Transformation Department to compile and submit a transformation report. It’s now a requirement that YOU report to the SADPMR on an annual basis on the Tables issued in the MC18 Guidelines (19 Dec 2018). Being over a year into the new MC18, we’ve started submitting annual reports.

SADPMR has confirmed that although there is no monetary penalty enforced at this stage, failure to submit your compliance plan or annual report can and may trigger a non-compliance notice and non-compliance processes. Whether you feel you’d like my assistance in ensuring your compliance is in place or simply like to discuss and better understand any or all of the above, specific to your operations and licence, you’re welcome to make contact.


DEBORAH DREYER 082 806 5225 |


EUROPGOLD MOBILE APP Browse and shop for 9K imported pendant, fancy and basic chains as well as an extensive collection of pendants, earrings, wedding bands, bangles, CZ rings, diamond rings and semi-precious rings – all on our new App! Available to trade customers only!

T&C’s apply

Address: 1st Floor, 3 Sturdee Avenue, Rosebank, Johannesburg, South Africa | Tel: 011 645-9260

Specialising in GIA certified excellent cut diamonds & engagement jewellery

TEL: 0720156256 • EMAIL: ADDRESS: Suite 309, 5 Sturdee Avenue, Rosebank, Johannesburg, South Africa

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.