SA Jewellery News (SAJN) • July 2022

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The key to 2022 holiday success

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Tips to boost employee productivity

The Big Trade Issue quiz

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THE BIG TRADE ISSUE

A De Beers Group beneficiation initiative, meaning ‘to work together’.

A DV E R TO R I A L

E.G.L SA’S SERVICES INCLUDE:

Why choose E.G.L South Africa?

CELEBRATING ITS 42ND ANNIVERSARY THIS year, E.G.L South Africa first opened its doors in 1980 as an independent Gemmological Laboratory specialising in Diamond, Gemstone and Jewellery identification, grading and certification.

Situated in the Paragon Building on Kramer Road in Bedfordview, it is one of SA’s leading and most trusted gemmological laboratories.

Equipped with both the knowledge and specialised equipment to detect treatments and laboratory-grown diamonds and gemstones, E.G.L South Africa’s staff are all proudly South African and include qualified gemmologists and graders with over 25 years’ experience in the industry.

In March 2020, its Managing Director Brenda Rosenthal secured the business from its overseas shareholders and, for the past two years, it is proud to be a 100% South African-owned business.

“We are here to serve the gems and jewellery industry and above all, the consumer,” says Rosenthal. “All our services are done in the laboratory and done carefully, timeously and with efficiency.”

Contact E.G.L SA on: Phone: +27 11 334 4527 Cell: +27 83 656 9013 Email: admin@egl.co.za

DIAMOND CERTIFICATION Grading and certification of all Diamonds, including Fancy Coloured Diamonds and Diamond Jewellery GEMSTONE CERTIFICATION We are able to grade and certify all types of Gemstones which include all Precious and Semi-Precious Gemstones, as well as specific Tanzanite & Moissanite reports LABORATORY-GROWN AND TREATED DIAMOND CERTIFICATION We are fully equipped and qualified to detect all types of laboratorygrown, colour treated and Clarity Enhanced Diamonds

Proud members of the Jewellery Council of South Africa

E.G.L SOUTH AFRICA 100% South African owned business

LET’S BACK LOCAL SA JEWELLERY NEWS - JULY 2022

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CO N T E N T S

contents 10. NEWS • IDC optimistic about industry prospects • Demand for diamond traceability spikes • SSEF conducts analysis of cobalt-blue spinel from a newly-reported source in Tanzania • Western Cape’s Bellville Clock Tower ticks again after more than 25 years • Heavy rain creates cash troubles for BlueRock at its SA mine • IDE holds successful Blue & White Fair

14. NEW CHALLENGES DEMAND NEW APPROACHES Image courtesty GTP

Dr Petré Prins, MD of Cape Town-based Prins & Prins Diamonds, has experienced the new challenges and changes in consumer behaviours and shares his recommendations for how to approach them.

18. ADVANCE PLANNING: THE KEY TO 2022 HOLIDAY SUCCESS

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While the December holiday shopping season may not have started yet, now is the time for you to start preparing, whether you are a manufacturer, a wholesaler or a retailer. The steps you take today will determine whether or not you thrive during that period, so give yourself the gift of preparedness.

21. MONTHLY EDUCATIONAL INSERT An SA Jewellery News and Jewellery Council of SA initiative – extracts from Gems and Jewellery: The South African Handbook.

30. HOW TO DEVELOP A STRONG DIGITAL MARKETING STRATEGY A digital marketing strategy has various meanings. For some, erecting a website constitutes having a digital strategy, while others equate it solely with social media outreach. JCK Online’s Daniel Ford shares tips on how to create a strategy which is solid.

SA JEWELLERY NEWS - JULY 2022

CO N T E N T S

Official Journal of the Jewellery Council of South Africa and the Diamond Dealers’ Club of South Africa. www.jewellery.org.za www.ddcsa.co.za

34. THREE TIPS FOR COMPANIES TO BOOST EMPLOYEE PRODUCTIVITY Companies are facing a significant rise in absenteeism and presenteeism, as employees buckle under the pressure of a difficult economic environment and growing financial strain, says Arnoux Maré, MD of Innovative Staffing Solutions.

36. JEWELLEX365 B2B IS LAUNCHED Jewellex365, the latest evolution in online exhibitions for the jewellery industry in SA, is now live. The platform connects manufacturers, wholesalers, importers, suppliers and service providers with industry buyers 365 days of the year.

38. ANGLO AMERICAN KICKS OFF DIGITAL SKILLS PROGRAMME IN 109 SA SCHOOLS Anglo American is rolling out a comprehensive information and communications technology programme in 109 schools around its mining operations in SA, giving thousands of pupils and community members the skills they need to enter the digital job market.

THE JULY BIRTHSTONE: RUBY

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Ruby is the July birthstone – and it is one of the most coveted of gems. The name is derived from the Latin word “ruber”, meaning “red” – the colour of love and passion.

42. THE BIG TRADE ISSUE QUIZ Test your knowledge with our 20-question quiz.

The views expressed in this publication are not necessarily those of the owners, the Jewellery Council of South Africa, the Diamond Dealers’ Club of South Africa, its members, the publisher or its agents. While every effort has been made to ensure the accuracy of its contents, neither the owners, the Jewellery Council of South Africa, the Diamond Dealers’ Club of South Africa, the editor nor the publisher can be held responsible for any omissions or errors; or for any misfortune, injury or damages which may arise therefrom. The same applies to all advertising. SA Jewellery News© 2022. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without prior written permission from the publishers. ISSN 1817-5333.

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Editor's note THE 2022 HOLIDAY SEASON IS COMING, sooner than you think. Each of your business functions needs proactive preparation and SAJN’s Big Trade Issue will help you gear up.

When should you start preparing for the holiday season? November and December are crucial for seasonal sales, although Google Trends shows that shoppers actually start searching for Christmas gifts as early as September – which means you should ideally start preparing for the festive season in July or August. Jewellery and watches, of course, are always very popular items.

This special edition of SAJN is a fresh, exciting and essential platform which aims to assist manufacturers, wholesalers, importers, service providers and retailers during this profitable buying period.

We have recruited experts from various fields in the industry to ensure we give you the best guidance.

New challenges demand new approaches.

Dr Petré Prins, MD of Cape Town-based Prins & Prins Diamonds, has experienced the new challenges and changes in consumer behaviours and shares his recommendations on how to approach them.

A digital marketing strategy can have various meanings. For some, erecting a website constitutes having a digital strategy, while others equate it solely with social media outreach.

JCK Online’s Daniel Ford shares a few tips for

creating a strategy which is solid.

Companies are facing a significant rise in absenteeism and presenteeism, as employees buckle under the pressure of a difficult economic environment and growing financial strain, says Arnoux Maré, MD of Innovative Staffing Solutions. He recommends a “backto-basics” approach for businesses seeking to strengthen employee engagement and prevent a slide in productivity, beginning with a focus on three fundamentals which we examine in this issue.

We have also put together four vital retail strategies to help ensure businesses are prepared for the peak season.

This issue again features our annual Big Trade Issue Gemstone and Jewellery Quiz, so test your knowledge with our 20 questions.

Ruby is the July birthstone – and it is one of the most coveted of gems. The name is derived from the Latin word “ruber”, meaning “red” – the colour of love and passion. Few things catch the eye like this beautiful stone.

Remember, preparation and planning remain the top two essentials for a successful holiday season. The steps you take today will determine whether you thrive during that period, so give yourself the gift of preparedness.

Happy reading!

Adri Viviers ON THE COVER

SA

jewellerynews JULY 2022

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manufacturer and designer of high-quality, elegant

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jewellery serving both private clients and the trade.

Established in 2008 by Johann Claassens and his wife Suvette, it is a business built on passion and dedication to creating the unforgettable. Piccolo

Editor: Adri Viviers Tel: +27 (0)11 883-4627 Cell: 084-261-1805 E-mail: adri@isikhova.co.za Managing Director: Imraan Mahomed E-mail: imraanm@isikhova.co.za Publishing Director: Jason Aarons Cell: 074-400-6677 E-mail: jason@isikhova.co.za Director Brand Strategy: Jenny Justus Cell: 083-450-6052 E-mail: jenny@isikhova.co.za Creative Director: Joanne Brook E-mail: joanne@isikhova.co.za Operations Director: Thuli Majola Tel: +27 (0)11 883-4627 E-mail: thuli@isikhova.co.za Advertising sales: Tel: +27 (0)11 883-4627 Cell: 083-450-6052 Copy Editor: Anne Phillips Design intern: Zian Cornelissen Distribution: Ruth Dlamini and Direct Marketing Solution

SA Jewellery News is published by:

does it all – or anything and everything in between,

Isikhova Media (Pty) Ltd,

from CAD designs using the latest technology

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contact Piccolo on e-mail: info@piccolo-jewellery. co.za or tel: 083-396-6178.

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SA JEWELLERY NEWS - JULY 2022

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Heavy rain creates cash troubles for BlueRock’s SA mine BlueRock Diamonds has asked its financial backers for help after severe rainfall dented production at its Kareevlei mine located in the Northern Cape, about 100 km north-west of Kimberley.

The drop in rough output and sales, as well as higher costs, have depleted BlueRock’s cash resources during a period of heavy investment.

The company has entered discussions with a

major shareholder and providers of debt finance to support it through this period, says its management.

The Kareevlei deposit experienced nearly double its normal annual rainfall during the first five months of 2022 and the impact was especially intense in May. This reduced the company’s ability to work on developing the mine and limited its access to high-quality kimberlite. As a result, carat production for the period March-May was 74% below budget.

“While we acknowledge that we can plan better for the wet season, no preparation

can fully cover one in these extraordinary circumstances,” says BlueRock’s Executive Chairperson Mike Houston.

The miner now expects to unearth 28 00033 000ct this year, compared with a previous outlook of 36 000-43 000ct. Revenue for the year will come to US$14 million-US$18 million, versus an earlier plan of US$16 million-US$19 million, it predicts. “As we finally move into drier weather, I’m pleased to report that operations are improving rapidly, which will enable us to take advantage of the buoyant market,” says Houston. – Rapaport

Demand for diamond traceability spikes The diamond and jewellery industry is seeing a surge of interest in traceability programmes as companies throughout the pipeline seek to avoid Russian supply, said Sarine Technologies CEO David Block.

“There’s been huge interest from all the different players in the industry with regard to traceability over the past month or two, since the Russia-Ukraine war broke out,” he told Rapaport News. “People now understand that what used to be regarded as a nice-to-

have and something that might happen in the future is something that’s needed immediately – and that they have to start taking action in order to adapt their processes and the supply chain to enable traceability.”

Several companies have announced new traceability initiatives or fast-tracked existing programmes since the war began and the US government imposed sanctions on miner Alrosa.

De Beers scaled up its Tracr platform at a faster pace than initially intended, while

the Gemological Institute of America said it was planning to launch a consumer-facing service called GIA Source Verify that would validate the country of origin of diamonds.

Most recently, iTraceiT – an Antwerp-based technology provider – launched its traceability solution for the diamond and jewellery industry based on QR-code and blockchain technology. Sarine has had its Diamond Journey programme in development for some time. – Rapaport

SSEF conducts analysis of cobalt-blue spinel from a newly-reported source in Tanzania For several months, a supply of blue cobaltbearing spinel has been appearing in the gem trade, including some stones of remarkable size – up to 40ct – and quality. According to information from reliable sources, the origin of the new find is a deposit located about 20 km south-east of Mahenge, Tanzania, which has been known for its red to pinkish-red spinel of exceptional quality for more than 20 years.

Detailed analyses of a selection of blue spinels from the newly-reported source, conducted at the Swiss Gemmological Institute SSEF, has revealed that they contain cobalt as a main colouring element (chromophore), in combination with iron. This is similar to cobaltspinel materials from sources in Sri Lanka, Pakistan and Vietnam.

Interestingly, SSEF reports that cobalt-blue spinel from the source in Tanzania contains characteristic inclusion features, such as orientated geometric lamellae with interference colours, together with lines of fine particles.

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Similar inclusion features have been described in red Tanzanian spinel from Morogoro.

Additionally, colourless apatite and clusters of small zircon inclusions were identified by Raman spectroscopy.

Gem-quality cobalt-blue spinels are highly sought-after and valued, and have consequently been studied extensively by SSEF. Its laboratory has offered origin determination for cobaltblue spinel for many years.

“Cobalt-blue spinel from this new source in Tanzania is a welcome and attractive addition to the trade,” says Dr Michael Krzemnicki, Director at the SSEF. “It’s also fascinating material for us to study, as these spinels display specific gemmological characteristics that are helpful for origin determination.”

A more detailed gemmological study of cobalt-blue spinel from this newly-reported source in Tanzania will soon be published in a peer-reviewed gemmological journal.

The SSEF, which is part of the Swiss Foun-

dation for the Research of Gemstones (SSEF: Schweizerische Stiftung für Edelstein-Forschung), was founded by trade organisations in 1972 and works independently on a scientific basis. It is structured as a foundation under the aegis of Switzerland’s Federal Department of Home Affairs. The function of its laboratory is to analyse precious stones and issue test reports for diamonds, coloured stones and pearls. Members of the SSEF Laboratory are also engaged in research and education, in connection with leading universities or other gemmological laboratories.

(Below): Cobalt-blue spinel from a newly-reported source south-east of Mahenge in Tanzania, together with a vivid pinkish-red spinel from a deposit in Epanko, which is close by.

Photo: © SSEF

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IDC optimistic about industry prospects The mining industry remains integral to fast-tracking SA’s economic growth and transformation. This was one of the key outcomes of the Africa Mining Indaba held recently in Cape Town. Contrary to perceptions that mining is a sunset industry, the prospects are encouraging, especially as the industry transitions to a new era, says TP Nchocho, CEO of the Industrial Development Corporation (IDC).

“The industry’s begun to embrace environmental, social and governance commitments.

This is encouraging because the future of mining includes an increased focus on the adoption of decarbonisation strategies that will help mining entities focus on renewables as an alternative to fossils. For the IDC, this transition provides the country with a great opportunity to transform the economy and create

more employment opportunities,” he adds.

Nchocho says that enabling a competitive mining industry which is climate-resilient requires public-private sector co-ordination, along with a common commodity exploration, production and beneficiation strategy, cheap finance, access to reliable, affordable clean energy and a conducive policy environment.

In a further boost to mining entities and the country’s adoption of renewables, three leading South African development finance institutions announced the establishment of a collaborative platform to support the financing of the country’s Just Energy Transition to a low-carbon economy and a climate-resilient society by 2050. These include the IDC, the Development Bank of Southern Africa and the National Empowerment Fund.

IDE holds successful Blue & White Fair The Israel Diamond Exchange (IDE) held one of its most successful internal shows on the huge trading floor of the bourse complex. The Blue & White Fair, which filled the trading floor and was buzzing with activity, included 53 exhibitors and presented diamonds, precious gems and jewellery worth tens of millions of dollars.

For the first time this year, the Blue & White Fair included an innovation section which showcased eight technology companies that focus on the diamond and jewellery trade. The goal was to combine the expertise and experience of the Israeli diamond industry with the well-known creativity of the country’s tech sector. In another first, dozens of jewellers were invited to attend the event, giving them an opportunity to buy diamonds directly from the source.

The Blue & White Fair, which was established several years ago as an internal event to strengthen local trade, provides a marketplace for Israeli diamond suppliers and buyers right on the bourse trading floor.

“This event was an overwhelming success.

It showed what we like best – less talk and more action! After more than two years of the COVID-19 pandemic, we were able to fill the trading floor with exhibitors, eight technology companies and hundreds of visitors who all came to do business,” says President of the IDE Boaz Moldavsky. “This is a shot of adrenaline for IDE members.”

Perfection by design 534 PETER MOKABA RIDGE (RIDGE RD) | OVERPORT | DURBAN tel: 031 208 9142 | info@vawdagoldgem.co.za www.vawdagoldgem.co.za

(Above, from left): Boaz Moldawsky, IDE President; Meira Weissberg, Chair of the Exhibitions Committee: Rinat Bokai, IDE Marketing Director; Eran Zini, IDE Managing Director and Aviad Bashari, Chair of the Technology Committee.

Meira Weissberg, Chairperson of IDE’s Exhibitions Committee, was responsible for organising the fair. “We also invited jewellery manufacturers to attend. I believe that technological innovation and partnership with the jewellery industry are the two growth engines that can ensure the success of the diamond industry going forward,” she says.

534 PETER MOKABA RIDGE (RIDGE RD) OVERPORT, DURBAN tel: 031 208 9142 info@vawdagoldgem.co.za

SA JEWELLERY NEWS - JULY 2022

www.vawdagoldgem.co.za

Image courtesy GTP

Image courtesy GTP

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The Greater Tygerberg Partnership (GTP), together with the City of Cape Town, recently launched the Bellville Clock Tower at the Bellville Civic Centre. The celebratory event was opened by Alderman James Vos and supported with a speech by Executive Mayor Geordin Hill-Lewis. This is the first time the tower has properly functioned in over 25 years.

“The clocks on the Bellville Clock Tower haven’t functioned for over two decades, symbolising time standing still,” says Warren Hewitt, CEO of the GTP. “With the new urban regeneration of Bellville, restarting the clock tower sends a clear message of progress and renewal.”

For the people of Bellville, this much-needed restoration means residents in the second metropolitan node of Cape Town can finally enjoy one of their most important architectural landmarks. Work on the renovation project finished at the end of April this year and included completely removing, rewiring, repairing, servicing and re-installing the motors within all four clock faces, as well as giving the tower and its base a fresh coat of paint.

“The historic clock tower in Bellville means much more than the time it keeps,” says Jacoline Visser, the Ward Councillor for the area.

“We find ourselves so busy planning the future of Bellville that we tend to overlook important things at ground level. Restarting this clock heralds many new beginnings for this area.”

The surrounding pond area has also been cleaned and four new water fountains with specially manufactured fountain heads were installed

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on each side of the tower. Each has its own underwater colour LED spotlights inserted to create a mesmerising light installation at night.

“It illustrates much more than the repair of a broken clock – it actually symbolises an active change in the mindset and emotional investment of the community. I believe the renewed clock will set the tone of discipline and encourage ownership for everyone to repair Bellville together,” adds Visser. “I thank the GTP for reminding us, and the community of Bellville, that our time has begun for new things.”

“The new-look clock tower is now not just a functional piece of art which everyone can be proud of, but also helps foster positive community cohesion and progress,” says Hewitt. “It creates a new public space for residents to get together for markets, shows and family gatherings during the day and a place for them to enjoy a captivating light show at night.”

Breathing new life into the Bellville Clock Tower was only made possible thanks to a successful crowd-funding campaign that raised a whopping R97 550 in less than two months.

Generous support and contributions came from residents and businesses including local designer RichBoy Clothing, which donated its time and merchandise, as well as some of Bellville’s national music legends who threw their weight behind the campaign. The likes of De Heuwels Fantasties, Fokofpolisiekar, Hiram Koopman, François van Coke and Loki Rothman also donated their time and merchandise to the campaign, helping to increase its exposure.

Image courtesy GTP

Western Cape’s Bellville Clock Tower ticks again after more than 25 years

The campaign’s extraordinary level of success surprised many members of the GTP and City of Cape Town and plans are already underway to continue the phenomenal fundraising efforts.

“There’s plenty of work still to be done to ensure that the Bellville Clock Towner remains one of the best-performing public spaces, not just in Bellville, but among the wider municipality.

The GTP is committed to working closely with the City of Cape Town to continue executing our vision for the clock tower and we’re confident that the people of Bellville will support us in our future endeavours,” says Hewitt.

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Purchasing jewellery items from the public The Jewellery Council of South Africa (JCSA) is reminding its members that in terms of Section 2(1) of the Second-Hand Goods Act, 2009 (Act No 6 of 2009), every person who carries on a business as a dealer must be registered. A “dealer” is defined as a person who carries on a business of dealing in second-hand goods and includes a scrap metal dealer and a pawnbroker.

“Simply put, if a person acquires and disposes of second-hand goods as a means of making a profit, such a person must be registered as a second-hand goods dealer,” says the council.

In terms of the Consumer Protection Act, a client must be informed as to what it is they are purchasing. It will be pertinent for a client to know whether the item being purchased is new or old (if a jeweller purchased a ring from a consumer, for example, polished it and resold it – second-hand).

Once a second-hand goods dealer is registered, he/she will receive a Certificate of Registration to indicate that they are registered second-hand goods dealer. This Certificate of Registration must be displayed in a prominent place on the dealer’s premises where it will be

visible to clients. New items and second-hand goods items also need to be separated.

To apply for the registration as a second-hand goods dealer (in this instance, a “Jeweller”), the client must complete a SAPS 601 form. It will also be required to attach supporting documentation to the application form. Depending on whether the client will be applying as a “juristic” person (a registered business, ie company, close corporation, etc) or a “natural” person (sole Proprietor) the client must utilise the attached relevant checklist to determine which supporting documentation should be attached to the application based on the client’s choice (ie “juristic” or “natural” person).

Once the client has completed the application form (SAPS 601) and has all the supporting documentation as required, they must submit all the documentation to the Designated Second-Hand Goods Officer (DSO) of the police station in which area he/ she intend to conduct their business. The appointed DSO will assist the client with the application, further information as well as the

process which will be followed. Kindly note that the application is free of charge.

The JCSA recommends that the client visit the SAPS website (www.saps.gov.za – click on the “FLASH” icon and then click on the Second-Hand Goods tab) where they will be able to obtain relevant information relating to the second-hand goods environment such as the Second-Hand goods Act, applicable regulations and other important information.

For relevant documentation (SAPS 601 – application for registration as a SHG dealer/recycler; checklist forjuristic person; checklist for natural person and Regulation 6(3) Statement) or any further information, contact Elsa Da Silva at the JCSA on e-mail: elsad@jewellery.org.za.

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R E C I PE F O R R E COV E RY

New challenges demand ne Dr Petré Prins, MD of Cape Town-based Prins & Prins Diamonds, has experienced the new challenges and changes in consumer behaviours and shares his recommendations on how to approach them.

LAST WEEK, I WALKED DOWN ST GEORGE’S Mall, a beautiful, tree-laden avenue in the heart of the Mother City. Flanked by impressive Art Deco buildings and crowded with colourful African stalls, it offers a better experience than Las Ramblas in Barcelona. Yet there was not a tourist in sight, more than 50% of the shops were shuttered and of the quality jewellers that once traded from this famous landmark, only one remained.

The coronavirus pandemic has brought many businesses to their knees. Now that the battle has abated, we need to regroup and recover.

New challenges How do we protect our businesses until sales normalise?

The challenge is to look within ourselves; every jeweller needs to find their own resources. Most of us have assets, company skills and loyal clients. The important thing is not to give up. As per business guru guidelines, the first rule is that business is omnipresent and forever.

However, you have to be engaged and work to recognise incentives and opportunities. That is crucial. Energy and the how-to will come from the adrenaline within.

The need to be connected and do things together is real. The enemy is not your competitor – the empty shops are the threat.

Now is not the time for greed and opportunism. It is a time to reach out to colleagues and assist those who struggle. The challenge is our apathy. Our industry is notoriously

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secretive, suspicious, judgemental and uncooperative, with some preferring to operate off the radar. Let us hope that COVID-19 has changed that.

Proposed action Please support and join the current initiative of the Jewellery Council of SA (JCSA) to establish an online business-to-business hub. Let us join jewellery platforms, exchange ideas and offer assistance to the younger jewellers. Share information on security issues, new suppliers and production problems.

Be gentle on your staff and prevent layoffs as far as possible. Use the slack time to train them and be conscious of their travel and domestic problems. Let your profits of the past now serve as lifeblood for the future.

SA JEWELLERY NEWS - JULY 2022

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new approaches

New expectations Two years of isolation, financial hardship, the loss of dear ones and daily confrontations with mortality have changed the mindset of our consumers. Furthermore, modern technology has changed the way we do business. The new priorities are working from home, health awareness, austerity, appreciating personal relationships and saving the planet.

We therefore have to realise that expectations and the needs of staff and, specifically, those of our clients are not the same as before. Also, while the pandemic has not changed the perception of jewellery and its symbolic power, what it has altered is how we make jewellery relevant to new generations.

Sustainability When buying something as meaningful as a diamond or other precious gemstones, the post-COVID-19 consumer requires transparency in the origin and nature of their purchase and is sensitive to its carbon footprint and the ethics that underlie its production processes.

Unsustainable businesses are doomed – they attract bad faith that cannot be white-washed.

Proposed action With the above in mind, jewellers should formulate an operational policy, ie a code of practices that focuses on people, the environment and sustainability.

These practices should ensure human and labour rights, conflict-free and sustainable products, reducing your company’s carbon footprint and environmental impact, proper disclosure of products and responsible sourcing. This code should be formulated, implemented and truthfully communicated to your clients in order to show consumers that we are sincere about environmental and social progress.

Omni-channel expectations Post-COVID-19 consumers expect omni-channel access to products, ordering, payment and

Our national chains will make a bold recovery after COVID-19.

They will again be the strongest and fight for market share with aggressive marketing and highlevel e-commerce skills.

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R E C I PE F O R R E COV E RY

delivery. They even expect retailers to keep track of where and when they have interacted with them. Furthermore, honest product descriptions, a fair and practical return policy and unenhanced photography are crucial trust-builders.

Proposed action Retailers would be wise to update their websites and connect with other digital platforms such as e-commerce, mobile apps, social media, etc.

After all, a recent survey commissioned by the US Plumb Club found that a retailer’s website is the top sales-driver, followed by referrals from friends and clients, while social media advertising ranked third.

Retailers can also use digital platforms to track data to improve customer relationships.

Other apps allow customers to build and view their own designs in real-time or have a wax or silver model printed, which can be tried on before purchase. Note: Google favours websites that offer an exceptional client experience.

A new make-do-and-repair austerity The discretionary spending of our clients is under pressure and, with increasing sustainability concerns, they want to look after, repair and re-wear. Some have a desire for recycled diamonds and gold.

Proposed action Retailers should offer remodel and repair services, while workshops must be willing to do repairs at an affordable price.

What about a display of unique secondhand items with known provenance? The story behind each piece can be printed on a card that accompanies its valuation certificate – ideal for customers who seek a piece with meaning.

New jewellery trends Consumers’ taste in jewellery has changed due to the anxiety and trauma of the past two years.

Minimalist and timeless styles, as well as whimsical pieces with humour that offer surprise and joy, seem to be popular. Above all, the design must be meaningful.

The US Plumb Club study asked B-income consumers what they looked for in jewellery.

While 31% said quality, 23% said design and 17% mentioned uniqueness. Price came fourth, at 16%.

The gender revolution sweeping the world forced brands like Gucci and Bvlgari to introduce designs targeted at no specific gender. Our larger chains should be aware of future demand for unisex jewellery.

Worldwide, “customisation” is a growing trend. Luxury clients often request an item to be personalised, ie incorporating features and stones with a personal meaning. My company has experienced an increased demand for remodelling family pieces for the next generation and making several old items into one significant piece. This is an opportunity for small and medium retailers and their workshops.

Proposed action Be aware of emerging trends. Our designers should focus on uniqueness while workshops maintain the quality of product they are capable of.

Well-informed customers Today’s consumer has easy access to product information, reviews, competitor prices, etc and may know more about the product than the average salesperson. The basic “four Cs” sales talk is old news and informed clients may ask piercing questions about an item’s origin and the company’s carbon footprint. A fumbled answer will cause client uncertainty and may lead to a missed sale.

Proposed action Sales staff need to be retrained in modern product offerings, production techniques and

16

their company’s social and environmental practices. Story-telling is an essential skill to augment the buyer’s experience. It requires some training (role-playing among staff) and the availability of exciting gem facts, pricing structures, product information and the back story of important pieces.

The poison of misrepresentation There is nothing wrong with the current product mix in our jewellery stores. From natural and lab-grown diamonds to gemstone imitations, handmade and Cad-Cam production to 5ct jewellery, even brass, bone and plastic items cater to our highly segmented market.

What is problematic is the misrepresentation of product origin and the overstatement of the seller’s capacity. If such furtive practices continue, consumers’ faith in our products and services will be damaged.

Proposed action The SAJC should establish an ethics committee to scrutinise websites and social media advertising. Based on international guidelines, dubious claims can be identified and the site owner reprimanded.

Our industry must realise that a labgrown diamond needs to be promoted as an outstanding product in its own right and is not necessarily in competition with natural diamonds. Lab-grown and diamond imitations serve different consumer segments and there is no need to downplay each other.

Critical points COVID-19 dramatically unearthed the structural problems in our country. For instance: • Over-regulation, red tape and high inventory costs decrease the profitability of all businesses. Because everything is inter-connected today, the state should streamline its bureaucracy and remove regulations it cannot regulate.

SA JEWELLERY NEWS - JULY 2022

R E C I PE F O R R E COV E RY

• The lack of black entrepreneurs entering our industry is concerning. The state should continue to identify and assist budding black entrepreneurs.

• There is a lack of critical skills. During COVID-19, many jewellery workers had to change careers and, coupled with the slowdown in training, the scarcity of quality salespeople, bench workers and setters will be problematic. The MQA should increase finance and speed up administration. With the availability of free and inexpensive Internet training videos, there is no excuse for companies not to upskill their staff in-house.

• Escalating crime (home invasions, jewellery store smash-and-grabs, gun licensing) is out of control – notwithstanding some effort from the SA Police Service and consumer bodies.

• Our tourism sector lags behind that of Kenya and Tanzania. International experts should be employed to identify and develop lucrative tourist opportunities.

Tell it like it is We need to promote the real meaning of jewellery.

Electronic media, watches and other luxuries have captured a large chunk of the market that jewellery used to own in recent years.

Fine jewellery has a unique proposition.

It has always been a sign of distinction and appreciation, offering artful items of style and beauty and a narrative of wealth to be shared and flaunted. Gems carry a sense of mystery and rarity and are often considered investments. Above all, jewellery can beautify the body in ways few other luxuries can.

Proposed action No matter how expensive the piece, the unique properties described above must be promoted in new and exciting ways on modern media platforms and via personal interaction.

Ultimately, few luxury items express the feelings linked to a celebration and personal milestones as well as jewellery does.

Promote SA as the land of diamonds, gold and platinum If Amsterdam can be promoted as the City of Diamonds, China the Land of Gold and Colombia the Land of Emeralds, then SA, with its rich mineral history, can rightly claim to be the land of three of the world’s most precious commodities.

Proposed action Lobby government and tourist organisations to add our claim to their literature. What about large outdoor billboards at airports, welcoming visitors and inviting them to: “See the Big Five in the Land of Diamonds, Gold and Platinum” – and including that slogan on promotional material?

Future opportunities Non-fungible tokens (NFTs), which are digital tokens of blockchain-registered ownership,

have entered the high-end jewellery market.

If artworks can be sold as NFTs for millions of dollars, the same could apply to a unique diamond or a historic jewellery piece.

NFTs of unique diamonds, modern designs with unusual gems and historical items of note can be freely bought and traded on a blockchain platform while the items remain safely in a vaulted environment.

Richemont, LVMH and the Prada Group recently launched the Aura Blockchain Consortium, which employs blockchain to trace the ownership and product history of important pieces. These NFTs are not for sale, but are used to bolster the item’s authenticity.

The same blockchain technology, coupled with a nano-tag under the diamond’s surface, provides a mine-to-finger history of the stone.

Afterthought Our national chains will make a bold recovery after COVID-19. They will again be the strongest and fight for market share with aggressive marketing and high-level e-commerce skills.

However, when small and mid-sized companies are not integrated, they can swiftly adapt and benefit from innovation and production flexibility. Jewellery-buyers will always look for something unique and the smaller independent jewellers and goldsmiths can produce just that. However, they have to recognise opportunities and maintain their brand identity, which is easier said than done.

Dr Petré Prins, MD of Prins & Prins Diamonds, studied geology and geochemistry at the University of Stellenbosch and spent two years doing post-graduate research at the University of Cambridge in England. He was then appointed senior lecturer in geology and mineralogy at Stellenbosch University, where he taught for 12 years.

Prins has received the Corstophine Medal from the Geological Society of SA, as well as the SJ Shand Medal from Stellenbosch University. He completed his MBA in 1979, joined Octha Diamonds in 1980 and registered Prins & Prins Diamonds in 1982.

Jewellery buyers will always look for something unique and the smaller independent jewellers and goldsmiths can produce just that. However, they have to recognise opportunities and maintain their brand identity, which is easier said than done.

SA JEWELLERY NEWS - JULY 2022

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B U S I N E S S M A N AG E M E N T

NO DOUBT EVERYONE IN THE INDUSTRY WILL be bringing their A-game this holiday season, so you will have to work extra-hard to compete.

Achieving holiday success is completely do-able – but you do need to plan ahead.

The lead-up to December is a period filled with sales opportunities – but ensuring that you have supply to fulfil demands, managing extra staff and meeting high customer expectations can also make it one of the most stressful annual periods. Preparing your jewellery business in time for a successful gifting is key. SAJN has put together four vital retail strategies to help ensure your store is prepared for December:

Advance planning: the key to 2022 holiday success

Stock preparation and smart management The importance of early ordering cannot be stressed enough. Ensuring that you have the inventory to meet the demand of your customer base is crucial to your jewellery store’s success. If you are not prepared, you will not have enough supply to meet all your customers’ expectations and they will take their business elsewhere. Many customers wait until the last minute to purchase their gifts, which will not leave time for you to

While the December holiday shopping season may not have started yet, now is the time to start preparing, whether you are a manufacturer, wholesaler or retailer. The steps you take today will determine whether or not you thrive during the festive period.

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SA JEWELLERY NEWS - JULY 2022

B U S I N E S S M A N AG E M E N T

order more inventory. The last thing you want is for disappointed customers to go to your competitors, so make sure you have ordered all of the most-likely-to-be-sold pieces in time.

“We already start reminding retailers and other big clients at the beginning of July to start placing their orders for the gifting season in December,” says a local manufacturer.

“Those who haven’t placed their orders yet should do so now. Our second half of the year’s production is much bigger than that of the first six months. Where it might take four to six weeks for big orders to be made during the first half of the year, it takes at least six to eight weeks during the second half. Ideally, pieces should be in stores no later than the end of October so that marketing them can begin by the beginning of November.”

Smart stock management is also crucial.

Reviewing what did and did not work during the previous year’s festive period is essential.

What were the best-performing categories?

Were there any customer requests that were not satisfied? The secret to more sales is having more of the right product – and the right product is the one your customers are telling you they like.

Plan your displays in advance Make sure your displays (window and in-store displays, as well as shop layouts) grab shoppers’ attention and entice them to buy. Start planning what you will showcase in your store and craft the stories you tell through your displays in advance.

From a logistical standpoint, ensure you have the materials to set up stunning displays, including lights, props and signage. December is a time of excitement, nostalgia, family and – above all – reflection. It is therefore imperative that retailers forge emotional connections with anyone stepping into their store. Studies show that when people feel nostalgic, they are more amenable to suggestions, better able to engage with the symbolism and stories behind their purchases and willing to pay more for them. Although December is still five months away, these stories should be discussed and planned now.

A good tip is to set aside a few minutes each week to experience your shop as if you and your staff were customers. Enter your shop and walk through it as if you were doing so for the first time. You could also photograph your store – the windows, displays, counters, aisles,

SA JEWELLERY NEWS - JULY 2022

customers waiting. A successful store is only as strong as its staff and the way jewellery storeowners manage their businesses this festive season will ultimately make or break sales.

For most customers, it is important to speak to someone during their final purchase decision. Knowledgeable, well-trained sales associates are a differentiating factor when choosing one business over another. As there are likely to be new casual staff over Christmas, it is important to get them up to speed as quickly as possible. Ensure they know your stock well enough to answer questions about its origins, who crafted it, how to care for it and why an item is an appropriate choice for a particular recipient.

There are a number of opportunities to upsell, cross-sell and offer alternative products. These can significantly increase average profit per transaction, so provide your team with the right tools they need to deliver a great in-store experience for your customers and maximise margins.

fixtures, tables and walls – and make a note of what needs fixing. Be aware of whether the lighting in your store is too harsh or too dim. What is the noise level like inside the store? Is it too hot or cold? Are you and your staff appropriately dressed (professional, but not formal)? Are there one or two chairs where customers can sit if they need time to talk to a salesperson and examine different items? Little things can make a big difference.

Teamwork makes the dream work One of the biggest challenges over December is staffing. Ensuring you have the right number of staff available during busy periods and extended hours is vital in order not to keep your

Advertise your sales Secret Santa buyers, early-bird consumers and generous high-value gift-givers: retailers should be targeting all of these customers both off- and online (via e-mails and social media) before their competitors. Advertising your jewellery store during the months leading up to December can be vital to your success, but the platform used can make all the difference. With jewellery stores being ubiquitous, you need to understand your particular customer base in order to advertise and market appropriately.

The December holiday season should be a time to enjoy. By utilising these helpful tips, you can increase your sales without the stress that normally goes with that time of year.

Order your stock on time and order smart, be knowledgeable about trends and what your customers are going to want, plan your displays and advertise your jewellery store and merchandise via the correct platforms. These simple things will ensure that the 2022 festive season is your most successful – and merriest – one yet!

The importance of early ordering cannot be stressed enough. Ensuring that you have the inventory to meet the demand of your customer base is crucial to your jewellery store’s success.

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M A R K E T PL AC E

20 22

SPRING/SUMMER

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BOOKINGS OPEN FOR SPRING/SUMMER EDITION For more information or to book your space, contact: Ruwayda Mahomed • 011 883 4627 • ruwayda@isikhova.co.za

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SA JEWELLERY NEWS - JULY 2022

R E S P O N S I B L E J E WE L L E RY

Monthly educational insert An SA Jewellery News and Jewellery Council of South Africa initiative

Written by Dr Petré Prins, Gems and Jewellery: The South African Handbook is an introduction to gemstones, jewellery and store management.

The following is an extract from Gems and Jewellery: The South African Handbook

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After two years' post-graduate research at Cambridge University, UK and 10 years as a senior lecturer in geochemistry and mineralogy at the University of Stellenbosch, South Africa, Dr Prins, in 1982, started Prins & Prins Diamonds, a leading supplier of diamonds, gemstones and fine jewellery in Cape Town.

SA JEWELLERY NEWS - JULY 2022

ISSUE ISSUE 23 31

CLASPS AND HOOKS USED IN ANTIQUE AND MODERN JEWELLERY

Earliest hinges c 1850

Earliest barrel hinge c 1890

modern

c 1920

c 1890

NOMENCLATURE FOR SOME RELIGIOUS JEWELLERY CHRISTIAN SYMBOLS

Modern

Yalalag

Fleurée

Crucifix

SYMBOLS OF OTHER RELIGIONS

Celtic

Islamic Star and crescent

Buddhist Wheel of Darma

Baha’i Star

Hindu Aumkar

JEWISH SYMBOLS Patriarch Crusader Coptic

Greek

Latin

Jordan

Ichthys Canterbury Norwegian Byzantine Botonnée

Mezuzah

Star of David

Mazel

Chai

Torah

Identity bracelet Hollow mesh chain

Milanese chain

Gucci link chain

Bar and chain

Zipper chain

Cable chain

King’s chain (Byzantine link)

Snake chain

Ball and bar chain Corn chain

Hollow curb link chain

Rope chain Ball chain

Figaro curb chain

Belcher chain

Diamond-cut curb chain

Cobra chain

Foxtail chain

Fancy link

Omega chain

Micro-mesh chain Ultra-link chain

Double herringbone chain

Box chain

Puzzle link chain

Serpentine chain

Kauchuch (natural rubber)

Round solid curb chain

AN INTRODUCTION ISSUE TO 31 GEMSTONES

DESCRIBING STONE SETTINGS Claw or prong setting: where a gem is held by claws.

Channel setting: where a row of stones is held between two walls with a channel grooved into each wall.

Tension setting: normally used when a single stone is held between walls.

Flush (also called rub-over or Swiss setting): where the stone goes into a recessed hole and the metal is pushed over the crown of the stone.

Pavé setting (meaning paved): where numerous small calibrated stones are set close to each other with small metal beads securing them.

Tube or bezel setting: where a tube or collar is made into which the stone is set.

Invisible setting: where calibrated gemstones are set flush together with no metal visible between stones. The girdle of one gemstone is held by a groove that has been cut in the girdle of the adjacent stone.

Cluster setting: where several stones are mounted together and secured by prongs.

Plastic setting: modern technology allows precious gems to be securely set in clear or coloured resin.

DESCRIBING SURFACE TEXTURE Cloisonné: a type of enamelling where thin strips of metal are soldered in place to form the design and the spaces between the walls are filled with coloured enamel.

Polished surface: a shiny surface produced by polishing on a buff or by diamond lathing.

Inlay: where thin pieces of metal, stone, mother-of-pearl, etc are set into the surface to form a design.

Reticulated or fused metal surfaces: where a wrinkled surface is produced by overheating with a flame.

Florentine finish: a textured surface produced by engraving a series of parallel lines in one direction and then crosshatching them at 90˚.

Granulation: where tiny gold balls are soldered or welded on a surface to form a pattern.

A bronze and glass cloisonné eagle, 6th century.

Matte: a surface that is not shiny. Bark, hammered, woven and nugget surfaces are self-describing.

Mokumé Game: a Japanese fusion-layered patterned laminate that resembles the textures and grain of wood.

Niello: a black three-metal alloy that is fusion-inlayed into a carved pattern on a metal surface.

Niello design on Renaissance cross.

DESCRIBING GOLD PLATE JEWELLERY Gold-filled: where a thin gold plate is applied to base metal by welding or fusion with the weight of the gold plating comprising at least 1/20th of the metal in the entire piece.

Marked, for example, 14k GF. Rolled gold plate and gold overlay: similar to gold-filled items, but the weight of the gold plate is less than 1/20th of the weight of the item. Marked, for example, 1/40 14k RGP.

Gold electroplate: where a minimum of 10k gold is applied to base metal by electrolysis. The coating must be sevenmillionths of an inch thick for 24k and proportionally thicker for alloys. Anything with a thinner coating is called gold wash or gold-flashed.

Vermeil: is sterling silver with karat gold plating.

ISSUE 31

COINS AND COIN JEWELLERY

THEIR VALUATION AND HOW TO IDENTIFY COUNTERFEITS VALUE FACTORS It is important to note that age alone is not an indication of coin value. Three factors, rarity, demand and condition, combine to give a coin its value.

current values for Krugerrands from the daily newspaper, while local and international coin dealers provide buy-andsell price lists. Silver coins are normally sold at the silver scrap price, except for some rare issues.

EXAMPLES OF RARE SOUTH AFRICAN COINS

Rarity is the most important factor. This is determined by the number originally minted and how many coins survived.

Without demand for the coin, rarity alone is not enough to ensure a premium price.

The condition of the coin refers to its state of preservation.

Those with shiny surfaces and no sign of wear are the most sought-after. Coins and commemorative medallions incorporated in jewellery are normally valued at 3-4% above their metal content.

Identify country of origin,the metal content,denomination and date.

2.

Note the weight and diameter of the coin, if possible.

3.

Note the condition of the coin as follows: Fair - design and lettering can just be identified.

Good - design and lettering are clear.

Fine - a circulated coin with little wear.

Uncirculated - no wear and tear visible, tarnish may be present on older coins.

Proof - coins with a mirror-like surface, sometimes combined with sand-blasted or matte surfaces, specially struck for collectors.

4.

Determine whether the coin is authentic or counterfeit, legal tender or a commemorative medallion.

5.

If mounted in jewellery, describe and value as if normal jewellery. Rare coins of numismatic value are rarely found in jewellery. Once a coin is mounted in jewellery, it loses some value due to its exposure to damage.

Some may even be soldered onto a frame.

Never clean or polish a coin or rub it against a touchstone to determine its metal content. Although few jewellers are experts on world coin values, our modern information systems provide instant access to such values.You can obtain

Face value

Approx trade value

1931 1932 1933 1939 1939 1965

Three pence (tiekie) Two shillings six pence Two shillings One shilling Six pence One cent (Afrikaans issue) One cent (English issue) Fifty cents (English issue) One rand (Afrikaans issue) Five cents

R2 000-R20 000 R1 000 R1 000 R5 000 R5 000 R500-R1 500

1965 1965 1966

DESCRIPTION AND VALUATION 1.

Year

1989

R30 R10 000-R15 000 R1 000-R1 500 R30

IDENTIFYING COUNTERFEIT COINS There are two main types of coin forgery: 1.

The one type produces fake coins en masse intended for circulation. Such counterfeit coins are often underweight or under-karat and may have designs that are less refined than those of the genuine coin.

These forgeries are easy to identify when compared with a genuine coin’s weight, dimensions, sound when dropped and design details.

2.

The second type of forgery produces coins on a smaller scale to sell at a premium to collectors. Genuine coins are produced by a stamping process using sophisticated presses, while most counterfeit coins are cast by pouring liquid metal into moulds or dies. The latter process often leaves identification marks such as cracks or pimples on the counterfeit coin. Antique coins are often forged in this manner. Such counterfeits can be identified by a rough feel between the fingertips, the lack of patina, file marks on the edge where the casting sprue was removed or a thin raised line on the edge of the coin which formed at the joining edge of two moulds.

ISSUE 31

Museum reproduction (left) and original coin of Roman emperor Claudius. Reproduction has rough edges and a museum initial, while original coin is smooth with diagnostic “patina”.

Victorian gold sovereigns, counterfeit on the right.

Note the difference in the letter types.

REPRODUCTIONS OR REPLICAS OF ANTIQUE OR VALUABLE COINS These are normally produced for educational purposes, stage money and historical enactments and are often sold by museums. They are not considered counterfeits as they do not purport to be the genuine article. Some may have deliberate changes in design or may have the word “copy” or a set of initials on one or both sides.

SOURCES FOR INFORMATION ON GOLD COINS Pictures of gold coins: www.coinpage.com/gold%20coinpictures.html or www.thegoldmuseum.com Articles on gold coins: http://www.apnaonline.ca/ Antique coins: www.constantinethegreatcoins.com/symbols The value of fixed quantities of bullion, uncoined or coined: http://madeinatlantis.com/money/general_level_prices.htm Counterfeit coins: www.24karat.co.uk/counterfeitcoinsframe. html/ or www.fakesmp.net/CSD_Books

WATCHES

THEIR VALUATION AND HOW TO IDENTIFY COUNTERFEITS WRISTWATCHES The valuation of wristwatches is relatively easy. If you do not stock watches, phone the agent and get a replacement value for the make and model you have to assess. Your valuation should describe: • • • • •

The brand name and the descriptions on the dial.

The style of the case, ie tank, square, rectangle, barrel, round, oval, etc.

The style of hour and minute hands.

The movement serial number.

The material from which the casing is made, its weight and a description of the gemstones, if set with any.

is still useable is a value factor. The metal content is often the only value of an old watch. Those with famous names could be worth more than their metal content.

open diamond

brequet moon

railway

baton

skeleton

dauphin

anchor

spade

Description of hand styles.

Remember that retailers normally add 30% to their supplier’s invoice and that your insurance valuation should reflect a future value.

The value of older and collectable watches is normally determined by their brand, style, utility and the metal of which they are made. Brand names such as Patek Philippe and Rolex will always carry a premium, while junk watches will remain junk. The style of an old watch - ie whether it is cushion- or tank-styled - determines its modern popularity as fads and fashion determine its demand. Whether the watch

tank

square

barrel

round

emerald

cushion

flared

oval

Description of watch case styles.

ISSUE 31

If you lack knowledge to value old watches, consult an exper t, use up-to-date catalogues from auction houses or mine the Internet.

•

Check the logo and ensure that it is the same as that of the original. Fake Rolexes often do not display the crown logo or have a crown that is too large.

Omega counterfeits do not show the Greek letter logo that typifies this brand.

•

Check the metal of the case and strap. Karat stampings are not reliable and acid testing for gold caratage is required.

•

The heft - ie how heavy the item feels in your hand - is often a give-away. The lightness of phony stainless steel and gold Rolexes is quite apparent.

•

If the watch contains gemstones, identify how the stone(s) are set. Diamonds on a genuine watch will be prong-set, while those on counterfeit dials are usually glued in.

•

Check the bands. Genuine stainless steel and gold Rolexes have a number on the underside of the band.

The last two digits of this number indicate whether the gold is 14k or 18k combined with stainless steel.

Counterfeit gold bands are not finished well, especially near the lugs and at the end of the rows where poor soldering and polish may be evident.

•

The easiest way to spot a fake Rolex is to watch the second hand. On a genuine Rolex Oyster Perpetual, this hand moves smoothly at four times per second, whereas on the counterfeit ones, the second hand moves only once per second.

OLD POCKET WATCHES The first pocket watches were made in the 16th century by the German Peter Henlein, inventor of spring-powered clocks. In later centuries, pocket watches became a status symbol of America’s wealthy. Their popularity grew when, in the 1880s, a four-minute error caused a tragic train crash and the US Congress thereafter adopted a system of “railroad time” as the standard for timekeeping in the USA.

Railroad watches and other fine pocket watches are today prized collectors’ items and may fetch extremely high prices at auction. In the 1990s, rap and rock stars like Ricky Martin and Puff Daddy used pocket watches as a style accessory.

SPOTTING FAKES Luxury watches are often copied and counterfeit products are bound to cross your desk.

•

Often the spelling of the trade name is a giveaway. For instance: Omeca for Omega, Longine for Longines, Genova for Genevé, 3enrus for Benrus, Bvlcari for Bvlgari.

SOURCES AND RESOURCES The jeweller should collect an ample source of reference books, updated price lists and auction catalogues and must be able to use the Internet to find pricing information on items he may need to value. You should be able to read hallmarks and be able to spot quality in jewellery and gemstones. It is essential that you keep proper books and working papers and maintain an organised filing system for all the valuations you have issued. Without this, you will not be able to provide a professional valuation service.

PRICE LISTS Gemworld Pricing Guide : A quarterly report on diamonds, coloured stones, jadeite and pearls, etc. www.gemguide.com, annual subscription: price on request

The Rapaport Diamond Report: Weekly price list and computer network of loose polished diamonds and market news. www.diamonds.net, annual subscription: price on request

REFERENCE BOOKS Handbook of Gem Identification

by Richard T Liddicoat Jr. Handbook of Jewellery and Gemstone Appraising

by Cos Altobelli with Charlotte Preston.

Gems and Jewellery Appraising by Anna M Miller.

Official Price Guide to Antique Jewellery

by Arthur Guy Kaplan.

ISSUE 31

Marks of London Goldsmiths and Silversmiths (1697-1837)

by John P Fallon.

Official Identification and Price Guide to Costume Jewellery

by Harrise S Miller.

Complete Guide to Watches

by Cooksey Shugart and Tom Engle.

AUCTION HOUSES Stephan Welz & Co - Sotheby’s, Cape Town. www.swelco.co.za

Sotheby’s - New York, London, www.sothebys.com Christie’s International Phillips Auctioneers - New York

THE INTERNET The Internet is a valuable source for pricing information on mass production and catalogue items, as well as unusual collectors’ items. Gemstone price lists on the Internet normally require subscription fees.

Visit: www.gemval.com and www.gemguide.com

WRITING THE REPORT 1.

Gemstones were examined and evaluated while set, unless otherwise stated.

2.

All weights and measurements are estimates, unless otherwise stated.

3.

Normal wear typical to the items is not stated.

4.

Identification of metals and methods of construction was done only to the extent that the design permitted.

If required by the client, you may have to include a paragraph on how you arrived at a value.

5.

Indicate the conditions under which the valuation was done, ie under poor light, away from the office, etc.

Limiting and contingency conditions for valuation reports

6.

If the item is out of style or an antique, state clearly that the valuation is for an item of similar style, size and quality, not for an exact duplicate.

7.

Unless otherwise stated, all coloured gems described have probably been treated by a process to improve their colour, which is universally accepted by the jewellery trade.

8.

All valuations are valid only for the purpose as indicated.

Your valuation report is a professional document. It should be typed on your official stationery and specifically state for whom and for what purpose the valuation was made. It should include your professional qualifications and specialisations and the trade organisations to which you belong.

The significance and value of the item determine the amount of detail in your description. An item from Fabergé or Harry Winston, for example, requires more detail.

In the USA and Europe, valuation repor ts are often questioned by tax authorities, insurance companies and heirs, which could lead to lawsuits against the valuator. In SA, our legal system is not clear on the legal implications of a cer tificate of value that has been issued by a jeweller.

It is, however, good business sense if your insurance valuation certificates, which should be issued with each item sold, contain some of the following disclaimers:

ISSUE 31

In Much Ado About Nothing, Claudio advises: "Let every eye negotiate for itself and trust no agent." Today, these words apply equally to those who trade in gems and jewellery.

Modern jewellers are faced with challenges which their predecessors never dreamt of. New technologies allow synthetic gems to be produced on an unpredendented scale and few jewellers are equipped to identify such man-made gems. The internet has dramatically increased the product and price knowledge of consumers while the social conscience of society forced the establishment of the Kimberley Process, Fair Trade and Green Gold movements. In facing these challenges, modern jewellers need proper training in all aspects of their trade. They need information on products, consumer expectations, staff requirements and training, social issues, fashion trends ad technological breakthroughs at the flip of a page. No longer is gem and jewel expertise passed on from generation to generation. Today, most jewellery retailers are either franchisees or belong to a corporate structure. However, the need for up-to-date information in an easily accessible format remains great.

This book was written as a practical handbook for the diamond and jewellery industry. It provides information

which a jeweller requires on a daily basis, either as a quick reference guide or as a manual to assist with the identification and valuation of gems and jewellery. It can also be used as a training manual for staff and at universities. The public will find information that will assist them in the purchase of gemstones and jewellery and discover that the diamond industry, although highly complex, is not as "mysterious" as generally believed.

Athough a vast amount of excellent books are available which deal with diamonds, gems and jeweller, their history, identification, grading and pricing, there are very few in a single publication. Covering such a large field necessitated some compression. The book will not make the reader a specialist in any of the topics it covers. It will, however, make them aware of the complexity of the issues, where to find more information and how to do business in the diamond and jewellery industry. Hopefully it will be a stimulus for further study.

It must be noted that all price indications here are estimates only at the time of orginal printing and are not neccessarily refelctive of current prices.

MONTHLY EDUCATIONAL INSERT 2022 In issue 32 (SA Jewellery News August edition): Reference guide Weight comparison between wax and various precious metals Possible mark-up of retail jewellers Birthstone and wedding anniversary gift lists Finger-sizing template International ring size comparisons Diameter (mm) vs carat weight for well-proportioned round brilliant cut diamonds Birefringence of the most important gemstones Pleochroism of the most important gemstones Job summary Order specification for goldsmith Hardness of the most important gemstones Refractive index (RI) of the most important gemstones

COV E R F E AT U R E

Piccolo does it all

Piccolo Fine Designer Jewellery is a caster, manufacturer and designer of high-quality, elegant items serving both private clients and the trade.

ESTABLISHED IN 2008 BY HUSBAND-ANDwife team Johann and Suvette Claassens, Piccolo Fine Designer Jewellery is a business built on passion and dedication to creating the unforgettable. “We design and manufacture to suit our clientele’s requirements and budget, while guiding them through all the various steps of selection and decision-making,” says Johann. “We absolutely love what we do because the world of art, combined with modern technology, brings new and exciting challenges every day which are truly satisfying and rewarding.” While Johann does all Piccolo’s custom designs using modern computer-aided design programs, Suvette, who holds a BTech and taught jewellery design and manufacturing for five years, does all Piccolo’s benchwork and finishing.

Private commissions are only one aspect of Piccolo’s business; it also offers services to the trade. “Whether it’s a private client, design work for large jewellery collections or just a few castings, we take the same care to ensure that everything’s supplied to the same high standard,” says Johann. Services to the trade include CAD designs using the latest

SA JEWELLERY NEWS - JULY 2022

technology, as well as 3D wax models, for which it has a number of machines which are updated regularly. Piccolo casts in platinum, as well as all kinds of gold alloys – especially high palladium and white gold ones – and silver. It offers semi-finishes (finishing pieces to a certain point) and total finishes (where jewellers can collect the finished pieces from it). In addition, it does stone-setting for the trade. “We can do it all – or anything and everything in between,” says Johann.

The business’s clients within the trade speak extremely highly of its service and quality of their work. One such client is Durban-based retail jewellery manufacturer Shikant Shah of Shah Jewellers. “We have a great working relationship with Piccolo. As we’re situated in a mall, it’s impossible for us to do extracting, which is why we use Piccolo’s services for castings, moulding and design work,” says Shah. “Its bespoke pieces, in particular – those once-off pieces with a creative flair – are truly exceptional. I always admire Johann’s extraordinary work because while I think in positive space, Johann is exceptional at thinking in negative space – and one can’t put a price on that kind of experience.” Shah Jewellers has worked with Piccolo for over six years now. “It has a very niche workshop in our trade and delivers superb quality consistently. Its level of dedication is really remarkable.”

Pretoria-based manufacturing jeweller Mandi Malherbe shares Shah’s sentiments. “I’ve known Suvette for many years, as I was one of her lecturers at the Tshwane University of Technology,” says Malherbe. “I kept in contact with her after she completed her studies and it was wonderful seeing their business grow. I’ve also become a client and use Piccolo to do my

castings. The quality of its work is outstanding, particularly its platinum castings. There have been numerous occasions when I’ve had urgent orders and it’s always delivered on time. The team’s communication is incomparable and it’s always a joy working with them.”

Estelle van Staden of Pretoria-based PVS Projet Printing started working with Piccolo in 2018. “Apart from the outstanding quality of its castings and excellent customer service, they’re incredible people to work with,” she says. “I don’t think anyone’s platinum castings can compare with theirs.”

With a client base of private customers, designers, makers, retailers and manufacturers, Piccolo fiercely upholds its standards of excellence and attention to detail. “We strive to provide the highest quality and exemplary service,” says Johann. “Drawn from a variety of skills and backgrounds, and constantly developing those skills through modern technology, we pride ourselves on the challenge of guiding our clients and giving them exactly what they want.

“Over the past 10 years, we’ve done a lot of research and development of platinum castings because of the huge demand for it. Most people in our industry source it out to casting houses and struggle to find someone who can do it well. We’re very proud of the work we do and have complete confidence in the platinum castings which we supply to more than 50 jewellers all over the country. We encourage the industry to give our services a try, especially when it comes to platinum. Whether it’s for large and bulky rings or very fine and delicate earrings, we guarantee a casting that requires very little finishing and time, from the time you collect your castings from us until you deliver the finished product to your client.”

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CO - CR E AT I N G T H E F U T U R E

The Platinum Incubator – for the love of platinum The Platinum Incubator is the only small business start-up hub in the world devoted to encouraging budding entrepreneurs to develop world-class products and applications using platinum group metals (PGMs).

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ESTABLISHED IN 2006 IN PARTNERSHIP WITH the Platinum Trust of South Africa and the North West Province with funding by the Department of Trade & Industry’s Seda Technology Programme, the Platinum Incubator has spent the past 16 years helping aspiring jewellers to build careers in the design and manufacturing of jewellery using platinum, silver, palladium, gold, diamonds and semi-precious stones mined in southern Africa.

While the incubator’s historical focus has been on jewellery design and manufacture, it has the potential to play a much broader role in the beneficiation chain by actively promoting and encouraging young inventors, chemists, engineers, scientists, technicians, designers and entrepreneurs to use PGMs in new and exciting ways that will ultimately benefit all stakeholders.

Its vision is to become a global training partner in platinum mineral beneficiation and a leading platinum innovation hub for individuals, entrepreneurs and small businesses.

SA JEWELLERY NEWS - JULY 2022

CO - CR E AT I N G T H E F U T U R E

A one-stop platinum innovation shop South Africa’s platinum mines produce 70% of the world’s primary produced platinum, provide direct employment to some 136 000 people (or 26% of all mine employees) and are the second-largest export revenue generator (after gold) for South Africa. The industry is currently under considerable pressure, with subdued growth resulting in stagnant employment opportunities. It is therefore imperative that we invest in developing innovative uses for PGMs to boost demand and create a robust local economy in downstream their beneficiation.

The Platinum Incubator is ideally placed to promote active economic participation by a cross-section of South Africans using PGMs as raw material in products that can be produced and sold locally and internationally, thereby supporting the strategic intent expressed by the Department of Minerals’ Beneficiation Strategy for the Minerals Industry of South Africa (2011), as well as the Department of Trade & Industry’s Industrial Policy Action Plan (IPAP).

The Platinum Incubator’s mission: To partner with government and industry to provide: • Expert tuition in the manufacturing of PGM jewellery.

• Best-in-class jewellery design and manufacturing equipment.

• Controlled and efficient access to PGMs and precious stones.

• PGM laboratory facilities for the evaluation, preparation and manufacture of PGMbased prototypes.

• To collaborate with key stakeholders to create and support markets for manufactured goods.

• To attract and assist a broad spectrum of South Africans to develop lucrative, self-sustaining businesses within the PGM beneficiation space.

The incubator’s aim is to attract the brightest and most creative young minds from all over South Africa and inspire them to be platinum pioneers in an era of innovation that extends far beyond the design of jewellery.

Local initiative – global potential Since it opened its doors in Rustenburg, the Platinum Incubator has mentored and assisted hundreds of talented young people from previously disadvantaged backgrounds to realise their dream of becoming jewellery designers and manufacturers.

The incubator does this by facilitating access to materials, equipment and machinery and by providing a support network for budding entrepreneurs. It has also partnered with the National Skills Development Strategy and contributed to the development of sector skills by partnering with the Mining Qualification Authority (MQA) Sector Education and Training Authority (SETA). Its aim is to attract the brightest and most creative young minds from all over South Africa and inspire them to become platinum pioneers in an era of innovation that extends far beyond the design of jewellery.

CONTACT THE PLATINUM INCUBATOR Tel: (014) 597-0736 | Fax: 086-688-1011 | E-mail: info@tpi.org.za

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R E TA I L I N G

How to develop a strong digital marketing strategy A digital marketing strategy can have various meanings. For some, erecting a website constitutes having a digital strategy, while others equate it solely with social media outreach. JCK Online’s Daniel Ford shares a few tips for establishing a strategy which is solid.

ACCORDING TO MATT McFADDEN, WHO HAS created digital strategies for jewellery retailers including James Free Jewellers in Dayton, Ohio, a strong digital marketing strategy includes having both a website and a social media outreach – but only for starters.

As Director of Marketing and an Account Manager for Merge, a digital strategy firm based in Greenville, SC, McFadden assesses the business goals of companies, then develops web-based products and campaigns that fill in the gaps.

He was asked to break down a typical digital

media strategy and share his thoughts on why you, as a jewellery retailer, should be shopping for one.

What is a digital marketing strategy?

It is a long-term approach to solving business problems. It goes well beyond building a website. When we start our discovery process, we do not even talk about the web. It is core for us to understand the business and the brand itself, including what they want to deliver. We need to work out how to get

messages in front of people. That entails search engine optimisation, both organic and paid, and mobile – because pretty soon all will be mobile. Only then do we start figuring out what channels we want to use.

Using one channel, like a website, can be successful, but aligning many different channels is the key to success. That means integrating the web with e-mail, social media and mobile.

And the content that lives on those channels – what is pushed out – is core to our digital strategies. It is a multi-layered approach.

R E TA I L I N G

How do you control the flow of information from all those channels?

We do not do it all at once. It would be almost impossible to effectively measure what the key performers are. If you throw all that stuff out and hope it sticks, it will be hard to get your head around all the different marketing initiatives. We are only in phase one of [jewellery retailer] James Free. You have to all agree with what is going to be there at launch, but you will continually want to give your users more and more. However, you want to work out along the way what your users want. There will be things you cannot predict.

What are the usual components of an effective digital strategy?

The website is phase one most of the time. The content that lives there is extremely important and with jewellery, photography is extremely important too. Social media [platforms where users interact, including Facebook, LinkedIn, Twitter, Instagram and Pinterest] is going to be really key and finding the right channel is important. Then we do e-mail marketing and try to make the e-mails as user-friendly as possible.

We build programming that gives users exactly what they want to see. That way, we see higher engagement levels. Within e-mails, you are also promoting other social media channels, so you might also be cross-promoting social media campaigns with one another.

You use Pinterest to build Twitter, etc. All of a sudden, you have a giant map of all your digital properties. You want to make sure that they are all aligned, optimised and pushing out really good content to all audiences. Then you also have search engine optimisation [which makes your channels easy to find in search engines] and the general user experience.

laser-focused on that one demo. We will attack other demographics in different ways. Younger crowds can be somewhat intimidated by jewellery stores, so we might address a younger crowd through microsites.

Why does a jewellery retailer need a strong digital strategy?

James Free said: “We have the choice to build another location, but we want our third location to be online.” Think of it as clicks-andmortar. Because of the weight they put on it, we feel as if we are operating a third store for them. You would put as much thought into building an online store as you would a physical one. Instead of them hiring a full sales force, they have engaged us – and we have honed in on a demographic which is extremely engaged and spends more online on jewellery than others. We actually know where those people live, based on a lot of research, so we will be

Is it important that a website changes its look and message every so often?

James Free’s site is set to change on a weekly basis. Seventy percent of its business is based on occasion – and with that weight on occasion, its home page has to change regularly. It is not going to be static at all – it cannot be. Just as the cases in the store change, so does this.

Ongoing management is key.

What types of questions should a retailer ask a company offering a digital marketing package?

Ask questions about process and how capable someone might be at building and managing long-term campaigns. You want to feel comfortable. What we do is not necessarily for everyone. James Free wanted to build a third store. Others might just need a brochure-type site. However, you want to make sure that the agency can look beyond site launch.

Also, gauge its comfort level with managing different channels. We know that the web changes very quickly. We know that SEO is not going to go away, but mobile is changing and new social channels are coming up all the time. You want to feel comfortable that the agency creating your digital strategy can adjust and adapt.

– Republished with permission from JCK Online

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B U S I N E S S M A N AG E M E N T

tips for companies to boost employee productivity Companies are facing a significant rise in absenteeism and presenteeism, as employees buckle under the pressure of a difficult economic environment and growing financial strain, says Arnoux Maré, MD of Innovative Staffing Solutions (ISS).

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SA JEWELLERY NEWS - JULY 2022

B U S I N E S S M A N AG E M E N T

AS A HUMAN CAPITAL AND FACILITIES management sub-contracting company, ISS employs over 36 000 permanent staff across sectors such as mining, engineering, construction, retail, agriculture, transportation and logistics.

Maré explains that whereas absenteeism refers to regular absences from work as a result of health issues, personal problems or no good reason at all, presenteeism refers to staff being physically present, but disengaged from their work.

These trends are increasingly threatening company’s bottom lines through lost productivity as South African employees navigate a turbulent environment.

“Rising costs of living and economic pressures, compounded by the mental toll of disasters such as the COVID-19 pandemic, riots and the recent floods in KwaZulu-Natal, are placing an incredible burden of stress on staff.

“This, in turn, raises the risk of demotivated and disengaged employees, a negative work culture and much higher levels of both absenteeism and presenteeism just when companies most need productive, motivated staff to see them through these tough times.”

According to Statistics SA, absenteeism already costs the local economy some R16 billion per annum. While the cost of presenteeism is more difficult to quantify, researchers at the Victoria Institute of Strategic Economic Studies have further estimated that the growing toll of lost productivity resulting from absenteeism and presenteeism could shave as much as 7% off SA’s total GDP by 2030.

“Companies need to implement proactive staff management strategies to minimise risk to their operations and maintain their competitive advantage,” notes Maré.

“However, many companies don’t have the dedicated human resource and labour relations expertise needed to ensure that staff are satisfied and productive. Additionally, hiring this expertise can add significant costs and distract from a company’s core competencies and services.

“This is why we strongly recommend outsourcing as an approach – even for companies with large staff contingents.”

Strengthening employee engagement In addition to outsourcing, Maré recommends a “back-to-basics” approach for businesses seeking to strengthen employee engagement and halt a slide in productivity, beginning with a focus on these three fundamentals:

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1

Offer competitive incentives Many businesses overlook the importance of incentives for productivity and motivation.

But where competitive salaries are important, this goes far beyond monetary rewards.

Organisations also need to consider benefits such as pension funds and medical aid schemes. These are often more cost-effective than retirement annuities or individual medical aids, alleviating some of the financial pressure on employees and improving overall staff well-being.

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Provide learning and advancement opportunities Opportunities for career advancement through upskilling and training are also key to cultivating a positive and focused workforce.

The benefits of offering learning opportunities to employee are two-fold. First, it shows that you care about them and their careers as individuals, making them feel valued and building loyalty to your company, as well as reducing staff turnover. Secondly, well-trained staff are less likely to be involved in accidents

or make mistakes, minimising waste or harm to your business while driving productivity and profits – a win-win.

3

Seamless staff management and support Efficient employee onboarding, or ensuring that all new staff are provided with details regarding company policies and expectations, can play a significant role in creating a lasting positive impression of your company. Likewise, getting the basics right such as effective administrative and payroll management can greatly improve employee experience.

Seamless employee support can also make companies stand out as employers of choice, providing staff with swift solutions to any issues that may arise and allowing them to focus on their work more consistently.

Finally, fostering an open and honest culture through ongoing communication is vital to ensuring that employees remain engaged, informed and inspired.

“Staff are ultimately a company’s greatest asset, ensuring that businesses run efficiently and that they continue delivering high standards of service. In a difficult environment, it’s more important than ever for leaders to prioritise the needs of their staff in order to secure and grow their businesses,” says Maré.

CO M M U N I T Y S U PP O R T

Anglo American kicks off digital skills programme in 109 SA schools Anglo American is rolling out a comprehensive information and communications technology (ICT) programme in 109 schools around its mining operations in South Africa, giving thousands of pupils and community members the skills they need to enter the digital job market.

ANGLO AMERICAN’S NEW ICT PROGRAMME in SA includes installing technology infrastructure and devices in all the schools, providing ICT courses and training to improve digital literacy and skills, a student engagement platform to support primary and secondary pupils and ongoing support to ensure the sustainability of the initiative.

The rollout, which is being done in collaboration with a range of partners, will cost an estimated R70 million and forms part of Anglo American’s broader education programme being piloted in SA in partnership with JET Education Services, and then implemented globally.

Each of the 109 schools will receive a lockable trolley that includes a projector, smart screen, 45 devices (laptops in secondary schools and tablets in primary schools) and a Wi-Fi dongle. The trolleys, which will be stored in strongrooms, will ensure that every pupil has at least two hours with an Internetconnected device every week. In addition, dedicated IT labs will be installed in eight of the schools, thanks to the support of iTMaster, Accenture and HCL. The latter two donated

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155 desktop computers towards the initiative, while iTMaster will prepare the devices and set up the labs as part of its CSR commitment.

A further 400 tablets have been given to 100 early-childhood development centres for learning, play and engagement. A key element of the programme will be ensuring its sustainability, says Zaheera Soomar, Anglo American’s Head of Education & Community Skills. The implementation partners will work with the schools to ensure that they continue driving this programme by themselves, without daily support.

“In SA, education has long been a key tool in the fight against poverty, inequality and unemployment. However, simply getting children through matric isn’t enough. In a country where more than 12,5 million people are unemployed, we’ve got to give them the skills they need to survive, and thrive, in the so-called Fourth Industrial Revolution,” says Soomar.

“We’ve got to be doing more to embed ICT into our schools and communities. This is absolutely critical for any form of economic participation after school. School-leavers and community members who don’t have access to devices, an Internet connection and digital skills can’t partic-

ipate in the digital economy,” says Nasreen Sain, Anglo American’s SED ICT Manager.

The Anglo American SA Education Programme aims to improve pupils’ educational outcomes and quality passes by addressing some of the underlying reasons for poor education outcomes by supporting school management teams, governing bodies, principals and teaching staff. The programme forms part of Anglo American’s Sustainable Mining Plan and one of its pillars is to create thriving communities close to its operations, with education as a key building block.

The programme has set ambitious, pupilfocused targets, including: • 90% of pupils aged five meeting the minimum requirements for school-readiness.

• 90% of Grade 3 pupils passing with at least 50% in numeracy and literacy.

• 75% of Grade 6 pupils passing with at least 50% in mathematics and English First Additional Language.

• A 90% matriculation pass rate, with a 50% university entrance.

• 65% of Grade 12 pupils passing with at least 50% in mathematics.

SA JEWELLERY NEWS - JULY 2022

F R EE B uy

p en wO No

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egistration R r

Exhibitor Early Bird Special!

Sign up before 1 July for a 6 or 12 month contract and receive 2 months free! www.jewellex365.co.za • elsad@jewellery.org.za • +27 11 484 5528

R U BY: T H E J U LY B I R T H S TO N E

Ruby – the true red Ruby is the July birthstone and it is one of the most coveted of gems. The name is derived from the Latin word “ruber”, meaning “red” – the colour of love and passion.

THE FINEST COLOUR OF THE BIRTHSTONE FOR July is a deep red with a hint of purple, called “pigeon’s blood” in the trade. A variety of the mineral corundum, ruby gets its colour from trace amounts of the element chromium. The more chromium, the stronger the red.

In ancient India, ruby was called the “king of precious stones” for its rarity, hardness (second only to diamond), beauty and seemingly mystical powers. Long associated with the life force blood, ruby was a symbol of power and youthful energy in Indian jewellery. In past centuries, some believed the stone could prevent misfortune or danger, while others claimed it could cure inflammatory diseases and assuage anger. Burmese warriors believed it made them invincible in battle. Medieval Europeans maintained that rubies bestowed health, wisdom, wealth and success in love.

Ruby is also traditionally given for the 15th and 40th wedding anniversaries.

For more than five centuries, the Mogok area in Myanmar has produced some of the most sought-after rubies – vibrant red beauties softened by light-scattering inclusions and a glowing red fluorescence. The region is a place of weathered marble and ancient Buddhist temples.

Since the late 20th century, Vietnam has been another important source of the stone.

The Luc Yen region in northern Vietnam, where rainforest-clad mountains rise over broad paddy fields, produces rubies of red to purplish-red colour. Farther south, the Quy Chau district has also yielded many fine rubies. Today, artisanal

miners work the soil in hopes of finding a gem that will change their fortunes.

Mozambique is an important new source for the July birthstone. This African nation is home to the prolific mines at Montepuez. Rubies found there have been compared with the famed gems of Mogok.

For many years in the late 1900s, the ruby deposits along the border between Thailand and Cambodia were the major source of the gems in the marketplace. Other important producers of the July birthstone include Afghanistan, Tajikistan, Pakistan, Sri Lanka,

Kenya, Tanzania and Madagascar.

Rubies are often heat-treated to remove purplish coloration, leaving a purer red.

The process can also remove “silk” (minute, needle-like inclusions) that can cause a gem to appear lighter in tone and be more opaque.

The trade typically accepts heat treatment, but rubies may also be subjected to lattice diffusion treatment and dyeing. In lowerquality material, surface-reaching fractures and cavities may be filled with a glass to decrease their visibility so that the gem appears more transparent. Some of these treatments may make the ruby more vulnerable to damage during normal wear and care.

Before you buy a ruby, always ask whether it has been treated and by what method. The Federal Trade Commission requires disclosure of treatments that affect a gemstone’s perceived value. A Gemological Institute of America Identification Report is important in identifying whether a stone is natural or synthetic and whether it has been treated in any fashion.

Ultrasonic and steam-cleaners are usually safe for untreated, heat-treated and lattice diffusion-treated stones. Glass-filled or dyed stones should only be cleaned with a damp cloth.

Mozambique is an important new source for the July birthstone.

This African nation is home to the prolific mines at Montepuez. Rubies found there have been compared with the famed gems of Mogok.

Information courtesy of the Gemological Institute of America (GIA). Established in 1931, the GIA is an independent non-profit that protects the gem- and jewellery-buying public through research, education and laboratory services. For more information visit www.gia.edu.

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IT’S ABOUT THE SPARKLE

Suite 313 – Third Floor, 5 Sturdee Avenue, Johannesburg, South Africa Office: +27 11 268 6980 • Cell: +27 64 954 1204 / +27 82 707 8676 info@afrasiandiamonds.co.za • www.afrasiandiamonds.co.za

D I D YO U K N OW?

Interesting facts  It was in the 1860s that Victorian women first began to wear beetles and other insect motifs on their clothes and accessories.

Insect bodies were often represented with large gemstones or pearls or were sometimes crafted in precious metals which were then encrusted with smaller gems.

 One of the earliest true smartwatches was the Microsoft SPOT (Smart Personal Object Technology), introduced in 2004.

The SPOT received information such as weather, news and stock updates through FM radio. It also received e-mail and instant messages, but users could not reply.

 Nuggets are gold fragments weathered out of an original lode. The Welcome Stranger is the biggest alluvial gold nugget found, which had a calculated refined weight of 97,14 kg.

 Many people think that turquoise was named after its colour when, in fact, this is not the case.

The name "turquoise" comes from the French word for "Turkey", since the early belief was that the mineral originated in that country.

 A fragment of the oldest known pearl jewellery, found in the sarcophagus of a Persian princess who died in 520 BC, is displayed in the Louvre in Paris.

SA JEWELLERY NEWS - JULY 2022

Photo by Lu Zhao: https://www.pexels.com

 Rhodium is a member of the platinum group of metals and is silver-hued, highly reflective and does not tarnish or corrode. It is harder than gold and is highly durable. Rhodium plating is used to enhance the lustre and durability of metals such as silver and white gold and gives a smooth, shiny finish to the jewellery. It is especially attractive when used for diamond rings, as it can really enhance the brilliance of the stone.

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THE BIG TRADE ISSUE QUIZ

Test your knowledge with our Big Trade Issue Quiz 1. Hardness in gemstones refers to what?

4. Out of all the gemstones in the world, none have the occurrence of gold in them.

A) B) C) D)

Its resistance to scratching Its durability Its position on the Mohs scale Its ability to break along planar surfaces

A) True B) False

A – Its resistance to scratching.

A – True. None have ever been found mixed with gold.

2. Which of the following is not one of the colours of sapphire?

5. Is colour a reliable characteristic for identifying a gemstone?

A) Pink B) Orange C) Yellow D) Red

A) Yes B) No

D – Red. Rubies and sapphires are both members of the corundum group, with the same crystallographic and gemmological properties. The only real difference between rubies and sapphires is colour. The red form of the gem is considered to be a ruby, while any other colour of the gem is considered to be a sapphire.

3. Transparent beryl is what gemstone?

A) B) C) D)

White sapphire Aquamarine Cubic zirconia Watermelon tourmaline

B – Aquamarine.

8. What colour is morganite?

B – No. Colour can change, depending on the lighting used, ie daylight, fluorescence, lightbulbs, etc.

6. What is the only mineral listed below that is harder than an alexandrite?

A) B) C) D)

Chrysoberyl Corundum Beryl Lapis lazuli

B – Corundum, which is the secondhardest natural gemstone, diamond being the hardest one.

D – Light pink. Morganite is the pink to orange-pink variety of beryl, a mineral that includes emerald and aquamarine.

9. GF Kunz is a famous gemmologist known for what gemstone?

A) B) C) D)

Nephrite Diamond Sunstone Kunzite

D – Kunzite.

7. Diamond is the birthstone for what month?

A) B) C) D)

December March April January

C – Diamond is the official birthstone for April. While traditionally celebrated with white diamonds, black, yellow and pink ones make great alternatives.

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A) Light blue B) Pale yellow C) Orange D) Light pink

10. The Cullinan, the largest gem-quality diamond ever mined, weighed how many carats?

A) B) C) D)

4 706ct 1 506ct 3 106ct 2 306ct

C – The Cullinan weighed 3 106,75ct (rough weight) when it was found in 1905.

SA JEWELLERY NEWS - JULY 2022

THE BIG TRADE ISSUE QUIZ

11. Where can one view the

17. What is the most valued colour

Cullinan Diamond?

of moonstone?

A) B) C) D)

A) B) C) D)

The Smithsonian Institute The Tower of London The Louvre The British Museum

B – Both Cullinan I and Cullinan II are part of the Crown Jewels of the UK, which are kept at the Tower of London.

14. If a step-cut has its corners cut off, what is it called?

A) B) C) D)

Emerald cut Cushion cut Baguette cut Oval cut

A – Emerald cut.

15. Can some diamonds actually glow in the dark?

A) Yes B) No 12. A cabochon cut is what shape?

A) B) C) D)

Round Domed Tapered Narrow

A – Some diamonds are fluorescent, which means they will glow under ultraviolet light. A rare property in diamonds is phosphorescence, which enables them to continue glowing for a short time after the UV light has been turned off.

Red Pink Blue Purple

C – Blue.

18. What is the rarest colour of topaz?

A) B) C) D)

White Green Violet Blue

A – Pure topaz is white or colourless and very rare.

19. A diamond is what in its purest form?

A) B) C) D)

Carbon Calcium Potassium Sodium

A – A diamond is made of just one element: carbon.

20. According to a 2011 survey by

TheKnot.com, what is the average price

B – Domed

for an engagement ring in the USA? 13. A 0,25ct gemstone is what A) B) C) D)

millimetre size?

A) 4,1 mm B) 2,4 mm C) 3,2 mm D) 3,5 mm A – 4,1 mm.

16. What gemstone should never be put in an ultrasonic cleaner?

A) B) C) D)

US$3 500 US$5 200 US$2 000 US$9 500

B – The average American engagement ring costs $5 200, according to a 2011 survey that polled more than 10 000 US brides and 1 000 US grooms who were either recently engaged or married.

Ruby Topaz Malachite Spinel

C – Malachite.

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N°115

JEWELLERY MANUFACTURERS' ASSOCIATION OF SOUTH AFRICA

ADELE’S MANUFACTURING JEWELLERS Tel no: 082 595 3868/083 227 6550 E-mail: adele@amj.co.za ADJANI SCHOEMAN T/A ADJANI DESIGN STUDIO Tel no: 083 460 7334 E-mail: info@adjani.co.za Website: www.adjani.co.za AFRICAN TRADE BEADS JEWELLERY COLLECTION Tel no: 082 905 1736 / 011 726 7643 E-mail: tamiko@zazenconsulting.com Website: https://www.atbjc.com/about-us/ AKAPO JEWELS Tel no: 011 038 3130 E-mail: wumba@akapo.co.za; labi@akapo.co.za Website: www.akapojewels.co.za ALBO VAN DYK MANUFACTURING Tel no: 044 873 0567 E-mail: albo@telkomsa.net Website: http://www.albovandyk.com/ ALL BLING CREATIONS (PTY) LTD Tel no: 079 744 0971 E-mail: allblingcreations00@gmail.com; mmeshi.nkadimeng@gmail.com ALLOY JEWELLERY GALLERY (PTY) LTD Tel no: 073 92 45254 E-mail: edna@alloygallery.co.za Website: www.alloygallery.co.za ALTIN JEWELLERS Tel no: 012 998 0141 E-mail: info@altin.co.za Website: www.altin.co.za AMBER & FORGE (PTY) LTD T/A SCHERMANS Tel: 072 928 0385 E-mail: info@schermans.co.za AMBIGO JEWELLERS Tel: 062 282 6924 E-mail: ntobekobasil@gmail.com ANACZYNSKI JEWELLERY Tel no: 082 934 5682 E-mail: anaczynski@gmail.com Website: www.anaczynski.co.za ANASTASIA JEWELLERS Tel no: 031 507 5561 E-mail: bazil.heeralall@gmail.com Website: www.anastasiajewellers.co.za ANDREAS SALVER MANUFACTURING JEWELLERS Tel no: 011 706 6828 E-mail: andreas@andreassalver.com Website: www.andreassalver.com ANNA ROSHOLT JEWELLERY DESIGN Tel: 061 080 6481 Email: anna@annarosholt.com ANNELLE MURRAY GOUDSMID Tel no: 082 956 7747 E-mail: annellemurray@exclusivemail.co.za ANTONICORNELLIS JEWELLERY ENTERPRISE Tel no: 074 758 1014 E-mail: antonicornellius.nhlapo@gmail.com ASHOK JEWELLERS DESIGNERS & MANUFACTURERS Tel: 031 566 5046 E-mail: info@ashokjewellers.co.za; 5665046@gmail.com ASSIQUE MANUFACTURING JEWELLERS Tel no: 021 706 3629 E-mail: hashiem@telkomsa.net AU TRADERS AND REFINERS (PTY) LTD Tel no: 011 334 7607/8 E-mail: barend@autraders.co.za; jacqui@autraders.co.za Website: www.autraders.co.za AUGENTA JEWELLERS Tel: 021 883 8288 E-mail: dylan@augenta.com

AURUM DESIGN Tel no: 021 423 6590 E-mail: aurum@worldonline.co.za; adela@aurumdesign.co.za Website: www.aurumdesign.co.za

CAPE PRECIOUS METALS – CAPE TOWN Tel no: 021 551 2066 E-mail: sharon@cpmct.co.za Website: www.capepreciousmetals.co.za

AURUM MANUFACTURING (PTY) LTD Tel: 083 475 7891 E-mail: info@aurummanufacturing.co.za; oliver@aurummanufacturing.co.za; karina@aurummanufacturing.co.za

CAPE PRECIOUS METALS – DURBAN Tel no: 031 303 5402 E-mail: malcolm@cpmdbn.co.za Website: www.capepreciousmetals.co.za

AUTHOR BY KATHLYN ALLAN Tel no: 084 247 0358 E-mail: mail@worldofauthor.com AZTEC MANUFACTURING JEWELLERS RIVERSIDE LIFESTYLE CENTRE Tel: 013 757 0827 E-mail: ron@aztecjewellers.com; kyle@aztecjewellers.com Website: www.aztecjewellers.com AZTEC MANUFACTURING JEWELLERS VALLEY HYPER Tel: 013 757 0827 E-mail: Ron@aztecjewellers.com Website: www.aztecjewellers.com BEADZ BY FLEX Tel no: 083 967 3264 E-mail: info@beadzbyflex.co.za Website: www.beadzbyflex.co.za BEAUDELL DESIGNS (PTY) LTD Tel no: 082 885 8303 E-mail: esther@beaudell.co.za Website: www.beaudell.co.za BEN & CO DESIGNS (PTY) LTD Tel no: 072 056 2156 E-mail: bheki@ben-codesigns.com; info@ben-codesigns.com Website: www.ben-codesigns.com BERNARD’S JEWELLERY DESIGN & MANUFACTURE Tel no: 032 586 0889 E-mail: bernard@bernardsjewellery.co.za Website: https://watchesforsale.co.za/ BIJOU EXQUISITE JEWELLERS Tel no: 041 450 4320 E-mail: marnic@bijoujewellery.international Website: https://www.bijoujewellery.international/ BO KOOK HANDMADE JEWELLERY Tel: 079 560 5064 E-mail: info@bokook.co.za BRADLEY MANUFACTURING T/A VARGA MANUFACTURING Tel no: 011 327 7926 E-mail: bradjew@mweb.co.za BRAND ATHENA A Tel: 072 272 3089 E-mail: info@brandathenaa.co.za BRETTLAND POULSEN DESIGNER GOLDSMITH Tel no: 031 562 8009 E-mail: bretland@iafrica.com Website: www.brettlands.co.za BRIAN BOSMAN GOLDSMITH STUDIO Tel no: 011 616 5328 E-mail: divagoldsmith@yahoo.com BRONSKI JEWELLERS Tel no: 021 852 7891 E-mail: seanscrase@hotmail.com BROWNS THE DIAMOND STORE – WORKSHOP Tel no: 011 438 7920 E-mail: albert@brownsjewellers.com Website: www.brownsjewellers.com BULLION STAR (PTY) LTD Tel: 011 202 5021 E-mail: bullionstr@gmail.com CAPE DIAMONDS Tel no: 021 421 5364 E-mail: joelgraham@capediamonds.co.za Website: www.capediamonds.co.za CAPE PENINSULA UNIVERSITY OF TECHNOLOGY Tel no: 021 460 3632 E-mail: konstandakellisv@cput.ac.za; camerondowl@cput.ac.za Website: www.cput.ac.za

CAPE PRECIOUS METALS – JOHANNESBURG Tel no: 011 334 6263 E-mail: tom@cpmjhb.co.za Website: www.capepreciousmetals.co.za CAPE PRECIOUS METALS – PORT ELIZABETH Tel no: 041 365 1890 E-mail: renee@capepreciousmetals.co.za Website: www.capepreciousmetals.co.za CARESS JEWELLERS UITENHAGE CC Tel no: 041 992 4421 E-mail: eben-caress@mweb.co.za CENTRAL UNIVERSITY OF TECHNOLOGY FREE STATE – WELKOM Tel no: 051 507 4044 E-mail: eholmes@cut.ac.za; nmphore@cut.ac.za Website: www.cut.ac.za CHANDLER’S MANUFACTURING JEWELLERS (PTY) LTD Tel no: 011 781 0303 E-mail: mcjewel@netactive.co.za CHARL DE BEER Tel no: 012 440 7693 E-mail: leatherw@mweb.co.za; charldebeer@hotmail.com CHARLES NORMAN DIAMONDS (PTY) LTD Tel: 083 557 3252 E-mail: rishan@charlesnormandiamonds.com CHARLENE NEL T/A BELLA COSA Tel no: 021 975 5097 E-mail: charlene@bellacosa.co.za CHATEAU D’OR CC Tel no: 011 728 3741/3723 E-mail: denlincoln@mweb.co.za Website: www.chateaudorjewellers.com COLLEGE OF CAPE TOWN Tel no: 021 464 3821 E-mail: calbrechts@cct.edu.za; eoosthuizen@cct.edu.za Website: http://www.cct.edu.za/ CORNERSTONE MANUFACTURING (PTY) LTD Tel no: 082 599 5919 E-mail: cornerstonelof@gmail.com CREATIVE DESIGN MANUFACTURERS (PTY) LTD Tel no: 031 563 3987 E-mail: goldlink@iafrica.com D FABRIK (PTY) LTD Tel: 011 327 7926 E-mail: deon.denysschen@gmail.com DABERON MANUFACTURING (PTY) LTD Tel no: 011 334 8841 E-mail: daberon1@gmail.com DALEEN BRUWER JEWELLERY DESIGN & GOLDSMITH Tel no: 023 342 7808 E-mail: db@xsinet.co.za DANIEL JACOBS JEWELLERY DESIGN CC Tel no: 021 880 1026 E-mail: djjd@mweb.co.za DAVID BOLDING GOLDSMITH Tel no: 021 418 1049/1612 E-mail: david@dbgold.co.za; marele@dbgold.co.za DC JEWELLERS Tel no: 044 691 3692 E-mail: dcjewel@mweb.co.za DEGLON JEWELLERY STUDIO Tel no: 021 851 3182 E-mail: waynedeglon@telkomsa.net Website: www.waynedeglondesign.withtank.com DEON SMITH JEWELLERY Tel: 083 454 2161 E-mail: deonsmithjewellery@gmail.com; drdwsmith63@gmail.com; deon@deonsmithjewellery.com

JEWELLERY MANUFACTURERS' ASSOCIATION OF SOUTH AFRICA

DESIGNER GOLD BUSINESS TRUST Tel no: 043 726 2291 E-mail: info@designergold.co.za Website: https://www.designergold-el.co.za/

FERROS JEWELLERS Tel no: 041 363 1881 E-mail: alex@ferrosjewellers.com Website: www.ferrosjewellers.com

DIA-KIM DIAMONDS T/A CHRISTOPHER REID Tel no: 021 418 4484 E-mail: nick@christopherreid.co.za Website: http://www.christopherreid.co.za/

FINEGOLD LABORATORY SERVICES Tel no: 021 511 6237 E-mail: admin@finegold.co.za Website: www.finegold.co.za

DIAMANTE ANTWERP Tel: 072 830 5656 E-mail: info@diamanteantwerp.com

FOREVER JEWELLERY MANUFACTURERS Tel no: 031 564 9006 E-mail: fj@3i.co.za

DIAMONDS4EVER Tel no: 082 786 7677 E-mail: info@diamonds4ever.co.za Website: www.diamonds4ever.co.za

FRANKLI WILD Tel no: 011 483 2620 E-mail: kgf@frankliwild.com Website: www.frankliwild.com

DIDIDESIGN Tel no: 011 784 0369 E-mail: didi@dididesign.co.za Website: www.dididesign.co.za

G HARRIS DESIGN STUDIOS CC Tel no: 021 555 1437 E-mail: harrisjewellers@telkomsa.net; gharris@telkomsa.net Website: www.harrisjewellers.net

DLR JEWELLERS Tel: 057 101 0359 E-mail: carol@dlracc.co.za

GATTOO JEWELLERY DESIGN STUDIO Tel no: 011 852 2046 E-mail: gattoosdesign@gmail.com

DR ESME SPICER Tel no: 073 239 9983 E-mail: esme.spicer@gmail.com

GAUTA REFINERIES (PTY) LTD Tel no: 012 753 3304 E-mail: rudi@gautarefinery.com Website: https://www.gautarefinery.com/

DURBAN UNIVERSITY OF TECHNOLOGY Tel no: 031 373 6673/6 E-mail: chrisdb@dut.ac.za; samanthav@dut.ac.za Website: www.dut.ac.za

GEM AFRIQUE Tel no: 062 050 6479 E-mail: soni2.goldsmith@gmail.com

ECO CHIC JEWELLERY Tel no: 021 553 0332 E-mail: e.m.duplooy@gmail.com

GERHARD MOOLMAN FINE JEWELLERY Tel: 021 914 0838 E-mail: gerhard@gmfinejewellery.co.za

EDEL DESIGNER JEWELLERY Tel no: 072 636 0213 E-mail: edeldesignerjewellery@gmail.com

GLOBAL JEWELLERY ACADEMY Tel no: 082 337 6428 E-mail: robertb@globaljewelleryacademy.co.za Website: www.globaljewelleryacademy.co.za

EKURHULENI JEWELLERY PROJECT Tel no: 011 825 5822 E-mail: colin@ejewellery.org.za Website: www.ejewellery.org.za ELEMENTAL STUDIO Tel no: 084 507 7777 E-mail: lezamcleod@icloud.com Website: www.elementalstudio.co.za EMBER MANUFACTURING & DESIGN (PTY) LTD Tel no: 083 557 5190 E-mail: info@ember.co.za Website: www.ember.co.za ENZA MANAGEMENT SERVICES Tel no: 031 824 9427 E-mail: khulile@imarajewellery.com EON HOON JEWELLERY DESIGN Tel no: 083 578 7447 E-mail: eon@eonhoon.com Website: www.eonhoon.com ERICA STRAUSS DESIGNER JEWELLERY STUDIO Tel no: 021 851 8120 E-mail: artwear@telkomsa.net ETERNITY ENTERPRISE (PTY) LTD Tel no: 018 290 5722/3 E-mail: info@eternityenterprise.com; daleen@eternityenterprise.com Website: www.eternityenterprise.com EVERTRADE 142 (PTY) LTD T/A D’OURO JEWELLERS Tel no: 011 615 3402 E-mail: dourojhb@vodamail.co.za; a.veloso@dourojewellers.co.za Website: www.dourojewellers.co.za FACET JEWELLERY Tel no: 073 397 8820 E-mail: catherine@facetjewellery.co.za FARIED JEWELLERY DESIGN Tel: 021 671 5529 E-mail: insaaf.achmat@gmail.com; fachmat@gmail.com FEMKE KLEISEN DESIGNS (PTY) LTD Tel no: 083 787 6120 E-mail: femkekleisen@webafrica.org.za Website: www.femkekleisen.co.za

GOLD AND I (PTY) LTD Tel no: 084 360 6762 E-mail: info@goldandi.co.za Website: www.goldandi.co.za GOLDFASHION JEWELLERS CC Tel no: 021 931 1319 E-mail: mhendricks@wsnet.co.za; goldfashion@telkomsa.net GOUDSMID TEHILA VAN ENGELENHOVEN Tel no: 082 674 4410 E-mail: tehila@absamail.co.za GRYPHON MOSS Tel: 082 049 2488 E-mail: kate@gryphonmoss.co.za HAUPT JUWELEN (PTY) LTD Tel: 072 587 0055 E-mail: info@hauptjuwelen.co.za HAVILAH GOLD CREATIONS Tel no: 041 581 1942 E-mail: design@havilah.co.za; carol@havilah.co.za Website: www.havilah.co.za HEATHER JANE SMITH CERAMICS & PORCELAIN Tel no: 064 915 4282 E-mail: ladyheatherette@gmail.com HELEN MICHALETOS Tel: 082 342 1577 E-mail: helen.michaletos@gmail.com HESTI PRINSLOO T/A FETTER-AND-THREE Tel: 082 855 9088 E-mail: hesti@fetter-and-three.co.za HOLLY CROSS JEWELLERY Tel: 079 477 2729 E-mail: vhaswayouth@gmail.com ICKINGER JEWELLERS Tel no: 015 307 4448 E-mail: jacques@ickinger.co.za Website: www.ickinger.co.za iKE YKE Tel: 083 225 0425 E-mail: michael@eqimpact.co.za IMFUNDISO SKILLS DEVELOPMENT Tel no: 012 734 0245

E-mail: imfundiso@mweb.co.za Website: www.imfundiso.com IMPILO COLLECTION Tel no: 010 0210441 E-mail: ayeung@impilocollection.co.za Website: www.facebook.com/impilocollection INFACET Tel no: 082 878 4949 E-mail: bridgette@infacet.co.za Website: www.infacet.co.za INGE SCHOLTZ JEWELLERY DESIGNER & MANUFACTURER Tel no: 073 271 3789 E-mail: admin@csvaluers.co.za ISA B JEWELLERY DESIGNS E-mail: bothmaisabel09@gmail.com ISABELLA JEWELLERS & REFINERS CC Tel no: 011 334 5919 E-mail: isabella@isabella-refiners.co.za Website: www.isabella-refiners.co.za J HIND JEWELLERS Tel no: 031 306 1330 E-mail: jhindrajesh@gmail.com Website: https://www.jhindjewellers.co.za/ JAGGATH JEWELLERS Tel no: 031 307 7790 E-mail: navinjagath372@gmail.com JANINE BINNEMAN JEWELLERY DESIGNS Tel no: 021 715 6178 E-mail: info@janinebinneman.com Website: https://janinebinneman.com/ JEWEL CRAFT – BRANDHOF Tel no: 051 444 3449 E-mail: rean.p@mweb.co.za Website: www.jewelcraft.co.za JEWELLERY CONSULTANCY Tel no: 083 581 1513 E-mail: md.jewelleryconsultancy@gmail.com Website: www.jewelleryconsultancy.co.za JOHANNA VAN ZYL Tel no: 082 778 5846 E-mail: jo@johannavanzyl.co.za Website: www.johannavanzyl.co.za JOHN STEDMAN T/A ELEMENTAL DESIGN Tel no: 031 572 2902 E-mail: john@elementaldesign.co.za Website: www.elementaldesign.co.za JOHREN MANUFACTURING CC T/A THE JEWELLERY SHOP Tel no: 046 624 3748 E-mail: johren@telkomsa.net JONNERLEE MANUFACTURING JEWELLERS CC Tel no: 011 728 6800 E-mail: vmagnes@netactive.co.za; info@thejeweller.co.za Website: www.thejeweller.co.za JOY MASSYN JEWELLERY (PTY) LTD Tel no: 012 662 2861 E-mail: joy@joymassyn.co.za Website: http://www.joymassyn.com/ JYARAS JEWELLERS (PTY) LTD Tel no: 067 397 6373 E-mail: admin@jyarasjewellers.co.za Website: https://jyarasjewellers.co.za/contact/ K2 DESIGN STUDIO Tel no: 031 940 1274 E-mail: khanyisile@k2designstudio.co.za Website: www.k2designstudio.co.za KARLIEN DESIGNS CC Tel no: 083 659 2607 E-mail: karlien@karliendesigns.co.za Website: www.karliendesigns.co.za KARLSEN JEWELLERY CO Tel no: 033 386 7872 E-mail: karlsen@jewelleryco.co.za KATANNUTA DIAMONDS CC Tel: 082 451 9429 E-mail: clare@katannutadiamonds.co.za; info@katannutadiamonds.co.za

JEWELLERY MANUFACTURERS' ASSOCIATION OF SOUTH AFRICA

KAYRO JEWELLERS Tel no: 041 585 4842 E-mail: slaide.kayro@mweb.co.za

E-mail: mambudesign@mweb.co.za; mambuorders@mweb.co.za

KEA-NTHABI’S AFRICAN DESIGN Tel: 083 350 2737 E-mail: keanthabi1@gmail.com

MAPULA DESIGNER JEWELLER (PTY) LTD Tel no: 083 641 2724 E-mail: mapuladesigner@gmail.com Website: www.mapuladesignerjeweller.com

KHONJE DESIGNS Tel: 012 460 1569 E-mail: info@khonjedesigns.com

MARINE GOLD CC Tel no: 021 424 0077 E-mail: stephen@marinegold.co.za

KIM CLOETE JEWELLERY DESIGN Tel no: 021 531 9082 E-mail: kim@kimcloetedesign.co.za Website: http://www.kimcloetedesign.co.za/

MARION’S JEWELLERY STUDIO Tel no: 041 368 4582/3 E-mail: marionsstudio@mweb.co.za

KINKEL JEWELLERY Tel no: 021 786 1549 E-mail: info@kinkeljewellery.co.za Website: www.kinkeljewellery.co.za KNIGHT OF GREY T/A ELEGANTE Tel: 011 825 5822 E-mail: elegantemagnificent@gmail.com KRISTEN MALAN CC Tel no: 011 880 1866 E-mail: kristen@merindol.com; john@merindol.com KUSASA REFINING (PTY) LTD Tel: 010 001 6284 E-mail: greg.magid@kusasarefining.co.za; info@kusasarefining.co.za LADY PECULIAR Tel no: 021 886 8868 E-mail: info@ladypeculiar.co.za Website: www.ladypeculiar.co.za LAMBO DIAMONDS Tel no: 081 743 9255 E-mail: christian@lambodiamonds.com Website: www.lambodiamonds.com L’AUTRICHE FINE JEWELLERY Tel no: 011 883 4021 E-mail: ernst@lebijoux.co.za Website: www.lautrichefj.co.za LEOPOLDINE DESIGNS Tel no: 076 586 3820 E-mail: info@leopoldinedesigns.co.za LILLY FRIEDLAENDER CC Tel no: 021 887 1655 E-mail: lilly.f@wol.co.za LIMPOPO JEWELLERY BUSINESS INCUBATOR Tel: 015 293 0214 E-mail: tessa@ljbi.org.za; mabatho@ljbi.org.za; siphelele@ljbi.org.za; admin@ljbi.org.za; shokky@ljbi.org.za LORIEN MANUFACTURING JEWELLERS Tel no: 011 967 1700 E-mail: heather@allanybrink.co.za LOTTI JEWELLERY Tel: 079 386 1079 E-mail: info@lottijewellery.co.za LOVI JEWELLERY DESIGN Tel no: 011 882 3272 E-mail: lovijewellery@gmail.com LYNDA MARION JEWELLERY Tel: 082 651 8145 E-mail: silver@lyndamarion.com MADELIEF DESIGNER JEWELLERY Tel no: 083 453 7018 E-mail: madeliefjewellery@gmail.com MADELINE’S TEMPTATIONS Tel no: 083 305 2798 E-mail: info@madelinestemptations.co.za Website: https://www.madelinestemptations.co.za/ MAGGIE AFRICA Tel: 072 882 2586 E-mail: maggieroodt@telkomsa.net MAGMA METAL RECOVERIES Tel no: 031 702 4422 E-mail: edwards@astronet.co.za MAMBU DESIGN Tel no: 011 614 1879

MARK WHITEHORN GOLDSMITH Tel no: 083 271 6065 E-mail: info@markwhitehorn.co.za Website: https://markwhitehorn.co.za/ MARTIN MILLS GOLDFIELDS Tel: 0727167632 E-mail: mmillsgoldfields@gmail.com MASELESELE JEWELLERS Tel no: 012 734 0245 E-mail: imfundiso@mweb.co.za; imfundisojewellers@mweb.co.za Website: www.imfundiso.com MD INDIVIDUALLY DESIGNED HANDCRAFTED JEWELLERY T/A MICHAEL’S DESIGNS Tel no: 011 465 6446 E-mail: michael@michaelsdesigns.co.za Website: www.michaeldesigns.co.za MEDITERRANEAN JEWELLERS Tel no: 082 689 0630 E-mail: panayiotis@mmjewellers.co.za Website: http://www.mmjewellers.co.za/ MERAKI JEWELLERY DESIGN Tel no: 082 574 6043 E-mail: megan@merakijewellerydesign.com Website: www.merakijewellerydesign.com METAL CONCENTRATORS SA (PTY) LTD – CAPE TOWN Tel no: 021 510 0770 E-mail: cpt@metcon.co.za Website: www.metcon.co.za METAL CONCENTRATORS SA (PTY) LTD – CENTURION Tel no: 012 000 4440 E-mail: info@metcon.co.za Website: www.metcon.co.za METAL CONCENTRATORS SA (PTY) LTD – DURBAN E-mail: info@metcon.co.za Website: www.metcon.co.za METAL IMAGE Tel no: 021 447 6600 E-mail: mi_greg@iafrica.com; mi_accounts@iafrica.com Website: www.metalimage.co.za

N.N JEWELLERS Tel: 082 081 8179 E-mail: nico.nieuwoudt.nn@gmail.com NEWMAN JEWELLERY DESIGN Tel no: 012 329 9600 E-mail: nina@newmandesign.co.za; dave@newmandesign.co.za NILU ENGRAVING & JEWELLERY (PTY) LTD Tel no: 083 384 7792 E-mail: laser@nilu.co.za Website: www.nilu.co.za/ NINA BOSCH PORCELAIN Tel: 079 891 7240 E-mail: info@ninabosch.co.za NOVUS DESIGN STUDIO Tel no: 012 332 5850 E-mail: info@novusdesign.co.za Website: http://www.novusdesign.co.za/ NQ JEWELLERY DESIGN SERVICES Tel no: 073 700 6225 E-mail: nq2jewel@gmail.com Website: www.nqjewellery.co.za NV DESIGN COMPANY T/A BY NANETTE Tel no: 021 883 3856 E-mail: nanette@bynanette.com Website: www.bynanette.com ORO AFRICA (PTY) LTD – CAPE TOWN Tel no: 021 480 9860 E-mail: sharin@oroafrica.com Website: www.oroafrica.com OSMOND’S Tel no: 021 559 8277 E-mail: osmond@telkomsa.net PAUL GALLIAS Tel no: 073 194 2415 E-mail: pgallias@hotmail.com PEARL AND DIAMOND STUDIO Tel no: 011 678 0595/6 E-mail: pearldiamond@mweb.co.za Website: https://www.pearlanddiamond.co.za/ PETRA JEWELLERY DESIGN Tel: 021 789 0312 E-mail: info@petrajewellery.co.za PHATSIMA JEWELLERY DESIGNS Tel no: 072 739 6800 E-mail: phatsimantando@gmail.com; orders@phatsimajd.com Website: www.phatsimajd.com PHILIP ZETLER JEWELLERS Tel no: 021 423 2771 E-mail: pzetler@mweb.co.za Website: www.philipzetlerjewellers.co.za

MG IVORY Tel no: 011 788 1018 E-mail: mgivory@netactive.co.za

PHOENIX MANUFACTURING JEWELLERS Tel no: 012 549 4966 E-mail: jack@phoenixjewellers.co.za Website: www.phoenixjewellers.co.za

MICHAEL J SOLOMON MANUFACTURING JEWELLERS (MJS) Tel no: 011 792 5292 E-mail: ms@absamail.co.za

PICCOLO FINE DESIGNER JEWELLERY Tel no: 083 396 6178 E-mail: suvette@piccolo-jewellery.co.za Website: http://piccolo-jewellery.co.za/

MICHL CONTEMPORARY FINE JEWELLERY Tel no: 021 913 3944 E-mail: michelleliaosa@gmail.com Website: www.michljewellery.com

PIYUVE JEWELLERS CC Tel no: 031 301 3963 E-mail: aroon@piyuvejewelers.co.za; shashi@piyuvejewelers.co.za Website: www.piyuvejewelers.co.za

MINITZA Tel: 082 77 29812 E-mail: info@minitza.co.za MIRKO JEWELLERY Tel no: 021 886 8296 E-mail: mirinda@mirkojewels.co.za Website: http://mirkojewels.co.za/ MUGA MUGA HANDMADES Tel no: 072 299 7148 E-mail: info@mugamuga.co.za Website: www.mugamuga.co.za MZANTSI DIAMOND MERCHANTS (PTY) LTD Tel: 041 379 1162 E-mail: mzantsidiamonds@gmail.com

PNEUMA JEWELLERS CC Tel no: 011 702 1462 E-mail: admin@pneumajewellers.com Website: www.pneumajewellers.co.za POPULAR DIAMOND JEWELLERY MANUFACTURING CC Tel no: 011 484 7044 E-mail: pop@tiscali.co.za PRECISION SETTERS Tel no: 011 484 7803/4 E-mail: julian@precisionsetters.co.za PRETTY FOUND THINGS Tel no: 083 651 9042

JEWELLERY MANUFACTURERS' ASSOCIATION OF SOUTH AFRICA

E-mail: prettyfoundthings@gmail.com Website: www.prettyfoundthings.co.za PREVIDA & CO Tel: 011 701 5074 E-mail: previda@previdaandco.com PRINS & PRINS DIAMONDS Tel no: 021 422 1090 E-mail: petre@prinsandprins.com; riana@prinsandprins.com Website: www.prinsandprins.com QUICKSET JEWELLERS Tel no: 031 468 9236 E-mail: qsjewel@telkomsa.net; osjewel@telkomsa.net Website: www.quicksetjewellers.co.za RALPH WALTON Tel no: 028 316 3851 E-mail: ralph@rwd.co.za Website: https://www.rwd.co.za/

SHADOW JEWELLERS Tel no: 082 689 8297 E-mail: shadrackmogoane@yahoo.com SHANI D JEWELLERY DESIGN (PTY) LTD Tel no: 082 308 2111 E-mail: diamondshani@gmail.com Website: http://www.shanidjewellery.co.za/ SIBAHLE JEWELLERY (PTY) LTD Tel no: 011 049 3933 E-mail: nthabiseng@sibahlejewellery.co.za Website: www.sibahlejewellery.co.za SILK ROUTE GOLD (PTY) LTD Tel no: 011 450 3192 E-mail: info@silkroutegold.com Website: www.silkroutegold.com SIMON EFUNE MANUFACTURING JEWELLERS Tel no: 011 334 4529 E-mail: simon.efune@mweb.co.za

RAMSDEN DIAMONDS T/A OLYMPIA AVENUE MANUFACTURING JEWELLERS Tel: 011 404 5010 E-mail: info@olympia-avenue.co.za

SIRKEL JEWELLERY Tel no: 011 726 2365 E-mail: sirkeldesign@gmail.com Website: www.sirkeljewellery.co.za

RAND REFINERY LIMITED Tel no: 011 418 9000 E-mail: nicolab@gold.co.za Website: www.randrefinery.com

SL HERMAN MANUFACTURING JEWELLERS Tel no: 012 460 6771 E-mail: slhj@telkomsa.net Website: www.hermanmanufacturingjewellers.co.za

RARE EARTH CREATIONS Tel no: 011 326 1727 E-mail: noloyiso@rarearth.co.za Website: https://www.rareearth.co.za/

SMITH JEWELLERY Tel no: 071 313 8649 E-mail: info@smith-jewellery.com Website: www.smith-jewellery.com

REC SET & ENGRAVE (PTY) LTD Tel no: 011 326 1727 E-mail: neil@rarearth.co.za; noloyiso@rarearth.co.za RICHLINE SA (PTY) LTD Tel no: 011 418 1600 E-mail: johan@richlinesa.co.za; marco@richlinesa.co.za Website: www.richlinegroup.co.za RITCO MANUFACTURING JEWELLERS Tel no: 041 374 2101 E-mail: sales@ritco.co.za Website: www.ritco.co.za ROHAN CHERRY DESIGNS Tel no: 082 974 4566 E-mail: info@rcdesigns.co.za Website: www.rcdesign.co.za ROK ORIGINALS Tel no: 072 203 3288 E-mail: info@rokoriginals.com Website: https://www.rokoriginals.com/ ROMANELLI DESIGNS (PTY) LTD Tel no: 011 794 1666 E-mail: bling@romanellidesigns.co.za Website: https://romanellidesigns.co.za/ RUTH PROWSE SCHOOL OF ART Tel no: 021 447 2492 E-mail: admin@ruthprowse.co.za Website: www.ruthprowse.co.za

STARBRIGHT JEWELLERY Tel no: 083 775 9995 E-mail: megan@starbrightgirl.com Website: https://www.starbrightgirl.com/ STUDIO 1980 (PTY) LTD Tel no: 083 379 0171 E-mail: info@studio1980za.com Website: https://studio1980za.com/ STUDIO 39 JEWELLERY DESIGN Tel no: 031 764 3000 E-mail: studio39@telkomsa.net Website: www.studio39.co.za STUDIO C MANUFACTURING JEWELLERS Tel no: 011 642 7826 E-mail: chris@studioc.co.za; peggy@studioc.co.za Website: www.studioc.co.za STUDIO LOUBSER Tel no: 011 782 4051 E-mail: liz@lizloubser.com; info@studioloubser.com Website: www.studioloubser.com SUGARBUSH CREATIONS Tel no: 015 293 2358 E-mail: sugarbushcreations@gmail.com SURITA DU TOIT FINE JEWELLERY (PTY) LTD Tel: 082 779 7084 E-mail: info@suritadutoit.com

E-mail: info@themakerycollection.com Website: www.themakerycollection.com THE PLATINUM INCUBATOR Tel no: 014 597 0736 E-mail: sibongile@tpi.org.za Website: www.tpi.org.za TINSEL GALLERY Tel no: 011 782 4051 E-mail: geraldine@tinsel.co.za Website: https://tinselgallery.com/ TIP TOP JEWELLERS Tel no: 044 873 3048 E-mail: tiptop@lantic.net TRIMALCHIO Tel no: 012 346 6874 E-mail: casanra@mweb.co.za TRISLO (PTY) LTD Tel no: 012 259 0100 E-mail: info@trislo.co.za Website: www.trislo.co.za TSHWANE UNIVERSITY OF TECHNOLOGY Tel no: 012 382 6007 E-mail: newmand@tut.ac.za Website: www.tut.ac.za UNCUT JEWELLERS Tel no: 083 225 8221 E-mail: mark@uncutjewellers.co.za Website: www.uncutjewellers.co.za UNIVERSITY OF JOHANNESBURG Tel no: 011 559 1129/1125 E-mail: fnazier@uj.ac.za Website: www.uj.ac.za UNIVERSITY OF STELLENBOSCH Tel no: 021 808 3047 E-mail: ct@sun.ac.za; Joani@sun.ac.za Website: www.sun.ac.za/english/faculty/arts/visual-arts/ VAWDA GOLD GEM JEWELLERS Tel no: 031 208 9142/3 E-mail: info@vawdagoldgem.co.za Website: www.vawdagoldgem.co.za VICTORIA ORPEN JEWELLERS Tel no: 011 615 4758 E-mail: victoriaorpensa@gmail.com; roxanne.campbell07@gmail.com VIJAY SHAH CONCEPTS Tel no: 031 564 2948 E-mail: vijayshah@telkomsa.net; nihalshah23@gmail.com Website: www.vijayshahjewellers.co.za VK JEWELLERY Tel no: 082 789 4498 E-mail: vivek@vkjewellery.co.za Website: www.vkjewellery.co.za WAINWRIGHT JEWELLERS Tel no: 021 554 1169 E-mail: info@wainwrightjewel.co.za Website: www.wainwrightjewel.co.za

SATHKAAR JEWELLERS C.C Tel no: 031 306 4921 E-mail: sathkaar@gmail.com

TASHA SWART CREATIONS Tel: 082 523 9982 E-mail: tashaswart.creations@gmail.com

SCANT DESIGN Tel: 072 339 1885 E-mail: as@scant.co.za

THATO RADEBE JEWELLERY E-mail: thato@thatoradebejewellery.co.za Website: https://thatoradebejewellery.co.za/

WOOSH DESIGNS JEWELLERY STUDIO Tel no: 011 318 1340 E-mail: wooshen@wooshjewellery.co.za Website: www.wooshjewellery.co.za

SCARAB JEWELLERY STUDIO CC Tel no: 021 683 4646 E-mail: janine@scarabjewellery.co.za; tanya@scarabjewellery.co.za Website: www.scarabjewellery.co.za

THE BERA DIAMOND ACADEMY Tel no: 011 854 4556 E-mail: mmbera@gmail.com; muhammad.bera@absa.co.za Website: http://www.benefittohumanity.com/

YOL NOMADIC JEWELLERY Tel no: 074 136 3633 E-mail: yol_lu@yahoo.fr

SEA & SHORE Tel: 082 742 5343 E-mail: seashore.resin@gmail.com

THE JABULANI CHARITABLE TRUST Tel: 031 303 2396 E-mail: paula@jabulanijewellery.co.za; colleen@jabulanijewellery.co.za

SEDA LIMPOPO JEWELLERY INCUBATOR Tel no: 015 293 0214 E-mail: tessa@slji.org.za Website: www.slji.org.za SERAGLIO JEWELLERS Tel no: 011 783 8301 E-mail: rolling.albert@yahoo.com Website: www.seragliojewellers.com

THE JEWELLERY HUB Tel no: 083 326 5746 E-mail: ian@worldofdiamonds.co.za; yolandi@worldofdiamonds.co.za Website: www.worldofdiamonds.co.za THE MAKERY Tel no: 082 600 7142

ZION PRECIOUS METALS (PTY) LTD Tel: 010 109 2057 E-mail: compliance@zionpreciousmetals.com; depot@zionpreciousmetals.com ZULU MIEN Tel: 0823344426 E-mail: zulumien@gmail.com ZUREL BROTHERS SA (PTY) LTD Tel no: 015 293 2306/58 E-mail: zurelpolokwane@telkomsa.net; zurelqms@gmail.com Website: www.zurel.co.za

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