COVER STORY
While market conditions in the South African construction industry have been undeniably tough, the country’s leading concrete equipment manufacturer, PMSA (CMA non-producer member), has used the quieter times to expand its facilities to meet future demand.
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During this period, the company has invested in the expansion of its own in-house metal service centre, including the acquisition of the largest fibre laser-cutting machine on the continent and fabrication equipment, as well as expanded workshops and auxiliary equipment. Simultaneously, it has bolstered its own in-house skills base to build upon its extensive after-sales services, which are key differentiators in an increasingly heavily traded market. PMSA director Walter Ebeling says the privately-owned company has always placed strategic importance on development and that the acquisition of hightech equipment, facilities and skills is in line with its objective of building lasting relationships with customers that are based on the provision of quality equipment, efficient after-sales service and professional technical expertise. Looking forward “We’re constantly looking ahead and improving the way we do business so that we remain ahead of the field in terms of
PMSA – BUILT TO LAST
our overall offering. In order to do so, we invest in quality equipment, quality processes and quality staff to ensure that our equipment will last a lifetime and will always be supported. In this way, we build relationships that last a lifetime too,” says Ebeling. “PMSA wants customers to form relationships with us where their needs are being met in every way, including production objectives, price per unit,
“We invest in quality equipment, quality processes and quality staff to ensure that our equipment will last a lifetime.”
(Above): Carefully welding components. (Below, from left): The showroom; PMSA installed the largest fibre laser-cutting machine on the continent.
availability, adaptability and everything else that’s important to each individual concrete manufacturer. “The company still has clients whose parents bought equipment from our parents 40 years ago. Those relationships are still going strong, as are many of the original machines. What’s important is that we know what our customers need now and what they might need in future. We therefore need to research and develop products and services that meet their expectations going forward. Customer-centric “Whether it be building custom machines for a client or creating financing deals
PRECAST | ISSUE ONE | 2019