Isidora Stella Yubelia Interior Portfolio

ISIDORA STELLA YUBELIA

Portfolio

SELECTED WORKS - SCAD

BFA INTERIOR DESIGN, 2022

My name is Isidora Stella Yubelia, born and raised in Jakarta, Indonesia. Being an active and creative person from a diverse country allows me to socialize and learn new insights from different opportunities. Hardworking, digital-oriented, and good communication skills are some of the qualifications that allow me to work independently and as a team player. am currently a junior designer at Hirsch Bedner Associates (HBA International) in Atlanta, a venerable giant ranked number 1 in hospitality sector. Throughout my studies and career, learned how to design for the user experience, as I believe hospitality is not solely about designing unique spaces, but about evoking an intimate connection between the visitors and the surrounding ambience. My BFA studies have allowed me to develop fundamental theoretical knowledge and practical skillsets for a professional work setting.

HelloI am extremely grateful for being a part of an amazing creative community with opportunities to learn new things every day, as I believe the best medium for growth is learning from failure and constructive criticism. In the upcoming ten years, I can see myself developing my interior design firm in Indonesia and helping promote its’ tourism through hospitality. One of my goals is to design unique facilities with creative and innovative solutions in remote areas, where hidden gems are waiting to be unveiled. My vision for design is to deliver meaningful stories that relate back to cultural values, connecting visitors, the built environment, and nature through sustainability and wellness. Design should provide authentic, fun and unforgettable experiences that improves the economic growth, community wellbeing, and future prosperity of all societies.

ISIDORA STELLA YUBELIA

RELEVANT EXPERIENCES

Hirsch Bedner Associates (HBA)

Junior Designer Atlanta, GA | Jul 2022 - Present

EDUCATION

Savannah College of Art and Design (SCAD)

B.F.A in Interior Design 2018 - 2022

Minor in Business Management & Entrepreneurship

GPA 4.0 | Academic & Achievement Scholarship

RECOGNITION

MUSE Design Awards| Mar 2023

Capstone project awarded silver for cultural interior design category.

IDA Design Awards Jan 2023

Capstone project awarded bronze for conceptual interior design category.

ASID Design Excellence Awards Sep 2022

Awarded gold for unique space design concept, Awarded gold for design concept in hospitality, Awarded silver for residential design concept.

ASID Student Portfolio Competition | Aug 2022

Winner of the 2022 Portfolio Competition evaluated on concept, content and context.

Metropolis “Future100” | Apr 2022

Named one of the “Top 100 students in North America that are reimagining interior design”.

SCAD Out To Launch 2022 | May 2022

Chosen to represent the interior design major with high standard of professionalism.

Worked with project managers and other designers on luxury hotels and multi-family projects, presented concept and FF&E selections to clients, and assisted in creating documentation and rendering packages.

Compass Real Estate Campaign

SCADpro Collaboration Atlanta, GA | Mar - May 2022

Generated a creative, interactive and hyper-local campaign that connects with the community.

Jakarta, Indonesia (September 2020 - March 2021)

Century 21 Real Estate Headquarter

Internship Jakarta, ID Sep 2020 - Mar 2021

Main interior designer, collaborated with the architect, engineering team, and contractor. Designed custom-built furniture and allowed projects to finish on time by assisting with FF&E sourcing until the design is completed.

Ciputra Group Apartment

Internship Jakarta, ID Jul - Sep 2020

Initiated creative solutions for micro-apartment and brought a new lens of who millenials are to select suitable materials and FF&E.

Hong Kong (April - June 2019)

Colgate Palmolive Headquarter Renovation

SCADpro Collaboration Hong Kong | Apr - Jun 2019

Assisted Colgate’s design team to renovate the main entrance, break room, and supermarket prototype.

INVOLVEMENTS

Atlanta, GA 2021 - Present ASID Member

Atlanta, GA 2021 - Present NEWH Member

Atlanta, GA 2021 - Present Tau Sigma Delta Member

Atlanta, GA 2021 - 2022

SCAD Interior Design Organization Treasurer

Hong Kong | 2018 - 2020 SCAD Student Ambassador

Hong Kong | 2018 - 2020 Design & Media Division, Indonesian Student Association

Hong Kong | Mar - Apr 2019

Indonesian Overseas Presidential Election Coordinator

SKILLS

Autodesk AutoCAD | Revit | 3Ds Max

Adobe Suite Photoshop | Illustrator | InDesign | Premier Pro |

Dreamweaver

3D Software SketchUp | V-Ray | Enscape | Lumion | Corona Renderer

Microsoft Suite Word | Excel | PowerPoint Industry Research | Space Planning Programming | Sketching

KAUM CULTURAL COMMUNITY HUB

I am currently working on my capstone project on a cultural community hub located in East Nusa Tenggara, Indonesia. It is a work in progress based on research, evidence based design, community design, and vernacular architecture.

THE ISSUES

Cultural Center

Community Center

A public building for exhibition or promotion of arts and culture, esp. of a particular region or people (O.E.D)

A building providing social, recreational, and educational facilities for a community (O.E.D)

INTERWEAVE (Concept)

To be interwoven is to be connected and integrated together. The design process for this facility will take a contrasting and complementary approach to promote exciting and intriguing interactions between the locals and the visitors. The semi-open plan establishes unity amongst the diverse users, allowing the spaces to be the “knots” while the users are the “strands”. Users will feel welcomed, intimate, and excited when entering the cultural community hub, and they will leave with joy, pride, and memorable experiences.

Mixed Use (Hospitality and Retail)

East Nusa Tenggara, Indonesia

Individual Project Techniques: Revit, Sketchup, Lumion, Photoshop

As the world is getting increasingly globalized and developed, it occurs that some countries gradually lost their regionalism, which is a cultural loss to the world. New public spaces are built to adapt to the demand for modernization, where the primitive feelings of local identity are fading. Which is why we consider designing a cultural community hub, expected to be the heart for local people in their daily life, aiming to remind local community of who they are, where they come from while introducing their culture to the world.

Poverty Rate

Unemployment Rate

Completed Secondary Ed.

Lack of education, high unemployment rate, poverty

Inappropriate space to showcase the culture, located in remote areas

CLIENT PROFILE THE LOCATION

MICRO SITE ANALYSIS

MISSION

To reduce poverty among rural communities in East Nusa Tenggara, Indonesia, by providing small-scale funding and loans to local farming collectives, schools and families to invest in projects that will improve their quality of life.

TARGET MARKET

Primary Local Community

People who own the land, as they feel outsiders are taking advantage of their lands without leaving them any benefits

3 RD POOREST

OUT

OF 34 PROVINCES

Indonesia vs East Nusa Tenggara Comparison Indonesia East Nusa Tenggara

Source: Central Board of Statistics Indonesia

No reassurance of visitors coming, culture fading slowly & unpreserved

Secondary Visitors

Local and foreign tourists who have high curiosity, willing to learn about the culture

East Nusa Tenggara, Sikka Regency Indonesia - The emerald of the equator

GOALS

Impact targeted on the local community, both short and long term

To end the circle of poverty and unemployment by preserving and benefiting from their own culture

To be a trigger for the further development of both economic and tourism aspect

To be one of the tourist destinations that portrays East Nusa Tenggara and its people representations

PROJECT STATEMENT

SOLUTIONS

To empower local community by providing appropriate space to promote their culture

Unique and welcoming space to attract visitors because adequate or appropiate is not enough

Promote interaction to provide cultural immersion for visitors

PRELIMINARY SPACE PLANNING PROCESS WORK

Provide flexible spaces for performances and workshops to create unforgettable moments

Pioneer facility that serves as a community and cultural hub in East Nusa Tenggara to promote interaction between the local community and visitors. Therefore, the local community can be actively involved in showcasing and preserving their culture, while visitors can experience unprecedented cultural immersion.

The interweave concept will introduce cultural aspects through the community character and material selection. The semi-open plan establishes unity amongst the diverse users, allowing the spaces to be the “knots” while the users are the “strands.” Neutral colours are derived from the handwoven fabric to blend with the natural tones of the environment, creating a timeless and familiar space for the users. Triangular shapes derived from the Dala Mawarni pattern will be incorporated to define functions, creating a sequence for wayfinding in the dynamic space.

THE VISITORS

GALLERY & WORKSHOP SPACE

Introducing the culture and context, history of the island, providing recommendations for the “mustvisit places” for visitors and to remind the local people of their roots.

Incorporating Bamboo

The facility is designed in response to locally available material such as bamboo to promote energy efficiency, sustainability and minimum labour. The pole arrangement represents the verticality from Sikka’s vernacular house while connecting back to the geometry inspired from local Maumere fabric.

Horizontal bamboo stack to secure and strengthen the entire component

Additional layers added to hang TV and shelving

The main structure derived from local fabric geometry

Tiered seating is tied or connected to the freestanding component

Tiered Seating

Gallery Workshop

JENDELA MAUMERE - GALLERY SASANDO - WORKSHOP

MATERIAL BOARD

HUMAN-CENTERED

DESIGN COMMUNITY-BASED & CULTURAL DESIGN

Community Engagement 01

Performance space as the heart of the facility, the main source of energy where people gather the most for cultural activities

Communication 02

Reminding the local community of their roots and introducing visitors to the history via technology such as touch screen panel

11

Rammed earth is utilized for the exterior wall which supports local sustainability practices as it has the lowest environmental impact of all building techniques. It also has a high thermal mass, absorbing heat during the day and releases it at night to reduce heating and cooling costs.

7 11 11 Material Board Rammed Ea rth xte io Wall uskbo Ra an mchai Ra ttan Wall Whi Solid S urface Te rraco a Tile Floo ing Wood Decking Pe trified one Mo aic Bamboo Pole Wicke Ra ttan fo Ligh ing Linen Upholst Deco a e local hand w v en fab ic

9

Ne utral pale tte w hi of ed blu de ed om he lo al Ma u me e fab 11 8

To match the local environment, neutral palette with decorative local fabric to infuse the colour accents. Most of the furniture will be sourced from local manufacturer made out of wood, bamboo, and rattan to create the rustic and ethnic ambience.

Incorporating Locality 04 Ne utral pale e w h hi of ed bl e de ed om he lo al Ma me fab 1 11

Arts & Crafts Workshop 03

Provide various workshops, including the traditional handwoven fabric and sasando music instrument to allow better cultural immersion for visitors

Colour Palette KERANJANG - RETAIL SPACE MAKAN DULU - RESTAURANT

2

SIX SENSES RESORT ALYS BEACH

Six Senses focuses on natural beauty, far flung yet accessible locations, creating a sense of community with sustainability at its heart. While providing a level of service that does not just do the right thing, but that does it well, and with wellness in mind, so visitors feel the difference in their mind, body and soul.

INTERACTIVE KITCHEN

Rattan that mimics the parti diagram, eventually forming a fish scale pattern which complements the cuisine and beach environment

Hanging linens to create an airy ambiance without blocking the air circulation

POTPOURRI OF GROWTH (Concept)

The simplicity and the freshness of crystal blue waters create a grandiose space by integrating the effect of vibrancy, peacefulness, and harmony. The semi-open layout establishes closeness within the community and integrates nature into the interior to create unity and balance. Neutrals and textured materials are used to create a timeless, elegant, and calming environment. Its application of curvilinear elements create a fluid form to mimic the pattern of personal growth.

Hospitality

Walton County, Florida

Collaborative Project - Role: Project Manager

Techniques: AutoCAD, Sketchup, V-ray, Photoshop

Suspended fish sculptures to navigate people towards the buffet bar

THE ALYS RESTAURANT

Semi-circle shaped bar furniture and wine feature wall to tie the whole concept

The parti diagram reflects the organic and simplicity of the Six Senses logo, creating a connection to the beach location with organization of semi-circles mirroring the act of a wave

The Alys restaurant specialised on seafood and Mediterranean cuisine. Dry interactive kitchen is available to promote healthy eating habit for people to order sandwiches, smoothie bowls, and fresh juices based on their preferences. Broken mosaic tiles are utilized for the flooring to promote sustainability and integrate it with the local environment.

THE VILLEA BAR

PROJECT GOALS

SENSITIVE TO LOCATION CRAFTED EXPERIENCES PIONEERING WELLNESS EMOTIONAL HOSPITALITY

RESPONSIBLE & CARING

The Villea bar emphasized on the Mediterranean flower which is the Bougenvillea and Florida’s local flower, the Orange Blossom to decorate the ceiling as suspended elements. Built-in seatings are located in the middle of the bar, decorated with greenery, with other seating options including high stools on the counter and outdoor seatings. The window acted as a movable partition, so people can have direct access to the patio outside that leads to the beach. Tiles are incorporated as both the flooring and bar shelf wall to mirror the Mediterranean feels.Herbs walls are incorporated on the counter sides, as Six Senses always integrates locally produced ingredients on their offered menus.

Implementing the parti diagram into built-in furniture and bar shape

SIX SENSES ALYS PRESIDENTIAL SUITE

DESIGNING FOR WELLNESS

To align with the public spaces, two design theories are incorporated in the guest room design. First, Attention Restoration Theory (ART) asserts that people can concentrate better after spending time in nature, or even looking at scenes of nature. Second, Place Identity is the feeling of a connection that a person has to a place when psychologically invested & essentially becoming part of their self-identity.

3 Hospitality Walton County,

Individual Project Techniques: 3Ds

Corona Renderer, Photoshop

Continuing with the Six Senses elements, the guest room design will also promote harmonious design, balance, sustainability, as well as health and wellness. Referring back to the whole concept of harmonious curvilinear element derived from the parti diagram, the pattern can be seen through the space planning as well as continous circulation throughout the space.

The Presidential Suite consists of two bedrooms, one double queen room and one King ADA bedroom, with one shared common space to allow the unit being rented separately.

DOUBLE QUEEN BEDROOM KING ADA BEDROOM

Implementing the semicircle parti diagram in the room layout and circulation, as well as in furniture details and ceiling elements.

FREE STANDING SINK

Maximizing the space and taking advantage of the beautiful Alys Beach view by designing a free standing sink with curved form to blend in with the overall aesthetic and allow people to take a peak of the scenery while pampering themselves or getting ready for the natural beauty.

To maximize the view while avoiding the column right in the middle between floor to ceiling windows, the bed is rotated 40° towards the south-west. Aside form maximizing the daylight, it is also positioned to allow full continuous circulation around the open bathroom to allow accessibility for wheelchair users.

WATER FOR PEOPLE HEADQUARTER

Water For People was born in 1991 based in Denver, Colorado, as the largest nonprofit and educational association dedicated to managing the world’s water crisis. Their mission is to promote the development of high quality drinking water and sanitation services, accessible to all. The office design integrated different departments with an open layout and multiple collaboration spaces.

DESIGN GOALS

1 BRANDING & IDENTITY

2 COMMUNITY COLLABORATION

3 ENJOYABLE WORK ENVIRONMENT

4 FLEXIBILITY & TRANSPARENCY

5 SUSTAINABILITY & WELLNESS

THE NEVERENDING RIVER (Concept)

The “flow” derived from a river creates rhythm and paths through organic pattern and neverending circulation within the space. The workplace design will also bring freshness and excitement to the employees through vibrant colours. The design will include lots of organic and modular furniture to allow collaboration and bring “everyone together”.

4 Commercial Atlanta, Georgia Individual Project Techniques: AutoCAD, Sketchup, V-ray, Photoshop

PARTI DIAGRAM

Derived from the spaces and circulation between the Water For People logo resulted in a curvilinear form. The parti is implemented in the space planning, flooring transition, and the overall open office design.

WORKSHOP SPACE

Wall design with Water For People’s core values, modular seating by Steelcase, and backpainted glass wall to allow annotation while presenting. Colourful flippable panel near the workshop area is dedicated for volunteers and employees to experience interactive information session.

Modular Seating Arrangement to allow adaptibility with cloud acoustics for maximum sound absorption

Modular Seating (Steelcase)

LONGITUDINAL SECTION

RECEPTION AREA

Strong impression is required for the reception area to capture visitors’ attention. Mirroring Water For People’s logo, the organic reception desk is a custom made, ADA compliant, with gallon decorative wall on the left hand side for information center. There are three individual phone booths for employees to have virtual meetings amid the global pandemic.

REFLECTED CEILING PLAN MATERIAL AND FF&E

To allow strong branding, Water For People’s color are distributed evenly throughout the office spaces. Instead of designing the traditional formal working setting, the design for this charity headquarter is leaning towards the fun and playful side with exciting palette.