Ontario Restaurant News - October 2016

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O N T A R I O October 2016 | Vol. 31 | No. 9

N AT I O N A L

C O V E R A G E

regional

F O C U S

$ 5 . 9 5

Bar Izakaya adds brick and mortar to Eat Industries Inc. Brandon Jackson and Matt Pigeon. spending huge amounts of money trying to open a new restaurant,” Jackson said. “It gave HAMILTON — A trip to Hamilton’s farmers’ us the opportunity to try something new withmarket helped inspire the creation of Eat In- out risking too much.” In August of 2015, their taco venture dustries Inc. After moving to the city from Toronto, opened in the back corner of the lower level of Brandon Jackson decided to check out the city’s the market. “It was a dead zone at the time,” Jackson market. While fresh ingredients were on hand, Jackson noted a lack of prepared food options said. “We started doing pop-ups at festivals around the city, just to get a little bit of traction at the market. Jackson decided to persuade his friend chef and meet the community.” Under the unofficial name of “The Real Matt Pigeon, who he had worked with at Mark McEwen’s Bymark Restaurant in Toronto, into Food Court,” the back corner of the market has partnering on a taco stand at the market. This grown to welcome Pokeh, Henry Brown’s Small would become the first business under the Eat Batch Ice Cream Company, and Eat Industries’ APPROVAL REQUIRED second business, a ramen noodle bar. Industries banner. The enclosed proof is sent for your approval. We will not proceed with the job until the proof is returned. “We fell CHECK in love with Japanese food. It kind “The market was very approachable. DO NOT GIVE You VERBAL INSTRUCTIONS. CAREFULLY! Beyond this point we cannot accept responsibility for any errors. Alterations (other than typographicalyou’re errors) will be not charged extra. of Mark proof “OK” or “OK with corrections” as the case may found us,” Jackson said. didn’t have to sign a huge lease and be, signing your name so we may know that the proof reached the proper authority. By Bill Tremblay

Canada Post Publications Mail Agreement No. 40010152

SIGNATURE OF APPROVAL

Operating at the market does come with restrictions. To prepare their menus, Jackson and Pigeon rented an off-site commercial kitchen as the market does not allow for proper ventilation and comes with limits on electricity use. Renting a kitchen equaled working six days a week to prepare for four lunch services. “It was getting to the point to where we were asking ourselves, ‘is the work we’re putting in worth what we’re getting out of it’?” Jackson said. They decided to find a brick and mortar location, and eventually signed a lease on James Street North in a former bakery near the farmers’ market. “It was either take this next step or try something new, so we went for it,” Jackson said. Continued on Page 21

What’s the Catch? expectations have changed for seafood

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MAZZERIA: A PIZZA SUPERNOVA

3

INNOVATION IS BREWING A BETTER CUP BY the numbers OUR 2016 REPORT ON FRANCHISES IN ONTARIO

18 12

DATE

CONVERT YOUR RESTAURANT

TO A BOSTON PIZZA

IT’S WORTH A CALL. IT’S EASIER THAN YOU THINK. ALLISTON, ONTARIO

CONVERTED NOVEMBER 2015

CALL US NOW. Felix DeCata Marty Bernard

905.361.3608 905.361.4836

DeCataF@BostonPizza.com BernardM@BostonPizza.com

NAME:

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SIZE:

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