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O N T A R I O July 2015 Vol. 30 No. 6
N AT I O N A L
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PROFILE: DONNA DOOHER
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C O V E R A G E
20TH AND FINAL ONROUTE OPENS
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R E G I O N A L
GETTING IN THE PAN AM SPIRIT
F O C U S
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$ 5 . 9 5
HEALTHCARE FOODSERVICE SPOTLIGHT ON THE SEGMENT
Craving Thai menu development. Drawing on elements he likes from the fast casual segment, Wan said he wants BangTORONTO — Crave It Restaurant kok Buri to be approachable as well Group is on the road to growth both as modern and authentic. “I want it to taste fantastic. Of the in units and with Bangkok Buri, a new fast casual restaurant in devel- fast casual market, I’m not finding opment with Toronto restaurateur many that suit my palate, so I want it to be bold flavours. I want to push it a Monte Wan. The restaurant group — which little bit further and not be as timid,” launched in 2013 following the sale said Wan. Bangkok Buri will offer a short of Extreme Brandz to MTY — was co-founded by Alex Rechichi, Mark menu of set dishes including pad Rechichi and Sean Black. Through thai, red and green curries and spring strategic partnerships and brand de- rolls. It is important to Wan to offer velopment, Crave It is the operator of the dishes the way they are intended The Burger’s Priest, Stoney’s Bread to be eaten, but also allow customers Company and Via Cibo Italian Street the flexibility to make changes. There will also be some lighter fare, vegan Food. From left: Monte Wan and Alex Rechichi at Nana on Queen Street West. With a food philosophy of “slow and gluten-free options. The name — buri means city — food done fast using chef-inspired recipes,” Crave It partnered with Wan will be reflected in the design. “It’s stores before considering franchising. year and has eyes on the Montreal open up, and from there determine after visiting his restaurant Khao San going to be inspired by Thai street and Calgary markets. Burger’s Priest additional stores that will open up Road (Wan also opened Nana last stalls. It’s not going to be overly pol- Crave It adding units opened its first out-of-province loca- around it,” said Rechichi. “In Edished; we want it to feel very much monton, for example, we have sites October). Burger’s Priest recently opened tion in Edmonton in March. “This is a new concept that’s be- like Thailand when you go into the its ninth location in five years in To“We’re looking at some of the lined up for 2016 and we want to do ing incubated from the ground level restaurant, just like [Wan’s] restau- ronto’s Entertainment District with major markets across the country. We the same thing in Calgary, Ottawa — it’s all about collaboration and rants do right now,” Rechichi said. late-night hours and delivery through like starting off in the urban markets and Montreal. In Ontario, we’re bringing the right people with the The average footprint will be 2,000 Hurrier. Four to five new units are and getting the name out there — looking at some outer markets, but APPROVAL REQUIRED square feet with 40 to 50 seats. right skill sets to the table” Rechichi slated to open this year including the [Burger’s Priest] name, I think, is we’re really focusing on developing in The enclosed proof is sent for your approval. We will not proceed with the job until the proof is returned. NOT GIVE Rechichi VERBAL INSTRUCTIONS. CHECK CAREFULLY! expects to open within said. “We think there is a huge gapDO for stores in Union Station, Hamilton, pretty well recognized already across other parts of the country and hopeBeyond this point we cannot accept responsibility for any errors. Alterations (other than typographical errors) will be charged extra. Mark proof “OK” or “OK with corrections” as the case may sixthat the toproof eight months in the Ont., and near Yorkdale Mall at Duf- the country for a Toronto brand; it’s fully south of the border as well.” this type of concept.” be, signing yourthe name sonext we may know reached the proper authority. With Crave It lending its opera- Toronto area and like Crave It’s other ferin and Orfus Road. The brand will gotten a lot of press. We want to be APPROVAL will start with DATE corporate also be opening in Ottawa in the next able to go into these urban markets, tional experience, Wan will headSIGNATURE up OF concepts, Continued on page 3
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By Kristen Smith, Associate Editor
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