ISFA NEWS
ISFA Wraps Another Successful Annual Conference The ISFA Annual Conference returned as an in-person event, including powerful presentations, valuable workshops and fun networking opportunities. By Sarah Peiper
ISFA held its 2021 Annual Conference October 18-20 at a luxury ranch just outside Phoenix, a perfect setting for professional and leisure programming. Attendance exceeded expectations despite lingering travel concerns due to COVID-19. “With such a great turnout, it’s clear that ISFA members are keen to get back to normal and celebrate what makes this association so powerful,” said Steve Mast, president of ISFA. “We shared a lot of industry insights, best business practices and enjoyed the chance to connect in what was truly a beautiful setting.” The event included educational sessions, new product presentations, networking activities, award presentations and more. The conference kicked off with the 2021 ISFA board of directors meeting, which included the 2022 Directors Election, and the results were announced at the event. Presentations and workshops focused on positioning your business for success in the best way possible. Eric Tryon, retired founder and CEO of Premier
Surfaces, kicked off the educational sessions by discussing how to create value in a business. His presentation emphasized the need to be forwardthinking about how you position your business no matter where you are in your career. The supplemental workbook included valuation exercises and tips for stability and consistency in financials, creating a diverse customer base, fostering a strong company culture and striving toward a unique value proposition. Next up was Ted Sherritt, CEO at FLOFORM and treasurer, ISFA board of directors. He continued the conversation around creating value in a business by outlining what buyers look for when purchasing. Ted, who has an extraordinary track record with successful acquisitions, shared his insights around value drivers, risks and opportunities to consider when it’s time to sell. Aaron Crowley, the current owner of No Lift Install System and previous owner of one of the most well-respected
International Surface Fabricators Association • Vol. 14 / Issue 4 • 37
