Countertops & Architectural Surfaces Q4 2025

Sustainable Growth

CREDITS

EDITOR:

Robin Lamerson

rlamerson@naylor.com

CONTRIBUTORS:

Stephen Alberts

Wendy Christie

Julie Cordel

Joe Hittle

Stephen Murdoch

Sarah Nicholas

Ted Sherrit

Meghan Stetzik

Laurie Weber

PROOFREADER:

Jo Scott

DESIGN:

V2 Marketing Communications

PRINTING AND DISTRIBUTION:

LSC Communications

ACCOUNT MANAGER:

Darryl Lazarenko

darryl.lazarenko@naylor.com

PROJECT MANAGER: Carlos Santana

csantana@naylor.com

For advertising and sponsorship information, please visit www.officialmediaguide.com/isfa

ABOUT THIS MAGAZINE

Countertops & Architectural Surfaces (ISSN 2372-9821) is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth edition, a Buyers Guide, publishing in November.

Individual copies of Countertops & Architectural Surfaces magazine are available at the nonmember newsstand price of $14.95. Countertops & Architectural Surfaces magazine is also available by annual subscription (five issues) for $30.00. ISFA members receive a complimentary annual subscription with every membership renewal. Special rates and charges apply for orders outside of the United States. To subscribe, call (888) 599ISFA. For change of address, please include old label with new information, including both old and new ZIP codes. Allow 3-6 weeks for address change to take effect.

Countertops & Architectural Surfaces magazine is proudly printed in the United States of America. Copyright ©International Surface Fabricators Association 2025. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without the publisher’s written consent. Countertops & Architectural Surfaces magazine and the

PHOTOGRAPHY:

Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces magazine support the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures.

POSTMASTER:

Send address changes to:

LSC Communications c/o Countertops & Architectural Surfaces magazine 3401 Heartland Drive Liberty, MO 64068

International Surface Fabricators Association assume no responsibility for unsolicited manuscripts or photographs. Materials will be returned only if accompanied by a stamped, self-addressed envelope.

Opinions expressed by contributors in this magazine are not necessarily the opinions of Countertops & Architectural Surfaces magazine or the International Surface Fabricators Association, but rather those of the individual writers.

ON THE COVER: Introducing a new color to the HanStone Quartz collection 2026 — Avora. Avora is inspired by travertine, one of the most cherished natural layered stones. Its soft blend of beige, brown, taupe and white tones — enriched with warm undertones — creates a harmonious palette that complements a wide range of kitchen cabinetry and natural décor. Unlike traditional travertine, Avora features diagonal, tone-on-tone veining that adds graceful movement while minimizing visible seams, especially after installation. Crafted with transparent materials and a multi-layered structure, Avora reveals a sense of depth and natural realism — embodying timeless elegance and an effortless layer of warmth.

GROVES KNOWS STONE.

From fabrication to storage and transport, Groves builds products stone professionals trust. Whether you need a reliable bundle rack for slab storage, a durable cart for moving heavy pieces, or a versatile table for precise cutting and polishing, Groves delivers. Built with innovative design and superior craftsmanship, every product helps you work smarter—every step of the way.

ISFA CONTACTS

CEO Laurie Weber 888-599-ISFA Ext.

Director of Sales & Marketing

Julie Cordel 888-599-ISFA Ext. 5 Julie@ISFAnow.org

Operations Director Amy Kyriazis 888-599-ISFA Ext. 4 Amy@ISFAnow.org

Technical Training & Development Coordinator

Sarah Nicholas 888-599-ISFA Ext. 3 Sarahn@isfanow.org

Association Administrator

Kanani Camacho

888-599-ISFA Ext. 6 Kanani@ISFAnow.org

Operations & Systems Administrator

Joe Corona

888-599-4732 Joe@isfanow.org

• 1-2 minutes per sink vs 10-15 minutes with lead anchors and epoxy = less labor

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Time for ISFA to Grow Up

By Ted Sherritt, ISFA President

ISFA (formerly ISSFA) roots stretch back almost 30 years and throughout those years many evolutions of our trade association have existed. From ownership of the trade show (now known as TISE) to a 20,000-suare-foot training center office complex in Las Vegas, to a standard writing organization. All of this initiative began with great intentions and ended without full traction as we searched for WHO ISFA Wanted to Be When it Grows Up. I think that the current board of directors and staff have created a path that will get us to the next level based on the direction that the founding fathers laid out in the Articles of Incorporation, at least moving us to middle age, but beyond the teenage wonderer stage we find ourselves in today.

Looking at our Articles of Incorporation, we were reminded of our purpose that was developed by some very thoughtful leaders of our industry at the time. Those purposes of ISSFA as laid out in the Articles of Incorporation include:

The voice of the countertop and surface fabricator industry

• To that end, ISFA has developed the American Countertop Manufacturer Association (ACMC) that will be administered by ISFA and become the Voice of the Industry. By using the ANSI due process requirements to ensure fairness, openness, balance, and accessibility we have developed a system that discusses topics of interest affecting our industry, presents all the factual information pertinent to making a decision and then has the members of the ACMC vote on the issue to formalize an official position of the fabrication industry.

• This formal process will provide legitimacy to the ACMC being represented as the Voice of the Industry as envisioned by the ISFA founding fathers.

– Membership in the ACMC is included in your ISFA membership.

Lobby for the Industry

• Once an issue has been studied by the ACMC and consensus is formed, they will issue and lobby the government and/or regulatory agencies in the best interest of the fabrication community in order to help our industry grow up, elevate it to the level of care it deserves.

• ACMC will be the voice of the countertop and surface fabricators, at the table with government and regulators that have oversight into our industry in a professional and structured fashion.

– As a fabricator member, a portion of your membership will be spent lobbying.

Develop Standard for our Industry

• ISFA is taking the lead in creating standards specific to our industry. We are applying for our ANSI developer status. We currently have a standard for Solid Surface and Engineered Stone that was developed over 10 years ago. In 2026 we will create a standard for Safe Shop Operations. The Guidelines for Fabrication Contractors and Shop

Licensing will be developed that aligns the recognized international as ISO 45001:2018, Occupational health and safety management systems. Follow the ISO standard requires complying with OH&S regulations, ensuring legal conformity. It also promotes proactive risk management, potentially lowering insurance premiums.

• This standard will then be presented to the government regulatory agencies to be incorporated into government standards, as it will demonstrate a feasible abatement method for a hazard.

– A portion of your membership will be used to fund this ANSI development process.

Education of the Fabricators

• ISFA Academy (formerly known as Ving) has been developed with a smooth digital interface that will provide ISFA developed Silica Safety Training as well as over 1,000 other training topics that are relevant to fabrication employees and the managers that administer the programs.

• ISFA Academy will be the backbone of the future Apprenticeship Programs that we will develop to offer properly accredited education and training programs, that support state and federal tax credits for the fabrication shop plus give students and their family a freedom to use their 529 plan funds not just for traditional college costs, but also for workforce development programs, apprenticeships, licensing, and other career-focused opportunities.

– ISFA Academy is included with your ISFA Membership.

Comradery and Information Exchanges

• ISFA will hold 9 Reginal Meetings in 2026 at location that mirror the 9 OSHA regions and work in partnership with OSHA to bring educational opportunities around not only safety, but management systems, AI integration, sales and marketing, etc.

• The locations will be local so travel is minimized, and owners can send staff to be educated to increase the professionalism of our industry personnel as a whole, not just at the ownership level.

All of these initiatives and directives were envisioned in the Articles of Incorporation of ISSFA, now ISFA and are still very much relevant today. The issues of the day 30 years ago were certainly different than they are today, but the structure and purpose of our trade association will provide direction and vision for many years to come.

It has been a distinct pleasure serving as your board president and I will continue to support all the great work that ISFA is undertaking as long as I am able.

Humbly,

E. J. (Ted) Sherritt

ISFA Announces 2026 Board of Directors

The International Surface Fabricators Association (ISFA) is proud to announce its 2026 Board of Directors, a dedicated group of industry leaders who will guide the association through its next phase of growth and innovation.

The announcement comes as ISFA prepares to unveil its 2026–2028 Strategic Plan at the Annual Conference, outlining a strong roadmap to continue evolving as the voice of the countertop and surface fabrication industry.

“Each year, our association grows stronger because of the people who step up to serve,” said Ted Sherritt, ISFA President. “This new board represents fabricators and partners from across the country who live and breathe this trade. At our annual conference, we’ll be rolling out a plan that keeps us moving forward — doubling down on safety, compliance and advocacy, while developing the next generation of shop leaders. I’m confident this team will keep ISFA on the path we’ve built and take it even further.”

ISFA’s three-year plan focuses on five core pillars:

Safety: Expanding the Fabricator Safety Initiative and promoting OSHA and silica awareness training across all regions.

Regulatory & Advocacy: Strengthening the industry’s voice with regulators and policymakers.

Leadership Development: Building training programs that prepare today’s fabricators and tomorrow’s leaders.

Industry Growth: Expanding educational resources, networking events and member engagement at both national and regional levels.

Developing Our Community: Launching Regional Fabricator Forums across 10 regions to connect shop owners, sharing business best practices and gather real-world feedback to guide ISFA’s national efforts.

“This new board represents fabricators and partners from across the country who live and breathe this trade.”

Ted Sherritt 2025 ISFA President

The 2026 ISFA Board of Directors includes:

• President, Travis McDermott, McDermott Top Shop

• Vice President, Omar Chahin, GMD Surfaces

• Treasurer, Chad Thompson, Redding Countertops

• Secretary, Sheri Pruitt, Alpha Countertops

• Past President, Ted Sherritt, FloForm Countertops

• Director 2026-2028, Megan Hegland, Park Industries

• Director 2026-2028, Brandon Calvo, Cosentino USA

• Director 2026-2028, Glenn Kross, Coastal Stone Group

• Director 2024-2026, Frank Sciarrino, Granite Gold

• Director 2024-2026, Troy Ellsoos, The Countertop Factory Midwest

• Director 2025-2027, Kellie Akins, Innovative Surfaces

• Director 2026-2028, Brian Tekulve, Front Range Stone

• Director 2026-2028, Daniel Stivers Jr., Mid Shore Marble & Granite Inc.

• Director 2025-2027, Troy Page, Ellis Page Company

• Director 2024-2026, Todd Scott, Smokey Mountain Tops

The new board will officially begin their terms on January 1, 2026, with training and strategic planning taking place during the Annual Conference in Phoenix, Arizona.

CALENDAR OF EVENTS

Mark your calendars and plan to join us for these informative events.

December

ISFA Silica Dust Prevention & Safety Training Webinar: 30th 2:00 PM - 3:00 PM EST

January

CNEXT: 14th-17th

TISE: 27th-29th ISFA Exhibitor Booth #4317 & Learning Lab Las Vegas, NV

February

KBIS: 17th-19th ISFA Exhibitor Booth, Orlando, FL KBIS | Home

March

ISFA Regional Fabricator Forum: Atlanta, GA [Dates TBD]

Solid Surface 101 Fabrication Training: 4th-5th Englewood, CO at Front Range Stone

Terminator Diamond Training Center Grand Opening: 20th Conover, NC Coverings: 30th- April 2nd Las Vegas, NV

April

Fabricator Exchange™ Park Industries: 22nd-23rd Newark, NJ

ISFA Regional Fabricator Forum: [Dates TBD]

ISFA NEWS

Welcome to Our New ISFA Members!

NEW FABRICATOR MEMBERS

Legacy Countertops Alpharetta, GA

The PLI Group Milford, OH

StoneMark Granite, LLC Louisville, KY

Rivers Edge Countertops, Inc Newcastle, OK

Creative Countertop Solutions, Inc Nashville, TN

Villanueva Granite & Tile Inc. Placitas, NM

Andrew Lauren Surfaces Santa Fe Springs, CA

NEW ASSOCIATE PARTNERS

Terminator Diamond Products LLC San Carlos, CA

Mighty Slab Distribution Company Cave Creek, AZ

Submit your event for consideration in Calendar of Events by emailing CEO Laurie Weber, laurie@isfanow.org.

Caesarstone Wins 2026 GH Kitchen Award

Caesarstone’s sustainable countertop collection, Caesarstone ICON™, is a winner in Good Housekeeping’s 2026 Kitchen Awards. ICON was recognized for its innovation and excellence.

Caesarstone launched ICON this past July and company officials believe it represents the next evolution in the company’s mission to create beautiful, high-performing surfaces that prioritize safety and environmental responsibility.

Caesarstone ICON is a new category of surfaces. The advanced fusion countertops are crystalline silica-free, designed to reduce exposure to crystalline silica during fabrication. The collection’s patent-pending blend is made of approximately 80% recycled materials, reducing waste, conserving natural resources and making the surface an environmentally conscious option.

Icon is also engineered for durability. No sealing is required and it matches kitchen countertops made of quartz in performance testing. It also offers superior scratch, impact and flexural resistance and a similar heat rating as quartz.

“We’re committed to helping designers and homeowners create remarkable spaces that are as functional as they are beautiful,” said Nicole Miller, Director, Project Management Office, North America — Caesarstone ICON.

Natural Stone Institute Releases New “Yale Literature Review: Medical Studies” and Marks Silica Safety Training Milestone

In case you missed it!

This summer, the Natural Stone Institute (NSI), in collaboration with the International Surface Fabricators Association (ISFA), was pleased to announce the publication of Yale Literature Review: Medical Studies, the second part of its two-part comprehensive review on silica exposure in the stone industry. This latest report delves into peer-reviewed medical research to evaluate the health impacts of respirable crystalline silica and inform safety strategies tailored to natural stone professionals.

Earlier in 2025, NSI and ISFA issued Part One: Exposure Studies, compiling existing data on respirable silica levels in stone fabrication environments. The new medical studies review builds on that foundation by examining clinical findings, respiratory impacts and long-term health implications, providing essential insights to shape industry safety protocols.

“By bridging exposure data with medical outcomes, this review offers the practical evidence professionals need to better safeguard their teams,” said Jim Hieb, NSI CEO. “NSI continues to lead with research-backed initiatives that protect both workers and businesses.”

In conjunction with this release, NSI celebrated a significant achievement: Over 1,500 individuals have now earned the Silica & Slab Safety Certificate through NSI’s training programs, available both in-person and online. This widespread adoption underscores a growing industry commitment to best-practice safety and proactive risk management.

“This milestone reflects a united effort across the industry to elevate workplace safety,” noted Hieb. “As more fabricators become certified, it demonstrates the real-world impact of accessible, science-informed training.”

These efforts are part of NSI’s ongoing dedication to workplace wellness initiatives, such as earlier 2025 releases like the Medical Surveillance Guidance document co-authored with ISFA. Combined with these new reports and training milestones, NSI strengthens its leadership in driving evidence-based safety standards throughout the natural stone sector.

Explore the full report and related silica safety resources at naturalstoneinstitute.org/silica

Cambria Returns to High Point Market with New Showroom and Inspiring Applications

Cambria is the leading producer of American-made quartz surfaces and the first quartz surfaces brand to exhibit at High Point Market, the world’s largest home furnishings trade show. The 2025 Fall Market was Cambria’s third time presenting its stunning quartz designs and cutting-edge applications to interior designers and trade professionals.

Exhibiting in a new location at InterHall on the first floor of the IHFC building, Cambria showcased over 100 of its quartz designs, including its four latest releases: serenely flowing Traymore Bay™, bold St. Isley™, elegant Claremont™ and understated but unforgettable Kenwood™.

Combining emotional connection with cutting-edge technology, these releases mark a new chapter in quartz innovation — crafted for how we live now.

In addition, the brand displayed applications and fabrications well beyond kitchen and bath countertops to spark visitors’ imaginations about the breadth of design possibilities Cambria natural quartz surfaces offer.

Among the applications that were on view:

• Distinctive and Durable Flooring: A Cambria 1 cm quartz tile floor in a diamond pattern with contrasting finishes. Shown in Ella™ with Polished finish and Black Rock™ with Cambria Satin™ finish.

• Wall Cladding and Molding: Avalene on the wall and Black Rock™ for the molding, both in Cambria Matte® finish.

• Fireplace Feature: MonTaaj in Cambria Satin finish embellished with layered mitering on the mantel for an architectural aesthetic.

• Beautiful Backlighting: A backlit reception desk in Brighton.

Cambria also presented new vignettes for its collaboration with renowned designer Jean Stoffer. The designer chose Cambria as the exclusive countertop partner for her collection of vanities and freestanding islands. On display:

• Morris Island in Newcastle finish topped with Cambria’s Ironsbridge® in Cambria Matte.

• Paddington vanity in Kensington Taupe finish topped with Inverness Stonestreet™ in Cambria Satin.

The curated collection also included MonTaaj in Cambria Satin, as well as MacBeth™, Carrick™ and Charlestown™ in Cambria Matte.

Cambria’s presence at High Point Market — the first quartz surfaces brand to exhibit there — enriched the experience for attendees by enhancing their access to high-quality surfaces that complement their décor and furnishings selections. This was a valuable opportunity for interior designers, trade professionals and brands not only to see the latest designs but to experience Cambria’s innovative applications and inspiring partnerships. In addition, visitors had the chance to learn about the versatility and durability of its natural quartz surfaces, helping them complete their projects with ease and distinction — backed by a transferable Full Lifetime Warranty.

More information at Cambria at www.cambriausa.com

Backlighting and wall cladding applications will be on display in Cambria’s High Point Market showroom. Cambria designs shown: Brighton™ backlit (left) and a shower clad in Avalene™ (right).

IN THE INDUSTRY

Neolith Celebrates Architecture and Design with the Grand Opening of its New Neolith Living Gallery in Madrid

This space represents our vision for the future and becomes a meeting point for architects, designers, clients and partners.”

Walter Ceglia CEO of Neolith

• The event brought together professionals from the sector, industry leaders and the design community, as well as Neolith partners, underscoring the importance of the new showroom as a strategic space for the brand’s growth in Spain.

• This new venue is conceived as a key environment to host professional gatherings while also inspiring private customers interested in design and architecture.

Neolith officially inaugurated its new Neolith Living Gallery in Madrid with an exclusive event that brought together architects, interior designers and leading industry professionals, along with the brand’s strategic partners. The evening was a milestone for the company, highlighting the importance of Madrid as a hub for architecture and interior design in Spain and the significant step forward this new opening represents for Neolith.

Located at Calle de Padilla 6, in the heart of Madrid’s Golden Mile, the new Neolith Living Gallery is positioned as a strategic space for inspiration and networking. It is designed to host an extensive program of events and presentations aimed at architects, interior designers and sector professionals, while also serving as a showroom open to private clients who want to experience Neolith’s creative universe and its “touch.feel.live” philosophy first-hand.

Walter Ceglia, CEO of Neolith, stated: “The official opening of the new Neolith Living Gallery in Madrid marks a new chapter in our company’s history. This space represents our vision for the future and becomes a meeting point for architects, designers, clients and partners. With this new showroom, we reinforce Neolith’s sustained growth, strengthen our global

position and provide a unique place to inspire, connect and build relationships with those who share our passion for creating extraordinary experiences.”

The event gathered professionals from across the architecture, interior design and construction industries in Spain, who had the opportunity to explore the brand’s full portfolio, with a focus on its most innovative models. The evening featured the exclusive participation of Alex Cordobés, one of Spain’s most renowned pastry chefs, who captivated attendees with a live creation of one of his signature cheesecakes, inspired by Neolith’s iconic Calacatta Luxe model. Guests were later invited to taste this dessert, which became one of the highlights of the night.

This inauguration once again underscored the company’s unwavering commitment to excellence and innovation, positioning the new Neolith Living Gallery in Madrid as a unique space, offering greater possibilities than its previous location and designed to inspire both professionals and private clients seeking cutting-edge architectural materials while valuing quality, innovation and sustainable beauty.

Joan Regada, Vice President of Neolith in Spain, added: “The new Neolith Living Gallery in Madrid strengthens our presence in a strategic market and becomes a key pillar for continuing to drive Neolith’s growth in Spain. This space allows us to consolidate our value proposition and strengthen relationships with our main clients, always guided by the principles of design, innovation and sustainability that define us.”

Read more at www.neolith.com

Walter Ceglia, CEO of Neolith, together with Joan Regada, VP of Neolith Spain and Jorge Fernández, Regional Sales Manager for Central and Southern Spain, during the ribbon-cutting ceremony. Photo: Neolith

Antolini® at

Marmomac 2025:

Two Perspectives, One World

At Marmomac 2025, Antolini® presented its iconic booth — featuring a special artwork by Murran Billi — alongside the special project “Padiglione Antolini®”: two expressions, one identity, celebrating the best natural stone

Marmomac 2025, the prestigious international fair in Verona, Italy, dedicated to marble and natural stone, opened a new chapter for Antolini®. From September 23 to 26, the company presented a dual presence through two immersive showcases, reaffirming its role as a leading voice in natural stone. The first stage was within the fairgrounds, at the renewed historic booth, while the second, just steps away, took place at Gallerie Mercatali with Padiglione Antolini®.

Antolini® Booth

At the heart of the exhibition grounds, visitors encountered Antolini®’s iconic booth, a longstanding landmark at Marmomac. This year, the space welcomed a special guest: Florentine artist Murran Billi, whose works embody the synthesis of classical Italian tradition and contemporary vision. His collaboration with Antolini® began at Milano Design Week 2025 and continued in Verona.

Marmomac served as the stage for his latest creation, once again inspired by the Renaissance in Tuscany and rooted in history’s enduring legacy. As the artist explains:

“When Caterina de’ Medici left Florence to join the French court, she carried with her the elegance, beauty and aesthetic sensibility that were able to transform an entire era. Her

presence reshaped a foreign environment, enriching it with a vision that transcended borders. My new work, created in Cristallo Luminescence “Select” and dedicated to her, follows the same symbolic journey. Just as Caterina brought her elegance and artistic sensitivity to another land, this piece is destined to travel, to reveal itself to the world, becoming a silent ambassador of beauty and harmony.

The unveiling will take place in a room entirely dedicated to her, enveloped in absolute darkness. Only upon the viewer’s entrance will the work reveal itself — like an apparition — igniting an intimate, personal dialogue with its observer.

An experience that is not only visual, but emotional: one that unites history and contemporaneity, Florence and the world, art and light.”

Envisioned through the creative mind of Alessandro La Spada, the booth was entirely reimagined to create a theatrical setting for the artwork, safeguarded within a “black box” The surrounding spaces unfolded like a journey through marble: the reception enveloped by the elegance of Cipollino GreyWave, the entrance marked by the bold presence of Silver Roots in HARD ROCK Finish and the lounge embraced by the depth of Irish Green®, all part of the Exclusive Collection.

The spotlight also turned to jewelry design with the Lady A Collection: a curated series of handcrafted rings, necklaces, bracelets and earrings, adorned with a stunning variety of Antolini® Precioustones. Displayed within the booth, these pieces celebrated the artistry of stone and the timeless elegance of Italian craftsmanship.

Exterior and interior views of the Gallerie Mercatali, a historic post-war structure in Verona, now a prestigious venue for major events. During Marmomac 2025, it hosted Padiglione Antolini®, an immersive exhibition dedicated to natural stone.

Antolini® at Marmomac 2025: Two Perspectives, One World (continued)

Padiglione Antolini®

At the heart of Gallerie Mercatali, a striking mid-century industrial landmark just opposite the fair’s main entrance, the second stage unfolded as a dialogue between stone and space. Beneath concrete arches and amid expansive glass walls, selected visitors were invited to immerse themselves in Antolini®’s vision, where each surface told a different story, while always conveying timeless elegance. In this stunning context, a curated selection of 50 hand-picked, one-of-a-kind natural stones from Antolini® collections offered a journey through nature and craft. Among these, visitors discovered both timeless historical masterpieces such as Irish Green® marble and Cristallo Vitrum “Wow” natural quartz and exclusive new introductions including Luise Blue® quartzite and Quarzite Rosso Levanto quartzite, a testament to Antolini®’s continuous pursuit of excellence and innovation.

“Set against the distinctive backdrop of the ‘Gallerie Mercatali’, we have created a thoughtfully curated space, ‘Padiglione Antolini®’, where materials are independently showcased, allowing each stone to convey its unique identity and allure.

Our goal was to illustrate the entire journey of natural stone, from its origin to its final form, offering visitors an immersive understanding of the process. Layer by layer, the story unfolds revealing the complexity, beauty and character embedded in each stage,” stated Alberto Antolini, CEO.

With its dual presence at Marmomac 2025 — both at the iconic booth and the special Padiglione Antolini® — the company offered visitors a unique journey through natural stone, design and Italian craftsmanship, reaffirming its role as a visionary ambassador of beauty, innovation and timeless elegance.

Learn more about Antolini® at www.antolini.com

A close-up of Cristallo Luminescence “Select” natural quartz, part of the Exclusive Collection by Antolini®

A close-up of Cipollino GreyWave, a marble part of the Exclusive Collection by Antolini®

The Lady A collection by Antolini® features gemstoneadorned jewelry crafted in silver and gold, showcasing a selection of precious natural stones

LOTTE Chemical Names Florida Partner

LOTTE Chemical announces a new strategic partnership with Kalacatta Stone LLC of Hialeah Gardens, Florida. Kalacatta will now be responsible for the distribution of Belenco Quartz across Florida.

The partnership brings together Kalacatta Stone’s distribution network with the performance and design of Belenco Quartz, giving homeowners, architects, designers and contractors access to LOTTE’s premier engineered quartz collections.

Along with a reliable inventory and fast lead times, Kalacatta Stone brings personalized service to its customers while providing a product with a wide selection of modern and luxury designs, a nonporous, scratch-resistant and easyto-maintain surface for countertops, walls, floors and custom applications.

LOTTE Chemical officials expressed optimism about the partnership, noting Kalacatta Stone’s commitment to professional service and efficient logistics.

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ISFA Annual Conference 2025: A Community Reunited in Phoenix

The ISFA Annual Conference returned in full force this year, bringing fabricators, suppliers, and industry partners together in Phoenix for three days of education, collaboration, and celebration. Set against the backdrop of downtown and infused with the energy of a community eager to reconnect, the event delivered a powerful blend of hands-on learning, peer-driven insight, and forward-looking leadership.

Community Reunited: Education, Collaboration & Hands-On Learning

The conference program centered on three educational tracks — business development, technical fabrication, and leadership — giving attendees the freedom to explore the topics most relevant to their roles and shop needs. Workshops and panel discussions were led by subject-matter experts across disciplines, from fabrication techniques to workforce development to business strategy.

Beyond the structured sessions, participants engaged in shop tours, manufacturer demonstrations, and open networking. These experiences offered invaluable opportunities to exchange real-world challenges, compare approaches to workflow efficiency, and gather strategies for improving productivity, safety, and team performance.

The Great Idea Swap: A Standout Moment of Peer-Led Insight

Among the event’s most anticipated sessions was the Great Idea Swap, an open and collaborative forum where attendees shared practical solutions tested within their own shops. The session highlighted a range of highly actionable takeaways, including creative hiring pipelines through local schools and workforce programs, more effective onboarding strategies, simple organization techniques that save hours each week, and improvements in scheduling and communication that alleviate production bottlenecks.

Participants also shared approaches to employee engagement—from incentive structures to recognition programs—that have strengthened shop culture and retention. The session reinforced a cornerstone of ISFA’s mission: the industry grows stronger when fabricators learn directly from one another.

Exhibitor Booths: Innovation Up Close

A vibrant exhibitor area gave attendees hands-on access to the industry’s newest tools, machinery, software, materials, and fabrication technologies. Fabricators explored tooling innovations designed for better longevity, machinery upgrades and

automation options that streamline production, and advancements in materials and fabrication capabilities.

Exhibitors noted the quality of conversations throughout the event, with many emphasizing that ISFA’s environment fosters meaningful, in-depth dialogue about real shop challenges and opportunities. For attendees, the exhibitor floor was not just a showcase of products — it was a space for problemsolving, discovery, and partnership building.

Connection at the Core: Fun, Camaraderie & Community

Moments of connection were woven throughout the conference. The rooftop welcome reception offered sweeping Arizona views and a relaxed setting for attendees to reconnect. Evening outings and smallgroup conversations brought laughter and honest dialogue about the realities of running a fabrication shop today. Awards night created an atmosphere of pride and encouragement, while casual meetups — from early-morning coffees to late-night lobby conversations — strengthened a sense of camaraderie within the community.

These interactions exemplified the core of ISFA: authentic, supportive relationships built on shared experience.

Celebrating Excellence: The 2025 ISFA Awards

The annual awards ceremony recognized fabricators and projects that exemplified craftsmanship, innovation, and industry leadership. Honors included:

• Commercial Projects Under $100K: Block Tops

• Commercial Projects Over $100K: Construction Resources

• Residential Projects Under $20K: Alpha Granite & Tile

• Residential Projects Over $20K: Granite World

• Fabricator of the Year: Indeko

As CEO Laurie Weber noted, each project represents the dedication, collaboration, and pride that define the industry. Looking ahead, the awards program will expand in 2026 with new categories spotlighting innovation, sustainability, and safety — reflecting evolving priorities across the fabrication landscape.

A Bold Vision Forward: ISFA’s 2026 Goals

In addition to celebrating accomplishments, the conference served as a launchpad for ISFA’s strategic direction in 2026. The Board introduced a comprehensive plan built around five core pillars: Membership & Community Growth; Safety & Regulatory Compliance; Education & Workforce Development; Advocacy & Standards; and Industry Relations & Insights.

Key initiatives include the introduction of ISFA Connect™, a real-time collaboration app; the rollout of ISFA Academy™, offering more than 2,000 online training courses; development of fabrication contractor guidelines and shop licensing standards aligned with ISO 45001 and ANSI requirements; pursuit of ANSI Developer Status; and the formation of the American Countertop Manufacturers Council (ACMC) to support unified industry advocacy. Strengthened partnerships with allied organizations will further support this collaborative vision.

Together, these initiatives mark the beginning of what ISFA describes as the next era of industry growth and professionalism.

Why This Year’s Conference Mattered

The 2025 Annual Conference felt like an inflection point—one driven by record attendance, a reinvigorated sense of community, and a clear, strategic vision for the future. By pairing education and celebration with bold plans for industry leadership, ISFA demonstrated a commitment not only to supporting fabricators today but to shaping the standards, safety practices, and workforce development efforts that will define tomorrow. For fabricators, suppliers, and partners alike, Phoenix offered more than a memorable experience. It offered momentum — and a shared belief in what’s possible when an entire industry moves forward together. C

ISFA Solid Surface 201: Thermoforming Training Wrap-Up

By Sarah Nicholas, Technical Training & Development Coordinator

The ISFA Solid Surface 201: Thermoforming course, hosted at ASST in McSherrystown, Pennsylvania, on October 7–8, 2025, wrapped up with outstanding results. This advanced, hands-on training expanded on the foundational knowledge taught in ISFA’s Solid Surface 101 course, offering participants a deeper dive into heating, bending and shaping solid surface materials with precision and creativity.

Participants learned directly from ASST’s expert trainers, whose decades of experience and industry innovation — including their patented Cradle™ Baby Bowl design brought real-world context to every demonstration. The curriculum covered mold-making fundamentals, substrate preparation, troubleshooting techniques and project refinement, complemented by shop tours that gave attendees a behind-the-scenes look at how efficiency and craftsmanship intersect in a live fabrication environment.

Attendees left the course with:

• Advanced thermoforming skills to execute complex shapes and tight radii.

• Strategies to improve precision, efficiency and reduce material waste.

• Inspiration for innovative design applications and fabrication techniques.

• Stronger peer connections across the solid surface community.

Companies represented included Solid Surface Designs and Carolina Custom Surfaces — both of which demonstrated a deep commitment to investing in workforce education and continuous improvement.

Special thanks to our host and trainers at ASST for sharing their time, knowledge and facility in support of ISFA’s mission to promote workforce development, technical education and higher standards of craftsmanship within the surfacing industry. Gratitude also goes to our event sponsors for helping make this learning experience possible and for their continued partnership in advancing handson training opportunities for fabricators nationwide.

Each participant earned an ISFA Certificate of Completion, signifying their expanded technical expertise and readiness to apply these skills within their own fabrication environments. Early feedback has been overwhelmingly positive — highlighting the practical takeaways, collaborative atmosphere and the inspiration to push design boundaries.

Thank You to Our Sponsors:

BB Industries, Integra Adhesives and our incredible host facility and trainers at ASST — your support made this training possible! C

A

Integration of Lighting into Translucent Surfaces

By Joe Hittle | Evo-Lite, LLC

In today’s design-forward world, surfaces are no longer just static elements — they’re immersive, functional features that engage and inspire. At the center of this evolution is backlighting: a powerful tool that transforms everyday materials into standout design moments.

Backlit elements can be found in all types of applications — from private residences to large commercial projects. Integrated lighting is an excellent tool for enhancing both the beauty and functionality of any environment.

This burgeoning trend presents a strategic opportunity for fabricators to expand their capabilities and capture new revenue streams. By incorporating lighting into their surface work, fabricators can differentiate themselves in a crowded market, offer higher-value solutions and become a one-stop resource for both design and illumination.

Backlighting 101: Subtle Way to Create Extraordinary Results

Backlighting is more accessible than ever and the field is growing right along with the capabilities of modern LED lighting systems. These lighting systems are energy-efficient, compact, safe, long-lasting and easy to install. They unlock a new world of potential that previous lighting technology could never realize.

Backlit elements require three things to be successful. The relationship between the lighting system, diffusion and forward-facing material is integral.

First, the lighting system needs to produce bright, consistent and energy-efficient illumination. The best backlighting tools are flexible LED light sheets, reticular LED arrays and edgelit light panels. If you want your clients to enjoy decades of maintenancefree performance, be sure to purchase from a reputable company.

Modern lighting systems are available in single color white, tunable white (adjustable from warm to cool white) and dynamic color changing RGB/ RGBW. Each of these has its time and place, but the possibilities are endless!

Next, diffusion should be leveraged to produce silky-smooth illumination, eliminating hotspots and ensuring that no LEDs are visible. The amount of diffusion required will ultimately depend on your forward-facing material. Testing is essential. There are three types of diffusion:

1. Inherent diffusion: the natural properties of the forward-facing material.

2. Optical diffusion: a material layer (such as frosted acrylic) placed between the light source and forward-facing material.

3. Spatial diffusion: the gap between the light source and material. More space creates more diffusion.

Inherent Diffusion Optical Diffusion

Spatial Diffusion

With today’s advanced LED systems and an ever-expanding range of compatible materials, fabricators have an unprecedented opportunity to elevate their craft, delight clients and grow their businesses.

Last, to allow for light transmission, the backlit material will need to be semi-transparent or have cutouts/reveals. A wide range of material options are available today including natural stone such as Rainbow Onyx or Cristallo Quartzite, engineered surfaces, painted glass, acrylics and more.

Enhancing Experiences and Solving Design Challenges

Backlighting isn’t just about creating a moment of awe — it’s about shaping how people feel, move and interact within a space. Let’s take a practical look at what backlighting can accomplish in a few realworld applications:

• Retail: call attention to key merchandise displays with illuminated shelving, encourage foot traffic into and throughout the store, establish a vibe, create branding elements or bespoke signage.

• Hospitality: create a luxurious feel with feature walls, call attention to reception desks, or add some energy with backlit bar tops.

• Health care: create calmness with faux skylights or warmly backlit materials in waiting areas. Introduce clarity with large stretched-membrane ceiling lights in examination rooms or physical therapy spaces. Backlight wayfinding signage to help visitors navigate.

• Corporate: promote brand aesthetics or set an upscale vibe with unique welcome desks, feature walls or elevator cabs.

• Residential: provide an air of luxury with backlit backsplashes, fireplace surrounds or illuminated floors.

The takeaway? Backlighting is incredibly capable, producing memorable effects both aesthetically (accent lighting) and functionally (task lighting).

The Fabricator’s Opportunity

Lighting integration is more than a design trend — it’s a strategic advantage. It transforms traditional surfaces into immersive, high-performance features that deliver both form and function. With today’s advanced LED systems and an ever-expanding range of compatible materials, fabricators have an unprecedented opportunity to elevate their craft, delight clients and grow their businesses.

ABOUT THE CONTRIBUTOR

Evo-Lite leads North America in backlighting innovation — trusted by fabricators, architects and designers who push the boundaries of surface design. Our award-winning lighting systems transform surfaces into highperformance, visually stunning installations — empowering you to deliver designs that stand out, perform flawlessly and drive lasting results. See what’s possible at www.evo-lite.com

For projects big or small, subtle or bold, backlighting is a tool that turns surfaces into experiences — and experiences into lasting impressions. C C C C A A A A B B B B D V

Dwyer Marble and Stone Marks Three Decades in Business

By Stephen Murdoch

Since opening their doors in 1995, Dwyer Marble and Stone has been one of the country’s leading wholesale distributors of natural stone, engineered quartz and porcelain slabs and tile. Operating out of two showrooms in Farmington Hills, Michigan, and Grand Rapids, Michigan, the family-owned business supports residential and commercial projects.

With more than 60 years of combined industry experience and expertise, Dwyer’s architectural service staff work closely with clients to ensure the success of each project. The team ensures that the selected materials meet not only the aesthetic vision, but also the technical specifications, quality standards and budgets.

Relationships Key to Success

CEO of Dwyer Marble and Stone, Joe Dwyer, feels the success of the company has always come down

to the people. “We have built a company where dedicated employees, loyal customers and strong supplier relationships work together like family. From day one, we knew that if we hired great people, empowered them to do their best work and stayed focused on servicing our customers with integrity, growth would follow. Thirty years later, that’s still the formula.”

A strategic product mix also goes a long way to ensuring success and repeat customers. “Our team works diligently with our suppliers to source the best material. The right product offerings can go a long way to differentiating yourself from the competition, provide strategic focus for the company and help with market positioning. A lot of time and effort goes into ensuring our product lines range from latest trends to the specified architectural and design level required for projects of all sizes.”

Beyond natural stone and quartz, Dwyer offers premium tile collections that bring the same level of quality, design and service to wall and floor applications. “From imported Italian porcelains to artisan-crafted ceramics, our company’s tile program offers versatility across styles and price points, from timeless marble looks and contemporary largeformat panels to bold, statement-making mosaics, tile has evolved far beyond traditional uses,” says Joe Dwyer. “It’s now an architectural design element, an extension of our philosophy that every surface tells a story.”

Innovative Technology Drives Inspiration

Investment in technology is no longer optional; it’s a core part of Dwyer Marble and Stone’s strategy to growth. “We use advanced CRM systems to manage customer relationships, a new website visualizer tool to help homeowners and designers envision

materials in their spaces, and we’re investing in digital marketing tools that allow us to connect with customers in a smarter, more personalized way.”

Strategic partnerships with cutting-edge technology companies like FreePower™ have allowed Dwyer to take surface charging to a whole new level. “Innovations in smart-surface technology are having a big impact in our industry. The wireless charging integration with FreePower ensures we’re leading the next wave of design solutions. Seamlessly embedded beneath countertops, the technology provides a stealthy and elegant look.”

Navigating Today’s Economy

Like everyone else in the industry, much conversation continues to happen around changing economic conditions. “Our team has faced shifting economic challenges, tariffs, silica compliance issues and the constant challenge of staying ahead of

changing design trends. But challenges create more opportunities. We have learned to adapt quickly, to diversify our product mix and to stay nimble so that we can meet the evolving needs of our fabricators, designers and builders.”

Creating open lines of communication during the challenging times is of the utmost importance. “With economic uncertainty, comes questions and feedback from both internal and external stakeholders. You must maintain a high level of empathy toward everyone to maintain trust and drive growth. Consistent messaging shows you have a clear understanding of their concerns and allows you to come out stronger from economic downturns.”

Growing Alongside Your Community

Strengthening the communities they conduct business in is something Dwyer and his team take to heart. “Community is a big part of our DNA. Success is not just defined by profit and loss, but truly by the number of lives that we can impact as an organization. Over the years, we continuously support local not-for-profits such as Goodfellows & Ben’s Hope, food banks including St. Pats Senior Centre and Capuchin Soup Kitchen, and organizations that help families including Habitat for Humanity and the Salvation Army. We believe that success matters only if it allows you to make a positive impact beyond your own walls.”

In recognition of their 30th anniversary this year, the team at Dwyer Marble and Stone looks forward to commemorating the event at both locations. “We will be celebrating in a big way. Events will be taking place at both branches, employee appreciation activities and a national brand campaign that shines a light on our history and our future. More than just looking back, our anniversary is also about looking forward. It’s a launch pad into our next chapter of growth and innovation.”

With growth comes opportunity and there is a strong desire to take the company to the next level.

“Our team has faced shifting economic challenges, tariffs, silica compliance issues and the constant challenge of staying ahead of changing design trends. But challenges create more opportunities. We have learned to adapt quickly, to diversify our product mix and to stay nimble so that we can meet the evolving needs of our fabricators, designers and builders.”

Joe Dwyer CEO, Dwyer Marble

and Stone

“We’re focusing on scaling into a premier national distributor. That means expanding into new markets, strengthening our exclusive product lines like ENVI and CORE, investing in talent and training for our team, and building out technology and logistics to ensure reliability and speed. At the core, our vision is to be the first choice for hard surfaces, delivering both timeless natural stone, tile and innovative engineered products.”

Today, Dwyer materials are being specified across the country in some of the most recognized spaces, from national multi-family housing developments and retail environments to automotive dealerships and corporate offices. “Through partnerships with leading builders, developers and design firms, our curated collections have found their way into lobbies, kitchens and showrooms that reflect both

beauty and performance. Whether supplying quartz countertops for a 500-unit apartment complex, porcelain flooring for a national retailer, or large-format slabs for luxury auto dealerships, our team continues to prove that great design and dependable distribution can coexist at scale.”

The company’s goal is to make specifying Dwyer materials as seamless as working with a local partner, even when the project is national in scope. “That’s what sets us apart as we expand into new markets: reliability, responsiveness and relationships. With dedicated logistics support, robust inventory management and the ability to provide consistent materials across multiple locations, we’re positioned as a trusted partner for brands seeking a cohesive design language across their portfolios.”

A staunch supporter of industry groups, there remains great pride in working alongside organizations like the International Surface Fabricators Association (ISFA). “Being a member of ISFA keeps us connected to the best practices, innovations and advocacy efforts that strengthen our entire industry. It’s not just about networking, it’s about learning, sharing and growing together so that we can better serve our customers and raise the standard and quality for professionalism across the surface industry.”

Learn more about Dwyer Marble and Stone at www.dwyermarble.com. Like them on Facebook at www.facebook.com/dwyermarble and follow them on Instagram at www. instagram.com/dwyermarbleandstone

Putting People in the Right Role: A Workforce Strategy for Surface Fabricators

By Wendy Christie, Employer ESource

For surface fabrication businesses — whether focused on stone, quartz, solid surface, or other custom materials — success depends not just on craftsmanship, but on how well your team operates. Whether you have a small shop or manage multiple crews across jobsites, every team member’s contribution affects quality, customer satisfaction and your bottom line.

That’s why one of the most important decisions you make as a manager or business owner isn’t just who to hire, but where to place them. Understanding each employee’s strengths, limitations and growth potential is essential for building a productive, professional team.

More Than Skills: Finding the Right Fit

Let’s say you’ve brought on a new hire with a background in general carpentry. They’re technically sound, follow direction and can help with basic shop work. But when assigned to in-home installs, their customer interactions are consistently awkward or tense. They don’t make eye contact, seem rushed and give off an attitude that homeowners notice — and comment on.

That doesn’t necessarily mean they’re a bad hire. It may just mean they’re in the wrong role.

If this employee is precise with hand tools, careful when measuring and cutting and produces clean fabrication work, they could be a valuable asset in

the shop — just not in the field. Reassigning them to production or templating support keeps their strengths in play while protecting your reputation in customer-facing situations.

Align Strengths with Responsibilities

In a surface fabrication business, roles vary: fabrication, installation, templating, sales support and project coordination all require different personalities and skill sets. While you may crosstrain for flexibility, placing people where they can excel makes all the difference.

Start by asking yourself:

• Who excels at precision work under time pressure?

• Who communicates well with customers and general contractor partners?

• Who thrives on repetitive tasks and who gets bored quickly?

• Who has potential to lead or train others?

The employee who’s a master at shaping edge profiles may not have the temperament to handle last-minute change orders from an overwhelmed homeowner. Meanwhile, someone who isn’t the fastest fabricator might be an exceptional communicator and able to calm a stressed client on-site.

Use this knowledge to build your team strategically — not just to fill roles, but to optimize performance.

“A stronger workforce doesn’t always mean more people. Sometimes, it just means the right people in the right roles.”

Set Clear Standards and Track Performance

In a shop or field setting, consistency and accountability are key. Beyond job fit, team members must meet baseline expectations:

• Punctuality and reliability.

• Attention to safety and equipment care.

• Accurate measurement and minimal rework.

• Respectful, professional demeanor on customer property.

It’s tempting to overlook shortcomings when you’re short-staffed, but letting poor behavior slide — especially if it impacts quality or customer relationships — undermines your team and can hurt your brand.

You’ve invested heavily in tools, materials, training and scheduling. Don’t let one disengaged or uncoachable employee jeopardize that.

Knowing When It’s Not a Fit

Even with coaching and repositioning, some employees just aren’t a good match for your company culture or expectations. That’s not failure — it’s part of running a business.

You may need to part ways with someone if they:

• Routinely show up late or miss work without notice.

• Refuse to follow shop safety procedures or proper lifting techniques.

• Disrespect co-workers, supervisors or customers.

• Produce careless work that leads to re-dos or complaints.

• Constantly push back on assignments or feedback.

Letting someone go is never easy, especially in a labor market where skilled tradespeople are in high demand. But keeping the wrong person can cost far more in callbacks, damage claims, customer loss or crew morale.

Communicate, Coach and Reassign When Possible

Before making drastic decisions, start with open communication. Regular shop huddles, checkins, or post-install debriefs help managers spot misalignments early and course-correct.

Ask questions like:

• What part of the job do you enjoy most?

• Are there tasks you struggle with or want to improve at?

• Would you be interested in cross-training or mentoring newer employees?

These conversations may reveal hidden potential — or signal that a change is needed. Maybe your saw operator has field experience and wants to grow into a lead installer. Or perhaps your install helper is struggling because they weren’t properly trained on job prep.

Feedback should go both ways. Let employees know how they’re doing and what needs to improve. Be clear, constructive and solution-oriented.

For example:

“I’ve noticed you’re great in the shop but seem uncomfortable during installs. That’s affecting our customer experience. Let’s talk about moving you into a full-time shop role and getting someone more confident with customers on the install team.”

This approach shows that you value the employee’s contributions, while also protecting your company’s standards and customer relationships.

The Small-Team Advantage

Most surface fabricators operate as small businesses. That means every team member plays a big role in your success or failure. A single weak link — whether it’s an installer with a bad attitude or a fabricator who skips safety steps — can cause:

• Customer dissatisfaction.

• Costly rework or delays.

• Burnout among more dedicated staff.

• Reputational damage in a word-of-mouth-driven industry.

But when you get the right people in the right roles, you see real benefits:

• Higher quality work and fewer mistakes.

• Happier, more loyal customers.

• Reduced stress for your leadership team.

• More efficient job scheduling and task flow.

Closing Thought: Right People, Right Jobs

Your business isn’t just defined by the quality of your fabrication — it’s defined by the people who wear your logo and show up to job sites in your truck.

Some workers are natural leaders. Others are doers who thrive in a structured role. Some may need support or a change of scenery to shine. As a business owner or manager, your job is to know the difference — and take action when necessary.

Place people where they can succeed. Invest in coaching, not just correction. And when someone isn’t a fit, be honest and decisive — for the good of your team and your clients.

A stronger workforce doesn’t always mean more people. Sometimes, it just means the right people in the right roles. C

Winning the Digital Game: SEO, Google Maps and PPC Strategies for Countertop Fabricators in 2025

By Stephen Alberts, Owner, Countertop Marketing Co. and STONE ENGAGE

The digital marketing landscape for countertop fabricators is changing faster than ever. For years, success online meant showing up in Google Search results and maintaining a decent Google Maps listing. Today, those same tools are still essential, but they operate in a much broader ecosystem shaped by artificial intelligence, automation and evolving customer behavior. That shift was the central theme of the ISFA September 2025 Workshop, where Countertop Marketing Co. shared practical strategies to help fabricators stand out and attract more customers in the age of AIdriven search.

The workshop opened with a look at how search behavior itself has transformed. Homeowners no longer rely solely on Google’s blue links when they need new countertops. Many now see AI-generated summaries at the top of their search results or skip Google entirely in favor of conversational

platforms like ChatGPT. The rise of these large language models has made it more important than ever for countertop shops to build a strong online presence across multiple platforms. As the presenters emphasized, visibility now depends on credibility and consistency. A well-optimized website and a fully developed Google profile no longer work separately; they must operate together to prove that a business is trustworthy, local and active.

Even with all the new technology, a fabricator’s website remains the cornerstone of digital marketing. It serves as both a showroom and a credibility check. The workshop encouraged fabricators to structure their websites around what customers actually search for, with individual pages dedicated to key terms like granite, quartz or outdoor kitchens. Adding a page for frequently asked questions is another smart move, especially when the topics come from real homeowner searches. Tools such as

AnswerThePublic can help identify these questions and reveal what people are curious about in their area. Beyond content, the user experience matters just as much. Clean navigation, fast loading times and high-quality images of real installations send positive signals to both search engines and potential clients.

Another area of focus was building authority beyond the website. In 2025, Google increasingly rewards businesses that appear active and consistent across the internet. That means every directory, from Houzz and Yelp to Angi’s and the Yellow Pages, should show the same name, address and contact details. The same applies to social media profiles. Even small touches, like posting project photos to Facebook or short videos on YouTube, help establish legitimacy. The message was clear: A fabricator does not need to appear everywhere, but wherever they do appear, the presentation must be complete and professional.

One of the most powerful tools discussed during the workshop was Google Maps. For countertop fabricators, it remains the most direct channel for generating high-intent leads. A well-optimized Google Business Profile can often outperform traditional advertising in terms of quality leads. To maximize results, every section of the profile should be filled out, including the service areas, business categories and operating hours. Photos of completed jobs should be added regularly and new posts should appear at least once a month. Reviews remain a vital ranking factor and consistency matters more than sheer volume. The experts recommended aiming for two or three new reviews each month and responding to every one, whether positive or negative. Asking for feedback through a mix of in-person requests, emails and text messages

helps build a steady stream of credibility signals over time.

The session also covered the evolving role of paid advertising. While organic search optimization is the long game, paid ads deliver faster results, particularly for capturing homeowners who are ready to buy. Google Ads, when set up properly, can place a fabricator’s website in front of people searching for phrases like “countertops near me” or “quartz installation in Austin.” These searches typically come from motivated buyers, not casual browsers. Integrating the Google Business Profile as part of a campaign can even increase visibility within Maps results. Meanwhile, Facebook and Instagram ads work best for inspiring homeowners earlier in their buying journey. By showing project photos and short videos, shops can plant the seed long before a homeowner starts collecting quotes. Retargeting campaigns, the ads that follow users after they visit a website, are especially effective at keeping a business top of mind. Setting the audience age range between 30 and 65 helps ensure those ads reach the demographic most likely to be making remodeling decisions.

The workshop stressed one operational point that many shops overlook: the importance of a Customer Relationship Management system, or CRM. Even the most effective marketing strategy will fall flat if leads aren’t handled properly. Many fabricators lose opportunities not because their ads or SEO fail, but because they lack a structured follow-up process. A good CRM helps track every inquiry, schedule timely callbacks and maintain contact with past clients. It also allows owners to see which campaigns or keywords are producing real paying jobs. As one presenter put it, most fabricators do not have a lead problem; they have a follow-up problem. A CRM

“Throughout the ISFA session, one message stood above the rest: consistency wins. Success online does not come from mastering every new tool overnight but from showing up regularly in the right places.”

turns those lost leads into repeat clients and wordof-mouth referrals.

Throughout the ISFA session, one message stood above the rest: Consistency wins. Success online does not come from mastering every new tool overnight but from showing up regularly in the right places. Updating website content quarterly, posting on Google Maps monthly, requesting reviews after each completed project and revisiting old leads every few months are simple habits that build momentum over time. These small but consistent actions compound into stronger search rankings, better brand recognition and a more dependable pipeline of customers.

ABOUT THE AUTHOR

The 2025 ISFA Workshop made it clear that the countertop industry is entering an era where digital presence defines credibility. As artificial intelligence reshapes how homeowners search and evaluate local professionals, fabricators cannot afford to rely solely on referrals or outdated websites. Modern marketing is not about chasing algorithms or trends; it is about communicating reliability and craftsmanship across every touchpoint. When a shop’s website, Google profile and advertising all tell the same story that they are skilled, responsive and easy to work with, it builds the kind of trust that search engines and homeowners both recognize. In an increasingly digital world, that trust is what turns online visibility into lasting success. C C C

Stephen Alberts is the owner of the Countertop Marketing Co and STONE ENGAGE. They specialize in helping countertop companies grow the retail side of their business outside of word-of-mouth and referrals. They also offer software to help you follow up more with customers and close more countertop projects. To learn more visit https://countertopmarketingco. com/. You can also email Stephen at steve@countertopmarketingco.com.

MSI Unveils the Wayne Parc™ and Wayne Parc Reserve™ WPC Collections: Natural Looks. Real-World Durability.

Enduring Design.

M S International, Inc. (MSI), the leading supplier of flooring, countertops, wall tile and hardscaping products in North America, is excited to unveil the Wayne Parc™ and Wayne Parc Reserve™ Collections, MSI’s newest and most luxurious additions to its Everlife® flooring portfolio. Featuring advanced WPC rigid-core construction, these collections combine upscale design, superior underfoot comfort and long-lasting durability — setting a new benchmark for performance-driven luxury vinyl flooring.

Both series are crafted for real-world living while elevating interiors with high-end style:

• Wayne Parc™ features 9 inch × 60 inch planks built with an 8 mm WPC core and 2 mm natural cork backing.

• Wayne Parc Reserve™ expands to 9 inch × 72 inch planks, with a 10 mm WPC core and 2 mm natural cork backing.

Every detail of Wayne Parc was developed to mirror the natural beauty and tactile warmth of genuine hardwood. Grain-aligned Embossed-in-Register (EIR) textures, pressed natural bevels and the soft, low-sheen UltraMatte™ finish work in harmony to capture the depth, variation and feel of real wood — while MSI’s CrystaLux Ultra™ surface protection ensures long-term durability against scratches, stains and daily wear. A 100% waterproof construction, natural cork backing and fast drop-lock installation complete the design, offering authentic wood realism with modern performance and convenience — no acclimation required.

Embrace the beauty of this collection with 6 stunning colors to choose from:

• Andaz — soft taupe and gray tones that ground the space with subtle warmth.

• Bluffview — inviting honey-blond hues that add character and light.

• Elwood — a modern blond with understated luxury.

• Macland — bold, chestnut-rich tones with rustic depth.

• Mellshire — a soothing blend of beige and neutral blond.

• Waldron — dark, quiet blonde tones that exude refined poise.

“Wayne Parc and Wayne Parc Reserve represent a new era of comfort and sophistication within MSI’s luxury vinyl portfolio,” said John McElroy, Merchant. “With unparalleled visuals, incredible comfort and best-in-class performance, these collections are designed to meet the needs of today’s design-forward homeowners and commercial clients alike.”

To explore MSI’s complete range of products, visit www.msisurfaces.com

Innovation Cabinetry Unveils EliteCraft™ Seaside Dune at KBIS

2026

A new coastal-inspired cabinetry color brings timeless elegance and innovation to kitchens nationwide.

Innovation Cabinetry, a trusted leader in highquality, design-forward cabinetry solutions, proudly announces the debut of Seaside Dune, the newest color in its flagship EliteCraft™ collection. The launch will be unveiled at KBIS 2026 in Orlando, Florida, showcasing a fresh, natural aesthetic that balances coastal calm with enduring craftsmanship.

Seaside Dune is more than a color — it’s a lifestyle statement. Its soft, sandy undertones evoke the tranquility of ocean horizons while delivering the sophisticated versatility designers and builders demand. Available beginning November 15, 2025, Seaside Dune cabinetry will be featured prominently at KBIS 2026, inviting attendees to experience cabinetry that blends natural inspiration with superior durability.

“EliteCraft is built on the promise of quality you can trust, luxury you can afford,” said Rita Knipper, Marketing Manager, at Innovation Cabinetry. “Seaside Dune elevates that promise — bringing a timeless, coastal-inspired palette together with advanced joinery and construction features that redefine the cabinetry experience.”

“Seaside Dune is more than a color — it’s a lifestyle statement.”

Premium Features, Elevated Design

EliteCraft’s new Seaside Dune finish is engineered with industry-leading details that stand up to everyday living:

• InvisaGRIP™ Hidden Joinery — exclusive to Seaside Dune, ensuring flawless exteriors with no visible fasteners.

• Solid Wood Construction — doors and drawers crafted with mortise-and-tenon joinery for strength and durability.

• Improved Back Panel and Soft-close Hinges — enhance assemble and door adjustments.

• 10-Year Limited Warranty — backed by KCMA and CARB2 certifications for quality, safety and performance.

• Full Access Storage — frameless design offering up to 15% more usable space than standard cabinets.

• Glass-Ready Options — wall cabinets available with elegant glass inserts for personalized design flexibility.

• Factory-Assembled or Flat Pack — in-stock and ready to ship for fast, hassle-free delivery.

More information at www.innovationcabinetry.com.

Integra Adhesives® Launches

Xi+: Next-Generation Surface Bonding Technology with Enhanced Substrate Compatibility

Integra Adhesives®, the industry’s most recognized cartridge adhesive brand, has announced the launch of Integra Xi+, the next evolution of its market-leading Surface Bonder Xi® adhesive. Building on decades of fabricator trust and field-proven performance, Xi+ delivers expanded substrate compatibility and enhanced versatility while maintaining the familiar application characteristics professionals depend on.

“Xi+ represents our continued commitment to deliver what fabricators need,” said Anne Hultgren, VP of Sales for Integra and IPS Adhesives. “Through direct feedback from the field, we identified opportunities to enhance Xi’s performance for today’s diverse project requirements. Xi+ delivers everything fabricators have loved about legacy Xi, with improved adhesion on increasingly popular surfaces like porcelain.”

distributors. Xi+ uses the same part numbers to ensure seamless ordering and inventory management. In addition, the familiar application requires no retraining for experienced professionals, while improved documentation features updated SDS/TDS with fewer hazard symbols. All Xi+ products will feature updated labeling while maintaining familiar Integra branding for easy recognition.

“We’re not just improving the formula — we’re improving the entire fabricator experience,” added Anne.

“Xi+ allows users to tackle more projects with higher confidence, while maintaining the consistency and reliability that built our reputation.”

Xi+ reinforces Integra’s commitment to the three pillars that have defined the brand: Color Excellence, Consistency and Confidence.

Expanded Performance for Modern Substrates

Xi+ features enhanced bonding capabilities and substrate compatibility across a wide range of materials. The new formulation delivers particularly improved performance on porcelain, marble and sintered surfaces — materials increasingly specified in contemporary design projects.

The formulation delivers consistent working time of 10-15 minutes with 20-30 minute fixture time, while maintaining the flow and sag properties fabricators know and trust. With 300+ color-matched options for seamless installations and Greenguard certification for indoor air quality standards, Xi+ addresses the evolving needs of surface fabrication professionals.

Seamless Transition, Same Trusted Value

Integra thoughtfully planned the Xi+ transition to deliver minimal disruption to fabricators and

New Xi+ will begin shipping in early November 2025.

ABOUT INTEGRA ADHESIVES

Integra Adhesives®, a brand of IPS Adhesives, is the most recognized cartridge adhesive brand in the surface fabrication industry. IPS Adhesives is a leading provider of adhesives serving the surfacing, structural and assembly industries. With a combined 65 years of expertise in research and development, its products are recognized by OEMs and fabricators globally for their premium quality, strength and reliability. IPS Adhesives has three state-of-the-art manufacturing facilities on two continents and a broad network of distributors serving countries worldwide. Visit ipsadhesives.com for details. For more information about Integra Xi+, including technical specifications, application guides and transition support, visit www.integra-adhesives. com or contact your IPS Adhesives representative.

Corian Design Introduces New “Colors of Corian” Series

Corian Design has introduced Colors of Corian® — a new spotlight series celebrating the shades that shape standout spaces.

“We’re kicking things off with a seasonal palette: think deep reds, golden neutrals, warm ambers and rich browns,” Corian noted to followers on Facebook. “These fall-inspired hues bring warmth and dimension to modern designs, transforming surfaces into statements. Because Corian® isn’t just a surface, it’s a canvas for your boldest color and design ideas.”

Find more information at www.facebook.com/CorianDesign and www.corian.com.

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Concretti Designs Forms The Next Wave in Sculptural Bathware Inspired by the Tide, Cast by Hand — Introducing the Kona Sink and Hawaii Bathtub

Concretti Designs has introduced two new sculptural additions to its washroom collection: the Kona Sink and the Hawaii Tub. Inspired by natural forms and ocean-carved textures, these statement pieces blend modern design with timeless serenity that redefines the concrete bathroom experience.

Kona Sink — Featuring a wave-inspired profile, the Kona Sink showcases soft, curved edges and an organic form. Designed to complement the Hawaii Bathtub or stand alone, it offers a balanced blend of sculptural presence and everyday functionality — suitable for both residential and commercial bath spaces.

Hawaii Bathtub — Shaped with tall, sweeping walls and a generously sized interior, the Hawaii Freestanding Bathtub is built for full-body immersion. Crafted for comfort, durability and visual appeal — its natural silhouette serves as a striking focal point in both modern residential bathrooms and high-end hospitality spaces.

Explore the company’s latest arrivals at https://concrettidesigns.com/collections/new-arrivals.

Together, the Kona Sink and Hawaii Bathtub mark a new era for Concretti — where handcrafted concrete brings organic forms into modern bathroom design. These sculptural additions to our Bathroom Collection embody our commitment to timeless, American-made bathware that inspires serenity and elevates everyday rituals.

About Concretti Designs

Concretti Designs is a women-owned concrete manufacturer based in Las Vegas, Nevada, specializing in handcrafted sinks, bathtubs and outdoor elements. Every piece is made in-house using our proprietary concrete blend with materials sourced from local quarries. We’re proud to create products that are 100% American made.

Photo

Corian Design

Concretti Designs’ Kona Sink

Neolith Introduces ARCHITECTURAL, a New Surface Line for Large-Scale Projects

• The brand expands its portfolio with a new range of 1/4-inch thick surfaces designed especially for interior wall claddings and ventilated façade projects.

• Neolith launches three new models — Serpeggiante, Azahar and Obsidian — and two new textures — Rigato and Cava — which reinterpret the natural beauty of stone through a contemporary lens.

• A proposal that combines design, innovation and versatility, reinforcing Neolith’s position as a benchmark in high-performance architectural solutions.

Neolith takes another step forward in its commitment to innovation and aesthetic excellence with the launch of Neolith ARCHITECTURAL, a new 1/4-inch surface line created for interior wall claddings and ventilated façade projects. This new product range represents the perfect balance between technical precision and creative expression, offering large-format materials with high resistance and a natural aesthetic that defines a new language in architectural surfacing.

This first release available now, under the name Neolith ARCHITECTURAL Vol. 1 / Textures, introduces two new textures — Rigato and Cava — which bring an unprecedented tactile language to Neolith’s portfolio. Both textures are combined with three new models inspired by natural materials — Serpeggiante, Azahar and Obsidian — creating a unique collection that marks a new chapter within the brand’s offering.

“Neolith ARCHITECTURAL is created to meet the demands of contemporary architecture. These two new textures and product models represent an entirely new range within the Neolith portfolio. It is a concept that blends beauty, lightness and durability, conceived to create more sustainable, efficient buildings with a strong and distinctive identity,” says Andreas Manero, marketing director at Neolith Group.

Character and authenticity through two new textures

The new Neolith ARCHITECTURAL Vol. 1 / Textures line debuts with two exclusive textures — Rigato and Cava — that represent the evolution of Neolith’s material language, adding a new tactile and visual dimension to its architectural surfaces.

Rigato is defined by its subtle vertical striations reminiscent of hand-carved stone. Its fluted relief creates a soft play of matte light and shadow that enhances the material’s depth and visual richness, offering a sculptural and contemporary result. Cava evokes the strength and purity of freshly quarried stone. Its matte, stonelike finish conveys naturalness and authenticity, highlighting the inherent materiality of each surface and connecting with the most genuine essence of architecture.

The new Rigato and Cava textures applied to the latest Neolith ARCHITECTURAL models.

Three new designs inspired by natural materials

The new Neolith ARCHITECTURAL collection introduces three models that connect architecture and nature through their colors, textures and finishes.

Neolith Serpeggiante, elegant and refined, takes its name from the travertine marble that inspires it, known for its characteristic linear veining and soft cream tone. This design reflects the serenity of natural stone and provides a sense of visual continuity, perfect for balanced, uniform walls and facades. Its stonelike aesthetic, in gentle beige and cream hues, exudes timeless elegance that transcends styles and trends.

Neolith Serpeggiante is available in the new Rigato texture, featuring fine vertical striations reminiscent of hand-carved stone that enhance its depth and character.

The new Neolith ARCHITECTURAL collection introduces three models that connect architecture and nature through their colors, textures and finishes.

Neolith Serpeggiante, elegant and refined, takes its name from the travertine marble that inspires it, known for its characteristic linear veining and soft cream tone. This design reflects the serenity of natural stone and provides a sense of visual continuity, perfect for balanced, uniform walls and façades. Its stonelike aesthetic, in gentle beige and cream hues, exudes timeless elegance that transcends styles and trends.

Neolith Serpeggiante is available in the new Rigato texture, featuring fine vertical striations reminiscent of hand-carved stone that enhance its depth and character.

Inspired by Mediterranean essence, Neolith Azahar reinterprets the warm, earthy tones of traditional materials such as terracotta and fired clay. Its color, rich in natural nuances, evokes light and craftsmanship, creating spaces filled with balance and serenity. This surface is ideal for residential or public architecture projects seeking a timeless, natural design in tune with today’s trend toward authenticity and a closer connection with nature.

This model is available in the Cava texture, which accentuates the material’s natural character and the pure beauty of freshly quarried stone.

Neolith Serpeggiante

Details of the new Neolith Azahar model

Neolith Obsidian, inspired by volcanic rock, adds a unique depth and magnetic appeal. Its surface recalls the mineral variations found in natural obsidian, projecting visual strength and sophistication. With its contemporary spirit and bold architectural personality, Obsidian is ideal for projects that seek distinction and expressive aesthetics. Also available in the Rigato finish, it emphasizes relief and tridimensionality, creating a subtle interplay of light and shadow that highlights its texture and gives it a sculptural, contemporary presence.

“With Neolith ARCHITECTURAL, we reinforce our commitment to architects and designers by offering a distinctive, highly versatile product for large-scale projects. This new line brings greater aesthetic richness and allows for deeper sensory experiences, both to the touch and to the eye. The new textures add dynamism, rhythm and depth to façades and interior claddings, without compromising the technical, aesthetic and formal rigor that defines Neolith in today’s architecture,” notes Alejandro Daras, vice president of A&D Projects at Neolith Group.

Beyond its base designs, Neolith ARCHITECTURAL

Vol. 1 / Textures allows for custom colors and texture combinations, available with minimum order quantities. This creative flexibility enables architects and designers to adapt each project to its own architectural identity and to craft unique compositions that reflect their vision.

With this new line, Neolith further strengthens its position as a global leader in sustainable, highperformance architectural surfaces, combining design, technology and functionality at the service of contemporary architecture.

Discover Neolith’s latest innovations at www.neolith.com

Neolith Obsidian

Winter Reading for Fabricators

Three standout reads to inspire better leadership, sharper focus, and a renewed sense of purpose in the year ahead.

As the year winds down and projects quiet down for the holiday season, winter is the perfect time to step back, recharge and invest in your own growth. The slower pace and long nights invite reflection — and a good book can be the perfect companion for rethinking how you lead, plan and build in the year ahead.

Whether you’re running a growing surface fabrication shop, managing a design team or mentoring apprentices, these three titles offer insights for leading with clarity, purpose and intention.

For fabricators, that lesson hits close to home. The shops that thrive year after year are those that perfect the fundamentals — quality craftsmanship, process improvement and a culture of reliability. Collins’ concept of the “flywheel effect” — steady, focused effort that builds unstoppable momentum — fits perfectly in a shop environment where small improvements add up to big gains.

TAKEAWAY: The most successful fabricators aren’t chasing every new idea — they’re perfecting what makes them great.

#1: Built to Last — Jim Collins (with Jerry I. Porras)

(1994 / HarperBusiness)

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice.” — Jim Collins

Jim Collins’ classic isn’t just for Fortune 500 executives — it’s for anyone who wants to build something that lasts. In Built to Last, Collins studies visionary companies that achieved long-term success and found their secret wasn’t luck or trend-chasing, but disciplined consistency.

#2: Measure What Matters — John Doerr

(2018 / Portfolio / Penguin Random House)

“Ideas are easy. Execution is everything.” — John Doerr

If you’ve ever struggled to keep your team aligned on goals, John Doerr’s Measure What Matters offers a clear and practical framework. The book introduces the OKR (Objectives and Key Results) system — a method used by Google, Intel and other top-performing organizations — to turn vision into measurable outcomes.

For surface fabrication businesses, OKRs can bridge the gap between what you want to achieve and how to get there. Imagine setting a clear objective such as “Improve on-time delivery,” and pairing it with measurable results like “Cut lead times by 15%.” Suddenly, everyone — from CAD designer to installer — knows what success looks like and how to measure it.

Even small shops can benefit. Post one quarterly objective on a whiteboard in the breakroom and track progress together. Visibility creates accountability — and accountability builds momentum.

TAKEAWAY: Clear goals motivate teams — and make success measurable.

EDITOR’S PICK

If you read just one… Start with Measure What Matters. Doerr’s OKR system is easy to adopt and delivers quick wins for teams of any size. Once you see how aligning goals changes results, you’ll be hooked.

ABOUT THE AUTHORS

Jim Collins is a researcher, author and teacher known for Good to Great and Built to Last. His work focuses on what makes organizations sustainable over decades.

John Doerr is a venture capitalist at Kleiner Perkins who introduced the OKR framework to Google and beyond.

#3: Start With Why — Simon Sinek (2009 / Portfolio / Penguin Random House)

“People don’t buy what you do — they buy why you do it.” — Simon Sinek

Simon Sinek’s Start With Why invites leaders to communicate purpose, not just product. In the surface industry, your “why” might be craftsmanship, design excellence, or the satisfaction of transforming spaces. When you share that purpose — with customers, partners and employees — you create a deeper connection that transcends price or product.

A well-articulated “why” becomes a rallying point for your entire organization. It helps employees see their role in the bigger picture and empowers them to take pride in their work. It’s also what turns customers into advocates, remembering not just what you built for them, but why you do it so well.

TAKEAWAY: Purpose builds connection — with customers, employees and your craft.

Simon Sinek is a leadership expert and motivational speaker whose TED Talk “How Great Leaders Inspire Action” has inspired millions worldwide.

MORE TO EXPLORE

The E-Myth Revisited Michael Gerber (1995 / Harper Business)

A must-read for anyone growing from “craftsman” to entrepreneur.

Dare to Lead Brené Brown (2018 / Random House)

On courage, trust and vulnerability in leadership.

Atomic Habits James Clear (2018 / Avery/Penguin Random House)

Practical tips for turning small changes into lasting improvement.

CEO PERSPECTIVES: 2026 AND BEYOND

Doing What ISFA Was Designed to Do — Be the Voice of the Fabricator

By Laurie Weber, ISFA Chief Executive Officer

If you own or run a fabrication shop, you don’t need more noise—you need representation that works. That’s exactly where ISFA is headed in 2026. This next chapter isn’t about reinvention for the sake of change. It’s about returning to our purpose and strengthening it. ISFA is stepping fully into the role we were designed for from the beginning: being the unified, credible voice of the countertop and surface fabrication industry.

Why This Matters Now

Our industry is facing increasing pressure—from silica regulations and workforce shortages to inconsistent enforcement and fragmented standards. Too often, shop owners are impacted by decisions made without their input. That has to change.

In 2026, ISFA is shifting from being viewed primarily as a service provider to acting as industry infrastructure— bringing fabricators together to shape standards, protect the trade, and speak with one strong voice.

2026 GOALS

Introducing the American Countertop Manufacturers Council (ACMC)

A key step in that shift is the creation of the American Countertop Manufacturers Council (ACMC). ACMC is being established as the advocacy and lobbying body representing countertop and surface fabrication companies, working in alignment with ISFA. Its purpose is simple but critical: to make sure fabricators—not outsiders—are represented in legislative, regulatory, and policy discussions that affect our businesses and our people.

Through ACMC, ISFA will:

• Organize shop-level input on regulatory and safety issues

• Track and respond to OSHA and legislative activity

• Coordinate fact-based advocacy and public affairs efforts

• Provide a unified industry voice to lawmakers and regulators

This gives fabricators a real seat at the table—before decisions are made, not after.

What Shop Owners Can Expect

Alongside advocacy, ISFA is investing in fundamentals that directly support fabrication businesses:

• Clear safety and compliance pathways

• Practical training, apprenticeships, and certifications

• Consensus-based standards aligned with ANSI and ISO

• Regional engagement and peer-to-peer leadership

All of it is designed to help shops operate safer, run smarter, and earn the recognition this trade deserves.

Moving Forward — Together

ISFA exists because of its members and the purpose they created it for. Every program, standard, and advocacy effort is grounded in one belief: the people doing the work should help define the future of the industry. 2026 is when we fully step into that responsibility—protecting the trade, elevating professionalism, and making sure fabricators are heard.

That’s what ISFA was designed to do. And that’s exactly what we’re doing.

ALIGN YOUR BRAND WITH ISFA

We’re dedicated to the decorative surface industry.

As a trade organization, our community extends well past our membership base to reach more than 8,500 industry professionals.

When you advertise in ISFA’s Countertops and Architectural Surfaces quarterly magazine, you’ll be connecting with an expansive audience that comprises fabricators, millworkers, kitchen and bath specialists, architects, designers and other specifiers. Our media has a broad reach that will put your brand in front of your customers. With multiple ad sizes to choose from, it’s easy to find the right space to fit any budget.

Digital opportunities are also available.

For more information, download the media kit at www.officialmediaguide.com/isfa or contact your media representative, Carlos Santana, at csantana@naylor.com or 352-333-3348.

Thank You

to our Quarter Four 2025 Partners

ISFA extends its gratitude to our valued partners. Their dedication to the surfacing industry empowers ISFA to create meaningful opportunities for fabricator members — providing essential training, education, business development, networking and more.

Together, we’re shaping a stronger, more innovative industry.

A SINCERE

TO OUR ADVERTISERS

YOUR GENEROUS SUPPORT MAKES THIS PUBLICATION POSSIBLE.

ISFA ASSOCIATE PARTNER MEMBERS

*New members are marked with an asterisk

3Chem Surfaces Private Limited

India

919820549909 www.3chem.in

ACS International

Tucson, AZ 520-889-1933 www.acstone.com

ActionFlow

St. Louis, MO 63126

704-877-7884 www.actionflow.net

Adria USA Inc.

Knoxville, TN

865-307-8572 www.abrasiviadria.com

Aetna Building Solutions

Maywood, IL

708-343-1515 www.aetnaplywood.com

Al-Badaha Company for Modern Industries

Saudi Arabia

966920002964 www.albadaha.com

Architectural Surfaces

Austin, TX 512-264-7444 https://arcsurfaces.com

BACA Systems

Orion Township, MI

248-791-3060 www.bacasystems.com

BB Industries

Knoxville, TN 800-575-4401 www.bbindustriesllc.com

Biesse America

Charlotte, NC 704-357-3131 www.biesse.com

Big Dog Adhesives, llc. Elkhart, IN

574-350-2237 www.bigdogadhesives.com

BP Metrics

Mokena, IL

815-638-7427 www.bpmetrics.net

Breton S.p.A.

Italy 39 0423 7691 www.breton.it

Bronwick Recruiting

Austin, TX 512-981-5294 www.bronwick.com

Caesarstone US

Charlotte, NC 818-378-2667 www.caesarstoneus.com

Cambria USA

Le Sueur, MN 507-665-5003 www.cambriausa.com

CaraGreen Raleigh, NC 919-929-3009 www.caragreen.com

Chemcore Industries Austin, TX 866-243-6267 www.chemcor.com

Chemical Concepts

Huntingdon Valley, PA 800-220-1966 www.chemical-concepts.com

Compac USA

Miami, FL 305-406-3600 www.us.compac.es

Cosentino USA

Coral Gables, FL 786-812-0509 www.cosentino.com

Countertop Marketing Co.

Southport, CT 203-993-6676 www.countertopmarketingco.com

Crane-Tech, Inc

Homer Glen, IL 630-427-0088 www.crane-techinc.com

Dal-Tile Corporation

Dallas, TX 214-309-3162 www.daltile.com

DeFusco Industrial Supply Mesa, AZ 480-966-5765 www.defusco.com

Dixie Plywood & Lumber

Savannah, GA 912-447-7000 dix-invoices@dixieply.com

Doyle Farris

Magnolia, TX 859-533-3079 www.doylefarris.com

DuPont

Wilmington, DE 314-941-5179 www.corian.com

Durasein USA

Rosedale, MD 877-771-7712 www.durasein.com

Durcon

Taylor, TX 512-595-8000 www.durcon.com

Dwyer Marble & Stone Supply

Farmington Hills, MI 248-476-4944 www.dwyermarble.com

Emnas Technologies

Barrie, ON, Canada 647-302-3630 www.emnastech.com

E&T Plastics

Long Island City, NY 820-221-9555 e-tplastics.com

Evans Midwest

Holland, MI

616-546-8225 www.evansmidwest.com

Fifth Gear Technology

Elmhurst, IL 630-606-8055 www.speedlabel.net

FreePower

Phoenix, AZ 914-227-3435 www.freepower.io

Full Circle Water

St. Joseph, MN 320-266-9799 www.fullcirclewater.com

Gemstone

Elkhart, IN 574-294-8899 www.gemstonesinks.com

Granite Gold

Poway, CA 858-499-8934 www.granitegold.com

GranQuartz

Norcross, GA 800-458-6222 www.granquartz.com

Groves Inc

Woodstock, IL 815-337-9780 www.groves.com

Hallmark Building Supplies

Waukesha, WI 800-642-2246 www.hllmark.com

Hanover® Architectural Products

Hanover, PA 800-426-4242 www.hanoverpavers.com

Hartson-Kennedy Cabinet Top Co., Inc.

Marion, IN 800-388-8144 ambcar@hartson-kennedy.com

Hyundai L&C USA

Atlanta, GA 888-426-9421 www.hyundailncusa.com

InnoChem

Avondale, PA 800-316-3857 www.akemi.com

Integra Adhesives

Compton, CA 919-598-2400 www.integra-adhesives.com

Jaeckle Distributors

Madison, WI 608-838-5400 www.jaeckledistributors.com

Karonia Surfaces

United Kingdom 447814415724 www.karonia.com

Karran USA

Vincennes, IN 410-975-0128 www.karran.com

Kohler Co.

Kohler, WI 920-457-4441 www.kohler.com

Krion Porcelanosa Group

Spain 34 964 50 64 64 www.porcelanosa-usa.com

Laser Products Industries

Romeoville, IL 630-755-5402 www.laserproductsus.com

LOTTE Chemical

La Palma, CA 714-443-0901 www.lottechem.com

LX Hausys America

Atlanta, GA 678-535-4113 www.lxhausysusa.com

MAGPPIE

Gainesville, FL 352-213-6412 www.magppie.com

Marqet Group LLC

Houston, TX 713-364-5342 marqetgroup.com

Milia Marketing Cleveland, OH 216-990-5250 www.miliamarketing.com

Moksh Tech India 301-252-2673 www.mokshcad.com

Moraware

Reno, NV 866-312-9273 www.moraware.com

MSI Surfaces

Orange, CA 714-685-7500 www.msisurfaces.com

Neolith*

Spain 34 964 652 233 www.neolith.com

Park Industries

St. Cloud, MN 320-251-5077 www.parkindustries.com

Parson Adhesives

Rochester Hills, MI 248-299-5585 www.chromalok.com

Princeton Chemical Company

Rosedale, MD 877-778-6878 www.princetonchemical.com

Prodim Systems

Ft. Pierce, FL 772-465-4000 www.prodim-systems.com

ISFA ASSOCIATE PARTNER MEMBERS

*New members are marked with an asterisk

Schechner Lifson Corp.

Summit, NJ

908-598-7813 www.slcinsure.com

Schultz Forming Products

Carlsbad, CA

800-822-2875 www.schultzform.com

Sinkits Sink Clips

Denver, Co 417-374-7373 www.sinkits.com

SolidSurface.com

Tucson, AZ 520-247-3304 www.solidsurface.com

Stone Grid

Altamonte Springs, FL 877-909-0569 www.stonegridusa.com

Synchronous Solutions

Cleveland, OH 216-533-1387 www.synchronoussolutions.com

Trinseo Florence, KY

859-283-1501 www.aristechsurfaces.com

Ukinox USA Kitchen Systems Inc Fort Lauderdale, FL 954-812-2929 www.topzero.com

UMI

Norwood, MA 781-666-6690 www.umistone.com

US Surfaces

Austin, TX 512-454-2229 www.ussurfaces.com

Vicostone USA

Dallas, TX 972-243-2325 www.us.vicostone.com

VING

Youngstown, OH

330-574-8022 www.vingapp.com

Water Treatment Solutions

Hampton, NH

603-758-1900 www.watertreatmentonline.com

Willis Burlington, ON, Canada 289-775-5814 www.4willis.com

Wilsonart Temple, TX 800-433-3222 www.wilsonart.com

ZOLLER

Ann Arbor, MI 734-332-4851 www.zoller-usa.com

GEMST NE Solid Surface Sinks & Shower Pans

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