ISCA Annual Report 2017

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MOVING PEOPLE International Sport and Culture Association (ISCA) is a global platform open to organisations working within the field of sport for all, recreational sports and physical activity. Created in 1995, ISCA cooperates with its 240 member organisations, international NGOs, and public and private sector stakeholders. It has 40 million individual members from 88 countries which represent a diverse group of people active within youth, sport and cultural activities.


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Title: ISCA 2017 Subtitle: Annual Report Key Subjects: Sport and culture, international cooperation, advocacy, innovation in the sport sector, annual report, project summaries, accounts, human right to move Copyright: International Sport and Culture Association – ISCA Layout: Studio Punkt / ISCA Secretariat Language: English Version: 2.1 Date and Place: 18 January 2018 Copenhagen, Denmark Publisher category: Non-Governmental Organisation Disclaimer: This publication [communication] reflects the views only of the author, and the European Commission cannot be held responsible for any of the information contained therein. Cover image from the Integration of Refugees through Sport project (Photo: Maria Lourdes Gonzalez)



Advocating for the Human Right to Move

Advocacy The third crucial element is advocacy. Advocacy is the term that includes the many ways of promoting our sector and convincing relevant stakeholders that our activities and missions are important. For many ISCA members, public political institutions at a municipal or state level are significant targets for this advocacy, but it could also be other stakeholders, such as potential partners or sponsors, that are the key to their growth and prosperity.

All year round, ISCA’s members are delivering accessible and affordable recreational sport and physical activities to millions of citizens across the world. Being able to deliver such a large amount of activities on an ongoing basis relies on three elements: 1. A lot of devoted people – many of them working as volunteers 2. Well-governed organisations with high capacities of leadership 3. Strong advocacy to ensure that individual organisations can keep delivering in the future Human resources – volunteers or paid staff – are very important, and we are all aware that having the right people on board is crucial.

Good governance is becoming increasingly important. We see a lot of governance problems among the major international sport organisations that focus on professional sport. Some of these still have a long way to go towards demonstrating good governance. But good governance in the recreational sport and physical activity sector is actually more important than how the international professional sport organisations perform. The simple reason is that the grassroots sport organisations deliver activities to many more people on a daily basis than elite sport. I am of the opinion that our abilities to properly govern and lead the organisations that so many citizens benefit from and depend on is vital to the existence of our sector.

Climb the agendas Knowing that grassroots sport and recreational physical activity are not at the top of the political agenda, there are two primary ways to deal with advocacy: You can promote your case and own agenda or you can ‘jump onto’ higher ranking agendas. Many organisations do a very good job in promoting their activities. However, in some cases it is needed to utilise other sectors or ‘hot’ political topics to gain more momentum. For example, our ‘Moving People’ sector strongly contributes to public health, education, the environment and employment. Advocacy is about making these connections clear to decision makers. Advocating for the Human Right to Move is about showing that delivering accessible and affordable recreational sport and physical activities to millions of citizens is part of the solution to inactivity. So why not invest more in this solution! Mogens Kirkeby ISCA PRESIDENT


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Civil society actions are key to WHO Global Action Plan to Promote Physical Activity In 2017, the World Health Organisation (WHO) released a draft Global Action Plan to Promote Physical Activity, and the plan is expected to be adopted at the World Health Assembly in May 2018. We encourage ISCA members to use this opportunity to promote the importance of grassroots sport and physical activity for health and for wider social outcomes.

In September, ISCA gathered comments on the different elements of the draft from our member organisations and presented a response to the WHO. We underlined the key role civil society organisations and grassroots sport can play in enabling the human right to move, and the availability of ISCA and our member organisations to deliver on the promises of the action plan. Civil society offers a cost-effective, localised and permanent structure to deliver citizens-oriented physical activity without political or commercial interest. So it must be harnessed and supported. Knowing governments have limited reach and capacity in implementing community events, this calls for


clever collaboration between relevant stakeholders with interest and capacity to run activities. ISCA has been delivering and developing its international physical activity campaign NowWeMOVE since 2012 with substantial results. For instance, its flagship event MOVE Week delivered 7125 events engaging 1.8 million individual citizens in the European edition in 2015, 7674 events in Latin America in 2016, and this figure doubled to over 15,000 events in 13 Latin American countries in 2017. Other initiatives of the NowWeMOVE campaign are increasing in popularity, and these include No Elevators Day, European School Sport Day (with

our partner Hungarian School Sport Federation), FlashMOVE, European Fitness Day and NowWeBike. ISCA is happy to take on its role as promoter of good practice, advocacy, collaboration and action, including with NowWeMOVE, as a part of the activation of the WHO Global Action Plan.

Website: Read the full ISCA response to the draft Global Action Plan:

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GRASSROOTS SPORT DIPLOMACY Starting in 2018, ISCA’s new Grassroots Sport Diplomacy project will develop an entirely new concept in a new space within the sport sector – exploring how civil society organisations work across borders and take sport diplomacy from being a handshake between elite actors to diplomatic actions at the grassroots level. This is an ISCA first and a sector first. “We are working on the only project dedicated to grassroots sport diplomacy,” ISCA Secretary General Jacob Schouenborg says. “If sport diplomacy is going to grow as a concept, we have to invent our own term. Grassroots Sport Diplomacy relies on values that are connected to EU level sport: open and generous exchange, and facilitating learning for others. If ISCA is about civil society working across borders, then Grassroots Sport Diplomacy should fit right into the bigger picture.” Key outputs of the project will include seven pilot actions, recommendations for the EU, governments and civil society on how to use grassroots sport diplomacy, and a clearing house for information collection, dissemination, exchange and initiatives in the field of grassroots sport diplomacy. In December, Schouenborg was invited to introduce the project as one of three good practices in the European Commission’s Seminar on Sport Diplomacy. Project partners The project partners comprise expert institutions, EU member state govern­ ments, sport-oriented organisations, and a partner from Latin America. Where each of the mentioned categories of institutions have a corresponding group of potential Sounding Board Members, who are key stakeholders that will be intensively involved in validating processes and outputs throughout the project.

Project period: January 2018-December 2019 Co-funded: European Commission (Erasmus+ Sport Collaborative Partnerships) Grant amount: €400,000

Sounding Board Member Examples Finnish Ministry of Education and Culture Slovak Ministry of Education, Science, Research and Sport Danish Ministry of Culture GiZ, German International Development Organisation


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Sounding Board Member Examples President's Council on Fitness, Sports & Nutrition, USA Peruvian Ministry of Sport Hong Kong Gymnastics Association, China, Coldeportes, Colombia Magic Bus, India Australian Sports Commission


· XPE Eu r R · Emp opea T IN T hin loy n O ST · Th k me bs I an e Fr tank nt ( erva TUT d S en S EO to tra ch por SE) ry o ION teg Ins t a fS S po ic titu nd rt Stu te Cit an die for ize d n s ( Int sh IRI ern ip S) at ion al


· ON SE -E Br SC, UR az so O il cia PE ls A erv N ice BO of D co IE mm S erc e,

Transparency International, Germany EUNIC, European Union National Institutes for Culture British Council, United Kingdom Valérie Fourneyron, former Sport Minister in France, co-rapporteur of the EU High Level Group on Sports Diplomacy

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E tte NT ommi ark iacions E I C R ic enm oc

ly Ita ity D 'Ass n utti, ivers f i o d a T n OR nal ation nina ), Sp t per ol, U n SP Nationfeder arcelo (Ubaea Sporal Schoeratio · Co o B ves ian ion Fed i l i t Un ort Ita Na ort · Esp one ian e Sp r i r Un ga su · Hun Lei · and p T-O Olym

Sounding Board Member Examples

Sounding Board Member Examples Laureus Sport for Good Foundation, UK DGI, Denmark NOC*NSF, The Netherlands


ISCA Latin America In December 2016, the five-year Move Brasil campaign and ISCA’s Youth on the MOVE project shared their closing events in São Paulo. But this was not simply a closing of a chapter. It was the next big step forward in our collaborative efforts to grow the physical activity movement in Latin America and strengthen the network of ISCA partners, members and MOVE Agents there.

OTHER HIGHLIGHTS FROM LATIN AMERICA Sesc Summer Coordinator: Sesc São Paulo Date: 6 January-28 February 2017 Participants: 2 million

Ollerup International Academy (INTAC) Partnership: ISCA Latin America and Danish Sport Folk High Schools Participants: 13 students from Brazil, Argentina and Colombia came for four months to Ollerup and Viborg from September 2017. This collaboration consistently provides these opportunities through the IYLE non-formal education programme for young sports leaders, established by ISCA and run by INTAC since 2004.

Challenge Day Partnership: TAFISA initiative coordinated on the American Continent by Sesc São Paulo (Serviço Social do Comércio) with institutional support from ISCA Date: 31 May 2017 Cities: 3469 Countries: 19 Participants: 43+ million

The Move Brasil International Seminar in December 2016 celebrated the beginning of the Move Brasil legacy, which sees Move Week in Brazil and Latin America (Semana Move and Semana Muévela) continuing as hallmark annual events. Thirty new Latin American MOVE Agents and representatives from 13 countries and three continents attended the seminar, and the Latin American participants promised to keep Semana Muévela growing. And it did. The rapid expansion and success of Semana Muévela in 2017 is featured on page 13 of this report.


In connection with the seminar, ISCA and the Colombian partners from Youth On The MOVE agreed on a plan to strengthen the institutional relationships from the actions already carried out together and embark on more concrete actions with governmental and non-governmental sports organisations in Colombia. These include knowledge transfer training courses, facilitated by ISCA member UBAE and Eurofitness Edu, an example of which was a training course on Biomechanical Analysis and Kinanthropometry of Physical Activity, delivered by UBAE and the National Learning Service (SENA) in Medellín in August.

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ISCA Asia Prof. Siu Yin Cheung, the ISCA Asia Chair, organised the Let’s Move programme in Hong Kong. This programme aims to encourage young adults to be MOVE leaders and provide services for the promotion of physical activity to different target groups in their communities. In the Let’s Move programme, over 50 young adults conducted education seminars in healthy eating, exercise and health at primary schools, secondary schools, youth centres and social agencies. The MOVE leaders also organised physical fitness tests and physical activity training sessions in activities such as jogging, volleyball, netball, floor hockey, aerobic gymnastics, and archery for over 1000 participants.

2017 HIGHLIGHT Gymnastics for All Festival Partner: Gymnastics Association of Hong Kong Date: 28 May 2017 Participants: Over 5000 of different age groups from Japan, Mainland China and Hong Kong, who performed gymnastic routines to music.

ISCA North America The United States’ National Physical Activity Plan (NPAP) was updated in 2016 and ISCA North America Chair Jayne Greenberg now serves as the Education Sector Chair for the NPAP to develop strategies and tactics to meet the recommendations. Dr. Greenberg says, “We continue to work with ISCA to continue efforts to transfer several programmes to the USA, as well as including young professionals in ISCA programmes.” National and cross-continental knowledge sharing and partnership is ongoing with Sport England as well as the President’s Council on Fitness, Sports and Nutrition and the US Department of Health and Human Services.

DID YOU KNOW? Even though it was promoted as a European event, ISCA’s No Elevators Day was celebrated by an archbishop in Colombia and featured in a South African magazine!

2017 HIGHLIGHT Netball takes flight in the US ISCA North America is working with Netball America to promote the sport on the continent. Jayne Greenberg on the partnership: “Not only has the organisation provided support to schools, universities, and community based organisations, but we assisted in the hosting of the FISU World University Games in Miami, Florida.”



New event in 2018:

BIKE FOR EUROPE Leeuwarden Project period: November 2017–October 2018 Co-funded: European Commission (Erasmus+ Sport Not-for-Profit Events) Grant amount: €300,000 Total budget: €377,658

Nijmegen Prague






Vienna ISCA is getting ready to launch the Bike for Europe cross-border cycling tour in 2018, featuring a flagship event in the capital of the Presidency of the Council of the EU in Austria on 23 September where the cyclists will arrive to complete the tour. Two teams of four cyclists will cycle together across Europe, starting separately from two points (North to West, South to East) and meeting in the middle. One team will start in the north of the Netherlands, in Leeuwarden, and the other in the south in Greece, in Thessaloniki.


The tour will pass through both the European Green Capital (Nijmeden) and European Capital of Culture (Leeuwarden), extending along EuroVelo routes and part of the Cycling Cities network in 11 countries in the lead-up to the European Week of Sport and contributing to the Week itself. The tour will symbolise peaceful mobility and promote social inclusion of refugees through sport by including refugees and centres in stages of the journey. The Bike for Europe tour is co-funded by the European Commission as a Not-for-Profit European Week of Sport Event.





Small steps make big differences “Burn calories, not electricity!” was one of the many tweets that helped make the #NoElevatorsDay hashtag become a trending topic on 26 April*. The internet was buzzing and so were the hallways and corridors as people climbed the stairs all over Europe to celebrate No Elevators Day 2017. Alongside the local MOVE Agents who sealed off elevators in 20 different European countries, two larger scale activation events took place in Brussels and in Belgium, challenging MEPs and interns at the European Parliament as well as the Danish Health Authority employees to take the stairs. Several other large organisations across Europe, such as the Regional Environmental Center for Central and Eastern Europe, the European Food Information Council, KPMG, Perceptica Analytics, the KUBO Group, Step Jockey and BNP Paribas, also got involved and tweeted on the day. There are no limits to stair climbing and the next step in 2018 will naturally be a big one – by expanding this NowWeMOVE to other continents. Stay tuned… *Trending topic measured by Geo # Trend in Denmark

Emma McClarkin, MEP, ECR: play video

“No Elevators Day is a great idea. It’s about just taking that moment to not take the shortcut, but to actually raise your heartbeat, take those stairs, reach for the top and get that extra exercise in. Get those extra paces into your day.”

Sean Kelly, MEP, EPP: “We have to reach the people who are not interested in running or walking at an unmerciful hour. I think what we’re doing here today is excellent because you’re actually saying that this can be part of your normal, everyday life. Instead of taking the elevator, take the stairs.”

250,000 – estimated number of people who took the stairs in Bulgaria on No Elevators Day 100,825 – people were reached via social media channels through the official Thunderclap campaign 500 – stairs climbed by a Serbian participant to propose to his true love 9 – MEPs who supported on the day 1 – new continent and archbishop (in Palmira, Colombia) Various translations of No Elevators Day: “Liftivaba päev” (in Estonian), “Merdiven kullaniyoruz” (in Turkish), “Да на стълбите, не на асансьорите” (in Bulgarian), “Dienai bez lifta!” (in Latvian).


MOVE WeeĐş MOVING PEOPLE from A to Z The last six years have proven that more and more citizens in Europe have found their own move during MOVE Week. From archery to Zumba, MOVE Week events can showcase anything sport and physical activity has to offer. The objective of MOVE Week is to promote the benefits of being active and participating regularly in sport and physical activity. A wide range of promoters of physical activity (who we call MOVE Agents) coordinate events, including existing and new ones, for MOVE Week. In 2017, MOVE Week in Europe took place from 29 May-4 June.

as in Active Schools in the UK. stands for Bulgaria where more than 120 MOVE Week events were registered. The local kindergarten in Clydesdale hosted their MOVE Week event. in Denmark, EGU students participated both in an active morning session (organised by DGI and ISCA) and threw discs in the King's Garden morning frisbee session. stands for #FindYourMOVE (and not fire!) mark Hreyfivika campaign in Iceland. A tiny country with one of the highest number of MOVE Week events registered in Europe. When you are living in Iceland, it is almost impossible to miss a MOVE Week event. times 250,000 equals 250,000 jumps.

kindergartens have proven to be one of the best partners all over Europe: many local events are designed for children in order to teach them how to become active from early on.

Southern and South-Eastern European countries rank low in Eurobarometer statistics, but have some of the highest rates of participation in MOVE Week.

stands for Lanark MOVE Week.

#ThisGirlCan celebrates the active women who are doing their thing no matter how they do it, how they look or even how sweaty they get.

stands for MOVE Week, of course! Find the closest one to you and #GetActive!

or Nordic Walking is probably the second easiest way to get active. You need walking sticks and preferably a good location, but everything else is up to you.

or UISP Trento is the main MW coordinator in Italy where over 180 events took place this MOVE Week.

- o - o - obstacle course!

in Portugal, boys just wanna have fun (it's a sPorts club!) "Quiero moverme!" Andreu RD reporting from Spain: "Schools will go out and cycle for respect on the roads and streets. Hope we create a nice chain in Spain and help solve the problem of accidents."

repeat and retell. MOVE again and share your moving story. Motivate others and find your recreational activity.

stands for #veselÄąbasnedela2017 - MOVE Week in Latvia. marks the spot for 2018. Want to register an event? You can at: "Your only limit is you!" #GetActive, #BeActive, #StayActive. needless to say: Z stands for Zumba! Read the full story at:


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BRAZIL / ARGENTINA / CHILE / COLOMBIA / COSTA RICA (NEW) / CUBA / DOMINICAN REPUBLIC / EL SALVADOR (NEW) / HONDURAS (NEW) / NICARAGUA / PERU / URUGUAY / VENEZUELA *Mexico unfortunately had to cancel all of their events due to the earthquake in September

MOVE Week Latin America Over 15,000 events in 13 countries MOVE Week in Latin America (Semana MOVE Brasil in Brazil and Semana Muévela in other countries) from 23-30 September was celebrated in three new countries this year and quadrupled the number of activities offered across the continent. Over three million participants took part in at least 15,000 events. The rapid growth of the NowWeMOVE campaign in Latin America is a testament to the work of ISCA member Sesc and 46 of their partner organisations in Brazil in building a following for MOVE Week and Move Brasil since 2012, as well as the 28 partners who have brought the week to life in 12 other countries. Latin Americans could choose from activities in 789 cities, from an evening of cycling on 23 September (with 1,300 participants) to basketball, surfing, tennis, skipping, running, dance, yoga, traditional games and new physical activities throughout the week. The Latin American MOVE Agents (“Movers”) also organised training workshops for teacher in public schools, as well as community “busy bees” to help decorate and maintain local sport facilities.

Semana Muévela in Peru (Photo: Instituto Peruano Del Deporte)

“Small attitudes with great intentions are capable of changing the reality of those around us. Participating in (ISCA’s) Youth on the MOVE (project) and developing actions for MOVE Week gave me a strong affirmation to turn this action into a permanent project on physical activity for women.” Paula Asbahr, Instituto Barrichello Kanaan, Brazil “Participating in the MOVE Week 2017 was a unique experience. There was a chance to do physical activities, share with teachers from other branches and see personal and sports-related growth among all the participants.” Karen Lorena González, SENA (Santander Branch), Colombia “The Sports and Recreation Ministry of the Dominican Republic is very grateful for the opportunity to participate in MOVE Week 2017. This activity was very motivating for all participants in our ‘Health and Sports’ programme.” Damaris Viñas, Sports and Recreation Ministry of the Dominican Republic


The Most Active Day in Europe

FlashMOVE and European Fitness Day THE MOST ACTIVE DAY HIGHLIGHTS IN 2017 Bulgaria – Find your MOVE at Kraftmagnet Czech Republic – Tabata Lesson Denmark – UN City and WHO Europe activation Germany – Office Challenge Week Greece – Open Doors at My Fitness Portugal – Madeira on the Move Zumba Slovakia – The Gym Workout; VIP Fitness Yoga and Pilates Slovenia – Open Fitness Day Spain – Master Spinning Class


In 2017, FlashMOVE, the European Fitness Day and National Fitness Day in the UK combined to create the most active day in Europe on 27 September. Events for the FlashMOVE and European Fitness Day were officially registered in 16 countries. Participants who organised FlashMOVE flash mobs in their cities were able to choose from all previous choreographies and music from the first edition in 2014 to the MOVE Malta and Sports Union of Slovenia collaboration developed under ISCA’s Erasmus+ project in 2016. With over one million participants and 20,000 events European Fitness Day partner ukactive took its successful National Fitness Day to new heights in 2017, and more gyms and fitness clubs across Europe opened their doors with a variety of activities. Germany got office workers moving and the Lithuanian Sport University amassed 700 school and university students for its FlashMOVE this year. ISCA took the most active day to UN City in Copenhagen, with international students from the Ollerup Academy of Physical Education performing the FlashMOVE in the UN lobby and getting employees from the UN and WHO Europe moving at 10 physical activity hubs during their lunch hour. The FlashMOVE and Fitness Day concepts are open for MOVE Agents to use for local activation in 2018. Download our resources here:

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EUROPEAN SCHOOL SPORT DAY The European School Sport DayÂŽ expanded even more this year with 2 million students and 7000 schools in 26 countries participating on 29 September. Tibor Navracsics, the EU Commissioner for Education, Culture, Youth and Sport, officially opened the event in Hungary. ISCA will continue to co-organise European School Sport Day with the event coordinator Hungarian School Sport Federation in 2018. Since 2015, the event has expanded to 26 countries including Albania, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Moldova, Montenegro, the Netherlands, Poland, Portugal, Romania, Serbia, Scotland, Spain and Turkey.


MOVE Congress 2017 The 8th MOVE Congress was held in Birmingham, UK, from 4-6 October 2017 and gathered stakeholders in grassroots sport and physical activity from six continents under the theme “the Human Right to MOVE.” The conference put the spotlight on local and international initiatives that are removing the barriers that typically stop people from being active in the communities: from social, to socio-economic, to urban planning, distance and cost. Five UK partners helped host the MOVE Congress 2017: Birmingham City Council, Sport England, StreetGames, Youth Sport Trust and the Wild Network. With an opening session that transformed Birmingham Council House’s Banqueting Hall into a 5Rhythms “ISCA Disco”, presentations that got delegates thinking and sharing their views, and a Bhangra and barn dance workshop at the networking dinner – the Congress upheld its tradition as one of the most active conferences in the world. Marc Lloyd: “Amazing few days. Really enjoyed meeting everyone from around the world united by the same cause #humanrighttomove #MOVECongress2017”

“I don’t think the city [of Birmingham] has seen an opening of a Congress like this before,” Birmingham City Councillor Ian Ward said in his opening speech after the conga lines and free flowing dances had murmured to an end. Together, the organisations who took part in this year’s MOVE Congress are enablers of the human right to MOVE

Hannah Crane: “Thanks for a fantastic couple of days for @StreetGames to share our learning and passion! #MOVECongress2017” Jess Callaghan: “Heading back to the #toon after a great few days at the #MOVECongress2017 with @ISCA_tweet”


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MOVEment Spaces: Reframing Urban Spaces for Physical Activity

ReMOVING Barriers - Getting it Right: Engaging Hard-to-Reach Groups in Physical Activity


Healthy Stadia: “Great to be at #MOVECongress17 in Birmingham with @EuCyclistsFed kicking off session on active spaces - cycling spaces as economic driver” Craig Blain: “Day 1 #MOVECongress2017 Moved: The passion. Inspired: The Common Purpose. Important: To Act.”

Me Time, Wellbeing Time, WILD Time! Bringing Physical Activity Back to Nature

Active School Communities: Creating an Active Culture for Every Child

Bike Safe: “Back from Birmingham! Thank you @NowWeMove, @ISCA_tweet for having us. #MoveCongress2017 #MoveEquity”

ISCA Executive Committee at General Assembly


Integration of Refugees through Sport Starting in 2016, ISCA has been running two projects with the same goal: to better integrate refugees through sport and physical activity. The first focuses on sport and education providers in the Nordic countries and is supported by Nordplus Adult, and the second extends to Germany, Italy and the UK and is supported by Erasmus+ Collaborative Partnerships. Each project has a hands-on approach, including study tours and interaction with the refugees themselves and the people working on programmes for them. SISU in Boras, Sweden, hosted one workshop gathering trainers from sports clubs and municipality representatives from the region to meet and exchange their experiences with working with refugees in their local environment.

Nordplus Adult project Project period: June 2016–May 2018 Grant amount: €54,840 Partners: ISCA (project lead), Akershus Idrettskrets (Norway) UMFÍ (Iceland), Academy of Physical Education Ollerup (Denmark), SISU Västergötland (Sweden)

EU Erasmus+ KA2 project Project period: September 2016–August 2018 Grant amount: €207,741 Partners: ISCA (project lead), Academy of Physical Education Ollerup (Denmark), SISU Västergötland (Sweden), StreetGames (UK), University of Kent (UK), German Gymnastics Federation (DTB, Germany) and UISP (Italy)

The second workshop was organised by partner the Ollerup Academy of Physical Education in Denmark, where the partners had a unique and touching opportunity to meet 20 refugees from Afghanistan and talk about their experiences and needs. The projects are developing best practice collections and guides to this sensitive field of work. Other key outputs of the projects include a series of videos and online learning materials, featuring a tutorial drawing on the partners’ expertise in working with this target group and perspectives and advice from the refugees the partners interviewed in Ollerup. The resources will be available in 2018.

“Physical activity helps me live today and not think about tomorrow and what’s going to happen. There was pain and stress when I arrived here. Now I’m doing a praktik (practicum) at Føtex (supermarket) and doing yoga. It’s good because it makes you feel good. It doesn’t change the situation, you can’t change it, but you can change your feeling about the situation.” Refugee from Afghanistan living on Ærø in Denmark


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“My most culturally enriching experience as a PE teacher” Sport alone is not the magic wand we may hope it could be when it comes to the integration of refugees. But a combination of a well thoughtout programme developing physical, social and language skills delivered by a dedicated individual (or individuals) can provide a positive framework that starts the integration process more effectively. For two years, Morten Andersson led an “asylum school” in Ollerup on the Danish island of Funen, and shared with the Integration of Refugees through Sport partners a wealth of cultural and pedagogical insights he gained working with some of the most vulnerable people living in Denmark. Now, Andersson and the project partners are developing a series of tutorial videos, including one featuring perspectives and advice from the refugees themselves. The resources will be available in 2018. “This has been my most culturally enriching experience in many years of teaching PE,” Morten says. “We focused on the very basics of feeling human and like citizens. Physical activity is an ease, a break from mental stress. Although it is not therapy in itself, it has a therapeutic and stabilising effect. It can help in getting the alarm and alertness out of the system.” Read the full stories on the ISCA website:


The second year of the ActiveVoice project progressed further towards giving grassroots sport organisations a more active voice in physical activity policy. The project’s five national partners (BG Be Active, Greenways , UFOLEP, UISP and V4Sport) held ActiveVoice meetings at their local and national level, and these included training for staff and alliance building. All partners continued developing the ActiveVoice advocacy tools and one of them will be an online training resource. The project’s EU partners (ECF, EPODE, EUPEA, Healthy Stadia and IASLIM) will contribute to the training content with their expertise and experiences on specific topics. The training resource and materials will be online in 2018, after being tested by the national partners. Key events included a Social Impact Measurement workshop delivered by InFocus in connection to the MOVE Congress 2017, and ISCA was also invited to lead a workshop at the HEPA Focal Points meeting in Zagreb on 13-14 November, connected to the HEPA Europe Conference. This was valuable opportunity for ISCA and the ActiveVoice partners to present and discuss cross-sector advocacy for the implementation of the EU Physical Activity (PA) Guidelines.

PROJECT PARTNERS International partners: ISCA (project lead), EPODE International Network (EIN), European Cyclists’ Federation (ECF), European Healthy Stadia Network, European Physical Education Association (EUPEA) and International Association of Sport and Leisure Infrastructure Management (IASLIM) National partners: International Association of Sport and Leisure Infrastructure (Slovenia), UFOLEP (France), V4Sport (Poland), BG Be Active (Bulgaria), UISP (Italy) and Greenways SCE (Greece).

“I’m confident that we can learn a lot through this project on how to optimise our tools for the cultural revolution we need to promote physical activity in Italy.” Raffaella Chiodo Karpinsky, UISP, Italy

“Raising awareness and persuading are the first steps of the change we want to achieve and the ActiveVoice project has provided us with valuable support in that regard.” Bilyana Mileva, BG Be Active, Bulgaria

Project period: January 2016-December 2018 Co-funded: European Commission (Erasmus+ Sport Collaborative Partnerships) Grant amount: €500,000 Total project budget: €625,000 Website: #ActiveVoice


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MOVEMENT SPACES Today’s cities often feel like hostile environments, where high-rise buildings, cars, concrete and fences stand as obstacles to exercising outdoors and feeling safe when doing so. The MOVEment Spaces project is drawing on a diverse group of partners’ experiences to show how urban spaces can be reframed as active spaces.

Encouraging partnership between cities and grassroots sport organisations is the key to developing sustainable MOVEment Spaces. That is why this two-year project involves five European cities (Barcelona, Birmingham, Paris, Wroclaw and Plovdiv), five NGOs and urban facility experts who are working to build the capacities of their peers to carry out physical activity initiatives in three focus areas: parks, public squares and open water facilities. Together the partners are developing an Open Source Innovation Lab to unite interested stakeholders, provide them resources and best practice inspiration they can use, a platform where they can share success stories and challenges, and a space where they can build a pan-European network of likeminded partners. As part of this development, the partners have participated in a hands-on workshop in Wroclaw, Poland, where they shared good examples of municipalities working with civic organisations and visited the local Healthy Trail initiative. MOVEment Spaces also featured as a main track at the MOVE Congress 2017 and the project will continue in 2018.

Project period: January 2017–December 2018 Co-funded: European Commission (Erasmus+ Sport Collaborative Partnerships) Grant amount: €400,000 Total budget: €506,220 Website:


PROJECT PARTNERS: Coordinator: ISCA Cities: Barcelona (ES), Birmingham (UK), Paris (FR), Plovdiv (BG), Wroclaw (PL) Grassroots sport NGOs: BG Be Active (BG), StreetGames (UK), Eurofitness (ES), UFOLEP (FR), V4Sport (PL) Experts in urban facilities: Danish Foundation for Sport and Culture Facilities (DK), DGI (DK), International Association for Sport and Leisure Infrastructure Management IASLIM (SI)


Active School Communities, BG Be Active, Bulgaria The second year of the Active School Communities project focused on developing a toolkit to foster collaboration between community sport organisations, schools and other stakeholders to deliver more physical activity initiatives in schools. Project milestones this year included pilot testing of the toolkit in six European countries (Bulgaria, Denmark, England, Hungary, Italy and Scotland), evaluation of the pilot implementation results, creating policy recommendations to secure support from local, national and EU policy makers, a Sport and Citizenship journal dedicated to the project (pictured), and a closing seminar at the MOVE Congress 2017. Project period: 2016-2017 Grant amount: €470,000 Website:

European network for promotion of women’s sports, Alice Milliat Foundation (FAM), France ISCA launched the first European knowledge platform for women in sport in March as part of the European Network for Promotion of Women’s Sports project. The platform is aimed to be a source of inspiration that any organisation can use to discover tried-and-tested ways of promoting women’s participation at all levels of sport, particularly at a community level, in Europe and beyond. Around 60 examples are featured in the collection, including guidelines, recommendations, studies, toolkits, events and inspirational campaigns for women in the field of sport and physical activity. Project period: 2016-2018 Grant amount: €500,000 Women in Sport Platform:

Current ISCA members’ and partners’ Erasmus+ projects

#DopOut: Social network and peer education against doping, UISP, Italy

European Fitness Badge (DTB), Germany

Sports Clubs for Health, VALO, Finland (Associated Partner)

The #DopOut project is a social media campaign aiming to raise awareness among young people (11-18 years) about doping and the use of drugs and prescription medicines in sport. It focuses on the damage caused by the use/abuse of banned substances, other related health issues, psycho-physical wellbeing, and lifestyles choices, as well as enhancing the social and ethical values of sport.

The European Fitness Badge was successfully launched at the International German Gymnastics Festival (Internationales Deutsches Turnfest) in Berlin in June. Over the 6-day festival, DTB, together with the project partners, tested the fitness levels of more than 500 participants using the Badge’s Basic, Advanced and Approved fitness tests. The European Fitness Badge is now available for trainers to use, and the tutorials can be accessed on the website.

Competition is no longer the main priority for the 21st century sports club. Demonstrating the health benefits of their activities is an increasingly valuable way to attract and retain members. The Sports Club for Health project launched its new interactive online resource for sports clubs at its closing seminar at the European Parliament on 25 April in Brussels.

Project period: January 2017– December 2018 Grant amount: €284,700 Facebook page: https://www.facebook. com/


Project period: 2015-2017 Grant amount: €396,924 Website:

Project period: 2015-2017 Grant amount: €490,967 Website:

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From Strategy to Action (S2A), EOSE, France The S2A Sport (Strategy to Action) project partners tested a training course for sports administrators with 40 participants in Finland in September. The partners designed the course during the project in accordance with occupational and skills mapping of middle managers in the elite and grassroots sport sectors using the Lifelong Learning Strategy for sport and active leisure, also known as the 7 Step Model. An adapted training programme handbook will be released at the end of the project in 2018. Project period: September 2015 – February 2018 Grant amount: €260,000 Website:

European Us Girls, StreetGames, UK European Us Girls will create new training and learning resources adaptable to different national settings that can be rolled out Europe-wide – in particular, a new international course to train young women to be peer educators in grassroots sport. The project builds on StreetGames’ successful national programme Us Girls. Project period: 2017-2019 Grant amount: €384,561 Webpage: our-work-europe/european-us-girls


Physical Activity Serving Society (PASS), Sport and Citizenship, France Led by Sport and Citizenship with the support of 6 European partners, the PASS project started in January 2015 as an attempt to shed new light on physical activity policies across Europe. The project paid particular attention to five settings: education, sport industry, health, grassroots sports and cities. The final conference in Brussels on 5 December launched the project’s research and recommendations. Project period: 2015-2017 Grant amount: €476,483 Website:

European Youth Health Champions, StreetGames, UK

MOVE Transfer, Sports Union of Slovenia (SUS)

The European Youth Health Champions project is compiling evidence to modernise peer education for youth working in the physical activity sector. The champions – young peer health educators – are intended to be role models both for other young people and adults.

This project is using the MOVE Transfer method developed by ISCA to transfer the Slovenian good practice “Healthy Clubs” model to Bulgaria and Malta. The aim is to provide local communities in Slovenia, Bulgaria and Malta quality and accessible sport and physical activity programmes.

Project period: April 2017–March 2019

Project period: 2017-2018 Grant amount: €59,628


European Week of Sport in Denmark For the second year in a row, ISCA was selected by the Danish Ministry of Culture and the EU to coordinate European Week of Sport activities in Denmark. The European Week of Sport in Denmark coincided with the official dates of the European Week of Sport, 23-30 September 2017. In 2017, the flagship events included the #BeActive Day of Team Sports and Health and the Marguerite Run, and other highlights included DGI’s Happy Moves, pop-up activities at UN City in Copenhagen and Funen by the Ollerup Academy of Physical Education, #BeActive Walks for the elderly, Copenhagen Runners High, and a Bike&Run relay for companies.



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UN City celebrates the most active day of the year With support from WHO Europe and the Ollerup Academy of Physical Education, the most active day of the year – 27 September – came to life at UN City in Copenhagen during an extraordinary lunch hour. ISCA entered the building with 60 international students, who set up 10 #BeActive stations in the foyer and surprised staff from different UN departments and WHO Europe with ISCA’s FlashMOVE, which was the official flash mob for the European Week of Sport in 2016. Jo Jewell, WHO Europe Technical Officer for Nutrition: “I think weeks like the European week of physical activity and sport are extremely important, both in terms of raising awareness with national governments about the need to take some action, but also with the public, reminding them of the importance of being physically active.”

#BeActive Day of Team Sports and Health

#BeActive Walks

Ladies Mud Race

A series of pop-up “try-it” ball game activities.

39 events for elderly people ranging from Denmark’s most beautiful hiking marathon, forest walks, evening walks and a hike combined with sailing.

A women-only race involving crawling, climbing, running and swimming across an 8km course.

Date: 23 September Location: Copenhagen and Aalborg Organiser and photo: Copenhagen Centre for Team Sport and Health at the University of Copenhagen, DGI and the Sports Confederation of Denmark (DIF)

Ollerup activation and experimentation Students from the Ollerup Academy of Physical Education engaged 25 associations and employees at the UN City headquarters in Copenhagen with #BeActive pop-up workplace activities.

Date: 23-30 September Location: Nationwide Organiser and photo: Danish Ramblers’ Association

Bike&Run A team relay for companies including a series of 5km runs and 13.6km bike rides. Date: 23 September Location: Roskilde Organiser: Danish Association of Company Sports

Date: 23-30 September Location: Copenhagen, Funen and the Faroe Islands Organiser: Ollerup Academy of Physical Education

Date: 23 and 29 September Location: Odense and Hillerød Organiser and photo: Danish Association of Company Sports

Marguerite Run (Margueritløbet) Non-competitive fun runs along the Marguerite tourism routes in Denmark, designed as a fun way for participants to explore the landscape. Date: 24 September Location: 32 locations on the Marguerite Route in Jutland and Zealand. Organiser: Politiken newspaper and Bevæg Dig For Livet

Happy Moves

Copenhagen Runners High

Xtreme Mandehørm

Come and try events for young people, including street sport, acroyoga, kin-ball and parkour.

An urban trail run up to a 24-metre high rooftop facility for recreational sport.

An 8km and 12km trail run through “really dirty” terrain that is extreme, only for men, and all for fun.

Date: 27, 28 and 30 September Location: Odense, Roskilde, Aalborg, Horsens Organiser and photo: DGI

Date: 30 September Location: Konditaget Lüders, Nordhavn Organiser: DGI Din Træning Photo: Jan K. Madsen

Date: 30 September Location: Hillerød and Slagelse Organiser and photo: Danish Association of Company Sports


Extraordinary Viking Spirit Celebrating ISCA’s EVS volunteers

53 volunteers from around the world have made ISCA what it is today – a dynamic and international organisation full of people with different backgrounds. Receiving over 150 applications on average for every open call, ISCA is an attractive hosting organisation for the European Voluntary Service (EVS). The EVS programme celebrated its 20th anniversary last year and this year the European Commission’s Erasmus+ programme, under which EVS is funded, turns 30. It is also the first year in which the Strategic EVS has been offered, and ISCA has secured a grant to welcome EVS volunteers right through to 2020. At ISCA, EVS also stands for Extraordinary Viking Spirit. Next to the rewarding tasks and activities in the office, the bravest volunteers based in Denmark don’t find it too much to go and swim in the sea once a month. All because at the end of their year, they will gain a new, honorary Viking name.

Lauriane Jagault, France (EVS from September 2017 – August 2018):

“My EVS experience at ISCA is more than a learning and professional experience, it’s foremost a wonderful personal living experience, opening doors to other parts of Europe, opportunities and great challenges.” Triin Ilves, Estonia (EVS from March 2017 – February 2018):

“ISCA is a great place to volunteer and gain inspiration about new ways of moving people. Being based in Copenhagen, the ISCA headquarters is a perfect hub to test ideas from our surroundings - from cycling to Bollywood dancing, there are always opportunities to help people find their move!” Kreetta Lapinniemi, Finland (EVS from September 2017 – August 2018):

“Since the first day I felt very welcome in the ISCA family. An EVS at ISCA challenges you but gives you a lot of skills in return.”


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How you can become a host organisation? 1. Why European Voluntary Service? European Voluntary Service opens the doors to an international network. As a host organisation, you will offer alternative non-formal educational experience to the volunteers. In addition, you provide an intercultural experience for the youth. It’s a fun learning opportunity for both. 2. Your responsibilities as a hosting organisation?

Judith Solanas Sanchez (EVS from March 2017 – February 2018):

“This year has been packed with unbelievable memories and achievements. We’ve met personal heroes, learned from some of the best people in the physical activity field, built professional networks, experienced diverse cultures, and learned from the wisdom and kindness of our colleagues.”

The volunteer should be involved on a full-time basis in your everyday work (about 35-38 hours, including language training). The projects can be different based on the current objectives of the organisation as well as the specific interests and skills that the volunteer has. As a host organisation, you are also responsible for the volunteer’s arrival, providing housing, travels connected to the project, monthly allowance, language education and mentoring. 3. Who can receive volunteers? Various organisations with a non-profit approach. 4. How you can make it a positive experience? • Volunteers are not a cheap workforce that you can use for doing everyday chores. Designing and creating a supportive system with challenging tasks and overall good working environment will be beneficial for both. • In the application round, be clear in the tasks that the volunteers are expected to do. Make sure that both parties understand each other’s expectations. • When you are hosting volunteers, consider them as equals. They will bring as much skills, talent and good spirit to the organisation as you allow. It’s always a good idea to organise social activities for EVSs and their colleagues to help integrate them and make them feel welcome. • If you plan to involve volunteers over a longer period of time, think of the practical matters: what is the easiest way to solve first problems when moving to a new country, how to manage housing, what kind of help might the volunteers need in the first months? EVS is now part of the European Solidarity Corps. Find out how you can get involved: organisation_info_en

Elena Garcia Morales (EVS from March 2017 – February 2018):

“Why ISCA? This experience is not only a great opportunity to learn at professional and personal level, but also the best school to #FindyourMOVE in life.”

ISCA EVS in numbers - 53 volunteers from 2000-2017 - From 22 countries - 75 Viking Challenges since 2011 - 188 applications received for last EVS call


Finances 2017 (€) estimated

ISCA INCOME General support and payments Project related support Total

2016 (€)

2015 (€)

2014 (€)

468 948

498 256

491 826

493 377

1 055 322

1 295 536

1490 434

1 341 481

1 524 270

1 793 792

1 982 260

1 834 859

1 207 031

1 505 944

1 975 290

1 658 426

ISCA EXPENDITURES Projects and activities Assembly, committee meetings Secretariat Depreciation Total RESULT


2% 1%

30 000

7 753

17 241

43 656

271 876

136 265

98 963

115 906





1 508 907

1 653 205

2 094 738

1 821 231

15 363

140 587

-112 478

13 627

1% 0.7% 0.1%

3,4% 4,5%

7,9% 44,6%





Erasmus + Sport (EU) (679.869 €) DGI (194.634 €) Erasmus + Sport partners’ projects (EU) (151.281 €) Bilateral membership agreements (134.228 €) Ministry of Culture Denmark (120.089 €) Erasmus+ KA2 (EU) (69.247 €) NowWeMOVE (Coca Cola Europe) (51.446 €) Erasmus+ KA1 – EVS (EU) (45.059 €) Nordplus refugees (27420 €) MOVE Congress fees (20.000 €) Membership fees (20.000 €) MOVE Congress support (10.000 €) Other (1.000 €)

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ISCA Executive Committee 2017-2019




VICE PRESIDENT Toni LLOP Fundació UBAE, Catalonia, Spain

EXECUTIVE COMMITTEE MEMBER Liliana ORTIZ DE LA CRUZ Fundacion pro Deporte y Recreation para todos, Colombia

EXECUTIVE COMMITTEE MEMBER Detlef MANN Deutscher Turnerbund (German Gymnastics Federation), Germany

EXECUTIVE COMMITTEE MEMBER Philippe MACHU Union Française des Oeuvres Laïques d’Education Physique (UFOLEP), France


EXECUTIVE COMMITTEE MEMBER Jakub Kalinowski V4Sport, Poland

ISCA ASIA CHAIR Siu Yin CHEUNG Gymnastics Association of Hong Kong, China

ISCA NORTH AMERICA CHAIR Dr. Jayne GREENBERG University of Massachusetts, United States

ISCA AFRICA CHAIR Ashraf MAHMOUD Egyptian Sports Culture Association, Egypt

HONORARY COMMITTEE MEMBER Ruggero Alcanterini Federazione Italiana Sport per Tutti (FIST), Italy

HONORARY COMMITTEE MEMBER N. SHANMUGARAJAH Southeast Asian Gymnastics Federation (SEAGCON), Malaysia

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ELENA GARCIA MORALES YOUTH OFFICER (EVS from March 2017 to February 2018)

TRIIN ILVES YOUTH OFFICER (EVS from March 2017 to February 2018)

JUDITH SOLANAS SANCHEZ YOUTH OFFICER (EVS from March 2017 to February 2018)

LAURIANE JAGAULT YOUTH OFFICER EVS from September 2017 to August 2018)

KREETTA LAPINNIEMI YOUTH OFFICER (EVS from September 2017 to August 2018)

ELODIE SAVIO YOUTH OFFICER (EVS from September 2016 to August 2017)





• Stay up-to-date with new trends and programmes sport


• Let our staff and executives assist


and inspire your advocacy efforts in your own country or region

• Use our cross-sector collaborative

• Be part of our continuous dialogue

network to your advantage

with international decision makers

• Learn from other organisations at

• Be part of visible local, national

fully-funded capacity building seminars and workshops

and international activities that have a political and practical impact

• Use our tools and resources to help develop your organisation


• Use our projects and events as the perfect platform to expand your organisation’s reach

• Present your organisation as a dynamic, connected and inspired stakeholder in grassroots sport

• Play an active role in addressing the global inactivity crisis through our internationally promoted NowWeMove campaign

You will lik e work ing wit h us!

Apply for a membership at the ISCA website and become a co-owner of an international movement on grassroots sport WWW.ISCA-WEB.ORG


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