I am an ambitious and driven designer who works tirelessly to develop my brand, BlondeandSmart, which has grown rapidly and gained international recognition. With a passion for combining playfulness and craftsmanship, I create innovative designs that challenge traditional concepts. My creations are sold worldwide, and I am dedicated to delivering engaging and unexpected experiences that inspire and captivate.
In addition to my design work, I create creative content for social media, including Instagram and TikTok, where I engage with my growing audience. By sharing my creative process and the stories behind my designs, I strengthen the connection with my followers and inspire them to embrace new perspectives on design and craftsmanship. Through my social media presence, I aim to build a community that shares my passion for innovation, sustainability, and creative expression.
Based in Stockholm & Copenhagen
Email: b1ondeandsmar7@gmail.com
Website: www.blondensmart.com
Instagram: Blondeandsmart_
Experience
Hoopdiggas x BlondeandSmart (2025)
Designed three exclusive beanies for the record label, directed and organized a release party with collaborations from Spendrups and a live performance by Nils Albin. Created an immersive brand experience blending music, fashion, and art.
Workshop and collaboration - Pieces (2025)
For the danish brand ”Pieces” collaboration I designed 25 personalized keychains as gifts for event guests and led a workshop for influencers, sharing my creative process and brand vision. This hands-on interaction helped strengthen brand engagement through storytelling.
Guest Lecturer – Swedish School of Textiles Borås (2025)
Invited to speak during Copenhagen Fashion Week, sharing my journey from starting my brand to where I am today. Inspired students with insights on entrepreneurship, creativity, and social media growth.
Collaboration with Humana Secondhand (2024)
Directed and styled a window display reflecting my brand’s aesthetic. Created content for their social media, including a viral video that became their best-performing post. Enhanced Humana’s digital presence with fresh, engaging storytelling.
Art Installation – Lek och Bus Festival (2024)
Created a crocheted sofa as a relaxing space for festival visitors, blending comfort, playfulness, and interactive art. Sponsored with yarn to bring the project to life.
Plick x BlondeandSmart Collection (2023)
Designed an innovative collection with Plick, focused on reusing garments to create something new and personal, aligned with my brand’s values. Produced engaging videos and social media content to promote the collection and showcase the repurposing process.
Skills & Expertise
Art Direction & Styling
Textile Design & Craftsmanship
Social Media & Digital Marketing
Event & Workshop Hosting
Brand Collaborations & Creative Partnerships
BlondeandSmart is a brand that merges playfulness, experimental design, and traditional craftsmanship in an innovative way. Founded in Copenhagen, where I studied design, BlondeandSmart quickly developed a distinct aesthetic that gained attention especially on social media.
With a strong presence on platforms like Instagram and TikTok, BlondeandSmart has built a loyal following and an international network of customers and creatives. By sharing the creative process and engaging with a growing audience, the brand has not only established itself globally but also inspired thousands to see textile techniques in a new light.
BlondeandSmart specializes in material exploration, unexpected forms, and interactivity. Challenging traditional ideas and transforming the familiar into something entirely new is at the heart of the brand’s work. While crochet has become a signature technique, other elements such as weaving, knitting machines, and ceramics contribute to a constantly evolving artistic expression.
Over the years, BlondeandSmart has collaborated with well-known brands such as Sellpy, created art installations for Humana Secondhand, and worked with the record label Hoopdiggas to merge design with music.
From small objects to large-scale installations for festivals like ”Lek och Bus” in Gagnef and ”Hjemstavn Festival” in Copenhagen, BlondeandSmart brings a unique artistic vision to every project. By combining bold, tactile design with a powerful digital presence, the brand not only crafts unforgettable experiences but also generates significant engagement and visibility.
Statsitics
Social media
BlondeandSmart, playing with colors, patterns, and textures in a vibrant and unexpected setting. The concept revolved around a playful, homey atmosphere where I photographed friends wearing my signature crochet beanies in a dynamic and fun environment.
This shoot embodies what BlondeandSmart represents a playful, bold, and fresh approach to design. It’s about having fun, thinking outside the box, and creating something that feels both exciting and inclusive. The goal is to invite people in, making them feel like they’re already part of the world I’m building, or that they can be.
laboration with Hoopdiggas, featuring custom-designed crochet beanies created exclusively for the project. This shoot was an opportunity to showcase my brand’s aesthetic, bold, playful, and unconventional while capturing a narrative that blends the beautiful and the raw.
The concept explores the intimate, often chaotic moment of getting ready alone for a party, because sometimes that’s the best part of the night. Through styling, colors, and composition, I wanted to create a visual story that feels relatable, nostalgic, and fun, inviting the viewer to step into this world and become part of the experience.
Environmental Art Direction
BlondeandSmart Pop-up Shop
In my own exhibition and pop-up shop, I translated my brand into a physical space. I curated the interior, decided how the clothing should be displayed, and placed a projector to showcase images that enhanced the storytelling. The goal was to create an inviting and playful environment where visitors could step into the world of BlondeandSmart.
Hoopdiggas x BlondeandSmart Window Display
For my collaboration with Hoopdiggas, I designed a window display featuring their clothing and my custom-made hats. I brought in creative collaborators who made unique figures dressed in our pieces and carefully planned the layout to create a dynamic and engaging space.
Humana Secondhand Window Display
For Humana secondhand store, I styled a window display with selected pieces that reflected BlondeandSmart’s playful aesthetic. I combined my crocheted hats with secondhand garments to create a personal and inspiring visual story.
Creative Collaboration & Workshop
As part of my collaboration with the Danish brand Pieces, I participated in the launch of their new ”remixed jumper” made from recycled materials. I led a workshop where influencers had the opportunity to personalize their own sweaters while sharing my creative process and brand vision. Additionally, I designed 25 personalized keychains, which were given to all event guests. This interactive experience allowed for a deeper connection with the brand and its sustainability message.
Why you should work together with,
BlondeandSmart has developed a completely new way of working with brands and customers, focusing on creating genuine and credible content that strengthens both parties. By working closely with both brands and creatives, authentic and long-term relationships are built, resulting in engaging and meaningful content.
With its unique blend of playfulness, experimental design, and traditional craftsmanship, particularly through techniques like crochet, weaving, and ceramics, Blonde and Smart has established itself as an innovator in fashion and art. It’s about not just pushing the boundaries of design but also creating a strong, engaged community that feels real and close.
Through its presence on platforms like Instagram and TikTok, BlondeandSmart has built a loyal and international following. By sharing the creative process and interacting with its audience, the brand has established itself globally and inspired thousands to see textile techniques and design from a fresh perspective.
With successful past collaborations with brands like Sellpy, art installations for Humana Secondhand, and partnerships with the music collective Hoopdiggas, Blonde and Smart has proven it can merge design, art, and music to create unforgettable experiences and engagement.
As part of the Parallel Collectiv art collective, I also have access to a gallery in Södermalm, which allows me to create physical experiences and events, such as releases, pop-up shops, or workshops, to further strengthen the brand’s presence and build a deeper connection with customers.
Collaborating with Blonde and Smart means being part of a brand that focuses on building authentic, credible relationships and creating engaging, sustainable content. It’s an opportunity to develop a partnership that strengthens both the brand and its customers in the long term, while creating a creative space for both artistic and commercial value.
