ISAIAH DUCKIE IDEA VISUAL FOR GRAPHIC
For the first project of this semester, I created my own unique logo for a donut company called “Dans Donuts.” The inspiration behind the business was the donut company that exists in real life called Dunkin Donuts. I also incorporated two other real-life companies in my logo variations, which would be Dennys and Einstien Bagel. For the shapes in the logos, I used mostly the Eclipse tool to create different variations and looks for the donuts; I also used the rectangle tool to make the sprinkles on the donuts.
Font name “Cute Notes”
The font in this logo variant Soft Biscotti DEMO and my insparation for the logo was the dennys logo.
DANS DONUTS
This was the first mockup logo and the shapes in the logo was supposed to depict glazed donuts
This font is based off of a toster stroodle design and the font name is Chomixi 3D Regular.
Dans Donuts
The font name is super comic and the logo is based off of choclate covered donuts.
This logo is very different from the rest Bennys Bakerys insparation came from the bagle company Einstein Bros and the font name is Abstract Groovy.
A1 Branding and Advertising | Phase 1 Logo
A2 Branding and Advertising | Phase 2 Home Page
For the Website home page design, I took a lot of inspiration from the Dunkin Donuts website layout. I made sure to add facts about the brand and a message from the company’s founder himself so it would give customers a greater feeling that the owner of the franchise is very involved with the preparation of the company. Different fonts were used in the design, mainly ones that will pop out to the viewer so that it encourages them to stay and spend more time exploring the site. Although I know that it is a little looked down upon by other graphic designers to use AI in their work, I incorporated AI to create some of the objects on the website, such as the donuts and the owner of the company, “Danny Brown.” Other tools I used in this design consisted of the Rectangle tool, the Ellipse Tool, and the Line Segment Tool.
Dans’ Donuts BRAND POWER Opportunities Process HAVE YOU HEARD? 96 % of Americans like donuts. To be more precise, 56 % say they absolutely love donuts, 40% like them and only 3 %of Americans claim to dislike donuts, while % hate them who are those people? And apparently donuts at work boost people s spirit LEARN MORE < 56% 40% 3% Enjoy the taste of DANS DONUTS Our strong brand, industry-leading franchisee support and sought-after products. That s why. LEARN MORE What differentiates Dans donuts is its commitment to collaborate with other franchisees. - DANNY BROWN DANS' MENU delivery DANS’ REWARDS dans' REWARDS A brand new way to play $ DANS ' Order ahead on the app or you can scan your Dans’ rewards ID in-store to earn 10 points per $1 spent Rewards start at only 150 points-only %15 spent! SIGN UP LEARN MORE
A3 Branding and Advertising
In the A3 branding and ads I incorporated merch for the brand Dans Donuts it features 5 different mockup images that showcase clothing with graphics of the logo on the chest of the clothing pieces. I selected some of the best logo mockup variations from the first assignment and implemented them into my design.
Dans’ Donuts
DANS'
Dans’ Donuts
Dans’ Donuts
A4 Branding and Advertising |
I created all of the graphics using Photoshop while implementing the AI generator for some of the food images. Dans Donuts has created advertisements in magazines and social media forms. Some of the tools I used were the ellipse tool and the rectangle tool to create some of the graphics. I made sure to add some aspects from the real Instagram app to give the advertisements a more real feel to it.
Phase 4
A7 Product Catalog with Editorial | Phase 3
In this phase, I created the required covers for the catalog and the index/table of contents. Also, as instructed, I constructed editorial pages in my design; the pages include information and text that closely relate to the brand and products in the catalog.
For this first phase, I reused the logo for the previous brand I created, Dans Donuts. I then created the logo’s color palette, which consisted of 7 different colors.
A9 App design | Phase 1 Preparations
For this part of the app design i created a home page and login page for the brand Dans Donuts. I created this part of the app design on illustrator and the tools I used were the rectangle tool, and I used the AI generator for the donut image on the login page. The home page has different text descriptions to show the user exactly what the app has to offer. The login page includes a nice graphic with a signup and login button.
A10 App design | Phase 2
A12 A12 Package or Pop-out mailer | Phase 1 Preaparation
The different packaging that are showcased in this phase of the project is supposed to be used on the Dans Donuts brand, there are five different ideas that will be experimented with on this project. The forms of packaging include a single donut holder, paper bag, dozen donut box, sandwich box and a coffee cup. once I start designing the packages I will add the brand colors and logos to them.
I continue to use the Dans Donuts brand as my product package logo; I have created a logo for the product package, the logo consist of two chocolate sprinkled donuts and the words Dans Donuts. the package is a box for a dozen donuts, the color scheme consist of mainly blue and red.
Dans’ Donuts
Dans’ Donuts Dans’ Donuts
D a n s ’ Donuts D a n s ’ Donuts D D D D D D D D
A13 Package or Pop-out mailer | Phase 2
I continue to use the Dans Donuts brand as my product package logo. I have created a logo for the package, which consists of two chocolate-sprinkled donuts and the words Dans Donuts. The package is a box for a dozen donuts, and the color scheme consists mainly of blue and red. I had a little trouble trying to construct this packaging in real life, as I was working with limited resources, so the best I could do was add different angles of the package on an illustrator file. The concept that I was going for was a color full presentation, with delicious donuts. I wanted the packaging to be memorable along with the logo,
Dans’ Donuts D D Dans’ Donuts D D D D Dans’ Donuts Dans’ Donuts D D D D D D D D ’snaD Donuts D D D D Dans’ Donuts D D D D Open Box view Closed Box front ew
Open Box back view Blueprint Color Scheme A14 Package or Pop-out mailer | Phase 3
A6 Product Catalog with Editorial | Phase 2
I created tables with the different products showcased by Dans’ Donuts; the products shown consist of donuts, cookies filled donuts, and beverages. I am still working on this but one of the things I felt like I missed was making the fonts pop a little more.
A8 Product Catalog with Editorial | Phase 3 Finishing
This is the complete final of the catalog for the company Dans Donuts; the catalog showcases informative articles about the different products that are provided by fans, as well as product tables that showcase images and facts about the product, which in this case are pastries and other food items.
