Isabella Di Fabio The Eye Tracking in Web Design Eye tracking is the study of the movements made by the eyes of visitors to a web page, with the aim of knowing the areas that most attract their attention. Isabella Di Fabio - Thanks to the results of research with this type of technique, it is possible to better know which web design elements are more attractive and which ones invite you to stay on a site.
Responsive Design Eye tracking is not only applicable to the vision of a traditional website, but also to the observation that Internet users make of the pages and applications they see on their mobile phone screens. In other words, the results of these studies also condition the responsive design. The Web Design Eye movement analytics can improve web design and help us get more conversions, more long-term readers, and a better overall design. After reading numerous studies on eye tracking and web design, a few design recommendations can be listed, including the following: