Isabella Di Fabio - Community Manager The Community Manager is the professional responsible for building, managing and administering the online community around a brand on the internet, creating and maintaining stable and lasting relationships with its customers, its fans and, in general, any user interested in the brand.
Isabella Di Fabio -How do we know if we need a community manager for our brands? Let's start with the following diagnosis: Do we have a good brand and with it, a product or a service that draws the attention of the users and satisfies them? By meeting public expectations, does our business begin to demand new levels of communication from us? Is the public beginning to show interest and concern to find new channels for promoting and selling our businesses? Isabella Di Fabio - If the majority of the answers are yes, it indicates that we are ready to: * Consolidate our presence on social networks, if we do not yet have them; * Get a Community Manager, that is, become the best What is a community manager? Well, there is a belief that says that working with social networks is as simple as creating a Facebook or Twitter account to share one content or another and respond to the brand's chat. And it is not like that! Due to this thought, many companies look at the possibility of opening this job profile with suspicion. Even many feel the ability to carry out such work, without taking the care that really requires it. When ... in fact, the community manager has become, in recent times, one of the most important figures in digital media, who in addition to being responsible for the success of a brand, becomes the main spokesperson to whom each and every one of the clients or users, they are directed.