Isaac Mmari | Visual Portfolio by Isaac Mmari

| Visual Portfolio | Isaac Kirango Mmari

Brand Design

Summary

Tini Express is a delivery service based in eSwatini designed to facilitate seamless shopping from international online stores.

The company addresses the limited shopping options within eSwatini and aims to provide access to the latest products without the need for crossborder travel. This service ensures that a wide variety of high-quality products otherwise inaccessible to the general public are delivered directly into the country, saving customers both time and money.

Logo Design

The primary concept behind the Tini Express logo design is “speedy shopping”, which directly takes after the company name which is eSwatini’s local nickname, “Tini”, combined with a word that also alludes to the speed of the service, “express”. The goal of the logo was to ensure that it communicates the efficient service the company offers while also being easily recognizable, allowing the com.

The shopping bag, a symbol that perfectly represents what the business aims to help customers do, features a whooshing tail to convey the idea of

Brand Design

Yellow Black Red Purple

Symbolizes the high energy and efficiency that the company aims to provide. Additionally, yellow’s high visibility ensures that the brand stands out, making it memorable and easily recognizable.

swiftly delivering customers’ orders. The logo underwent several iterations, initially handdrawn before being digitized to achieve the final design.

The decision to exclude any colors from the logo enhances its versatility, allowing it to be effectively utilized on a variety of colored backgrounds, surfaces and print materials. This monochromatic approach ensures the logo

Used interchangeably with yellow. It is strong, bold, and sophisticated. Provides a solid and professional look, instilling confidence in the customers about the company’s dependability and seriousness. When paired with yellow, it creates a striking contrast that enhances the visual impact of the brand, making it modern and stylish while maintaining a sense of trustworthiness.

Rich, creative, and imaginative. Emphasizes the innovative aspect of the service—bringing international shopping to eSwatini. Adds a touch of elegance and distinctiveness, suggesting that Tini Express is not just a standard delivery service but one that adds value and a unique experience to the customer’s shopping journey.

remains visually impactful and adaptable across different mediums, applications and marketing campaigns.

Typography

For typography, Futura is the chosen font for the logotype, offering a refined, modern look that aligns with the brand’s contemporary identity. Futura serves as the primary font and is prominently used in headings. The secondary

font choice is Helvetica, which is primarily used in the body of much of Tini Express’s messaging. However, the secondary font can be changed depending on the nature of the marketing campaign.

From store to door!

Vibrant, dynamic, and intense. associated with urgency and action. For a delivery service like Tini Express, thic colour can convey the swift and active nature of the service.

Web Design

The Tini Express website seamlessly integrates userfriendly design with strong branding elements to deliver a unique, easy-to-use experience.

The site features smooth scrolling, allowing users to navigate effortlessly through various sections without getting lost in an endless string of separate pages. This is complemented by a prominent “Order” call-toaction button and user guide that simplify the order process for first-time users. Overall, the website was designed to be intuitive, allowing for ease of use.

Drop down

Smooth scroll

Drop down

Smooth scroll

Web Design

Call-to-action

The primarily single-page website provides a seamless and intuitive experience throughout

How to use Tini Express >

In-page navigation

Website interactions are fast and fluid due to smooth scrolling, providing customers with everything they need to know to use the service

External navigation

Static pages provide secondary, additional information without cluttering the contents of the original SPA

Responsive Web Design

Web Design

The ongoing gift voucher campaign offers customers a convenient and thoughtful way to gift their loved ones the fliexibility to order their own gifts through Tini Express. This campaign revolves around the simplicity and versatility of digital gift vouchers. This subcampaign will form part of all major campaigns throughout the year, such as Valentine’s Day, Mother’s and Father’s Day, as well as Christmas.

Pop-up lightbox form

MARKETING

ARTIFICIAL INTELLIGENCE with

Using Adobe Firefly and Adobe Photoshop’s in-built text-to-image features, relevant marketing content is generated, providing a sense of creative freedom and control over campaigns.

“Sinike iMali Yakho” Marketing

Marketing content is always customized by the addition of small details that align with the ongoing campaign or the brand as a whole, ensuring that the content is more relevant and engaging for the audience. “Sinike imali yakho” means “Give us your money” in siSwati, a humorous addition to the company’s marketing taglines.

Marketing

For the 2024 Valentine’s Day campaign, we crafted a series of engaging and creative marketing materials urging customers to “spoil” their loved ones with thoughtful gifts. The campaign was designed to appeal to a wide audience, offering a variety of gift ideas tailored to different recipients, utilizing eye-catching visuals and playful, persuasive text to attract and drive engagement.

Each post was carefully designed to resonate with different segments of our audience, ensuring that there was something for everyone. By combining humour and sentiment, we effectively captured the spirit of Valentine’s Day, making it a memorable and successful campaign.

Marketing

Tini Express’s marketing involves the use of both physical signage (left) and digital advertising (above), ensuring that campaigns maximize on customer acquisition. However, the majority of the company’s marketing investment has been into digital advertising due to the quantifiable analytics that help understand the success of campaigns. For that reason, Facebook and Instagram Ads run concurrently, increasing followers, boosting post engagement, and providing further understanding on the business’s market.

A collection of creative work by Mmari Productions

Mmari Productions© is a design agency who’s sole focus is to help you create in the best ways possible. We deal with the visual side of things, taking the essence of your ideas and bringing them to life in the best ways possible.

Read more about us here: https://www.mmariproductions.com/about

tel: email: website: Instagram:

+27 79 533 0595

create@mmariproductions.com

www.mmariproductions.com www.instagram.com/mmariproductions

Eswatini based Hip-hop artist Steez requested album art to suit his then upcoming rap album titled “New Age Weezy”. The artwork sees an urban illustration of the rapper with a backdrop of hills from his hometown of Mbabane, Eswatini. The use of red and black is in reference to colours commonly used in American rapper Lil Wayne’s

(AKA Weezy’s) album art. As part of the design of the album cover, we were also in charge of creating the artist’s logo shown in the top left-hand corner of the album art. The additional graphics (right) were made as part of a marketing campaign for the release of the album.

Steez New Age Weezy Album Hip-hop/Rap

A Clone’s Life

Album

Ambient/Instrumental

Type” Single Rap

Walter Mmari

King Kani

“Ambition” Single Hip-hop/Rap

Amer Rico

“My

We designed a collection of 12 bucket hats with various words and phrases mostly inspired by local language(s) and slang. The hats were born out of our desire to experiment with a mixture of apparel and logo design, and the project was titled “Hats By Us”. Each was made available in either yellow or black. By incorporating side pockets on

some and chin-straps on others, we gave the collcetion some variety. The collection was sold through our temporary online store.

We have been tasked with designing the icons for Slack apps created by international market research company Zappi. Although these icons were created on separate occasions, and despite each one doing something completely different to the next, our goal was for them to give off a similar look and feel as they were all for the same company.

Ketchup was created to prompt employees to have online catch-up meetings during the worldwide lockdown; Coco allows members of the company to make bookings to go into the office; Pipeline was created to allow members of the company to recruit new employees. The above composition was created for our Instagram page.

Each icon went through different variations before reachnig the final design.

Kwa Benja is a house to be built in Sidvokodvo, Eswatini. Translated from Swahili ‘Kwa Benja’ means “Benjamin’s House”, a fitting project title for the Tanzanian client. The task was to design ‘a modern home deeply connected to its surrounding landscape’. A key factor in the design was the westward view consisting of a vast untouched expanse backdropped by distant mountains. The majority of the public spaces

being made to face the view to the west. Each bedroom faces a private garden to the north of the site with two of them being accessed from an exterior walkway.

Coco is a Slack app that allows members of a company to make office bookings. This app, too, is owned by Zappi and was created due to the Covid-19 regulations that limit the number of people that are allowed to be gathered at any given time. Mmari Productions was behind the design of the app icon which takes a light-hearted approach towards the physical characteristics of the Covid-19 virus.

“The Essence of Life” is an artwork that we created to raise awareness about the acts of violence against groups of people around the world. The artwork is in the form of a video that illustrates one face juxtaposed over skulls of various colours (these skulls can be seen above). These skulls represent women (left), members of the LGBT community (center) and the Pan African community (right). The message is that everything is deeply connected and essentially one despite our perceived diffrerences. The video ends with text that reads “To hate another is to hate yourself. To harm another is to harm yourself. To oppress another is to oppress yourself. This is the truth we will all come to remember.”

This untitled artwork was born out of our desire to experiment with digital abstract illustrations. Deep colours, textured shading, and the juxtaposition of unrelated subjects give this piece depth and intrigue.

“Philosophical Suicide” is a book we were tasked with designing from front to back, including the cover art and graphic illustrations. The book is an intimate collection of 19 annotated poems written over a period of 8 years by author and software developer Benjamin Mmari. The cover artwas created digitally while the interior illustrations were done using mixed media, having been hand drawn and later digitized.

The interior illustrations each accompany specific poems, and as such, they were drawn with the poems in mind so as to become visual portrayals of the messages in the poems.

These graphics from part of a marketing campaign we launched for the book on Instagram.

It’s A Whatever Thing” is a South African podcast that asked Mmari Productions to redesign their original logo. They requested that we used the same font for the text, and that only one character be illustrated in a cleaner, more fun style.

As part of the small scaled rebranding, we designed the following for the podcast to be able to advertise on different platforms, namely Instagram, Whatsapp and YouTube.

Thakelma Farms is a young farming company located in Chongwe, Zambia. Mmari Productions was approached to design their logo with the intention of reflecting that they are a vibrant, new age farm dedicated to providing quality farm produce and associated products. It was requested that the chosen colours would easily be

associated with fresh farm produce, youth, and quality. Because of its five founding members, we chose 5 colours that would make up the whole. Above are two variations of the same logo that can be used in different instances.

The logo went through different variations before reaching the final design.

UNMATCHED

UNMATCHED is a startup fashion brand based in Eswatini. Mmari Productions stepped in to develop the marketing strategy for their launch. We did a photoshoot and a fashion film to promote their first few items. The fashion film is available for viewing here:

https://www.instagram.com/tv/CKqnxY7nwRh/?igshid=YmMyMTA2M2Y=

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CPUT Addition & Alteration

Through focussing on and contrasting historical and contemporary District Six, this design dissertation aims to uncover relevant and innovative ways of integrating the Cape Peninsula University of Technology (CPUT) to the District Six community by means of alterations and additions in order to bridge the gap between its past and its present. Within the context

of the District Six Development Framework, this investigation seeks to uncover potential opportunities for both social and spatial integration of the educational institute to the district such that a mutually benefcial relationship is formed between the two.

Cape Peninsula University of Technology

The Cape Peninsula University of Technology is situated at the heart of District Six and takes up approximately 25% of its land. The campus’s construction began shortly after community members were forced out of the district in order for it to be razed and redeveloped. The principles established by the aprtheid government are made evident in the campus’s design, and today, the campus acts as a symbol of oppression and disenfranchisement.

CPUT in relation to historical urban fabric of District Six

District Six, Cape Town, South Africa

CPUT in relation to current urban fabric of District Six

The juxtaposition of CPUT onto District Six’s historical street grid as a way of locating important pathways and nodes.

streets

This principle is taken from the fne grained urban fabric of historical District Six. This will be incorporated through the inclusion of several onstreet entry points and pedestrian pathways that work to fragment the campus’s bulky mass.

The carving of these historical streets from CPUT’s mass is a way of honouring the memory of the district.

The design aims to reinsert elements that respond to what existed in historic District Six as a way of honouring the memory of the community’s past.

Juxtaposition Carved

CPUT’s overscaled urban fabric

The streets that made up the fne grained urban fabric of historical District Six.

The

that made up the fne grained urban fabric of historical District Six.

(commercial + residential)

+ informal trade)

Design Development

1st iteration: section exploration

massing program

iteration: section exploration

iteration: plan

iteration: massing program 2nd iteration: section exploration 1st iteration: section exploration

2nd iteration: section

Old Hanover Street Elevation

The extension to the front facade of the admin building. This extension allows for circulation and exterior gathering points along the building, acting as the admin block’s new face to the public while also creating passive surveillance.

Seven Steps memorial wall mural located along the carved pedestrian pathway in the CPUT admin building.

View of the pedestrian activity along the carved pathway. View from the inside of the gallery space on ground foor.

The section of the carved admin building dedicated to a public library. The glass box located in the administration and academic library of the carved builging.

Student Residence for

UCT 2021 | UCT BAS Hons

This project aims to address UCT’s student housing crisis through the design of a student residence in an imagined precinct on the Upper Campus rugby feld. Contesting the neoclassical ideas largely present in UCT’s Upper Campus such as symmetry, spatial hierarchy, and spatial distribution, this project makes use of eco-friendly, biophilic design

solutions to propose a student residence built almost entirely out of cross-laminated timber.

DEVELOPMENT

OF PLAN + FORM

This design iteration was the initial concept, exploring the interior to exterior connection

This design iteration explored the creation of a louver system that responded to the sun coverage on site

This design iteration explored the activity within the social spaces of the building and the bridging element

The final design iteration explored spatial optimisation and addition of stepped balcony gardens.

BIOPHILIA FOR STUDENT WELLNESS

Biophilia is an important aspect of creating wellness spaces within the accommodation and to make sure this happens we have looked at the 14 Patterns of biophilia and how they can be applied to our building. The diagram on the right showcases some of these patterns with the full list prioritising :

1.Visual connection with nature

2.Non-visual connection with nature

3.Non-Rhythmic Sensory Stimuli

4.Thermal & Airflow Variability

5.Presence of

MATERIAL PALETTE

The material palette for the project, refers back to african architecture and stands as a way to decolonize the site.

Exploded Axonometric Diagram

Source images: https://www.esmadrid.com/en/tourist -information/casa -de -bambu?utm_referrer=https%3A%2F%2Fwww.google.com%2F, Acces sed : 25 June 2021

Bamboo Timber

Concrete

Cross Laminated Timber

The aim of this project was to rejuvenate Wynberg’s flm and media scene by allowing the proposed buildings to act in unison with the existing historically relevant Luxurama, and promote activity along park Road, creating a healthy intersection between private and public. By creating points of activity at each of the newly formed junctures, the existing ‘Lux’

works in tandem with the new additions to become a single organism. The design of the additions take precedent from the existing Lux by making reference to its architectural language so as to make the transition between the buildings seamless.

Being situated adjacent to the historical Lux and directly opposite an operating mosque required the design to take on a responsive, yet respectful, approach. Because the project adds signifcantly to the context of the area, it was important that it was functional, related to the street, and became an architectural asset to the community by utilizing all that exists around it.

The contextual analysis showed that there was a need for upliftment of the Wynberg community, particularly along park Road. This pointed towards adding a few key elements to enhance the street life so as to facilitate safer activity for the pedestrian. Part of these key elements to be added were the flm school and student residence that make up the key proposal of this project.

The conceptual response was to design a school that would enhance the community of Wynberg by having socially promoting aspects to bring together members of the school and members of the public. the desire was to design the building to be transparent such that the general activity of the students would be clear to a visitor of the building, allowing the students’ presence to be the main provider of energy and life.

Site elevation

Concept sketch

North Elevation

Film school (addition)

Luxurama cinema (existing)

Student residence (addition)

Section CC

Section AA

Section BB

Ground