K.C. Playbook - Venue360

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Irwin and bluecube3 are to share Venue360 with architects and designers generation of multi-use arenas that we opened studio in Kansas City (it’s a garage-type workspace A dedicated space where customers together to collaborate, and experience the transformative of Venue360 for themselves.

are so excited with the owners, designers creating the next

stadiums and the Venue360 (it’s really more of workspace than a studio). where you can bring collaborate, create, transformative power themselves.

WHY NOW?

NOW?

Seismic shifts are taking the world watches live entertainment, if we intend to maintain global thought leaders, beyond selling seats. We systems approach that delivers and furniture designed more adaptable, more fully and, ultimately, how venues revenue 365 days a year.

taking place in the way entertainment, and maintain our position as

we need to move

We need to develop a delivers equipment to be more flexible, fully immersive venues can drive year.

Crypto.com Arena.

From NBA fans to PBR buckle-bunnies, today’s disparate audiences demand the kind of dramatic overnight transformation that allow an arena to accommodate basketball one night and bull riding the next.

LA Memorial Coliseum.

The USC Trojans weren’t the only ones with wheels in the Coliseum last year, Clash in the Coliseum put 93,000 race fans front and center for the opening of NASCAR’s 75th season –yet another reminder that flexibility is the name of the game for today’s venues.

Shake and Bake baby! Shake and Bake!

Memorial Stadium.

Famous for football since 1962, Memorial Stadium is finding out flexibility brings profitability by hosting events like the largest audience to ever attend a volleyball game to epic concerts like Farm Aid, U2 and Pearl Jam.

State Farm Stadium.

The “Taylor Effect” is affecting more than teenage girls – it represents a powerful economic and cultural shift underscoring the need for chamge overs from sports stadium to concert venue to cater to wider audiences and generate addition revenue when venues would otherwise be empty.

WHAT HAPPENED IN VEGAS, STAY IN

HAPPENED VEGAS, DIDN’T VEGAS.

The Power of Partnership.

Our partnership on The Sphere, renowned for its groundbreaking design and unparalleled fan experience, demonstrated that the right collaboration creates results far greater than the sum of its parts.

Building on this success, we developed Venue360—a comprehensive systems approach to enhancing event flexibility and elevating the fan experience at sports and entertainment facilities.

1717

Oak St. Kansas City Studio. Workshop. Garage. Shed. Whatever you want to call it, we call it “home” in Kansas City. A place to bring our customers, partners, and friends to collaborate and create the solutions to their venue needs – in real time.

Why Kansas City?

5 of the architecture firms responsible for 70% of the world’s stadiums and arenas sit within 4 miles of our showroom.

Where better to showcase the innovative products aimed at enhancing the fan experience, while offering venues a system designed for seamless transition between events. Venue360 will eliminate the need for multiple vendors and mismatched stadium components - One Partner. One System. Our all-in-one solution ensures effortless event management, fast and easy installation, future-ready flexibility and the ability to elevate and enhance when the time is right.

Our mission is to help you create iconic landmarks that will stand the test of time and be celebrated for their forward thinking design and for their unparalleled fan experience.

COFFEE

BREAK

Our Neighborhood.

Coffee at Take Care, lunch at Grinders, and dinner at The Wise Guy. Don’t forget to have a night cap at Jim’s.

As luck would have it, we landed in one of the best neighborhoods Kansas City has to offer. Take advantage ----------- And take your customers for a cold one to close the deal.

BACK TO

TO WORK

Meet Michelle.

MK joins us with an extraordinary background, including 20 years of service in the U.S. Army as a medic, drill sergeant, and recruiter, and most recently in a leadership role at TPG in hospitality operations.

With her expertise in large-scale event production, motivational coaching, and public speaking, MK brings a powerful mix of skills that make her the perfect fit for the K.C. Studio Coordinator.

Navigating the Space.

It’s important to remember to have a “Why” when coming to, and booking the studio. We have built this space with an entrance in mind, and navigating this space will help build your “Why”. Take a look at the map and see how you would take a walk through the customer journey.

1. Teach & Inspire
3. Design

HOW WALK THE TALK THE

HOW TO THE WALK, THE TALK.

Teach & Inspire.

Listen Up:

You wont know how to solve your customers problem, if you dont hear what is is.

Builds Awareness: Introduces potential customers to your brand, establishing an initial connection.

Call to Curiosity Action: Encourage deeper exploration with compelling content that piques interest.

Positions Expertise:

Sets you apart as a thought leader, which builds trust and credibility.

Generates Interest: Sparks curiosity and creates a desire to learn more about your offerings.

Targeted Reach:

Ensures your brand reaches the right audience through targeted educational content.

Define.

Align Solutions to Needs:

Helps customers see how your product or service solves their specific challenges.

Refined Messaging:

Highlights how your product or service solves their specific pain points.

Builds Trust:

Clarifies your value proposition, showing customers why they should choose you over competitors.

Guided Decision-Making:

Simplifies complex decisions by providing clear, relevant information.

Collaborative Workshops: Work with customers to codesign solutions that meet their unique needs.

Strengthens

Connection: Begins building a deeper relationship by showing you understand their needs.

Design.

Personalization:

Customizes solutions to meet unique customer needs, enhancing satisfaction and buy-in.

Emphasizes Flexibility:

Assure customers of the adaptability of your offerings to their unique needs.

Customer Empowerment:

Involves the customer in the process, fostering a sense of ownership and loyalty.

Reduces Uncertainty:

Visualizing the solution makes it tangible, reducing hesitation or fear of commitment.

Establishes a Partnership:

Positions your relationship as collaborative, not transactional.

Booking the Studio.

We have created a seamless way to book the studio. All inquiries and booking requests must be sent and received by Michelle Kendrick. Click the link below to see how this processed should be followed.

WHAT ARE WAITING

ARE YOU WAITING FOR?

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