Resource Guide

®

RAW FOOD YOU CAN TRUST

RETAIL RESOURCE

[

WE STAND BEHIND OUR

PRODUCTS + SERVICE

100%

]

RAW LOVE IN EVERY BOWL ®

RAW LOVE IN EVERY BOWL ® When Iron Will Raw is in your pet’s bowl you will have confidence that you’re feeding them a safe and nutritious raw pet food. It’s one simple, natural way to show your furry family member how much you love them.

®

RETAIL RESOURCE

AND RAW MEATY

MEAL DEALS

PROGRAMS AND POLICIES

BONES

DELIVERIES

GUIDELINES

FEEDING

INGREDIENTS

PACKAGING

PROMOTIONAL MATERIALS

MANUFACTURING PROCESS

HACCP CERTIFIED

INDUSTRY LEADER &

CHOOSE IRON WILL RAW ®

BASICS

TO RAW

TRANSITIONING

CONTENTS

RAW LOVE IN EVERY BOWL ®

WHY

RECIPES

ORIGINAL DINNERS

FAQS

Our story

O

In 2013, Matt Bonanno purchased a small, home-based business with a handful of clientele. Matt was training dogs for police and protection work and he recognized that these K9 athletes performed better when being fed a raw, species-appropriate diet.

In just a few short years, Iron Will Raw has experienced staggering growth and can now be found in retail locations across Canada. In June 2018, Iron Will Raw moved into a state-of-the-art food processing facility in St. Catharines, Ontario and continues to push the bar of excellence for raw pet food manufacturing standards.

The company with such humble roots has achieved their HACCPCanada certification and is honoured to be the only raw pet food manufacturer in Eastern Canada to uphold this accreditation.

Today, Iron Will Raw Inc. is a leading edge manufacturer of premium raw diets for pets. Produced within one location, a state-of-the-art production facility, the company is well positioned to lead the market of safe and quality raw pet food manufacturing.

MATT BONANNO PRESIDENT, IRON WILL RAW

“

Today’s consumers are looking for transparency, quality and products they can trust and feel confident feeding to their four-legged family members. Our products provide tremendous confidence to our retailers and distributors. We stand behind our product 100%.

”

WHY CHOOSE IRON WILL RAW?

NO FILLERS. NO PRESERVATIVES. NO ADDITIVES. Feeding your pet a safely handled, quality-controlled raw food allows you to feel confident that your pet is getting the bioavailable nutrition that they need to thrive. Our diets provide a natural source of whole food nutrition.

Some benefits of a raw diet include:

®

LESS POOP TO SCOOP

Easily digestible

increased hydration supporting organ & urinary tract function

Less shedding & less furballs for cats

Reduction in allergies & FOOD SENSITIVITIES

NATURALLY CLEAN TEETH

IMMUNE YSTEM S SUPPORT

industry leaders & Haccp certified We are pet owners ourselves and understand the importance of properly nurturing your canine and feline companions. We are dedicated to making a premium quality, safe and nutritious raw diet for dogs and cats. Currently there is no regulatory body for pet food manufacturers in Canada. To promote responsible and transparent pet food manufacturing, Iron Will Raw has voluntarily worked to acquire HACCPCanada Certification. We are proud to be the first raw pet food manufacturer in Eastern Canada and third in the country to receive this internationally recognized certification.

HACCP stands for Hazard Analysis Critical Control Points. To achieve HACCPCanada Certification, a manufacturer must operate at the highest standards in food safety, quality, traceability, and accountability. A HACCP Certified facility demonstrates internationally recognized commitment to safe food production.

A HACCP Certified facility must:

• Identify and control any food hazards in production

• Demonstrate control of microbiological, physical and chemical contaminants

• Verify and test internal food safety programs and have final audits by third-party auditors

• Have a proactive, rather than reactive, approach to food safety We want you to feel confident that when you choose Iron Will Raw, you’re feeding your pet a safe, nutritious product. From internal checklists to third-party audits, our products and procedures are constantly monitored and assessed for quality and safety.

Our MANUFACTURING PROCESS

O

At Iron Will Raw, we ensure safe food handling and good manufacturing processes are followed throughout our manufacturing process. Our facility encompasses cooled processing, packaging areas, large walk-in coolers and freezers for correct product receiving and storage.

Our high-end grinding equipment ensures product integrity and minimal temperature rise throughout the grinding and mixing stages. Our product goes through a triple grind process, finishing at a 5mm grind, ensuring a fine enough grind for small dogs and cats. Our state-of-the-art portioning machinery ensures customers receive accurate and fresh portions every time.

Our product then enters our freezer at a low temperature which is then quickly drawn down to freezing. This quick freeze locks in the freshness, nutrition and taste for your companions to enjoy over and over again!

ingredients

packaging

recipes

As much as possible, we source our ingredients here in Canada and pride ourselves in using local suppliers. Not only does Iron Will Raw enforce strict supplier requirements, we only purchase high-grade, “human consumption” cuts of meat. With the exception of green tripe, none of our selected cuts of meat are marked as “pet food” from the facilities we purchase from. We also will not deviate from the cut quality of our ingredients for “sale or clearance” product offers.

Our product is packaged in vacuum sealed, convenient, sanitary portions ready to serve to your companion.

Our packaging is 100% recyclable and easy to use. Each box contains vacuum sealed pouches which are individually labeled. Our packaging is compact and colour-coded to make for easy product distinction and merchandizes beautifully in glass door freezers.

Our recipes have been researched and developed in collaboration with veterinarians and animal nutritionists to include ingredients that support optimal canine and feline health. Iron Will Raw offers a comprehensive nutritional panel on all our recipes.

Our nutritionals are obtained by sending product samples out to third-party labs for testing. Our products are re-tested annually or when there is a change in ingredient or significant supplier change.

Iron Will Raw also performs an additional test specially for Taurine in all our formulas.

from coast to coast

pets approve!

TRANSITIONING TO RAW GUIDELINES TRANSITIONING AN ADULT PET When making the transition to a raw pet food diet, we recommend starting with an easily digestible protein, such as our Basic Chicken, Basic Turkey, or Basic Duck. After two days of feeding your pet one of these Basic Formulas, try introducing an Iron Will Raw Original Dinner blend with the same protein.

Cat owners can replace the dinners with their basic counterparts for their transition. Below are two examples of a transition program: EXAMPLE 1

EXAMPLE 2: Suspected chicken intolerance? Try this schedule instead:

BASIC CHICKEN

BASIC TURKEY

ORIGINAL CHICKEN

ORIGINAL TURKEY

ORIGINAL TURKEY

ORIGINAL DUCK

ORIGINAL BEEF

ORIGINAL PORK

TRANSITIONING OPTIONS DAY 1- 2

25% RAW

DAY 3- 4

CONSIDER THE TEMPERATURE 50% RAW

DAY 5- 6

75% RAW

DAY 100% RAW 7

DAY 1

30

MINUTES

Cold Turkey: One of the most common transition methods and is best achieved by feeding your pets their last kibble meal at night and their new raw meal the next morning. If you have a senior pet, or a pet with a history of digestive upset, try adding a probiotic (Hyperlink: https://ironwillrawdogfood.com/collections/suppliments) to their meals prior to transitioning and for the first few weeks on raw. This supports the gut’s natural microflora which enhances digestion and absorption of nutrients.

Gradual: We understand a straight transition onto raw may not work for all pets and owners. If you need to gradually introduce raw to the bowl that is OK. The chart above is how we recommend making a “gradual” transition.

DAY 2

DAY 3

20

10

MINUTES

MINUTES

DAY 4

DAY 5

5

SERVE DIRECTLY FROM FRIDGE

MINUTES

Eating a cold meal quickly, early in the transitioning stage may cause some pets to throw up. To help ease the transition to a raw pet food diet, we recommend using the Temperature chart above and remove your pet’s meal portion from the fridge and let it sit out prior to feeding.

FEEDING YOUR ADULT DOG PERCENTAGE IS BASED ON CURRENT WEIGHT IN POUNDS PER DAY

3%

2-3%

1.5%

ACTIVE UNDERWEIGHT

IDEAL WEIGHT

LESS ACTIVE, OVERWEIGHT, SENIOR

RAW PET FOOD MENU ORIGINAL DINNER

CHICKEN

BEEF

TURKEY

PORK

DUCK

RABBIT

KANGAROO

ORIGINAL DINNER BASIC MEAL

SALMON

*

95% 5%

MEAT ORGANS BONE SUPER GREENS

**NEW SIZE - BASIC SALMON - 4LB (8 X 8OZ POUCHES)

GREEN TRIPE

Untreated + unbleached tripe.

Extremely palatable and contains manganese

4X EACH PROEIN LISTED

K9 CHICKENLESS RANCHLAND PRAIRIE

KALE

High in beta carotene & vitamins like K&C

The basic k9 buffet chickenless

SPINACH

Contains lots of vitamins & nutrients, like iron + caroten

RAW MEATY BONES

ONLY OFFERED IN EASTERN CANADA

SMALL DOG & CAT

MEDIUM DOG

LARGE DOG

BEEF NECK BONES (1 lb)

PARSLEY

High in fiber, contains vitamin C and can also help freshen breath

beef marrow bones (1 piecE) KELP

Beef marrow bones medium (750 g)

Great source of iodine, vitamins and minerals

Sardines (1 lb bag)

BASIC MEAL

100%

QUAIL EGGS (18 PACK)

MEAT ORGANS BONE

findinG YOUR PET’S IDEAL WEIGHT WHEN FEELING THEIR RIBS IN COMPARISON TO THESE SECTIONS OF the FIST, YOUr PET IS:

OVERWEIGHT

THEIR RIBS FEEL LIKE THE ‘MEATIER’PART OF YOUR FIST

IDEAL WEIGHT THEIR RIBS FEEL LIKE THE TOP OF YOUR FIST

UNDERWEIGHT THEIR RIBS FEEL LIKE THE TOP OF YOUR KNUCKLES

Basics 100%

MEAT ORGANS BONE

Our Basic recipes are single protein meat, bone and organs. The Basic formulas are great for dog and cat owners who prefer to add their own fruit, veggies or supplements and for dogs who may need a short term, single protein diet for sensitivities and restrictive diets. For dogs, they are intended for supplemental use only, and if fed alone, are not considered complete and balanced diets.

basic chicken

basic beef

basic turkey

The Basic Chicken is our go-to for starting the transition to raw. This easily digestible, singleprotein meal is a great introduction to raw feeding. A favourite with our feline customers, it is also the preferred base for owners who like to add their own fruits, vegetables and supplements to their dog’s meals.

The Basic Beef is a rich, single protein blend of high grade beef muscle meat, beef organs and green beef tripe. It makes an excellent base for pet parents who like to add in their own fruits and vegetables to their pet’s bowl.

The Basic Turkey is a feline favourite. Rich in taurine and extra meaty, this meal will leave your cats purring for more. Plus it’s low fat! It is also an ideal choice for any pet making the transition to raw. This gentle protein makes transitioning easy.

Ingredients: Chicken and bone, boneless chicken meat, chicken hearts, chicken liver

Ingredients: Beef meat, beef heart, green beef tripe, ground beef bone, beef liver, beef kidney, beef spleen

Ingredients: Turkey and bone, turkey meat, turkey heart, turkey liver

Guaranteed Analysis (per 100 grams)

Guaranteed Analysis (per 100 grams)

Guaranteed Analysis (per 100 grams)

Crude Protein (min). . . . . . . . . . . . . . . 18.09% Crude Fat (min). . . . . . . . . . . . . . . . . . . 12.62% Crude Fibre (max). . . . . . . . . . . . . . . . . . 0.37% Moisture (max). . . . . . . . . . . . . . . . . . . 66.82% Ash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.84% Taurine (mg/oz*). . . . . . . . . . . . . . . . . . . . 44.43 Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . 0.79% Phosphorus. . . . . . . . . . . . . . . . . . . . . . . 0.53% Ca:P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.5:1 Magnesium . . . . . . . . . . . . . . . . . . . . . . . 0.03% Potassium . . . . . . . . . . . . . . . . . . . . . . . . 0.23% Sodium. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.09% Sulphur. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.19% Copper (mg/kg) . . . . . . . . . . . . . . . . . . . . . 1.31 Iron (mg/kg) . . . . . . . . . . . . . . . . . . . . . . . 26.57 Manganese (mg/kg). . . . . . . . . . . . . . . . . . 1.15 Zinc (mg/kg). . . . . . . . . . . . . . . . . . . . . . . 19.74

Crude Protein (min). . . . . . . . . . . . . . . 17.73% Crude Fat (min). . . . . . . . . . . . . . . . . . . 17.01% Crude Fibre (max). . . . . . . . . . . . . . . . . . 3.68% Moisture (max). . . . . . . . . . . . . . . . . . . 49.30% Ash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.76% Taurine (mg/oz*). . . . . . . . . . . . . . . . . . . . 25.16 Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . 0.80% Phosphorus. . . . . . . . . . . . . . . . . . . . . . . 0.47% Ca:P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.7:1 Magnesium . . . . . . . . . . . . . . . . . . . . . . . 0.02% Potassium . . . . . . . . . . . . . . . . . . . . . . . . 0.14% Sodium. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.10% Sulphur. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.16% Copper (mg/kg) . . . . . . . . . . . . . . . . . . . . . 6.94 Iron (mg/kg) . . . . . . . . . . . . . . . . . . . . . . . 51.73 Manganese (mg/kg). . . . . . . . . . . . . . . . . . 1.29 Zinc (mg/kg). . . . . . . . . . . . . . . . . . . . . . . 25.90

Crude Protein (min). . . . . . . . . . . . . . . 16.10% Crude Fat (min). . . . . . . . . . . . . . . . . . . . 5.59% Crude Fibre (max). . . . . . . . . . . . . . . . . . 0.26% Moisture (max). . . . . . . . . . . . . . . . . . . 74.40% Ash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.11% Taurine (mg/oz*). . . . . . . . . . . . . . . . . . . 193.80 Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . 1.33% Phosphorus. . . . . . . . . . . . . . . . . . . . . . . 0.67% Ca:P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2:1 Magnesium . . . . . . . . . . . . . . . . . . . . . . . 0.03% Potassium . . . . . . . . . . . . . . . . . . . . . . . . 0.16% Sodium. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.08% Sulphur. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.19% Copper (mg/kg) . . . . . . . . . . . . . . . . . . . . . 0.93 Iron (mg/kg) . . . . . . . . . . . . . . . . . . . . . . . 15.44 Manganese (mg/kg). . . . . . . . . . . . . . . . . . 0.86 Zinc (mg/kg). . . . . . . . . . . . . . . . . . . . . . . 36.80

Gross Energy (kcal/kg) . . . . . . . . . . . . 2187.07

Gross Energy (kcal/kg) . . . . . . . . . . . 3694.70

Gross Energy (kcal/kg) . . . . . . . . . . . 1424.30

Metabolizable Energy (kcal/kg) . . . . . 1714.00

Metabolizable Energy (kcal/kg) . . . . 3094.76

Metabolizable Energy (kcal/kg) . . . . 1007.48

SINGLE PROTEIN! MEAT, BONES AND ORGANS

Basics 100%

MEAT ORGANS BONE

Taurine is an essential amino acid for cats meaning they do not produce it themselves and require daily intake. While canines do synthesize taurine, the amino acids methionine and cysteine are both required, which are mostly found in animal proteins. All Iron Will Raw formulas are independently tested for taurine levels.

O

basic PORK

basic duck

basic salmon

The Basic Pork is a top choice for pet who are going on a short term elimination diet to sort out food allergies. This single protein option is crammed full of nutrient dense organs and also makes a great base for DIY raw feeders who like to add to their pets’ bowls.

The Basic Duck is one of the most popular menu items for cats. Felines love taste of this taurine rich blend. Duck is an excellent low-fat option that is rich in iron and amino acids, making it a go-to choice for many of our feline customers.

Ingredients: Pork meat, ground pork bone, pork heart, pork liver, pork kidney, pork spleen

Ingredients: Duck and bone, duck meat, duck liver

The Basic Salmon is a simple option for pet parents looking to add in a protein rich in Omega-3 fatty acids. It makes a great meal option for cats and a desirable rotation addition or meal topper for canines. Including the Basic Salmon in your pet’s meal will help support healthy skin and a show-stopping shinny coat

Guaranteed Analysis (per 100 grams)

Guaranteed Analysis (per 100 grams)

Guaranteed Analysis (per 100 grams)

Crude Protein (min). . . . . . . . . . . . . . . 22.35% Crude Fat (min). . . . . . . . . . . . . . . . . . . 15.06% Crude Fibre (max). . . . . . . . . . . . . . . . . . 0.01% Moisture (max). . . . . . . . . . . . . . . . . . . 61.17% Ash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.10% Taurine (mg/oz*). . . . . . . . . . . . . . . . . . . . 25.42 Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . 0.29% Phosphorus. . . . . . . . . . . . . . . . . . . . . . . 0.29% Ca:P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1:1 Magnesium . . . . . . . . . . . . . . . . . . . . . . . 0.02% Potassium . . . . . . . . . . . . . . . . . . . . . . . . 0.24% Sodium. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.06% Sulphur. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.20% Copper (mg/kg) . . . . . . . . . . . . . . . . . . . . 10.07 Iron (mg/kg) . . . . . . . . . . . . . . . . . . . . . . . 43.12 Manganese (mg/kg). . . . . . . . . . . . . . . . . . 0.64 Zinc (mg/kg). . . . . . . . . . . . . . . . . . . . . . . 24.08

Crude Protein (min). . . . . . . . . . . . . . . 16.15% Crude Fat (min). . . . . . . . . . . . . . . . . . . . 9.61% Crude Fibre (max). . . . . . . . . . . . . . . . . . 0.39% Moisture (max). . . . . . . . . . . . . . . . . . . 70.79% Ash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.53% Taurine (mg/oz*). . . . . . . . . . . . . . . . . . . . 83.47 Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . 1.33% Phosphorus. . . . . . . . . . . . . . . . . . . . . . . 0.72% Ca:P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.8:1 Magnesium . . . . . . . . . . . . . . . . . . . . . . . 0.03% Potassium . . . . . . . . . . . . . . . . . . . . . . . . 0.16% Sodium. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.09% Sulphur. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.18% Copper (mg/kg) . . . . . . . . . . . . . . . . . . . . . 3.66 Iron (mg/kg) . . . . . . . . . . . . . . . . . . . . . . . 30.14 Manganese (mg/kg). . . . . . . . . . . . . . . . . . 1.51 Zinc (mg/kg). . . . . . . . . . . . . . . . . . . . . . . 33.26

Crude Protein (min). . . . . . . . . . . . . . . 12.82% Crude Fat (min). . . . . . . . . . . . . . . . . . . 11.71% Crude Fibre (max). . . . . . . . . . . . . . . . . . 0.00% Moisture (max). . . . . . . . . . . . . . . . . . . 69.26% Ash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.53% Taurine (mg/oz*). . . . . . . . . . . . . . . . . . . . 69.93 Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . 1.17% Phosphorus. . . . . . . . . . . . . . . . . . . . . . . 0.62% Ca:P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.9:1 Magnesium . . . . . . . . . . . . . . . . . . . . . . . 0.03% Potassium . . . . . . . . . . . . . . . . . . . . . . . . 0.10% Sodium. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.12% Sulphur. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.14% Copper (mg/kg) . . . . . . . . . . . . . . . . . . . . . 0.49 Iron (mg/kg) . . . . . . . . . . . . . . . . . . . . . . . . 9.88 Manganese (mg/kg). . . . . . . . . . . . . . . . . . 2.58 Zinc (mg/kg). . . . . . . . . . . . . . . . . . . . . . . 30.15

Gross Energy (kcal/kg) . . . . . . . . . . . . 2661.71

Gross Energy (kcal/kg) . . . . . . . . . . . 1804.62

Gross Energy (kcal/kg) . . . . . . . . . . . 1941.36

Metabolizable Energy (kcal/kg) . . . . 2426.49

Metabolizable Energy (kcal/kg) . . . . 1380.41

Metabolizable Energy (kcal/kg) . . . . . 1770.39

Ingredients: Ground salmon and salmon bones

*Daily recommendation for cats is 35-250 mg/day

EASY ONLINE ORDERING AND LOW MINIMUMS

ORIGINAL DINNERS 95%

MEAT ORGANS BONE

5%

SUPER GREENS

Iron Will Raw has formulated our Original Dinners with healthy and nutritious ingredients in mind. Our Original Formulas include superfoods like Green Tripe (beef or lamb), Kale, Spinach, Parsley and Kelp. We recommend rotating your pet’s proteins to maximize nutrition and create a more healthy, complete diet.

ORIGINAL chicken

ORIGINAL beef

ORIGINAL turkey

Our #1 Seller - the Original Chicken Dinner is a delicious blend of quality chicken muscle meat and beef organs. Finished with nutritious green beef tripe and our signature green vegetable blend of kale, spinach, parsley and kelp. This dinner is a household staple for many pets.

This hearty meal is full of quality muscle meat and beef organs. The Original Beef Dinner is our #2 best seller for good reason. It provides excellent nutrition and picky eaters are attracted to the green beef tripe which is blended with our signature green vegetables to complete this dinner.

The Original Turkey Dinner is a leaner option which is great to include in protein rotation and ideal for pets who may need to shed some winter weight. Blended with green lamb tripe and our signature green vegetable mix, this dinner is sure to have your pet licking the bowl and asking for more

Ingredients: Chicken and bone, chicken meat, green beef tripe, beef liver, beef kidney, beef spleen, kale, spinach, parsley, kelp

Ingredients: Beef meat, beef heart, green beef tripe, ground beef bone, beef liver, beef kidney, beef spleen, kale, spinach, parsley, kelp

Ingredients: Turkey and bone, turkey meat, green lamb tripe, turkey liver, kale, spinach, parsley, kelp

Guaranteed Analysis (per 100 grams)

Guaranteed Analysis (per 100 grams)

Guaranteed Analysis (per 100 grams)

Crude Protein (min) . . . . . . . . . . . . . . . 18.31% Crude Fat (min) . . . . . . . . . . . . . . . . . . . 9.75% Crude Fibre (max) . . . . . . . . . . . . . . . . . 0.45% Moisture (max) . . . . . . . . . . . . . . . . . . . 69.10% Ash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.06% Taurine (mg/oz*) . . . . . . . . . . . . . . . . . . . 24.77 Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . 0.85% Phosphorus . . . . . . . . . . . . . . . . . . . . . . . 0.55% Ca:P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.5:1 Magnesium . . . . . . . . . . . . . . . . . . . . . . . 0.04% Potassium . . . . . . . . . . . . . . . . . . . . . . . 0.26% Sodium. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.12% Sulphur . . . . . . . . . . . . . . . . . . . . . . . . . . 0.21% Copper (mg/kg) . . . . . . . . . . . . . . . . . . . . 5.33 Iron (mg/kg) . . . . . . . . . . . . . . . . . . . . . . . 63.82 Manganese (mg/kg). . . . . . . . . . . . . . . . . . 1.59 Zinc (mg/kg). . . . . . . . . . . . . . . . . . . . . . . 22.05

Crude Protein (min). . . . . . . . . . . . . . 16.65% Crude Fat (min). . . . . . . . . . . . . . . . . . . 17.01% Crude Fibre (max). . . . . . . . . . . . . . . . . . 2.54% Moisture (max). . . . . . . . . . . . . . . . . . . 62.74% Ash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.41% Taurine (mg/oz*). . . . . . . . . . . . . . . . . . . 18.26 Calcium . . . . . . . . . . . . . . . . . . . . . . . . . 0.44% Phosphorus. . . . . . . . . . . . . . . . . . . . . . . 0.34% Ca:P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.3:1 Magnesium . . . . . . . . . . . . . . . . . . . . . . . 0.03% Potassium . . . . . . . . . . . . . . . . . . . . . . . . 0.26% Sodium. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.12% Sulphur. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.21% Copper (mg/kg) . . . . . . . . . . . . . . . . . . . . . 6.34 Iron (mg/kg) . . . . . . . . . . . . . . . . . . . . . . . 81.61 Manganese (mg/kg). . . . . . . . . . . . . . . . . . 6.58 Zinc (mg/kg). . . . . . . . . . . . . . . . . . . . . . . 31.77

Crude Protein (min). . . . . . . . . . . . . . . 16.37% Crude Fat (min). . . . . . . . . . . . . . . . . . . . 6.58% Crude Fibre (max). . . . . . . . . . . . . . . . . . 0.53% Moisture (max). . . . . . . . . . . . . . . . . . . 73.14% Ash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.76% Taurine (mg/oz*). . . . . . . . . . . . . . . . . . . 188.93 Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . 1.11% Phosphorus. . . . . . . . . . . . . . . . . . . . . . . 0.60% Ca:P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.8:1 Magnesium . . . . . . . . . . . . . . . . . . . . . . . 0.04% Potassium . . . . . . . . . . . . . . . . . . . . . . . . 0.22% Sodium. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.10% Sulphur. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.22% Copper (mg/kg) . . . . . . . . . . . . . . . . . . . . . 1.86 Iron (mg/kg) . . . . . . . . . . . . . . . . . . . . . . . 48.09 Manganese (mg/kg). . . . . . . . . . . . . . . . . . 2.79 Zinc (mg/kg). . . . . . . . . . . . . . . . . . . . . . . 34.49

Gross Energy (kcal/kg) . . . . . . . . . . . 1932.70

Gross Energy (kcal/kg) . . . . . . . . . . . 2492.64

Gross Energy (kcal/kg) . . . . . . . . . . . 1536.03

Metabolizable Energy (kcal/kg) . . . . . 1449.17

Metabolizable Energy (kcal/kg) . . . . 1956.34

Metabolizable Energy (kcal/kg) . . . . 1098.45

AVAILABLE IN

K9 & RANCHLAND

12 PACKS

AVAILABLE IN

ALL VARIETY CASES

12 PACKS

AVAILABLE IN

K9, PRAIRIE & CHICKENLESS

12 PACKS

COLOUR-CODED & EASY TO STACK PACKAGES LOOK GREAT IN RETAIL FREEZERS

ORIGINAL DINNERS 95%

MEAT ORGANS BONE

5%

SUPER GREENS

NOT AVAILABLE

ORIGINAL pork

ORIGINAL lamb

ORIGINAL duck

The Original Pork Dinner is a wonderful single-protein formula which is great for pets with sensitivities. This blend has a great Ca:P ratio which is important for growing puppies - especially large breeds. Our signature blend of green vegetables provides essential trace minerals, vitamins and nutrients.

The Original Lamb Dinner is a favourite for pet parents who are looking to provide a hardy and nutritious meal for their pet.

We process the entire lamb so you can be confident that top quality meat is being served in your pet’s bowl.

The Original Duck Dinner is a preferred alternative for pets who may have chicken sensitives, or pets who are looking for some variety in their meal rotations. We add high quality muscle meat and round out this blend with our signature green vegetables to produce a meal that will have your pet dancing at meal time. NOW CONTAINS BEEF LIVER!

Ingredients: Pork meat, pork heart, ground pork bone, pork liver, pork kidney, pork spleen, spinach, kale, parsley, kelp

Ingredients: Lamb meat, lamb bone, green lamb tripe, lamb offal (lamb lung, lamb liver, lamb heart, lamb kidney, lamb spleen), kale, spinach, parsley, kelp

Guaranteed Analysis (per 100 grams)

Guaranteed Analysis (per 100 grams)

Guaranteed Analysis (per 100 grams)

Crude Protein (min). . . . . . . . . . . . . . . 19.06% Crude Fat (min). . . . . . . . . . . . . . . . . . . 12.30% Crude Fibre (max). . . . . . . . . . . . . . . . . . 0.08% Moisture (max). . . . . . . . . . . . . . . . . . . 65.31% Ash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.44% Taurine (mg/oz*). . . . . . . . . . . . . . . . . . . . 46.73 Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . 0.55% Phosphorus. . . . . . . . . . . . . . . . . . . . . . . 0.40% Ca:P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.4:1 Magnesium . . . . . . . . . . . . . . . . . . . . . . . 0.03% Potassium . . . . . . . . . . . . . . . . . . . . . . . . 0.30% Sodium. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.08% Sulphur. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.20% Copper (mg/kg) . . . . . . . . . . . . . . . . . . . . . 6.69 Iron (mg/kg) . . . . . . . . . . . . . . . . . . . . . . 34.08 Manganese (mg/kg). . . . . . . . . . . . . . . . . . 3.52 Zinc (mg/kg). . . . . . . . . . . . . . . . . . . . . . . 22.78

Crude Protein (min). . . . . . . . . . . . . . . 17.35% Crude Fat (min). . . . . . . . . . . . . . . . . . . 14.92% Crude Fibre (max). . . . . . . . . . . . . . . . . . 1.42% Moisture (max). . . . . . . . . . . . . . . . . . . 62.85% Ash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.46% Taurine (mg/oz*). . . . . . . . . . . . . . . . . . . . 61.81 Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . 1.24% Phosphorus. . . . . . . . . . . . . . . . . . . . . . . 0.69% Ca:P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.8:1 Magnesium . . . . . . . . . . . . . . . . . . . . . . . 0.04% Potassium . . . . . . . . . . . . . . . . . . . . . . . . 0.23% Sodium. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.14% Sulphur. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.20% Copper (mg/kg) . . . . . . . . . . . . . . . . . . . . . 2.11 Iron (mg/kg) . . . . . . . . . . . . . . . . . . . . . . . 31.38 Manganese (mg/kg). . . . . . . . . . . . . . . . . . 2.94 Zinc (mg/kg). . . . . . . . . . . . . . . . . . . . . . . 31.04

Crude Protein (min). . . . . . . . . . . . . . . 14.90% Crude Fat (min). . . . . . . . . . . . . . . . . . . . 7.62% Crude Fibre (max). . . . . . . . . . . . . . . . . . 0.34% Moisture (max). . . . . . . . . . . . . . . . . . . 72.91% Ash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.08% Taurine (mg/oz*). . . . . . . . . . . . . . . . . . 104.65 Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . 1.20% Phosphorus. . . . . . . . . . . . . . . . . . . . . . . 0.62% Ca:P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.9:1 Magnesium . . . . . . . . . . . . . . . . . . . . . . . 0.03% Potassium . . . . . . . . . . . . . . . . . . . . . . . . 0.17% Sodium. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.11% Sulphur. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.20% Copper. . . . . . . . . . . . . . . . . . . . . . 2.92 mg/kg Iron. . . . . . . . . . . . . . . . . . . . . . . . 23.70 mg/kg Manganese. . . . . . . . . . . . . . . . . . . 1.64 mg/kg Zinc. . . . . . . . . . . . . . . . . . . . . . . . 28.16 mg/kg

Gross Energy (kcal/kg) . . . . . . . . . . . 2279.11

Gross Energy (kcal/kg) . . . . . . . . . . . 2492.64

Gross Energy (kcal/kg) . . . . . . . . . . . . 1571.73

Metabolizable Energy (kcal/kg) . . . . 2070.85

Metabolizable Energy (kcal/kg) . . . . 1956.34

Metabolizable Energy (kcal/kg) . . . . . 1181.87

AVAILABLE IN

PRAIRE & RANCHLAND

12 PACKS

Ingredients: Duck and bone, duck meat, beef liver, kale, spinach, parsley, kelp

*Daily recommendation for cats is 35-250 mg/day

AVAILABLE IN

CHICKENLESS

12 PACKS

SAMPLES, ASSOCIATE TRAINING, EMPLOYEE FEEDING, LOYALTY PROGRAM AND MORE

ORIGINAL DINNERS ORIGINAL rabbit

ORIGINAL kangaroo

The Original Rabbit Dinner is a lean novel protein which makes it ideal with pets who have sensitivities and also for pets who are looking for leaner meal options. We use top quality, locally sourced rabbits and blend them with our signature green vegetable blend to provide necessary minerals and nutrients.

The Original Kangaroo Dinner is exceptional for pets who are looking for a novel protein based diet. This blend is mixed with high quality pork organs and our signature green vegetables to provide necessary amino acids, nutrients and minerals while being ideal for pets with sensitivities.

Ingredients: Whole rabbit with bone, rabbit offal (liver, kidney), kale, spinach, parsley, kelp

Ingredients: Kangaroo meat, pork heart, kangaroo bone, pork liver, pork kidney, pork spleen, kale, spinach, parsley, kelp

Guaranteed Analysis (per 100 grams)

Guaranteed Analysis (per 100 grams)

Crude Protein (min). . . . . . . . . . . . . . . . 14.4% Crude Fat (min). . . . . . . . . . . . . . . . . . . . 8.74% Crude Fibre (max). . . . . . . . . . . . . . . . . . 0.41% Moisture (max). . . . . . . . . . . . . . . . . . . 72.76% Ash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.03% Taurine (mg/oz*). . . . . . . . . . . . . . . . . . . . 21.86 Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . 0.65% Phosphorus. . . . . . . . . . . . . . . . . . . . . . . 0.41% Ca:P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.6:1 Magnesium . . . . . . . . . . . . . . . . . . . . . . . 0.03% Potassium . . . . . . . . . . . . . . . . . . . . . . . . 0.18% Sodium. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.09% Sulphur. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.17% Copper (mg/kg) . . . . . . . . . . . . . . . . . . . . . 3.53 Iron (mg/kg) . . . . . . . . . . . . . . . . . . . . . . . 20.32 Manganese (mg/kg). . . . . . . . . . . . . . . . . . 1.34 Zinc (mg/kg). . . . . . . . . . . . . . . . . . . . . . . 19.71

Crude Protein (min). . . . . . . . . . . . . . . 19.97% Crude Fat (min). . . . . . . . . . . . . . . . . . . . 3.32% Crude Fibre (max). . . . . . . . . . . . . . . . . . 0.03% Moisture (max). . . . . . . . . . . . . . . . . . . 74.19% Ash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.83% Taurine (mg/oz*). . . . . . . . . . . . . . . . . . . . 39.83 Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . 0.30% Phosphorus. . . . . . . . . . . . . . . . . . . . . . . 0.27% Ca:P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1:1 Magnesium . . . . . . . . . . . . . . . . . . . . . . . 0.02% Potassium . . . . . . . . . . . . . . . . . . . . . . . . 0.26% Sodium. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.07% Sulphur. . . . . . . . . . . . . . . . . . . . . . . . . . . 0.01% Copper (mg/kg) . . . . . . . . . . . . . . . . . . . . . 9.12 Iron (mg/kg) . . . . . . . . . . . . . . . . . . . . . . . 60.90 Manganese (mg/kg). . . . . . . . . . . . . . . . . . 2.24 Zinc (mg/kg). . . . . . . . . . . . . . . . . . . . . . . 33.14

Gross Energy (kcal/kg) . . . . . . . . . . . 1932.70

Gross Energy (kcal/kg) . . . . . . . . . . . 2492.64

Metabolizable Energy (kcal/kg) . . . . . 1449.17

Metabolizable Energy (kcal/kg) . . . . 1956.34

includes super greens.

O

Kale 4 Anti-inflammatory & anti-oxidant 4 Supports the cardiovascular system 4 Contains essential vitamins, such as beta carotene, calcium, vitamins C & K 4 Supports eye health with lutein & zeaxanthin

spinach 4 Boosts immune system & restores energy 4 Rich in vitamins A, B, C, K & minerals 4 Promotes healthy bowels 4 Helps circulation with folate & iron

parsley 4 Regulates kidney function & defends against bladder stones/infections 4 Natural detox & supports digestion 4 Contains trace minerals such as calcium, potassium, iron, magnesium & phosphorus 4 High in protein, fiber & vitamins A, B1, B2, C, K

kelp 4 Supports glandular function & metabolism 4 Nourishes sensory nerves, spinal cord & brain membranes 4 Boosts vitamins A, B1, B2, C, D, E & amino acids 4 Rich in sodium, calcium, potassium, iron, magnesium & phosphorus

*Daily recommendation for cats is 35-250 mg/day

RAW PET FOOD YOU CAN TRUST.

VARIETY CASES - 12 Pack Each 12lb Variety Pack offers a selection of THREE different Original Dinner formulas. Our Variety Packs make raw feeding and protein rotation easy and convenient. Just gab your pet’s favourite combination and you’re all set!

k9

CHICKENLESS

The K9 12 pack is made up of our top selling Original Dinners. It’s easy to show your pet how much you love them with this easy to grab box.

The Chickenless 12 Pack is great for pets who have chicken sensitivities. Let us take the worry our of avoiding chicken products.

This popular variety pack will have your dog drooling for more!

PRAIRIE

The Prairie 12 Pack will let you spoil your pet with this nutritional optimal protein rotation. Worry less about what you're feeding and spend more time doing the things you love with your pet!

Ranchland

Our Ranchland 12 Pack is a combination of Original Dinners that will be sure to win your pup’s heart. You can feel confident that you’re providing the best for your best friend.

4x Chicken Dinner

4x Duck Dinner

4x Pork Dinner

4x Beef Dinner

4x Beef Dinner

4x Turkey Dinner

4x Beef Dinner

4x Chicken Dinner

4x Turkey Dinner

4x Beef Dinner

4x Turkey Dinner

4x Pork Dinner

BONES & EXTRAS* Including Raw Meaty Bones in a dogs diet will provide many great benefits like, clean white teeth, increased neck, jaw and shoulder musculature and is a great way to keep your pet busy and stimulated. Raw meaty bones can be used as meal replacements or meal toppers in any dogs diet.

SMALL DOG & CAT

BEEF NECK BONES (1 lb) beef marrow bones (1 piecE) Beef marrow bones medium (750 g) Sardines (1 lb bag) QUAIL EGGS (18 PACK) *Only offered in Eastern Canada

MEDIUM DOG

LARGE DOG

programs & policies BECOMING A RETAIL PARTNER

EMPLOYEE DISCOUNT PROGRAMS

We maintain a retailer focused business model and offer reasonable lead times and simple ordering processes. Iron Will Raw provides excellent service and a premium product, so retailers can feel confident in offering the best raw food to their customers.

Iron Will Raw is happy to offer an employee discount program to help support your store associates in feeding Iron Will Raw. We believe that this allows for your employees to better be able to share the benefits of Iron Will Raw first hand with your shoppers. Iron Will Raw will extend a credit for up to $60(retail)each worth of food for up to 2 employees each calendar month(max credit of up to $120 retail monthly).

Employees can purchase directly from instore inventory and make payment arrangements directly with the store. All we require is a copy of their purchase receipt be submitted to the Iron Will Raw office for credit. We request that receipts be submitted to Iron Will Raw within 30 days of transaction. Reimbursement will be in the form of credit on retailer’s account and are subject to deduction of any discounts provided at time of retailer’s purchase. Reimbursements are issued once requests are reviewed by Iron Will Raw.

When you choose to join the Iron Will Raw retailer family, you can be assured of the following services.

OINING THE J F O S IT F E BEN W FAMILY: IRON WILL RA ote ndance to prom Tradeshow Atte at your store op consumers to sh dge training Product Knowle es ciat sessions for asso ays In-Store Demo D ional material In-Store Promot and signage ering Easy Online Ord Low Minimums

Sample Program with real people Quality Service, lls to answer your ca we love having Facility Tours – e our process! retailers come se

***Owners are not eligible to participate as they already are able to purchase Iron Will Raw at cost for personal use*** Iron Will RAWards Program Once the customer has purchased 12 Iron Will Raw items, they are entitled to a FREE ITEM at the value of the least expensive item on their Iron Will RAWards. A copy of the proof of purchase as well as the free item must be reflected in the POS or Loyalty Tracking System report for each purchase.

Stores can choose to participate. We require that stores use their POS system if it keeps track of frequent buyer programs and prints out a report which shows the customer name and price breakdown of each purchase. If you do not currently have a loyalty tracking system with your POS we recommend looking into the ZOOZ Solutions App. Items which do not clearly have a transaction record reflected on the POS report cannot be honoured.

For reimbursement, the completed Iron Will RAWards reports which also show the free item given, must be submitted to Iron Will Raw within 30 business days of fulfillment. Reimbursement will be made at wholesale cost in the form of credit on the retailer’s account and are subject to deduction of any discounts provided to the retailer at time of purchase.

All Meal Deals are excluded from the Iron Will RAWards Program. Items purchased with any other discount, coupons, credit or promotion cannot be applied to the Iron Will RAWards Program.

SATISFACTION GUARANTEE f for any reason customers are unsatisfied with their purchase , we will gladly issue a refund within 30 days of customer purchase. Returns must include the original register receipt, refund receipt and the product must not be more than 50% consumed. **Once Product has left a retailer’s location is is not eligible for resale** Refunds given will be in the form of credit on retailer’s account and are subject to deduction of any discounts provided at time of purchase.

Returns made with claims of causing animal or human illness are subject to thorough investigation in accordance with Iron Will Raw’s Safe Food Handling procedures. In these cases we must have the Best Before date from the product and may request that the product be returned for review, testing and documentation. Please request that the customer freeze any thawed product before returning. Retailers must clearly mark the product to be returned to Iron Will Raw so that it is not accidentally resold. We request that either the retailer or customer contact us directly so that we can complete the necessary return tracking documents Credits are issued once the return documentation has been received and reviewed by Iron Will Raw. EXPIRED PRODUCT POLICY The Best Before date found on Iron Will Raw product is verified and validated by our internal retained sample program. For food safety, Iron Will Raw does not take back expired, or near expiring product. Iron Will Raw does not offer discounts on products which have neared or expired in-store. Food which has passed the Best Before date must not be fed to animals.

deliveries Western Canada Includes Manitoba to BC Distribution and Delivery by: Pan Pacific Pet 34079 Gladys Avenue Abbotsford BC V2S 2E8 Phone: 604-850-1510 Toll Free: 1-800-663-6644 Ontario Distribution and Delivery by: Iron Will Raw, or 3rd party LTL Carrier Eastern Canada Includes Quebec to Maritimes Distribution through Iron Will Raw Delivery scheduled by 3rd party LTL Carrier

®

Eastern Canada

Western Canada Ontario

600 Read Road, St. Catharines, Ontario L2R 7K6 | 905-714-9698 | ironwillraw.com

RETAILER

®

KICK-START PROGRAM Dedicated Full Iron Will Raw

START

TODAY!

i

RAW

FREEZER DOOR *Artist Rendering

Our RETAILER KICK-START PROGRAM is designed as a partnership to create BUZZ and EXCITEMENT around the brand in-store. We want to kick-off our relationship with a bang by supporting staff and customer trials. Iron Will Raw will partner with you to use social media and DRIVE new customers into your store!

72 FREE Customer Sample* Coupons RAWards Program Buy 12 get 1 FREE Excludes 18 lb meal deals.

Stores reimbursed for lowest priced item.

Iron Will Raw Funded BOGO 50% OFF Event for 2 weeks

Staff Feeding Program Valued at up to $120 retail monthly

Excludes 18lbs Meal Deals.

No Rain Checks.

IWR_5OFF_Coupon_2x4_061721_FINAL.pdf

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Iron Will Raw Staff Feeding Program details to be shared by Pan Pacific Rep. 1

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50%F OF

E FRE

72 FREE Customer Samples* 6 - 12 Packs of Assorted Samples To be ordered within the first 3 months by the store. Credits for Customer Samples will be issued as bill-backs through Pan Pacific.

Coupons Store will receive: 25x $2.00 OFF COUPONS & 25x $5.00 OFF COUPONS to encourage trial following BOGO 50% OFF promotion.

Iron Will Raw Funded BOGO 50% OFF Event for 2 Weeks Iron Will Raw will provide promotional graphics to store to share on social media.

WHY CHOOSE IRON WILL RAW? Iron Will Raw uses Human Grade Quality ingredients from Federally or Provincially inspected facilities

Made in Canada with ingredients sourced as locally as possible

Iron Will Raw is the ONLY HACCP Certified Raw Pet Food Manufacturer in Eastern Canada.

Accountability + Safety + Traceability

No rain checks. All credits will be issued as bill-backs through Pan Pacfic. *After stores hand out initial free samples they’re available to reorder at wholesale cost through Pan Pacific Pet. **Additional promotions available if retailer dedicates a double door freezer to Iron Will Raw Products

Iron Will Raw in-store POP and promotional materiaL IWR_2OFF_Coupon_2x4_061721_FINAL.pdf

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Coupon Tear Pads

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Raw Transition Script Pad IWR_ScriptPad_4x6_011619.pdf

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Freezer Decals

Freezer Toppers

Window Poster IWR_WindowPoster_11x17_022119.pdf

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Swag

3:10 PM

IWR Flyer_Brochure_3fold_11x8.5_021119.pdf

Brochure

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FAQs

[

Please visit our website for a full list of our FAQs

CAN I FEED IRON WILL RAW TO MY CATS? Cats are designed to eat raw meat and as obligate carnivores benefit greatly from a raw meat-based diet. Iron Will Raw is ideal for cats – we recommend any of our Basic Formulas. You’ll see that we have our taurine tested for all our formulas made specifically for our cat clients.

DO I NEED TO ADD SUPPLEMENTS TO IRON WILL RAW BLENDS? Due to the nature of animal feed in Canada, it is always recommended to add a high quality Omega-3 supplement to your pet’s food. This is especially important if feeding a predominately chicken based diet.

Iron Will Raw encourages a rotational protein offering in order to achieve nutritional adequacy. If you are targeting a specific ailment, then you may want to look at other supplements depending on your pet’s needs.

WHAT IS THE BONE RATIO? For nutritional value, it is critical to look beyond any sort of percentage breakdown and evaluate the nutritional panel against your pet’s specific requirements. In all of our products (except beef) you will find a 10-15% bone content. We add a significant amount of muscle meat to those to ensure nutritional adequacy. Since these formulas use necks, meaty carcasses and whole animal parts (such as, legs, wings, etc.) the exact bone content can vary from time to time depending on frame of individual animal. In our beef formulas, the bone is added in separately at 10%. It’s important to note that not all bones have the same density of calcium content, so percentages can vary dependent on the specific bone type used.

IS THE MEAT USED IN IRON WILL RAW HORMONE AND ANTIBIOTIC FREE? One of our main focuses as a company is education and as a result, we are very particular on the wording we use when speaking to customers.

The term “antibiotic and hormone free” are not fully explained to the general public. All meats processed to CFIA standards in Canada are classified as “hormone and antibiotic free”. It is important to note that this does NOT mean the animal is hormone free nor does it mean that the animals have never received vaccines, antibiotics/antimicrobials.

All animals used for human consumption in Canada (even organic) are required by law to receive vaccines and must be treated if they become ill as it is inhumane to not treat a sick animal. Further to that – all animals have hormones in them (just like people) so what is important to recognize is that no Growth Hormones are added. This is the standard for all human consumption meat across Canada. For more information on Canadian meat standards visit the FAQs on our website.

] At Iron Will Raw, raw feeding is not just a trend - it’s a lifestyle.

We are committed to bettering the raw pet food category and proving that commercial raw pet foods can be safe, nutritious and trusted.

We understand that as retailers, it can be overwhelming to decipher between the ever-growing number of raw pet food manufacturers.

So, we have come up with a list of initial questions that are helpful in determining what raw products to offer your customers.

Where is the meat sourced? More important than it coming from “federal inspected facilities”, what classification does the meat have that they are sourcing? Is it pet food quality meats coming from human consumption facilities?

What food safety certifications does the manufacturer have? How are these maintained?

How often are their documents reviewed and verified internally and by third-parties?

What traceability programs do they have? How is their product tracked from supplier, through production, to store? Are there lot codes/best before dates? Can they do a recall if required?

Can you tour the facility? Will they open their doors and show you where the food you’re selling is coming from? What personal protection/ hygiene steps are required for you to tour the manufacturing plant?

How do they control and monitor environmental and product microbiology? Pathogens and bacteria ARE a concern with raw meat and product and need to be recognized, respected and controlled.

How is product temperature monitored and verified through the facility and including delivery? Are there available driver’s logs that validate product temperature control?

What steps are in place to monitor and maintain recipe nutritional adequacy?

NOTES

Raw pet food you can trust.

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REVOLUTION PRODUCT OF CANADA 600 Read Road, St. Catharines, Ontario L2R 7K6 905-714-9698 • ironwillraw.com 0721