Framework for Marketing Management: Integrated PharmaSim Simulation Experience and Interpretive Simulations Card Group B Package, 4/E
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Simulation Experience and Interpretive Simulations Access Code Card Group B
Package (4th Edition) [Oct 02, 2008] Kotler, Philip; Keller, Kevin and Simulations,
Interpretive …
Product details
Publisher : Pearson College Div; 4th edition (January 1, 2008)
Language : English
Paperback : 391 pages
ISBN-10 : 0138151695
ISBN-13 : 978-0138151690
Philip Kotler
PhilipKotleristheS.C.JohnsonDistinguished ProfessorofInternationalMarketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees fromtwenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.