
International Research Journal of Engineering and Technology (IRJET) e-ISSN:2395-0056
Volume: 12 Issue: 07 | Jul 2025 www.irjet.net p-ISSN:2395-0072
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International Research Journal of Engineering and Technology (IRJET) e-ISSN:2395-0056
Volume: 12 Issue: 07 | Jul 2025 www.irjet.net p-ISSN:2395-0072
J. Sophia Rosaline1
1Assistant Professor, Department of management studies, Bharath institute of higher education and Research, Selaiyur, Chennai 600073, Tamil Nadu, India
Abstract - HumanResourceManagement(HRM)involves the formalized processes of managing people within organizations, primarily focusing on staffing, compensation and benefits, and work design. The core objectiveofHRMistoenhanceorganizationalproductivity by maximizing each employee's effectiveness. Despite the ever-evolving business landscape, HRM's foundational goal of talent acquisition, development, retention, workforce alignment, and contributing significantly to businessoutcomesremainsconstant.However,today'sHR managers are increasingly facing new, emerging challenges that require innovative strategies and approaches. This paper examines the evolving issues in HRM, proposes potential solutions, and identifies new challengesonthehorizon.
Keywords: Human Resource Management, Emerging Challenges, Diversity, Globalization, Employee Retention, OrganizationalDevelopment.
Theworldisrapidlyevolvingintoaglobaleconomydueto advancements in communication technologies, the dismantling of social and economic barriers, and the integration of diverse markets. In this context, the role of the HR manager has become increasingly critical in fosteringaworkenvironmentthatallowsemployeesfrom diverse backgrounds, cultures, and nationalities to work cohesively and thrive. As administrative tasks are increasingly automated or outsourced, HR professionals must adapt by developing new skills and assuming new responsibilitiesthatwerepreviouslyuncharted.
HR managers today face the dual challenge of competing in a global marketplace while managing a diverse workforce.Thechallengeofoptimizingtheuseofavailable human capital is particularly acute, as it is critical for the success of any organization, regardless of its size or type. GiventheemergenceofnewHRissues,thispaperseeksto explorethesechallengesandofferstrategicsolutions.
1.ToresearchHRM'sdifficulties.
2.Toofferadviceonhowtogetthroughobstacles.
3.TodrawattentiontoHRM'supcomingproblems.
Despite the revolution caused by technologies in work processes,digitaltransformationrequiresintrinsichuman skillstoensureusabilityandefficiencyfortheapplication of digital technologies (Cimini et al., 2020, Galati and Bigliardi, 2019, Pacaux-Lemoine et al., 2017, Pontes et al., 2021,Ramzi etal.,2019,Romero etal.,2020,Sakurada et al.,2020).Inthissense,thelabormarketneedstoadaptto the related demands (Liboni et al., 2019, Stachová et al., 2019) because the increase in intelligence in the technological system and generation of complex data requiresmorequalifiedworkerstomakedecisionsinvery differentareasofwork(Caglianoetal.,2019,Jermanetal., 2020).
Considering the importance of the workforce in the success of digital transformation, it is necessary to understandthevisionofdigitaltechnologywithrespectto achieving changes to aspects of human resource management (HRM). Traditional HRM is the process of managing people in organizations, and includes all of the techniquesemployedtomanagepeopleandkeepthemup to date, qualified, and aligned according to the expectations of stakeholders; there is also focus on activitiesrelatedtotheprofessionalqualification,learning, and training of individuals (Gooderham et al., 2019, Hecklau et al., 2016, Liboni et al., 2019). It also includes outlining the organizational structure, improving communication, and developing ethical and social principles.
From the transformations caused by Industry 4.0, it is necessary to understand how its changes affect HRM, including the application of digital technologies to their tasks, introducing the concept of Human Resources Management4.0(HRM4.0-SmartHR4.0).Anewconcept was developed through the application of technologies arisingfromIndustry4.0(Sivathanu&Pillai,2018)inthe HR sector, making it more agile, ensuring the welfare of workers (Mazurchenko & Maršíková, 2019) before the labormarket, and extractingthe human potential for new tasks. Therefore, HRM 4.0 currently needs to create a digital culture of digital people trained with digital tools,

International Research Journal of Engineering and Technology (IRJET) e-ISSN:2395-0056
Volume: 12 Issue: 07 | Jul 2025 www.irjet.net p-ISSN:2395-0072
that is, with the right skills to increase productivity (Kumar,2018).
The World Economic Forum (2020) reported that 84% of respondentswillacceleratethedigitalizationofwork(e.g., remote working and video conferencing) and 50% will accelerate the automation of jobs, thus increasing the use of digital technologies. This outlook is expected to bring challenges for the workforce as the Deloitte (Deloitte Company, 2021) survey states that less than 33% of workersarepreparedfortechnologicalchanges,especially remotework,whichisamajorchallengeforHRM.
Itisimportanttonotethatsomeactorsareessentialinthe digital transformation process to understand the link betweenpeopleanddigitaltechnologies.Thisallowsusto understand how changes occur in HRM 4.0 and the need for human capital to meet current and future market demands (Liszka et al., 2019), consolidated by the use of keyperformanceindicators(KPIs) fordecision-making.In this configuration, engineers represent a category of professionals with a high degree of importance in technologicaladvancement(Lantada,2020).
Research Type: Comparative Research: This involves comparing the effectiveness, strategies, and outcomes of email marketing and affiliate marketing. Data Collection Methods: Primary Data: Surveys, interviews, and focus groups with marketing professionals and consumers. Secondary Data: Analysis of existing literature, case studies, and industry reports. Sampling Design: Target Population: Marketing professionals, businesses using email and affiliate marketing, and consumers. Sampling Technique: Stratified random sampling to ensure representation from different industries and demographics. Data Analysis: Quantitative Analysis: Statistical analysis of survey data to compare metrics like ROI, conversion rates, and customer acquisition costs. Qualitative Analysis: Thematic analysis of interview and focus group data to understand perceptions and experiences.
1. Internationalization of HRM
Everysuccessfulbusinessman'sheadhasbeeninvadedby the phrase "globalization," and the idea of a "global village" is a prevalent problem in the contemporary businessworld.Peoplefromallovertheworldarecoming together as part of the process of globalization, which is facilitated by the extensive network of communication technology. The modern business environment has been impacted by this facet of globalization. Today’s HR managers don't have to rely on a narrow, constrained
market to get the qualified workers they need to tackle global difficulties; instead, they may hire people from all overtheworld.
HowtheissuesofHRMareaffectedby"Globalization"?
Indian businesses are concerned about how to dealwithcompetitionfromMNCs.
As globalisation advances, more foreign businesses are joining the Indian market, and native businesses will face far more difficult obstaclesintheyearstocome.
Businesses are compelled by globalisation to quickly grow outside of their immediate bordersintotheinternationalmarket.
Significant investment and modernisation would necessitate the replacement of superfluous and undertrained workers with highly qualified and technically trained individuals.
The requirement for training will inevitably grow as well-trained executives' technological andbehaviouralabilitiesneedtobeupdated.
A workforce that is multicultural is one that consists of bothmenandwomenwhocomefromanumberofvarious racial and cultural origins. Despite some distortions that may result from discrimination or cultural bias in hiring, thelabourforceinanynationreflectsthepopulationfrom whichitisdrawn.HRmanagersmayfinditdifficulttodeal withemployeeswhohavedifferent"age,""gender,""race," "educational background," "location," "income," "parental status,""religiousbeliefs,""maritalstatus,""ancestry,"and "work experience."Communication problems and an increaseinthefrictionthatmightarisewhenpersonswith different expectations and habits interact can result from cultural differences. The diversity of the workforce is growing as a result. The HR manager has a difficult job managing these employees who have varied religious, cultural, and moral backgrounds. Therefore, it is crucial foranHRmanagertoestablishasettingwherediversity's benefits are maximized and its drawbacks are as little as feasible.
Any organization must select its staff carefully, but small businessesthatmayfinditdifficulttocompetewithlarger employers should pay special attention. To help them create and deliver high-quality goods and services, small businessesrequirestaffthatisqualifiedandcompetent.In addition to these challenges, there are a few other elements that affect hiring decisions. A HR manager must therefore take into account each of these factors when

International Research Journal of Engineering and Technology (IRJET) e-ISSN:2395-0056
choosing the employee who would be most beneficial to his organization. Following are some of the elements that influencethestaffselectionprocess.
ExternalVariables
Recommendations
If the person being recommended is good or bad, current employees may suggest their friends or family to fill the positions.
Politicalpower
Wecouldneedtochoosethoseindividualsiftheyshowup for the interview under the influence of politicians who are well-known to the HR manager and have good relationshipswiththebusiness.
Personalprejudice
Bribery
Internalvariables
costofhiring.
The selection process may be impacted by the costoftherecruitmentprocedure.
Analysisofjobs
Humanresourcemanagement
Beforehiringpeople,there mayalreadybea planinplace forhiringpersonnel,andahumanresourcesmanagermay need to stick to that plan in order to avoid being in a positionwherehecan'tmakenewdecisions.
4. Observance of Rules and Laws
Itcanbechallengingforbusinessownerstostayontopof evolving employment legislation. Many people decide to disregard employment regulations because they think their firm is exempt from them. However, doing so may resultinaudits,legalaction,andultimatelythedemiseofa corporation. It will be difficult for the HR manager to choose an employee while taking into account all employment rules and regulations because he will be in chargeofhiringemployeesandhasaresponsibilitytotake care of employment laws and regulations. He needs to keep up with the evolving laws and norms governing the workplace.
Knowing where you stand right now and, occasionally, whereyouwillbewithyourabilitiesinthefutureiskeyto effective training. People can learn new information, new methodologies, and refresh their current knowledge and abilities through training, it increases the effectiveness at work and makes changes. The goal of providing the
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training is to make an impression that endures after the programmeisoverandtokeepstaffmembersinformedof emerging trends. Training can be provided to help both individualsandgroupsincreasetheirskills.
Anybusinessthataspirestoberegardedas"agreatplace to work" must take special care to reduce and enable employee work-life conflict. The difficult part is figuring out how to support employees' ability to combine work andlifewithoutinterferingwiththeirprivateaffairs.Such an organization frequently struggles to come up with innovative solutions that are doable to implement but haveasignificantimpact.
7. Retaining company’s employee
Working professionals now have the ability to work anywhere in the world thanks to globalization, and since they have access to countless attractive employment possibilities,findingandkeepingthetopindustrytalentis noeasytask.
Creating a great workplace and offering greater pay and benefitsthanyourrivalscanhelpyoukeepthemonboard andinspirethem.
8. Conflict Resolution
Organizations cannot exist without conflict. 80% of conflict situations are known to arise without human volition. Its root causes are the unique traits of each person as well as the organisational structure, which is influencedbythecompanyculture.
Managers of human resources should be able to resolve disputes between employees and employers without offendingeitherparty.
Even though interpersonal disagreements are almost impossible to prevent, HR managers can overcome the problems by handling them diplomatically. To prevent furtherdisputes,theymustbeabletolistentoeachparty, makeadecision,andpersuadethemoftheirdecision.
How to overcome the HR difficulties?
Appropriate HR planning: In order to meet the aforementionedchallenges,anHRmanagermustproperly plan ahead before beginning the recruitment or selection process. This includes determining the number of openings for each type of position, where to find candidates for those positions, the qualifications that candidatesmusthave,howtoconductinterviews,andany potential obstacles that may affect the decision to hire a candidate.

International Research Journal of Engineering and Technology (IRJET) e-ISSN:2395-0056
Volume: 12 Issue: 07 | Jul 2025 www.irjet.net p-ISSN:2395-0072
Fairness:Ahuman resourcesmanagershouldn'ttreat his employeesharshly.
Communication: Clear and intelligible communication musttakeplacebetweentheHRmanagerordepartmental managers and the employees. Business owners should concentrateonexplainingtheadvantagesofthechangeto all stakeholders so that staff members can swiftly and easilyadapttochanges.
Ethical behaviour: A human resources manager should actethicallyinordertomaintainfriendlyconnectionswith staff, prevent conflicts, and manage a varied workforce withcare.
Coordination: An HR manager must deal with a diverse workforceandinspirehisteammemberstotakeaction.As a result, he must cultivate a coordinated mentality both insidehimselfandintheworkplace.
Sympathy and Consideration: Because humans are socialcreatures,theyrequireconsiderationandsympathy fromothers,whetheratworkorotherwise.BecauseanHR manager deals with people, he or she needs to be sympatheticandtaketheproblemsofothersintoaccount.
PlanningforHRisoneofthemostimportanttasksforHR managers. The organization role in terms of HR has changed from being "behind the scenes" to becoming a crucial differentiator in company. The 21st century has giventheHRjobsanewdimension,particularlyinlightof globalization.Manpowermanagementisadifficultjobthat callsforspecializedknowledge.
1.Selection
2.Theadvancementofone'scareer
3. Supporting diverse workforce and organisational culture
4.Businessmoralsandprinciples
5.Retentionandmotivationaltactics
6.Adoptingaflexibleschedule
7.Maintainingawork-lifebalance
8.Workplacerelations
5. CONCLUSION
According to the aforementioned justifications, globalizationhasnumerouseffectsonbusinesses, someof which may involve cultural diversity. The HRM of today must develop the knowledge, perspective, and skills requiredtogainacompetitiveedgeonaglobalbasis.Since
creativity and innovation are recognized to be the secret to success, HR managers must constantly be on the lookout for them. To meet the challenges of globalization, which has given organizations a completely new perspective, HR is crucial. Since the company has become more adept at utilizing technology, it is crucial to adapt anydevelopments.ItwillbedifficultforanHRmanagerto keep in mind not only the effects of globalization but also some other factors, such as technological advancements, the competency of current employees, the skill and knowledge of the younger generation, laws and regulations regarding employee benefits, and growing competitioninthebusinessenvironmentduringselection
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