Project: Galath3a

PROJECT: GALATH3A FemTech disrupting women's image in the digital-age

Irina Bogdan + Gili Ron Berlin Open Lab Universität der Künste Berlin | TU Berlin

1

ABSTRACT ongoing

these behaviours: are they necessary?

design research in woman-machine

Should it be passed on? If so, how

collaboration,

the

could we enhance it to empower

Berlin Open Lab, Universität der

women? The work raises questions

Künste, Berlin. Speculating on what

about sexuality, gender biases and

is culturally considered as womanly

human-machine kinship.

Project:GALATH3A

is

an

performed

at

behaviour and women’s image in the digital age inspired a design process of

Our method includes 3d scanning,

gestures and gentle touch, in robotic

design of digital make-up patterns,

fabrication. We focus on the act of

design and fabrication of bespoke

applying makeup: associated with

end-effectors, translation of hand

commoditization of women and the

gestures

male gaze, for a design intervention. A

Currently tested on our faces, our aim

robotic arm mirroring human gestures

is with an interactive, live installation

prompts questions about the nature of

for people to participate in.

into

robotic

tool-path.

FACE DRAWING SIMULATION Proposed collaboration in putting on make-up, to addres smistrust in automation.

3

INTRODUCTION New technologies effect self-image

the norms of womanhood, we

in the digital-age. Beauty standards

propose a bespoke woman-machine

are imposed via social-media

collaboration. Behaviors considered

and

the physical impression of the woman

“womanly”

body is used to promote sales. Digital

translated into machine tool-path.

tools and interfaces also enable

By digitally “mirroring” gestures, we

exploration of varied occurrences to

question the behavior associated

“woman” or “feminine”. From digital

with and the norms expected of

filters to CGI influencers, alternative

genders. Mirroring also gives way to

lifestyles, genders, body types and

reversal of gender roles and power

feminisms occur and made public. Thus,

structures.

digital-tools are potentous for gender

Galathea is the image of the perfect

representation and empowerment.

woman formed by Pygmalion, for

While women’s image is explored in

his pleasure. We wanted to reverse

images and digital graphics, women’s

this relationship: the instrument

image in gestures and movements are

is regarded as equal to its human

yet to be explored with digital tools.

counterparts and is invited to partake

To contemplate and fabulate on

in co-creation.

Right: FACE DRAWING, Berlin Open Lab, UDK Experiments in robotic fabrication, using UR5 robotic-arm

are

recorded

and

5

AIM We aim to add to the political discourse

of inhibiting a posthumanist world

on the image of women and disrupt it,

and positively facing what is already

using woman-machine collaboration.

happening.

The design proposes an innovative

Our aim for is to present the findings

approach to machining and tool-path

of our research as an interactive

planning, emphasizing the use of

installation. A set up a live performance

gestures to improve human-machine

with public participation: 3d scanning

interaction, through gaining of trust.

and makeup applied by a robotic

Despite having a largely automated

arm, unique for each individual. The

environment already, automation and

installation on-site includes a set

robots are

often seen as negative

design of a 3.0 salon, built in Berlin

processes and entities. We wish to

and assembled for ARS Electronica

promote kinship and collaboration

2021.

between humans and robots as a way

7

INNOVATION Project:Galath3a is situated at the

“Hacking make-up” is an innovative

crossroad of fashion, technology and

design

art. Its speculative design and the

behaviors, sometimes negative ones,

performative quality of the research

are repurposed to empower those

and planned installation can be used

who do them. We propose coupling

to promote novel design-approaches

old behaviours with new materials

in all of the industries mentioned.

and digital agency, to empower

In the cosmetic industry, hacking

women.

makeup has potential in promoting

The design proposes an innovative

social cohesion, gender equality and

approach to tool-path planning:

products responding to issues of digital

using gestures to improve human-

privacy. In the Tech-industry, the project

machine interaction, through

promotes a kinship between humans

gaining of trust. Despite having a

and robots with innovative approach

largely

to machine tool-path planning. This

already, automation and robots are

has potential in emerging fields where

often seen as negative processes and

humans and machines work together:

entities. We wish to promote kinship

in fabrication, design and service.

and collaboration between humans

Data

human-machine

and robots as a way of inhibiting a

collaboration and trust can benefit the

posthumanist world and positively

robotic design industry.

facing what is already happening.

mining

on

method

where

automated

known

the

environment

9

METHOD with

code. 3D scans for tool-path planning

robots,

are innovative and advantageous in

visualization and simulation to imitate

hi-res execution. Out intended use

human-gestures and their use in

of the robotic arm in gentle gestures

human-machine collaboration. Human

performed on multiple users at once

gestures, studied and translated into

has, to the best of our knowledge,

tool-path, play a role in building trust

never been done before.

between

“Hacking make-up” is an innovative

This

research’s

appropriating

initiative

is

industrial

humans

and

machines.

Gaining of trust is tested with robotic-

design

touch. We chose to focus on robotically

behaviors, sometimes negative ones,

applying makeup because it demands

are repurposed to empower those

accuracy, gentle touch and trust.

who do them. We propose coupling

The

process

old behaviours with new materials

consists of a constantly synchronizing

and digital agency to empower

data-flow, changing with every new

women.

subject. This is in contrast to widespread

Finally, project:Galath3a’s innovative

use of robotic arms in a factory line

use of industrial robots as instruments

fabrication type and a pre-written

to promote gender-related discourse

bespoke

fabrication

method

where

known

11

3D FACIAL SCAN | PHOTOGRAMMETRIC Bridges the gaps between tangible and digital world. The resulted point clous informs the robot.

13

DATA FLOW AND DIGITAL DESIGN Photogrammetry > Point Cloud > Mesh > Facial Read > Designed Patterns > Machine Tool-path

15

ROBOTIC DRAWING Tests performed at the Berlin Open LAb, UDK, Berlin

17

TOOLS Project:Galath3a

constitutes

a

3D scanning and Ai training for facial

multitude of cutting-edge technology.

recognition and a resultant make-up

Robotic tool-path planning consists of

design pattern.

photogrammetric 3D scans, digitally

The use of a 6-axes robotic arm is

designed make-up patterns and robot

proposed for their advantage in

path-planning

articulated movement. Reclaiming

in

Rhinoceros

of

3D,

Grashopper 3D and Robots. Digital

tools of fabrication (from

fabrication includes 3D modelling

automotive industry) for feministic

and printing of bespoke make-up

fabulation,

end-effectors. Experiments in numeric

background of this work with Donna

fabrication are performed using a UR5

Haraway’s A Cyborg Manifesto (1985)

robotic arm.

and the artwork by VNS Matrix.

Data mining in behavior patterns

Thus Digital Fabrication relates not

in

and

only to computer aided design and

documentation of human gestures

manufacturing (CAD/CAM), but also

supports the design of robotic gestures.

to the creation of stories and fables

The project's future aims include Lidar

(“fabrication”).

mammals,

recording

sets

the

the

theoretical

Exterior ø 63mm

Interior ø 34mm

Interior ø 22mm

BRUSH END-EFFECTOR DESIGN Design proposal for a variety of design tools, mounted on the robot.

SPONGE

19

DRAWING TOOLS: SILVER BRUSH; ACQUAREL BRUSH; STENSIL BRUSH; SPONGES Tool-set originating from cosmetics, art and industrial fabrication.

21

RIGHT: : GALATHT3A (Collage, 2020).

Based on Pygmalion und Galatea, Jean-Léon Gérôme, 1890

23

PATTERN DESIGN The proposed design is

25

PATTERNGALATH3A SALON DESIGN | AN INTERACTIVE INSTALLATION Design The proposed proposal design for on-site is set up, with audience participation

27

SALON GALATH3A | AN INTERACTIVE INSTALLATION Proposal for set design, with lighting, curtains and make-up station

29

SALON GALATH3A | AN INTERACTIVE INSTALLATION Proposal for set design, with lighting, curtains and make-up station

31

SALON GALATH3A | AN INTERACTIVE INSTALLATION A spectacle of human-machine collaboration

33

SPACES FOR HUMANS AND MACHINES Project:GALATH3A

is

concerned

with post-human interactions and environments. An ongoing study in Human-Robot Interaction (HRI) inspired a design of collaborative spaces for humans and machines. The project’s aim is to promote trust between humans and machines, with gentle touch and safe-spaces. The spaces host co-creation activities of humans and CoBots (Collaborative Robots; situated in close proximity with humans). An interactive installation’s design includes a spatial design and interaction design, with a UR5 robotic arm. Space design and robotic gestures are designed to support trust and collaboration.

SALON GALATH3A | AN INTERACTIVE INSTALLATION Proposal for set design, with lighting, curtains and make-up station

35

3810 1035 1925 1449

MAKE-UP SALON UR5 Robot

MASSAGE PARLOR KR150

950

1900

950

3345

2582 6690

SALON GALATH3A | AN INTERACTIVE INSTALLATION The space is adaptable depending on the use and the size of the performing robot

37

MEET THE TEAM: Gili Ron and Irina Bogdan Humans, designers, sometimes architects.

37

MEET THE TEAM: GALATHT3A (or: GALA) Univeral Robot model 5, robotic arm

35

Gili Ron B.Arch, M.Arch giliron.space@gmail.com +49 1774732655 Bänschstr 63, 10247, Berlin

LoI

Gili Ron is an architect, practicing computational design and design research. In 2016-2018 she conducted her M.Arch dissertation at the Architectural Association, titled SANDs: digital design and on-site robotic fabrication using local materials, for environmentally resilient settlements in the Sahara.

Practice

Exhibitions VIRAL Digital Festival | Online, 2020

Beit Ha’Ir Museum | Tel-Aviv, 2016

MakeCity Berlin Festival | Berlin, 2018

Antwork#2, Deli | Tel-Aviv, 2015

TimberExpo | Birmingham, 2017

La Culture #9 | Tel-Aviv, 2015

AA Projects Review | London, 2017

Archiporn, Kuli Alma | Tel-Aviv, 2014

Next Marché Du Film, Festival De Cannes | 2016

La Culture Feat. Mooooon Publishing | Tel-Aviv, 2014

Gamenight, Haotsar | Tel-Aviv, 2016

Antwork #1, Deli | Tel-Aviv, 2013

10.2020-

Burckhardt+Partner GmbH | Berlin, Germany

04.2020-

Bänsch 63-70 | Berlin, Germany

04.2020-

Utopia Digital Magazine| Editorial staff, contributor

03.2020

Remote Architects Club | Contributor

2019

HDR GmbH | Berlin, Germany

2018-2019

HENN GmbH | Berlin, Germany

2014-2016

Mayslits-Kassif Architects, Tel-Aviv, Israel

Israel Association of United Architects (AIUA) | Tel-Aviv, Israel 2019

2016

Tel-Aviv University | Assistant Researcher

Bartlett School of Architecture, B-Pro Grad. Programme | London, Uk 2018

Assistant Researcher: Planning Objections and Justifications in Israel by Talia Margalit And Adriana Kemp

Technion, Faculty of Architecture and Urban Planning | Haifa, Israel 2017, 2018

2014

Bea Architects | Holon, Israel

Tel-Aviv University, Azrieli School of Architecture | Tel-Aviv, Israel 2018

Creative Collective for Art and Architecture Critical writing on Architecture and SciFi Critical writing on Digital Architecture

Education 2016-2018

Universität der Künste | Berlin, Germany 2020 California Institute of the arts (CalArts) | Santa Clarita, California, 2020 California College of the Arts (CCA, GSM) | California, 2020 Shenkar School of Engineering, Design and Art, B.Sc. program | Tel-Aviv, Israel 2020 Re-Publica tl:dr Conference | Berlin, Germany 2019 Ratio Forum | Sofia, Bulgaria, 2019 Architectural Association, EmTech Grad. Programme | London, Uk 2018

Publications Architectural Association School of Architecture (AA), Emergent Technologies and Design Master Programme (EmTech), London, UK | M.Arch in architecture. Dissertation: on-

Gili Ron | The unknown, the inconceivable and the superhuman: Hyperobjects in architecture | Sept. 30th, 2020 | http://futures.

site robotic fabrication for arid-region settlements: material exploration, climate adaptation, joinery design

Gili Ron | Digital architecture to the rescue: a design shift in Corona times? | April1 9th, 2020 | https://remotearchitects.club/

for robotic-assembly.

2010-2016

Panels, Talks & Juries

Azrieli School of Architecture, Tel-Aviv University (TAU) , Tel-Aviv, Israel B.Arch in architecture (High Honors).

utopiafest.org.il/magazine

Betti G., Aziz S., Ron G. (2020) Pop-Up Factory: Mixed Reality Installation for the Makecity Festival 2018 in Berlin. Gengnagel C., Baverel O., Burry J., Ramsgaard Thomsen M., Weinzierl S. (Eds) Impact: Design With All Senses. DMSB 2019. Springer, Pp. 265-276 Betti G., Aziz S., Ron G. (2020) Henn Workplace Analytics. Gengnagel C., Baverel O., Burry J., Ramsgaard Thomsen M., Weinzierl S. (Eds) Impact: Design With All Senses. DMSB 2019. Springer, Pp. 636-647

Volunteer, Service 2015-2019

Layla-Tov NGO | Tel-Aviv, Israel Founding Member: Social initiative against sexual harassment and assault in israeli nightlife.

Betti G., Aziz S., Ron G. (2020) Pop-Up Factory: Mixed Reality Installation For The Makecity Festival 2018 In Berlin. Conference Proceedinga: Ecaade + Sigradi 2019At: Porto, Portugal, September 2019 Pop-Up Factory | September, 2018 | Rob|Arch: Robotic Fabrication In Architecture Art and Design, Video Submission.

- The Walking Man Prize for Urban Activism (2016) | 1st Prize

Ron, G. (2018). On-Site Fabrication and Assembly for Arid Region Settlements. Kepczynska-Walczak, A, Bialkowski, S (Eds.),

- The Dror Prize for Social Change by the New Israel Foundation (2016) | Honourable mention

Computing for a Better Tomorrow - Proceedings of The 36Th Ecaade Conference - Volume 1, Lodz University Of Technology, Lodz,

2005-2007

IDF | Naval Officers Academy

Poland, 19-21 September 2018, Pp. 801-810

2004-2005

Sea Scouts Head of Kinneret Sea-Scout Center; youth counsellor; teacher

39

Irina Bogdan B.Arch, M.Arch bogdan.irina@gmail.com Forsterstr. 4, 10999, Berlin +40 726654600

LoI

Irina Bogdan is an architect, practicing at the crossroads between art, design, spatial design and architecture.

She graduated in 2011 from University of Architecture and Urbanism “Ion Mincu”. After engaging in organizing

Exhibitions

and tutoring workshops revolving around the notions of digital design and fabrication, she practiced as an

An Eulogy to This Ground, Nuit Blanche Metropolitaine | Paris, 2020

architectural designer for five years as part of UNStudio (Apr.2013 - Sept.2017). In 2018 she dived into the field of

On Air, Studio Tomás Saraceno, Palais the Tokyo | Paris, 2018

arts and worked along with Studio Tomás Saraceno before launching her own practice in 2020.

Slow Door, Lexus Design Award, Milan Design Week | Milan, 2016 Play Mincu, Venice Architectural Biennale | Venice, 2012

Practice

Questionable Traditions, Street Delivery Public Art Festival | Bucharest, 2011 Questionable Traditions, Architectural Annual | Bucharest, 2011

08.2020-

Studio One to Many | Berlin, Germany FOUNDER: Design studio for spatial explorations

Projects and Workshops

05.2018-

Studio Tomás Saraceno | Berlin, Germany

Founded One to Many Studio | Berlin, Germany 2020

Architect, Designer, Exhibition Designer, Project Coordinator

Co-founded Studio Methexis | Shanghai, China, 2015-2016

2013-2017

UNStudio | Shanghai, China

Co-organized the “UNO” Interactive Design Workshop, Institute of Contemporary Design | Bucharest, Romania 2012

Architect/Associate

2012

Co-tutored the “Architecture Challenge”, University of Applied Arts (Die Angewandte) Design Workshop Vienna, Austria 2012

SYAA(SC SOARE & YOKINA ASSOCIATED ARCHITECTS SRL) | Bucharest, Romania

Co-organized and Co-tutored the “Lacuste in Eter” (“Grasshoppers in Ether”) Design Workshop | Timisoara, Bucharest 2012

2008-2009

AnOther Architect | Berlin, Germany

Junior Architect: Design and 3d modeling Junior Architect: Design and 3d modeling

Co-tutored the “Spring Challenge”, University of Applied Arts, Die Angewandte, Design Workshop | Vienna, Austria 2012 Organized and Co-tutored the “Questionable Traditions” Design and Fabrication Workshop | Bucharest, Romania 2011 Organized and Co-tutored the “Introduction to Digital Design and Fabrication” Workshop | Iasi, Romania 2011

2006

ArtisProject Architectural Bureau | Bucharest, Romania

Co-organized the Advanced Digital Desig and Fabrication Workshop (UAUIM + TU Delft)| Bucharest, Romania 2010

2005

Re-Act Now Architectural Bureau | Bucharest, Romania

Participated at the “In Search of Entropy” Workshop and Exhibition | Dessau, Germany 2009

Participated at the “No Man’s Land” Parametric Urbanism Competition Workshop (AA) | Nicosia, Cyprus, 2010

Public talks Education

Generative Design: a new vision on design as we know it. The rise of algorithmic design, digital fabrication and DIY communities in Romania – connecting with the world, T_A_I Research Group | TEDx Bucharest, Bucharest 2012

2008-2009

Anhalt University of Applied Scienses (Bauhaus), Dessau Institute of Architecture (DIA), Dessau, DE |M.Arch(Erasmus): Introduction to notions of algorithmic design and digital fabrication

2004-2011

University of Architecture and Urbanism “Ion Mincu” (UAUIM), Bucharest, Romania | Diploma studies (B.Arch, M.Arch): Graduating project proposal combined research on movement and crowd intelligence in public spaces as agents of design. The study translated into an architectural proposal for a cruise ship terminal in Famagusta(Cyprus), analysing optimal flow of movement by using minimal surfaces as structural and spatial elements with intrinsic multi-directional qualities

Introductory lecture on parametric design and advanced digital fabrication methods, T_A_I Research Group | Strada de C’Arte” Cultural Festival, Bucharest 2012

Publications Miyoshi, Kensho (2020) Designing Objects in Motion: Exploring Kinaesthetic Empathy | Slow Door, (2020 December; in print).

Basel: Birkhäuser Gheorghe, Andrei (2019) Dada - Digital Architectural Design Assertion | 7.3.7 AC11 “Tectonic Explorations”, June. 28th, 2019,

Volunteer, Service 2008

Basel: Birkhäuser Pp. 96-103 https://www.dieangewandte.at/publikationen/dada_-_digital_architectural_design_assertion Bogdan, I. , Cosmatu T., Gheorghe A. (2013) “Parametrisches Entwerfen und generative Architektur”, Allgemeine Deutsche

Universidad de la Salle | Bogota, Colombia

Zeitung fur Rumänien, Mon. 07.Januar.2013 https://adz.ro/artikel/artikel/parametrisches-entwerfen-und-generative-architektur/

Worked with local communities on mapping off-the-grid urban developments with the aim of designing and

Bogdan, I. , Cosmatu T., Gheorghe A. (2011) “1:1 Design”, Zeppelin (Anul ARHITECTURA.SPATII.IDEI No.96 / IULIE-AUGUST 2011)

improving living solutions in local favelas

Bogdan, I. , Cosmatu T., Gheorghe A. (2011) “Atelier Traditii Indoielnice | Proiectare Parametrica si Metode Digitale de Fabricatie 1:1”, Arhitectura Magazine (NR.3 / 2011)

41

Thank you for your interest.

The information contained within this bounded document is the property of Project: Galath3a. Copyright is reserved by them and the drawings are issued on the condition that they are not copied, reproduced, retained or disclosed to any unauthorised person without prior consent in writing from Project: Galath3a. The information contained within this bound document is for informational purposes only.

Images courtesy the artist; Project: Galath3a Bornholmer 20 II 10439 Berlin T +49 177 47 32 655 +40 726 654 600