Portfolio - CMF - Iris Nicole Forster

I/F PORTFOLIO

01 02 AVATAR RUNNING

BACHELOR THESIS COMPANY: ADIDAS AG p. 4-27

CLIMA RANGE

WORKING STUDENT COMPANY: ADIDAS AG p. 28-35

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05 04

MODERN PIONEER

UTOPIAN IDENTITIES

6TH SEMESTER UNIVERSITY p. 36-45

FREELANCE PROJECT COMPANY: PUMA SE p. 58-76

CMF CONCEPTS INTERNSHIP COMPANY: AUDI AG p. 46-57

COLORS

TEXTILES

3D-PRINT

MOTION-GRAPHICS

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AVATAR RUNNING My graduation project Avatar Running explores the boundries between real life and virtual reality, traditional textiles and new technologies, as well as functionality and design aesthetics.

Based on five different runnig consumers virtual realms, color stories, materials, textiles, patterns, videos and 3d prints were designed to express each consumers lifestyle and needs. The idea was to track the runners emotions during the run, via sensors placed on the specific textiles. As a new way of personalization, the tracked data was used to create new digital objects and structures, which capture the unique personality of each run and offer a new way to transform virtual design aesthetics into concrete exhibits.

Please visit my website to see the whole project: https://irisforster.wixsite.com/portfolio/avatar-running

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#CONCEPT THE RUNNER is the key component, as he interrelates between the physical movement in a real environment and a virtual world. The run itself takes places on a special treadmill while experiencing an alternate reality through VR goggles. Through sensors, individually placed on the runners’ gear, the run gets tracked. Every run shows different characteristics, distinguishethrough variant factors e.g. agility, endurance, pace or vibration.

A VR ENVIRONMENT is required, when running with VR devices. The virtual experience is aligned on each running type and uses its individual design languages to create virtual running spaces. As a new way of storytelling, the virtual realm provides unlimited opportunities without any physical limitations.

THE MATERIAL EXECUTION is split in two parts. The first part of the material execution shows options on how sensors can be placed in different fabrics.

The five materials need to fit the characteristics of its wearer and meet the requirements for sportswear duties. Furthermore, the materials differ in manufacturing, technique and implementation. The second part of the material are 3D printed objects, which were created virtually through the emotions captured, during the run. As a new way of personalization, the sensors track data, which will be transformed into new structures through an algorithm. The digital development process in combination with the actual printing method forges a link between both worlds.

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Balanced City Run

Athlete

physical limitations become inoperative, manufacturing retrenchments are

3D objects mirror each run, individually created for the Emotional Driver

motion is translated via an algorithm to create 3D shapes

VR REALM

MATERIAL

City Run

kick

wrist

Mindful

peace

stomach

Balanced

print

Racer

laser

knit

City Run

Mindful

embroidery

Athlete

mixed media

show options how to integrate sensors in fabrics

sensors are beneficial as they can monitore vital signs and trigger emotions during the run

sensors need to be put on specific fabric, due to the runners emotion

Athlete

pride

thorax

sensors or conductive fibres need to be placed on fabric to mirror movements and emotions

RUNNER

Balanced

happyness

anger

Racer

whole body

medulla

sensors transform movements to motion

AR interface

Mindful

VR environment/ experience based on each Emotional Drivers’ needs

VR reality

Racer

CONSUMER 1: FAST KEY EMOTION: PAIN BODY PART: MEDULLA EXECUTION: SPEED LINES, LIGHTWEIGHT, SLEEK TECH COLORS: SHADES OF BLUE AND RAW GREYS, DYNAMIC CONTRASTS, TECH-BASED APPEAL

I WANT TO FEEL FAST, COMPETITIVE AND ACCOMPLISHED. THROUGH RUNNING I DISCOVER I CAN BEAT MY BEAST.

fabric application on the back of a tshirt

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motion graphic video Smart material: melded, lasercutted- and engraved TPU & conductive coated polyester

3D printed Object

digital created shape & running avatar

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I WANT TO FEEL POSITIVE AND STRONG. THROUGH RUNNING I CAN FEEL IN CONTROL OF MY LIFE.

layered TPU fabric applied on a womenswear top

CONSUMER 2: BALANCED KEY EMOTION: HAPPYNESS BODY PART: WHOLE BODY EXECUTION: EVOLVING SHAPES, TRIANGLES, DIGITAL GRID COLORS: NO ANCHORING DARKS, SUN-BAKED COLORS, QUALITY AND FLOW OF THE SPIRIT OF LIGHT 13

3D printed Object

Smart material: thermotransfromed layering of a TPU mesh, conductive coated polyester fabric and a third fabric with interwoven shrink yarns

motion graphic video

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digital created shape & running avatar

CONSUMER 3: CITY RUNNER KEY EMOTION: ADRENALINE BODY PART: WRIST, SKIN RESISTANCE EXECUTION: REACTIVE & ADAPTIVE, VERSATILE TOUCH, POPPING RECTANGLES AND CUBES COLORS: STRIKING CONTRASTS, BRIGHT AND BOLD, ORANGES AND GREENS REFLECTING THE CITY LIGHTS

I WANT TO FEEL THE KICK. THROUGH RUNNING I CAN FELL THE THRILL .

3D knitted sleeves

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digital animated motion graphic video

Smart material: 3D knit; mixture of TPU yarns elastic yarns and polyester yarns

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digital animated avatar 3D printed Object

digital animated 3D shape

CONSUMER 4: MINDFUL KEY EMOTION: PEACE BODY PART: HEART, CHEST, STOMACH EXECUTION: SOFT & FLOATING SHAPES, SILENCE, SOFTNESS COLORS: RICH PURPLES, ICE BLUES AS A COOL ACCENT, DELICATE TINTED COLOR HARMONIES

I WANT TO FEEL CONNECTED TO MYSELF. THROUGH RUNNING I CAN CLEAR MY MIND AND FEEL THE PEACE. embroidered fabric applied on a running jacket

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3D printed Object motion graphic video

digital created shape & running avatar

Smart material: machine embroidery on coated cotton with conductive yarns

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I WANT TO FEEL THE PRIDE. THROUGH RUNNING I CAN BE THE BEST AT MY SPORT.

halfsided woven material application

CONSUMER 5: ATHLETE KEY EMOTION: PRIDE BODY PART: UPPER ARMS, THORAX EXECUTION: INTERWINED STRUCTURES, HYPER SENSORY, REACTIVE SHAPES COLORS: SOOTHING RICHNESS OF REDS & GLOWING NUDES, PUMPING ENERGY, BODY RELATED HUES 25

motion graphic video Smart material: woven mixed media elastic yarns, soft PVC, cords and rubber tubes

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3D printed Object

digital created shape & running avatar

COLORS

TEXTILES

3D-PRINT

MOTION-GRAPHICS

02

CLIMA RANGE As a Color and Material Designer at the Adidas Running Department I was responsible for the Design and Development of the CLIMA Running Shoe range.

The Clima Range is mostly distributed at the Chinese market. The Designs need to fit within the overall Creative Direction brief for FW 19, as well as meet Chinese consumer standards. The collection includes a range of 24 models (male and female), divided in 4 independent color stories and material executions.The work as a Color and Material Designer included the execution of individual color stories, material and trim developments, CAD constructions, as well as the creation of graphics for the footwear franchise.

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#SEASONAL STORIES

Seasonals

Additionals

HI-RES YELLOW

REAL BLUE

COL. ROYAL

TECH MINERAL

LEGEND INK

ASH GREY

HI-RES AQUA

ACTIVE TEAL

TECH OLIVE

LEGEND EARTH

LINEN

GLOW GREEN

FLASH ORANGE

ACTIVE ORANGE

TECH COPPER

Material and Trim selection

Neutrals

DROP 1: The Buzz of Technology beats.

DROP 2: Living Codes on running paths.

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#COLOR & MATERIAL Webbing Details

Heel Print Main: Ash Grey Sides: Hi-Res Yellow

Lace: Ash Grey Aglet: Hi-Res Yellow > Ash

UPPER FABRIC: Mono (TOP): Clear Textile (MID): Ash Grey Mesh (Bottom): Ftwr White

semi-translucent outsole and strobel 33

#SEASONAL DROP 1

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PRODUCT

MATERIALS

GRAPHICS

BRANDING

03

MODERN PIONEER The Modern Pioneer Collection combines both, performance and lifestyle. The styles were made for those peioneers, who escape the ordinary and cause changes.

The key essential of this collection is a backpack, with an embroidered back.

This unique technique, offers a new way to express ones very own style, while offering enough comfort to make it through a busy day. The magnetic pull of the outdoors, as well as urban vibes were used as inspirations. An according fabric and material collection, as well as a concept movie sums up the whole idea.

Click here to see the whole project: https://irisforster.wixsite.com/portfolio/the-modern-pioneer-collection

#CONSUMER

WORK

TRAVEL

SPORT

SOCIAL

a backpack that unites all 4 + non-linear lifestyle + transition of sinus milieus are crucial KEY VALUES:

PERFORMANCE + LIFESTYLE

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#SKETCH

CAD sketches

#COLOR OPTIONS

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#FUNCTIONAL BACK

Embroidered back to provide the wearer with a high wearing comfort, as well as offering a new method for personalization.

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welded seams

press-studs to expand storage space

work in progress

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#BRANDING Pioneer 1.0 Hard Facts: Maße (BxHxT):

30 x 48 x 15 cm

Volumen:

23 Liter

Rückenlänge: Wassersäule:

48 cm 1.500 mm

Außenmaterial:

PU beschichtetes Cordura Precontraint 705 PVC

Innenmaterial:

100% Polyamid

Laptopfach:

17,3 Zoll

Taschen:

2 Micro-Mesh Netze 2 Außentaschen 2 Innentaschen

Verschluss:

D-Label Kordelzugverschluss

Extras:

Regenschutzhülle Anatomisch geformte Schultergurte

THE MODERN PIONEER COLLECTION SPRING/SUMMER 2017

Info Sheets and advertising material

Adventure Awaits.

FABRIC LAB

THE MODERN PIONEER COLLECTION SPRING/SUMMER 2017 THE MODERN PIONEER COLLECTION SPRING/SUMMER 2017

hang tags

PIONEER 1.0 EST. 2017

PIONEER 1.0 EST. 2017

PIONEER 1.0 EST. 2017

#adventureawaits

#adventureawaits

For all the wild ones out there. It‘s time to start your journey.

THE MODERN PIONEER COLLECTION

#adventureawaits

THE MODERN PIONEER COLLECTION

final Logo

advertising and branding graphics to express the story behind the brand

lasered wood as an idea for logo applications on the product

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AUTOMOTIVE

COLORS

MATERIALS

3D-PRINT

05

AUDI AG As an intern at the Color & Trim Department at Audi AG, I was responsible to develop concepts, materials and graphics for automotive needs.

One of my main tasks was to research trends and create concepts for upcoming car interiors. This included the preparation of moodboards and technical drawings, as well as the development of color concepts and material implementations. Besides of that, I was working on the design of a book and a decorative wall installation to visualize all Audi exterior colors.

The installation was made of 3D printed shapes, which have been varnished.

Concept & Moods

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#COLOR & MATERIAL

engraved aluminium

Amoled tempered Glass Sensory & Touch Screen 49

materials & trim selection

#COLOR & MATERIAL

structured leather

materials & trim selection

leather trim and cording

aluminium structure embossment

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#COLOR & MATERIAL

oak wood

concrete optic

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materials & trim selection

#COLOR & MATERIAL

woven leather structure

CMF render

eco friendly linen or cotton fabric on gear lever

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GRAPHICS

SPORTSWEAR

RESEARCH

04

UTOPIAN IDENTITY Utopian Identity is a freelance project for the Puma Sportstyle SMU Graphic Design Department. The concept is inspired by our digital world of make-believe and blurred boundries between artificial and authentic.

In our world of make-believe Non-human,fictional characters and stories take over social media, as they, irobically, often feel more human and impactfull than the real deal. At times questioning our own place in this world it becomes easier to identify with persons who are disconnected from the polarizing realities of race, sex or gender. Inspired by self-made collages , prints, graphics, motiongraphics and of fictional characters, who are disconected from the polarizing realities of race, age, sex and gender. Color and Materials fit in that unisex concept.

consumer illustration + moodboard

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#CONSUMER

CHRIS, 28, TOKYO STYLE Fashion as a tool to unfold influenced by art and street dares to be unique MINDSET well educated and aware of global problems digital nomad trusts people over brands LIFESTYLE urban commuter sport as a balance to daily life healthy and strong self-awareness

f f f f 0 0 C I T R U S

f f 6 1 4 2 C O R A L

e d e 3 d 6 C R E M E

d 4 e 8 e 8 ICEBLUE

f f f f f 9 RAWWHITE

3 d 3 d 3 d C A R B O N

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#ARTWORK

placed print

placed logo STYLE 1

placed artwork

STYLE 2

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#FONTS

ribbon batch font

STYLE 3

TPU font

STYLE 4

#WOVEN

STYLE 5

“Pixels” Allover Print on cotton fabric Technique: woven color sparks, which appear as a Pilling Effect

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#ALLOVER

female digital prints

STYLE 6

male digital prints

STYLE 7 67

C O N TA C T: IRIS NICOLE FORSTER iris_forster@web.de +49 176 32352320