A documentary about the creative
process and design development of
the project “Descobrir Guimarães”
that proposes an original sign
posting system that encourages
inhabitants and visitors to explore
the city via alternative circuits
and creates a playful and
innovative experience.
The document shows the
conceptual background from
the initial ideas generated by an
academic research project done
in 2010, until the project was
realized in 2012 within the City
Programme for Guimarães 2012
European Capital of Culture.
The project was developed by
Irena Übler and explores creative
tourism from a perspective rooted
on Industrial Design. It offers a
case study for small and medium
sized cities regarding the role
of Design in transformation of
traditional urban structures and
promotion of heritage assets by
analysing the connection between
culture, art and landscape.
An urban design proposal to be
continued in the future?
