Curriculum Vitae of Irekca de la Torre

Irekca de la Torre Marketing and Communications I am an experienced Marketing Communications Professional with over 7 years of demonstrated history working in various industries both locally and internationally. I have created, managed, and led over 100+ campaigns and projects for luxury hotels and resorts, marketing agencies, financial institutions, health & wellness establishments, restaurants, and Asia's leading tech companies.

Core Qualifications Corporate Communications Collateral Production and Design Marketing Campaign Planning and Execution Project and Production Management Digital Marketing Social Media Marketing Influencer Marketing Events Management Content Creation Copywriting GDS-trained

Skills Canva Pro Photoshop Premiere Rush Premiere Pro Illustrator CMS

Education Bachelor of Science in Business Administration major in Marketing Management Southwestern University Cebu City, Philippines Graduated in 2015

Contact +971 507 644 812 delatorreirekca@gmail.com issuu.com/irekcadelatorre Room 602 - Building 33 Al Rais Travel - Al Zahiyah Abu Dhabi, UAE

Work Experience COMMUNICATIONS AND CONTENT STRATEGIST GO Digital Marketing L.L.C., December 2021 - August 2022 I lead the team's approach to marketing communications and overall content design, social media, branding, SEO, and SEM strategies. I also served as the lead copywriter where I communicated our stories, purpose, and services across various mediums including print and digital collaterals.

Set and reviewed marketing content strategy so content is consistent and compelling Set guidelines for the tone, style, and voice of all brand content to a targeted audience Managed multiple social media handles and business profiles Performed and reviewed marketing content audits and gap analysis Created compelling proposals, presentations, blogs, and social media content

COMMUNICATIONS EXECUTIVE Shangri-La's Mactan Resort and Spa, February 2020 - October 2021 I spearheaded the overall marketing campaigns and initiatives of the property's 5 restaurants, 2 bars, a health club, an award-winning spa, tours, and sports and recreations. I developed the necessary marketing content that aligned with the brand's identity and message. I also acted as the interim Graphics Designer where I designed menus, takeaway sleeves, brochures, and the necessary marketing collaterals.

Supervised and facilitated menu launches, event launches, photo, and video shoots Monitored social media platforms and conducted reputations management Media Relations Coordinator - entertained local and international media on hosted stays Spearheaded ad hoc projects pertaining to building brand affinity e.g. facilitated a 10episode series of recipe videos, at-home workouts, and spa tutorials developed a brochure for wedding inspirations and new normal videos Software and Tools: SABA Hospitality, Sitecore, GlobalLink, SCM, Socialbakers (now Emplifi), Oaky, Adobe Creative Cloud, Canva Pro, Isentia, TrustYou

MARKETING COMMUNICATIONS SUPERVISOR Crown Regency Hotels and Resorts, September 2016 - January 2020 I was the overall-in-charge of Marketing and Communications of nine hotel properties in the Philippines leading a team of three Marketing Associates and two Web Developers. I also drafted the General SOPs for all hotel properties and Formulated the Policies and Procedures for the Marketing Communications Department.

Responsible for recruitment, objectives setting, coaching, and performance monitoring of Marketing Communications Associates Oversaw current promotions and came up with initiatives for new promo packages or discount offerings Approved and supervised the creative development of promotional materials, website content, advertisements, and other marketing-related projects Networked with external agencies, analyzed partnership proposals and evaluated partnership performance annually Managed website content upload developed and launched marketing campaigns on Google AdWords, analyzed and monitored web analytics via Google Analytics and relevant CRM tools

PROMOTIONS AND MERCHANDISING COORDINATOR JAKA Distribution Inc., December 2015 - July 2016 I conceptualized and assisted in the development and implementation process of all promotions and I also coordinated with the external Human Resource agencies in supervising the manpower of merchandisers.

CUSTOMER SERVICE REPRESENTATIVE Expedia US and Canada, April 2015 - December 2015 I assisted customers with planning and booking reservations from booking a hotel room, a car rental, airplane tickets, a travel package, or any amusement/attraction tickets.

Irekca de la Torre Arabic Name ‫ايركا يوجسنج د ال تورى‬

Chinese Name

李艾佳

On my off days, I happily nurture my passion for developing narratives as a freelance content creator, writer, and photographer for businesses that wish to connect with their consumers. I enjoy bridging the gap between what a brand wants to say and what the audience needs to hear.

Core Qualifications Digital Marketing Social Media Marketing Corporate Communications Collateral Production and Design Marketing Campaign Planning and Execution Project and Production Management Influencer Marketing Events Management Content Creation Copywriting GDS-trained

Skills Canva Pro Photoshop Premiere Rush Premiere Pro Illustrator CMS

Education Bachelor of Science in Business Administration major in Marketing Management Southwestern University Cebu City, Philippines Graduated in 2015

Contact +971 507 644 812 delatorreirekca@gmail.com issuu.com/irekcadelatorre Room 602 - Building 33 Al Rais Travel - Al Zahiyah Abu Dhabi, UAE

Freelance and Remote Work CONTENT MANAGER AND LEAD WRITER Blyss Dental California, September 2022 - Present I am responsible for overseeing all content production, from article writing to website copy. I work closely with our team of contract writers to make sure that all our content is high-quality, informative, and keyword-rich; I also oversee their work to ensure that it meets our standards.

As the Lead Writer, I produce articles and copies for our web content. In addition, I create social media posts based on the articles written for the website including the creation of graphics and writing captions. I am also in charge of SEO strategy - tracking the performance of our articles and providing recommendations as needed.

SEO CONTENT WRITER MetaverseGo I wrote SEO-optimized copies for websites, app stores, blogs, newsletters, and editorials for a Web3 app that offers easy access to Play-and-Earn Games, Guilds, NFTs, and Dapps. I did keyword research rank analysis and content marketing strategy analysis and in addition, I created wireframes and sitemaps for landing pages.

COMMUNITY MANAGER AND COPYWRITER InCircle Media for Grab Philippines As a Community Manager Managed social media campaigns for all verticals of Grab Philippines i.e. GrabFood, GrabMart, GrabWallet, etc. to align with the marketing strategies Stayed up-to-date with the latest industry and digital trends and prepares relevant reports e.g. Competitor Scan, Niche Marketing trends, Consumer Behaviors, and Spending Habits Set, planned, created, and scheduled content for all Grab Philippines verticals Analyzed web traffic and relevant community metrics using key performance indicators (KPIs) Coordinated with Grab Philippines Marketing, PR, and Communications teams to ensure brand consistency As a Copywriter Wrote original copies and edited content for a range of corporate marketing and communications materials Edited and proofread copy as needed Revised copy based on internal and client feedback/direction

PR COPYWRITER M Lhuillier Financial Services Inc. I wrote press release articles, newsletters, and Google Search Ads for different types of campaigns and projects.

SOCIAL MEDIA CONTENT PRODUCER Gozzapi Australia I helped more than 20 start-up businesses in South Australia with their social media marketing by creating a monthly content calendar that sells, educates, inspires, and provides information across multiple platforms. I designed and edited static graphics, animations, and short videos and write relevant copies. I was involved with planning and strategizing assets for marketing campaigns.

FREELANCE ARTIST City Sports Club Cebu Food and Events Photographer Graphics Designer Social Media Content Producer Events Host