7th IRDO International Conference 2012

OK IRDO konferenca 2012 zbornik ovitek 5. marec 2012 9:04:25

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7. mednarodna konferenca Dru`bena odgovornost in izzivi ~asa 2012

»INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« ZBORNIK POVZETKOV PRISPEVKOV

7th international conference Social responsibility and current challenges 2012

»INNOVATION OF CULTURE TOWARD MORE SOCIAL RESPONSIBILITY - THE WAY OUT OF SOCIO-CULTURAL CRISIS« CONFERENCE PROCEEDINGS ABSTRACTS

Maribor, 8. - 10. marec 2012

IRDO - In{titut za razvoj dru`bene odgovornosti Preradovi~eva ulica 26, 2000 Maribor info@irdo.si www.irdo.si Zbornik prispevkov je sestavljen iz dveh delov - tiskani del zbornika s povzetki prispevkov in zgo{~enka s celotnimi prispevki predavateljev.

Sklepi konference so objavljeni na spletni strani www.irdo.si.

Izdal: In{titut za razvoj dru`bene odgovornosti (IRDO) Zbirka: Dru`bena odgovornost Maribor, marec 2012 Uredniki: Anita Hrast, Matja` Mulej, Sabina Kojc Recenzenta: ddr. Matja` Mulej, dr. Andrej Fi{travec Soavtorji: po programu konference, ve~ kot 50 Naklada: 300 izvodov zbornik, 300 izvodov zgo{~enka Grafi~no oblikovanje, tehni~na ureditev in produkcija: Hiper Design - Uro{ Zupan~i~ s.p. (naslovnica, zgo{~enka), Dorado Design - Kristijan Bla`i~ s.p. (zbornik) Tisk: Design Studio d.o.o.

Za verodostojnost besedil odgovarjajo avtorji sami. Prispevki niso lektorirani. Mnenja avtorjev niso nujno tudi mnenja uredni{tva. Vsi prispevki so bili v dvojni strokovni recenziji.

Izdajo zbornika sta podprla: Javni zavod MARIBOR 2012 - Evropska prestolnica kulture in Javna agencija za raziskovalno dejavnost RS.

Za morebitne napake se opravi~ujemo.

CIP - Katalo`ni zapis o publikaciji Narodna in univerzitetna knji`nica, Ljubljana 005.35(082) MEDNARODNA konferenca Dru`bena odgovornost in izzivi ~asa 2012 (7 ; 2012 ; Maribor) Inoviranje kulture za ve~ dru`bene odgovornosti - kot pot iz socio-kulturne krize : zbornik povzetkov prispevkov = Innovation of culture toward more social responsibility - the way out of socio-cultural crisis : conference proceedings abstracts / 7. mednarodna konferenca Dru`bena odgovornost in izzivi ~asa 2012 = 7th International Conference Social Responsibility and Current Challenges 2012, Maribor, 8.-10. marec 2012 ; [uredniki Anita Hrast ... et al.]. - Maribor : In{titut za razvoj dru`bene odgovornosti (IRDO), 2012

ISBN 978-961-92971-3-1 1. Gl. stv. nasl. 2. Vzp. stv. nasl. 3. Dru`bena odgovornost in izzivi ~asa 2012 4. Social responsibility and current challenges 2012 5. Hrast, Anita 260703232

dr. Danilo TĂźrk, predsednik Republike Slovenije ^astni pokrovitelj konference

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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012 »INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov

SLAVNOSTNI NAGOVORI: POZDRAVNE BESEDE ^ASTNEGA POKROVITELJA KONFERENCE, DR. DANILA TÜRKA, PREDSEDNIKA RS Ljubljana, 2. februar 2012 Spo{tovani, v ~asu krize, ki se odra`a na {tevilnih podro~jih na{ega `ivljenja, je na{a skrb za kulturo izrednega pomena.

Vrednote, kot so skrb za zdravje, za dru`ino, za umetnost, znanost, gospodarstvo, okolje, dru`bo in narod, sestavljajo na{o kulturo, oblikujejo na{a stali{~a in vplivajo na na{e navade. Skozi kulturo se ka`e na{ odnos do `ivljenja, navsezadnje tudi na{ odnos do Slovenije in sveta.

Vsi smo soodvisni, sli{imo vedno bolj pogosto. V globaliziranem svetu, polnem razli~nih kultur, ugotavljamo, da smo v svojem bistvu vendarle vsi enaki. Vsi si `elimo zdravja, dostojnega `ivljenja, ohranjati na{e korenine, umetnost, kulturo, dostojno `ivljenje. [tevilne preobrazbe so v preteklosti povzro~ali napredno misle~i ljudje, ki so znali prepoznati stiske takratnega ~asa in preko kulture, umetnosti in drugih vzgibov spreminjali obstoje~e sisteme v dobrobit ljudstva, narave, dr`ave. @ivimo v ~asu polnem sprememb. Veseli me, da je naslov 7. mednarodne konference Dru`bena odgovornost in izzivi ~asa 2012 prav "Inoviranje kulture za ve~ dru`bene odgovornosti" – kot pot iz socio-kulturne krize. Menim namre~, da bomo predvsem s predstavitvijo razli~nih mo`nosti razvoja na {tevilnih podro~jih in z spreminjanjem obstoje~ih poti na{li najbolj{e mo`nosti za izhod iz krize.

Z zanimanjem spremljam aktivnosti civilne dru`be v Sloveniji na podro~ju razvoja dru`bene odgovornosti. Veseli me, da organizatorji vsakoletne konference z naslovom Dru`bena odgovornost in izzivi ~asa s svojim delom prispevate k razvoju znanosti in razli~nih strok, pa tudi k ozave{~anju {ir{e javnosti o pomenu dru`bene odgovornosti.

Na konferenci vam `elim uspe{no delo. Vsem avtorjem se zahvaljujem za njihovo znanstveno-strokovno delo, udele`encem pa `elim veliko razmi{ljanja in delovanja v smeri udejanjanja dru`bene odgovornosti v vsakdanjem `ivljenju in pri delu.

S spo{tovanjem,

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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012 »INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov

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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012 »INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov

POZDRAVNI NAGOVOR GENERALNE DIREKTORICE ZAVODA MARIBOR 2012 EVROPSKA PRESTOLNICA KULTURE, DR. SUZANE ŽILI^ FIŠER

Spo{tovani!

V okviru projekta Maribor 2012 – Evropska prestolnica kulture se zavedamo, da kultura ne posega le na podro~je umetnosti, ampak da zajema razli~na podro~ja delovanja posameznika, skupine, dru`be – od tehnike, znanosti, umetnosti, do moralnih sistemov, zna~ilnega vedenja in navad. Da bi ohranili {irino pogleda na kulturo, ki je torej ve~ kot le umetnost, smo v na{ program vklju~ili tudi mednarodno konferenco na temo dru`bene odgovornosti in inoviranja kulture. Kot EPK se namre~ soo~amo z aktivnostmi, s katerimi posegamo tudi na podro~je dru`bene odgovornosti in se odzivamo nanjo, zato je toliko bolj pomembno, da ta konferenca dobi o~itno oziroma prepoznavno mesto v Evropski prestolnici kulture.

Sodelovanje med EPK in in{titutom IRDO poteka v sodelovanju s {tevilnimi partnerji projekta. Veseli me, da bo na tej mednarodni konferenci predavalo ve~ kot 50 predavateljev iz 14 dr`av, med udele`enci in predavatelji bodo tako znanstveniki, kot raziskovalci, praktiki, kulturniki in strokovnjaki z razli~nih podro~ij. Predavanja bodo potekala v {tevilnih sekcijah, ki bodo prou~evale kulturo in dru`beno odgovornost z razli~nih vidikov. Od sodobne znanosti in kulture, do socializacije kulture in ekonomike, do razvoja posameznih, organizacijskih in dru`benih kulturnih politik dru`bene odgovornosti, prava in umetnosti v lu~i dru`bene odgovornosti.

Evropska prestolnica kulture je prilo`nost za mesto, za vsa partnerska mesta in za regijo, dr`avo, prilo`nost za ustvarjalce na podro~ju kulture, za razli~ne institucije, ki podpirajo dru`beni razvoj. Prav k tej viziji stremi zavod Maribor 2012, obenem pa i{~e sinergi~ne u~inke v okolju in podpira kulturo kot temeljno gonilo dolgoro~nega dru`benega razvoja.

Maribor v letu 2012 tako tudi s to konferenco postavlja nove temelje in smernice razvoja, konferenca pa naj bi v Maribor prinesla nova znanja in poglede na inoviranje kulture, s ~imer lahko tako Maribor, kot Slovenija, veliko pridobita.

Povezanost EPK z izobra`evanjem in raziskovanjem nosi klju~no vlogo pri dinamiki razvoja mesta, dr`ave in sveta.

Pri EPK je bistveno, da programske vsebine in {ir{e delovanje projekta postanejo del vsakega posameznika, ki v tem okolju biva in ki v to okolje prihaja.

Kultura spodbuja norme in vrednote, javni dialog, izobra`evanje, znanost, demokratizacijo mnenj. S temo inoviranja kulture `elimo skupaj z vami poiskati poti za izhod iz socio-kulturne krize, ki nima le posledic v kulturi in v dru`benem `ivljenju, ampak tudi v gospodarstvu in v `ivljenju slehernega posameznika.

Razprava o dru`beni odgovornosti je zagotovo razprava in iskanje odgovorov na temeljna vpra{anja in dileme, ki jih odpira sodobna dru`ba; obenem nas opozarja, da si ta planet, to okolje delimo razli~ne generacije, razli~ne kulture. Omogo~a nam, da i{~emo poti in nova upanja iz krizne dru`be, obenem pa opozarja, da le s skupnimi re{itvami in sodelovanjem najdemo pomembne nove prilo`nosti.

Mesto, regija in dr`ava lahko skozi MARIBOR 2012 najdejo ali osmislijo zgodbo povezovanja, medsebojnega dialoga, ustvarjalnosti z namenom dru`benega razvoja in kakovostnega sobivanja. Tak{no skupno delovanje prina{a nove dimenzije v okolje in uresni~uje dolgoro~ni razvoj dru`be in dru`bene odgovornosti, zato nas veseli, da pri tem lahko sodelujemo s {tevilnimi znanstveniki, raziskovalci, strokovnjaki in kulturniki. dr. Suzana @ili~ Fi{er, generalna direktorica zavoda MARIBOR 2012

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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012 »INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov

POZDRAVNI NAGOVOR PREDSEDNIKA PROGRAMSKEGA ODBORA KONFERENCE, DDR. MATJAŽA MULEJA, INŠTITUT IRDO

DRU@BENA ODGOVORNOST IN KULTURA @e po datumu, ko smo za~eli pripravljati 7. mednarodno konferenco IRDO o dru`beni odgovornosti in smo jo povezali z gibanjem 'Maribor – Evropska prestolnica kulture 2012', je Evropska unija izdala svoj nov akcijski dokument o pospe{evanju dru`bene odgovornosti. V njem je ve~ pomembnih novosti.

Primeri: • Opredelitev dru`bene odgovornosti pravi, da je to odgovornost za vplive na dru`bo. Govori sicer o podjetjih, a pred tem je ISO 26000 povedal, da ne more ~love{tvo zahtevati dru`bene odgovornosti samo od podjetij, od drugih organizacij pa ne. EU tega ni zanikala niti zavrgla.

• Med akcijske naloge vna{a tudi naloge dr`av ~lanic.

• Ne pove ve~ izrecno, da gre za prostovoljno odlo~itev podjetij, ampak opozarja, da tr`ne razmere dajejo prednost organizacijam, ki so na dobrem glasu, da so dru`beno odgovorne.

• Ne pove ve~ izrecno, da gre za odgovornost, ki presega pravne predpise.

Povezava s kulturo je vsaj dvojna: • Ali se dru`bena odgovornost uveljavlja ali ne, je odvisno od odlo~ilnih ljudi, saj so vse organizacije njihova orodja, s katerimi posku{ajo uresni~iti svoje cilje, ki vsebujejo dru`beno odgovornost ali pa ne. Gre torej za njihove vrednote, raz{irjene v neki krog ljudi in tako spremenjene v njihovo skupno kulturo, ki v naslednji fazi {irjenja kroga ljudi, ki jo sprejemajo, postane etika, ki vse zapoveduje, kaj je prav in kaj je narobe, tako da iz tega v naslednji fazi nastanejo dru`bene norme, pravne in obi~ajne, katerim se morajo vrednote ostalih prilagoditi, da so usklajeni s svojim dru`benim okoljem, pa naj bo to dobro ali slabo.

• Veliko je literarnih, dramskih, komedijskih, slikarskih, kiparskih in drugih umetni{kih del, ki vsaj posredno kritizirajo dru`beno neodgovornost in vzgajajo za dru`beno odgovornost s svojimi informacijami (pri ~emer pojem informacije velja povezati z informirati, torej oblikovati (ali formirati) notranjost ali bistvo ~loveka).

Upam, da bodo udele`enci 7. mednarodnega letnega posvetovanja IRDO to uvideli in pri tem tudi u`ivali, v nadaljevanju pa sporo~ilo konference predajali drugim kot informacijo, torej kot vpliv na bistvo vrednot, kulture, etike, norm – svojih in drugih. Tako bomo pomagali, da bi ~love{tvo napravilo nadaljnji korak k poti iz sedanjega spleta kriz, kajti ne gre za eno samo: ni samo finan~na, niti samo ekonomska, niti samo okoljska, niti samo posledica iztro{enosti modela neoliberalizma kot enostranske oblasti lastnikov kapitala (ne trga, ki je samo sredstvo, da prikrivajo svoje bistvo – prikrito in odkrito zlorabo lastni{ke pravice do uporabe in zlorabe vsega, kar ima{ v lasti in oblasti, zato pa tudi v slasti) – ampak vse to in {e kaj podobnega.

S tega vidika vsem avtorjem, urednikom, drugim sodelavcem in udele`encem najlep{a hvala za trud, da pomagamo dose~i, da bi vplivni ljudje nehali odlo~ati zgolj ozko in kratkoro~no, kot da {e vedno sovra`ijo svoje otroke in vnuke, namesto da bi jim kot novim generacijam dali na razpolago pribli`no enake pogoje za `ivljenje kot sebi. zasl. prof. ddr. Matja` Mulej predsednik Programskega odbora 7. mednarodne konference in Strokovnega sveta in{tituta IRDO

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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012 »INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov

KAZALO VSEBINE Pozdravne besede v imenu ~astnega pokrovitelja konference, dr. Danila Turka, predsednika RS .............. 4 Pozdravni nagovor generalne direktorice Zavoda MARIBOR 2012 - Evropska prestolnica kulture, dr. Suzane Žili~ Fi{er .............................................................................................................................. 7 Pozdravni nagovor predsednika Programskega odbora konference, ddr. Matjaža Muleja, In{titut IRDO .......................................................................................................... 8

1 Program ............................................................................................ 13 1.1

Program konference...................................................................................................... 13

1.2

Programski odbor ........................................................................................................ 17

1.3

Organizacijski odbor .................................................................................................. 17

2 Povzetki referatov predavateljev ...................................................... 19 1. dan: 8. marec 2012 PLENARNA PREDAVANJA MARIBOR 2012 - EVROPSKA PRESTOLNICA KULTURE (EPK, ECOC) - ZAVRTIMO SKUPAJ ........................20 PANEL SVETOVNIH MISLECEV O TRAJNOSTNI BODO^NOSTI ^LOVE[TVA ............................................20 SLOVENIJA KOT MODEL INTEGRALNE, NIZKOOGLJI^NE EKONOMIJE IN DRU@BE?................................21 TRAJNOSTNA IN DRU@BENO ODGOVORNA UNIVERZA V MARIBORU ..................................................22 RAZISKOVANJE KOMPLEKSNIH UPRAVLJAVSKIH PROBLEMOV - PRIMER VREDNOTENJA POLITIK ............23 VZPOREDNA PREDAVANJA, RAZPRAVE A. Pravo in družbena odgovornost PRAVICA, PRAVI^NOST: KAKO RAVNATI PRAV - SREDI[^E ETIKE SOODVISNOSTI ..................................26 ZAKAJ SMO PROTI ACTA IN PRISTOP WIKILEAKS.SI K RE[EVANJU NAJHUJ[IH SVETOVNIH DRU@BENIH PROBLEMOV ......................................................................................................................26 KULTURA DIALOGA NA VSEH DRU@BENIH NIVOJIH TUDI KOT SREDSTVO IZHODA IZ SOCIALNE KRIZE? ALI MEDIACIJA - POZABLJENA KULTURA DIALOGA ................................................................................27 MEHANIZMI PREPRE^EVANJA IN RAZRE[EVANJA SPOROV V VSEJ ORGANIZACIJI KOT INOVACIJA KULTURE NA DELOVNEM MESTU ..........................................................................................................28 B. Ekonomika in kultura družbene odgovornosti DRU@BENA ODGOVORNOST PODJETJA V [TEVILKAH: VKLJU^EVANJE V SKUPNOST OD GLOBALNEGA VIDIKA DO SLOVENIJE................................................32 ZLATA NIT - DNEVNIKOV IZBOR NAJBOLJ[IH ZAPOSLOVALCEV: KO OSREDNJI DR@AVNI ^ASNIK PRERASTE SVOJO OSNOVNO VLOGO ..............................................33 OD OSEBNE DO DRU@BENE ODGOVORNOSTI S POMO^JO COACHINGA ..........................................33 KOMPETENCE ZA SONARAVNOST IN ZA OOBVLADOVANJE KRIZ ........................................................34 IZGRADNJA MODELA INOVATIVNEGA DRU@BENO ODGOVORNEGA PODJETJA V RUSIJI......................35

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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012 »INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov

C. Sodobna znanost in kultura v lu~i družbene odgovornosti ANALIZA KAZALCEV TRAJNOSTNEGA RAZVOJA: PRIMERA HRVA[KE IN SLOVENIJE..............................38 DRU@BENA IN OKOLJSKA ODGOVORNOST ^LOVE[TVA 2. O ^LOVEKOVIH POSEGIH V @IVE^A OMRE@JA: PRE@IVELE BODO SAMO ZDRU@BE ZA SOODVISNO MEDSEBOJNO DELITEV PREDNOSTI IN NEUGODNOSTI (ARMSADA) ............................................................................39 IZOBRA@EVANJE O OHRANJANJU NARAVE, TRAJNOSTNEM RAZVOJU IN DRU@BENI ODGOVORNOSTI NA INTERAKTIVNI IN IZKUSTVENI NA^IN ................................................................39 NARAVNA NA^ELA 2 ............................................................................................................................40

2. dan - 9. marec 2012 PLENARNA PREDAVANJA ODNOS DO JAVNIH DOBRIN - ZRCALO INDIVIDUALNE IN KOLEKTIVNE KULTURE..................................42 OBLIKOVANJE ORGANIZACIJSKE KULTURE - PRIMERI, VAROVANJA PRED SOCIO-KULTURNO KRIZO ........42 POHOD INOVACIJ: PROTI KATEREMU CILJU ALI KONCU? ......................................................................43 SPODBUJANJE USTVARJALNOSTI IN INOVATIVNOSTI V DRU@BI: K POSAMEZNIKOVI GOSPODARSKI NEODVISNOSTI S POMO^JO DRU@BENEGA VPLIVA......................................................43 VZPOREDNA PREDAVANJA, RAZPRAVE D. Socializacija kulture in družbena odgovornost KULTURNA INOVACIJA -VITALNA SILA UPRAVLJANJA POSLOVNIH SPREMEMB ......................................46 RAZVOJ KULTURE - INOVACIJA V PRAKSI ..............................................................................................46 POMEN DRU@BENE ODGOVORNOSTI NA PODRO^JU MEDIJSKE INDUSTRIJE ........................................47 KULTURA DAROVANJA (DONIRANJA) ....................................................................................................48 EMPATIJA, SOODVISNOST, MORALNO OBNA[ANJE IN TRAJNOST........................................................48 HUMBOLDT IN DANA[NJA UNIVERZA: OD SEDANJE DEDI[^INE DO SMISELNE TRAJNOSTNE PRIHODNOSTI ..................................................................................................................49 INOVACIJA KULTURE K DRU@BENI ODGOVORNOSTI POD VPLIVOM POBUDE GIBANJA “ZASEDIMO WALL STREET” ....................................................................................................................49 KODEKSI POSLOVNE ETIKE V NEVLADNIH ORGANIZACIJAH IN V GOSPODARSTVU..............................50 E/1 Razvoj posameznih, organizacijskih in družbenih kulturnih politik družbene odgovornosti KAPITALIZEM 2.0 VS SOUSTVARJANJE 1.0: TRDNO - SOUSTVARJALNI MODEL PREHODA K NOVI, RAZVITI IN ODGOVORNI DRU@BENI UREDITVI ........52 UNIVERZALNI TEMELJNI DOHODEK KOT POGOJ DRU@BENE ODGOVORNOSTI ....................................53 MEDKULTURNE KOMPETENCE KOT TEMELJNE VREDNOTE DRU@BENE ODGOVORNOSTI PODJETJA............53 KDO JE ODGOVOREN ZA DRU@BENO ODGOVORNOST? ....................................................................54 KULTURNE UJETOSTI IN DRU@BENA ODGOVORNOST............................................................................55 SLOVENSKI FORUM SOCIALNEGA PODJETNI[TVA ................................................................................55 E/2 Razvoj posameznih, organizacijskih in družbenih kulturnih politik družbene odgovornosti AKCIJSKI PROGRAMI EU (jesen 2011) IN NOVE DEFINICIJE DRUŽBENE ODGOVORNOSTI TER ISO 26000........58 PREDSTAVITEV NOVE KNJIGE IRDO IDR. O DRUŽBENI ODGOVORNOSTI................................................58 ABC HARMONIJE – SVETOVNI U^BENIK O KULTURI HARMONI^NE CIVILIZACIJE, S 76 AVTORJI ............59 RAZBIJANJE TABUJA NEPLODNOSTI V SLOVENIJI – PILOTNI PROJEKT »PSIHOLO[KA POMO^ NEPLODNIM PAROM V PROCESU RELACIJSKE ZAKONSKE IN DRU@INSKE TERAPIJE« – VZPOSTAVLJANJE DRU@BENEGA DIALOGA ............................................................................................59 VSEBINSKA MRE@A NEVLADNIH ORGANIZACIJ ZA ZDRAVJE PROJEKT »NVO VARUJEJO NA[E ZDRAVJE« ..........................................................................................60

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3. dan: 10. marec 2012 RAZVOJ DRU@BENE ODGOVORNOSTI IN VPLIV NA SPREMINJANJE DRU@BENE KULTURE ......................62 INOVATIVNI IN DRU@BENO ODGOVORNI PRISTOPI FESTIVALA LENT V ORGANIZACIJI IN KOMUNICIRANJU..............................................................................................................................62 PROJEKT O VELIKODU[NOSTI, PLEMENITOSTI (The Generosity Experience): POVZETEK PREDSTAVITVE ..........63 KNJI@NICA - ODPRT PROSTOR ZA VSE ..................................................................................................64 KULTURA BRANJA E-KNJIG ....................................................................................................................65 S KNJIGAMI DO BOLJ[E OSVE[^ENOSTI O DU[EVNIH MOTNJAH IN SAMOMORU ..............................65 DELO MARKA POGA^NIKA KOT PRIMER INOVATIVNEGA PRISTOPA PRI [IRJENJU DRU@BENE ODGOVORNOSTI ..................................................................................................................................66 F. Kultura / umetnost v praksi v lu~i PROGRAM SENZIBILIZACIJE: IZOBRA@EVALNI PROGRAM INOVACIJE KULTURE K DRU@BENI ODGOVORNOSTI ..................................................................................................................................68 PROSTORSKO NA^RTOVANJE IN ARHITEKTURA V LU^I DRU@BENE ODGOVORNOSTI NUJNOST NOVE PROSTORSKE PARADIGME NA GLOBALNI, NACIONALNI IN LOKALNI RAVNI..............69 GEOMANTIJA ........................................................................................................................................70 “THE GENEROSITY EXPERIENCE, 3. IZZIV, LALABAJKE: JEAN GIONO: MO@, KI JE SADIL DREVESA..........70

3 Referati na zgo{~enki ........................................................................ 71 4 Reference predavateljev .................................................................... 70 5 Sklepi konference .............................................................................. 72 6 Organizatorji, sponzorji, donatorji .................................................... 87 7 Objave

........................................................................................ 92

8 Zahvala

........................................................................................ 99

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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012 »INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov

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1 PROGRAM 1.1 PROGRAM KONFERENCE 1. dan: 8. marec 2012 URA

PROGRAM

10:00 - 10:30 11:00 - 12:00 10:30 - 12:00 10:30 - 10:45

ODMOR

8:30 - 9:00 9:00 - 10:00

10:45 - 11:00 11:00 - 11:20 11:20 - 11:40

11:40 - 12:00

12:00 - 13:00 13:00 - 14:00 14:00 - 16:00

Registracija udele`encev UVODNI NAGOVORI: mag. Franc Ho~evar: Pozdravne besede v imenu ~astnega pokrovitelja, dr. Danila Türka, predsednika RS dr. Suzana @ili~ Fi{er, generalna direktorica Zavoda Maribor EPK 2012 Slavko Pregl, direktor Javne agencije za knjigo RS dr. Darij Kraj~i~, direktor Zavoda RS za varstvo narave ddr. Matja` Mulej, In{titut IRDO, predsednik Programskega odbora konference

NOVINARSKA KONFERENCA PLENARNA PREDAVANJA MARIBOR 2012 – EVROPSKA PRESTOLNICA KULTURE (EPK, ECOC) – ZAVRTIMO SKUPAJ Dr. Suzana @ili~ Fi{er, generalna direktorica MARIBOR 2012, Mitja ^ander, programski direktor MARIBOR 2012 PANEL SVETOVNIH MISLECEV O TRAJNOSTNI BODO^NOSTI ^LOVE[TVA Prof. Dr. Dr. h. c. Timi E}imovi}, SEM Institute for Climate Change, Slovenia et al SLOVENIJA KOT MODEL INTEGRALNE, NIZKOOGLJI^NE EKONOMIJE IN DRU@BE? Dr. Darja Piciga, Government Office of Climate Change, Slovenia TRAJNOSTNA IN DRU@BENO ODGOVORNA UNIVERZA V MARIBORU Prof. dr. Danijel Rebolj, rektor Univerze v Mariboru, Zasl. prof. dr. Peter Glavi~, Dr. Rebeka Kova~i~ Lukman, Zasl. prof. ddr. Matja` Mulej, Red. prof. ddr. Ana Vovk Kor`e, Red. prof. dr. Martina Bavec, Red. prof. dr. Drago Vuk, Red. prof. dr. Bo`idar Kante.

RAZISKOVANJE KOMPLEKSNIH UPRAVLJAVSKIH PROBLEMOV – PRIMER VREDNOTENJA POLITIK Mag. oec. Bojan Radej, svobodni raziskovalec na podro~ju razvoja evalvacijske metodologije, soustanovitelj in predsednik Slovenskega dru{tva evalvatorjev, publicist, prostovoljec.

KRATKA PREDSTAVITEV VZPOREDNIH PREDAVANJ Odmor za kosilo VZPOREDNA PREDAVANJA, RAZPRAVE A. Pravo in dru`bena odgovornost Delavnica: PRAVICA, PRAVI^NOST: KAKO RAVNATI PRAV SREDI[^E ETIKE SOODVISNOSTI Dr. Hellmut K. Loeckenhoff, Independent Researcher, Backnang, Germany.

ZAKAJ SMO PROTI ACTA IN PRISTOP WIKILEAKS.SI K RE[EVANJU NAJHUJ[IH SVETOVNIH DRU@BENIH PROBLEMOV Primo` Vallant, founder and representative of WikiLeaks.si, Vallant.si nonprofit foundation, Civil initiative for the protection of rule of law, welfare state & nature KULTURA DIALOGA NA VSEH DRU@BENIH NIVOJIH TUDI KOT SREDSTVO IZHODA IZ SOCIALNE KRIZE? ALI MEDIACIJA – POZABLJENA KULTURA DIALOGA Metka Penko Natla~en, univ. dipl. prav., strokovna vodja projekta o nesodnem re{evanju sporov ARD, Gospodarska zbornica Slovenije MEHANIZMI PREPRE^EVANJA IN RAZRE[EVANJA SPOROV V VSEJ ORGANIZACIJI KOT INOVACIJA KULTURE NA DELOVNEM MESTU Irena Toma`in, univ. dipl. iur., director of JETO5 d.o.o., legal adviser at In{titut Ekvilib B. Ekonomika in kultura dru`bene odgovornosti DRU@BENA ODGOVORNOST PODJETJA V [TEVILKAH: VKLJU^EVANJE V SKUPNOST OD GLOBALNEGA VIDIKA DO SLOVENIJE Michael Parzefall, general manager, Danone Slovenija DNEVNIKOV IZBOR NAJBOLJ[IH ZAPOSLOVALCEV ZLATA NIT - PREDSTAVITEV

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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012 »INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov

PROJEKTA IN DOBRIH PRAKS Melita Romih, vodja projekta Zlata nit 201, Jana Petkov{ek [takul, urednica Zaposlitve&kariera, Dnevnik OD OSEBNE DO DRU@BENE ODGOVORNOSTI S POMO^JO COACHINGA Tatjana Toma`in Daki}, Human Being, Jeto5, d.o.o.

KOMPETENCE ZA SONARAVNOST IN ZA OOBVLADOVANJE KRIZ Ass. Prof. dr. Gerald Steiner, Weatherhead Center for International Affairs (WCFIA), Harvard University, Filippina Risopoulos, PhD, M.Sc., Department of Geography and Regional Science, University of Graz IZGRADNJA MODELA INOVATIVNEGA DRU@BENO ODGOVORNEGA PODJETJA V RUSIJI Anastasia Chertishcheva, fifth year student, Ural Federal University (Yekaterinburg, Russia), Zhanna Belyaeva, PhD, Associate professor of Ural Federal University, Yekaterinburg, Russia C. Sodobna znanost in kultura v lu~i dru`bene odgovornosti ANALIZA KAZALCEV TRAJNOSTNEGA RAZVOJA: PRIMERA HRVA[KE IN SLOVENIJE Dr. Emira Be~i}, Ministry of Science, Education and Sports, Croatia, Dr. Jadranka [var, Institute of Social Sciences Ivo Pilar, Zagreb, Croatia, Dr. Dr. Matjaz Mulej, Prof. Emer. University of Maribor, Faculty of Economics and Business, Slovenia, and IRDO Institute for Development of Social Responsibility, Maribor, Slovenia DRU@BENA IN OKOLJSKA ODGOVORNOST ^LOVE[TVA 2. O ^LOVEKOVIH POSEGIH V @IVE^A OMRE@JA: PRE@IVELE BODO SAMO ZDRU@BE ZA SOODVISNO MEDSEBOJNO DELITEV PREDNOSTI IN NEUGODNOSTI (ARMSADA) BRICAGE Pierre, Faculté des Sciences, Université de Pau et des Pays de l'Adour (UPPA), France IZOBRA@EVANJE O OHRANJANJU NARAVE, TRAJNOSTNEM RAZVOJU IN DRU@BENI ODGOVORNOSTI NA INTERAKTIVNI IN IZKUSTVENI NA^IN mag. Andreja [kvar~, Zavod RS za varstvo narave/ The Institute of the Republic of Slovenia for Nature Conservation, Slovenia PANEL SVETOVNIH MISLECEV O TRAJNOSTNI BODO^NOSTI ^LOVE[TVA Prof. Dr. Dr. h. c. Timi E}imovi}, SEM Institute for Climate Change, Slovenia et al

2. dan: 9. marec 2011 URA

8:30 - 9:00 9:00 - 11:00 9:00 - 9:30

9:30 - 10:00

10:00 - 10:30 10:30 - 11:00

11:00 11:30 13:00 14:00

14

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11:30 13:00 14:00 16:00

PROGRAM

Registracija udele`encev PLENARNA PREDAVANJA ODNOS DO JAVNIH DOBRIN – ZRCALO INDIVIDUALNE IN KOLEKTIVNE KULTURE Prof. Jo`ica Knez-Riedl, Ph. D., University of Maribor, Faculty of Economics and Business and Eva Kau~i~, Bachelor of Science in Economics Student of the Post Graduating Studies of University of Maribor Faculty of Economics and Business OBLIKOVANJE ORGANIZACIJSKE KULTURE – PRIMERI, VAROVANJE PRED SOCIOKULTURNO KRIZO Dr. Zbigniew Klos, Professor, Ph.D. (Eng.), D. Sc. Poznan University of Technology, Vice-Dean of Faculty of Machines and Transportatio, Poland POHOD INOVACIJ: PROTI KATEREMU CILJU ALI KONCU? Michael Winger SPODBUJANJE USTVARJALNOSTI IN INOVATIVNOSTI V DRU@BI: K POSAMEZNIKOVI GOSPODARSKI NEODVISNOSTI S POMO^JO DRU@BENEGA VPLIVA Bistra Kumbaroska, Challenge: Future, Project coordinator of YOUTH for Youth competition, mag. Andreja Kodrin, Challenge:Future, President and Founder ODMOR KRATKA PREDSTAVITEV VZPOREDNIH PREDAVANJ ODMOR ZA KOSILO VZPOREDNA PREDAVANJA, RAZPRAVE D. Socializacija kulture in dru`bena odgovornost KULTURNA INOVACIJA -VITALNA SILA UPRAVLJANJA POSLOVNIH SPREMEMB David Vaillancourt RAZVOJ KULTURE – INOVACIJA V PRAKSI Mahnaz Ala'i POMEN DRU@BENE ODGOVORNOSTI NA PODRO^JU MEDIJSKE INDUSTRIJE Mateja Be~ela, mag., Jadranka Gaji}, mag., doc. dr. Ur{a Golob, Fakulteta za dru`bene vede, Univerza v Ljubljani

7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012 »INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov

KULTURA DAROVANJA (DONIRANJA) Toma` Bole, Gallus J. Carniolus zavod/Institute, Slovenia EMPATIJA, SOODVISNOST, MORALNO OBNA[ANJE IN TRAJNOST Almir Flisar, DreamEhtic Change HUMBOLDT IN DANA[NJA UNIVERZA: OD SEDANJE DEDI[^INE DO SMISELNEGA TRAJNOSTNE PRIHODNOSTI Filippina Risopoulos (PhD, M.Sc.), Department of Geography and Regional Science, University of Graz INOVACIJA KULTURE K DRU@BENI ODGOVORNOSTI POD VPLIVOM POBUDE GIBANJA “ZASEDIMO WALL STREET” Dr. Robert G. Dyck, Professor of Urban Affairs and Planning Emeritus, Virginia Tech, Birmingham KODEKSI POSLOVNE ETIKE V NEVLADNIH ORGANIZACIJAH IN V GOSPODARSTVU Anita Hrast, director of IRDO Institute, Slovenia, Dr. Dr. Matjaz Mulej, Prof. Emer.

University of Maribor, Faculty of Economics and Busines, Sloveni, Lina Ademovi~, student E/1 Razvoj posameznih, organizacijskih in dru`benih kulturnih politik dru`bene odgovornosti KAPITALIZEM 2.0 VS SOUSTVARJANJE 1.0: TRDNO – SOUSTVARJALNI MODEL PREHODA K NOVI, RAZVITI IN ODGOVORNI DRU@BENI UREDITVI Mitja Kopina, University of Maribor, Faculty of Economics and Business, Slovenia, Alenka Nagli~, University of Maribor, Faculty of Economics and Business, Slovenia UNIVERZALNI TEMELJNI DOHODEK KOT POGOJ DRU@BENE ODGOVORNOSTI Daniel Popovi~, Section for the promotion of universal basic income, Slovenia MEDKULTURNE KOMPETENCE KOT TEMELJNE VREDNOTE DRU@BENE ODGOVORNOSTI PODJETJA Anna Kopyrina, fifth year student, Ural Federal University (Yekaterinburg, Russia), Dr. Zhanna Belyaeva, Associate professor Ural Federal University KDO JE ODGOVOREN ZA DRU@BENO ODGOVORNOST? Prof. Dr. Veysel Batmaz, Istanbul University, Faculty of Communication, Former Chair, Department of Advertising and PR, Chair, Research Methodology Branch, Turkey KULTURNE UJETOSTI IN DRU@BENA ODGOVORNOST mag. Vesna Kova~i~, DOBA Faculty of Applied Business and Social Studies, Maribor, Slovenia SLOVENSKI FORUM SOCIALNEGA PODJETNI[TVA Katarina Hölzl, predsednica Slovenskega foruma za socialno podjetni{tvo E/2 Razvoj posameznih, organizacijskih in dru`benih kulturnih politik dru`bene odgovornosti AKCIJSKI PROGRAMI EU (jesen 2011) IN NOVE DEFINICIJE DRU@BENE ODGOVORNOSTI TER ISO 26000 Dr. Dr. Matja` Mulej, Prof. Emer. University of Maribor, Faculty of Economics and Busines, SloveniA, irdo Institute, dr. Andrej Fi{travec, IRDO Institute PREDSTAVITEV NOVE KNJIGE IRDO IDR. O DRU@BENI ODGOVORNOSTI Dr. Dr. Matjaz Mulej, Prof. Emer. University of Maribor, Faculty of Economics and Busines, Slovenia, and IRDO THE ABC OF HARMONY – A WORLD TEXTBOOK ON CULTURE OF HARMONIOUS CIVILIZATION BY 76 AUTHORS Prof. dr. Leo Semashko, Petersburg, Russia GHA President RAZBIJANJE TABUJA NEPLODNOSTI V SLOVENIJI – PILOTNI PROJEKT »PSIHOLO[KA POMO^ NEPLODNIM PAROM V PROCESU RELACIJSKE ZAKONSKE IN DRU@INSKE TERAPIJE« – VZPOSTAVLJANJE DRU@BENEGA DIALOGA Univ. dipl. fil. Alja Stvarnik, spec. ZDT, Dru{tvo LIST – Lo~itev, informiranje, svetovanje, terapija, Slovenija VSEBINSKA MRE@A NEVLADNIH ORGANIZACIJ ZA ZDRAVJE, PROJEKT »NVO VARUJEJO NA[E ZDRAVJE« Darija Lorbek, sodelavka v projektni pisarni »NVO varujejo na{e zdravje«, Slovenska zveza za toba~no kontrolo in javno zdravje, Maribor

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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012 »INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov

3. dan: 10. marec 2011 URA

8:30 - 9:00 9:00 - 11:00 9:00 - 9:20

9:20 - 9:40 9:40 - 10:00 10:00 - 10:20 10:20 - 10:40 10:40 - 11:00 11:00 - 11:20 11:20 - 11:40 11:40 - 13:00 13:00 - 14:30

Prizori{~a:

PROGRAM

Registracija udele`encev PLENARNA PREDAVANJA RAZVOJ DRU@BENE ODGOVORNOSTI IN VPLIV NA SPREMINJANJE DRU@BENE KULTURE Anita Hrast, director of IRDO Institute, Slovenia, Dr. Dr. Matjaz Mulej, Prof. Emer.

University of Maribor, Faculty of Economics and Busines, Slovenia, Sabina Kojc, student, Tatjana Novak, director, Press Clipping d.o.o.

INOVATIVNI IN DRU@BENO ODGOVORNI PRISTOPI FESTIVALA LENT V ORGANIZACIJI IN KOMUNICIRANJU Mirjana Mladi~, Narodni dom Maribor, Slovenija PROJEKT O VELIKODU[NOSTI, PLEMENITOSTI (The Generosity Experience): POVZETEK PREDSTAVITVE Barbara Pia Jeni~, Zavod Senzorium, The Generosity Experience, Slovenia KNJI@NICA - ODPRT PROSTOR ZA VSE Dragica Turjak, Maribor Public Library KULTURA BRANJA E-KNJIG Iva Roj, tudent of Marketing, University of Maribor, Faculty of Economics and Business Maribor, Student of Nature Conservation, Educational center [entjur S KNJIGAMI DO BOLJ[E OSVE[^ENOSTI O DU[EVNIH MOTNJAH IN SAMOMORU Mag. Bogdan Dobnik, dipl. soc. del., Ozara Slovenija, nacionalno zdru`enje za kakovost `ivljenja DELO MARKA POGA^NIKA KOT PRIMER INOVATIVNEGA PRISTOPA PRI [IRJENJU DRU@BENE ODGOVORNOSTI Katja Majer, akademska kiparka, Bachelor of Arts (sculptor) KRATKA PREDSTAVITEV VZPOREDNIH DELAVNIC ODMOR ZA KOSILO VZPOREDNE DELAVNICE F. Kultura / umetnost v praksi v lu~i dru`bene odgovornosti DELAVNICE F1: GEOMANTIJA PROGRAM SENZIBILIZACIJE: IZOBRA@EVALNI PROGRAM INOVACIJE KULTURE K DRU@BENI ODGOVORNOSTI Karin Lavin PROSTORSKO NA^RTOVANJE IN ARHITEKTURA V LU^I DRU@BENE ODGOVORNOSTI, NUJNOST NOVE PROSTORSKE PARADIGME NA GLOBALNI, NACIONALNI IN LOKALNI RAVNI Aleksander Ostan, arhitekt GEOMANTIJA Robi Lavin F2: LITERARNA “THE GENEROSITY EXPERIENCE, 3. IZZIV, LALABAJKE: JEAN GIONO: MOŽ, KI JE SADIL DREVESA Barbara Pia Jeni~, Zavod Senzorium, The Generosity Experience, Slovenia

Plenarna predavanja in registracija, kosilo: • Gledali{ka dvorana v Vetrinjskem dvoru, Javni zavod MARIBOR 2012 - Evropska prestolnica kulture, Vetrinjska ulica 30, 2000 Maribor.

Novinarska konferenca: • Mala dvorana (Freske) v Vetrinjskem dvoru, Javni zavod MARIBOR 2012 - Evropska prestolnica kulture, Vetrinjska ulica 30, 2000 Maribor.

Vzporedna predavanja - dve lokaciji: • Gledali{ka dvorana v Vetrinjskem dvoru, Javni zavod MARIBOR 2012 - Evropska prestolnica kulture, Vetrinjska ulica 30, 2000 Maribor.

• Konferen~na dvorana (klet), [tajerska gospodarska zbornica, Ulica talcev 24, 2000 Maribor.

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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012 »INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov

1.2 PROGRAMSKI ODBOR • zasl. prof. dr. Matja` Mulej, Univerza v Mariboru, Ekonomsko-poslovna fakulteta, predsednik RS Znanstveno-raziskovalnega centra in{tituta IRDO in Strokovnega sveta in{tituta IRDO, predsednik Programskega odbora konference, • dr. Suzana @ili~ Fi{er, generalna direktorica MARIBOR 2012, podpredsednica Programskega odbora konference, • Mitja ^ander, programski direktor MARIBOR 2012, • dr. Andrej Fi{travec, vodja Znanstveno-raziskovalnega centra in{tituta IRDO, vi{ji svetovalec Zavoda RS za {olstvo, podpredsednik Organizacijskega odbora konference, • mag. Franc Ho~evar, svetovalec predsednika RS za zdravstveno in socialno varstvo ter humanitarna vpra{anja, • dr. Filippina Risopoulos, Karl-Franzens University Graz, Austria, • dr. Robert Dyck, Prof. Emeritus, Virginia Tech University, Blackburg, VA, USA, • dr. Mark Esposito, Professor of Management at Grenoble School of Management, France, • dr. Gerald Steiner, Assoc. Prof., Karl-Franzens University Graz, Austria, • prof. Dr. Roger Haw, Ansted University, British Virgin Islands, in Malaysia, • dr. Helmut Loeckenhoff, neodvisni raziskovalec, Nem~ija.

1.3 ORGANIZACIJSKI ODBOR • Anita Hrast, direktorica in{tituta IRDO, predsednica Organizacijskega odbora konference, • dr. Andrej Fi{travec, vodja Znanstveno-raziskovalnega centra in{tituta IRDO, vi{ji svetovalec Zavoda RS za {olstvo, podpredsednik Organizacijskega odbora konference, • Alma ^au{evi~, glavna producentka in pomo~nica programskega direktorja MARIBOR 2012 za produkcijo, predstavnica koproducenta dogodka, • Mitja [e{ko, skrbnik blagovne znamke MARIBOR 2012, predstavnik koproducenta dogodka, • Mirjana Mladi~, samostojna strokovna sodelavka za marketing, Narodni dom Maribor, • mag. Aleksandra Podgornik, direktorica [tajerske gospodarske zbornice, • Angelca Ademovi~, direktorica Creditexpress d.o.o. in predsednica Sveta ~lanov in{tituta IRDO ter podpredsednica Sveta zavoda IRDO, • Sabina Kojc, IRDO, vodja projektov, • Lina Ademovi~, IRDO, vodja projektov, • Iva Roj, IRDO, asistentka projektov, • Ale{ Jambrek, sodelavec IRDO.

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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012 »INOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZE« - zbornik povzetkov prispevkov

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2 Povzetki referatov predavateljev Plenarna predavanja, 1. dan Plenary Lectures, 1st Day

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7. mednarodna konferenca: Dru`bena odgovornost in izzivi ~asa 2012 ÂťINOVIRANJE KULTURE ZA VE^ DRU@BENE ODGOVORNOSTI - KOT POT IZ SOCIO-KULTURNE KRIZEÂŤ - zbornik povzetkov prispevkov

MARIBOR 2012 - EVROPSKA PRESTOLNICA KULTURE (EPK, ECOC) ZAVRTIMO SKUPAJ Dr. Suzana @ili~ Fi{er MARIBOR 2012 - European Capital of Culture Vetrinjska ulica 30, Maribor suzana.zf@maribor2012.eu

Mitja ^ander MARIBOR 2012 - European Capital of Culture Vetrinjska ulica 30, Maribor mitja.cander@maribor2012.eu Povzetek EPK informira, povezuje in poglablja medsebojne odnose. Raziskava, ki jo je leta 2004 izvedla Evropska komisija, je pokazala, da status EPK ni samo dejavnik kulturnega razvoja v o`jem smislu besede, ampak se usmerja k pozitivnemu, nenehnemu preoblikovanju mest na vseh podro~jih dejavnosti. Ne nazadnje, {ir obzorja prebivalcev in seveda obiskovalcev EPK. Med nameni projekta EPK je pove~ati zaposlenost, zajeti amaterje v kulturo in v njeno razumevanje na sploh. To pomeni tudi ve~jo dostopnost kulturnih dose`kov in dogodkov ter sodelovanje civilne dru`be pri uresni~evanju plemenitih ciljev EPK. EPK nudi bolj prijazen vtis o regijskih mestnih sredi{~ih, vklju~no z industrijskimi centri, in jim dati nova kulturna prizori{~a in infrastrukturo. Institucija EPK tudi povezuje kulturne in humanitarne institucije na lokalni, dr`avni in mednarodni ravni.

MARIBOR 2012 - EUROPEAN CAPITAL OF CULTURE (ECOC) - THE TURNING POINT Abstract The ECoC informs, connects, and deepens mutual relations. Research carried out in 2004 by the European Commission showed that the status of the ECoC is not only the factor in cultural development in the narrower sense of the word, but is oriented to the positive, permanent transformation of cities in all fields of activity. Last, but not least, it broadens the horizons of its residents and, of course, visitors.

One of the intentions of the ECoC project is to increase employment, as well as to involve amateurs in culture and its understanding in general. This also means greater accessibility to cultural products and events, and the cooperation of civil society in the realization of the cooperation of civil society in the realization of the noble goals connected to them. The ECoC offers a friendlier image to regional urban centers, including industrial centers, and brings to them new cultural scenes and infrastructure. The institution of the ECoC also connects cultural and humanitarian institutions at local, regional, state and international levels.

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PANEL SVETOVNIH MISLECEV O TRAJNOSTNI BODO^NOSTI ^LOVE[TVA Prof. Dr. Dr. h. c. Timi E}imovi} SEM Institute for Climate Change, Slovenia et al Povzetek Izzivi, pred katerimi je vse ~love{tvo v 2012. letu, so posledica zgodovine sobivanja ~love{tva in narave na planet Zemlji. Narava obstaja na planetu Zemlji 4.600.000 let, a svetovna ~love{ka skupnost je za~ela svojo zgodovino pred kak{nimi 200.000 leti. Sedanje stanje ~love{tva je vpra{ljivo z mnogih vidikov, a prevladujejo bistvene vsebine, ki so nevarne za dolgo `ivljenje na{ega ~love{tva na planetu Zemlji. Ali gre ~love{tvo po poti samomora ali v sonaravno prihodnost, je zelo pomembna razlika. Deklaracija iz Xiamena, Kitajska, nudi mo`nost za bolj{o bodo~nost ~love{tva.

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»THE WORLD THINKERS' PANEL ON THE SUSTAINABLE FUTURE OF HUMANKIND« Abstract This presentation has been prepared by Prof. Dr. Dr. h. c. Timi E}imovi}, Slovenia, Sir. Prof. Dr. Roger B. Haw, Malaysia, Prof. Dr. Dana M. Barry, USA, Dr. Renate Lavicka, Austria, His Holiness Vishwaguru Mahamandaleshwar Paramhans Swami Maheshwarananda, Austria and India, Hon. Ricaardoe Di Done, Canada, Ambassador Dato' Dr. Ang Ban Siong, Malaysia, Dr. Nixon Yap, Malaysia, Prof. Tang Shui Yuan, China, Prof. Dr. Glen T. Martin, USA, Prof. Emeritus DDr. Matjaz Mulej, Slovenia, Prof. Dr. Alexander Chumakov, Russia, and Prof. Dr. Garfield Brown, Republic of South Africa, the initial founders of the declaration “The World Thinkers' Panel on the Sustainable Future of Humankind”, and Prof. Dr. Truly Busch, Germany, Prof. Dr. Jorn Hamann, Germany, Prof. Dr. Sait Kacapor, Serbia, Prof. Dr. Fidel Gutierrez Vivanco, Peru, Dr. Moamen Nassr, Palestina, Prof. Dr. Mark Esposito, France/USA, Anita Hrast, Slovenia, The presentation has been prepared for “Maribor 2012, the 7th IRDO International Conference - Social Responsibility and Current Challenges 2012” in Maribor, Slovenia, 8th - 10th March 2012.

The challenges of 2012 for our global humankind community are a result of history of humankind and the Nature of the planet Earth cohabitation. The Nature of the planet Earth has been on for 4600000000 years and our global humankind community commenced its history some 200000 years ago.

The present status of the global humankind community is questionable from many points of view, but the prevailing issues are critical contents, which are dangerous for the long-living of our humankind on the planet Earth. Whether the global humankind community is heading on a suicidal path or on the path for the sustainable future is a very important difference.

The Xiamen, China, declaration is offering a possibility for a better tomorrow of the global humankind community.

The Key Words: Culture, Global Humankind Community, Globalization, Morality, Respect, Social responsibility, Sustainable Future of Humankind, The Nature of the planet Earth, The World of Humans, Wisdom.

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SLOVENIJA KOT MODEL INTEGRALNE, NIZKOOGLJI^NE EKONOMIJE IN DRU@BE? Dr. Darja Piciga Government Office of the Republic of Slovenia of Climate Change Gregor~i~eva 25, Ljubljana, Slovenija darja.piciga@gov.si Povzetek Osnutek Strategije prehoda Slovenije v nizkooglji~no dru`bo do leta 2050, ki ga je septembra 2011 v javno razpravo posredovala Slu`ba vlade za podnebne spremembe, predlaga vizijo Slovenije leta 2050 kot vzajemno povezane in vklju~ujo~e nizkooglji~ne dru`be z odli~nim gospodarstvom ter kakovostjo `ivljenja, prostora in naravnega okolja. Strategija se osredoto~a na zmanj{evanje emisij preko zelene rasti (vklju~no z zeleno dav~no reformo), na prilagajanje in na podporne horizontalne strategije (inovacije in izobra`evanje, lokalne in regionalne pobude, ozave{~anje in komunikacija, aktivna vloga v mednarodni skupnosti). V procesu priprave nizkooglji~ne strategije smo deloma uporabili nov integralni pristop avtorjev Ronnieja Lessema in Alexandra Schiefferja. Glede na ta pristop mora vsak socialni sistem za dosego in ohranjanje trajnostni najti dinami~no ravnote`je med svojimi {tirimi medsebojno oja~ujo~imi se in neodvisnimi »svetovi« in svojim »centrom«. V primeru integralne ekonomije: Center: moralni izvor ekonomije, temelje~ na religiji in humanosti Jug: samo-zadostna ekonomija, temelje~a na naravi in skupnosti Vzhod: razvojna ekonomija, temelje~a na kulturi in duhovnosti Sever: socialna ekonomija, temelje~a na znanosti in tehnologiji Zahod: »`iva ekonomija«, temelje~a na financah in podjetni{tvu Nadaljnji razvoj nizkooglji~ne strategije pod okriljem integralnega pristopa bi uveljavil Slovenijo kot model v procesu vzpostavljanja bolj pro`nega globalnega ekonomskega sistema, s priznavanjem intrinzi~ne veljave kulturni razli~nosti in ponovnim odkritjem moralnega in duhovnega jedra, od katerega so bila na{a gospodarstva lo~ena.

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SLOVENIA AS A MODEL OF INTEGRAL, LOW-CARBON ECONOMY AND SOCIETY? Abstract Draft Strategy for the Transition of Slovenia to Low-Carbon Society by 2050, submitted in September 2011 by the Government Office of Climate Change to public consultation, proposes the vision of Slovenia in 2050 as a highly integrated and inclusive society with an excellent business sector and a high quality of life, space and natural environment. The strategy focuses on reducing emissions through green growth (including green tax reform), adaptation and supporting horizontal strategies (innovation and education, local and regional initiative, awareness and communication, active role in international community). In the process of preparing the Draft Low-Carbon Strategy, a new Integral Approach proposed by Ronnie Lessem and Alexander Schieffer has been partially applied. According to this approach, every social system needs to find, in order to be and stay sustainable, a dynamic balance between its four mutually reinforcing and interdependent ‘worlds’ and its ‘center’. In the case of Integral Economics: Center: Moral Economic Source, founded in religion and humanity South: Self-sufficient Economy, founded in nature and community East: Developmental Economy, founded in culture and spirituality North: Social Economy, founded in science and technology West: Living Economy, founded in finance and enterprise Further development of the Low-Carbon Strategy within the Integral Approach framework would establish Slovenia as a model in the process of creating a more resilient global economic system, giving intrinsic value to cultural diversity and rediscovering the spiritual and moral economic core, from which our economic systems have been detached.

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TRAJNOSTNA IN DRU@BENO ODGOVORNA UNIVERZA V MARIBORU Zasl. prof. dr. Peter Glavi~, Dr. Rebeka Kova~i~ Lukman, Zasl. prof. ddr. Matja` Mulej, Red. prof. ddr. Ana Vovk Kor`e, Red. prof. dr. Martina Bavec, Red. prof. dr. Drago Vuk, Red. prof. dr. Bo`idar Kante, Red. prof. dr. Danijel Rebolj, Univerza v Mariboru Slom{kov trg 15 2000 Maribor, Slovenija Povzetek V kriznih ~asih potrebuje dru`ba univerzo, ki je sposobna ponuditi inovativne re{itve in odpirati nova obzorja. Znan je Einsteinov rek, da problemov ne moremo re{evati na tisti ravni, kjer so nastali. U~inkovite re{itve so raven vi{je! In tam jih moramo iskati. In najti. Univerze imajo klju~no vlogo pri raz{irjanju zavedanja, da mora biti socialni in gospodarski razvoj dru`beno odgovoren in ne sme ogroziti mo`nosti za zadovoljevanje potreb prihodnjih generacij.

Na Univerzi v Mariboru `elimo s pozitivnim zgledom ustvariti inovativno okolje in u~inkovito organizacijo, ki bo z razvojem, ustvarjanjem in prena{anjem klju~nih znanj pripomogla h kakovostnemu, uravnote`enemu, trajnostnemu in dru`beno odgovornemu (TDO) razvoju univerze, mesta in dr`ave. Ker na Univerzi v Mariboru {e ne udejanjamo dovolj teh na~el, smo ustanovili Svet in Komisijo za trajnostno in dru`beno odgovorno univerzo. Svet je pripravil predloge smeri na{ega razvoja, ki jih bomo predstavili na leto{nji konferenci IRDO. Pri preoblikovanju univerze v TDO institucijo bomo upo{tevali vse {tiri dimenzije trajnostnega razvoja (okoljsko, gospodarsko, dru`beno in eti~no), vseh sedem na~el in sedem vsebin iz standarda ISO 26000 (upravljanje organizacij, ~lovekove pravice, delovna razmerja, naravno okolje, vpra{anja odjemalcev/uporabnikov, po{teno poslovanje, vklju~evanje v dru`beno skupnost in njen razvoj) ter oba vse povezujo~a pojma iz ISO 26000, ki sta soodvisnost in celovit pristop.

Nov model TDO univerze bo pripomogel k bolj{emu razumevanju interakcij med okoljsko, gospodarsko, socialno in eti~no dimenzijo trajnostnega razvoja. @elimo, da bo Univerza v Mariboru s svojim delovanjem pomembno vplivala tudi na druge javne, privatne, vladne in nevladne ter industrijske organizacije, da prevzamejo model TDO razvoja.

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SUSTAINABLE AND SOCIALLY RESPONSIBLE UNIVERSITY OF MARIBOR Abstract In times of crisis, society needs a university capable of providing innovative solutions and opening up new horizons. As Einstein put it, “problems cannot be solved by the same level of thinking that created them”. Therefore, effective solutions must be sought at a higher level. Universities play a key role in raising awareness of social responsibility and sustainable development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

By setting a positive example, the University of Maribor strives to create an innovative environment and an effective organisation contributing to balanced, sustainable and socially responsible development of the University, the city of Maribor and the entire country through discovery and transfer of new knowledge. Since the University does not yet implement all of these principles, both a Council and a Committee for Sustainability and Social Responsibility have been established. The Council has formulated various proposals for development, which will be presented at this year's IRDO conference.

When transforming our University into a sustainable and socially responsible institution, all four dimensions of sustainable development (environmental, economic, social and ethic), all seven principles and core subjects of social responsibility (organizational management, human rights, labour practices, environment, consumer issues, fair operating practices, community involvement and development) as well as both related terms (interdependence and holistic approach) addressed in ISO 26000 will be taken into account.

This new model of a sustainable and socially responsible university will contribute to a deeper understanding of the interaction between the environmental, economic, social and ethical dimension of sustainable development.

We sincerely hope that the University of Maribor will be able to convince other public, private, governmental, nongovernmental and industrial organizations to follow its lead.

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RAZISKOVANJE KOMPLEKSNIH UPRAVLJAVSKIH PROBLEMOV - PRIMER VREDNOTENJA POLITIK Mag. oec. Bojan Radej bojan.radej@siol.net; 041382827 Izvirni znanstveni ~lanek Povzetek Spoznanje, da je dru`ba postala kompleksna, pomeni, da resnica o dru`benih zadevah, kot o tem kaj je skupno dobro ali kako uspe{no je njegovo doseganje, ni ve~ ena sama, tista na oblasti ampak o pomembnih stvareh obstaja ve~ dobro utemeljenih in enako veljavnih resnic. Zadeve iz domene javnega upravljanja so kompleksne, zato razli~ni pogledi nimajo skupnega imenovalca, zato jih je treba obravnavati kot nesomerne, oziroma globoke in nepremostljive. Dru`bene pojave je zato treba prou~iti v zlatem rezu njihove dvojnosti, razpenjajo~i se med razlago primarnih pomenov, ki so za sistem konstitutivni, vendar na nesomeren in razdvajajo~ na~in, in razlago sekundarnih pomenov, ki edini podajo celovit pogled na vrednoteni pojav, vendar le v vsebinah, ki za nikogar niso bistvene.

INVESTIGATION OF COMPLEX MANAGERIAL PROBLEMS - THE CASE OF POLITICS EVALUATION Abstract Recognising that the society has become complex, means that the truth about social issues such as about identification of public interest or about policy effectiveness is not a single one, e.i. the official one of those in power, but there are a variety of well-founded and equally valid truths. The public management is complex, therefore different views do not share common denominator, they should therefore be regarded as incommensurable. This means that it is necessary to examine the social phenomena in their duality between the interpretation of the primary meanings, which are constitutive for the system as a whole, but on the deeply divisive way, and the interpretation of the secondary meanings of the evaluated social phenomenon, but only in the contents of which are not essential for anyone.

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VZPOREDNA PREDAVANJA, RAZPRAVE PARALLEL OPEN SPACE TALKS A. Pravo in družbena odgovornost A. Law and social responsibility

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PRAVICA, PRAVI^NOST: KAKO RAVNATI PRAV - SREDI[^E ETIKE SOODVISNOSTI Helmut K. Loeckenhoff Independent Research Loeckenhoff.HellK@t-online.de Povzetek Gr{ka beseda 'ethos' ozna~uje obna{anje na sploh. ^e jo dopolnimo z vrednotami, ki so v ozadju vsakega obna{anja, formalna beseda pridobi pomembnost nekega sistema pravil ali celo zapovedi, ki jih je treba ubogati.

Etika postane deset bo`jih zapovedi, ki predpisujejo, kako obna{anje je pravilno; to pomeni, da je treba slediti dejanski etiki, zajeti v nau~enem obna{anju, v obi~ajih, ali v zakonodaji. Od vsega za~etka je filozofija raziskovala, katere osrednje vrednote ka`e razlikovati in posebej ceniti. Pogoj za odgovor - Od kod, kje, kam - je bilo treba pojasniti: izvore ~loveka, njegov polo`aj v svetu in njegovo usodo. [ele na taki podlagi se da raziskovati, 'kako bi mo` in `enska morala ravnati prav'. Da bi prakticirali pravico in v obna{anju izkazali pravi~nost - to je videti ena od vrednot, morda celo osrednja, na kateri temeljijo eti~ni sistemi. Vsaka kultura, vsak sektor posameznikovega ali dru`benega `ivljenja se osredoto~a okrog pravice, pravilnosti in s tem povezanih konceptov.

JUSTICE, JUSTNESS: HOW TO ACT RIGHT - PIVOT OF THE ETHICS OF INTERDEPENDENCE Abstract The Greek term 'ethos' implies behaviour in general. When complemented by the values behind any behaviour, the formal term gains the significance of a system of rules or even commands to be obeyed. Ethics become a Decalogue prescribing how to behave properly; that is following the actual ethics embodied in behaviour learned, in customs or codified in laws. From the beginning philosophy enquired, which central values ought to be distinguished. A precondition for an answer, the Unde, Ubi, Quo had to be elucidated: the origins of man, his position in the world and his destiny. On that base only it can be explored 'how wo-men ought to act rightly'. Justice to be done, and justness to be exhibited in behaviour, appears one of the, if not the focal, value founding of ethical systems. Any culture, any sector of individual or societal life centres around justice, justness, and the concepts connected.

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ZAKAJ SMO PROTI ACTA IN PRISTOP WIKILEAKS.SI K RE[EVANJU NAJHUJ[IH SVETOVNIH DRU@BENIH PROBLEMOV Primo` Vallant WikiLeaks.si, Vallant.si Foundation info@vallant.si, Mobile: +386 41 526 060, Phone/Fax: +386 59 120 454, https://wikileaks.si, http://vallant.si Povzetek Sistem ~love{kega pohlepa, v katerem danes vsi `ivimo, pu{~a katastrofalne {kodljive posledice na na{em okolju, ljudeh, dru`bi, naravi in divjih `ivalih po celem svetu. Najnovej{i primer tak{nega negativnega razvoja je mednarodni trgovski sporazum ACTA, ki za za{~ite dobi~kov najve~jih in najmo~nej{i korporacij drasti~no posega v na{e osnovne ~lovekove pravice, zasebnost podatkov, pravni in demokrati~ni sistem. WikiLeaks.si dela na inovativnih re{itvah najhuj{ih svetovnih dru`benih problemov, ki jih trenutno nobeden ne ponuja ali niso na voljo v zadostnem obsegu. Z anonimnim in varnim lokaliziranim, globalnim posredovanjem, obdelavo, analizo in objavo dokazov in prijav najhuj{ih zlo~inov, nepravilnosti in civilnim pregonom, ~e uradni odziv ni zadovoljiv. Z anonimnim in varnim sodelovanjem virov, prostovoljcev, novinarjev, pravnikov in nevladnih organizacij pri direktnih akcijah, neprofitnih in trajnostnih alternativah ter re{itvah, ki zagotavljajo: trajno dru`beno korist, dolgoro~no zaposlitev, dostojno pla~o in `ivljenje, po{teno, trajnostno, odgovorno in solidarno dru`bo, ob neokrnjenem okolju, v so`itju z naravo in divjimi `ivalmi.

Klju~ne besede: ACTA, uni~ujo~e posledice sistema ~love{kega pohlepa, wikileaks.si, inovativno re{evanje najhuj{ih svetovnih dru`benih problemov.

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WHY ARE WE AGAINST ACTA AND WIKILEAKS.SI APPROACH TO SOLVING WORST GLOBAL SOCIETAL PROBLEMS Abstract System of human greed in which today we all live, is leaving a disastrous adverse effects on our environment, people, society, nature and wild animals around the world. The most recent example of such negative development is the international trade agreement ACTA, which in order to protect the profits of the largest and most powerful corporations is drastically interfering with our basic human rights, privacy, legal and democratic system. WikiLeaks.si is working on innovative solutions of the worst global societal problems; solutions are not available right now or are not in satisfactory scale: by anonymous and secure, localized, global submitting, processing, analysis and publication of evidences and reports of the worst crimes, irregularities and civil prosecution, if the official response is not satisfactory; by anonymous and secure cooperation of resources, volunteers, journalists, lawyers and non-governmental organizations in direct actions, non-profit and sustainable alternatives and solutions, which are providing: a permanent societal benefit, long-term employment, decent pay and life, fair, sustainable, responsible and just society with solidarity, having unspoiled environment, in harmony with nature and wild animals.

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KULTURA DIALOGA NA VSEH DRU@BENIH NIVOJIH TUDI KOT SREDSTVO IZHODA IZ SOCIALNE KRIZE? ALI MEDIACIJA - POZABLJENA KULTURA DIALOGA Metka Penko Natla~en, univ. dipl. prav Strokovna vodja projekta o nesodnem re{evanju sporov ARDS Gospodarska zbornica Slovenije Povzetek Prispevek avtorice `eli osvetliti pomembnost dialoga na vseh dru`benih nivojih z vidika dru`bene odgovornosti med delodajalci in zaposlenimi, med delavci samimi, med delodajalci in sindikati, med socialnimi partnerji; skratka med vsemi dru`benimi skupinami in v kon~ni fazi tudi pri re{evanju medsebojnih konfliktov na teh ravneh.

Dialog pomeni komunikacijo, v kateri se iz~istijo interesi vseh dru`benih skupin in se vzpostavi njihova legitimiteta.

Lo~eno izra`anje lastnih interesov brez upo{tevanja interesov drugih, pomeni pravzaprav obliko nasilja. Tudi pomanjkanje komunikacije je komunikacija in ~e je to hoteno, gre prav tako za obliko neverbalnega nasilja, ki je v kulturni dru`bi nesprejemljivo.

Kultura dialoga prina{a prepoznavanje interesov in mnenj drugih, pa tudi potrebo po njihovem medsebojnem usklajevanju in neprestanem prilagajanju. Socialno partnerstvo v demokrati~ni dr`avi nudi in zagotavlja tak na~in sprotnega usklajevanja interesov na vseh dru`benih ravneh. Gre za pravico povedati svoje mnenje in pravico biti sli{an. Vendar je ta proces vzajemen in obojestransko odgovoren. ^e obstaja, samo enostransko, prej ali slej zapelje v krizo razmi{ljanja, vrednot , obna{anja in tudi socialno ter posledi~no ekonomsko krizo. V takem primeru prinese s sabo prazno bojevitost sindikatov, dobi~konosnost delodajalcev, dru`beno neodgovorno obna{anje podjetij in posameznikov.

Tako nastaja konfliktna dru`ba, ki nanjo lahko dodatno zelo negativno vplivajo politi~ni interesi strank in agresiven odnos medijev do teko~ih dogodkov. V tem procesu ne zagovarja ve~ vsak svojega legitimnega stali{~a, ampak o~rnjuje tuje stali{~e. In mediji ne poro~ajo o dogodkih ali jih komentirajo, temve~ sami ustvarjajo dogodke. Gre za pomemben del dogajanj v dru`bi, ki kot nere{en ali neustrezno re{en konflikt lahko povzro~ijo trenja, nesoglasja, travme, nestrpnost, neprilagodljivost.

V tem procesu je pomembno, da dru`beno dogovorna skupnost soustvarja pozitivno dru`beno klimo, za re{evanje teh situacij in sporov , ki iz njih nastanejo. Avtorica se pri tem dotakne pomena mediacije kot nesodnega na~ina re{evanja sporov. Mediacija daje veliko mo`nosti, da stranki sami re{ita dejanske `ivljenjske probleme v okviru njunih interesov. Mediacija ni revolucija v medsebojnih odnosih; je pravzaprav pozabljena kulturo dialoga.

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CULTURE OF SOCIAL DIALOGUE AT ALL LEVELS AS EXIT FROM THE SOCIAL CRISIS? OR MEDIATION - FORGOTTEN CULTURE OF DIALOGUE Abstract The contribution of the authors highlight the importance of social dialogue at all levels in terms of social responsibility among employers and employees, the workers themselves, between employers and trade unions, social partners, in short, among all social groups and, ultimately, to resolve possible conflicts at these levels._Dialogue means communication, which cleared out the interests of all social groups and establish the legitimacy of them.

Separate expression of some own interests without considering the interests of others, is actually a form of violence.

Also a lack of communication is communication. If could also be a form of violence, which is unacceptable in the modern society.

Culture of dialogue brings recognition of interests and opinions of others, as well as their need for mutual coordination and constant adaptation. Social partnership in a democratic country offers such a manner and provides real-time coordination of interests at all levels of society. This is the right to speak and the right to be heard.

However, this process is reciprocal and mutual responsibility. If not, sooner or later partier reach a crisis of thinking, values, behavior and the consequent economic and social crisis. In that case, brings an empty militancy of trade unions, employers' profitability, in short, socially irresponsible behavior among citizens.

Such conflict society, can further be influenced very negatively by the political interests of the parties and the aggressive attitude of the media to current events. In this process does not advocate any more of its legitimate position, but put in bad position foreign position. And the media do not report on events, but create their own events. This is an important situation in society, such as unsolved or inadequately solved conflict can lead to tensions, conflicts, traumas, intolerance, inflexibility.

In this process it is important that the conventional social community helps to create a positive social atmosphere to deal with these situations and conflicts that arise from them. The author touches on the importance of mediation as a non-judicial process of dispute resolution settlement. Mediation provides many opportunities to the parties themselves to resolve real life problems within their respective interests. Mediation is not a revolution in relations; it is in fact a forgotten culture of dialogue.

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MEHANIZMI PREPRE^EVANJA IN RAZRE[EVANJA SPOROV V VSEJ ORGANIZACIJI KOT INOVACIJA KULTURE NA DELOVNEM MESTU Irena Toma`in, univ. dipl. iur., director of JETO5 d.o.o. and legal adviser at Ekvilib In{titut irena.tomazin@podlupo.si, irena@ekvilib.com Povzetek Zaposleni so zelo pomembni dele`niki vsake organizacije. Prijetno vzdu{je na delovnem mestu in ustrezna medsebojna komunikacija ustvarjata pogoje za vi{jo kakovost dela in posledi~no uspe{nej{e delovanje organizacije. Vendar je bilo to dejstvo v zadnjih desetletjih postavljeno na stran. Kopi~enje slabe volje na delovnem mestu obi~ajno vodi v zaostrenje odnosov in nastajanje sporov. K razre{evanju tak{nih situacij pa je treba pristopiti na miren in konstruktiven na~in. Spodbujanje ustrezne komunikacije in pozitiven pristop k re{evanju konfliktov pravzaprav predstavljata inovacijo kulture na delovnem mestu in pomemben vidik dru`bene odgovornosti organizacije. Na~ine implementacije dru`beno odgovornih ravnanj organizacije obravnavajo tudi smernice ISO 26000, ki organizacijam nudijo okvir in usmeritev k ohranjanju pozitivnega vzdu{ja in ~love{kega razvoja skozi delovne prakse. V prispevku so dalje predstavljeni {e drugi mehanizmi prepre~evanja in razre{evanja konfliktov, vklju~no s {tudijo uspe{nega primera re{evanja delovnih sporov s pomo~jo mediacije na ravni organizacije. S pomo~jo procesa, ki temelji na iskanju skupnih interesov in skupnega dogovora, imata tako stranki v sporu mo`nost temeljitega pogovora in razre{itve spora, ki tudi pozitivno vpliva na njun nadaljnji odnos ter na splo{no vzdu{je na delovnem mestu. Ne glede na vse pa izvajanje procesov za izbolj{anje komunikacije in mirno razre{evanje sporov pravzaprav ne predstavljajo nepotrebnega dodatnega stro{ke organizacije, temve~ pomenijo nalo`bo in pogoj za uspe{no poslovanje organizacije v prihodnosti.

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THE MECHANISMS FOR PREVENTING AND RESOLVING CONFLICTS THROUGHOUT ORGANIZATION AS INNOVATION OF WORKPLACE CULTURE Abstract Employees are very important stakeholders of any organization. The enjoyable workplace atmosphere and proper peer communication create conditions for a higher quality of work and consequently better organizational performance. However, this has been immensely neglected in the past decades. The accumulation of ill will at workplaces usually escalates to various disputes. Such situations should be overcome with a focus on peaceful and constructive way of resolving disputes. Therefore, the promotion of appropriate communication and a positive approach to conflicts in fact represent an innovation of workplace culture and an important aspect of organization's social responsibility. Ways to integrate socially responsible behaviour into organizations are addressed in ISO 26000 guidelines of social responsibility. This document provides a framework for organizations to maintain human development and well-being through labour practices. Other mechanisms in organizations that may be used to prevent conflicts or to deal with them, are presented further in the article, including a successful case study of resolving disputes through mediation at an organizational level. By using interest-based, consensus-building processes, the parties in dispute can talk through and mutually resolve their conflict, which contributes positively to their future relationship and overall workplace atmosphere. Nevertheless, the implementation of processes for improvement of workplace communication and conflict resolution, do not present un unnecessary cost for an organization, but rather an investment and a condition for a successful performance in the future.

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B. Ekonomika in kultura družbene odgovornosti B. Economy and culture of social responsibility

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DRU@BENA ODGOVORNOST PODJETJA V [TEVILKAH: VKLJU^EVANJE V SKUPNOST OD GLOBALNEGA VIDIKA DO SLOVENIJE Michael Parzefall general manager, Danone Slovenija michael.parzefall@danone.com Povzetek [est faz trajnostnega razvoja je v Danone Group postalo v teku let del vsakdanjega `ivljenja: nabavljanje, industrijska proizvodnja, transport, prodaja, poraba in obvladovanje odpadkov ob koncu cikla. V vsaki od teh faz sodelujejo delavci Danone v razvoju lokalne skupnosti. Na{e vklju~evanje ima strate{ke plane in merimo u~inke v {tevilkah. Trudimo se, da skupnost pridobi pri razvoju in kakovosti `ivljenja z na{o podporo. V dobavno verigo smo pritegnili 240 kmetij v Franciji s podporo Nacionalnega institute za agronomske {tudije. Ukvarjamo se s prehransko podporo za `ivino, da bi razvili bolj okolju prijazne re{itve (manj emisij du{ika) in ve~ prehranskega ravnote`ja v mleku. V fazi industrijske proizvodnje, transporta in prodaje imamo velike zglede podpore za razvoj skupnosti: tovarno hrane Grameen Danone v Banglade{u; pobudo za sve`o vodo v Mehiki; oskrbo z vodo v Kambod`i; zagotovitev prehranske podpore na Poljskem. Tudi v zadnji fazi cikla bi na{li ve~ pobud v Danone group. Odli~en zgled je tudi v Sloveniji: s pomo~jo vpliva otrok vna{amo re{itve za recikliranje v domove in skupnost. Krasen zgled iz Litije pove, da smo v 10 mesecih pove~ali koli~ino lo~enih odpadkov za 58%. Novo mesto sledi, izbolj{uje po posebnem program Danone 'Lo~ujem, Zemljo varujem'. Dru`bena odgovornost podjetij je nekaj, kar meri{ in dokazuje{ s {tevilkami, ne z velikimi besedami. To bi radi dokazali z ve~ primeri, ki poudarjajo slovensko izku{njo.

CORPORATE SOCIAL RESPONSIBILITY IN NUMBERS: COMMUNITY INVOLVEMENT FROM GLOBAL POINT OF VIEW TO SLOVENIA Abstract Six stages of sustainable development in Danone Group became through years a part of everyday life: sourcing, industrial production, transport, sales, consumption and end of cycle waste management. At each of these stages employees from Danone take part in local community development. Our involvement has strategic plans with measuring effects in numbers. We are taking effort for community to gain in development and in quality of life with our support. In suppliers chain we have involved 240 farms in France with support of National Agronomic Research Institute. We are working on food support for cattle to develop environmental more friendly solution (less carbon emissions) and better nutritional balance in milk. In phase of industrial production, transport and sales we have great examples of community development support: Grameen Danone Food plant in Bangladesh; fresh food initiative in Mexico; water supply in Cambodia; ensuring food support in Poland. At the end of the cycle you would also find several initiatives in Danone Group – and great example is also a Slovenian case: with power of children we are bringing recycling solutions at homes and in community. We have great case from Litija with rising separated waste quantity for 58 % in 10 months, Novo mesto is following with improvement according to Danone's special program 'Lo~ujem, Zemljo varujem' (I recycle, I save the Earth). Corporate social responsibility is what you measure and prove in numbers – it is not in great words. We would like to prove that with several cases, stressing Slovene experience.

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ZLATA NIT - DNEVNIKOV IZBOR NAJBOLJ[IH ZAPOSLOVALCEV: KO OSREDNJI DR@AVNI ^ASNIK PRERASTE SVOJO OSNOVNO VLOGO Melita Romih Jana Petkov{ek [takul Dnevnik, Ljubljana Povzetek Mediji so lahko tudi proaktiven oblikovalec dru`benega dogajanja. To dokazuje tudi Zlata nit, unikaten medijskoraziskovalni projekt, ki prepoznava dobre kadrovske prakse podjetij, skozi njihovo analizo pa pridobljene ugotovitve vra~a nazaj v prakso. Zlata nit je Dnevnikov izbor najbolj{ega zaposlovalca, kar pomeni, da ima vlogo proaktivnega sooblikovalca dogajanja v dru`bi, {e posebej pa na trgu dela, `e peto leto medijska dru`ba Dnevnik.

GOLDEN THREAD – DNEVNIK'S SELECTION OF THE BEST EMPLOYERS: WHEN THE CENTRAL COUNTRY'S DAILY REACHES BEYOND ITS BASIC ROLE Abstract Media can proactively influence the social processes. This is proven also by the 'Golden Thread', a unique mediaresearch project that identifies good human-resource practices of enterprises and returns into the practice the data collected by analysis of them. By the Golden Thread, Dnevnik chooses the best employer. This gives Dnevnik as a media company, for the fifth year the role of a proactive co-creator of the processes in society, especially in the labor market.

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OD OSEBNE DO DRU@BENE ODGOVORNOSTI S POMO^JO COACHINGA Tatjana Toma`in Daki}, Human Being Jeto5, d.o.o. tatjanatd@yahoo.com Osebna odgovornost se za~ne in kon~a z ozave{~anjem. Z ozave{~anjem tega kdo sem, od kod prihajam, zakaj sem tu oz. kaj je moje poslanstvo, svojih misli, dejanj in posledic, dogodkov, ki se zgodijo okoli nas samih ter odnosov. Predvsem odnosa do samega sebe, ki ga posameznik gradi od rojstva dalje. Od tega kako kakovosten odnos ima posameznik do sebe, ali se spo{tuje, ali razume in se zaveda svojih prednosti in slabosti, kak{na je njegova samopodoba, kako razvita je njegova duhovna inteligenca je odvisna tudi njegova odgovornost do zaposlenih, sodelavcev, strank in dobaviteljev, do lastnikov, javnosti, poslanstva podjetja ter do narave. Klju~no vlogo pri ozave{~anju osebne odgovornosti ter odnosov v katere vstopamo vsakodnevno oz. katerih del smo, ima lahko tudi coaching. Coaching kot interaktivni proces v katerem coach z uporabo posebnih tehnik spro`i miselne procese, ki po eni strani pomagajo posameznikom, podjetjem, organizacijam in ustanovam k hitrej{emu in u~inkovitej{emu doseganju zastavljenih ciljev in rezultatov, po drugi strani pa spodbuja inovativno u~enje, spro`a `eljo po u~enju, izziva udele`ence k aktivnemu, avtenti~nemu, sodelujo~emu in vzpodbujajo~emu delovanju tako v podjetju kot tudi v {ir{i dru`bi. Coaching nas u~i aktivno poslu{ati, re{evati ovire za nadaljnji razvoj, sprejemati pametne odlo~itve, zastavljati prave cilje ter predvsem dosegati napredek (osebni ali poslovni) v korist dru`bi in s tem prispevati k ve~ji oz. ozave{~eni dru`beni odgovornosti. Tega se zavedajo tudi odgovorni v velikih korporacijah (npr. Microsoft, IBM, FedEx, Panasonic, Kraft, General Motors) kot tudi v nekaterih slovenskih podjetjih (npr. Trimo Trebnje, Lek, Si.mobil itd.), ki z oblikovanjem »humanih delovnih mest«, jasnostjo zavedanja, znanjem in inovacijami, zaupanjem in osebno odgovornostjo v vseh razmerjih, neustra{nostjo ter spo{tovanjem do `ivljenja usmerjajo svoje delovanje v dobrobit dru`be. Dru`bena odgovornost se tako za~ne in kon~a z osebno odgovornostjo v ozave{~enem okolju.

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FROM PERSONAL TO SOCIAL RESPONSIBILITY WITH COACHING Abstract: Personal responsibility begins and ends with the awareness. The awareness of 'Who I am', 'Where do I come from', 'Why am I here' or - what is my mission, my thoughts, actions and consequences, events which happen around us, and relationships. Especially the relationship towards oneself that an individual is built from his/her birth on.

Responsibility towards employees, co-workers, clients and suppliers, the owners, the public, the corporate mission, or towards the nature, depends on the quality of the individual's relationship with himself - whether he respects himself, whether he understands and is aware of his advantages and weaknesses, the quality of his self-esteem, and the development of his spiritual intelligence. Coaching can play a crucial role in the awareness of a personal responsibility and relationships we daily enter into, or are involved in. Coaching can teach us to become active listeners, to solve problems in order to foster development, take smart decisions, set real goals and achieve (both the personal and the business) progress which can serve the society, thus contributing to a higher social responsibility and its awareness. The responsible people in big corporations (Microsoft, IBM, FedEx, Panasonic, Kraft, General Motors, etc.), as well as in some Slovenian companies like Trimo, Lek, Si.mobil, Droga Kolinska, etc., have proven their awareness of this truth. They focus their activities on creating welfare in the society by fostering “humane working places” through high awareness, knowledge and innovations, trust and personal responsibility in all relationships without fear but with high respect of life.

Social responsibility thus starts and ends with the personal responsibility in an environment of highly developed awareness.

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KOMPETENCE ZA SONARAVNOST IN ZA OOBVLADOVANJE KRIZ Gerald Steiner Weatherhead Center for International Affairs (WCFIA), Harvard University, 1737 Cambridge Street, Cambridge, MA 02138, 617-495-1457, gsteiner@wcfia.harvard.edu

Filippina Risopoulos Department of Geography and Regional Science, University of Graz, Heinrichstrasse 36, A-8010 Graz, 43-316-380-8842, filippina.risopoulos@uni-graz.at Povzetek Porast zapletenosti na vseh ravneh dru`be zahteva kompetence, ki usposabljajo razne dele`nike, kot so raziskovalci, politiki, mened`erji, ob~ani in drugi, da sodelovalno in ustvarjalno tvorijo inovacije kot poti za bodo~i razvoj, da bi obvladali raznolike probleme iz stvarnega sveta, s katerimi se soo~ajo v dru`inah, organizacijah in obmo~jih, pa tudi na dr`avnih in nad-dr`avnih ravneh. Obi~ajno se taki zapleteni problemi ne dajo re{iti z rutinskim postopkom samim, ampak zahtevajo dodane ne-rutinske ustvarjalne postopke tudi na ravni posameznikov in sodelovanja. ^etudi je nuja inovirati {iroko sprejeta med akademiki in praktiki, zaostaja razprava o primernih kompetencah, da bi se inovativno ukvarjali z vse bolj zapletenim svetom, krepko. Razlog, ki je v ozadju tega pojava, temelji morda, kot ka`e, na zmotni predpostavki, da so te kompetence enakovredne kompetencam, ki se dajo pridobiti z vi{anjem izobrazbe (ki jo ena~ijo s terciarno izobrazbo). V tem prispevku razmi{ljamo o prevladujo~ih kategorizacijah kompetenc, pri ~emer se osredoto~amo na posebne kompetence, ki so potrebne, da bi se ukvarjali s kompleksnimi sistemi. Dodajamo preliminarne rezultate iz empiri~ne raziskave med 450 {tudenti, kak{ne imajo preference glede svojih kompetenc. Kompetence so med bistvenimi pogoji za dru`beno odgovornost.

COMPETENCES FOR SUSTAINABILITY AND FOR MASTERING CRISES Abstract Increasing complexity at all levels of society calls for competences that enable various stakeholders such as researchers, policy makers, managers, citizens and others to collaboratively and creatively generate innovations as paths for future development for the multifaceted real-world problems we face within families, organizations, and regions, as well as on national and meta-national levels. Usually, those complex problems cannot be solved by routine problem solving alone, but require additional non-routine creative problem solving at the individual and collaborative level, as well. Although the necessity to innovate is widely accepted in both the academic and the practical worlds, the discussion about appropriate competences for dealing innovatively with an increasingly complex world lags far behind. A reason behind this phenomenon might presumably be based on the erroneous assumption that these competences are equivalent to the competences that can only be acquired through higher education (also considered as tertiary education). In this paper we reflect on prevailing competence categorizations with regard to the specific competences needed to deal with complex systems and, additionally, present the preliminary results from an empirical investigation of 450 students about their competence-related preferences. Competences belong to essential preconditions for social responsibility.

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IZGRADNJA MODELA INOVATIVNEGA DRU@BENO ODGOVORNEGA PODJETJA V RUSIJI Anastasia Chertishcheva Fifth year student Ural Federal University Yekaterinburg, Russia chertovka89@mail.ru

Zhanna Belyaeva PhD, Associate professor of Ural Federal University Yekaterinburg, Russia zhanna_belyaeva@yahoo.com Povzetek ^e je podjetje dru`beno odgovorno, to pozitivno vpliva na uspeh. Toda ruska podjetja kritizirajo, da samo z besedami skrbijo za zadeve, kot je dru`bena odgovornost. Problem takega prikrivanja dejstev je v tem, da ga bodo neko~ odkrili odjemalci in trg. ^as je, da ruska podjetja za~no upo{tevati ve~, ne samo dobi~ek. Ta prispevek zbira klju~ne dejavnike, ki govorijo v prid na novo opredeljenega poslovnega modela v Rusiji.

Raziskava povzema formalizirano skico sedanjih institucionalnih problemov. Avtorici posku{ata predlagati celovit pristop k na~inu vodenja dru`beno odgovornega poslovanja v Rusiji. Nekatera spoznanja in razprave vklju~ujejo: 1. Analizo dru`benih izdatkov ruskih podjetij, ki je pokazala razkorak med socialno politiko in dejavnostmi podjetja.

2. Ruska podjetja so pred veliko izzivi, med drugim pred sporom med interesi dr`ave, dru`be in podjetij.

3. Analiza mo`nosti za javno-privatno partnerstvo je omogo~ila, da izdelamo nov mehanizem interakcije med podjetji, dru`bo in vlado, katerega predlagamo tu.

4. Nekateri so poskusili razviti metode za oceno socialnih strategij in dejavnosti podjetij, katere vklju~ujejo celovito ovrednotenje koli~inskih in kakovostnih kazalcev.

Ta spoznanja so omogo~ila, da identificiramo klju~ne dejavnike rasti za izgradnjo modela inovativnega dru`beno odgovornega podjetja v Rusiji.

BUILDING AN INNOVATIVE SOCIALLY-RESPONSIBLE BUSINESS MODEL IN RUSSIA Abstract Being a socially responsible company nowadays builds a positive impact on a corporate success. However, Russian business is criticized for only paying a lip service to issues such as social responsibility. The problem is, if it's merely a cover-up, it's ultimately going to be discovered by the customers and by the market. It's time for Russian companies to consider doing more than just a profit. The presented article brings together the key factors that favor building a newly qualified business model in Russia.

The research outlines formalized scheme of current institutional problems. The authors attempt to suggest holistic approach to the way of doing socially responsible business in Russia. Some findings and discussion include: 1. The analysis of social expenditures of Russian companies identified the discrepancy of the company's social strategy and the company's activities.

2. The Russian companies face a full set of challenges, including conflict of State, Society, and Business interests.

3. Analysis of the possibilities of public-private partnership has made it possible to work out the new mechanism of interaction between business, society and government, suggested in the research.

4. Some attempts were made to develop methods of the companies' social strategies and activities assessment, which include integral evaluation of quantitative and qualitative indicators.

These findings made it possible to identify milestones of growth-factors of building an innovative socially-responsible business model in Russia

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C. Sodobna znanost in kultura v lu~i družbene odgovornosti C. Contemporary Sciences and Culture in terms of Social Responsibility

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ANALIZA KAZALCEV TRAJNOSTNEGA RAZVOJA: PRIMERA HRVA[KE IN SLOVENIJE Dr. Emira Be~i} Ministry of Science, Education and Sports Donje Svetice 38, 10000 Zagreb, Croatia t. + 385 1 45 94 515 E-mail:emira.becic@mzos.hr

*Corresponding author Dr. Jadranka [varc Institute of Social Sciences Ivo Pilar Maruli}ev trg 19, Zagreb, Croatia t. + 385 1 48 86 425 E-mail: jadranka.svarc@pilar.hr

Dr. Dr. Matjaz Mulej, Prof. Emer.

University of Maribor, Faculty of Economics and Business, Razlagova Street 14, SI-2000 Maribor, Slovenia, And IRDO Institute for Development of Social Responsibility, Maribor, Slovenia, E-mail: mulej@uni-mb.si Povzetek Kultura je pod vplivom odlo~itev, le-te pod vplivom informacij iz zbranih podatkov. Prispevek daje pregled razvoja kazalcev trajnostnega razvoja (SDI) v Hrva{ki in Slovenije. Temelji na nacionalnih naborih SDI, razvitih nedavno; osredoto~a se na EU in primerjavo z drugimi obmo~ji sveta. Klju~ni izzivi vklju~ujejo: (1) primerljivost in raznolikost agregiranja SDI, odvisnih od politik trajnostnega razvoja; (2) dru`beno odgovornost kot prispevek k trajnosti in njen okvir. Prispevek se kon~uje z nekaj osnovnimi spoznanji o uveljavljanju SDI, ki je lahko zelo odvisno od okoli{~in in od potreb kon~nih uporabnikov.

ANALYSIS OF SUSTAINABLE DEVELOPMENT INDICATORS: CASES OF CROATIA AND SLOVENIA Abstract Culture is influenced by decisions, and decisions are influenced by information from collected data. This paper presents an overview of development of indicators of sustainable development (SDI) in Croatia and Slovenia. It is based on the national sets of SDI developed recently; it focuses on EU and comparison with other regions in the world. Key challenges include (1) comparability and aggregation variability of SDI determined by SD policies; (2) Social responsibility, as a contribution to, and framework of sustainability. The paper concludes with some key lessons learned about the implementation of SDI, which could be highly contextual and dependent on the needs of the end-users.

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DRU@BENA IN OKOLJSKA ODGOVORNOST ^LOVE[TVA 2. O ^LOVEKOVIH POSEGIH V @IVE^A OMRE@JA: PRE@IVELE BODO SAMO ZDRU@BE ZA SOODVISNO MEDSEBOJNO DELITEV PREDNOSTI IN NEUGODNOSTI (ARMSADA) BRICAGE Pierre pierre.bricage@univ-pau.fr Secretary General of the International Academy for Systems and Cybernetic Sciences (IASCYS), Vienna, Austria Associate Secretary General of the European Union for Systemics (EUS-UES), Brussels, Belgique http://ues-eus.eu Association Française de science des Systèmes Cybernétiques cognitifs Et Techniques (AFSCET) Paris, France http://www.afscet.asso.fr Faculté des Sciences, Université de Pau et des Pays de l'Adour (UPPA), 64000 Pau, France, Europe http://web.univ-pau.fr/~bricage/ Povzetek Avtor opozarja, da se pre`ivetje ~love{ke vrste ne da zagotoviti, ~e se ljudje obna{ajo kot sovra`niki vse druge narave, uporabljajo vse ve~ kemikalij itd. Soodvisnost in etika soodvisnosti sta dosti bolj bistvena. Avtorjev model ARMSADA to izra`a za biolo{ke vidike `ivljenja na svetu. Ljudje imajo dru`beno odgovornost, da jih podprejo v lastnem interesu ljudi.

SOCIETAL AND ENVIRONMENTAL RESPONSIBILITY OF MANKIND. 2. ABOUT MAN INTERVENTIONS IN THE LIVING NETWORKS : ONLY WILL SURVIVE THE ASSOCIATIONS FOR THE RECIPROCAL AND MUTUAL SHARING OF ADVANTAGES AND DIS-ADVANTAGES (ARMSADA) Abstract The author warns that survival of the human species cannot be assured by humans' behaviour like enemy of all other nature, by using more and more chemicals etc. Interdependence and ethics of interdependence is much more essential. His model of ARMSADA expresses it for the biological aspects of the world-wide life. It is humans' social responsibility to support it in humans' own interest.

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IZOBRA@EVANJE O OHRANJANJU NARAVE, TRAJNOSTNEM RAZVOJU IN DRU@BENI ODGOVORNOSTI NA INTERAKTIVNI IN IZKUSTVENI NA^IN mag. Andreja [kvar~ Zavod RS za varstvo narave, OE Kranj, Planina 3, 4000 Kranj, Slovenija/ The Institute of the Republic of Slovenia for Nature Conservation, OE Kranj, Planina 3, 4000 Kranj, Slovenia andreja.skvarc@zrsvn.si Povzetek Na Zavodu RS za varstvo narave smo pripravili didakti~ni pripomo~ek, s katerim lahko u~itelji in predavatelji na vseh stopnjah formalnega in neformalnega izobra`evanja u~encem prakti~no in izkustveno prika`ejo bistvo in cilje varstva narave in trajnostnega razvoja ter pomen vklju~evanja in komunikacije dele`nikov v usklajevalnih procesih.

Didakti~na igra je interaktivna in problemsko zasnovana. Skozi igro udele`enci spoznajo nekatere ogro`ene rastlinske in `ivalske vrste ter tipe `ivljenjskih okolij, pomen in nekatere na~ine varstva narave, bistvo in pomen trajnostnega razvoja, zavejo se prisotnosti razli~nih interesnih skupin v prostoru ter ob re{evanju simuliranega problema izkusijo pomen komunikacije v usklajevalnem procesu ter iskanju skupnih re{itev. Glavno sporo~ilo didakti~ne igre je, da je mogo~e z znanjem ekologije ter medsebojno komunikacijo in razumevanjem na~rtovati razvoj dru`be v prostoru tako, da ohranimo naravno ravnovesje ekosistemov in si dolgoro~no zagotovimo zdravo in varno `ivljenjsko okolje.

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EDUCATING ABOUT NATURE CONSERVATION, SUSTAINABLE DEVELOPMENT AND SOCIAL RESPONSIBILITY THROUGH AN INTERACTIVE AND EXPERIENTAL APPROACH Abstract The Institute of the Republic of Slovenia for Nature Conservation has developed an educational tool which can be used by teachers and lecturers on different levels of formal and informal eduction to teach about nature conservation, sustanable development and importancy of praticipation and communication in different reconciliation processes. The didactic game is designed in the interactive and problem solving way. The purpose of the game is that participants learn about basic nature conservation principles, become aware about different interest groups and that they experience the role of communication and inclusive problem solving in search of common solutions.

The main message of the educational tool is to show that it is possible to plan the (societal) development in a manner that will preserve the natural balance in ecosystems and provide, in a long term, for a healthy and safe living environment.

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NARAVNA NA^ELA 2 By Prof. Dr. Timi Ecimovic, Slovenia, Sir Prof. Dr. Roger B. Haw, Malaysia, Prof. Tang Shui Yuan, China, Prof. Dr. Dana M. Barry, USA, Dr. Mark Esposito, France/USA, Ricaardoe Di Done, Canada, Prof. Dr. Garfield Brown, South Africa, Prof. Emeritus DDr. Matjaz Mulej, Slovenia, Prof. Dr. Jorn Hamann, Germany, Prof. Dr. Alexander Chumakow, Russia, Prof. Dr. Truly Busch, Germany, Prof. Dr. Fidel Gutierrez Vivanco, Peru, Prof. Dr. Glen T Martin, USA, Dr. Moamen Nassr, Palestine, Prof.

Dr. Sait Kacapor, Serbia, Prof. Dr. Philippos Nicoloupolos, Greece, Zinaida, Ivanova, Russia.

The presentation has been prepared for “Maribor2012 International Conference on Social Responsibility and Challenges 2012” 8 th – 10 th March 2012, Maribor, Slovenia.

It is prepared from the book “The Principia Nature – The Nature and Homo sapiens Global Community”, 1 st of May 2011, ISBN 978-961-92786-7-3, soft cover paper book and CD, during November 2011.

Povzetek Knjiga Naravna na~ela govori o raziskovanju planeta Zemlje. Uporablja orodja teorije sistemov, operacijskih raziskav, pristop z zadostno in potrebno celovitostjo, globalnih {tudij, {tudija primerov, re{evanja kompleksnih problemov itd. Pristop s filozofijo in sodobnimi znanostmi ponuje nove vidikre, da bi razumeli sedanjost na planetu Zemlji. To je drugi del knjige Naravna na~ela in sklepov.

Klju~ne besede: Temeljna okolja, continuum, globalne {tudije, okolja celine, vode in zraka, narava, prinerno celovite enote, trajnostna prihodnost ~love{tva, sistemsko razmi{ljanje, sistem podnebnih sprememb, sistem planeta Zemlje, sistem son~nega ozvezdja

THE PRINCIPIA NATURAE 2 Abstract The Principia Naturae 2 is about the planet Earth research by using tools of system thinking, operational research, the requisitely holistic approach, global studies, case study, complex problem solving, etc. Philosophical and modern sciences approach is offering new perspectives for understanding the present at the planet Earth. It is the second part of “The Principia Nature” and conclusions.

Key Words: Basic Environments, Continuum, Global Studies, Land – Water – Air Environments, Nature, Requisitely Holistic Units, Sustainable Future of Humankind, System Thinking, The Climate Change System, The Planet Earth System, The Star Sun System

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Plenarna predavanja, 2. dan Plenary Lectures, 2nd Day

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ODNOS DO JAVNIH DOBRIN - ZRCALO INDIVIDUALNE IN KOLEKTIVNE KULTURE Jo`ica Knez-Riedl, Ph. D., and Eva Kau~i~, Bachelor of Science in Economics Student of the Post Graduating Studies of University of Maribor Faculty of Economics and Business Povzetek Zaradi pove~anja prebivalstva s spreminjajo~im se `ivljenjskim slogom in prevladujo~im vzorcem potro{ni{tva je problem zadovoljevanja potreb zelo pere~, posebej v razmerah neugodnega spreminjanja naravnega in socialnega okolja. Prispevek se osredoto~a na nekaj dilem, povezanih z javnimi dobrinami. Te najdemo v obliki naravnih, izdelanih in kulturnih dobrin. V ravnanju, zlasti v uporabi in vzdr`evanju ter ohranjanju teh dobrin, se zrcalita individualna in kolektivna kultura. Na eni strani `elimo, da bi bilo ~im ve~ dobrin prostih. Po drugi strani se zaradi procesa privatizacije vse ve~ dobrin spreminja v zasebne. Toda iz {tevilnih primerov je razvidno, da zasebno lastni{tvo ne zagotavlja skrbnega in odgovornega ravnanja z zasebnimi dobrinami. Soo~eni smo z neodgovornim odnosom posameznikov (vklju~no z lastniki, podjetniki) in skupin tako do javnih kot zasebnih dobrin. Javne dobrine se tako spreminjajo v svoje nasprotje, v t. i. javne nedobrine. Fenomen zastonjkarstva se dandanes ne nana{a ve~ le na javne dobrine, temve~ tudi na zasebne. Vsi ti primeri ilustrirajo povezavo med kulturo in dru`beno odgovornostjo, od individualne vse do globalne ravni.

THE ATTITUDE TOWARDS PUBLIC GOODS - THE MIRROR OF THE INDIVIDUAL AND COLLECTIVE CULTURE Abstract Because of growing population with changing life styles and the prevailing pattern of consumption the issue to satisfy needs is very severe, especially in the circumstances of unfavourable changing natural and social environment. In the paper we are focusing on some dilemmas connected with public goods. They can be found in form of natural goods, man-made goods and cultural goods. In the treatment of this kind of goods, especially in using, maintaining and conserving them, the individual and collective culture can be mirrored. On one hand, we want to get more and more goods as public commons. On the other hand, due to the privatization process many public goods are transformed into the private ones. From various cases it is obvious that private ownership is not a guarantee for careful and responsible treatment of private goods. We are confronting irresponsible attitude of individuals (including owners, entrepreneurs) and groups both to public and private goods. Because of this many public goods are converting in the opposite, into public bads. Free-riding as phenomenon is connected both with public goods and private goods. All these indicate the connection between culture and social responsibility, from the individual to the global level.

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OBLIKOVANJE ORGANIZACIJSKE KULTURE - PRIMERI, VAROVANJE PRED SOCIO-KULTURNO KRIZO Zbigniew Klos, Professor, Ph.D. (Eng.), D. Sc.ygt Poznan University of Technology, Faculty of Machines and Transport 3 Piotrowo st, 60-965 Poznan, Poland fax: +48 61 665 2736, e-mail: zbigniew.klos@put.poznan.pl, http://www.put.poznan.pl Povzetek Organizacijska kultura temelji na svojstveni mno`ici vrednot in norm, ki jih {tejejo za skupne ljudje in skupine, tako da obvladujejo na~ine njihovega vplivanja med seboj in z dele`niki. Obi~ajno kultura odseva ~love{ka stali{~a in navade in vpliva na njih, ali v smeri nevarne neodgovornosti kot doslej, ali v smeri k potrebni dru`beni odgovornosti ljudi kot posameznikov in skupin. V standardu ISO 26000 o dru`beni odgovornosti omenjajo sedem osrednjih vsebin, ki jih povezujeta soodvisnost in celovit pristop. Analiza nekdanje industrijske prakse ka`e, da so te vidike uspe{no upo{tevali nekateri daljnovidno podjetniki. Primeri iz prakse ne zajemajo samo najbolj razvitih de`el, ampak nekateri izjemni dose`ki prihajajo tudi iz de`el Srednje Evrope. Tu prikazujemo izbrane organizacije z izjemno kulturo in tudi proces njenega oblikovanja, posebej nas zanima razvoj dru`bene odgovornosti.

Ta razvoj je upo{teval tudi omenjenih sedem vsebin, kar ka`ejo tu sklepi.

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SHAPING THE ORGANIZATIONAL CULTURE - EXAMPLES, PREVENTION FROM SOCIO-CULTURAL CRISIS Abstract Organizational culture is based on the specific set of values and norms that are shared by people and groups and that control the way they interact with each other and with stakeholders. Usually the culture reflects and influences human attitudes and habits, either for the dangerous irresponsibility of so far or for the necessary social responsibility of humans as individuals and their collections. In the ISO 26000 standard on social responsibility, seven core elements - subjects - are mentioned: organizational governance, human rights, labour practices, the environment, fair operating practices, consumer issues and community involvement and development; they are linked by interdependence and holistic approach. The analysis of industrial practice from the past reveals that these aspects were already taken into consideration with the great success by some entrepreneurs-visioneries. The cases from the practice deal not only with the most developed countries but there are also some examples of outstanding achievements coming from Central European countries. In this paper chosen organizations with distinctive culture are presented as well as the shaping process of the culture in these organizations is done, with orientation on the development of social responsibility. This development took into account also above mentioned core elements, as is shown in the conclusions.

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POHOD INOVACIJ: PROTI KATEREMU CILJU ALI KONCU? Michael Winger Povzetek Avtor prikazuje veliko resnih opozoril in opomnikov, ki bi lahko ljudem pomagali, da bi se z ve~ dru`bene odgovornosti ukvarjali z inovacijami. Sicer utegne inovacija, ki je osrednji pojem sodobnega ~asa, postati zelo nevarna.

THE MARCH OF INNOVATION: TOWARD WHAT END? Abstract The author displays several serious warnings and reminders that might help humans to work on innovation with more social responsibility. Otherwise, innovation as the watchword of the day might become very dangerous.

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SPODBUJANJE USTVARJALNOSTI IN INOVATIVNOSTI V DRU@BI: K POSAMEZNIKOVI GOSPODARSKI NEODVISNOSTI S POMO^JO DRU@BENEGA VPLIVA Bistra Kumbaroska, MA candidate Project coordinator of YOUTH for Youth competition Ljubljana, Slovenia bistra@challengefuture.org Povzetek Danes se mladi soo~ajo s {tevilnimi izzivi in zapleti, pa tudi prilo`nostmi, a hkrati s hudo negotovostjo, kaj je bodo~nost, ali kaj bi bila. Svetovno znani ~asopisi, kot so Reuters, Guardian ali The Chronicle, enako objavljajo zaskrbljene ~lanke o kulturi in kakovosti `ivljenja dana{nje mladine. [e ve~, nezaposlenost mladih nara{~a po vsem svetu in zahteva nujne ukrepe. Leta 2011 je McCann Worldgroup objavila spoznanja {tudije Resnica o mladih, ki je kvantitativna {tudija o 7.000 mladih med 16 in 30 leti; izvedli so jo aprila 2011 na sedmih trgih in potem kvalitativno potrdili na 217 trgih po vsem svetu. [tudija je prou~ila motivacijo mladih po vsem svetu in posku{ala odkriti, po ~em se razlikujejo od predhodne generacije. Ra~unalni{ko podprta platforma

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Challenge:Future, ki ima ve~ kot 23.000 ~lanov, se poglablja v to motivacijo; dokazala je, s ~im se dana{nja mladina soo~a, a tudi to, kaj je sposobna storiti. Kako je virtualno sodelovanje vodilo do lokalnega vplivanja, je zgodba MLADINE za izziv mladim: preko tiso~ ljudi z vsega sveta se je izpostavilo in napravilo nekaj pomembnega za mlade, ki jim gre slabo, v svojih skupnostih. Preko 130.000 ur prostovoljnega dela so porabili za vpliv na 85.000 mladih. Ta prispevek bo prou~il pozitivne vidike anga`iranja mladih v virtualnem svetu in njihove mo~nega dru`benega vpliva, ki void k gospodarski neodvisnosti.

ENCOURAGEMENT OF CREATIVITY AND INNOVATIVENESS IN SOCIETY: TOWARDS INDIVIDUAL ECONOMIC INDEPENDENCY THROUGH SOCIAL IMPACT Abstract Nowadays, global youth faces several challenges and complexities, layers of various opportunities, but at the same time strong uncertainty of what the future is, or what it should be. World-known newspapers as Reuters, Guardian or The Chronicle share concerning articles on today's youth culture and prosperity. Moreover, the rate of youth unemployment on global level is growing. However, global youth still shows strong motivation and urge to make impact. In 2011, McCann Worldgroup released the findings of The Truth about Youth, a quantitative study of 7000 16-30 year olds conducted in April 2011 across 7 markets, which was then confirmed qualitatively in 17 markets globally. The study examined the motivations of young people around the world and sought to uncover what makes them different from every generation that has come before. Community and virtual collaboration are the first ones. Challenge:Future online platform, with more than 23 000 members, dwells upon this motivation and has proved what today's youth is facing, but also, what today's youth is capable of doing. How virtual collaboration led to local impact is the story of YOUTH for youth challenge, where more than 1000 people from the whole globe stepped forward and did something valuable for the underprivileged youth in their communities. More than 130 000 volunteer hours were spent for impacting 85 thousand young people. This paper will examine the positive aspects of youth engagement in the virtual world and making strong social impact leading to individual economic independency.

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D. Socializacija kulture in družbena odgovornost D. Socialization of culture and social responsibility

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KULTURNA INOVACIJA -VITALNA SILA UPRAVLJANJA POSLOVNIH SPREMEMB David Vaillancourt Povzetek Dve 'epohalni' oceni (dandanes slab{anje / propad in razvoj / napredek) in dve zna~ilnosti (obstati / pre`iveti in rasti / se razvijati) izzivata k spremembam usmerjeno vodstvo. Sprememba je stalnica, nenehna in vse bolj viharna. Sprememba je lahko prostovoljna, kar omogo~a ali podpira inovativen pristop, ali prisilna, ki ima malo pozitivnih lastnosti. Pogum, jasno razmi{ljanje in ustvarjalnost so nujni.

'Dobri vodje pomagajo drugim blesteti in rasti' in 'Pravi smisel `ivljenja je posaditi drevesa, ne da pri~akuje{, da bo{ sedel v njihovi senci'. Ta navedka sta iz 'Ramnanove lestve'. Knjiga temelji na naukih Rambana, zdravnika in filozofa (1194 - 1270 AD), ki je razvil Rambanovo lestev. Le-ta prikazuje razli~ne oblike dajanja od najni`je dajanje denarja ob godrnjanju, kot bera~u - do najvi{je - pomagati nekomu dose~i samostojnost.

CULTURAL INNOVATION - THE LIFEBLOOD OF CHANGE MANAGEMENT IN BUSINESS Abstract Two 'epochal' considerations (contemporaneously deterioration/decline and evolution/ progress), and two characteristics (sustain/survive and grow/evolve), of challenging change-oriented management. Change is constant, continuous and increasingly turbulent. Change can be voluntary, which allows for/fosters an innovative approach, or mandatory, which has few positive features. Courage, clear thinking and creativity are required.

“Good leaders help others shine and grow”, and “The true meaning of life is to plant trees, under whose shade you do not expect to sit”. These quotes are from 'Ramban's Ladder'. The book is based on the teachings of Ramban, a physician and philosopher (1194 - 1270 AD) who developed Ramban's Ladder, which outlines the various forms of giving from the lowest - handing out money begrudgingly, as one might to a beggar - to the highest, helping someone become self-reliant.

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RAZVOJ KULTURE - INOVACIJA V PRAKSI Mahnaz Ala'i Povzetek @ivljenjske izku{nje, pomembne za temo konference IRDO. Opredelitev besede 'kultura'. Opredelitev besede 'inovacija'. Pomembnost povezave le-the besed. Inovacijo navadno povezujejo z izdelki ali organizacijskimi strukturami, a tukaj govorimo o zamislih in stali{~ih. Kam se usmerja na{ razvoj kulture? Kaj je potrebno, da bi se izognili krizi? Primeri inovacij kulture. Osebne izku{nje.

CULTURAL EVOLUTION - INNOVATION IN PRACTICE Abstract Life experience relevant to theme of IRDO Conference, Definition of the word “culture”, Definition of the word “innovation”, Importance of putting these two words together, Innovation is usually connected to products or organisational structures - here we are talking about ideas and attitudes. Where is our cultural evolution heading? What is necessary to avoid crisis? Examples of cultural innovations, personal experiences.

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POMEN DRU@BENE ODGOVORNOSTI NA PODRO^JU MEDIJSKE INDUSTRIJE Mateja Be~ela Fakulteta za dru`bene vede, Univerza v Ljubljani Faculty of Social Sciences, University of Ljubljana mateja.becela@gmail.com

Jadranka Gaji} Fakulteta za dru`bene vede, Univerza v Ljubljani Faculty of Social Sciences, University of Ljubljana jadranka.gajic@gmail.com

doc. dr. (Ass. Prof. Dr.) Ur{a Golob Fakulteta za dru`bene vede, Univerza v Ljubljani Faculty of Social Sciences, University of Ljubljana ursa.golob@fdv.uni-lj.si Povzetek Prispevek obravnava pomen dru`bene odgovornosti na podro~ju medijske industrije. Dru`bena odgovornost podjetij predstavlja koncept, ki izvira iz zahoda in postaja vse bolj uveljavljen in relevanten tudi v slovenskem prostoru. Stopnja razvitosti in implementacije dru`bene odgovornosti podjetij v razli~nih sektorjih nista enaki. To velja tudi za medije, ki so na eni strani aktivni izvajalci dru`beno odgovornih ravnanj, na drugi pa poro~evalci o dru`beno odgovornih ravnanjih ostalih subjektov v dru`bi. Kot taki predstavljajo pomemben element dru`benega in kulturnega vpliva, zato bi morali veljati za enega izmed vodilnih sektorjev na podro~ju dru`bene odgovornosti.

Prispevek posku{a odgovoriti na vpra{anje, kateri institucionalni dejavniki vplivajo na to, da medijska industrija na podro~ju dru`bene odgovornosti zaostaja za ostalimi sektorji. Pri tem izhaja iz tujih primerov dobre prakse, kjer smo pri~a kompleksnej{im modelom dru`bene odgovornosti. Na osnovi diskurzivne analize, strukturiranih intervjujev s slovenskimi medijskimi strokovnjaki in spletnega anketiranja zaposlenih v medijskem sektorju prispevek ugotavlja, da so v slovenskem prostoru dru`beno odgovorna ravnanja v medijskem sektorju manj prisotna kot v ostalih sektorjih in da je dru`bena odgovornost (medijev) pogojena s kulturnimi, geografskimi, zgodovinskimi, politi~nimi, ekonomskimi, pravnimi in dru`benimi dejavniki. Tako slovenski medijski prostor zaznamujejo naslednji elementi: geografska lega, tranzicija, privatizacija, pomanjkanje tradicije dru`bene odgovornosti, vplivi lastnikov, politike, gospodarstva in lobijev, mo~ kapitala, sistem vrednot na individualni ravni in na ravni celotne dru`be, izobra`evalni sistem, obstoj poslovnih publikacij in standardov, nevladne organizacije, regulativni mehanizmi, samoregulacija ter vklju~enost podjetij v zdru`enja in mre`e.

THE MEANING OF SOCIAL RESPONSIBILITY IN THE MEDIA INDUSTRY Abstract This paper discusses the importance of social responsibility in the media industry. Corporate social responsibility is a concept originating from the West and it is becoming increasingly common and relevant in Slovenia. The level of development and implementation of corporate social responsibility in different industries are not equal. This also applies to the media which are, on the one hand, active implementers of socially responsible practices. On the other hand, however, they act as reporters on socially responsible practices of other entities in society. As such, they are an important element of social and cultural influence; therefore they shall be regarded as one of the leading industries in social responsibility. The aim of the paper is to determine which institutional factors cause the media industry to lag behind other industries in social responsibility. In the research, authors focus on examples of good practice from other countries which include more complex models of social responsibility. With the help of discourse analysis, structured interviews with Slovenian media experts and online surveys conducted with media industry employees the paper concludes that in Slovenia socially responsible practices are less common in media industry than in other industries. One further establishes that (corporate) social responsibility is affected by cultural, geographical, historical, political, economic, legal and social factors. The Slovenian media are thus characterized by the following elements: geographical location, transition, privatisation, lack of tradition of social responsibility, influence of owners, politics, economy and lobbies, power of capital, system of values on the individual level and on the level of a society as a whole, education system, existence of business applications and standards, nongovernmental organizations, regulatory mechanisms, self-regulation and inclusion of companies in associations and networks.

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KULTURA DAROVANJA (DONIRANJA) Toma` Bole Povzetek Avtor poka`e, da je bistvo naroda in ~loveka v njegovi kulturi, le-ta pa temelji na zaupanju in upanju, da bo iz zaupanja zraslo kaj prijetnega, npr. kulturni dogodki in ljudje, ne pa zanemarjanje in zloraba. Potem kratko pojasni, kako je s kulturo darovanja v Sloveniji. S stvarnostjo seveda ne more biti zadovoljen, ne vidi dobrih znakov dru`bene odgovornosti.

CULTURE OF DONATION Abstract Author demonstrates that the essence of a nation and a human being lies in their culture. The latter is based on trust, and hope that trust will help something nice grow, e.g. cultural events and humans rather than neglecting and abuse. Then he briefly explains the situation of the culture of donation in Slovenia. The reality cannot make him happy, of course: he does not good signs of social responsibility.

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EMPATIJA, SOODVISNOST, MORALNO OBNA[ANJE IN TRAJNOST Almir Flisar DreamEhtic Change Povzetek Trajnostna bodo~nost zahteva, kot so opazili {tevilni avtorji, zahteva dve ve~ji spremembi. Prva je opustitev mehani~nega svetovnega nazora in sprejem sistemske teorije, ki upo{teva soodvisnost in celovit pristop. Druga sprememba premik v na{em moralnem obna{anju. Novej{a spoznanja v nevroznanosti, razvojni biologiji, psihologiji in drugih, z njimi povezaih strokah, mo~no podpirajo empatijo, t.j. sposobnost v`ivljanja v druge, kot mo`en skupni imenovalec in motor za obe spremembi, ker nam omogo~a, da razumemo in osvojimo na~ela soodvisnosti in celovitosti, hkrati pa daje podlago za dru`beni in moralni razvoj. Tako ima veliko skupnega z dru`beno odgovornostjo.

EMPATHY, INTERDEPENDENCE, MORAL BEHAVIOR AND SUSTAINABILITY Abstract Sustainable future, as many authors have noted, requires two major changes. The first is abandonment of the mechanical worldview and acceptance of the systems theory, which takes into account interdependence and holistic approach. The other one calls for shift in our moral behavior. The latest findings in neuroscience, evolutionary biology, psychology and other related disciplines strongly support empathy as possible common denominator and driving force for these two changes, because it allows us to understand and internalize the principles of interdependence and holism and, at the same time forms the basis for the social and moral development. Thus, it has a lot in common with social responsibility.

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HUMBOLDT IN DANA[NJA UNIVERZA: OD SEDANJE DEDI[^INE DO SMISELNE TRAJNOSTNE PRIHODNOSTI Filippina Risopoulos Department of Geography and Regional Science, University of Graz, Heinrichstrasse 36, A-8010 Graz, Austria, +43-(0)-316-380-8842, filippina.risopoulos@uni-graz.at Povzetek Prispevek se ozira na Humboldtove zamisli in hkrati predstavlja zamisel o trajnostni univerzi za prihodnost (Univerzo v Gradcu v Avstriji jemlje za primer). Trenutno prou~ujejo pet avstrijskih univerz z vidika trajnostnega izobra`evanja. Kriti~en pogled na vodenje dana{nje univerze in na pristop k izobra`evanju jemlje za premostitev od obi~ajnega terciarnega izobra`evanja k trajnostni izobra`evalni ustanovi. Izka`e se, da so trajnostne univerze ve~ od enostavnih poslovnih enot, ki nenehno tekmujejo za nove odjemalce. Pravzaprav so bolj kolegi, ki se medsebojno podpirajo, `ivljenjski partnerji, miselne ekipe in celoviti sistemi, ki imajo namen slu`iti posameznikom in dru`bi kot celoti. Zato so dru`beno odgovorne.

HUMBOLDT AND THE UNIVERSITY OF TODAY: FROM THE PRESENT INHERITANCE TO A WORTHWHILE SUSTAINABLE FUTURE Abstract This paper looks back on the ideas of Humboldt and presents at the same time the idea of a sustainable university for the future (taking the University of Graz, Austria as an example). Currently five different Austrian universities are being investigated with respect to sustainable education. A critical view on today’s university management and the educational approach are used to span a bow from common tertiary educational institutions to sustainable educational institutions.

Sustainable universities are shown to be more than mere business units engaged in permanent competition for new clients. In fact, they are more like mutually supportive companions, life partners, think tanks, and holistic systems etc., which aim to serve both individuals and society as a whole. This qualifies them as socially responsible units.

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INOVACIJA KULTURE K DRU@BENI ODGOVORNOSTI POD VPLIVOM POBUDE GIBANJA “ZASEDIMO WALL STREET” Robert G. Dyck, Ph.D. Emeritus Professor of Public and International Affairs, Virginia Tech Birmingham, AL 35242, USA bobdyck@vt.edu January 16, 2012 Povzetek Za~enjamo z deklaracijo ‘Okupirajmo Wall Street (OWS)’ in z njenimi vplivi na gospodarstvo, politiko in okolje.

OWS ustvarja proti-kulturo, po kateri so aktivisti mladih, delavcev in manj{in del globalnega gibanja za svobodo, demokracijo in ekonomsko pravi~nost. Policijsko nasilje zoper ljudi, ki so zasedli to~ke v New Yorku, Chicagu, Oaklandu in Washington, ka`e, OWS nima vladne podpore.

US Census Bureau je z analizo pokazal, da vsak {esti Ameri~an `ivi pod uradno mejo rev{~ine. Ka`e tudi, da bo hudo nara{~ala rev{~ina in rev{~ina otrok. Razredni boj zoper revne in programe, ki jih podpira, se je za~el v 1960. letih in se nadaljuje. (Piven, 2011). Amerika do`ivlja padanje zaposlenosti, najhuj{e po 1930 letih (Reich, 2011), toda to, da bi se vlada aktivirala kot kupec v skrajni sili, blokira tr`ni fundamentalizem (Sachs, 2011). Ogromne razlike bogastva jemljejo sapo po vsem svetu in v ZDA (Dyck, Mulej, idr., 1998).

OWS sicer nima jasnih ciljev, a priznava, da ekonomskega sistema nih~e ne obvladujejo. Glavni krivec je prevlada finan~nikov (Chomsky, 2011). Pojavlja se proti-ukrep v ZDA in Evropi: to je davek na finan~ne transakcije (Bottari, 2011). Dav~ne raje bi naj zaprli (Palan, Murphy; Chavagneux, 2010). Referenduma v Boulderju and Madisonu sta zahtevala amandma k zvezni ustavi, da podjetja ne bi bila ve~ pravne osebe oin da denar ne bi ve~ imel statusa prostega govorca (CommonDreams.org, 2011). Frances Fox Piven je dal pobudo za gibanje za novo moralno ekonomijo (2011). OWS je dal inspiracijo tudi za precej publiciran odhod iz Harvardovega predavanja Econ 10, kjer je govoril Gregory Mankiw, 25. najbolj citirani ekonomist na svetu danes (Inskeep, 2011).

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CULTURAL INNOVATION FOR SOCIAL RESPONSIBILITY STIMULATED BY THE GLOBAL OCCUPY MOVEMENT Abstract We begin with The Declaration of Occupy Wall Street and its implications for the economy, politics, and the environment. OWS is constructing a counterculture with youth, labor, and minority activists as part of a global movement for freedom, democracy, and economic justice. Police violence against occupiers in New York, Chicago, Oakland, and Washington demonstrates that OWS is not government sponsored.

Analysis by the US Census Bureau shows that one of every six Americans lives under the official poverty line.

Further sharp increases in poverty and child poverty are projected. Class warfare against the poor and the programs that support them began in the 1960s, and continues (Piven, 2011). America’s ongoing jobs depression is the worst since the 1930s (Reich, 2011), but government action as a purchaser of last resort is blocked by market fundamentalism (Sachs, 2011). Enormous disparities in wealth are rampant all over the world as well as in the US (Dyck, Mulej, and coauthors, 1998).

While OWS has no fixed targets, it recognizes that the economic system is out of control. Financialization is a key culprit (Chomsky, 2011). An emergent antidote, in the US and Europe, is a tax on financial transactions (Bottari, 2011). Tax havens should also be shut down (Palan, Murphy, and Chavagneux, 2010). Referenda in Boulder and Madison have called for a federal Constitutional amendment to eliminate corporate personhood and the status of money as free speech (CommonDreams.org, 2011). Frances Fox Piven has called for a movement for a new moral economy (2011). OWS already has inspired a well-publicized walkout from Harvard’s Econ 10, taught by Gregory Mankiw, the 25th most widely cited economist in the world today (Inskeep, 2011).

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KODEKSI POSLOVNE ETIKE V NEVLADNIH ORGANIZACIJAH IN V GOSPODARSTVU Anita Hrast direktorica In{tituta za razvoj dru`bene odgovornosti – IRDO anita.hrast@irdo.si

zasl. prof. ddr. Matja` Mulej Univerza v Mariboru, Ekonomsko-poslovna fakulteta,

Lina Ademovi~ absolventka Fakultete za ra~unalni{tvo, elektrotehniko in informatiko Univerze v Mariboru (vsi Slovenija) Povzetek Vse ve~ podjetij in organizacij v svetu, pa tudi v Sloveniji se zaveda, da je eti~no poslovanje nuja v sodobnem svetu, da zmore{ na trgu pre`iveti in uspeti. Dejanja slehernega posameznika in organizacij, podjetij, ustanov, v katerih se zdru`ujemo, vplivajo na oblikovanje kulture in s tem na na{e navade, ravnanja. Pojem »Etika« je uvedel Aristotel, ki je hotel iz znanstvenega vidika prou~iti navade, obi~aje in tradicije. V prispevku analiziramo nekaj primerov kodeksov neprofitnih in profitnih organizacij ter razmi{ljamo o tem, kak{en naj bi bil kodeks etike sodobne organizacije, da bi sledil na~elom aktualnega standarda za dru`beno odgovornost ISO26000.

BUSINESS ETHICS CODICES IN NGO'S AND BUSINESSES Abstract One sees a growing number of enterprises and other organizations in Slovenia that are aware that ethical business is necessary in the contemporary world for survival and success in the market. Actions of every individual and organization into which humans unite influence formation of culture and therefore human habits and behavior. The term ‘ethic’ was introduced by Aristotle who wanted to scientifically study habits, norms, and traditions.

Authors analyze some codices of not-for-profit and for-profit organizations, and think about how an ethics codex of a contemporary organization should look like to match the existent ISO 26000 standard for social responsibility.

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E/1 Razvoj posameznih, organizacijskih in družbenih kulturnih politik družbene odgovornosti E/1 Development of individual, organizational, and societal culture policies supportive of social responsibility

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KAPITALIZEM 2.0 VS SOUSTVARJANJE 1.0: TRDNO - SOUSTVARJALNI MODEL PREHODA K NOVI, RAZVITI IN ODGOVORNI DRU@BENI UREDITVI Mitja Kopina Ekonomsko poslovna fakulteta Maribor mitja.kopina@gmail.com

Alenka Nagli~ Ekonomsko poslovna fakulteta Maribor alenkanaglich@gmail.com DeStReS = Development of sustainable and responsible society Povzetek Trenutna dru`bena situacija tako doma kot v svetu kli~e po spremembah. Izvajanje politik in strategij dr`avnih in gospodarskih organizacij, ve~ ne najde u~inkovitih in delujo~ih re{itev iz nastale situacije. V navedenem prispevku `elimo z lastnim ustvarjalnim razmi{ljanjem in na znanstveni na~in prikazati celovitej{i pristop pri iskanju mo`nih poti iz nastale dru`bene situacije, hkrati pa spodbuditi k razmi{ljanju izven standardnih okvirjev trenutne dru`bene ureditve, ki ga lahko upravi~eno imenujemo fevdalni kapitalizem (kapitalizem 1.0). Brez dvoma lahko trdimo, da trenutna dru`ba ni ustvarjalna, ni usmerjena v ~loveka in njegov razvoj, pa~ pa v kapital in s tem povezana netrajnostna razmerja, tako pri izkori{~anju naravnih virov kot potenciala ljudi.

Spra{ujemo se ali bodo dovolj le kozmeti~ni popravki trenutnega sistema in s tem prehod v izbolj{ani Kapitalizem 2.0 ali pa je morda zdaj pravi (skrajni) ~as za razvoj ustvarjalnega, trajnostnega, intuitivnega in na znanju temelje~ega in odgovornega dru`benega sistema. Predstavljamo model TRDNO (Trajnostni razvoj dru`be, napredka in odgovornosti), ki lahko `e danes odgovori na precej pere~ih vpra{anj, ponudi konkretne re{itve, hkrati pa s svojo evolucijsko naravnanostjo tudi prehod v novo dru`beno ureditev, ki smo jo drzno poimenovali Soustvarjanje 1.0

CAPITALISM 2.0 VS CO-CREATION 1.0: DESTRES - CREATIVE MODEL FOR DEVELOPMENT OF SUSTAINABLE AND RESPONSIBLE SOCIETY Abstract Our current political situation, both, at home and abroad, seriously calls for changes. Implementation of policies and strategies of state and commercial organizations can not find effective and functional solutions out of the critical situation any more. In this paper we want to describe, based on our own creative thinking and scientific methods, a holistic approach to find some possible ways out of this social situation. At the same time we are trying to encourage thinking outside the standard framework of current social order which can reasonably be called Feudal Capitalism (Capitalism 1.0). It can, without much doubt, be argued that society of the present time is not creative, nor directed towards human being and its development, but oriented to capital, related to unsustainable proportions, both in exploitation of natural resources and human potential. The question is whether only cosmetic rectifications to the current system and through it the transition to improved Capitalism 2.0 will be sufficient, or maybe now is the right (ultimate) time to develop creative, sustainable, and intuitive, based on knowledge and responsible social system. We present a model DeStReS (Development of sustainable and responsible society), which can already give us an answer to many pressing issues, offers concrete solutions and in conjunction with its evolutionary orientation enables the transition to a new social order, which is audaciously named Co-creation 1.0.

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UNIVERZALNI TEMELJNI DOHODEK KOT POGOJ DRU@BENE ODGOVORNOSTI Daniel Popovi} Section for the promotion of universal basic income, Slovenia daniel.popovic@yahoo.com Povzetek Besedilo izhaja iz predpostavke dominacije individualne odgovornosti nad dru`beno. Avtor argumentira, da posameznik ne more biti odgovoren za negativne posledice, ki niso rezultat svobodne in pravi~ne izbire.

Zagovarja tezo, da pravica do univerzalnega temeljnega dohodka (UTD) omogo~a vzpostavitev in razvoj dru`bene odgovornosti kot prevladujo~e kulture. Namen tega ~lanka je pokazati, da UTD nudi mo`nost inoviranja alternativne kulture, saj redefinira klasi~ne in sodobne dru`beno-ekonomske politike ter ustvarja socialni pogoj za ve~ dru`bene odgovornosti. Z metodologijo, ki je teoreti~no naravnana, avtor ugotavlja, da je UTD strategija dru`bene transformacije, saj zagotavlja eksisten~na sredstva in na ta na~in {iri polje posameznikove svobode. Ker avtor dru`beno odgovornost definira kot sposobnost dru`be, da deluje odgovorno do posameznika, potrdi izbrano tezo. UTD spodbuja delni prenos odgovornosti posameznika na dru`bo, kar je razvidno iz izbranih praks.

UTD dru`ba je odgovorna dru`ba, saj omogo~a razvoj dru`beno odgovornega posameznika.

UNIVERSAL BASIC INCOME AS A CONDITION OF SOCIAL RESPONSIBILITY Abstract The text assumes the domination of individual responsibility over social. The author argues that an individual cannot be held responsible for negative consequences that are not the result of free and fair choice. He advocates the thesis that the right to universal basic income (UBI) enables the creation and development of social responsibility as a prevailing culture. The purpose of this article is to show that UBI offers a possibility to innovate an alternative culture by redefining classic and contemporary policies and creates a social condition for more social responsibility. With methodology that is theoretically oriented, the author finds out that UBI is a strategy of social transformation by providing a means of existence and thus extending the range of individual freedom. As author defines the social responsibility as the ability of society to act responsibly to the individual, he confirms selected thesis. UBI stimulates partial transfer of responsibility of the individual to society, as evidenced by selected practices. UTD society is responsible society, because it allows development of a socially responsible individual.

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MEDKULTURNE KOMPETENCE KOT TEMELJNE VREDNOTE DRU@BENE ODGOVORNOSTI PODJETJA Anna Kopyrina 5th year student of Ural Federal University (Yekaterinburg, Russia) e-mail: annakopyrina@yahoo.com Zhanna Belyaeva PhD, Associate professor Ural Federal University e-mail: zhanna_belyaeva@yahoo.com Povzetek Kulturna sestavina mednarodnega poslovanja je v globaliziranem gospodarstvu posebno pomembna. Zato medkulturni poslovni stiki zahtevajo usklajenost ekonomskih interesov s tujimi poslovnimi partnerji in razumevanje med predstavniki razli~nih nacionalnih kultur. Raziskava naj bi omogo~ila sistemati~en okvir, da bi razvili med-kulturne kompetence kot temeljne vrednote dru`bene odgovornosti mednarodnih podjetij. Trdimo, da bi se ruska poslovna kultura morala veliko spremeniti v procesu usklajevanja z globalnimi standardi.

Klju~ne besede: vrednote podjetja, med-kulturne kompetence, dru`bena odgovornost

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CROSS-CULTURAL COMPETENCES AS CORE VALUES OF SOCIAL RESPONSIBILITY OF BUSINESS Abstract The cultural component of international business in a globalized economy is of particular importance. Therefore, cross-cultural business communication sets a call for harmonized economic interests with foreign business partners as well as understanding between representatives of different national cultures. The research is aimed to provide a systematic framework to develop the cross-cultural competences as core values of social responsibility of international business.

We argue that the Russian corporate culture might be transformed a lot in the process of "fitting" it under the global standards.

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KDO JE ODGOVOREN ZA DRU@BENO ODGOVORNOST? Prof. Dr. Veysel Batmaz Istanbul University, Faculty of Communication, Former Chair, Department of Advertising and PR, Chair, Research Methodology Branch Turkey Povzetek Dru`bena odgovornost je nov ~love{ki in dru`beno-ekonomski odnos, za katerega mora nekdo poskrbeti.

Obi~ajne organizacije, namenjene izgradnji in vzdr`evanju ~love{kih odnosov niso vedno uspele, vsaj ne dolgoro~no. Predlagam, da moramo opredeliti, da je liberalna politi~na ekonomija sredstvo za cilj, ne ve~en cilj in struktura dru`benih in ekonomskih organizacij ~love{tva, in tolma~iti kanoni~na besedila z vidika lastni{tva blaga, to~no tako kot smo mu mo~no nasprotovali v prid kapitalizma zadnji dve stoletji. Tako se zmoreta liberalizem in religioznost v svojem izvirnem pomenu, kar pravzaprav pomeni 'dobrodu{en in pripadajo~ ljudem' in 'odnose' v latinskem besedi{~u, zdru`iti; nove oblike oblasti pod temi novimi, toda starimi zamislimi in konotacijami se dajo uveljaviti.

WHO IS RESPONSIBLE FOR SOCIAL RESPONSIBILITY? Abstract Social responsibility is a new human and socio-economic relation that somebody must take care of. The traditional organizations aimed at building and maintaining human relations have not always succeeded, especially not in longer run. I suggest we have to define liberal political economy as a means to an end rather than an eternal target and structure of social and economic organization of humanity and interpret the canonical texts from the view point of commodity ownership as just we have done as a very strong counter argument for capitalism in the last two hundred years. So liberalism and religiosity in their original sense, sequentially means “generous and belonging to the people” and “relations” in Latin etymology, can be put together and new forms of governance under these new but old concepts and connotations can be established.

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KULTURNE UJETOSTI IN DRU@BENA ODGOVORNOST Vesna Kova~i~, M.S. DOBA Faculty of Applied Business and Social Studies, Pre{ernova 1, Maribor, Slovenia Fax: +386 2 228 38 61, vesna.kovacic@net.doba.si, http://www.vpsm.si Povzetek V sodobnem svetu antropologi ugotavljajo odtujenost med ~lovekom (mislijo, besedo) in njegovimi proizvodi (tehnika, gospodarstvo itd.). Ve~ja kot je odtujenost, tem bolj gredo vrednote, kultura, etika in norme (VKEN) v absurd. Slovenski psiholog Anton Trstenjak izpostavlja dejstvo, da tako kot so fiziki odkrili antimaterijo, ki ima negativni predznak, antropologi odkrivajo anti-inteligenco, prav tako z negativnim predznakom. Po njegovem dobiva inteligenca (kvantitativno) logiko stroja, izgublja pa (kvalitativno) logiko osebe.

Sodobna dru`ba postavlja pred VKEN {e en preizkus, to je »kulturno ujetost« ~love{ke dru`be. Vsaka VKEN ima sebe nehote za »naravno«, vsako drugo VKEN pa za odvratno, nevarno in morda celo za »zgre{eno«, ki jo je potrebno zatirati in uni~evati. Pri tem velja opozoriti, da vojne in naravne katastrofe v zgodovini ~love{tva niso edini vzrok za propad kak{ne VKEN ali civilizacije. Izziv ~asa predstavlja ne le ustvarjanje, ampak tudi ohranjanje VKEN. Ko se prekine prenos znanj in spretnosti iz roda v rod, za~ne VKEN izumirati. ^e se tega dovolj zgodaj ne zavemo, VKEN izgine, ne da bi to opazili. Re{itev vidimo v kvalitativnem premiku ~loveka od védenja k zavedanju, da bi lahko dosegel njuno ravnovesje. S pomo~jo Teorije U bomo iskali mo`ne poti dokazovanja to~ke ravnovesja, ko je ~lovek z zlitjem védenja in zavedanja sposoben bolj celovitega pogleda in bolj dru`beno odgovornega ravnanja. Le-tako lahko prese`e svojo kulturno ujetost.

CULTURAL EMPRISONMENTS/CAPTIVITY AND SOCIAL RESPONSIBILITY Abstract In the modern world, anthropologists find alienation between humans (think, word) and their products (technology, economy, etc...). Larger is the alienation, the more values, culture, ethics, and norms (VCEN) become absurd.

Slovenian psychologist Anton Trstenjak points out that just as physicists discovered antimatter, which has a negative sign, anthropologists discovered the anti-intelligence, as well with a negative sign. In his opinion intelligence is receiving (quantitative) logic of the machine, and losing the (qualitative) logic of the person.

Modern society confronts VCEN another test; this is the "cultural captivity" of human society. Each VCEN-holder finds him- or her-self inadvertently "natural", but every other VCEN is found disgusting, dangerous and perhaps even the "wrong" one that needs to be oppressed and destroyed. It should be noted that wars and natural disasters in the history of humankind are not the sole causes of the collapse of either VCEN or civilization. The current challenge is not only the creation but also maintenance of VCEN. When you interrupt the transfer of skills from generation to generation, VCEN starts to die. If this is not early enough detected, VCEN disappears unnoticed.

The solution we see is a qualitative shift from (superficial) knowing to (deep) awareness with which we could reach their equilibrium. Using the Theory U we find possible ways to demonstrate a balance point when the fusion of knowledge and awareness makes the human more capable of a more comprehensive/holistic view and of more social responsibility. Then humans can exceed their cultural captivity.

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SLOVENSKI FORUM SOCIALNEGA PODJETNI[TVA Katarina Hölzl president of Slovenian social enterprise forum Povzetek S svojim druga~nim pristopom socialno podjetni{tvo spreminja pogled na ustvarjanje dodane vrednosti za podjetja, dele`nike, zaposlene, stranke, partnerje in dobavitelje. Sprememba na~ina razmi{ljanja „podjetij” je klju~na za uvajanje vseh sprememb v podjetja. V prihodnosti ni ve~ glavni cilj obstoja korporacij pridobivanje dobi~ka. Klju~na bo dodana vrednost v obliki vrednot, ki jih podjetje prina{a celotnemu ekosistemu. Za spremembo dru`be je potrebno spremeniti celotni ekosistem. Socialne inovacije so del socialnega podjetni{tva.

Kompleksne probleme dru`be je mo`no re{evati zgolj s sodelovanjem vseh dele`nikov. Kak{ne so na{e vrednote?

To je vpra{anje za novega tiso~letja.

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SLOVENIAN SOCIAL ENTERPRISE FORUM Abstract Social business - social entrepreneurship is transformational trend revolutionizing the way companies function and generate value for stakeholders, employees, customers, partners and suppliers. To transform you have to change the way you and your company thinks. The ultimate reason of existence for the corporation is no longer to generate value for its traditional stakeholders but to maximize the exchanged value between the company and the entire ecosystem. To change the community we have to redefine thinking of whole ecosystem. Social innovation is part of social business. Complex social challenges require the community, public and private sector to come together and collaborate, to generate new solutions for persistent problems. What are our values? This is the question for new century.

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E/2 Razvoj posameznih, organizacijskih in družbenih kulturnih politik družbene odgovornosti E/2 Development of individual, organizational, and societal culture policies supportive of social responsibility

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AKCIJSKI PROGRAMI EU (JESEN 2011) IN NOVE DEFINICIJE DRUŽBENE ODGOVORNOSTI TER ISO 26000 Dr. Dr. Matjaž Mulej, Prof. Emer.

University of Maribor, Faculty of Economics and Busines, Slovenia, Irdo Institute

dr. Andrej Fi{travec IRDO Institute Povzetek Akcijski program EU iz oktobra 2011 in ISO 26000 iz novembra 2010 se lepo dopolnjujeta kot podlaga za akcijo držav lanic EU in organizacij - podjetij in drugih - ter vplivnih ljudi v njih, da bi lažje našli pot iz sedanje slepe ulice spleta številnih kriz.

Abstract The Action program that European Union has launched in October 2011 and the ISO 26000 on social responsibility are complementary as a basis for action of EU member states and organizations - enterprises and others and the influential persons in them. It is supposed to help them to find a way from the current set of numerous crises more easily.

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DRU@BENA ODGOVORNOST – DALE^ VE^ OD DOBRODELNOSTI Matja` Mulej, editor (with Robert Dyck as coeditor) Povzetek Knjiga ima v sedanjem osnutku preko 20 poglavij razli~ne dol`ine. Napisalo jih je 44 soavtorjev s skorajda vseh celin. Zamisli in primeri se kar precej razlikujejo, a dru`bena odgovornost kot odgovornost vsakega ~loveka in organizacije za vpliv na dru`bo je njihov skupni imenovalec. Ponuja kar precej .zamisli o danem polo`aju, svetovni krizi in poti iz nje.

SOCIAL RESPONSIBILITY - FAR BEYOND CHARITY Abstract The book, in its current draft, has more than 20 chapters of different length. They are written by 44 coauthors from nearly all continents. Ideas and cases differ quite a bit, but social responsibility as the responsibility of every person and organization for their influence over the society is their common denominator. It offers quite many ideas about the current situation, the world-wide crisis and the way out from it.

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ABC HARMONIJE – SVETOVNI U^BENIK O KULTURI HARMONI^NE CIVILIZACIJE, S 76 AVTORJI Prof. Dr. Leo Semashko Petersburg, Russia GHA President Leo Semashko, leo.semashko@gmail.com Povzetek ABC harmonije je prva enciklopedija, filozofija in celovita znanstvena vednost o temeljnih prvinah dru`bene usklajenosti. Posamezne zaokro`ene dele le-te so prou~evali in razvijali od leta 1976, kar pomeni ve~ kot 35 let.

THE ABC OF HARMONY – A WORLD TEXTBOOK ON CULTURE OF HARMONIOUS CIVILIZATION BY 76 AUTHORS Abstract The ABC of Harmony is the first encyclopedia, philosophy and holistic scientific knowledge of the fundamental elements of social harmony, the separate clusters of which have been studied and developed since 1976 which is for more than 35 years.

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RAZBIJANJE TABUJA NEPLODNOSTI V SLOVENIJI – PILOTNI PROJEKT »PSIHOLO[KA POMO^ NEPLODNIM PAROM V PROCESU RELACIJSKE ZAKONSKE IN DRU@INSKE TERAPIJE« – VZPOSTAVLJANJE DRU@BENEGA DIALOGA Univ. dipl. fil. Alja Stvarnik, spec. ZDT Dru{tvo LIST – Lo~itev, informiranje, svetovanje, terapija, Slovenija alja.stvarnik@gmail.com, www.drustvo-list.si Povzetek [tevilo parov, ki i{~ejo zdravljenje zaradi neplodnosti, se je v zadnjih letih tako v svetu kot v Sloveniji drasti~no pove~alo. Gre za globalni problem, ki ga po podatkih Svetovne zdravstvene organizacije izkusi vsak {esti par in v enaki meri prizadene tako mo{ke kot `enske. Neplodnost je problem sodobnosti in predstavlja tako kulturni kakor dru`beni problem, ki pa je obravnavan predvsem kot individualni problem v klini~ni praksi in v znanstvenoraziskovalnem podro~ju, specializiranem za reproduktivno medicino. Psiholo{ki vidiki neplodnosti tako ostajajo v ozadju, zato je o tem treba spregovoriti javno.

Sodobne teorije o ~loveku kot bitju odnosov ka`ejo, da {ele sistemska obravnava, to je zakonska in dru`inska, deluje globinsko in transformativno, saj te`i k spreminjanju temeljnih ~ustvenih, vedenjskih in miselnih vzorcev, ki se v `ivljenju posameznika ponavljajo v vseh njegovih odnosih (Goste~nik, 2008).

V prispevku sta predstavljena pilotni projekt »Psiholo{ka pomo~ neplodnim parom«, zasnovan na metodi relacijske zakonske in dru`inske terapije, in akcija civilne pobude »Spregovorimo o neplodnosti«, ki odpirata okolje za razumevanje tako dru`benih kot psiholo{kih vidikov neplodnosti pri delu z neplodnimi pari. Pilotni projekt poteka v okviru Dru{tva LIST, centra za individualno, partnersko in dru`insko terapijo, kar postavlja nove temelje za terapevtsko delo z neplodnimi pari in posledi~no dru`benim ozave{~anjem o notranji dinamiki neplodnosti.

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OVERCOMING OF THE TABU OF INFERTILITY IN SLOVENIA – THE PROJECT »PSYCHOLOGICAL SUPPORT TO INFERTILE COUPLES IN THE PROCESS OF THE RELATIONAL MARRIAGE AND FAMILY THERAPY« – ESTSBLISHING THE SOCIAL DIALOGUE Abstract The number of couples searching medical help due to infertility has been growing drastically over the recent years both in the entire world and in Slovenia. This is a global problem; according to data of the World Health Organization every 6th couple experiences it, and it affects men and women. Infertility is a contemporary problem and a cultural and social one, but it is treated as an individual problem in the clinical practice and in scientific research that specializes in reproductive medicine, first of all. The psychological viewpoints of infertility are thus remaining hidden; therefore one must speak about them publicly.

The modern theories about the human as relational being show that only a systemic treatment, including marriage and family, attains depth and transformation; it tends to change the basic emotional, behavioral and thinking patterns that show up in the individual life again and again in one's relations (Goste~nik, 2008).

This contribution presents the pilot project 'Psychological help to infertile couples' that is based on the relational marriage and family therapy method, and the action of the civilian initiative »Let us talk about infertility«. They are opening the environment for understanding of both social and psychological viewpoints of infertility at the work with infertile couples. The pilot project is run by the society LIST, center for individual, partners in family therapy, which puts new bases for the therapeutic work with infertile couples, therefore also for social awareness making about the internal dynamics of infertility.

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VSEBINSKA MRE@A NEVLADNIH ORGANIZACIJ ZA ZDRAVJE PROJEKT »NVO VARUJEJO NA[E ZDRAVJE« Darija Lorbek sodelavka v projektni pisarni »NVO varujejo na{e zdravje« Slovenska zveza za toba~no kontrolo in javno zdravje Kopitarjeva 2, Maribor Kontakt: - nvo.zdravje@tobak-zveza.si Spletna stran: http://nvozdravje.si/ Tel: 02/ 620 98 57 Povzetek Kultura zdravja se ne za~ne in kon~a le pri posamezniku, ampak zadeva dru`bo kot celoto. Zato jo je potrebno vpeljati v vse segmente `ivljenja: v podjetja, {ole in domove. Ljudi je potrebno informirati, hkrati pa izvajati politiko, ki bo kar najbolje promovirala zdrav na~in `ivljenja in trajnostni razvoj. Prispevek kratko predstavlja ve~ projektov.

CONTENT NETWORK OF HEALTH NGOS; PROJECT “NGOS PROTECT OUR HEALTH” Abstract Culture of health is not limited to individuals; it tackles the entire society. Hence, it must be introduced into all segments of life: in organizations, schools, and homes. People must receive information, and policy must be taking place that promotes in the best possible way the healthy life style and sustainable development. Several projects are briefly presented.

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Plenarna predavanja, 3. dan Plenary Lectures, 3rd Day

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RAZVOJ DRU@BENE ODGOVORNOSTI IN VPLIV NA SPREMINJANJE DRU@BENE KULTURE Anita Hrast direktorica In{tituta za razvoj dru`bene odgovornosti – IRDO anita.hrast@irdo.si

zasl. prof. ddr. Matja` Mulej Univerza v Mariboru, Ekonomsko-poslovna fakulteta

Tatjana Novak direktorica Press Clipping d.o.o.

Sabina Kojc absolventka Fakultete za ra~unalni{tvo elektrotehniko in informatiko Univerze v Mariboru (vsi Slovenija) Povzetek Dru`bena odgovornost je bila pred osmimi leti, ko je nastal In{titut IRDO, pod to besedno zvezo v slovenskem prostoru {e precej neznana. V prispevku avtorji prikazujemo dosedanje aktivnosti in{tituta IRDO na podro~ju razvoja dru`bene odgovornosti, sodelovanje tega in{tituta s {tevilnimi podpornimi partnerji, ~lani in drugimi, ki jim skrb za dru`beno odgovornost ni odve~. Prikazujemo tudi delo drugih akterjev na podro~ju dru`bene odgovornosti v zadnjih osmih letih ter postre`emo s {tevilnimi povezavami in viri za nadaljnje raziskovanje tega podro~ja. S pomo~jo statisti~nih podatkov, ki jih `e vrsto let zbira podjetje Press Clipping, prikazujemo rast objav besedne zveze dru`bena odgovornost v slovenskih medijih, s poudarkom na objavah v minulem letu. Zaklju~ujemo z mislimi o tem, kako se je zavedanje kot del kulture dru`be, v kateri bivamo, pri~elo spreminjati v duhu ve~jega zanimanja za dru`beno odgovornost.

DEVELOPMENT OF SOCIAL RESPONSIBILITY AND THE IMPACT ON CHANGING SOCIAL CULTURE Abstract Eight years ago, when IRDO Institute for Development of Social Responsibility was established, the wording ‘social responsibility’ was quite un-known in Slovenia. Authors present in this contribution IRDO’s activities of so far concerning development of social responsibility, cooperation with numerous supportive partners, members, and others who find the social responsibility worth their effort. Authors summarize also work of other agents in the area of social responsibility over the recent eight years, including many links and references for further research on social responsibility. Statistical evidence that has been collected for many years by Press Clipping shows the increasing publication of the wording ‘social responsibility’ in Slovenian media; exposed are data for 2011. Authors conclude that the awareness, as a component of the social culture in which we live has started to reflect a growing interest in social responsibility.

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INOVATIVNI IN DRU@BENO ODGOVORNI PRISTOPI FESTIVALA LENT V ORGANIZACIJI IN KOMUNICIRANJU Mirjana Mladi~ Narodni dom Maribor, Ulica kneza Koclja 9, 2000 Maribor F: +386 2 229 40 55, marketing@nd-mb.si, www.nd-mb.si, www.festival-lent.si Povzetek Festival Lent je del turisti~ne kulturne ponudbe Maribora 20 let. Aspiracije organizatorjev so, da bi uvrstili Festival med dogodke, ki priznano dajejo dodano vrednost trudu, da bi pritegnili ve~ obiskovalcev v Maribor in Podravje.

Da bi podprli te napore, smo uporabljali nekaj inovativnih pristopov k promocijskim dejavnostim, tako da smo

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kombinirali ustaljene komunikacijske kanala na nove na~ine. Poleg inovativnosti v marketingu mo~no verjamemo, da je dru`bena odgovornost podjetja (DOP) pomemben pripomo~ek, da bi razvili vsebino, organizacijo in trajnost Festivala. DOP prispeva veliko koristnosti/vrednosti Festivalu, podpira in pove~uje zvestobo sodelavcev in obiskovalcev, pa tudi sponzorjev in donatorjev Festivala. Zato nameravamo nadgraditi trajnostne vsebine v ustvarjalnih delavnicah, uporabiti prepre~evalne ukrepe, zato da bi zmanj{ali (mo`ne) negativne vplive Festivala na okolje, in popravljalne ukrepe, da bi vrnili okolje v njegovo obi~ajno stanje ~im prej po Festivalu. [e dalje bomo razvijali prostovoljstvo, vklju~ili ranljive skupine v dogajanje na Festivalu, pa tudi sledili smernicam Evropske unije, ko gre za prilagajanje dejavnosti vsakemu Evropskemu letu.

INNOVATIVE AND SOCIALLY RESPONSIBLE APPROACHES OF THE FESTIVAL LENT TO ITS ORGANIZING AND COMMUNICATING Festival Lent has been a part of touristic cultural offer of Maribor for twenty years. The aspirations of organisers are to place the Festival among the events that are recognised as added value to the efforts to attract more visitors to the Maribor and Podravje region. To support these efforts, we have applied some innovative approaches to the promotion activities, combining established communication channels in the new ways.

Besides being innovative in marketing, we strongly believe that the corporate social responsibility (CSR) is an important tool for developing the Festival's content, organisation and sustainability. CSR adds a lot of value to the Festival, supports, and increases, the loyalty of both the Festival collaborators and the audience, as well as of sponsors and donators. Thus we intend to upgrade the sustainable contents in creative workshops, to use the preventive measures in order to reduce the (potential) negative Festival's impacts on the environment and curative methods to return the environment into its regular state after the Festival as soon as possible. We will continue to develop the voluntarism, include the vulnerable groups into the Festival happening and follow the EU directions in terms of adjusting the activities to the annual European year.

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PROJEKT O VELIKODU[NOSTI, PLEMENITOSTI (THE GENEROSITY EXPERIENCE): POVZETEK PREDSTAVITVE Barbara Pia Jeni~ Senzorium Theatre Slovenia Barbara.pia@senzorium.com, www.senzorium.com Predstave gledali{~a Senzorium, Teatra de los sentidos in partnerskih gledali{~ v »The Generosity Experience« ciljajo na umetnost ne kot kulturno informacijo, ampak kot izku{njo, ki nas gane in zato transformira; tudi v najmanj{em mo`nem vidiku na{ega `ivljenja. »The Generosity Experience« (delovni naslov) je na{ odgovor na krizo, zato i{~emo in prepoznavamo manjkajo~i ~len med nami in resonanco drugih znotraj nas. Predajamo znanje in izku{nje med generacijami, jeziki, kulturami, mojstri in u~enci in obratno. Na{e sodelovanje je multikulturno in ve~dimenzionalno. V igrivih interaktivnih prizorih ustvarjamo mostove med empati~nimi in entropi~nimi silami znotraj nas in med nami. To je le igra, ampak je resna igra ... . Je zgolj igra, a se vas bo dotaknila. Je samo umetni{ko delo, a ga ne boste nikoli pozabili.

THE GENEROSITY EXPERIENCE Abstract The performances by Senzorium theatre, Teatro de los sentidos and other partner theatres within the Project of Generosity (POG) are not oriented towards art as cultural information, but art as an experience in which we are touched and transformed; even if this is in merely a minute aspect of our lives.

The Generosity experience (working title) is our answer to the current crisis; it addresses the missing link between us and the resonance of others within us. We exchange knowledge and experience between generations, languages, cultures, masters and pupils and vice versa. Our cooperation is multicultural and multidimensional. We are creating a playground for the public in which everybody can listen, see, feel and truly meet each other.

Through the use of artistic games we create bridges between emphatic and entropic forces inside and among us: it is just a game, but it is serious game. It is merely a play, but you will be touched. It is only a piece of art, but you will never forget it.

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KNJI@NICA - ODPRT PROSTOR ZA VSE Dragica Turjak Maribor Public library, Rotov{ki trg 2, 2000 Maribor Fax: 02 23 52 127, dragica.turjak@mb.sik.si, www.mb.sik.si Povzetek Kako lahko knji`nice prispevajo h kvalitetnej{emu in polnej{emu `ivljenju posameznikov in dru`be? Ali njihov pomen v ~asu vsesplo{ne krize slabi ali se krepi? Knji`nice so najbolj odprte in najbolj dostopne kulturne ustanove, so osnovna kulturna infrastruktura, namenjene vsem. Njihova vloga sega od splo{no kulturne, bralne, izobra`evalne v vseh `ivljenjskih obdobjih, do izjemno poudarjene socialne vloge. Knji`nice imajo ve~ obiskovalcev kot vse druge kulturne institucije skupaj! Ob standardni ponudbi, ki se razvojno prilagaja zahtevam uporabnikov, se nenehno dopolnjuje in nadgrajuje, i{~ejo vedno nove na~ine, kako se pribli`ati specifi~nim skupinam uporabnikom.

Tudi v Mariborski knji`nici ustaljene storitve kombiniramo z izzivi informacijske dru`be ter sledimo sodobnim smernicam. Ukvarjamo se z vpra{anji mladinske knji`evnosti, razvijamo umetnost pripovedovanja pravljic in delo z najmlaj{imi bralci, informacijsko opismenjevanje za razli~ne skupine uporabnikov, posebno pozornost namenjamo ljudem s posebnimi potrebami, organiziramo premi~ne zbirke gradiva v domovih za ostarele, izposojo v bolni{nico, obiske bibliobusa v varstveno delovnih centrih, programe za brezposelne. Dru`bena odgovornost je del na{ega poslanstva in vizije, tako razumemo tudi politiko kakovosti, h kateri smo se zavezali.

Ne bojimo se sprememb, probleme razumemo kot prilo`nosti za izbolj{ave, na{ skupni cilj pa so zadovoljni odjemalci: zaposleni, uporabniki, financerji, javnost. In verjamemo tudi v to, da je projekt investicije v novo osrednjo knji`nico realno pri~akovanje Maribor~anov.

LIBRARY - OPEN SPACE FOR ALL Abstract How can libraries contribute to a better and richer life of individuals and society? Is their importance in the time of general crisis stronger or weaker? Libraries are the most open and most accessible cultural institutions; they form the fundamental cultural infrastructure, available to everyone. They have a range of roles, from the general cultural role, providing reading material and education in all life stages to the extremely emphasised social role. Libraries have more visitors than all other cultural institutions combined! The standard library collection, whose development is adapted to the requirements of users, is constantly expanded and upgraded; furthermore, new ways which would enable us to approach/access specific groups of users are being sought all the time.

At the Maribor Public Library the standard services are combined with the challenges of the information society, and at the same time the latest trends are followed. We address the issues of children's literature, develop the art of story-telling and nurture the work with our youngest readers. The information literacy programmes are provided for different groups of users. Our special attention is dedicated to people with special needs; mobile library collections are organized for care homes, and books can be borrowed even in hospitals. Our biblio-bus stops in occupational activity centres, and special programmes for the unemployed have been designed. Social responsibility is part of our mission and vision, while similar significance is attributed to the quality management policy that we have agreed to implement. We are not afraid of changes; problems are seen as opportunities for improvement, while our common goal is to satisfy the stakeholders: our employees, users, funders and public. We also believe that the investment into our new central library is a realistic expectation of Maribor citizens.

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KULTURA BRANJA E-KNJIG Iva Roj [tudentka marketinga, Univerza v Mariboru, Ekonomsko-poslovna fakulteta, [tudentka Varovanja narave, Izobra`evalni center [entjur/ Student of Marketing, University of Maribor, Faculty of Economics and Business Maribor Student of Nature Conservation, Educational center [entjur Povzetek Knjige v elektronski obliki postajo vse bolj priljubljene tako po svetu kakor tudi v Sloveniji. Njihov nastanek in {iroko uporabo je povzro~il hiter napredek v tehnologiji, ki bralcem s pomo~jo bralnikov in bralnih aplikacij na drugih elektronskih napravah omogo~a branje kjerkoli in kadarkoli. Iz rezultatov nekaterih raziskav je celo ugotovljeno, da kar {tirideset odstotkov bralcev e-knjig sedaj prebere ve~ knjig kakor poprej. Zato lahko kar hitro sklepamo, da bralniki in knjige v elektronski obliki krepijo bralne navade in kulturo branja ter posledi~no dvigujejo nivo pismenosti, pove~ujejo sposobnosti izra`anja, so neprecenljiv vir znanja, nepogre{ljiva oblika sprostitve in {e veliko ve~. Pri vsem tem pa so v prid e-knjigam tudi dejstva, da so okolju bolj prijazne kot tiste v tiskani obliki in zaradi ni`je cene kupcem dostopnej{e. Vendar se ob tem pojavlja vpra{anje, zakaj kljub vsem tem pozitivnim u~inkom branja e-knjig, na slovenskem tr`i{~u ne obstaja tolik{na ponudba tovrstnih knjig v slovenskem jeziku, ki bi bila konkuren~na ponudbi teh knjig v tujini? Bolj{a ponudba bi ustrezala dru`beni odgovornosti.

CULTURE OF READING E-BOOKS Abstract Electronic books are gradually becoming more popular in the world as well as in Slovenia. Their emergence and widespread use resulted from rapid advances in technology, enabling reading wherever and whenever, with the help of e-book readers and e-book reader applications on other portable electronic devices. Research shows that 40 percent of e-book readers read more books than before. In conclusion, e-book readers and e-books encourage better reading habits, enhance the culture of reading, contribute to rising literacy levels, increase the ability of expressing, are a priceless source of knowledge, and finally, are a necessary form of relaxation. In comparison to printed books, e-books are environmentally friendly and due to low prices, more accessible to consumers. With regards to this information, the question arises; why despite all the positive effects of e-books, there is no greater supply of e-books in the Slovene language on the Slovene market, making it competitiveness with the e-books supply abroad? A better supply would match social responsibility.

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S KNJIGAMI DO BOLJ[E OSVE[^ENOSTI O DU[EVNIH MOTNJAH IN SAMOMORU mag. Bogdan Dobnik, dipl. soc. del.

Ozara Slovenija, nacionalno zdru`enje za kakovost `ivljenja Ljubljanska 9, 2000 Maribor, bogdan.dobnik@ozara.org , 031 331 877 Povzetek V dru{tvu Ozara Slovenija namenjamo posebno pozornost informiranju in izobra`evanju slovenske javnosti o naravi du{evnih motenj ter pomenu du{evnega zdravja. V zadnjih letih smo uspeli izdati osem knjig za mlade, ki jim na njim primeren in razumljiv na~in pribli`ajo tematiko du{evnih motenj. Poleg tega smo izdali {e dve knjigi, ki vsaka na svoj na~in obravnavata tematiko samomorilnosti, v prihodnosti pa na~rtujemo izdajo nekaterih novih avtorskih del, namenjenih najmlaj{im bralkam in bralcem.

Znano je, da na podro~ju du{evnega zdravja v Sloveniji zeva velika vrzel v znanju o du{evnih motnjah `e pri odraslih, kaj {ele pri otrocih. Za izdajo knjig smo se odlo~ili, ker ni v na{em prostoru prav nobene knjige o tej problematiki, ki bi bila namenjena izklju~no mlaj{im oz. najmlaj{im bralcem. Le-te jim na prilagojen ter razumljiv jezik ponujajo nekaj osnovnih informacij o du{evnih motnjah ter jim sku{ajo na prijazen na~in razlo`iti, kaj se dogaja z njihovimi star{i, ko se ti znajdejo v akutni du{evni stiski.

Poleg na{tetih knjig za otroke smo izdali {e dve publikaciji, s katerimi `elimo na druga~en na~in spregovoriti o pere~i problematiki samomora. Z izdajo nadrealisti~nega in humornega romana Tunel, trgovina s samomorilskimi pripomo~ki `elimo opozoriti na problem samomorilnosti v Sloveniji ter splo{no javnost spodbuditi k razmi{ljanju o tem fenomenu.

Knjiga Samomor - ve~plastni fenomen predstavlja v slovenskem prostoru nedvomno svojevrsten prvenec, saj gre za prvo delo, ki ve~plastno podro~je suicidologije in fenomen samomora na poljuden na~in predstavi splo{ni javnosti.

Poleg tega je lahko koristen pripomo~ek tudi za strokovnjake na podro~jih, ki se pogosteje sre~ujejo s samomorom.

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BOOKS IMPROVE AWARENESS ABOUT MENTAL DISORDERS AND SUICIDE In the association Ozara Slovenia we pay a special attention to informing and education of the Slovenian public about the nature of mental disorders and importance of the mental health. In recent years we managed to publish eight books for youngsters enabling them to better understand the topic of mental disorders in an appropriate and understandable way. In addition we published two books dealing with the topic of suicide; in future we are planning publication of some new authors' books aimed at the youngest readers.

It is known that in Slovenia one does not know much about the mental disorders of adults, and even more so of children. We decided to publish these books because there is no single book in Slovenia on this topic addressing exclusively the younger or the youngest readers. These books offer them in an adapted and understandable language some basic information about the mental disorders and try to explain to them in a nice way what is happening to their parents when facing an acute mental trouble.

Along with these books for children we published two more publications in order to talk about the pressing problem of suicide in another style. By publishing the surrealistic and humorous novel Tunnel, the store selling suicidal tools, we wish to point to the problem of suicide in Slovenia and to encourage the general public to think about this phenomenon.

The book Suicide - a multilayer phenomenon is with no doubt a specific pioneer in Slovenia; it is the first book presenting the multilayer area and phenomenon of suicide in an accessible way to the general audience. The book can also help professionals in the areas that face suicide more quite frequently.

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DELO MARKA POGA^NIKA KOT PRIMER INOVATIVNEGA PRISTOPA PRI [IRJENJU DRU@BENE ODGOVORNOSTI Katja Majer, akad. kip. Bachelor of Arts (sculptor) Freelance artist. Also: Vitaaa, Association for the Coexistence of Humantiy, Nature and Environment. katja.majer@siol.net, www.harmonijabivanja.si, www.vitaaa.net Povzetek Na podlagi svojega razumevanja narave in planteta na katerem `ivomo, razvija Marko Poga~nik s svojo dru`ino in razli~nimi skupinami sodelavcev inovativen pristop k razumevanju ~lovekovega obstoja in dru`be, vse od sredine {estdesetih let prej{njega stoletja. To delo je bilo ve~inoma razumljeno kot umetnost (tudi kot duhovnost), a je globoko povezano z izzivi sodobnega `ivljenja in ni realizirano samo kot oblika prezentacije ali modela znotraj umetnostnega sistema, ampak presega institucionalne okvirje in razvija obliko odgovora na eksisten~ne izzive planeta Zemlje kot `ive individualne inteligence. Ta umetnost je prav toliko znanost kot umetnost in se imenuje geomantija. Razumljena je lahko kot osnova za celostno ekologijo. Koncepti geomantije in dru`bene odgovornosti so kompatibilni v mnogih klju~nih to~kah, vendar lahko ugotovimo, da je geomantija bolj celostna v svoji relaciji do planeta in da jo lahko uporabimo kot potencialno nadgradnjo obi~ajni praksi dru`bene odgovornosti.

THE WORK OF MARKO POGA^NIK AS AN EXAMPLE OF INNOVATIVE APPROACH IN SPREADING OF SOCIAL RESPONSIBILITY Abstract Marko Poga~nik has been developing an innovative approach of understanding humans existence and society according to his relation to nature and the planet we live on in collaboration with his family and different groups of co-workers since the middle sixties of the former century. This work was mainly considered as art (also as spirituality), but this art is deeply connected with challenges of contemporary life and is not realized only as a type of presentation or model in an art institution, but rises over the institutional frames and develops a type of an answer to existential challenges of modern society. It forms a type of art as living practice, deeply connected with the understanding that the planet Earth we live on is an individual living intelligence. This art that can be equally considered as science discipline is named geomancy and can be considered as a base for holistic ecology.

Concepts of geomancy and social responsibility are compatible in many crucial points, but we can determine that geomancy is more holistic in its relation to the planet and can be used as a potential upgrade to common practice of social responsibility.

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F. Kultura / umetnost v praksi v lu~i družbene odgovornosti F. Culture/art in practice in terms of social responsibility

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PROGRAM SENZIBILIZACIJE: IZOBRA@EVALNI PROGRAM INOVACIJE KULTURE K DRU@BENI ODGOVORNOSTI Karin LAVIN Povzetek Program senzibilizacije obravnava skrite potenciale ~loveka in prostora in vzpostavlja poglobljen odnos posameznika z njegovimi notranjimi potenciali.

Z uporabo razli~nih vaj razvija senzibilen odnos do prostora, ki obravnava prostor kot `iv organizem z upo{tevanjem vseh njegovih danosti od materialnih do duhovnih ravni in s tem vzpostavlja osnovno osebno naravnanost posameznika k generiranju idej, ki podpirajo `ivljenje in ne enostranske interese, ki so lahko za okolje in posledi~no za dru`bo {kodljivi.

Program senzibilizacije izhaja iz obravnave naravne in kulturne dedi{~ine kot zakladnice znanj.

Znanj, prijemov in re{itev, ki smo jih kot kultura izoblikovali skozi razvoj in modrost narave, ki se prav tako skozi tiso~e in tiso~e let spreminja in razvija ter i{~e najbolj u~inkovite in ekonomi~ne na~ine bivanja.

Naravna in kulturna dedi{~ina je vir inspiracij zdravega odnosa do ~loveka in okolja in nas hkrati ukoreninja v razvoj kulture in v prostor.

SENSITISATION PROGRAMME AN EDUCATIONAL PROGRAMME OF CULTURAL INNOVATION AIMED AT RAISING SOCIAL RESPONSIBILITY Abstract An educational programme of cultural innovation aimed at raising social responsibilityThe sensitisatin programme addresses the hidden potentials of the individual and the space that surrounds him/her and establishes a deeper relationship between the individual and his/her inner potentials.

A variety of exercises are used to develop a relationship of awareness towards the space that surrounds us; space is treated as a living organism and all of its characteristics and features, on both the material and spiritual levels, are taken into account. This establishes the individual's basic personal orientation towards generating ideas which support life as opposed to those which serve one-sided interests and which could have harmful effects on the environment and consequently on society.

The point of departure of the awareness programme lies in treating our natural and cultural heritage as a treasure trove of knowledge.

Knowledge which as culture we have shaped through development and the wisdom of nature, which likewise over thousands and thousands of years has been changing and evolving and seeks the most efficient and economic ways of living. In modern times, when we are faced with the need for ecological and sustainable development, this is becoming an increasingly urgent value.

Our natural and cultural heritage is a source of inspiration for a healthy attitude towards our fellow man and towards the environment and at the same time embeds us in the development of culture and in the space that surrounds us.

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PROSTORSKO NA^RTOVANJE IN ARHITEKTURA V LU^I DRU@BENE ODGOVORNOSTI - NUJNOST NOVE PROSTORSKE PARADIGME NA GLOBALNI, NACIONALNI IN LOKALNI RAVNI Aleksander Ostan architect Povzetek Prostor ni surovina, temve~ dobrina, ki predstavlja univerzalno posodo ~lovekovega bivanja. V njem se odvijajo takoreko~ vse ~lovekove dejavnosti, a tega se tisti, ki o (prostorskih) politikah odlo~ajo, {e danes vse premalo zavedajo. Zaradi »progresisti~nega« modela prostorskega razvoja, ki je v osnovi kvantitativen in mu je imanentna permanentna rast (na osnovi pohlepa in profita), je ~love{tvo na za~etku XXI. stoletja soo~eno z zgodovinskimi odlo~itvami: ali bo svoj odnos do prostora temeljito preobrazilo ali pa bomo (zelo verjetno) zdrveli v civilizacijski propad. Potrebujemo torej ne le spremembo {ir{e dru`bene paradigme, temve~ kot eno od temeljnih izhodi{~ prav spremembo prostorske paradigme! Ta mora za razliko od iz~rpane stare, ki na~eloma izhaja {e iz industrijske, postati kvalitativna, celostna, informacijska, skratka, »kulturolo{ka«. Njen temelj predstavlja model »vzdr`nega, trajnostnega, sonaravnega razvoja« (~love{tvo se ga je skozi »meje rasti« sicer zavedlo `e v sedemdesetih letih prej{njega stoletja, ga pri~elo udejanjati z Riom 1992, nadaljevalo s Kjotom, Kopenhagnom in lanskim Durbanom, a...), ki ga ve~ina evropskih vlad ter njihovih okoljskih oz. prostorskih ministrstev na na~elni ravni sicer zagovarja, a v resnici stvari ve~inoma potekajo po starih, `e dolgo pre`ivetih razvojnih, na~rtovalskih, urbanisti~nih in arhitekturnih vzorcih. Po drugi strani se prostorsko osve{~anje, participativna demokracija in civilne iniciative dogajajo od spodaj navzgor (»bottom up«), a oba pristopa je potrebno, ~e ho~emo dejanske premike, integralno povezati! Kako torej do udejanjanja nove paradigme?

V predavanju, ki ga bo spremljalo obilo slikovnega gradiva, se bom sprehodil skozi analizo stanja stvari v prostoru (na globalni, nacionalni in lokalni ravni) ter na njeni osnovi prikazal paradigmatske premike, ki nas lahko popeljejo iz globoke vsestranske, vsekakor tudi prostorske krize. Podkrepil jih bom tudi s prakti~nimi primeri iz svojega (in skupinskega) ~etrt stoletja dolgega delovanja v tej smeri: tako na strokovnem, kot tudi na civilnem in ~love{kem polju.

SPATIAL PLANNING AND ARCHITECTURE IN THE PERSPECTIVE OF SOCIAL RESPONSABILITY, THE NEED FOR A TURNING POINT WITHIN THE SPATIAL PARADIGM ON THE GLOBAL, NATIONAL AND LOCAL LEVEL Abstract The space is not raw material to plunder, but container of human existence , that represents universal good. In it virtually all human activities happen, but the ones that lead (spatial) policy decisions, are not seriously enough aware of it. Because of the "progressistic" spatial development model, which is essentially quantitative, and conditions permanent growth, based on greed and profit, humanity is at the beginning of XXI. century faced with a historic choice: either it's relationship towards environment, space nad place will fundamentally change, or we might rush into the collapse of civilization. So we need to not only change the broader social paradigms, but as one of the fundamental positions also change the paradigm, that is dealing with space! This one, unlike the old, exhausted one, that comes from the industrial paradigm, must become qualitative, holistic and informational, based on »culturallistic" spatial model. Its foundation is based on "sustainable development" , of which the humanity (by "limits of growth") is aware of since the seventies of the last century. The environmental conference in Rio in 1992 started to apply this model on global and local levels. Followed by Kyoto, Copenhagen, and Durban it was adopted by most European governments and their spatial ministries, at least on declarational level. But in reality most spatial processes are still generated by old patterns of development, environmental design, urban planning and architecture. On the other hand, the awareness of the high importance of responsible dialog with space, of »placemaking«, participatory democracy and civil initiatives...etc, they are all happening from the »bottom up«. But it should also happen »upside-down«, both complementary approaches need to be integrally connected! So how can we approach the new paradigm, deeply concerned with space/place?

The lecture will be accompanied by many illustrative images. I'll start with the analisys of the state of art today (at the global, national and local level), and will follow with presentation of case studies of the paradigm shifts that can bring us out of the serious, deep crisis we are witnessing today. Mostly they will present practical examples from my (and/or team's) professional work and civil engagement in the last twenty-five years.

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GEOMANTIJA Robi Lavin Povzetek Pri iskanju duhovnih uvidov za zna~aj leta 2012, kot tudi prihodnjega obdobja, smo v svojih ugotovitvah enotni z prepri~anji svetovnih filozofov in vizionarjev, ki pravijo, da bo v 21. stoletju `ivljenje duhovno, ali pa ga preprosto ne bo. Pohvalno lahko pritrdimo, da se kriti~na masa dru`beno odgovornih ljudi realno pove~uje. Tudi njihova povezovalnost, sodelovanje in vizije. Svet mora iti v smeri duhovne prebuditve, to je pravzaprav skrito ponotranjeno bistvo krize preobrazb Zemlje & dru`be. Geomantija kot stroka je pripravljena interdisciplinarno inovirati re{itve geokulture, v preobra`anju starih kolektivnih sil, ki so degradirale na{e socialno in bivalno okolje.

Po drugi strani, gledano iz znotraj, pa je pot do duhovno razvitega sveta, nakazana skozi preobrazbo z lastnimi vsebinami v sebi, ki se zrcalijo v zunanjem dru`benem stanju.

GEOMANCY Abstract In search for spiritual insights into the character of the year 2012 as well as the future period of time we unified our beliefs with the ones of world-wide philosophers and visionaries who say that in the 21 century life with either be spiritual or simply non-existent. We can happily say that the critical mass of socially responsible persons is really growing. So does their capacity to connect, cooperate and vision. The world must take the direction of spiritual awakening that is actually an internalized essence of the transformation of the planet Earth and society. Geomancy as a profession is ready to do an interdisciplinary innovation to solve geo-culture, transform the ancient collective forces that have ruined our social and living environment. On the other hand, from an internal viewpoint, geomancy is a path toward a spiritually developed world, that can be deemed through transformation with its own contents that are mirrored in the outer social situation.

“THE GENEROSITY EXPERIENCE, 3. IZZIV, LALABAJKE: JEAN GIONO: MO@, KI JE SADIL DREVESA Barbara Pia Jeni~ Zavod Senzorium, The Generosity Experience, Slovenia Povzetek LALABAJKE so izziv {t. 3 from prve faze projekta Generosity. generosity.eu/izzivi/ »Na javnem kraju postavi posteljo ali nekaj, na ~emer lahko le`i{. Mimoido~e povabi, naj se ti pridru`ijo in prisluhnejo zgodbi.«. Lalabajke beseda je izpeljanka iz angle{ke besede lullaby. Senzorium izbira zgodbe in daje mo`nost mladim, ki `elijo brati zgodbe svojim prijateljem, publiki... Re`ijski pristop Lalabajk temelji na temnem prostoru kjer bralci niso vidni, lahko sli{imo le njihov glas. Scenografija nudi velike udobne blazine, ki poslu{alcem omogo~ajo, da se udobno namestijo in sprostijo. Le v tem stanju telesa in duha lahko poslu{alci svobodno potujejo po notranjih podobah ki jih ponujajo zgodbe.

Lalabajke so gostovale `e v Mestni knji`nici Oton @upan~i~ v Ljubljani, v Botani~nem vrtu in v Parku Tivoli v Ljubljani ter v Trubarjevi hi{i literature v Ljubljani.

Idejna zasnova in izvedba: Barbara Pia Jeni~

“THE GENEROSITY EXPERIENCE, 3RD CHALLENGE, LALABAJKE: JEAN GIONO: THE MAN WHO PLANTED TREES Abstract LALABAJKE is a challenge nr. 3 from the 1st faze of a Generosity project. generosity.eu/challenges/ »Build a bed or something that can pass as one at a public place. Invite passers-by to join in and listen to a story«. Lalabajke is a slovenian invented word coming from english word lullaby. Senzorium gives opportunity and context to young people who want to share a story with their friends, public, ... The concept of Lalabajke is a dark space, where the reader of a story is not visible - we only can hear his voice. The set is supported by big comfortable pillows which help people to accomodate and relax. Only with this state of body and mind we can freely travel with the story. Lalabajke were already implemented in City Library of Ljubljana, Botanical Garden Ljubljana and The house of literature Ljubljana Concept and realization: Barbara Pia Jeni~

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3 Referati predavateljev v celoti (na zgo{~enki) Prispevke avtorjev si v celoti oglejte na zgo{~enki.

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4 REFERENCE PREDAVATELJEV Lina Ademovi~ Lina Ademovi~ je absolventka medijskih komunikacij, kjer zaklju~uje diplomsko nalogo. Z dru`beno odgovornostjo se je sre~ala leta 2009, ko je za~ela delati na In{titutu IRDO, kjer vsako leto tudi pomaga pri organizaciji in izvedbenem delu mednarodne konference na In{titutu za dru`beno odgovornost – IRDO v Mariboru (organizacija pogostitve, priprava izvedbenega prostora, priprava gradiva za udele`ence, koordinacija, komuniciranje s tujimi predavatelji …). Od septembra 2010 dela v podjetju Creditexpress na podro~ju prodaje (skrb za obstoje~e naro~nike, iskanje potencialnih naro~nikov, priprava prodajnih pisem, izdelava e-novic, telefonska izterjava).

Prof. Dr. Veysel Batmaz Istanbul University Faculty of Communications, Beyazıt-Istanbul, TURKEY Graduated from the Middle East Technical University-Department of Political Science (BA'79) Ankara-Turkey, Prof.

Dr. Veysel Batmaz had worked with Prof. Dr. George Gerbner when he was attending the Annenberg School for Communications at the University of Pennsylvania (MA'85) on media cultivation and television effects. He has worked as a research director at the JWT-Manajans (Advertising Agency) and has been consultant and campaign manager on various political and marketing communication projects in Turkey. Presently, he is a professor of research at the University of _stanbul-Faculty of Communications and carrying out political and marketing consultancy work and doing social research for multinational companies and political parties at Panajans Ltd. [veysel.batmaz@gmail.com]. He has widely published on media and has books titled Television and Family in Turkey (1995), Self and Society-Introduction to Social Psychology (1985 and 2002), Television Effects on School Children in Morocco (1985).

Red. prof. dr. Martina Bavec Red. prof. dr. Martina Bavec, univ.dipl.in`.kmet, Katedra za ekolo{ko kmetijstvo, polj{~ine, vrtnine in okrasne rastline, Fakulteta za kmetijstvo Univerze v Mariboru.

Mateja Be~ela, Master, PR Assistant Finished Master in Strategic Market Communication at the University of Ljubljana (2011), since 2009 working in public relation agency, recently mostly on the corporate social responsibility, social media communication and internal communication. She is employed as a Public Relations Assistant at SPEM Communication Group.

Emira Be~i}, PhD Finished PhD in Economics - Strategy and Business at the University of Zagreb (2006), since 1995 working in macroeconomic analysis and policies, recently mostly on the ERA policy and national reporting; sustainable developments and role of S&T and Innovation in progress of societies, economic growth and wellbeing (measuring the progress, benchmarking and indicators). She is active in the global projects: the Millenium project and the Global Project on Measuring the Progress of Societies. Currently, she is a member of the Eurostat WG Education and Training Statistics and STI statistics, National Correspondent for the Helsinki Group Women in Science; National Validator for the METRIS and MASIS network of the FP7 and ERAWATCH NCP. She is employed as a Head of the Unit for Action Plans, Statistics and Analysis at the Directorate for Science of the Ministry of Science, Education and Sports of the Republic of Croatia. She is author or co-author of several scientific articles and chapter in books in the field of sustainable development, regional foresight, smart specialization, science, research and economic growth and participated in over 30 international conferences.

Zhanna Belyaeva, PhD, Associate Professor PhD in World Economics at the Ural State Technical University (Yekaterinburg, Russia), works for the Ural Yeltzin Federal University (Russia). Schulich Busines School (York University, Toronto, Canada) Alumni.

EURAM Member. Worked in Switzerland, UK, Sweden, Russia, including corporate experience. Delivers trainings for Business Schools of a few Russian cities. Certified business Trainer of General Management and Corporate Governance. Has 100+ scientific publications in Russian and English, incuding 10+ monographies. Research interests are in the filed of corporate development and social responsibility, world economics and international business. Member of International Editorial Board of «Review of Management and Economic Engineering». Team-Leader of Ural Federal University Summer School in Business Sustainable Development.Zhanna_belyaeva@yahoo.com Toma` Bole Vsako jutro se vpra{am, kdo sem in kaj je smisel mojega `ivljenja: rojen Ljubljan~an, ki `ivim `e ~ez trideset let na de`eli, ~lovekoljub, pesnik, satirik, scenarist, re`iser, novinar, organizator in producent, ljubitelj narave, predan veri in zaupanju v mlade, pronicljiv in zahteven poslu{alec, nadarjen za odkrivanje nadarjenih… Ustanovitelj

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Gallusovega sklada - danes Ustanove Gallus, predsednik ZSU, Zdru`enja slovenskih ustanov - fundacij, ~lan uredni{tva Prepletanja, revije Zdru`enja Manager, ~lan sveta Zavoda Ypsilon, dedek dvema vnukinjama in {tirim vnukom. Najverjetneje aktivni kulturni manager z najdalj{im sta`em v Sloveniji, od leta 1975, ko sem za~el kot tajnik Zveze kulturnih organizacij Ljubljana Be`igrad in nato {e v Dom`alah, bil soustanovitelj in prvi vodja Be`igrajske galerije in organizator prireditev v Pionirskem domu v Ljubljani, nato pa ustanovitelj in ves ~as direktor glasbene agencije in zalo`be Gallus J. Carniolus. So-ustanovil sem Rotary klub Ljubljana, ki je bil prvi v samostojni Sloveniji. Sodeloval sem na {tevilnih delavnicah in konferencah na podro~ju NVO in se usposabljal za delo v NVO v ZDA. Sem avtor mnogih ~lankov na temo filantropije, fundacij in delovanja NVO v razli~nih medijih in urednik publikacije »Vodnik k lokalnim razvojnim fundacijam v Sloveniji« (2007).

Pierre BRICAGE Pau The International Academy for Systems and Cybernetic Sciences IASCYS, http://www.iascys.org/ Secretary General - The European Union for Systemics EUS-EUS http://aes.ues-eus.eu/ Deputy Secretary General - The French Association for Systems Sciences AFSCET (Association Française de science des Systèmes cybernétiques Cognitifs Et Techniques) http://www.afscet.asso.fr Associate Secretary General.

Biologist, with research works in foodstuff or medicinal plant eco-physiology and bio-chemistry, applied microbiology, human chrono-physiology in health and social sciences, control of quality (software of multivariate data analysis), applied education sciences (didactics, cursus organisation and pedagogy, communication), and modelling in systems sciences, at the University of Dakar (Senegal) before 1981, and the University of Pau et Pays de l'Adour (France) since 1981. Teaching biotechnology, plant, animal and human eco-physiology, genetics and applied micro-informatics. Working in the Societal and Environmental aspects of Social Responsibility. Author and co-author of a lot of scientific papers, editor of different publications in the field of systemics. http://web.univpau.fr/~bricage/ Mitja ^ander Mitja ^ander se je rodil 9. marca 1974 v Mariboru. Diplomiral je iz primerjalne knji`evnosti na ljubljanski filozofski fakulteti. Na slovensko literarno sceno je stopil v devetdesetih. Z urednikovanjem se je ukvarjal `e na {tudentski Tribuni. Med letoma 1995 in 2000 je urejal literarno prilogo mariborskih Dialogov. Vse od za~etka v letu 1996 ureja knji`no zbirko Beletrina, od leta 2000 je tudi predsednik strokovnega sveta, danes odgovorni urednik [tudentske zalo`be. Leta 2001 je na povabilo Naklade MD uredil tudi antologijo mlaj{e slovenske proze, ki je doslej iz{la v hrva{kem, nem{kem, mad`arskem, romunskem, angle{kem, makedonskem in srbskem prevodu, leta 2004 pa pod naslovom O ~em govorimo tudi doma v zbirki Kondor. Zasnoval je Slovensko zgodbo, zbirko petdesetih slovenskih romanov od za~etkov do danes, ki jo je izdala ~asopisna hi{a Dnevnik. Bil je tudi med snovalci obse`nega projekta Svetovni dnevi slovenske literature. Je ~lan sveta Nove revije (od 2003) in uredni{tva Sarajevskih zvezkov, regionalno najodmevnej{e literarne revije (od leta 2005). Je urednik in koordinator projekta Sto slovanskih romanov za Slovenijo. Od leta 2011 je programski direktor javnega zavoda MARIBOR 2012 Evropska prestolnica kulture.

Od leta 1992 je doma in na tujem objavil obilo kriti{kih in esejisti~nih besedil o slovenski in svetovni knji`evnosti.

Njegova dela so prevedena v angle{~ino, nem{~ino, {pan{~ino, ru{~ino, gr{~ino, litvan{~ino, polj{~ino, ~e{~ino, mad`ar{~ino, romun{~ino, srb{~ino, makedon{~ino, portugal{~ino, hrva{~ino, fin{~ino. V knji`ni obliki pa so iz{la na Hrva{kem, Mad`arskem, ^e{kem in v Makedoniji. Za svoja dela je prejel {tiri priznanja: Stritarjevo nagrado (1998), nagrado za najbolj{ega mladega kritika, Glazerjevo listino (2000), ki jo za dose`ke na podro~ju kulture podeljuje mesto Maribor, nagrado Slovenskega knji`nega sejma za najbolj{i prvenec (2003) in lirikonfestov zlat za najbolj{i esej (2008), trikrat pa je bil nominiran za nagrado za najbolj{o esejisti~no knjigo.

Ob literaturi se je ukvarjal tudi z mladinsko kulturo, {e vedno pa je dejaven kot dramaturg, kolumnist in pisec scenarijev za dokumentarne filme. Je ~lan Nacionalnega sveta za kulturo RS (od leta 2004). ^ander je doslej izdal tri samostojne knjige. Zapiski iz no~i (2003) - v celoti so bili prevedeni tudi v hrva{~ino in ~e{~ino - predstavljajo njegov esejisti~ni prvenec. V njem se ukvarja predvsem z moderno svetovno prozo.

Pokrajine proze so nekak{en siamski dvoj~ek prve knjige. Tokrat sku{a avtor z esejisti~nim zamahom izrisati zgodbo slovenskega povojnega pripovedni{tva. Kuvertirana poteza je njegova tretja esejisti~na knjiga, tokrat se njegov esejisti~ni jezik {iri v obmo~je avtobiografske proze in anga`irane kolumnistike.

Anastasia Chertishcheva Student of Ural Federal University, Russia, Yekaterinburg 5th year student in Ural Federal University, doing research on corporate social responsibility issues. A Prize-winner in XIV regional competition “Scientific Olympus” among students of Sverdlovsk area with her work “Factors of building a socially-responsible business model in Russia” (2010), a prize-winner in the competition of applied scientific works “Eurasia business: standards of the future” with teamwork “Foresight to develop the Russian North: to the world standards of corporate social responsibility with national heritage” (2010). Member and participant of the V International Scientific Conference “Russia`s integration into the world economy: the new paradigms of the economic culture” (2011). Authour of 3 publications as individual and under supervision.

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Mag. Bogdan Dobnik Rojen 29.10.1974 v Slovenj Gradcu. Magister znanosti, diplomirani socialni delavec.

Izobrazba: 2002 - 2008 Fakulteta za dru`bene vede v Ljubljani - magistrski {tudij sociologije, smer socialno delo v skupnosti, 1994 - 1999 Visoka {ola za socialno delo v Ljubljani Delovne izku{nje: 2008 - Predsednik dru{tva Ozara Slovenija. 2006 - Strokovni vodja programov dru{tva Ozara Slovenija. 2004 - 2005 Zunanji strokovni sodelavec Zavoda KORAK. 2001 - 2005 OZARA - vodja enote dru{tva Ozara v Kranju. 1998 - 2001 OZARA - vodja Dnevnega centra Slovenj Gradec. 1998 - 1999 Dru{tvo STIGMA - terensko delo z u`ivalci nedovoljenih drog. 1997 - 1998 AIDS fondacija ROBERT - sodelovaje pri ustanavljanju Drop in centra za u`ivalce nedovoljenih drog.

Reference: 2012- ^lan Komisije za oceno izpolnjevanja meril za podelitev statusa humanitarnim organizacijam.

2012-predstavnik Slovenije v organizaciji CARe Europe. 2011 -^lan Sveta Vlade RS za du{evno zdravje. 2009 - Namestnik predsednice Strokovnega sveta za socialno varstvo Ministrstva za delo, dru`ino in socialne zadeve.

2009 - ^lan Upravnega odbora Nacionalnega foruma humanitarnih organizacij Slovenije. 2008 - 2011 ^lan Sveta Vlade RS za du{evno zdravje. 2007 ^lan delovne skupine pri Svetu VRS za du{evno zdravje za pripravo protokola sodelovanja med psihiatrijo in nevladnimi organizacijami. 2007 ^lan delovne skupine pri Socialni zbornici Slovenije za podro~je du{evnega zdravja. 2007 ^lan sveta Fundacije za financiranje invalidskih in humanitarnih organizacij v Sloveniji - FIHO. 2003 - Nacionalni koordinator mednarodnega izobra`evalnega programa Prospect. 2006 pripravljalec predlogov za dokument Evropske komisije - Zelena knjiga za izbolj{anje du{evnega zdravja prebivalcev EU. 2006 ^lan delovne skupine Ministrstva za zdravje za pripravo predloga Zakona o du{evnem zdravju. 2003 GAMIAN Europe - organizator 5. letne skup{~ine zdru`enja. 2001 - 2002; 2001 - 2003EU Leonardo da Vinci - koordinator projektov Mobility. 2002 ^lan delovne skupine pri Socialni zbornici Slovenije za pripravo standardov in normativov za programa stanovanjskih skupin.

Robert G. Dyck Dr. Robert G. Dyck is Emeritus Professor of Public and International Affairs at Virginia Tech. His recent papers include: “Whither Economics: A Checklist for Change,” Nase Gospodarstvo (Our Economy), Vol. 37, No.3-4, 2011; “A New Fractal Metric for Social Responsibility,” published in the CD Proceedings of the 4th IRDO (2009); and “Democracy and its Imperatives for a New Social Contract;” for the 3rd IRDO, published as a chapter in an E-Book by Bozicnik, Ecimovic, and Mulej, Sustainable Future, Requisite Holism, and Social Responsibility (2008).

In The New Science of Sustainability (2008), Dyck develops new systems approaches for sustainable politics, economics, and the environment, based on fractal geometries. His “Fractal Planning for Integral Economic Development” was published in Kybernetes, 35, 7-8 (2006). Dr. Dyck holds degrees from Oberlin College, MIT, University of Pennsylvania, and University of Pittsburgh. He also holds the Document of Honour, University of Maribor, Slovenia, awarded in 1999 in recognition of his collaborative work over 15 years with faculty at the University of Maribor, including publication of Self-Transformation of the Forgotten Four-Fifths (1998), with Matjaz Mulej and Coauthors. Dr. Dyck's current address is: 5428 Crossings Lake Circle, Birmingham, AL 35242, USA. His email address is: bobdyck@vt.edu.

Prof. Dr. Timi Ecimovic Prof. Dr. Timi Ecimovic (1941) is an eminent international scientist, independent researcher, lecturer, founder and head of SEM Institute for Climate Change retired in May 2004, since then Chairman for life of it, and first Chairman of The World Thinker's Forum. Since June 2004 he has been appointed professor and chair of environmental sciences at Ansted University.

He is researcher working on: The Nature; nature, space and environment protection; the climate change system; system thinking; globalization and global studies; sustainability, and sustainable future of humankind. He was among the first researchers to apply nature, space, and environment protection in a local community by activities we call today Local Agenda 21 Processes - a holistic program for survival of our civilization under new challenges of the third millennium. “From local community sustainability to global mankind civilization sustainable future”.

He has been among the leading independent researchers with many international publications and talks. Together with many researchers in co-operation worldwide within philosophy, operational research, global studies, case studies and complex problem solving research, system thinking, and learning he is assisting a systemic, holistic and a better understanding of the present. His latest research within the system theory/system thinking may provide a possible answer enabling us to better understand our world.

For research on the climate change system and the book “System Thinking and Climate Change System (Against a big “Tragedy of Commons” of all of us), Ecimovic, Mayur, Mulej and co-authors, 2002, he was nominated for the Nobel Prize 2003. His work on “The Information Theory of Nature” was his second nomination for The Nobel Prize during 2007 in Physics. His third nomination for The Nobel Prize in Physics 2010 was for “The Environment Theory of the Nature”, published in the book “Three Applications of the System Thinking”, Ecimovic, 2010. Within last 10 years he has contributed trilogy “The Nature”, and trilogy “The Sustainable Future of Mankind” - please see at: www.institut-climatechange.si During 2011 (1st of May) he has published results of his research on the Nature, the soft cover paper book and CD “The Principia Nature - The Nature and Homo sapiens Global Community”. It is first presentation of new

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understanding of the basics of the Nature. At the end of 2011 he was nominated for the Nobel Prize for fourth time in physics 2012.

During September 2011 with international group of researchers he has published electronic declaration “The World Thinkers' Panel on the Sustainable Future of Humankind”, which has been announced at Xiamen, China on 25th September as English/Chinese Xiamen Declaration. It is global panel for work on the sustainable future of global humankind community.

By 2012 he has prepared presentation connected with The World Thinkers' Panel on the Sustainable Future of Humankind - “Principia Nature 1”, “Principia Nature 2”, and “The World Thinkers' Panel on the Sustainable Future of Humankind - Philosophy, Operational Research, Global Studies, Requisitely Holism and Scientific Responsibility” for 25th EURO International Conference and some others. By the end of January 2012 was published his electronic book “The Sustainable Future of Humankind IV - Xiamen, China and after”, ISBN 978-961-93136-6-4, with many colleagues from scientific and research world Dr. Timi Ecimovic is an active member of the European Academy of Sciences and Arts, the European Academy for Environmental Affairs, Doctor of Environmental Sciences (H.C.), the first Chairman of World Thinker's Forum, Professor and Chair of the Environmental Sciences at Ansted University, and international consultant of the UN. Almir Flisar Concept Creator DreamEthic Change With a background in medicine and vast experience within the fields of integrated communications, public relations, marketing and branding, rooted in CSR, environmental sensitivity and care for employees, he has devoted himself to creating sustainable growth within individuals, companies, societies and the planet as a whole, through organizational transformation, leadership development, brand metamorphosis and communication evolution. He believes that holistic approach, which emphasizes imagination, dialogue, collaboration and play, fortified with paradigms and metaphors from new sciences, philosophy and art could generate crucial shift to creative and empathic society capable of generating thriving future for humanity and planet as whole.

His fresh ideas on creativity, innovation, empathy and sustainability are frequently presented at various conferences in the Adriatic Region as well as educational institutions and companies. More info at www.dreamethicchange.com Jadranka Gaji}, Master, PR Consultant Finished Master in Strategic Market Communication at the University of Ljubljana (2011), since 2010 working in public relations and communications consulting firm, recently mostly on the corporate social responsibility, event management, media and public relations. She is employed as a Public Relations Consultant at EUTRIP, d. o. o.

Peter Glavic, Ph.D., Professor Emeritus Education: 1964 - bachelor degree in chemical engineering, 1967 - master of chemical sciences, 1968 - doctor of chemical sciences, Faculty of Chemistry and Chemical Technology, University of Ljubljana (FKKT UL), 1972 bachelor degree in economics, EECCA, University of Maribor (UM EECCA).

Fields of activity: chemical engineering, process technology and engineering, environmental engineering, chemistry, economics Jobs / Career: 1964-1966 - researcher at the Institute "Jozef Stefan" (IJS), 1968-1973 production manager at the paper mill Sladkogorska, 1973-1977 - head of quality control in the TDR chemistry and metallurgy, 1977-2007 - professor at the Faculty of Chemistry and Chemical Technology, University of Maribor (UM FKKT) 2008 - professor emeritus at UM FKKT, 1978-1992 - secretary-general of the Section of Chemical and Process Technology, 1992 - chairman of the Section of Chemical and Process Technology, 19881990 - vice-rector of the University of Maribor (MM), 1990-1998 - member of Parliament of the Republic of Slovenia, 1996 - chairman of the Association of Economists Maribor 2008-2009 - president of the IAS_Awards: Golden Badge Paloma, Red Works with a Silver Crown, Silver Medal for Achievements in Innovative Activities, emeritus member of the Association of Engineers and Technicians of Slovenia, Gold Medal, University of Maribor, Gold Medal of the Union of Economists of Slovenia, a member emeritus of the International Union of Pure and Applied Chemistry, IUPAC_Publications and other: 90 scientific articles, 33 professional and 110 other articles, 210 published lectures at conferences, seven books, 17 books, 4 chapters in scientific books, 8 invited lectures, 73 research reports, 133 reports and industry expertise, a patent_Employed: retired, professor emeritus, Faculty of Chemistry and Chemical Technology, University of Maribor, Laboratory for Process Systems Engineering and Sustainable Development.

Ur{a Golob, PhD, Professor Ur{a Golob is Assistant Professor in the Faculty of Social Sciences, University of Ljubljana. She teaches Corporate Social Responsibility, Marketing Management, Marketing Communications and Innovations and Economics of Marketing Communications within the Marketing Communication and Public Relations Department. Her research interests focus on marketing, corporate social responsibility and corporate communications. She has published several articles on these topics in such journals as: European Journal of Marketing, Public Relations Review, Journal of Public Policy & Marketing, Corporate Communications: An International Journal, and Journal of Business Research.

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Katarina HĂślzl President of Slovenian social enterprise forum Finished Law Faculty at the University of Maribor, she worked at the University of Maribor, Center for interdisciplinary and multidisciplinary research as legal expert. She started her managerial cariera in international companies as regional manager and she did also work at High court of justice. Her work has convinced her that green business and social entrepreneurship are the wave of the future, not just for Slovenia, but for the whole world. She is active as volunteer on projects Supply Slovenia, Development of social business and others. She is working also as volunteer in Slovenian social enterprise forum. She belives that everyon can create new pathways for progress.

Anita Hrast Anita Hrast, univ. dipl. komunikologinja, je ustanoviteljica in direktorica In{tituta za razvoj dru`bene odgovornosti IRDO, podiplomska {tudentka na Fakulteti za dru`bene vede Univerze v Ljubljani, raziskovalka, vpisana v evidenco pri ARRS, in so-predsednica Strokovnega sveta Slovenskega zdru`enja managerk in managerjev nevladnih organizacij. Bila je ustanoviteljica in direktorica in{tituta IRDO (od 2004 dalje), soustanoviteljica in sekretarka dru{tva Ozara, Slovenija - Nacionalno zdru`enje za kakovost `ivljenja (1994-2000), direktorica marketin{ke agencije Verus (2003-2004), avtorica oddaje in novinarka v razli~nih medijih (1989-1995), direktorica ogla{evanja, vodja projektov v PR in marketin{kih agencijah, produktna mened`erka v Zalo`bi Forum Media (razvoj novih izdelkov).

Raziskuje in objavlja prispevke s podro~ja dru`bene odgovornosti in marketinga v razli~nih revijah in na slovenskih ter mednarodnih znanstvenih konferencah, sodeluje v projektu CSR - Code to Smart Reality pri GZS OZ Maribor.

Raziskuje in razvija nove pristope v komuniciranju, nove projekte in storitve za razli~ne naro~nike (podjetja, mediji, posamezniki) ter se povezuje s {tevilnimi slovenskimi in mednarodnimi organizacijami, strokovnjaki, predvsem z namenom razvoja in uveljavljanja dru`bene odgovornosti.

Barbara Pia Jeni~ Director and artistic leader Senzorium Theatre Slovenia Studied different approaches of acting and directing, Barbara Pia found her artistic shelter with Theatre de los sentidos from Barcelona with whom she travelled eight years (1996-2004), participated many international festivals and contributed to its' many awards. In 2001 she anchored sensorial theatre in Slovenia and since 2005 leads the company artistically, organisationally and financially. Since 1996 she created, directed, co-directed and produced 21 performances for Senzorium theatre and 15 performances for Drama school Barica Blenkus, where she coaches young talents in acting. For 12 years now (2000-2012) she works with Slovenia Transplant as a role-play actress and coach for doctors who have to deal with family loss and transplantation of organs. In 2010 she graduated at DOBA Faculty Maribor as Bachelor of Business. Fully committed to Senzorium theatre, her mission is to awake consciousness and change the world to a better place.

Red. prof. dr. Bo`idar Kante Red. prof. dr. Bo`idar Kante, Univerza v Mariboru, Filozofska fakulteta. Na Filozofski fakulteti v Mariboru predava estetiko in filozofijo umetnosti, na Pedago{ki fakulteti pa sodeluje pri predmetu Forma in kontekst. @e nekaj let sodeluje tudi pri podiplomskem {tudiju filozofije na mariborski in ljubljanski univerzi.

Eva Kau~i~ Eva Kau~i~ entered the Faculty of Economics and Business at University of Maribor in 2006. Three years later, in 2009, she graduated in program International Business Economy with a degree thesis titled: The meaning and problems of the triple bottom line approach in the international context. In 2009 she entered postgraduate studies at the Faculty of Economics and Business in University of Maribor. Now she is preparing master paper titled: The Social Responsibility as a Dimension of the International Marketing Strategy in Slovenian middle-sized Companies.

In 2010 she participated at the international workshop Sustainable Development in Practice with article titled The Concept of the Triple Bottom Line in the International Business Practise. In 2011 she was participant of the international IRDO conference. In her paper she explored Forms of Social Responsibility among Young People.

Zbigniew Klos, professor, PhD Zbigniew Klos is a Professor at Poznan University of Technology (PUT), Poland.

In PUT he obtained in: 1972 - M.Sc. in Mechanical Engineering, in 1979 - Ph.D. - Assistant Professor, in 1990 D.Sc. - habilitation. In 1994-2001 he was an Associate Professor and since 2002 is a Full Professor at PUT, Institute of Machines and Automotive Vehicles.

His main scientific interests are focused on: development of LCA (Life Cycle Assessment) methodology, LC Management, TQM introduction to enterprises, corporate culture and innovation issues.

His main organizational positions were: in 1993-1996 - Vice-Dean for Education, then in 1999-2005 and since 2008 - Vice-Dean for Development and International Co-operation at the Faculty of Machines and Transportation, PUT. His main scientific positions have been: since 2002 - member of Editorial Board of International Journal of LCA, and since 2011 Subject Editor as well as since 2008 - member of Editorial Board of Scientific Problems of Machines Operation and Maintenance, Editor of Eco-Engineering.

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Dr. Jo`ica Knez-Riedl Dr. Jo`ica Knez-Riedl is Full Prof., engaged at the University of Maribor, Faculty of Economics and Business, lecturing and researching the fields of business economics, environmental economics, and responsible entrepreneurship, and at Economic faculty of University of Rijeka (Croatia). She is author and co-author of scientific and professional monographs, published in Slovene, English and German language, of several cited articles in international scientific reviews, and of papers at international conferences (nearly 70 papers). Her work relates to business economics, entrepreneurship, creditworthiness of a firm, corporate social responsibility and environmental economics. She is actively participating in several professional associations and seminars for managers, entrepreneurs, accountants, financial experts, auditors, entrepreneurial and tax consultants, providing them with the latest research findings, also via e-learning. She is writing and teaching, besides in Slovene, in English, German and Croatian language.

Andreja Kodrin Andreja Kodrin obtained University degree in economics in 1992, Master's degree in 1997 and executive programs at INSEAD, HBS and IMD. In last fourteen years she has done several postgraduate researches in the field of financial & investment management, performance management, Balanced- Scorecard and strategic management. Andreja is now working on PhD thesis from strategic management and climate change. Andreja lectures at faculties and conferences worldwide and is the President of non profit Challenge:Future youth think tank, running also one of the largest global student competition for sustainable innovations. Prior founding TMK and Challenge:Future she was Group CFO and member of the Board of Directors of AKTIVA Holdings in Amsterdam, the Netherlands, for eight years. She is/ was the member of several Supervisory boards of companies, banks, pension fund and charities in USA, Netherlands, UK, Swiss, Luxemburg, Serbia and Slovenia.

Sabina Kojc Sabina Kojc je {tudirala Medijske komunikacije na Fakulteti za elektrotehniko, ra~unalni{tvo in informatiko.

Trenutno pripravlja diplomsko nalogo s podro~ja medkulturne komunikacije, kot {tudentka pa delo opravlja na podjetju Creditexpress. Od leta 2009 aktivno sodeluje z in{titutom IRDO pri ustvarjanju IRDO novic, organizaciji konference DOII^ in ostalih projektih. V preteklih letih je kot {tudentka delo opravljala na podjetju Press Clipping, v Slovenskem dru{tvo za celiakijo je kot prostovoljka opravljala vlogo predsednice mladinske sekcije in ~lanice izvr{nega odbora SDC, ter se udele`evala raznih mednarodnih sre~anj.

Mitja Kopina, MSc PhD student in Faculty of Economics and Business Maribor, elective courses of Management, Organisation and Informatics. More than 20 years of work experiences in development and organisation of information technologies, envolved in, and leading many innovative teams and international projects. Helping mind the gap beetwen IT and business world in several different small and large international companies in Europe. Lately involved in many ecological projects and sustainable future researches, trying to combine years of experinces in IT and bussines world with the natural and sustainable way of work, development and living.

Anna Kopyrina Student of Ural Federal University, Russia, Yekaterinburg 5th year student in Ural Federal University, doing research on cross-cultural differences in values and social responsibility of business. A prize-winner in the competition of applied scientific works “Eurasia business: standards of the future” with teamwork “Foresight to develop the Russian North: to the world standards of corporate social responsibility with national heritage” (2010). Member and participant of the V International Scientific Conference “Russia`s integration into the world economy: the new paradigms of the economic culture” (2011). Authour of 2 publications as individual and under supervision.

Mag. Vesna Kova~i~ Mag. Vesna Kova~i~ je kon~ala podiplomski {tudij na Univerzi v Mariboru, na Ekonomsko-poslovni fakulteti.

Dolgoletne prakti~ne izku{nje v gospodarskem sektorju s podro~ja organiziranja, vodenja projektov, poslovne informatike in sistemov kakovosti je pridobila s sodelovanjem pri {tevilnih projektih v velikih, srednjih kot tudi malih podjetjih. Zaposlena je kot podjetnica, predavateljica in presojevalka za sisteme kakovosti. Leta 2009 je sodelovala pri ustanovitvi podjetja za izobra`evanje, svetovanje in mediacijo ter v okviru tega organizirala strate{ka strokovna sre~anja predstavnikov energetskega trga v Sloveniji. Leta 2010 je postala podjetnica. S Slovenskim in{titutom za kakovost sodeluje kot zunanja presojevalka sistemov kakovosti po standardu ISO 9001.

Na DOBA Fakulteti za uporabne poslovne in dru`bene {tudije v Mariboru pou~uje predmet Sistemi za podporo upravljanja. Na dodiplomskem {tudiju sodeluje tudi pri izvedbi predmetov Projektni mened`ment in timsko delo ter Organiziranje in mened`ment. Na magistrskem {tudiju sodeluje pri izvedbi predmetov Upravljanje podjetij z informacijskimi tehnologijami in Kreativno upravljanje inovacij v storitveni dejavnosti. Kot gost iz prakse podaja prakti~ne izku{nje {tudentom na Univerzi v Mariboru, Ekonomsko-poslovni fakulteti. Zanima jo znanstveno raziskovanje na podro~ju socialnega podjetni{tva, socialnih inovacij in sistemskega razmi{ljanja.

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Bistra Kumbaroska Master candidate, Challenge:Future project coordinator Basileus scholar, currently completing the master studies in International Business at the Faculty of Economics in Ljubljana. Since her university studies, she has been involved in youth activism and social projects trough AIESEC, MCIC and USAID. She is brand establisher of mladiinfo.com and currently working in Challenge:Future (C:F) as project coordinator. Her recent expeience in coordinating C:F's YOUTH for youth challenge has reached beyond any other experience in sende of global social impact thorugh virtual collaboration.

Karin Lavin Painter, freelance creator in the field of culture Karin Lavin received a degree in Painting from the Academy of Fine Arts, Venice. Her work takes place in the framework of land art. Her basic activity is designing programmes and leading projects and educational courses in the field of holistic perspectives on the landscape and man, which facilitate the creative involvement of participants and enable them to subtly experience a geographical space. The end result takes the form of a brochure, exhibition or new learning method which represents the shared expression of all those who participated in the creative process. The programmes are based on creativity and innovation and on generating awareness of the significance of the natural and cultural heritage and creatively applying its contents to activities such as school, tourism and developmental planning.

(The Kras/Karst - Expressions of a Landscape project, Ministry of the Environment and Spatial Planning of the Republic of Slovenia, King Baudouin Foundation Brussels; Education for teachers participating in the Wetlands project, [kocjan Caves Park; Collaboration in concept design for the World of Kolpa project, Municipality of Kostel, Slovenia; Collaboration in concept design for a programme for in-depth experiential tourism in Kvarner, Lovranske Vile Ltd., Lovran, Croatia; Concept and management of the Identity of a Place project, Municipality of Dom`ale, Slovenia; Concept and management of the Living Heritage project, Slovenska Bistrica, 2011; Leading training sessions for professional staff at kindergartens throughout Slovenia over a period of several years; Collaboration in the European Heritage Days campaign over a period of several years).

Robi Lavin Geomancy Robi Lavin is a holistic consultant who is professionally involved with geomancy - knowledge of the holistic treatment of the environment and the human being - the holistic medicine of the environment He carries out examinations of the health of individual environments and offers advice. He uses the lithopuncture method to heal and harmonise. In architectural planning in the construction of houses and residential complexes, he adopts an integrated planning approach. He devotes himself in particular to projects incorporating geomantic design and sustainable development principles. When working with businesses, he deals holistically with the working environment and employees .In 2010 he received a special innovation award from the Chamber of Commerce and Industry in the field of geomantic business consultancy.

Consultation modalities include: Spatial Analysis, Space remedy and enhancement, Harmonization of Landscape/Architectural/Interior Design with spatial analysis, Harmonization of Construction Planning with spatial analysis, Holistic Consultation for optimal project management.

REFERENCES Based on this innovative approach to design investment project, our group has implemented several projects and here we list the larger ones: Project 8, Dom`ale near Ljubljana, residental settlement, building plot 2.6ha, Fsi 1.1 Planina, Planina near Ajdov{~ina, residental village , area 1.9ha, Fsi 0,64 Ranca, Pesnica near Maribor, neighbourhood of 5 family houses In realization is urban park in Dom`ale, projects completed 2005-2006, based on won competition.

Other Robi Lavin realized references . Clinica Vid Nova Gorica, Iskra Semi~, Lovranske vile, settlement Lanovo [kofljica, water bottling plant Costtela etc.

Helmut K. Löckenhoff, Dipl.Kfm, Dr. Independent Research General *1932 Germany. Classical education; Interdisciplinary thesis: economy, sociology, communication. Strategy controller industry; practice oriented teaching. Management, Learning, Creativity etc. Co-operation with scientific societies. - 1994 Independent Research.

1955 systems addict; 1961 connection to St. Gallen. Consulting, MBA workshops e.g. in innovation. Field research e.g. RSA. Actual topics: Transdisciplinarity. Pragmatic Philosophy, Epistemology; Complexity-, Semiodynamics; Biosemiotics. Learning. Societal Change Guidance/ Control/ Innovation. - Shaman Research.

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Darija Lorbek Sem univerzitetna diplomirana sociologinja, rojena leta 1982. Leta 2008 sem diplomirala na Fakulteti za dru`bene vede, od leta 2009 pa sem kot strokovna sodelavka na evropskem projektu zaposlena v Slovenski zvezi za toba~no kontrolo in javno zdravje, pri katerem skrbim za na~rtovanje, organizacijo in izvedbo projektnih aktivnosti. V ~asu dela na projektu sem se usposabljala za promotorja zdravja pri delu v okviru projekta ^ili za delo, ki ga vodi Klini~ni in{titut za medicino dela, prometa in {porta (Klini~ni center Ljubljana) in za projektnega vodjo v NVO v okviru Akademije za nevladne organizacije na CNVOS. Rebeka Lukman Rebeka Lukman holds a BSc in Chemistry and Biology (University of Maribor, Slovenia) and a PhD in the field of chemical engineering (direction: environmental engineering and sustainable development). She also holds a Diploma from the Postgraduate School of Industrial Ecology (Norwegian University of Technology, Trondheim, Norway). She is currently working as a postdoctoral researcher in Nigrad d.d. communal company, Slovenia and as a project manager at the University of Maribor, Slovenia. She has expertise in environmental impacts assessment and costing from life-cycle perspective, industrial ecology, sustainable consumption, education for sustainable development, and sustainability indicators for public and private institutions.

Some of Rebeka's current and past projects include: development of a new sustainability oriented curricula at the University of Maribor, environmental impacts assessment of the Engineering campus at the University of Maribor, Virtual Campus for Sustainable Europe (European Virtual Seminar) - e-learning and e-tutoring, Sustainability terms and their definitions, NATO/SPS Pilot study Clean products and processes (Phase II), Energy efficiency and renewable resources, developing sustainability indicators for universities ranking, and safety transport of the chemicals in Mediterranean area.

MAHNAZ ALA'I Mahnaz is a former public relations executive and company director in the United Kingdom. In addition, she acted as managing editor for a start-up publication. She has served as an event organiser for major corporate management and public relations events, as well as community activities.

For many years, she was executive director of a cross-cultural performing arts organisation based in Canada, dedicated to humanitarian enterprises on a global basis.. Also in Canada, she was periodically active in a Native Arts Organisation dedicated to assisting the indigenous peoples. The arts are her passion.

Katja Majer Bachelor of Arts Finished Academy of Fine Arts and Design at the University of Ljubljana (2002), since 2003 is employed as a freelance artist. Finished school of Geomancy in 2004, since then working on geomancy by herself or with Vitaaa, Association for the Coexistence of Humanity, Nature and Environment and Marko Poga~nik.. Realized eleven solo exhibitions, twelve public sculptures and participated in over thirty group exhibitions and projects.

Mirjana Mladi~, B.Sc Marketing Expert Graduated at Faculty of Economics at the University of Ljubljana (1984). Curently working as Marketing Specialist in Cultural Centre Narodni dom Maribor. In 2007 finished training for CSR consultant with a winning project for Metalprim Maribor. In her current position, she is involved in implementation of CSR practices in tha activities of Narodni dom Maribor, among others the development of voluntarism, the sustainable practices, especially in the framework of Festival Lent. She is a member of IRDO, Institute for Researching of Social Responsibility.

Matjaz MULEJ Matjaz MULEJ, 1941. Slovenian. Retired from University of Maribor; Professor Emeritus, Systems and Innovation Theory. +1.600 publications in +40 countries (see: IZUM/Cobiss/Bibliographies, 08082); +60 publications in world-top journals, +100 citations, of which +60 in world-top journals. Visiting professor abroad: 15 semesters, including Cornell U., Ithaca, NY, and others in Austria, China, Germany, Mexico, USA, about 50 further shorter visits with classes for students around the world. Consultant or speaker in/for enterprises about 500 times in six countries.

Author: Dialectical Systems Theory (see: François, 2004, International Encyclopedia ..); Innovative Business Paradigm for countries/enterprises in transition and Methods of creative interdisciplinary cooperation USOMID and USOMID with 6 Thinking Hats. Investigating and publishing in teams, mostly. Member: New York Academy of Sciences (1996), European Academy of Sciences and Arts, Salzburg (2004), European Academy of Sciences, Arts and Humanities, Paris (2004), International Academy for Systems and Cybernetic Sciences, Vienna (2010; president).

IFSR (International Federation for Systems Research with 37 member associations, president until 2010). Receiver of many rewards for his work on systems approach to innovation in Yugoslavia, Slovenia, Maribor and University of Maribor. Many 'Who is Who' entries and invitations, Slovenian and international. M.A. in Development Economics, Doctorates in Economics/Systems Theory, and in Management/Innovation Management. Married, 2 adult children, 4 grand-children. Mail: EPF, Razlagova 14, SI-2000 Maribor, Slovenia. E-mail: mulej@uni-mb.si; EPF homepage: epfip.uni-mb.si ; IRDO (Institute for development of social responsibility): www.irdo.si.

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Alenka Nagli~ Master of Science and Economics, Market Analyst Graduated from the Faculty of Economics and Business' international economics programme at the University of Maribor. She continued her master's degree studies at the Faculty of Economic and Business, where she is currently a student in the doctoral programme. Her research interests are mainly focused on market diversification, social responsibility and sustainable development. She works as a market analyst.

Tatjana Novak Tatjana Novak has been active in the media intelligence industry since 1994 as co-owner and director of Press clipping Slovenija.

Prior to her appointment, Tatjana held sales and operational roles with Spem Communication Group.

She is founder of Media Intelligence Group, organizer 40. World Congress press clipping agencies FIBEP (the International Federation of Press Clipping Bureaus) and is a member of the Association of Media Evaluation Companies (AMEC) Copyright and Licensing Commission.

Tatjana is also a member Slovenian Society for Public Relations from the beginning and participate in Chamber ob Public Relations.

Since 2006 she is actively involved in the field of regulation of compensation to copyright in Slovenia and in the region.

In addition to her Industry appointments, she is a past president of the Rotary club Maribor Grad.

Aleksander Sa{a Ostan Born in 1959 in Ljubljana, Slovenia. Studied in Ljubljana at the faculty of architecture (1978-86), worked in Lerida, West Berlin, Vienna, Lund…Since his studies he is a free lance architect, whose interests span a broad field of living cultures, mostly connected with questions of sustainability. He leads spatial workshops, meetings and architectural summer schools, he lectures and writes (all home and abroad). He is also involved in research, urban planning and architectural projects, he builds and practices photography and geomancy. In his free time he travels around the world and studies diverse architectural urban traditions.

Ostan is an active member of Architectural society of Ljubljana (DAL), of Urban planning society of Slovenia (DUPPS), president of the Common Council of the Architectural and spatial chamber of Slovenia (ZAPS), member of the independent Urban council for Ljubljana, member of the informal architectural group The Open Circle, member of the cultural society Sestava (where individuals of different professions meet and act in the creative field of arts and sciences) and- last but not least - he is director of Atelier Ostan Pavlin, where with his partner Nata{a Pavlin and collaborators they practice architecture, urban planning, design of exibitions…etc.

He has won some prizes on the national level, between others 3 times the Golden pencil national architectural award; 2005, 2008. 2011, the Maks Fabiani national urban planning award 2010, nomination for the European urban planning award ECTP 2010, national Golden Nest award 2009 (for publications on architecture and urban planning, together with Open Circle); was representing Slovenia at the Architectural biennale of Venice in 2008 (together with Open Circle); together with friends from the Open Circle and Sestava their project Celica (conversion of the old barracks into a hostel and cultural center) besides different national prizes was elected »The hippest hostel in the world« by Lonely Planet in 2006…etc.

Next to beeing a writer of texts in cultural and professional journals Ostan is also co-author of different books, let's just mention some of them here: Ethical insights in arts (billingual, also in engl., 1998?); Sestava (2000?); Sporo~ila prostora 2008 (»The messages in space«), Urgency for new urban policy (billingual, als engl., 2008); Sre~evanja s Tibetom (Meeting Tibet; 2000); Gliptoteka; mo`nosti kiparstva v Sloveniji (2007?)…itd.

Michael Parzefall General Manager, Danone Entrepreneurial leader and Finance expert with broad functional competence in General Management, business development, commercial strategy, Sales & Marketing, Supply Chain and External Affairs, mainly acquired in FMCG. General Manager of Danone Slovenia from 2009 with ¤ 17 million turnover, 25 employees, market leader in fresh dairy products. His main mission is to stabilize the business during the economic crisis and preparing the company for further sustainable top-line growth and active implementation of CSR for enabling sustainable long-term business success. Before this position was co-managing director in Danone Austria, finance and logistics director at Galbani CEE, senior controler at Danone GMBH Munich. He has extent management and leader experiences in leading management positions, project experience and industry experience in FMCG. Metka PENKO NATLA^EN She graduated from the University of Ljubljana, Faculty of Law, Department of Justice. After successfully passing the State Law Examination, she worked in the administration of justice, in publishing, in the rubber and chemical industry, and as a researcher.

Since 1994, she has performed the duties of an independent counsellor for the field of labour law in the Legal department of the Chamber of Commerce and Industry of Slovenia, in 2004 and 2005 year as Head of

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department for social dialogue and labour relations. She specialises in working with collective contract law, especially in trade activities; in working with collective labour disputes and individual labour relations, and in giving expert advice to members.

In the area of individual labour relations, she participates as an expert in the drafting of laws connected with this field. She received additional professional training in Dublin, Turin and Warsaw. She was a member of the tripartite Slovenian delegation at the ILO conference in Geneva.

She is also an appointed juror at the labour and social court. Since 1998, she has performed the duties of a secretary general of the Court of Honour for the Chamber of Commerce and Industry of Slovenia. For three years she was appointed as a secretary general of the Permanent Court of Arbitration attached to the Chamber of Commerce and industry of Slovenia. Lst three years she has the duties as Project Expert Manager of the project Alternative dispute resolution in labour relations and she deals with mediation and arbitration in labour disputes.

Jana Petkov{ek [takul Jana Petkov{ek [takul is a journalist and an editor at media company Dnevnik. She is an editor of Employment&Career and Gazelas for the last four years. Her professional focus covers HR practices in small and middle sized companies and on business models that enable gazelas to be the best in their field on the global level. She also writes articles about companies that Dnevnik find them as the best practices inside the project Golden tread and helps them to be wider known trough workshops and roundtables.

Darja Piciga, PhD Darja Piciga (SI) is holding a Ph.D. in Cognitive Developmental and Educational Psychology and is since March 2010 responsible for climate change and green economy policies at the Government Office of Climate Change of the Republic of Slovenia, particularly in areas connected to education, awareness and innovation. The range of her tasks extends from analytical and conceptual work to effective implementation, monitoring and evaluation in developing knowledge-based and sustainable society.

During the nineties, she has been one of the leading Slovenian experts in cognitive development and education and has been appreciated also by the general public as the informal leader of a civil movement for education based on human values. She has successfully completed more than 20 basic, applied and development projects and is the author or co-author of more than 100 scientific and professional publications in the domains of cognitive development, learning and teaching, mathematics and science education, information literacy, primary education, secondary education, higher education, comparative and evaluation studies in education, research and development policy.

For eight years she was managing EU Structural Funds in higher education, science and technology, which encompasses also development and implementation of a new Science and Technology instrument in Slovenia Research Centres of Excellence.

In 2008, she participated in the project “Development Scenarios for Slovenia to 2035 - Trends and opportunities in times of Climate Change.” Since March 2010, she has prepared two reports on the implementation of the comprehensive Operational programme for the reduction of green-house gas emissions by 2012 of the Republic of Slovenia, she has been successfully carrying out several educational and communication projects and contributed significantly to the preparation of the Draft Strategy for the transition of Slovenia to a low carbon society by 2050.

Daniel Popovi} Daniel Popovi} has a degree in Political Science, currently a Doctoral student at the Faculty of Social Sciences at the University of Ljubljana. He graduated in topic of universal basic income as a potential policy of exceeding capitalist contradictions. He is also interested in other alternative socio-economic ideas and concepts. As a Researcher at the Centre for Critical Approach to Political Science he was researching the concepts of citizenship and civic education. Currently he is employed as a Undersecretary in Minister's Office at Ministry of Higher Education, Science and Technology. Daniel Popovi} is also the author of several scientific articles, reviews and translations. mag. Bojan RADEJ Bojan Radej, rojen 1961. v Ljubljani. Magistriral na Ekonomski fakulteti v Ljubljani, v 1993. svobodni raziskovalec na LICOS - Centre for Institutions and Economic Performance (Leuven). Leta 1994 specializacija na okoljski upravi v Sapporu in Tokiu, Japonska. Od 1987-2004 zaposlen na Uradu za makroekonomske analize in razvoj, pobudnik in prvi urednik Ekonomskega ogledala UMAR, koordinator priprave sklopov dr`avnih strategij in metodologij njihovega spremljanja. Danes svobodni raziskovalec na podro~ju razvoja evalvacijske metodologije, soustanovitelj in predsednik Slovenskega dru{tva evalvatorjev, publicist, prostovoljec.

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dr. Danijel Rebolj Danijel Rebolj, professor of Construction and Transportation Informatics at University of Maribor. In 2009 visiting professor of Civil and Environmental Engineering at Stanford University. Coordinator of the international postgraduate program in Construction informatics. Research interests involve issues on system integration, product and process modeling, automated building, mobile and ubiquitous computing, web based collaboration and communication, virtual design and construction as well as other high potential IT for Architecture, Engineering and Construction. Since 5. 5. 2011 rector of the University of Maribor.

Filippina Risopoulos, PhD Filippina Risopoulos has an academic degree in educational studies with focus on „Studies as a transdisciplinary form of university education”. Academic coordinator of the University's task force Sustainable University Graz Sustainability4U one of the publishers of the biannual University's sustainability report since 2005. She is also coordinator and member of the inter-university-task-force Sustainability4U a small group of member of the four universities of Graz (University of Graz, Medical University of Graz, Technical University of Graz and the University of Music and Performing Arts Graz). The core area of research and teachings are “Sustainability Education at Universities”, “Communication in the context of sustainable development”. Further topics of interest are: entrepreneurship, systems thinking, transdisciplinary change processes and innovation management.

International memberships of associations such as the International Society for the Systems Sciences (ISSS), the International Sociological Association (ISA), the annual European Meeting on Cybernetics and Systems Research (EMCSR), the International Transdisciplinarity Net on Case Studies for Sustainable Development at the ETH Zurich (ITdNet) and member of the scientific board of the International conference Social Responsibility and Current Challenges (IRDO) broadens the network activities in which many projects are developed Iva Roj Student of Marketing and Student of Nature Conservation After almost finishing her study of Marketing at the Faculty of Economics and Business, she decided for a parallel study of Nature Conservation at the Educational center [entjur. This year she plans to graduate in both programs.

She used to work in public relations at company Engrotu{ and now she is doing her internship at the Institute for Social Responsibility (IRDO).

Melita Romih Melita Romih studied at Faculty of Social Sciences (University of Ljubljana), Human Resources. At newspaper Dnevnik she started as Deputy Head of Public Relations. In august 2011 she became Head of Slovenian best employers' selection Golden thread (Zlata nit). It is a unique media-research project, a national selection of the best employers among the largest, the most successful and the fastest growing companies in Slovenia, which oversees the quality of the relationship between the organisation and employees.

Past: IBE, Consulting Engineers; Golf Association of Slovenia, project manager, assistant, public relations and journalist.

Leo Semashko, Ph.D. State Councillor of St. Petersburg, Russia; GHA Founder and President since 2005; Philosopher and sociologist; Author of Tetrism as unity of Tetraphilosophy and Tetrasociology as science about social harmony and harmonious civilization; Author of 12 social discoveries and more than 300 scientific publications, including 15 books and brochures.

Andreja [kvar~ Andreja [kvar~, presently working as senior nature conservation expert at Institute of Republic of Slovenia for Nature Conservation, started to be actively involved in nature conservation projects in high school and continued to be an active member in several NGOs in the field of biology and conservation during the study years. After a first degree in Biology (2002), she took Msc in Biodiversity and Conservation at the University of Leeds, UK (2003). At IRSNC, she was working at Central Unit mainly on Natura 2000 scientific background, implementation, monitoring and reporting. Presently she is working in Kranj Regional Office, dealing with wide range of tasks in fields of spatial planning, use of natural resources, natural assets, protected species, conservation projects, communication and education. Since 2007 she is also a member of Humanitas - Society for Human Rights and Supportive Action, volunteering at Fair Trade shop and performing global education workshops for children and youth. In years 2008 and 2009 she was a project manager at African center of Slovenia, preparing and implementing various projects focusing international development, human rights and migrations. Andreja is also devoted to environmental education. Since 2001 she is a mentor, national team leader and international jury member at International Biology Olympiad. She is an author of a didactic game, which aims to teach about nature conservation, sustanable development and communication in experiental and interactive way. She is also lecturing about values of biodiversity at a vocational college.

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Gerald Steiner, PhD, Assoc. Prof.

Gerald Steiner is researcher and lecturer at the Institute of Systems Sciences, Innovation and Sustainability Research (ISIS) at the University of Graz in Austria and lecturer at the School of Industrial Design at FH Joanneum and various international institutions. For his work he received several awards such as the Daimler Chrysler Alpen-Adria Research Award and the Best Paper Award of the WDSI (Western Decision Sciences Institute). His research interests include systems sciences and in particular complex problem solving, creative innovation and entrepreneurship systems, and sustainable development. He also received the Schumpeter-Professorship 2011/12 at Harvard University.

Univ.dipl.fil. Alja Stvarnik, spec. ZDT univ.dipl.fil. Alja Stvarnik, specialistka zakonske in dru`inske terapije, dru`inska mediatorka in doktorandka zakonske in dru`inske terapije na oddelku za Sociologijo in psihologijo religije Teolo{ke fakultete Univerze v Ljubljani, raziskuje oblike psiholo{ke pomo~i parom, ki se soo~ajo z neplodnostjo, v procesu relacijske dru`inske in zakonske terapije. Zadnja leta si prizadeva postaviti programe za psiholo{ko pomo~ in podporo parom v Sloveniji, v katere se v obliki individualnih sre~anj, skupin za samopomo~, terapij in delavnic vklju~ujejo posamezniki/posameznice in pari.

Jadranka [varc, PhD, senior scientist Jadranka Svarc, PhD, is senior scientist at the Institute of Social Sciences Ivo Pilar, Zagreb. She received her Ph.D in sociology of science at the Faculty of Philosophy, University of Zagreb. Her main scientific interest is science and innovation policy in transition countries, globalisation and knowledge society.

Presently she is a leader of the scientific project - Social evaluation of the Croatian innovation system in the perspective of knowledge society financed by the Ministry of Science, Education and Sports. She also participates in several FP7 projects: WBC-INCO.NET (coordinator within the Institute), METRIS -Monitoring of the social sciences and humanities (country correspondent), ERAWATCH (country correspondent), MASIS - Science in Society in Europe (collaborator), ERAWATCH - TrendChart (collaborator). She is evaluator of the several internationally referred journals, national scientific projects and recently of country reports within the ERAWATCH. She is author and principal lecturer of the subject: Knowledge society and globalisation of science and technology at the Business and Management School "Baltazar Adam Krcelic” in Zapresic, Croatia. She has published nearly 40 scientific papers and participated in over 40 scientific conferences.

Tatjana Toma`in Daki} Graduate economist Graduated in International Business at the Faculty of Economics in Ljubljana (2003) and is currently finishing master degree in International Business on the same faculty. She was employed as a Head of department of finance and material management at Administrative unit servise in Ljubljana of the Ministry of public administration. Since 2011 she is working in family company as a consultat for development managers and she is studying life coaching on The life coaching institute in England. She has finished the school of ayurveda and she is a member of InCo movement for an innovative breakthrough. She is just a human being.

Irena Toma`in, univ. dipl. iur.

Director of JETO5 d.o.o. and legal adviser at Ekvilib In{titut Graduated cum laude at University of Ljubljana, Law faculty, with the Diploma thesis Codes of Corporate Governance and Corporate Governance Practice in Slovenia, for which she was rewarded with the Trimo, d.d.

Research Award. Her studies continue at University of Maribor, Law faculty, in corporate law. She further broadens her knowledge and experience in the field of mediation and alternative dispute resolution, as well as in the field of corporate social responsibility. She has gained work experience at a notary office, in a law firm, in the judiciary and as a legal adviser in companies. In 2010 she passed the Slovene Law Bar Exam. She writes articles for the law review Pravna praksa regularly and has contributed at the project Alternative workplace disputes resolution through social dialogue, held by Slovene Chamber of Commerce in 2011.

Dragica Turjak Graduated in Slovene and Russian language and literature from the Faculty of Arts in Ljubljana (1981). Employed in the Maribor Public Library since 1986. Director of the library since 1991. In 2005 she passed the specialisation exam with the thesis entitled Internal Organisation and Human Resources Management in a Public Library, for which she received the Kalan Foundation award (2007). In 2000 she received the ^op certificate of honour for her professional work; the same recognition was awarded to the Maribor Public Library as an institution (2001). The library's bibliobus was awarded the title of Bibliobus of the Year 2001 in the Netherlands. Further achievements include the home page award (Denmark, 1995) and the Glazer credential for publication of the Otrok in knjiga (Child and a Book) magazine (2003).

As the first library in Slovenia, the Maribor Public Library in 2005 aligned its business operations with the requirements of the quality management standard and was awarded the ISO 9001 quality certificate.

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David Vaillancourt Mr Vaillancourt is a Senior General Management and Finance Executive with experience of Business Development, Strategic Planning, Management and Administration, IT, Corporate Finance, Mergers & Acquisitions. He has extensive international experience including North/Central America, Europe and South-East Asia, and has been successful in fostering and developing high-level contacts. He is cross- and multi-culturally sensitive and speaks fluent French and some German. Among various achievements, he returned an Indian manufacturing/marketing company to stable operation, after several years of losses; restructured a Malaysian manufacturing company, within the Bhumiputra framework; completed a number of public (IPO) and private placement financings in Europe, the US (NYSE and NASDAQ) and Canada.

He regularly participates in Corporate Social Responsibility and Civil Voice in Society at seminars and conferences throughout Europe, and is an advocate for, and supporter of, responsible and ethical business practices.

Mr Vaillancourt has dual Canadian/UK nationality, and is a Management Accountant and a member of the Planning Executives Institute.

Primo` Vallant Founder of WikiLeaks.si, Vallant.si Foundation, Civil initiative for the protection of rule of law, welfare state & nature, independent consultant, activist, conservationist Studied Mechanical engineering, Technology at University of Maribor. Since 1991 worked as self employed in fields of information technology, advertising and consulting. Since 2001 active mainly in consulting and innovative problem solving. Since 2004 actively involved in nature conservation, mostly against negative impact of: unsustainable logging, logging with forest machines, driving vehicles in natural environment and human influence in mountain forests, specially in Mt. Pohorje forests, areas of Habitats Directive and Natura 2000. He contributed to some logging policy changes, stop of ground works at Bo`je {tenge/Reber at Mt. Pohorje and adoption of new stricter law regulating driving in natural environment in Slovenia. Since 2010 active in WikiLeaks.si, which will provide localized, global submission, reporting and civil prosecution of worst crimes and irregularities, together with innovative direct actions and solutions to worst world problems. He is author of several articles, lectures and about 10.000 conservation photos and videos.

Ana Vovk Kor`e Ana Vovk Kor`e, Dr. Dr., Full Professor, Vice Dean for financial Affairs and Development at the Faculty of Arts, Head of International Centre for Ecoremediation and director of Institut for Promotion Environmental Protection is a habilitated university teacher. She works in the field of Sustainable development at the regional and local level. Is also the author of many textbooks for Slovenian and international schools, she leads seminars and develops innovative approaches to public participation in the process of sustainability.

She is also active in the area of educational projects process, where she helps to form system changes in all level in education.

Drago Vuk, Ph.D., Full time Professor Graduated in Chemical Technology at the University in Ljubljana (1974), reached Master degree at the University of Ljubljana (1977) and finished PhD in Organizational Sciences at the University of Maribor (1986). He worked in chemical industry and food industry (vegetable oil refining, development of food products) and since 1980 in Public Cleansing Enterprise where he was engaged in solving various environmental problems. Since 1992 he is employed at he Faculty of Organizational Sciences, University of Maribor, where now he is full time professor. His research fields are ecology, production processes, innovation processes and management of investment.

He is author or co-author of several scientific papers (also cited in JCR) and articles in scientific monographies. He was also editor of scientific monography Synthesized Organization, published by Peter Lang in 2009. He is also co-author of the patent and patent publication The thermal immoblization of galvanic sludges into alumosilicates.

Michael Winger Michael's lifelong commitment to innovation has allowed him to traverse many different arenas in his career. He began his corporate career in Eastman Kodak Company's marketing organization, and later joined Kodak's Office of Innovation as an Innovation Facilitator, where he pioneered the unique OI process to the company's sales organizations. He travelled worldwide, assessing various markets for Kodak, serving as a liaison between marketing and product development.

Since 1998 he has operated NEW DIRECTIONS NA, a consulting firm which focuses on Strategies for Cultural Integration. He is a graduate of Cornell University in the US. Aside from his extensive commercial consulting, Michael played a significant role as leading facilitator of the contract team that assisted the US Air Force Chief of Staff's Long Range Planning activity and served as served as a lead consultant to the Air Force Research Laboratory's Transformation effort as part of the greater efforts of the USAF Materiel Command.

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Michael's other change management experience includes reengineering of Eastman Kodak's marketing communications collateral media organization which resulted in a 65% cycle time reduction and a 40% cost reduction; reengineering of Xerox Corporation's Corporate Communications; reengineering the technical operations for Mobil Chemical Company; and, process redesign of competency-based career ladders for the Office of Management and Administration of the Department of Energy. Other activities include the implementation of the Balanced Scorecard at the Department of Justice's National Institute of Corrections of the Bureau of Prisons. dr. Suzana @ili~ Fi{er Suzana @ili~ Fi{er je diplomirana novinarka in magistrica znanosti s podro~ja politologije. Magistrski {tudij je zaklju~ila na Central European University (Budimpe{ta).

Doktorat znanosti je pridobila na Fakulteti za dru`bene vede na Univerzi v Ljubljani, kjer je zagovarjala disertacijo, raziskovalno je delovala na University of Westminster, London.

Po kon~anem {tudiju je opravljala novinarsko delo v razli~nih medijskih hi{ah, v ~asnikih in na RTV Slovenija. Delo novinarke je za~ela v ~asniku Ve~er, kasneje pa je novinarsko delovala na RTV Slovenija v Ljubljani in Mariboru.

V obdobju 1994-95 je sodelovala v oddelku za mednarodne odnose na RTV Slovenija.

Oktobra leta 1995 se je zaposlila v podjetju Pro plus, kjer je bila urednica in izvr{na producentka ter namestnica direktorja produkcije za programe POP TV vse do konca leta 2001. V podjetju Pro Plus je vodila najve~jo produkcijsko enoto, produkcijo v Mariboru. Konec leta 2001 je pridobila raziskovalno {tipendijo sklada Chevening, ki jo podeljujeta Britanski svet in Ministrstvo za zunanje zadeve v Veliki Britaniji, in se tako odlo~ila za odhod v London. V letih 2001-2004 je raziskovala in predavala na University of Westminster in na European School of Economics v Londonu.

Od konca leta 2004 je zaposlena na Univerzi v Mariboru na programu Medijske komunikacije (FERI). Je predavateljica in predstojnica In{tituta za Medijske komunikacije. Objavlja strokovna in znanstvena dela s podro~ja medijev in upravljanja medijev ter uresni~evanja javnega interesa. Kot nosilka izvaja razli~ne predmete na FERI. Je aktivna udele`enka mednarodnih znanstvenih simpozijev in konferenc s podro~ja medijev, javnega interesa in upravljanja medijev (Westminster-London, Sorbonne-Paris,…).V letu 2007 je izdala knjigo Upravljanje televizije, je pa tudi soavtorica drugih knjig s podro~ja medijev.

Od junija 2006 do 2008 je bila predsednica Strokovne komisije za ocenjevanje projektov, prispelih na razpis za sofinanciranje ustvarjanja programskih vsebin medijev, ki jo je oblikovalo Ministrstvo za kulturo. V letih 2007 in 2008 je predsedovala Svetu SNG Maribor, katerega ~lanica je {e zmeraj. V letu 2009 in 2010 je sodelovala v strokovni komisij iMinistrstva za kulturo za pripravo Zakona o medijih. S projektom EPK sodeluje od vsega za~etka, sprva kot ~lanica generalnega sekretariata, kasneje kot ~lanica v Svetu zavoda EPK 2010.

Dr. Andrej Fi{travec Dr. Andrej Fi{travec je sociolog in poznavalec antropozofije. Vrsto let je bil predavatelj na Filozofski fakulteti Univerze v Mariboru, sedaj pa je vi{ji svetovalec na Zavodu RS za {olstvo in vodja Znanstveno–raziskovalnega centra pri in{titutu IRDO. Je sourednik nedavno izdane devete {tevilke zbornika Subkulture, ki vsebuje klju~ne misli gostov Dru`abnega dru`boslovja v sezoni 2009/2010 ter tudi njegove misli in refleksije o aktualni dru`beni krizi.

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5 SKLEPI KONFERENCE Sklepi konference so objavljeni na spletni strani www.irdo.si. Oglejte si jih!

Po{ljite nam tudi va{e predloge za razvoj dru`bene odgovornosti na naslov: info@irdo.si.

Skupaj zmoremo ve~!

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6 ORGANIZATORJI, SPONZORJI, DONATORJI... ^ASTNI POKROVITELJ: DR. DANILO TÜRK, PREDSEDNIK REPUBLIKE SLOVENIJE

ORGANIZATORJA

IRDO – In{titut za razvoj družbene odgovornosti Preradovi~eva ulica 26, 2000 Maribor www.irdo.si

MARIBOR 2012 Vetrinjska ulica 30, 2000 Maribor www.maribor2012.eu V sodelovanju z: • Javni zavod MARIBOR 2012 - Evropska prestolnica kulture • Mednarodna akademija za sistemske in kibernetske znanosti, Dunaj (IASCYS) • Javna agencija RS za raziskovalno dejavnost (ARRS) • Javna agencija za knjigo RS (JAK) • Mestna ob~ina Maribor • Štajerska gospodarska zbornica • Ameri{ka gospodarska zbornica v Sloveniji • Narodni dom Maribor • Zavod RS za varstvo narave • Slovensko dru{tvo za odnose z javnostmi • Londonska {ola za odnose z javnostmi

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SOFINANCERJI:

MARIBOR 2012 Vetrinjska ulica 30, 2000 Maribor www.maribor2012.eu

Javna agencija za raziskovalno dejavnost RS Bleiweisova cesta 30, 1000 Ljubljana http://www.arrs.gov.si/

Mestna ob~ina Maribor Ulica heroja Staneta 1 2000 Maribor http://www.maribor.si/

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SPONZORJI:

GRAWE zavarovalnica d.d.

Gregor~i~eva 39, 2000 Maribor www.grawe.si

Zavod 1 APEJRON Maribor Betnavska cesta 55, SI-2000 MARIBOR www.1apejron.si

Medis-M d.o.o.

Zagreb{ka 40, 2000 MARIBOR www.medis-m.si

Creditexpress d.o.o.

Ulica Vita Kraigherja 5, 2000 Maribor www.creditexpress.si

Committo, d.o.o.

Spodnja Korena 5 B, 2241 Spodnji Duplek

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DONATORJI:

Pivovarna La{ko, d.d.

Trubarjeva 28, 3270 La{ko www.pivo-lasko.si

VINOGRADNI[TVO FRE[ER Kal{e 19, 2315 [martno na Pohorju www.freser.si

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MEDIJSKI PARTNERJI:

^ZP VE^ER, d.d.

2504 Maribor www.vecer.si

Europlakat d.o.o.

Koprska ulica 98, 1000 Ljubljana www.europlakat.si

T: 02/250 00 49 M: 040/650 446 info@ekomagazin.si www.ekomagazin.si

PARTNER KLIPINGA:

Press Clipping d.o.o.

Kraljevi~a Marka ulica 5 2000 Maribor www.pressclip.si

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7 OBJAVE

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^LANSTVO V IN[TITUTU IRDO POSTANITE ^LAN IN[TITUTA IRDO TUDI VI ali va{e podjetje, organizacija, ustanova Povezani smo bolj, kot si mislimo. Na{a dejanja imajo posledice –dobre in slabe. Odvisno od ~loveka in narave…

Morda nas v prihodnje lahko re{i le dobra mera modrosti, odgovornosti/po{tenja in usklajenega delovanja.

Zato vas kot posameznika oz. podjetje, organizacijo vabimo v na{o dru`bo, med ~lane in{tituta IRDO – In{tituta za razvoj dru`bene odgovornosti. V sodobnem svetu namre~ velja, da uspe{na in razvojno usmerjena podjetja in posamezniki podpirajo strokovne in raziskovalne institucije, saj s tem izra`ajo svoj del dru`bene odgovornosti, ker to koristi tudi njim samim. Dru`bena odgovornost pomeni, da se v {ir{em in o`jem lastnem interesu trudimo delati v dobrobit ljudi preko meja, ki jih predpisuje zakonodaja. Pre`ivetje narave in s tem ~love{tva, vklju~no z organizacijami vseh vrst, tudi podjetij, je od tega odvisno v veliki meri.

Postanite ~lan in{tituta IRDO tudi vi ali va{e podjetje, ustanova, organizacija. Skupaj lahko naredimo ve~, {e zlasti pri izmenjavi informacij, strokovnih pogledov, prakse in izhodi{~. Sedaj zdru`ujemo `e ve~ kot 100 ~lanov, od tega dobro polovico kolektivnih. Med njimi so Telekom Slovenije, Mimovrste, MIEL Elektronika, Socius, Creditexpress, Medis-M, Mikrodata GIS, [tajerska gospodarska zbornica, Ob~ina Duplek, Umetnostna galerija Maribor, ZSSS Podravja, SKEI TAM, Premogovnik Velenje, Termoelektrarna [o{tanj, Tovarna olja Gea, GARANT-ZAVAROVANJE, Izobra`evalno razvojni zavod Univerzum Minerva, Mariborska knji`nica, KOGAL Karli Udovi~i~ s.p., N.K.V., Pro anima, Zavarovalnica Maribor, Nova KBM, Zavarovalnica Troiglav, Slovenska znanstvena fundacija … Med posamezniki so tako {tudenti, kot ~lani uprav ter predsedniki najve~jih slovenskih podjetij, organizacij in ustanov.

Vsi ti se zelo zavedamo pomena dru`bene odgovornosti!

In{titut IRDO smo na civilno pobudo ustanovili leta 2004 z namenom raziskovati in promovirati dru`beno odgovornost v Sloveniji in v tujini. V ta namen izvajamo {tevilne aktivnosti, ki jih podrobneje predstavljamo v prilogi in na spletnih straneh in{tituta www.irdo.si. Vljudno vabljeni, da prispevate k bolj{i dru`bi po svojih mo~eh tudi vi! Bodimo skupaj manj sebi~ni iz sebi~nih razlogov!

Kako postanete ~lan in{tituta?

V in{titut IRDO se lahko v~lanijo vsi po{tenjaki – pravne osebe iz gospodarstva in negospodarstva (kolektivno ~lanstvo) in ljudje kot posamezniki (individualno ~lanstvo). ^lan in{tituta IRDO lahko torej postane vsakdo s pla~ilom simboli~ne ~lanarine, ki se obnavlja z vsakim koledarskim letom, z upo{tevanjem dogovora o sodelovanju ter pravic in obveznosti, ki izhajajo iz ~lanstva.

Vi{ino ~lanarine dolo~i Svet in{tituta IRDO. Ko podpi{ete pristopno izjavo za ~lanstvo v IRDO oz. dogovor o kolektivnem ~lanstvu, pla~ate sorazmerni del ~lanarine za teko~e leto od teko~ega meseca pristopa v ~lanstvo dalje.

Vsak ~lan in{tituta prejme ~lansko potrdilo s ~lansko {tevilko, s katero uveljavlja ~lanske ugodnosti.

Izpolnite prilo`eno Pristopno izjavo (iniividualni ~lani) ali Dogovor o kolektivnem ~lanstvu (podjetja, ustanove, druge organizacije) in nam jo ~imprej po{ljite na info@irdo.si ali clani@irdo.si.

Ugodnosti in pravice ~lanov In{titut IRDO svojim ~lanom omogo~a naslednje pravice in ugodnosti: • sodelovanje pri oblikovanju programa dela in razvoja in{tituta IRDO, • promocija ~lanov in njihovih projektov/dejavnosti na spletnih straneh, na konferencah ter v izbranih strokovnih in drugih publikacijah in{tituta IRDO, • sodelovanje na tematskih razpravah v povezavi z dru`beno odgovornostjo, ki omogo~ajo izmenjavo izku{enj ~lanov in{tituta IRDO med seboj in vabljenih gostov, • brezpla~en dostop do redno a`urirane baze primerov dobre prakse s podro~ja dru`bene odgovornosti vseh {tirih osnovnih vsebin (po opredelitvi Evropske unije) – po{tenost do sodelavcev, partnerjev, {ir{e dru`be in naravnih pogojev za `ivljenje in dobro po~utje ljudi - in poslovne odli~nosti ter miru na svetu, • brezpla~na udele`ba na letnem sre~anju ~lanov in{tituta in objava vseh ~lanov v publikaciji sre~anja, • brezpla~no prejemanje e-novic in{tituta (e-informacije o aktivnostih ~lanov in{tituta, aktualnih dogodki v Sloveniji in tujini, poro~anje o aktualnih temah…), • brezpla~en dostop do virov informacij na portalu in{tituta IRDO (informacijski portal za ~lane, partnerje in javnost z aktualnimi informacijami, povezavami, primeri dobre prakse, novicami ~lanov in drugimi novostmi), • potrdilo o ~lanstvu v in{titutu IRDO za teko~e leto, • dodatni popusti pri uporabi storitev in izdelkov in{tituta:

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Dejavnosti in{tituta • posvetovanja • poslovno svetovanje • izobra`evanje (delavnice, seminarji, konference) • publikacije in{tituta • ogla{evanje (portal, sponzoriranje projektov) • raziskave • projekti • drugo

Popust v % 20% 15% 15% 15% 15% 10% 10% Po dogovoru

Kategorije ~lanstva in vi{ina ~lanarine za leto 2012 (predlog je potrdil Svet zavoda IRDO, na seji dne 16.12.2011) Vi{ina ~lanarine je dolo~ena po posamezniku oz. glede na velikost podjetja, kot sledi iz naslednje preglednice: Kategorija ~lanstva [tevilo zaposlenih A. ^lan – pravna oseba podjetje ali ustanova A1 mikro podjetje, ustanova, organizacija 0-9 zaposlenih (tudi s.p.)

A2 malo podjetje, ustanova, organizacija 10-49 zaposlenih A3 srednje veliko podjetje, ustanova, organizacija 50-249 zaposlenih A4 veliko podjetje, ustanova, organizacija 250 in ve~ zaposlenih B ^lan – fizi~na oseba B1 posameznik B2 {tudent (tudi podiplomski), upokojenec (50% popusta na kategorijo B1) C ^lan - simpatizer D Kompenzacijski ~lan – partner (pravne osebe, interesna zdru`enja)

Letna ~lanarina v EUR neto (2012) 120 240 600 1.200 60 30 0 kompenzacija

Opombe: • Davek na dodano vrednost ni vra~unan v znesku ~lanarine.

• Letno ~lanarino za naslednje leto dolo~a Svet in{tituta IRDO na svoji redni seji pred iztekom koledarskega leta.

• Letna ~lanarina se obra~una sorazmerno za {tevilo mesecev ~lanstva v teko~em koledarskem letu, s pri~etkom od meseca v~lanitve v in{titut IRDO (za nove ~lane). Pla~a se v enkratnem znesku.

• Mo`nost pla~ila ~lanarine je tudi v obliki kompenzacije (pomo~ v materialnih sredstvih ali storitvah in{titutu, po dogovoru in glede na potrebe in{tituta).

• Sredstva, zbrana iz ~lanarine, se uporabljajo za sofinanciranje dejavnosti in{tituta IRDO v skladu z letnim programom dela ter za razvoj in promocijo dru`bene odgovornosti v {ir{i javnosti.

• ^lan simpatizer nima glasovalne pravice in ne more prejeti vseh ugodnosti ~lanov (popusti…), lahko pa je prisoten na sre~anjih ~lanov in sodeluje z in{titutom glede na svoje mo`nosti.

• Kompenzacijski ~lan – partner ima enake pravice kot redni ~lan. ^lanarina se poravna s kompenzacijo.

Obveznosti ~lanov Obveznosti ~lanov in{tituta IRDO so: • sprejem dogovora o sodelovanju z in{titutom IRDO, • spo{tovanje eti~nih na~el dru`bene odgovornosti, • pla~ilo letne ~lanarine, ki jo Svet zavoda in{tituta IRDO dolo~i vsako leto posebej, • glede na mo`nosti in interese aktivno sodelovanje pri delu in{tituta IRDO, • in aktivna prisotnost na letnem sre~anju ~lanov in{tituta IRDO. Prenehanje ~lanstva ^lanstvo preneha veljati, ~e ~lan kr{i norme, ki veljajo v in{titutu, moti ali {koduje delu in aktivnostim in{tituta IRDO, ali zamuja s pla~ilom ~lanarine za ve~ kot mesec dni po zapadlosti pla~ila. ^lan lahko izstopi iz in{tituta IRDO tudi na lastno `eljo in sicer tako, da o tem pisno obvesti in{titut IRDO. ^lan ima pravico odpovedati ~lanstvo en mesec pred potekom enoletnega ~lanstva.

Varovanje podatkov In{titut se zavezuje, da bo s podatki o ~lanih ravnal v skladu z dolo~ili Zakona o varstvu osebnih podatkov (Uradni list RS {t. 59/99, 57/01 in dopolnitve) in da podatkov o ~lanih v nobenem primeru ne bo posredoval tretji osebi.

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Kam poslati pristopno izjavo za ~lanstvo v in{titutu?

Vabimo vas, da izpolnite prilo`eno prijavnico ~imprej in nam jo po{ljete: • po el. po{ti: clani@irdo.si, • po faksu: 02 429 71 04, • ali po klasi~ni po{ti na naslov: IRDO – In{titut za razvoj dru`bene odgovornosti, Preradovi~eva 26, 2000 Maribor Vse dodatne informacije v zvezi s ~lanstvom so vam na voljo po el. po{ti: clani@irdo.si ali na GSM 031 344 883.

Veselimo se sodelovanja z vami v vzajemno korist in dru`beno dobro!

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8 ZAHVALA

Spo{tovani!

Veseli nas, da smo ob koncu sedme IRDO mednarodne konference spletli {tevilne kulturne, socialne, poslovne, znanstvene, raziskovalne in mnoge druge niti. Leto{nja konferenca je pokazala, da skupaj zmoremo ve~, da smo vsi soodvisni. ^e skupaj razmi{ljamo o dobrobiti ~love{tva, lahko tudi skupaj najdemo primerne poti iz krize. Zato nas zelo veseli, da smo pri njeni izvedbi lahko sodelovali z vsemi vami, spo{tovani avtorji, udele`enci, organizatorji, sponzorji, partnerji.

S svojim delom so konferenco podprli {tevilni prostovoljci, {e posebej strokovnjaki, zaposleni in {tudenti ter ~lani in{tituta IRDO. Pomo~ pri tem sta nam s sofinanciranjem nudila Javni zavod Maribor 2012 – Evropska prestolnica kulture in Javna agencija za raziskovalno dejavnost RS, ter {tevilni sponzorji, donatorji in drugi.

Tokratno sre~anje je kot vselej doslej znanstveno obarvano, saj jo podpira tudi Javna agencija za raziskovalno dejavnost RS in {tevilni strokovno-interesni partnerji, zlasti Javni zavod Maribor 2012 – Evropska prestolnica kulture, [tajerska gospodarska zbornica in Narodni dom Maribor.

7. mednarodno konferenco »Dru`bena odgovornost in izzivi ~asa 2012: Inoviranje kulture za ve~ dru`bene odgovornosti – kot pot iz socio-kulturne krize«, smo ustvarili mnogi, {e posebej pa ste k njeni realizaciji veliko prispevali naslednji posamezniki in ustanove, za kar se vam iskreno zahvaljujemo: • ~astni pokrovitelj, dr. Danilo Türk, predsednik RS, ter v njegovem imenu mag. Franc Ho~evar, Urad predsednika RS, svetovalec predsednika za zdravstveno in socialno varstvo ter humanitarna vpra{anja, • dr. Suzana @ili~ Fi{er, generalna direktorica Javnega zavoda Maribor 2012 – Evropska prestolnica kulture, • Mitja ^ander, programski direktor Javnega zavoda Maribor 2012 – Evropska prestolnica kulture, • Alma ^au{evi~, glavna producentka Javnega zavoda Maribor 2012 – Evropska prestolnica kulture, • mag. Aleksandra Podgornik, direktorica [tajerske gospodarske zbornice, • Javna agencija za raziskovalno dejavnost RS, • predavatelji in avtorji, ki ste s svojim znanjem in izku{njami stkali to konferenco ter njen zbornik, • ~lani in sodelavci in{tituta IRDO ter oblikovalci, • sofinancerji, sponzorji in donatorji, • podporni partnerji projekta in medijski pokrovitelji, • udele`enci konference in vsi tisti, ki razumete, da je potrebno za ve~ dru`bene odgovornosti in s tem ustvarjalnega, celo inovativnega, in zato prijetnega `ivljenja storiti ve • osebno in v skupinah, kjer delujemo ter tako prispevati k ohranitvi skupnega dobrega in pogojev za na{ obstoj.

Iskrena hvala vsem, ki ste kakorkoli pomagali pri realizaciji te konference!

Anita Hrast, direktorica in{tituta IRDO in predsednica Organizacijskega odbora konference

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