Skip to main content

G1 YOGALU RETAIL

Page 1

THE IMPACT OF GENTRIFICATION

INGRID RIERA

2022 GRAD DESIGN 1

FALL

PHASE I PRE-DESIGN

PHASE II DESIGN DEVELOPMENT

TECHNICAL DRAWINGS & RCPS CHARRETTE

PROGRAMMING

SKETCHES AND RENDERS

CUSTOMER & BRANDING

DESIGN CONCEPT

REFERENCES

01
02
TABLE OF CONTENTS

CHARRETTE

PHASE I PRE-DESIGN

WHAT IS GENTRIFICATION ?

The process whereby the character of a poor urban area is changedby wealthier people moving in, improving housing, and attracting new businesses, typically displacing current inhabitants in the process.

DESIGN DISTRICT LITTLE HAITI

INCOME GENDER RACE EDUCATION

Collegecertificate 10.6% Attendedcollege 24.2% Highschooldiploma 48.5% Bachelor’sdegree 16.7%
HAITI Collegecertificate 30.5% Attendedcollege 30.5% Highschooldiploma 25.7% Bachelor’sdegree 13.3%
White 5.6% HispanicorLatino 20.1% BlackorAfricanAmerican 74.3% White 16.9% HispanicorLatino 59.4% BlackorAfricanAmerican 23.7% 0 200,000 400,000 600,000 800,000 MedianHouseholdIncome MedianUSIncome 0 200,000 400,000 600,000 800,000 MedianHouseholdIncome MedianUSIncome male 49% female 51% male 54% female 46%
LITTLE
DESIGN DISTRICT

BUILDING ANALISYS

PHASE I PRE-DESIGN

4100 NE 2ND AVE

ZONING

Standard Urban Center types: General Retail/Personal Service Establishments: Establishments that provide goods and services geared toward an individual consumer. This the group shall include businesses such as banks: beauty parlors; adult day care: bakeries; bookstores: apparel stores: grocery stores; pharmacies; tailor shops: health clubs: gift shops; indoor pet care centers/boarding and indoor kennels (soundproofed and air-conditioned building required); vehicle retail showrooms; and similar uses. This group shall also include schools offering instruction in dance, music, martial arts, and similar activities, but this group shall not include colleges/universities

HOW CAN WE AS DESIGNERS HELP?

ARTISTIC HUB

YOGA

The word yoga comes from the Sanskrit root word “yug,” which literally means to yoke or unite

YANVALU

Traditional dance from Haiti, and is inspired by the movement of a snake.

WHY AN ARTISTIC HUB?

Art is the way Haitians always have had to their pain, misfortune, and happiness. All of those emotions are welcomed in this Facility, and hopefully, when the customers get out, they feelliberated.

The goal is to showcase the Hatianculture by mainly selling handmade products made inside of the Artistic Hub.

BRANDING

PHASE I PRE-DESIGN

MISSION

TO PROVIDE MORE JOBS, ENRICH DESIGN DISTRICT WITH HAITIAN CULTURE, AND SHARE A FREE AND RELAXING ENVIRONMENT

VISION VALUES

TO PROVIDE A WELCOMING ENJOYABLE ENVIRONMENT FOR BOTH STAFF AND USERS

TO DEVELOP A LASTING CLIENT RELATIONSHIP BY PROVIDING EXCEPTIONAL STAKEHOLDER VALUE IN AN ENVIRONMENT OF TRUST AND RESPECT

CUSTOMER PROFILE

OWNER STAFF

Djenane Saint Juste

She is a professional choreographer, dancer, actress, and vocalist with over 30 years of experience specializing in Haitian traditional dance and folklore.

Our staff will be mainly professional artists specialized in dance, art, and music. Preferably Creole, French, and/or English speakers.

Ages: 18 and older

USERS

We welcome people from all backgrounds!

Our target age customers are 15 years old and older.

PRODUCTS

FIRST FLOOR

artsupplies

Our art supply store will be full of all the supplies needed to create amazing pieces. From erasers to acrylic paint, and sculpture materials.

haitianflags&art

Haitian flags are a unique art form. Each one is made by hand in the facility. Enjoy the beautiful art and sculptures made by locals, you can purchase and/or visit the gallery. Custom orders for both are available!

oilsandorganiclotions

Natural oils for both body and humidifiers.

candles

Handmade candles with floral and natural scents to help you relax. Organic lotions made from Eucalyptus and other natural plants with the same purpose.

jewelry

Handmade jewelry made in the facility to match the clothing style sold on the second floor. Custom orders are available!

PRODUCTS

SECOND FLOOR

yogasupplies

Supplies useful for the yoga lessos.

clothing&hairwraps

Beautiful folklore skirts, tops, and hair wraps are also useful for dance lessons.

lectures

A variety of lectures will be taking place on the second floor, times/dates change through the week.

We offer:

Art, sculptures, and Haitian flag-making class

Handmade candles/jewelry class

Yogalu Dance class

Biomusic class

PRODUCTS SUMMARY

Theselectionoftheproductsforthisbrandaremainlyfocusedonthe ofthepublic,bothphysicallyandmentally.Everydetailcounts,from thepackagingofeveryuniqueitemtotheserviceprovided.

HOW WOULD THESE PRODUCTS IMPROVE THE RELATIONSHIP BETWEEN THESE COMMUNITIES?

Through traditional dances: way to communicate freedom- movement- the need to be free

Art-sculptures: the need to be heard

Handmade items: the need to be seen and acknowledged

Biomusic and Yogalu will create an amazing and captivating experience to motivatecustomers to come back.

CONCEPT

STATEMENT

The concept revolves around our need for freedom.

This facility will fill the Design District with interesting Haitianculture by mostly selling handmadeproducts made inside. The design will be a mix of contemporary, minimalist, and bohemian styles. The softcolor palette will merge with the environment to elevate the products and the customer experience.

MOVEMENT INCLUSION FREEDOM

CONCEPT 3D MODEL

Bringing my 3 words for the concept in one conceptual model. This model is more about feeling where your hands travel in the curves rather than just how it looks. The idea is to show inclusivity and free and organic movements.

HATIANFOLKLOREDANCES ORIGINALDRAWING PINTEREST

DESIGN GUIDELINE PRINCIPLES

IN RELATION TO THE CONCEPT

Mystery: Something that tempts us to explore

Legibility: The environment is readable and easy to navigate

Involuntaryattention: Balance of new with what's already known

Complexity: The environment is capable of keeping users busy

Coherence: The environment makes sense, can be cognitively organized

We will be using curves as a main architectural element.

PROGRAMMING

PHASE I PRE-DESIGN

PARTI DIAGRAM

Mystery Legibility

Involuntaryattention

Complexity

Coherence

BRANDING

PRODUCT LINE & SERVICES

11.8% CAFE

ART SUPPLIES CANDLES

DRAPO FLAGS

JEWLERY LOTIONS

BODY OILS

70.6%

CLOTHING

CLASSES

17.6%

ART GALLERY

YOGA SUPPLIES

PRODUCTS AND SERVICES

FIRST FLOOR

AREA SPACE SQ.FT PUBLIC ARTGALLERY ARTSUPPLIES POP-UPSTORES 440 440 250 PRIVATE BATHROOMS 610 CAFE 420 RECEPTION &LOUNGE 300

PRODUCTS AND SERVICES

SECOND FLOOR

AREA SPACE SQ.FT SEMI PUBLIC DANCESTUDIO ARTSTUDIO YOGASUPPLIES 1000 610 210 PRIVATE BATHROOMS 580 CLOTHING 496 CLASSROOMS 210 OFFICE 210

DIAGRAMS

FIRST FLOOR

SECOND FLOOR

BLOCK DIAGRAMS

FIRST FLOOR

SECOND FLOOR

MATERIAL’S CONCEPT BOARD

TECHNICAL DRAWINGS

PHASE II DESIGN DEVELOPMENT

FLOOR PLANS

FIRST FLOOR FIRST FLOOR RENDERED

TERRAZZO WOOD TILE POLISHED CONCRETE TILE

CERAMIC TILE WALL PANEL FABRIC GREEN MARBLE PINK MARBLE

FLOOR PLANS

PINK MARBLE

SECOND FLOOR SECOND

WALLPAPER FABRIC BRICK TILE STAINED WOOD

CERAMIC TILE WOOD TILE POLISHED CONCRETE TILE

RENDERED
FLOOR

RCP

FIRST FLOOR

SECOND FLOOR

RENDERS

PHASE II DESIGN DEVELOPMENT

FIRST FLOOR 3D ELEVATION

KEY
SKETCH
PLAN CAFE & LOUNGE PERSPECTIVE

FIRST FLOOR

DOUBLE HEIGHT

KEY PLAN
3D
ELEVATION
PERSPECTIVE SKETCH

FIRST FLOOR 3D ELEVATION

CANDLE STORE

KEY PLAN

PERSPECTIVE

SKETCH

FIRST FLOOR 3D ELEVATION DRAPO FLAGS

ORIGINAL DRAWING

PARTITION INSIPIRATION

PERSPECTIVE

KEY PLAN

FIRST FLOOR 3D ELEVATION

ART GALLERY & LOUNGE

SKETCHES

PERSPECTIVE

KEY PLAN

PERSPECTIVE

PRODUCTS FOUND

JEWELRY

OILS AND LOTIONS

KEY PLAN
FIRST FLOOR

SECOND FLOOR

YOGALU+BIOMUSIC

3D ELEVATION

KEY PLAN

SECOND FLOOR

CLOTHING + ACCESSORIES

PERSPECTIVE

KEY PLAN 3D ELEVATION
FANM DJANM HEADWRAPS BY PAOLA MATHE

SECOND FLOOR

YOGA SUPPLIES STORE

ART STUDIO

KEY PLAN
FOUND
MADE
PRODUCTS
PRODUCTS

TRANSVERSAL SECTION

KEY PLAN

LONGITUDINAL SECTION

STAIRS ELEVATION

LONGITUDINAL SECTION

INSPIRATION CEILING DETAIL
CEILING

THANK YOU

'THE KEY TO COMMUNITY IS THE ACCEPTANCE, IN FACT THE CELEBRATION OF OUR INDIVIDUAL AND CULTURAL DIFFERENCES. IT IS ALSO THE KEY TO WORLD PEACE'
-M. SCOTT PEACLK-

Turn static files into dynamic content formats.

Create a flipbook
G1 YOGALU RETAIL by ingrid riera - Issuu