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October 17–18 Vienna, Austria

4 th



HR|Best Practices

The importance of human resource as a means of ensuring sustained growth for any organization is the fundamental strength on which all strategies are based in the contemporary business world. The 4th Mastering HR Summit 2012 has been specifically designed to address the particular challenges current and future leaders face. This highly interactive 2 day course will be a gathering for HR executives from companies across the industries to exchange ideas, develop new partnerships and discuss the latest tools, technologies and strategies being employed in the profession to enhance departmental efficiencies and drive corporate growth. The goal of 4th Mastering HR 2012 is to offer valuable knowledge transfer and networking as well as to highlight future trends. The event will give you the information you need to know about these current HR challenges and how to most effectively manage them in your workplace.

Invest Less - Learn More The event will focus on the most current topics in the HR industry such as: •  Managing People for Sustainability, •  Women in Leadership, •  Just-in-time Sourcing and Recruiting, •  The keys to employee engagement, •  Managing Virtual Teams, •  Virtual Leadership, •  Retention in times of transformation, •  Talent Management & Social Media, •  Managing People in Trying Times, •  Talent Management – building and leveraging mobility, •  ‘Y Generation Leaders’,

Approved for 12 General credit hours toward PHR, SPHR & GPHR

“The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.”

Sponsored by:

List Of Speakers Stevens J. Sainte-Rose

List Of Partners Strategic Career Partners

Group Human Resources Director Coca-Cola Eurasia and Africa Group Stevens J. Sainte-Rose is the Group Human Resources Director of the Eurasia and Africa Group of The Coca-Cola Company, reporting directly to Ahmet Bozer and functionally to Ceree Eberly. Stevens is a part of the Eurasia and Africa Group Leadership team and a member of the Global People Function leadership team. Headquartered in Istanbul, the Group consists of eight business units, including Turkey, Middle East, Russia-Ukraine-Belarus, South-Eastern Eurasia, India and South West Asia, North and West Africa, East and Central Africa, and South Africa.

Association Partners

DR. R. L. Bhatia CEO Fun & Joy at work

Media Partners

Dr. R. L. Bhatia is a Change Management and an Organisation Turnaround Specialist. He holds a PhD in HRD from University of Missouri, USA. An Alumni of Indian Institute of Management - Ahmedabad, Dr. Bhatia also holds a Law Degree & Double Masters in Commerce from Bombay University & Madras University. He also has a Diploma in Training & Development. He is passionate about writing. In the past he has written for Economic Times Crème De La Crème & Times of India’s Ascent. He has been featured in almost all the business magazines and newspapers of prestige and significance i.e. Business India, Business World, Business Today, The Indian Express, The Hindu Business Line, Dainik Bhaskar, DNA, MidDay, Hindustan Times and Financial Express. North West Business | 4th Mastering HR Summit 2012

Human Capital Solutions


HULT International Business School

Paula Quinton-Jones Director, Career Services - London Campus Hult International Business School Paula Quinton-Jones has over 10 years experience working with students, graduates and professionals in the career development and recruitment fields. Starting her career with the University of London’s Careers Group, Paula specialised in legal and banking careers, as part of which she was Chair of the AgCAS Legal Task Group and keynote speaker at a number of Law Society and UCAS careers events. Paula became Head of Career Services at St Mary’s College in 2004. In 2005, Paula moved to Allen & Overy where she led their graduate recruitment activities and following this held leadership roles in Graduate and MBA Recruitment at Deloitte, Standard Chartered Bank and Clyde & Co. In 2009, Paula joined Hult International Business School’s newly opened London campus to provide a full careers coaching and training service to Masters students. In July 2010 she was promoted to her current role where she now leads a team of five careers advisers providing a full careers service to all programmes including EMBA and Undergraduates as well as the design and delivery of the core Lifetime Career Management course. Paula holds a Bachelors degree in American and English Literature from the University of East Anglia and a Masters in Personnel & Development from the University of Westminster (conferring full CIPD qualified status). She is a trained and certificated coach on AQR’s Mental Toughness Quotient, Prevue for Careers and Integrated Leadership Measure. North West Business | 4th Mastering HR Summit 2012

WORKSHOP “Mental Toughness – a unique perspective on talent management, behaviour and performance” In this session, Paula Quinton-Jones will introduce Mental Toughness, explore its benefits to both the individual and the company and explore methods of increasing Mental Toughness. Using Hult International Business School as a case study, Paula will highlight the benefits of Mental Toughness for career development and talent management at an individual and organisational level. Business School students face two dilemmas in the career management process; clearly and concisely understanding and articulating their skills and differentiating themselves in a competitive market. Hult International Business School has partnered with AQR to use the Mental Toughness measure to help students address these very issues. Based on the 4Cs of Challenge, Commitment, Control and Confidence, Mental Toughness offers students a unique perspective through which to assess their strengths and weaknesses, understand the environment that best suits them and choose roles that maximise their potential. Hult has also worked with large companies seeking to sponsor their employees through MBA and Executive MBA programmes, again using the Mental Toughness measure to identify talent.

HULT International Business School Hult International Business School is a global institution that transforms lives by providing an exceptionally valuable and enduring education that brings together people, cultures, and ideas from all around the world. Hult encourages personal growth, intellectual integrity, global sensitivity, local engagement, and civic values, so that students are able to flourish in the global economy and are empowered to contribute meaningfully to their business and community.


List Of Speakers

Enrico Piccinini VP Human Resources Europe Genzyme - Sanofi Company Started as HR Director South Europe. That time 3 countries/110 Mil Revenues. Now, presence in 10+ countries/450 + Mil Revenues. Since Nov 2010 also HR VP for Europe region. HR Director Italy from 2002 and Italian Legal Board member. Education: Master Organization&HR Bocconi University Milan, University Degree in Business Administration Modena University.

David Bearfield Director European Personnel Selection Office David graduated in 1989 from the University of Salford, England, with a 1st Class BA Hons degree in Modern Languages. He speaks fluent English, French, German and Swedish. Since 2007, David has been Director of the European Personnel Selection Office (EPSO) - the HR selection arm of the EU Institutions - and has, amongst other achievements, successfully implemented a far-reaching overhaul of selection procedures for civil servant entry to the EU Institutions to bring them in line with global best practice.

Stephan Thoma

Caroline Curtis

Director Learning Google

Head of Talent, P & L Development Santander

Stephan Thoma is Google’s Director of Learning and leads GoogleEDU – Google’s global enterprise wide Learning team. The team’s scope includes leadership and employee development, innovation in learning practice and enabling processes for learning & education in the company. Stephan’s focus is on ensuring the learning agenda supports Google scale for the future whilst retaining and building its innovative and distinct culture. Stephan joined Google in 2006 as Learning and Development Director for Google EMEA, to help build the learning strategy, deliverables and team for Google in the region. Previously he has held senior learning and talent development roles at NTL, Cisco Systems and GE.

Caroline Curtis is a Chartered Psychologist and qualified Coach who has forged a career in the field of talent and leadership development with organisations such as CIPD and more recently within Santander where she is Head of Talent, Performance and Leadership Development.

North West Business | 4th Mastering HR Summit 2012

Within her current role, Caroline is responsible for the development and implementation of our Talent Strategy. Working through a small specialist Caroline is responsible for ensuring that we have a strong pipeline of talent to meet the needs, current and future of the business. Caroline’s passion is for actively driving and enabling “people and performance” transformation; getting the very best out of every single person and enabling them to meet their potential and aspirations.


List Of Speakers Rob Veersma Director Training & Development Gazprom International Rob J.H. Veersma (1955) is Director Training & Development at Gazprom International in Amsterdam, after previously working for Shell International on amongst others on virtual working. He is in Gazprom International responsible for implementing training programs, aligned with the competence management system and tailored to local needs. He creates integrated accelerated learning experiences for the assigned population and integrates learning into the community. He applies organizational effectiveness experiences to enable business performance improvement.

Tapaswee Chandele HR Director, Turkey, Caucasus & Central Asia BU and Eurasia & Africa Group Office Coca-Cola Tapaswee Chandele is the Strategic Business Partner for the Eurasia and Africa Group Office & the Central Asia & Caucasus Republics and is based in Istanbul, Turkey. In this role, she is focused in providing strategic HR business support to all her client groups with a focus on change management, organization design and employee engagement. She has been with the company for about eleven years most of which were spent in India & South West Asia Business Unit. She started her career with the company in 2001 with the bottling partner in India. Tapaswee has a Masters in Biochemistry & Clinical Nutrition and an North West Business | 4th Mastering HR Summit 2012

Maria Schoenauer Director Career Development Centre and Resourcing Xerox Europe Maria Schoenauer joined Xerox in 1996 as the country HR Manager Xerox Austria. Xerox is the world‘s leading enterprise for business process and document management with Sales of $ 22 billion and 136.000 employees worldwide. Since 4 years she is back to her home country Austria and based in Vienna. First she was working as the HR Director Central & Nordic Entity, a region of 9 countries, Austria, Switzerland, Netherland, Belgium, Luxembourg, Sweden, Denmark, Norway and Finland; now she is responsible for Resourcing and the creation of a Career Development Centre for Europe.

Anas Iskander Director of HR & Corporate Planning GBI Anastasi Iskander has worked for Hay Group with a focus on the 14 countries across the Middle East. During his consulting tenure, he worked with key local and global clients in the areas of Organization Structuring, Employee Start Up Management/Mobilization, Corporate Governance Frameworks, Job Evaluation, Broad Based Reward and Long Term Incentive Strategy Design as well as Manpower Management and designing excel and web based tools. Anastasi’s experience is diverse with emphasis in reviewing complex multi jurisdiction total reward structures and assessing organizational human capital processes Anastasi is GBI’s Director of HR & Corporate Planning overseeing GBI’s global operations.


List Of Speakers

Naida Karabeg Head of HR CEE CIB & Private Banking UniCredit Group

Dr. M. Amr Sadik

Naida worked for more than 10 years in various international HR roles in a multinational organization before she joined the UniCredit Group in 2008. With UniCredit, she worked as Head of HR for Markets and Investment Banking responsible for Austria, CEE and Turkey. Since 2010, she is in charge for CEE CIB & Private Banking HR issues in UniCredit. Naida holds a Master degree in philology from the University of Vienna. She is married and has one child.

Dr. M. Amr Sadik, Group Chief Human Resources Officer of Magnate Global Group ‘MGG’, and HR Business Advisor of Dimensions Consulting as well as other organizations in Syria. He spent more than 25 years in top key HR positions with renowned local, regional and international organizations throughout the Middle East and Gulf States where he led successful HR programs and initiatives. He taught at the University of Maastricht, School of Management in Cairo Outreach Post-Graduate program and in the Higher Institute of Business Administration in Syria, and has published several articles on HRM and recently was selected to be one of the contributors of the upcoming new Drucker Book.

HR Advisor EHRMA

Dr. Tarita Shankar Chairperson Indira Group of Institutes Holds a Gold Medal in Arts and a Degree in Law. Education is her first love, evidenced by her pioneering effort at starting institutions that impart education - from playgroups to post graduation and Doctoral studies. Based in Pune, she has given “holistic” development of the individual a whole new meaning : an excellent orator, renowned for the free, frank and fearless expression of her views. Has published a compilation of Great Quotes by Great Women & also authored a book ‘Leadership Whispers’, on leadership and its attributes which has been released in February, 2009. Loves to travel, having visited all major countries in the world. Philanthropy and concern for the less fortunate occupies her leisure time.

North West Business | 4th Mastering HR Summit 2012

Phil Read VP Human Resources, Packaging Solutions & Cluster Coordination Tetra Pak Phil Read has worked in Human Resources over the past 24 years in the Chemical, Pharmaceutical and Packaging industries. Phil holds a Master’s degree from Cambridge University and from Bristol University in England. He started work in the UK, and has had international assignments to Switzerland, Germany, Spain, USA and China. He is the co-author of the book “Games at Work” published by Jossey-Bass, and was one of the executives studied for the book “Developing Global Executives” by McCall and Hollenbeck. His current role is VP Human Resources Packaging Solutions for Tetra Pak, based in Lausanne, Switzerland.


List Of Speakers


Asli Dizdar HR Business Partner Manager Turkcell Asli Uner Dizdar graduated from Istanbul Technical University with BSc degree in Industrial Engineering. And has an executive MBA degree. Asli joined the leading GSM operator of Turkey, Turkcell in 2003. She took various responsibilities as technical account manager, HR planning expert, HR transformation program manager and many more. Currently she holds the position of Technical Business HR Partner Manager, leading issues of talent management, retention and organizational issues responsible of 2000 technical experts HR agenda. is the first and the largest online recruitment web site in Turkey. It was established in 1999, marking the emergence of online recruitment sector in the country. The same year, it was certified with ISO 9001 by Daimler Chrysler Aerospace. Today, has 11 regional offices all around Turkey and communicates a widely known customer-oriented brand that is closely associated with modern human resources management applications. As the leader online recruitment website in Turkey,’s statistics demonstrate the true dynamics of online recruitment market in the country. The estimated number of people employed via since 1999 is more than 500.000. As of Jan 2011, has more than 12.500.000 online CVs and 27.500 customer companies with an average of 20.000 job postings every day. On average, the website gets more than 3.500.000 page views with 250.000 unique user sessions.

The HR Review: Ana Krleska Human Resource Coordinator University American College, Skopje With only three years of professional experience in the field, Ana Krleska is already one of the most ambitious and evident young leaders in Macedonia. Her BA in International Relations and Diplomacy combined with an MBA in Human Resource Management provides her with unique mix of practical knowledge that she implements at the University American College Skopje working as an HR Officer. She has recently become the HR Product Specialist for the Center for Organizational Effectiveness at the University offering her practical expertise in the fields of Performance Management, Organizational Culture and Organizational Alignment.

North West Business | 4th Mastering HR Summit 2012

The HR Review is the first and only magazine that specializes in the subject of Human Capital Management in the Middle East. With a main focus on tackling the topic of human resources from a strategic business perspective, The HR Review aims at providing a profoundly assessed analytical content and recommendations on the latest people management challenges in Middle Eastern and specifically Arab businesses. By this, the HR Review embarks on building concrete awareness in the Corporate World about the criticality of the Human Factor for success and continuity. The Magazine also aims at bringing the worlds of Business and HR together in terms of shared responsibility for Organizational Performance. The HR Review is published every two months; initially as an e-magazine till end of 2011. Starting January 2012, The HR Review will be available in both ‘e’ and print versions for its readers.


4th Mastering HR Summit 2012 Day One - Wednesday 17th




Opening Remarks by Chairman


Driving Organization Effectiveness


For all companies, it’s important that talent is able to work flexibly; filling the necessary gaps and adapting to new roles. For large global corporations it’s even more vital that there is pipeline of talent able to step up and to fill roles across the organisation in both current and emerging markets. So with the much vaunted “war for talent” still raging, where do we look for the stars of tomorrow and how do we equip them for a more mobile future career?

• Whats Next • Do More with less • Stretching through development plans • It’s time to lead the way

Stevens J. Sainte-Rose, Coca-Cola Group HR Director Eurasia & Africa Group 9:40

• Accessing all talent pools – recent movement in where we find out future talent • Succession planning with a global reach • Leveraging global development

Human Resources & Strategy: Filling in the Missing Links • Execution: The art of partnering with Business Leaders • Translation: Turn business strategy into people and organisational plans • Business Strategy: Dare to play a role • Capabilities: HR and the Cobblers children

Caroline Curtis, Santander bank Head of Talent 14:50

Phil Read, Tetra Pak VP HR, Packaging Solutions & Cluster Coordination

Case Study


Talent Management – building and leveraging mobility

Managing Change in a hyper active business environment, Perspectives for HR • The ability to prepare managers for change management • The HR experience in Managing Change • Why change efforts fail ? • How do we make change efforts happen successfully • Change management is a competency learning to develop the same

Interactive case study: • HR Process (High Level) • Reward going global

Dr R L Bhatia , Fun & Joy at work Chief Executive Officer

Anastasi Iskander, GBI Director of HR & Corporate Planning Networking Coffee Break


Networking Coffee Break


“Mental Toughness – a unique perspective on talent management, behaviour & performance





How to leverage social media to build your organisation's brand and Innovation as the key business success - utilizing social media etc.

In this session, Paula Quinton-Jones will introduce Mental Toughness, explore its benefits to both the individual and the company and explore methods of increasing Mental Toughness. Using Hult International Business School as a case study, Paula will highlight the benefits of Mental Toughness for career development and talent management at an individual and organisational level.

Paula Quinton-Jones, Hult International Business School Director, Career Services, London Campus 12:20



Xerox HR Transformation - Build a stronger global workforce, build a stronger global function.

David Bearfield, EPSO Director 16:30

what HR leaders need to do differently to achieve Excellence and why it is important to be consistently Innovative to achieve the next level of excellence in Organisational Growth and Development. The shaping of leaders will be determined by the way an organsation can make the transition happen.

• Global IT roadmap • One end-to-end processes from requisition to on-boarding • The introduction of a recruiter support model in Europe

Maria Schoenauer, Xerox Europe Director Career Development Centre & Resourcing

" New Paradigms for Innovative HR " Perspectives for Global Leaders.

Dr Tarita Shankar, Indira Group of Institutes Chairperson 17:10

End of day one.

North West Business | Panska 6 | 81101 Bratislava | Slovak Republic | Tel: +421 220 729 422 | Fax: +421 220 729 424 | |

4th Mastering HR Summit 2012 Day Two - Thursday 18th






Virtual Leadership


Effective Communication:

(Challenging the orthodoxies: new ways of working) Virtual team working is becoming a mainstream practice, particularly for global enterprises. A lot of companies must collaborate across boundaries of time and space. Globalisation and network connectivity are driving more businesses to conduct work in a virtual way. But it is fraught with pitfalls that cannot be avoided unless fundamental principles are adopted by the team. • Leveraging the virtual challenges • Virtual leadership and would it work for your business? • Best opportunities for your team processes.

• Effective communication in an international context. • How we as HR are crucial in this area and what effective communication in HR really means.

Naida Karabeg, UniCredit Bank Austria AG Head of HR CEE CIB & Private Banking 13:55

• Why focus on gender diversity is important for the business • What does it mean in the Coca-Cola context • What are the frameworks/ policies/ programs that a company can use to build leadership in this arena • How do we make a difference using this platform in the communities that we operate in

Nurturing creativity and learning in the workplace in order to achieve business goals

Case Study

Rob Veersma, Gazprom International Director Training & Development 9:40

• How we try to keep innovation alive and thriving in the company • How encouraging creativity and learning is helping us grow our talent • Google's approach to Learning and Talent Management

Networking Coffee Break


Retention in times of transformation • Talent retention as integral part of Talent Management • No stand-alone solution. Tailor made approach needed. • The role of culture • Attention to the road-blocks • Coherence & Consistency above all • The “change” journey

Case Study


Tapaswee Chandele, Coca-Cola

HR Director, Turkey, Caucasus & Central Asia BU and Eurasia & Africa Group Office


“Y” Generation Leaders • Characteristics of the Y generation • Competitive advantage of the Y generation • Y generation vs. X generation • Y generation vs. Baby Boomers • How to align the institution and drive it towards greater effectiveness by using the various generations’ leadership styles

Stephan Thoma, Google Director of Learning and leads GoogleEDU


“Women in Leadership”

Ana Krleska, University American College Skopje Human Resource Coordinator 14:55

Networking Coffee Break


More than words:

Enrico Piccinini, Genzyme Sanofi Company Vice President Human Resources Europe

How can you be both strategic & employee partner ? Real life example of hr business partnership model turning into daily practice. HR in business agenda, business in HR agenda

Managing People in Trying Times

Asli Dizdar, Turkcell HR Business Partner Manager

Dynamic changes in economic and competitive landscape are forcing HR practitioners to explore new approaches to handle people during Trying times. Our employees are the most important assets became a cliché as when organizations are facing trying times employees are the first and foremost thing to be cut.


Talent Management in the global world To be announced.

This presentation is based on three actual business cases. We will demonstrate different business strategies that were executed during trying times when it comes to handling your most important assets.

Annamaria Zentai, Tesco Hungary Human Resources Director

Dr. M. Amr Sadiq, EHRMA HR Advisor 16:45

Closing Remarks by the Chairperson

North West Business | Panska 6 | 81101 Bratislava | Slovak Republic | Tel: +421 220 729 422 | Fax: +421 220 729 424 | |

4th Mastering HR summit 2012  
4th Mastering HR summit 2012  

Brief description