MOO Design Research by Iqra Bibi

Research Document ______ Iqra Bibi

MOO Brief ______ Visually celebrate MOO’s belief that

‘Design Works Wonders’

MOO Background ______ MOO is an online print and design company to help all businesses, big and small to look their best. They believe that design works wonders and is very important in a business. This is why they do their best to make it simple for their customers to create beautiful and great crafted business stationery and promotional materials for their businesses. They are on a mission to help people build a brilliantly designed professional world that they will be proud of and have some fun along the way. Itâ&#x20AC;&#x2122;s not just print that they love: MOO is aiming hight by providing a digital and physical range of beautifully designed products that work well together, giving their customers a complimentary and consistent offering for all their needs.

Target______ Audience My target audience are passionate bunch of people, from all sizes of businesses and all industries, ranging from fashion to creative. One thing unites them all is the appreciation for great design and quality work that they can achieve. MOO wants to connect with their customers through the world of design and giving them the opportunity and potential help for them succeed, but also encourage them to be creative and playful at the same time.

Idea 1 ______ These are some of the ideas I came up with for this project. I read through the full brief and sketched out some ideas that I thought would visually show that ‘Design Works Wonders’. I started off with the idea of ‘work’. I thought of ‘work’ as being ‘time’ so in my designs I wanted to express and visualise that through time, MOO is able to ‘work wonders’. in my designs I used the shape of the MOO logo and designed 3 types of elements to show time around this shape.

Maud Vantours ______ “Maud Vantours was born in 1985 in France. Designer and artist, she lives and works in Paris. A graduate from the Parisian school Duperré, Maud follows a Design training with a specialisation in textiles and materials research.” “Colour, material and patterns have an important place in her work, like paper, which became her favourite material. She sculpts it in 3D layer after layer, by superimposing paper and colours to create inspired patterns in volume.” “Maud’s work transcending a simple material and transforming it into a work of art. Her design creations are original graphics of multi-coloured and dreamlike landscapes.” http://maudvantours.com/en/about/bio-contact/

Idea 2 ______ This is my second idea that I came up with after looking at the moo company and some influence from Maud Vantour’s work. I decided to create a set of intricate cut out pattern designs which I would then put on top of each other to create a card. I came up with this idea by keeping the MOO’s ethos ’Design Works Wonders’ in mind. With this design, I wanted to create that ‘wonder’ feeling by making the audience wonder what they are looking at and make them explore and look beyond the design. This idea was thought around the concept of creating 2-3 different patterns overlapping each other that would have a hidden Moo logo with in the design. I wanted the patterns to have the moo logo in the middle, so that when constructed together the moo logo shape will be shown but still be hidden within the patterns.

These are the final design of my 2nd idea. I collaged the layers of each pattern on top of each other to give it a more depth. The colour card that I have used on these collage are according to MOOâ&#x20AC;&#x2122;s colour palette. I decided to use MOOâ&#x20AC;&#x2122;s because I really liked their primary colour range and also the colours them selves represent MOO therefore it makes the produced work more professional.

This is the link to the collage animation http://youtu.be/JDjPK3siK84

Pawell Nolbert ______ “Pawell Nolbert is known for his work as HelloColor. HelloColor is the venture of Pawell Nolbert- a multidisciplinary artist and designer crossing the boundaries of various talent.” Experience and Experiment. “I envision, develop and visualise avant-garde ideas for various clients internationally.” “During the past decade I gained experience creating visual work for brands like Google, Verizon, Adobe, Nike, Sony, Nvidia, Polaroid, Grammy’s, Mercedes-Benz, Dodge, Red Bull, Jagermeister, Disney and many more big and small clients, agencies or studios.” “My work has been featured in a number of print and digital publications, such as Taschen “Illustration Now 3” book, Springer “Digital Da Vinci” book, Computer Arts Magazine, Advanced Photoshop Magazine, IdN Magazine, or Adweek Talent 100 (2012).” http://www.nolbert.com/about/

Paint ______ Experiment I found Powell’s paint work very influential and interesting because he has used variety of techniques using the same media on same surfaces. I decided to look at his work because I wanted to include texture or pattern within my work so that it fitted in with the MOO designs but not using the exact same pattern as theirs. I wanted to give a whole new look to MOO’s texture designs but still keeping the MOO feeling. Therefore I looked at some of MOO’s advertisement to get an idea of what kind of media they use to advertise their cards and take that media further into my idea. I came across one of their previous advert where they used paint to promote their card designs. I quite liked the texture that the spilt paints made and it represented what MOO is all about in a very simple way. So I decided to go ahead with the idea of using paint and researched upon artists who worked with paint. I came across many artists within this category but Pawell’s work was the only one that caught my attention as I found his work very unique. I used Pawell’s designs as inspiration and created my own paint design textures. I created this on paper by splattering a mixture of different colours on paper and I then put plastic on top of it and pressed down on it, so that the paints mixed in with each other. For others I used the same technique but I decided to create some paint strokes on them to give a different texture.

Ani ______ Tzenkova

“Bulgarian born, Los Angeles raised – Ani is the Mini Boss of TrendLand. Having worked as fashion designer, stylist, art director and producer, she fuses all her budding experience into TrendLand’s creative platform and tries to stay on top of Frenchies grammar as much as possible.” http://trendland.com/author/kozel/

Paint Experiment 2 ______ After experimenting with the paint, I felt that the textures were too much and I wanted some simplicity in the design. Ani Tzenkovaâ&#x20AC;&#x2122;s calender designs that I found on Google images had a lot of similarities to the MOO pattern designs. I decided to use her work for my further development and again I experimented with the paint to get the texture Ani has in her designs. I really like the originality in her paint brush strokes, they almost seem so effortless but at the same time they create a very motivating feeling. I also like the use of black and white colours as they create tension to her work. She has been very free with her designs and has also limited her colour palette. I experimented again with paint and created a piece by splatting paint on paper and changed the colour to black and white on Photoshop. I used two of the paint textured designs from Pawell Nolbertâ&#x20AC;&#x2122;s experimentation and changed the colour to black and white to give a different form to Pawellâ&#x20AC;&#x2122;s work.

Fideli______ Sundqvist “With a name almost as long as her list of clients, Agnes Cecilia Fideli Siri Charlotte Sundqvist is a Swedish illustrator and graphic designer who then turned into paper artist extraordinaire. From Stockholm to Seoul her “paperwork” is anything but boring many people would agree and support this just ask French fashion house Louis Vuitton. Here’s the story about underwater swimming elephants, how mathematics helped create an onion and why the most powerful source of inspiration can be a lighthouse.” http://fidelisundqvist.com/ABOUT-CONTACT

Idea 3 ______ After experimenting with paint and texture, I decided to move on and start to develop towards my final product. I found more artists online which were also very motivating. After looking at Fideli Sunqvist’s work in more depth, I started to develop from this because her work is very different to the previous artists I have looked at. By going ahead with this design, I wanted to create a different side to my idea. By observing this artists work, I could see that she creates scene’s about different places using paper craft technique. I then sketched out a scene on how I would represent the world of art. I created a scene where all of the art materials are assembled on a table, similar to how a designer works when creating art. I then used colour card paper to collage the scene I sketched out. Fideli’s paper at is more 3 dimensional but for experimentation, I decided keep it 2D to see if this idea will work or not. After experimenting with this idea, I decided to use this technique in my final piece. I may not use the concept of creating a table scene but I will consider taking the paper crafted equipment and combine it with my paint work. Although I have already tired to put the paint textures on to the crafted equipment but i am not well satisfied with it, so i will use them individually for my final piece.

Animation _____ Idea After creating the scene. I wanted to then show them in a interesting format other than just posters or cards. So I decided to make a animation. The concept around this idea is to show the audience, the fun, messy, playful work process that takes place behind the scene of MOO. By looking at so many of MOO card promotion videos on you tube, they all expressed the wonderful, quality designs on the moo cards. So I thought it would be a really good idea to show the audience the other side of MOO cards. Instead of showing the final polished card design, it will be interesting to see how they are made. Within the animation I will also include the paint texture work that I have been experimented to give a colourful feeling to the animation. These are some of the ideas that I came up with from the top of my head, I might take some of the ideas forward but it was just the matter of putting my ideas down on paper.

Story Board ______ This is a story board for the animation that I have decided to make. Instead of drawing out each scene, I tuck photos of how I want the animation to go. I tuck out some of my art supplies and placed them on a table one by one the way I want the materials to construct on the table when I make the animation. By creating a photo story board, the result of doing this helped me out a lot when I explained to others about how my animation will be designed. The advantage of using this format was that it did not take up a lot of my time and I got more work done. I have a very clear idea of how I will start the scene and how it will be needed , but I am still not so sure about how the middle scene will be shown. My next step is to put my painted work together and figure out how I can show the process of them designed being made as an animation. This is part of my experimentation in which I will try to make an animation, but if I am not able to make it, I will go ahead with my paper crafted scene idea.

I made this story board into a animation to visually show what i am aiming to make. You can view the animation by going the link below https://youtu.be/8iBV5l7Gf14

Animation ______ Idea I had a go at making my animation idea but the final outcome was not very successful as the content of the animation where not interesting enough. The message â&#x20AC;&#x2DC;Design works wondersâ&#x20AC;&#x2122; is not visually shown properly so I have decided to leave the animation idea and come up with another idea for my final piece. You can view the animation that I have attempted to make by going on the link below.

https://youtu.be/UMqisz76u9o

Final Idea ______ I really enjoyed making the art equipment using coloured paper, therefore I will continue using this technique in my final design. In some areas, the objects need refining so I will recreate them in order for them to fit in with the final design. I will also use the cards that I created using collage. I am fully satisfied with these 3 cards so they do not need refining or recreating. In between these two objects, I will create a box in which it will create the illusion of creating MOO cards after the equipment has been dropped into the box. I decided to call this â&#x20AC;&#x2DC;box of wonderâ&#x20AC;&#x2122; as it will make people wonder how the cards are created just by putting art equipment inside it. I will place the equipment as through they are going inside the box but they may seem like they are floating in air. For this idea, I will mainly focus on using one technique which is paper illustration, crafting and collage. Although the final image will look very simple, but the process of making each object will be difficult as they have to be accurate and precise. I will also make sure that the colours are also within MOO colour range and capture the playfulness of MOO. I also decided to create MOO combined with the art equipment. I will craft this in a way that it seems like MOO has been written using paint and pencil. I felt that this would look very good if it was animated which may take up more time.

Design Works Wonders

Visit www.moo.com for more information Visit www.moo.com for more information

Design Works Wonders

Visit www.moo.com for more information Visit www.moo.com for more information

Design Works Wonders Design Works Wonders Visit www.moo.com for more info Visit www.moo.com for more information

Design Works Wonders Visit www.moo.com for more information

Design Design Works Works Wonders Wonders Visit Visit www.moo.com www.moo.com forfor more more information information