Best/top digital marketing course Institute in Kottakkal, Malappuram

Page 1

DIGITAL MARKETING

Today’s world is undeniably digital. With so much innovation happening around, digitization is the way to survive. And in this digital era, we strive to transform for tomorrow. In todays world it is important to learn digital marketing. You can learn digital marketing from the best digital marketing course Institute in Kottakkal , Malappuram. They offer 100% placement support also.

THE PILLARS OF DIGITAL MARKETING  Social media marketing  Search engine optimization  Content marketing  Advertising  Email marketing  Pay per click

SOCIAL MEDIA MARKETING

Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic. Social media marketing is the use of social media platforms and websites to promote a product or service.

Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

SEARCH ENGINE OPTIMIZATION

“search engine optimization.” SEO In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

CONTENT MARKETING

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

ADVERTISING

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.

EMAIL MARKETING

Email marketing is a direct marketing channel that lets businesses share new products, sales, and update es with customers on their contact list. In the long run, a well-designed email marketing strategy not only drives sales, but helps build a community around your brand.

PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it.

PAY PER CLICK

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.