Others E.g., authorities, drug industry
Personal Networks Friends, relatives, peers, patient organizations
Internet Websites, portals, databases, discussion forums, E-mail, social media
Traditional Media Newspapers, magazines, books, TV, radio
Patient Information Leaflets E.g., package leaflets in EU, CMIs in Australia, MedGuides in the US
Health Care Professionals E.g., physicians, pharmacists, nurses, drug information centers
Medication Safety Optimum outcome
Self-Management Empowerment Concordance
Patient/Medicines user
Communication on Medicines
Electronic
Written
Verbal
Figure 1. Context of pharmacists’ involvement in communicating on medicines with patients and medicine users. Verbal communication refers to face-to-face communication about medicines with professionals. A written mode of information refers to all kinds of written materials designed for patients and medicine users, such as patient information leaflets, books, articles, drug packages and labels. An electronic mode of information refers to all kinds of communication on medicines with the help of information technology, such as Internet, interactive television, data links and mobile communication (Source: TIPPA Project 2004, Pohjanoksa-Mäntylä 2010, modified and updated).
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