2017-2018 Division of Continuing Studies Annual Report

PURDUE FORT WAYNEâ„¢ DIVISION OF CONTINUING STUDIES

2017-2018 ANNUAL REPORT

In the 2017-2018 Academic Year,

ACELINK

Delivered

458

Programs

Spent

Served

total on Programming

Students

$42,263 12,003 & $4,458 Saved

with discounts

from Fort Wayne Community Schools, East Allen County Schools, Northwest Allen County Schools, Southwest Allen County Schools & Bishop Dwenger

COLLEGIATE CONNECTION™ Academic Year 2017-2018 F17

3,030

119

Instructors

High School Students

43

5,968 Total High School Students

S18

2,938 High School Students

High Schools F17

11,717

Credit Hours

17,719 Total Credit Hours

47 S18

Courses

6,002 Credit Hours

The reported combined number of students is not discrete.

Some courses are semester long & some are year long.

GRADUATE STUDIES FY 2018 1,477 Folders & Mailers Sent 153 Through USPS 4, 111

YEAR-OVER-YEAR (PURDUE ProgramS Only)

Inquiries to Date

449

Application Starts

279

Applications Submitted

213

Applications ADMITTED

170

Applications Accepted

NEW STUDENTS

106

Application Starts

37

Applications Submitted

24

Applications ADMITTED

47

Applications Accepted

21.7%

MARKETING Drip Campaigns

Email

Instituted a series of 20 drip emails along the funnel

Developed and sent 152 emails in the past year

Facebook & Instagram Ads

Geofencing

81 campaigns: 4.9MM impressions; 811,969 reach; 26,557 engagements

Tested 2 locations: Allen Co. Schools for MSED & area businesses for MBA

Ivy Tech Emails

Pandora

3 campaigns to 450 students or grads

1.1MM impressions; 2,154 clicks

Social

Google Ads 24 campaigns: 4.6MM impressions; 49,796 interactions

4 profiles; 2,827 likes; 741 avg. post engagement per week

Beacons

Placed 6 ads in Inside Indiana Business

Used for 7 promotions; 151, 927 impressions; 999 clicks

Request Info. Forms

Referral Programs

2,188 request info forms

Developed 8 referral programs with 66 leads generated

Third-Party Digital Ads

Digital Activities

Print Materials

Catalog

Events

Press Releases

Designed, printed & distributed 2 catalogs to 200,000 addresses each

Developed 5 press releases

Ivy Tech Postcards

Placed 2 ads in publications

3 campaigns to 445 students or grads

Mailings

Sent 6 mailings to 20,657 recipients

Printed Materials

Print Ads

Information Packets

Developed, printed & distributed 17 different information packets

Developed 11 brochures/fliers/printed pieces

Primary Research

Industry & Campus Events

Attended 11 events to represent programs

On Campus Tactics

Utilized on campus marketing for 10 programs/events

Open Houses

Hosted 28 events in past year; 572 registered; 372 attended

Conducted market viability research for 3 degree programs

ONLINE AND CREDIT PROGRAMS Fall-Summer 2016-2017

Fall-Summer 2017-2018

Online Credit Hours

Online Credit Hours

39, 562

42,697 Online Enrollments

Online Enrollments

14, 706

13,454

Fall-Summer 2016-2017

Fall-Summer 2017-2018

Hybrid Credit Hours

Hybrid Credit Hours

10,135

11,359

Hybrid Enrollments

Hybrid Enrollments

3,431

500+ Courses

3,823

6

Degrees

7

Minors

2

Certificates

Counseling Hours YTD Actual

1411.5 2700

NE INDIANA SMALL BUSINESS DEVELOPMENT CENTER

2018 Goal YTD % to Goal

Initial Clients

52%

Long Term Contact

92

YTD Actual 2018 Goal

82 147

YTD % to Goal

56% Capital Infusion YTD Actual

$22,214,199.38 2018 Goal

$11,047,300 YTD % to Goal

201%

Biz Start Ups YTD Actual 2018 Goal

YTD figures are January 1 through July 31, 2018.

YTD % to Goal

17 34 50%

TRAINING OUTREACH 2017-2018 Fiscal Performance Contract Training

202

professionals participated in onsite training at their company • Over $36,000 total revenue generated

Tapestry

1,797

registered attendees & sponsors • Total revenue of over $404,000

Certificates

CONFERENCES

828

community members participated in state and regional conferences, including NIHRA, Indiana Suicide Prevention, and the Fort Wayne Teaching Conference.

TRAVEL

84

individuals joined faculty-led travel & Collette trips

102

individuals completed certificate programs, including Project Management, Social Media, Leadership Development, Lean Practitioner, Quality Engineer, Web Basics, Fundamentals of CNC, Community Resource, & Production and Inventory Management

OPEN ENROLLMENT CLASSEs

Tax Schools

195

participants in Indiana University & Purdue University Tax Schools

NEW

1,704

individuals attended professional development and personal enrichment classes on campus at the university

24

new offerings added Certificates, classes & guided travel

ALUMNI

58

alumni attended non-credit classes

LANGUAGE SCHOOLS

120

adults and children attended Korean & Japanese Language Schools

YOUTH PROGRAMS

105

middle and high school teens participated in summer workshops and camps