Ibérica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
The trade journal about surface treatments and finishing for Spanish and Portuguese speaking markets. A perfect crossmedia distribution: a unique combination of print, newsletter, exhibitions, social media, free digital archive.
2024 MEDIA GUIDE
www.myipcm.com
1
why
Ibérica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
ipcm®_Ibérica/LatinoAmérica means quality and authoritative information in the field of surface treatments for Spanish and Portuguese-speaking countries. ipcm®_Ibérica/LatinoAmérica means worldwide recognition since it is the only magazine with a registered trademark in Italy, Europe, United Kingdom, USA, Brazil, Mexico, China, and India. ipcm®_Ibérica/LatinoAmérica means keeping up with the surface treatment industry whenever and wherever you want, either you prefer the printed version or the digital one. ipcm®_Ibérica/LatinoAmérica means free access to an extensive online archive of all its articles published since 2013 to today: no need to pay or to register to the website to stay informed and updated about all the relevant topics in the industry. All articles and advertisements work with do-follow-links. ipcm®_Ibérica/LatinoAmérica means original content and fact checking. Our most important USP is our unique and exclusive editorial content: we publish articles we create by traveling worldwide to showcase innovations and technological advances. ipcm®_Ibérica/LatinoAmérica means a global distribution: an impressive social media reach of over 20k industry professionals, a social media coverage spanning from LinkedIn to Instagram, from Facebook to YouTube ipcm®_Ibérica/LatinoAmérica means a targeted readership: the magazine counts on a database of over 38k contacts all over the world, divided into 200 different industry segments. This means that each issue reaches the right person in in the right segment, i.e. we deliver your content to the most proper decision-makers. ipcm®_Ibérica/LatinoAmérica means lead generation and networking opportunities through its presence to all major trade shows and events within the field and its cooperation with international associations and organizations.
ipcm®_Ibérica/LatinoAmérica is the place-to-be for the industrial surface treatment industry.
Be part of the ipcm®_Ibérica/LatinoAmérica world! 2
e d i t o r i a l c a l e n d a r 2 0 24
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it. Events date can change last minutes.
* ipcm _Ibérica/LatinoAmérica is media partner with own booth or press corner ®
Special issue PaintExpo 2024
Feicon/Batimat* Sao Paulo, BR April 2-5
Advanced pre-treatment technologies Accessories & consumables PVD Coatings, sputtering, plasma Paint stripping Quality control Review of events & exhibition
Feimec* Sao Paulo, BR May 7-11
Aluminium, steel and plastic pretreatment technologies, Nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation, soft touch, powder-in-mould coating, IR-UV curing PVD & plasma technology
Biobased Coatings Europe* Valencia, ES June 5-6 Tecma Madrid, ES June 18-20
Distribution of the magazine
Water & air treatment, paint Stripping Quality control & weathering Review of events & exhibitions
Latin American Coatings Show* Mexico City, MX July 23-25
TOPICS
EVENTS
Special section on METAL ARCHITECTURE AND INDUSTRIAL DESIGN. Aluminium, Steel, Glass and Plastics
Ficons* Recife, BR September 10-13
Aluminium, pretreatment technologies, nanotechnologies, special effects finishes, coil coating, smart coatings, anodic oxidation, sublimation
AUGUST 2024
n. 35 ipcm_Ibérica n. 47 ipcm_ LatinoAmérica (print edition)
ISSUE
FabTech Mexico* Monterrey, MX May 7-9
EVENTS BIEHM* Bilbao, ES June 3-7
Materials for AUTOMOTIVE AND TRANSPORTATION
Fesqua* Sao Paulo, BR September 11-14
Application equipment, IR-UV curing, paint stripping
Ebrats* Sao Paulo, BR September 11-14
Colour and quality control Weathering
Aluminium* Düsseldorf, DE October 08-10
Water treatment systems Air purification
Fabtech* Orlando, USA October 15-17
Review of events & exhibitions
Veteco* Madrid, ES November 5-8 Expo Mecanica* Porto, PT November 8-10
ISSUE
TOPICS
EVENTS
Special section on ACE & OFF- ROAD VEHICLES
Pretreatment & nanotechnologies Surface preparation
NOVEMBER 2024
Air purification, waste water treatment
ET Seminar* Orlando, USA April 30 - May 2
TOPICS Special section on Surface finishing of Aluminium, Steel, Plastics & New
n. 36 ipcm_Ibérica n. 48 ipcm_ LatinoAmérica (E_Magazine)
Painting lines, automation, anodising, vertical /horizontal lines for aluminium profiles
Distributed at PaintExpo* Karlsruhe, DE April 9-12
ISSUE
MAY 2024
EVENTS Powder Coating Week* Orlando, USA March 11-13
n. 34 ipcm_Ibérica n. 46 ipcm_ LatinoAmérica (E_Magazine)
TOPICS Focus on innovations in Industrial painting & coating technologies, surface treatments & finishes
Raw material, chemicals, surface engineering, powder coatings, wet paints, coil coating, e-coat, zinc lamellar coatings
FEBRUARY 2024
n. 33 ipcm_Ibérica n. 45 ipcm_ LatinoAmérica (print edition)
ISSUE
Waterborne coatings, UV curing painting systems, innovations in paint shops & automation, powder coatings, monolayer and direct-to-metal painting system, zinc lamellar & e-coat Heavy duty and corrosion protection paint systems Application technologies Waste water treatment Quality control Review of events & exhibitions
3
circulation
Ibérica
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
A very loyal readership with one of the highest engagement of the sector print run: 3,500 copies per issue
yearly circulation: 14,000 copies digital subscribers: 3,000 ± 5% impressions: 19,959 (November 2022- August 2023 - SOURCE: issuu.com)
social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which over 20,000 are direct followers or members social media engagement (average per issue): CTR: 15% - impressions: 600 source of digital readers: 93% embedded links - 7% website
SECTOR READERSHIP furniture - 10% (metal, MDF, garden, office, contract, urban, sport)
household appliances, HVAC, Electronics - 5%
2. Brazil 3. Portugal
architectural building - 27% (profiles, frames, roofing, panels, coil coating, façade)
others - 2% (jewellery gifts, glasses, medical devices, labs & universities) workshops & custom coaters - 10% (powder, liquid, anodising, shot blasting)
DIGITAL READERS BY COUNTRY
1. Spain
4. Italy 5. France 6. Germany
Ibérica
coatings industry - 5%
7. United States
packaging & plastics - 2% metal working, carpentry, foundry, machine&tools - 8% architecture & design - 2%
8. Colombia 9. Netherlands 10. Mexico
top ten SOURCE: issuu.com
automotive, transportation, ACE & off road - 29%
GEOGRAPHICAL BREAKDOWN - PRINTED CIRCULATION The social media strategy of ipcm ®_Ibérica/LatinoAmérica is one of the
ipcm _ Ibérica
Facebook and Instagram are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
ipcm _ LatinoAmérica
®
strongest within the sector. Our Website, LinkedIn Page, LinkedIn groups,
®
Spain
80%
Portugal
20%
Brazil
30%
Mexico
50%
Argentina, Colombia, Venezuela, Chile, Perù
20%
4
content & target
Ibérica
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
If you need to get the word out about your new product no one is better placed to help you than ipcm®_Ibérica/LatinoAmérica.
VOLUME ANALYSIS: editorial content 80% - advertising 20%
analysis
brand new
focus on technology
highlight of the month
advancements
success stories
road to 2050
industrial cleaning
meeting the industry
one of our winning factors is our unique and exclusive editorial content: this section features the articles we create by traveling worldwide to showcase innovations and technological advances
TARGET READERS
purchase managers
technical & production managers
quality managers
READING DEVICES
R&D managers
desktop
mobile
91%
9% SOURCE: issuu.com
5
a d v e r t i s i n g r a t e s 2 0 24 s u b s c r i p t i o n r a t e s 2 0 24
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EMEA: € 70.00
PRINT + DIGITAL: 4 issues
1 right hand (page 3)
€ 3,243.00
€ 2,974.00
€ 2,845.00
€ 2,718.00
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3rd coverpage (inside back cover)
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€ 4,056.00
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REST OF THE WORLD : € 210.00
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1/4 PAGE
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all rates are valid up to 31.12.2024
frequency of publication published quarterly - 4 issues per year
year of publication
Ibérica
ipcm_Ibérica 9th 2024 ipcm_LatinoAmérica 12th 2024 published by Eos Mktg&Communication Srl Via Mascagni, 8
size 230 mm width x 280 mm height
20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it
website www.myipcm.com
info@eosmarketing.it 6
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DEADLINES
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ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
33 + 45/2024 - Feb
02.02.2024
09.02.2024
23.02.2024
34 + 46/2024 - May
30.04.2024
07.05.2024
17.05.2024
35 + 47/2024 - Aug
29.07.2024
09.08.2024
28.08.2024
36 + 48/2024 - Nov
08.11.2024
15.11.2024
29.11.2024
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advertising formats & deadlines
print area: 98x130 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
7
COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
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Graphics
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for DE, AT, CH, DK, FR, NL, BE
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Founder
Sales
Sales & Editorial Office
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Editorial Office
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MAGAZINES
Ibérica ®
an ipcm® magazine
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PAOLA GIRALDO
GABRIELE LAZZARI
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