BRAND-NEW
S P E C I A L A UTOMO TI VE
BASF’s Colors & Effects Brand Launches Pioneering Stir-In Pigment for Automotive Coatings
e
of the strategic partnership with Landa
Infinite styling options, reduced production time and costs
Labs. The new pigment technology
The blue-shade red pigment features both high
dimension was presented at the American
transparency and high tinting strength for unique,
Coatings Show.
more intensive shades with lower scattering.
BASF announced a pioneering stir-in pigment
Compatible with modern automotive coating
for automotive coatings, that provides enhanced
systems, eXpand!™ Red is the first of its kind suitable
colour depth, flop, and sparkle. eXpand!™ Red (EH
for outdoor applications. The small particle sized
3427), marketed under the Colors & Effects brand,
stir-in pigment is easily dispersible and cuts the
is the first pigment to result from the strategic
time involved in the production process as opposed
partnership between BASF and Landa Labs
to conventional milling methods; this lowers costs
that was established last year (Fig. 1). BASF has
significantly.
showcased the pigment at the American Coatings
Other featured pigments include Lumina® Royal
Show (ACS), held in Indianapolis, April 10 – 12.
Exterior Dragon Gold EH 0907 (S2823D), a brilliant
“We are excited to introduce the first pigment
greenish-golden, semitransparent effect pigment.
in our eXpand!™ line,” said Paul Verhoeven,
It extends the colour space potential for high chroma
eXpand!™ business leader at BASF. “By bringing
shades in automotive OEM / refinish, aerospace,
this technology to our customers, we continue
building & construction, powder coatings and
to demonstrate our commitment to offering
consumer electronics applications.
Xpand!™ Red (EH 3427) is the first result
a revolutionary generation of Colors & Effects For further information:
automotive coatings industry.”
www.basf.com
© BASF
pigments that meet the requirements of the
1
Figure 1: eXpand!™ Red (EH 3427), marketed under the Colors & Effects brand, is the first pigment to result from the strategic partnership between BASF and Landa Labs.
