Nowadays, quality is an imperative for any durable consumer good.
In a life of consumption subjected to the tyranny of the moment (from “Consuming life” by Z. Baumann, 2007), the “fast” philosophy has imposed itself in some market segments, i.e. the consumption of goods that are easy and quick to produce as well as replace because they are cheap, conformed, and of poor quality. In other sectors, however, consumers prefer to purchase robust goods, based on sophisticated technologies, with durable, well-finished, and aesthetically pleasing surfaces, and highly customised. One of these sectors is the automotive one.
This issue of ipcm® includes a technological premiere: Ferrari, the Italian manufacturer of sports cars that are the dream of any passionate motorist, is the first OEM to have implemented a coating system curable at low temperatures for clear coat layers. You will find this and much more in this issue of ipcm®.
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