SPECIAL ECS 2017
PRODUCT INNOVATION
1 © NuernbergMesse / Thomas Geiger
Figure 1: The Audi Q2 was the highlight of the Covestro booth at the European Coatings Show.
Pushing the Boundaries of Possibility with Innovative Coating Raw Material Developments
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ovestro, formerly Bayer MaterialScience, appeared at the European Coatings Show under its new name for the first time. The company had a large booth at the trade fair in Nuremberg (Fig. 1). The focus was on innovative and sustainable coating raw material developments and their use in near-series projects. More than just examples of concrete applications, they also document the great interest of key industrial segments. “For 80 years innovations have been the engine of progress for our company,” said Board Member for Innovation and Chief Commercial Officer Dr. Markus Steilemann while speaking to journalists. “We
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don’t rely solely on our own research efforts here, but also collaborate intensively with partners along the value chains. This enables us to push existing boundaries and offer added value for our customers.”
Sustainability targets met “But all of our developments must also meet our sustainability goals,” said Steilemann. “They should drive energy efficiency and improve people’s lives, but also reduce our own use of fossil raw materials. At the European Coatings Show we used concrete projects to illustrate how they can also meet the sustainability goals of our customers.”